Guest Post
How to Make Money with eCommerce Website
According to the International Trade Administration, worldwide eCommerce growth increased by 19% in 2020.
Most business institutions open digital stores to reach the maximum number of customers. So, in the last year, the growth of the eCommerce business has become a skyscraper.
The future of eCommerce is flourishing because the advancement of technology will generate AI Shopping. Large numbers of mobile phone users will also increase the length of the eCommerce sectors.
So, if you are an eCommerce business entrepreneur, you need to know multiple techniques to take advantage of this competitive marketplace.
Let’s get some idea about eCommerce websites.
An Idea About eCommerce Website
An eCommerce website is a website that primarily focuses on selling products online.
eCommerce works on a simple model: a company sells products online, and customers purchase the products by making payments online. Store owners can promote their products online with email marketing and digital advertising on multiple channels.
eCommerce websites can be classified based on the method of payment they accept.
The customer can either visit the website to make the payment or submit the order over the phone, and the company will deliver the products to the customer’s door.
If the customers are unsatisfied with your products, they can return them and may ask for a refund.
How to Start an eCommerce Business
This section will discuss how to start an eCommerce business as a beginner.
1. Go through Research
If you want to start an eCommerce business, you must research the competitors in the current marketplace. Gather knowledge about the customer’s demands for multiple products.
Suppose you want to open a digital book store, then you need a good idea about which book genres and writers are popular in the current market.
If you sell autobiography books in your store, but your audience likes fictional books, it will negatively impact your business. So, you must go through better research before starting an eCommerce business.
2. Choose the Business Name and Product Types
After completing the research, select a name and type of product for the target consumers. You have to choose a business name that is relevant to your products.
Let’s assume you want to open an online food court, but you set the store’s name as “Bestseller.” This name will not be familiar with your products.
Also, choosing the correct product type according to the marketplace demands is very important. You have to choose products depending on geographical location, customer demands, economy, market trends, etc.
3. Approval from the Authority
Before starting an eCommerce business, you need legal permission from your country’s government. You have to apply for registration in the government office, and they will provide you with a license to continue your business.
4. Finalize your Business Plan
As a starter, you need a proper arrangement of the products you want to sell. You don’t have to store all the products before starting the business, but you can contact the dealers and agree on how many products you need.
Financial management is also essential before starting an eCommerce business. Calculate your future expenses, such as shipping costs, product costs, etc.
5. Create an eCommerce Store
This is the most significant part of establishing an eCommerce business. If you started a physical store, you had to find a location to build your store.
But you are opening a digital business and need a website to run your business.
So, get a domain name and URL for your website.
You need to use an eCommerce platform to customize this website according to your eCommerce business. Multiple platforms are available, such as WooCommerce, Shopify, Magneto, Squarespace, etc.
WooCommerce is the most flexible platform because it’s an open-source and free plugin with full eCommerce compatibility.
You can promote your eCommerce products by creating a product feed. CTX Feed plugin will help you to generate product feed.
With the help of this plugin, you can maintain your WooCommerce product feed for multiple channels, such as Google Shopping, Bing Ads, etc.
6. Promote your eCommerce Website
You have successfully generated an eCommerce website, but this is not the end.
Now you have to promote this website to reach the maximum number of customers. Focus on SEO optimization to improve the website’s search results ranking.
You have to create a better networking circle with the other successful eCommerce owners in the marketplace. Also, you need to share your website on multiple social media platforms such as Instagram, Facebook, YouTube, etc.
Customers don’t readily come to your website, and you need to follow multiple marketing strategies to reach them properly.
Some Strategy for the Growth of eCommerce Business
After successfully starting an eCommerce business, you need to focus on essential factors to improve the eCommerce growth.
1. Focus on Social Media Promotion
Social Media plays a significant role in the marketing of an eCommerce business. In everyday life, many people use social media, and it can create a massive impact on the growth of your eCommerce business.
You can make promotional posts about your eCommerce store products on multiple social media platforms such as Facebook, Instagram, Twitter, etc.
Research multiple social media posts, comments, and reactions about your business and products. This helps you get a decent idea about your customers’ demand for the products.
When writing a post, you have to focus on the post structure that identifies the value of the products. If you use well-researched keywords on social media posts, it will grab more customers to your site.
Another important social media promotion strategy is to spend money on paid promotion. Product ads on platforms like Instagram and Facebook are very beneficial, and promotional video ads are now the top priority in the digital marketing world.
YouTube is one of the most visited websites on the internet, and it is the best platform for promotional video ads. So, you can create video ads about your products and use them on YouTube. Analysis of user purchasing behavior and their thought process is also essential for the growth of your eCommerce site.
2. Generate Mobile Friendly Website
According to Statista, in 2021, there were almost 6.2 million smartphone users. So you must optimize a mobile user-friendly eCommerce website to get the highest numbers of customers.
The Google search engine keeps the better mobile experience websites in the highest rankings.
Optimizing your websites for mobile users will increase the sales speed of the products.
Today, most of us are very busy with multiple jobs, so if we want to buy something from the internet, it needs to be a short duration and more flexible.
Users can order their desired product from anywhere with just a click on the mobile screen. Mobile marketing is essential for the growth of the eCommerce business.
Nowadays, most business sites have a smartphone app for customers so that the owners can send push notifications about new updates, offers, new products, etc. Also, they can send promotional SMS to the customer’s phone numbers.
To compete in the eCommerce marketplace, you need to update your business frequently, such as launching new apps, because today, youths are a significant part of the market.
With the help of mobile-friendly sites, you can reach more customers, which will increase the revenue of your eCommerce business.
3. Focus on Search Engine Optimization
SEO ranking plays the most significant role in the growth of an eCommerce website.
When customers search for any products on the internet, they click on the first few results.
Suppose you have a better-developed and highly optimized eCommerce website, but most prominent search engines such as Google, Bing, and Yahoo don’t have any data on your site. This will not be beneficial for your business.
So, you need a proper SEO e-commerce strategy to improve your website ranking on the search results.
You should follow these factors.
- Better SEO Ranking: To improve your SEO ranking, you need to research your competitor’s websites appropriately.
- Relevant Keywords: Choosing perfect Keywords is also significant for the search ranking, and use those keywords that are relevant and famous in the marketplace.
- Brand Awareness: It also impacts brand awareness. If your product’s links are constantly displayed at the top of the results, that will create a better impression of your website to customers.
SEO also impacts the marketing funnel where it creates awareness to the customers, and then they get interested in that product and finally buy it.
Search engine optimization will help increase the conversion rates of websites.
If you focus on SEO, it will significantly impact your product’s sales, which will help you generate more money from the website.
4. Value of Customers Review
As an eCommerce retailer, one of the best ways to ensure you’re making money on your products is to get them in front of as many potential customers as possible.
Product reviews are a great way to generate quality traffic to your website, create your brand’s values as an authority in your industry, and build a better connection with potential customers.
They’re also a great way to build your email list and engagement, the key to long-term revenue.
The review will provide explicit knowledge about the customer’s thoughts on your products. Better customer reviews create a trustworthy relationship between customers and owners.
Nowadays, most consumers research product reviews before deciding to purchase products.
They focus on the positive user experience of that product or service, then finally purchase. The recommendation of others influences most people when they select products. So, a positive review is a significant factor in increasing sales.
Product review also impacts the SEO ranking of your eCommerce website.
Also, shop owners can get a good idea about the product acceptance by the customers and improve the product quality to ensure customer satisfaction.
Positive reviews help market your eCommerce business because it creates a loyal and trustworthy customer base, which indirectly makes a better promotion.
After learning from the negative reviews, you can improve your product and service quality.
So overall, product review helps you make more money from your eCommerce website.
5. Using Email Marketing Method
The most popular way to market your products is through email marketing.
Many email marketing services are available in the market that help you send emails daily to customers.
It is a cost-effective way to market your products. When you market your products using email marketing, you can build a relationship with your customers.
They feel comfortable contacting you whenever they have a question or want to share their experience with your product.
Through email marketing, you can also build a community around your brand. They will be more likely to purchase from you when they see others using your product.
The most significant way to keep your email marketing subscribers is to provide valuable content continuously. This generates a positive brand perception and builds a long-term relationship with your customers.
You can send them emails with product updates, special discounts, and other marketing campaigns. Then they feel extraordinary to receive your emails because they know that you care about them.
6. Better Product Image
Product images are an essential element in eCommerce websites. It helps enhance the aesthetic appeal of the products and capture the customers’ attention. You can use images of your products on your website to show the quality and size of the product.
You can also include images of your product from different angles to demonstrate the quality.
The customers’ opinion about product image is critical. When customers browse through your product page, they will have an idea about the quality of your products. But they won’t buy anything without physically seeing the product.
If you provide good quality product images with multiple viewpoints, customers will be satisfied.
The customers will immediately get an idea about the quality of the product by looking at the image. So, it is always essential to have good product images, and people will purchase products that they can see themselves using.
So optimizing better product images will impact your eCommerce business revenue.
Conclusion
Today, eCommerce is one of the most profitable business platforms. So you can earn a good amount of money from eCommerce.
This article has discussed how to start an eCommerce business as a beginner and some significant factors to help you make money from e-commerce.
We hope you will get a better idea about eCommerce before starting the business.
Author Bio
Fahim Muntasir
Fahim Muntasir works as a content writer at WebAppick – a giant WordPress plugin development company. His specialized sectors are WordPress, WooCommerce, Google Merchant Center,eCommerce, and other topics.
Retro games are games that usually refer to 80’s and early 90’s games that have been endeared into the heart and souls of people growing up during that time period. Back when a certain Italian Plumber dominated the game market and names like Link, Sonic, and PAC Man was on the tips of every one’s tongue. The fact that these games can be played in the palm of your hand still astounds me – these games originally came out in the arcade, and required an entire large cabinet to house the electronics just to play this game.
Why play them at all? Retro games are still played because the people that grew up with them have fond memories of playing on a lazy Saturday or Sunday with their friends. It represented the dawn of the hand held game, the beginning of an age where you didn’t have to go spend a load of quarters at the arcade to have the most awesome fun.
Ping Pong –
The original game. Back on the Atari 2600, this bad boy of the simplistic game world was based on a simple concept – table tennis, or ping pong, but virtually. What a bold idea, right?
PAC Man –
Likely the most recognizable arcade name out there, PAC Man has come in various forms – Mrs. Pac Man, Baby Pac Man, and Professor Pac Man – but the original still stands strong and proud as the original classic that released in 1980.
Frogger – The dodge the cars –
And get to the other side of the road game (I wonder if this had anything to do with a chicken?) is back on Android with the Frogger ad supported version, or you can purchase the app for an ad free jumping experience.
Tetris–
Probably more spin offs from this than any other game, the Russian Computer Engineer who developed this has also gone on to create other works, including some Xbox titles, but none so influential as this puzzle masterpiece. With 20 Versions across multiple platforms, you can choose whatever you like, but we suggest Android free play.
Boulder Dash –
It came out the same year as Tetris, 1984, but not nearly as popular. Still, there have been 5 versions of this game since its original release date, and it seems that it will remain in our memory banks for at least a few more years to come.
Snake97 –
We all remember the Nokia phone in the 90’s right? That all familiar ring tone? What about the game ‘Snake’ where you use the buttons of the phone to control the snake while it tries to get the stars, while avoiding hitting any walls. While it wasn’t completely high tech, few of these games rarely are.
Commander Genius aka Commander Keen –
This spawned a number of series (or episodes) that was favored by many in the 90’s, including episodes on the famous game boy, the earliest release of hand held gaming.
Sonic –
So let me get this straight, we want a hedgehog that runs really fast, collects coins, and spins around loops, and fights other animals. Sounds great! While I wouldn’t have wanted to be in that board meeting, I cannot deny the hours of fun this game will bring you. The challenges are still quite formidable, and the action is still fun.
Avid retro-gamers shouldn’t miss out on these 3 fabulous games in the LCD Retro Games Collection application that really capture the whole feels older games, back when graphics were simple and steering your character was a cakewalk. These games come in many titles, and will keep you entertained for hours so that you can relive your glory days as an 8 year old playing hand held games.
Space Invaders –
The classic battle to save earth from invaders from – well, space. You are armed with a laser cannon that you can move from left to right to shoot down the aliens, and go on to the next level. This was released in 1978, and still rocks today.
Overall, the best way to relive the good old days is to get a few of these free applications on your android phone – and spend an afternoon reminiscing.
Author Bio: Jason Phillips is the writer of this article. He provides his suggestion about the latest video games and technology through his articles. Even he has worked with a gaming site for Sniper Games 365 as an advisor.
In the world of Penguin, link building has become a sophisticated science. Getting links to your blog or website is harder than ever. One of the most effective ways to build solid and high quality links is through guest blogging. When done in moderation, blogging as a guest could provide a number of advantages, particularly in terms of the links you will be able to generate. However, overdoing it could make it counterproductive than getting the results you are looking for.
Yet, writing too many guest blog posts is just one of the mistakes you can make. There are many other guest blogging dos and don’ts you have to be wary of if you are to make the most of it. The interesting thing is that there are many bloggers and marketers who don’t yet gauge the importance of guest posts. In the current year, the happening trend in online marketing is content marketing. Guest blogging is one of the best ways in which you can get your content published and read by your target audience.
This is why you need to pay special attention to the choices you make when deciding to become a guest blogger. The key is to select the best possible blog or website and there are a number of criteria that can help you do so. At the same time, you have to make sure your choice of blog doesn’t end up hurting your own blog. So, without further ado, here are the dos and don’ts of guest blogging.
Dos of Guest Blogging
The first thing you need to consider when deciding to write a guest blog is the website it will be published on. There are several factors that make a website or blog a perfect fit for the type of content you want to share with the world. Here are some of the most important dos of guest blogging.
Theme of the Website
Relevance is crucial to success in online marketing today. Google pays a lot of attention to relevance and it is the name of the game as things stand. Your choice of blog has to depend on its relevance to what your website is about. This is important in terms of link building as well. A link will only be considered valid and high quality if it emerges from a website similar in theme to yours. Of course, you can be flexible regarding the theme and even subtle similarities work. This also ensures some level of reader overlap, meaning more people get to read what you post.
Ranking Factors
Ranking is also a crucial thing you need to consider when selecting a platform for a guest blog post. The two things you need to keep at the forefront are the Domain Authority and PageRank. A high score on both is imperative for a website to be considered worthy of guest posting. Otherwise, keep looking.
Reader Base
You should make sure the website you are posting your content on has a large reader base. Otherwise, there is no use for you to make the effort. If your content is not going to get more people to read your content and visit your website, the endeavor is worthless. You can do this by checking the number of subscribers and also the social media activity of the blog. This way you have a clear idea of the number of readers you can expect to gain.
Frequency of Posting
Will the blog allow you to post regularly and how frequently do they expect new posts? These are important considerations. You need to know if you have enough time to keep coming up with quality content for your guest blog posts. Don’t take on a responsibility that make become very difficult to fulfill in the long run. This will only divert your attention from your own content marketing efforts.
Number of Guest Posters
This one is not commonly cited as an important tip for guest blogging but it could work to your advantage. You would benefit more from contributing to a website that has few guest bloggers. This is because your competitors will have a smaller chance of getting a link from that website. Also, it will be more lucrative.
Top 10 Blogs
Perhaps the biggest DO is that you should try your luck getting your post on one of the top 10 blogs on the web related to your niche. If you can manage to do so, you will be able to gain the maximum exposure and benefits from guest blogging. Else, you would have to work harder.
These are the dos of guest blogging you need to keep in mind. As you can see, they will enable you to select the best possible blog for posting. That is exactly what you need to do to get started off on the right foot with regards to becoming a guest blogger. It is time to look at the don’ts now.
Don’ts of Guest Blogging
Compared to the dos, the don’ts are relatively fewer. However, they can cause the downfall of your blog so make sure you pay due important to them and try to avoid them as much as possible.
Free for All Blogs
There are many blogs online that accept content from anyone and everyone. They are simply looking to boost their content offering so there is no benefit for you of posting on them. You need to find blogs that are relevant to your own blog.
Ads
A blog that has a lot of ads is a strict no-no when it comes to guest blog posts. The intent is clear; they just want to make money.
Web Design and User Experience
Perhaps the most obvious don’t of guest blogging is that you should stay clear of blogs that are designed poorly and offer substandard user experience. Not many people will consider spending time on such a blog.
Penalties
Simply avoid any website or blog that has been penalized in the past for any reason, especially low value links.
Contact Info
Blogs holding back their contact information are shady to say the least and should be avoided completely.
Social Media Presence
Blogs that lack a solid social media presence or have a low number of subscribers aren’t what you should be looking for to publish a guest blog post.
In addition to the don’ts mentioned here, you should also shun blogs that have a low PageRank and Domain Authority.
Keep in mind that these dos and don’ts are just the tip of iceberg. There are many other things you need to learn about guest blogging in order to become an expert. However, these will help you get started off perfectly. Best of luck!
Roman Viliavin, vice CEO at Promodo SEO Company.
Unconventional Thinker and candidate master of chess. Roman has been working in the field of search engine optimization since 2005 and is the moving spirit of the company. Participant and speaker of all major events in SEO business. Roman has successfully completed dozens of projects and gladly shares his experience with SEO community via articles and various online and offline publications. Follow Roman on Twitter and Facebook.
Web design is a skill that many people claim to have, but few actually know how to do well. Web design is one of those fields where someone could easily teach it to themselves, or learn in a classroom setting. Even though it’s possible for people to teach themselves web design, most businesses and companies will hire a web design company or a freelance designer to handle building and designing their website. When you’re working with your design clients, be sure to keep these tips in mind.
Keep It Simple
Nothing makes a website run slower or look tackier than putting in a variety of different design elements. In the ’90s when people were first starting to explore the web, web designers would put as many different themes and elements in their websites as possible. There would be different frames on each page, moving gifs in nearly every corner, and there would be a different eye-catching background image for each page. When you’re designing a website, pick one central theme or element to design your website around. When you’re finished the entire site will look well planned out and put together, and not like a design nightmare.
Value A Well Done Website Over 100% Customer Input
When you’re designing a website you’re going to hear a lot of suggestions from the client, and not all of them are going to be good. When you’re working in web design, you’re going to have to deal with clients that want you to add elements that won’t mesh well with the overall design. Some web designers adopt an attitude that the customer is always right, and they’ll give their customers everything they ask for whether it’s a good idea or not. These clients may be happy with their website in the beginning, but once complaints from their customers and employees start to come in they’ll blame you for their shoddy website. As a web designer making a good and functional website should be your top priority. Never be afraid to tell a client that their ideas may not be the best for overall website design, but also be prepared to offer good design alternatives.
Don’t Ignore Mobile and Tablet Users
When you’re working on a law firm website design, making a separate page for mobile users may seem like it should be the last thing on your mind. A few years ago making a mobile version of a website was on the bottom of every web designer’s priority list, but today it’s essential for websites to have a mobile or tablet function for their users. Today people are used to seeing mobile-friendly alternatives to regular websites, and if they can’t easily access and navigate a website on their smartphone or tablet they’ll bounce from your website.
Talk About SEO Tools
When you’re client first talks to you about their ideas for their new website some more web-savvy clients may mention SEO, but there will be some clients who won’t have a clue about what SEO is. When you’re meeting with your client be sure to ask them if they want SEO tools. Some clients may not know what SEO tools are, but they will want a way to monitor their website’s traffic. Some may even assume that there is a way to automatically monitor web traffic without having to use SEO tools. If you bring up SEO tools when you first meet with your client you’ll be able to explain what they are and ensure that there won’t be any confusion down the line.
Mike has extensive experience in designing websites and knows all of the tools and essentials to create a successful and functional website.
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