Guest Post
How to Make Money with eCommerce Website
According to the International Trade Administration, worldwide eCommerce growth increased by 19% in 2020.
Most business institutions open digital stores to reach the maximum number of customers. So, in the last year, the growth of the eCommerce business has become a skyscraper.
The future of eCommerce is flourishing because the advancement of technology will generate AI Shopping. Large numbers of mobile phone users will also increase the length of the eCommerce sectors.
So, if you are an eCommerce business entrepreneur, you need to know multiple techniques to take advantage of this competitive marketplace.
Let’s get some idea about eCommerce websites.
An Idea About eCommerce Website
An eCommerce website is a website that primarily focuses on selling products online.
eCommerce works on a simple model: a company sells products online, and customers purchase the products by making payments online. Store owners can promote their products online with email marketing and digital advertising on multiple channels.
eCommerce websites can be classified based on the method of payment they accept.
The customer can either visit the website to make the payment or submit the order over the phone, and the company will deliver the products to the customer’s door.
If the customers are unsatisfied with your products, they can return them and may ask for a refund.
How to Start an eCommerce Business
This section will discuss how to start an eCommerce business as a beginner.
1. Go through Research
If you want to start an eCommerce business, you must research the competitors in the current marketplace. Gather knowledge about the customer’s demands for multiple products.
Suppose you want to open a digital book store, then you need a good idea about which book genres and writers are popular in the current market.
If you sell autobiography books in your store, but your audience likes fictional books, it will negatively impact your business. So, you must go through better research before starting an eCommerce business.
2. Choose the Business Name and Product Types
After completing the research, select a name and type of product for the target consumers. You have to choose a business name that is relevant to your products.
Let’s assume you want to open an online food court, but you set the store’s name as “Bestseller.” This name will not be familiar with your products.
Also, choosing the correct product type according to the marketplace demands is very important. You have to choose products depending on geographical location, customer demands, economy, market trends, etc.
3. Approval from the Authority
Before starting an eCommerce business, you need legal permission from your country’s government. You have to apply for registration in the government office, and they will provide you with a license to continue your business.
4. Finalize your Business Plan
As a starter, you need a proper arrangement of the products you want to sell. You don’t have to store all the products before starting the business, but you can contact the dealers and agree on how many products you need.
Financial management is also essential before starting an eCommerce business. Calculate your future expenses, such as shipping costs, product costs, etc.
5. Create an eCommerce Store
This is the most significant part of establishing an eCommerce business. If you started a physical store, you had to find a location to build your store.
But you are opening a digital business and need a website to run your business.
So, get a domain name and URL for your website.
You need to use an eCommerce platform to customize this website according to your eCommerce business. Multiple platforms are available, such as WooCommerce, Shopify, Magneto, Squarespace, etc.
WooCommerce is the most flexible platform because it’s an open-source and free plugin with full eCommerce compatibility.
You can promote your eCommerce products by creating a product feed. CTX Feed plugin will help you to generate product feed.
With the help of this plugin, you can maintain your WooCommerce product feed for multiple channels, such as Google Shopping, Bing Ads, etc.
6. Promote your eCommerce Website
You have successfully generated an eCommerce website, but this is not the end.
Now you have to promote this website to reach the maximum number of customers. Focus on SEO optimization to improve the website’s search results ranking.
You have to create a better networking circle with the other successful eCommerce owners in the marketplace. Also, you need to share your website on multiple social media platforms such as Instagram, Facebook, YouTube, etc.
Customers don’t readily come to your website, and you need to follow multiple marketing strategies to reach them properly.
Some Strategy for the Growth of eCommerce Business
After successfully starting an eCommerce business, you need to focus on essential factors to improve the eCommerce growth.
1. Focus on Social Media Promotion
Social Media plays a significant role in the marketing of an eCommerce business. In everyday life, many people use social media, and it can create a massive impact on the growth of your eCommerce business.
You can make promotional posts about your eCommerce store products on multiple social media platforms such as Facebook, Instagram, Twitter, etc.
Research multiple social media posts, comments, and reactions about your business and products. This helps you get a decent idea about your customers’ demand for the products.
When writing a post, you have to focus on the post structure that identifies the value of the products. If you use well-researched keywords on social media posts, it will grab more customers to your site.
Another important social media promotion strategy is to spend money on paid promotion. Product ads on platforms like Instagram and Facebook are very beneficial, and promotional video ads are now the top priority in the digital marketing world.
YouTube is one of the most visited websites on the internet, and it is the best platform for promotional video ads. So, you can create video ads about your products and use them on YouTube. Analysis of user purchasing behavior and their thought process is also essential for the growth of your eCommerce site.
2. Generate Mobile Friendly Website
According to Statista, in 2021, there were almost 6.2 million smartphone users. So you must optimize a mobile user-friendly eCommerce website to get the highest numbers of customers.
The Google search engine keeps the better mobile experience websites in the highest rankings.
Optimizing your websites for mobile users will increase the sales speed of the products.
Today, most of us are very busy with multiple jobs, so if we want to buy something from the internet, it needs to be a short duration and more flexible.
Users can order their desired product from anywhere with just a click on the mobile screen. Mobile marketing is essential for the growth of the eCommerce business.
Nowadays, most business sites have a smartphone app for customers so that the owners can send push notifications about new updates, offers, new products, etc. Also, they can send promotional SMS to the customer’s phone numbers.
To compete in the eCommerce marketplace, you need to update your business frequently, such as launching new apps, because today, youths are a significant part of the market.
With the help of mobile-friendly sites, you can reach more customers, which will increase the revenue of your eCommerce business.
3. Focus on Search Engine Optimization
SEO ranking plays the most significant role in the growth of an eCommerce website.
When customers search for any products on the internet, they click on the first few results.
Suppose you have a better-developed and highly optimized eCommerce website, but most prominent search engines such as Google, Bing, and Yahoo don’t have any data on your site. This will not be beneficial for your business.
So, you need a proper SEO e-commerce strategy to improve your website ranking on the search results.
You should follow these factors.
- Better SEO Ranking: To improve your SEO ranking, you need to research your competitor’s websites appropriately.
- Relevant Keywords: Choosing perfect Keywords is also significant for the search ranking, and use those keywords that are relevant and famous in the marketplace.
- Brand Awareness: It also impacts brand awareness. If your product’s links are constantly displayed at the top of the results, that will create a better impression of your website to customers.
SEO also impacts the marketing funnel where it creates awareness to the customers, and then they get interested in that product and finally buy it.
Search engine optimization will help increase the conversion rates of websites.
If you focus on SEO, it will significantly impact your product’s sales, which will help you generate more money from the website.
4. Value of Customers Review
As an eCommerce retailer, one of the best ways to ensure you’re making money on your products is to get them in front of as many potential customers as possible.
Product reviews are a great way to generate quality traffic to your website, create your brand’s values as an authority in your industry, and build a better connection with potential customers.
They’re also a great way to build your email list and engagement, the key to long-term revenue.
The review will provide explicit knowledge about the customer’s thoughts on your products. Better customer reviews create a trustworthy relationship between customers and owners.
Nowadays, most consumers research product reviews before deciding to purchase products.
They focus on the positive user experience of that product or service, then finally purchase. The recommendation of others influences most people when they select products. So, a positive review is a significant factor in increasing sales.
Product review also impacts the SEO ranking of your eCommerce website.
Also, shop owners can get a good idea about the product acceptance by the customers and improve the product quality to ensure customer satisfaction.
Positive reviews help market your eCommerce business because it creates a loyal and trustworthy customer base, which indirectly makes a better promotion.
After learning from the negative reviews, you can improve your product and service quality.
So overall, product review helps you make more money from your eCommerce website.
5. Using Email Marketing Method
The most popular way to market your products is through email marketing.
Many email marketing services are available in the market that help you send emails daily to customers.
It is a cost-effective way to market your products. When you market your products using email marketing, you can build a relationship with your customers.
They feel comfortable contacting you whenever they have a question or want to share their experience with your product.
Through email marketing, you can also build a community around your brand. They will be more likely to purchase from you when they see others using your product.
The most significant way to keep your email marketing subscribers is to provide valuable content continuously. This generates a positive brand perception and builds a long-term relationship with your customers.
You can send them emails with product updates, special discounts, and other marketing campaigns. Then they feel extraordinary to receive your emails because they know that you care about them.
6. Better Product Image
Product images are an essential element in eCommerce websites. It helps enhance the aesthetic appeal of the products and capture the customers’ attention. You can use images of your products on your website to show the quality and size of the product.
You can also include images of your product from different angles to demonstrate the quality.
The customers’ opinion about product image is critical. When customers browse through your product page, they will have an idea about the quality of your products. But they won’t buy anything without physically seeing the product.
If you provide good quality product images with multiple viewpoints, customers will be satisfied.
The customers will immediately get an idea about the quality of the product by looking at the image. So, it is always essential to have good product images, and people will purchase products that they can see themselves using.
So optimizing better product images will impact your eCommerce business revenue.
Conclusion
Today, eCommerce is one of the most profitable business platforms. So you can earn a good amount of money from eCommerce.
This article has discussed how to start an eCommerce business as a beginner and some significant factors to help you make money from e-commerce.
We hope you will get a better idea about eCommerce before starting the business.
Author Bio
Fahim Muntasir
Fahim Muntasir works as a content writer at WebAppick – a giant WordPress plugin development company. His specialized sectors are WordPress, WooCommerce, Google Merchant Center,eCommerce, and other topics.
Photographers, avid bloggers, tech junkies, and even food bloggers have shown their love & trust in WordPress for putting their professional activities on public platform. It is considerably an intelligent open source web content management system, which is apt for making all kinds of content rich websites & blogs. This CMS tool has all technical features to give an excellent boost to an online blogging site. We are aware with the fact that it is an apt CMS tool to build new age websites. Therefore, we should talk about the add-ons to increase the aesthesis of our WP sites. Technically, the theme of a WP site plays a great role in grabbing the attention of targeted online visitors. So, we should explore 7 finest places on web to find cool WP themes. It will help us in furbishing our sites with impressive look & feel.
#1- WooThemes
It is the coolest place to find amazingly attractive WP themes. You can buy all kinds of WordPress themes from this site right from the responsive themes to magazine themes and business themes to portfolio themes. Considerably, you can buy attractively designed WP themes, which will have cross browser compatibility and auto sizing thumbnails features. Moreover, you can also make smaller changes in your theme like addition of company logo, alternate color scheme, and Google analytics. All these changes can be done without even touching codes. So, this site is suitable for non-technical Wp users. All these themes are available at an average price of $70 each.
#2 Elegant Themes
If you are looking for affordable WordPress themes then elegant themes will be a perfect source for you. This site provides all kinds of themes like portfolio theme, personal branding theme, multimedia theme, responsive theme, and tumblog kind of themes. You will get surprised on reaching at the home page of the site because this site provides all of its 81 themes at just $39. Moreover, you can also avail money back offer on not satisfying with the purchased theme.
#3 StudioPress
Reached on number 3rd position, StudioPress has earned the trust and dependence of more than 86, 000 customers, which is really a big number for a theme providing site. You can avail themes, based on Genesis framework with built-in content optimization arrangements. You can avail a theme with genesis framework by paying $ 79.85. In this pack, you will get the access to detailed tutorials. In these themes, you will be able to make changes in your website background. In simple words, you can have custom background, custom menus, featured images, and threaded comments.
#4 Templatic
In case, you are looking for an app-like theme for your WP website or blog site then this source will be extremely helpful for you. You can add all kinds of themes from the resource. It will work greatly, especially if you will be looking for e-commerce themes and personal branding themes. Additionally, you will get unlimited support & theme updates for one year after your purchase date. You can also avail themes for iPhone and e-book sites.
#5 Premiumwp
PremiumWP is an absolute source to buy WP themes. You can avail great themes from this source. You will not have the compulsion to pay higher for buying ultramodern themes right from responsive ones to drag & drop WordPress themes. Some of the themes, provided by the site also give opportunity for page-by-page control, which is an ultimate feature for managing a big website or a content rich website.
#6 Pagelines
It is an excellent source of drag & drop WP themes. All of themes provided by this site are based on drag & drop framework. You can easily manage the themes made on this framework if you have prior WordPress.com blog experience. Moreover, you can avail 24-hour live chat, forum, & ticket support in standard plus membership. Apart from this, you will also get easy access to past plus extensions. Furthermore, you will get 30-day money guarantee.
#7 PhotoCrati
This site is a perfect source for all photo bloggers, who wants to give a perfect look & feel to their photo blogging site. Currently, this site is powering some about 15000+ photographers around the world with its exclusive themes and WordPress plug-ins. You will find 15 different preset themes with freedom of four different gallery and home page styles. Considerably, you can make changes in the look with the click of your mouse. On paying $60, you can avail 60 out of the box styles, copyright protection, lifetime rights for using themes, and one-year theme update & support.
You can choose any of these sources to get a right theme for your WordPress website. As an expert advice, you should try to go with themes that can be managed easily from dashboard. Moreover, you should also look for exclusive look & feel before making the final purchase to your developer. It will help you in giving an enticing look & feel to your website. You should decide the price of WP themes as per the financial affordability of your business organization. It will help you in using your WP site in a productive manner and your site will not have the pressure of immediate performance. So, just go and visit all these sites one by one and choose a right theme for your website.
Author bio – Nick Carter has experience in web design and development. He is currently working on wordpress development company. Hire wordpress developer to get best services for wordpress theme customization.
WordPress has been one of the most dominating CMS and more domains are now going the WordPress way. WordPress does offer a great CMS that is not only easy to use but also easy to customize. The WordPress CMS has been improving with time and now it is offering some great features like that of Enterprise CMSs. Mostly Enterprise CMS are very expensive as they provide some great solutions. Such pricey services can only be afforded by huge multi-million dollar corporations. But it is true that Enterprise CMS offers great features and solutions that are much needed for a company. It is actually good for any company that needs it.
Multi-million dollar enterprises invest in such CMS in order to derive the best solutions that will help them succeed. But now, there is hardly a need to shell out millions of dollars for enterprise CMS. WordPress on the other hand has brought some great features that you would only see in enterprise CMS. WordPress is open source and it’s free on top of that it provides such great features which is why people are going after WordPress. So now you do not have to shell out millions and still have access to some great features. There are thousands of plugins to choose from that will you run a successful website. Here are a few plugins that will give you the much-needed edge with your CMS.
Recent Revisions
Revised Revisions is a great plugin that is compatible with the WordPress dashboard services. The plugin will add a widget to your dashboard that will show you the latest revisions in your posts. You can also the number of revisions and you can also choose the date and time to be shown. But if you don’t want to show the revision details then you can hide it as well. So if you are looking for a revision app then it’s best that you go for Recent Revisions.
Votelt
If you want to have discussions and meetings regarding your business then you can make use of this plugin. It becomes easier to make decisions quickly with the help of Votelt. If you wanted to make social decisions and want to get your customer’s choice then this plugin can come in handy for you. This is a great plugin and it is extremely easy to install this plugin.
Approval Workflow
This plugin basically aims at improving the workflow. The Approval workflow plugin will allow verification of the users for various publishing and administrative rights for their own posts and added to that is a box in the post edit section. This plugin will improve the publishing workflow mechanism by allowing proper verification of the rights of each user who wants to publish their own content while it also notifies the author of the article of the publishing rights once their post has been submitted to the workflow.
Edit Flow
So Edit flow is basically a plugin for managing our workflow. You can edit your workflow according to the requirements. All the important information is encrypted with the help of cryptology. Edit flow provides us with various editorial features. Edit flow is a great WordPress plugin that adds a lot of editorial features, including a calendar, user groups, also editorial comments, and many other editorial features.
There are many other great plugins that give WordPress the edge over Enterprise CMS. We can also expect such great plugins in the future and thus WordPress will become an Enterprise CMS that is not only easy to use but at the same time free of cost and it offers a great many features to its users.
Author Bio:
The Post was written by Ellis M; a professional WordPress developer who has expertise in WordPress customization, plugin development, and more. He loves to write about the latest happening in open source development.
Choosing the best WordPress theme is highly important as you will have to work with it day in and day out. You will have to look at the same design each day, which might bore you after a certain period of time. Keeping all this in mind, you will have to choose the correct theme. Let us look at some of the factors that will help you in choosing the best WordPress theme.
- Niche Theme
It is highly important to choose a WordPress theme that relates to your business type. For example: If your website deals with real estate business, you should look for a WordPress theme designed for real estate business. If you use an e-commerce WordPress theme, you are more than likely to end up having a website that is unpleasing to the eyes of the visitors.
- Speed
A website that loads slowly is less desired by search engines and visitors. There are many factors involved in the slowing down of a website like cheap webhosting and loads of other reasons. Well, do you like to add a slow loading WordPress theme to the already long list? Few themes tend to load slowly due to too many features and improper coding. It is advisable to check on the loading reputation of a WordPress theme before installing.
- Usage
You need to choose a WordPress theme that is attractive as well as useful. The main purpose of creating a website is to make it easy for the visitors to navigate through the site and to look for information with ease. A WordPress theme with minimum designs and plenty of space for information can be readily chosen. Do not choose a theme that makes the website look cluttered.
- Technical Support
You might be a technical person, but still might get stuck somewhere while customizing a theme. Look for WordPress themes that offer excellent technical support. Basically, technical support is offered at its best by paid WordPress themes when compared to free themes.
- Layout and Spacing
Few WordPress themes give you the liberty to make changes to the width, spacing and layout of a theme. Other sections in the Control Panel can also be customized. But, majority of the themes do not allow changes unless the code has been tweaked. Hence, think about the additional elements that you wish to add. Customizations give you a better understanding about PHP and CSS.
- Paid or Free
There is no doubt that budget plays a major role in deciding whether you like to use a free theme or a paid theme. The main reason experts stress to use paid themes is that they provide support in times of trouble. In some instances, you can also get in touch with the theme creator whereas in free themes you might get less or no support. In most cases, you will not even be able to find or contact the creator of the free theme.
- Compatibility
Long gone are the days when websites can be accessed only from PCs and laptops. In today’s world of technology, websites can be accessed from mobile phones, tablets and other gadgets. Taking this into account, it is necessary to look for a WordPress theme that is compatible on all the gadgets. If your website cannot be accessed on any one of the gadgets, you are losing out on a handful of customers.
Conclusion
These are the factors that one has to keep in mind while choosing the best WordPress theme for your website. Since changing the theme with WordPress is pretty simple, you don’t have to worry if a theme does not look good for your site. Just upload a new theme and activate it to view your site with unique looks. Minor adjustments to the settings will set you on the right track. So, what are you waiting for? Start hunting for the right theme now.
This is a guest post by Sharon Thomas of thecornersuite.com, a site that offers savings and current information on getting internet through dish, as well as dish.com services.
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