Guest Post
How to Make Money with eCommerce Website
According to the International Trade Administration, worldwide eCommerce growth increased by 19% in 2020.
Most business institutions open digital stores to reach the maximum number of customers. So, in the last year, the growth of the eCommerce business has become a skyscraper.
The future of eCommerce is flourishing because the advancement of technology will generate AI Shopping. Large numbers of mobile phone users will also increase the length of the eCommerce sectors.
So, if you are an eCommerce business entrepreneur, you need to know multiple techniques to take advantage of this competitive marketplace.
Let’s get some idea about eCommerce websites.
An Idea About eCommerce Website
An eCommerce website is a website that primarily focuses on selling products online.
eCommerce works on a simple model: a company sells products online, and customers purchase the products by making payments online. Store owners can promote their products online with email marketing and digital advertising on multiple channels.
eCommerce websites can be classified based on the method of payment they accept.
The customer can either visit the website to make the payment or submit the order over the phone, and the company will deliver the products to the customer’s door.
If the customers are unsatisfied with your products, they can return them and may ask for a refund.
How to Start an eCommerce Business
This section will discuss how to start an eCommerce business as a beginner.
1. Go through Research
If you want to start an eCommerce business, you must research the competitors in the current marketplace. Gather knowledge about the customer’s demands for multiple products.
Suppose you want to open a digital book store, then you need a good idea about which book genres and writers are popular in the current market.
If you sell autobiography books in your store, but your audience likes fictional books, it will negatively impact your business. So, you must go through better research before starting an eCommerce business.
2. Choose the Business Name and Product Types
After completing the research, select a name and type of product for the target consumers. You have to choose a business name that is relevant to your products.
Let’s assume you want to open an online food court, but you set the store’s name as “Bestseller.” This name will not be familiar with your products.
Also, choosing the correct product type according to the marketplace demands is very important. You have to choose products depending on geographical location, customer demands, economy, market trends, etc.
3. Approval from the Authority
Before starting an eCommerce business, you need legal permission from your country’s government. You have to apply for registration in the government office, and they will provide you with a license to continue your business.
4. Finalize your Business Plan
As a starter, you need a proper arrangement of the products you want to sell. You don’t have to store all the products before starting the business, but you can contact the dealers and agree on how many products you need.
Financial management is also essential before starting an eCommerce business. Calculate your future expenses, such as shipping costs, product costs, etc.
5. Create an eCommerce Store
This is the most significant part of establishing an eCommerce business. If you started a physical store, you had to find a location to build your store.
But you are opening a digital business and need a website to run your business.
So, get a domain name and URL for your website.
You need to use an eCommerce platform to customize this website according to your eCommerce business. Multiple platforms are available, such as WooCommerce, Shopify, Magneto, Squarespace, etc.
WooCommerce is the most flexible platform because it’s an open-source and free plugin with full eCommerce compatibility.
You can promote your eCommerce products by creating a product feed. CTX Feed plugin will help you to generate product feed.
With the help of this plugin, you can maintain your WooCommerce product feed for multiple channels, such as Google Shopping, Bing Ads, etc.
6. Promote your eCommerce Website
You have successfully generated an eCommerce website, but this is not the end.
Now you have to promote this website to reach the maximum number of customers. Focus on SEO optimization to improve the website’s search results ranking.
You have to create a better networking circle with the other successful eCommerce owners in the marketplace. Also, you need to share your website on multiple social media platforms such as Instagram, Facebook, YouTube, etc.
Customers don’t readily come to your website, and you need to follow multiple marketing strategies to reach them properly.
Some Strategy for the Growth of eCommerce Business
After successfully starting an eCommerce business, you need to focus on essential factors to improve the eCommerce growth.
1. Focus on Social Media Promotion
Social Media plays a significant role in the marketing of an eCommerce business. In everyday life, many people use social media, and it can create a massive impact on the growth of your eCommerce business.
You can make promotional posts about your eCommerce store products on multiple social media platforms such as Facebook, Instagram, Twitter, etc.
Research multiple social media posts, comments, and reactions about your business and products. This helps you get a decent idea about your customers’ demand for the products.
When writing a post, you have to focus on the post structure that identifies the value of the products. If you use well-researched keywords on social media posts, it will grab more customers to your site.
Another important social media promotion strategy is to spend money on paid promotion. Product ads on platforms like Instagram and Facebook are very beneficial, and promotional video ads are now the top priority in the digital marketing world.
YouTube is one of the most visited websites on the internet, and it is the best platform for promotional video ads. So, you can create video ads about your products and use them on YouTube. Analysis of user purchasing behavior and their thought process is also essential for the growth of your eCommerce site.
2. Generate Mobile Friendly Website
According to Statista, in 2021, there were almost 6.2 million smartphone users. So you must optimize a mobile user-friendly eCommerce website to get the highest numbers of customers.
The Google search engine keeps the better mobile experience websites in the highest rankings.
Optimizing your websites for mobile users will increase the sales speed of the products.
Today, most of us are very busy with multiple jobs, so if we want to buy something from the internet, it needs to be a short duration and more flexible.
Users can order their desired product from anywhere with just a click on the mobile screen. Mobile marketing is essential for the growth of the eCommerce business.
Nowadays, most business sites have a smartphone app for customers so that the owners can send push notifications about new updates, offers, new products, etc. Also, they can send promotional SMS to the customer’s phone numbers.
To compete in the eCommerce marketplace, you need to update your business frequently, such as launching new apps, because today, youths are a significant part of the market.
With the help of mobile-friendly sites, you can reach more customers, which will increase the revenue of your eCommerce business.
3. Focus on Search Engine Optimization
SEO ranking plays the most significant role in the growth of an eCommerce website.
When customers search for any products on the internet, they click on the first few results.
Suppose you have a better-developed and highly optimized eCommerce website, but most prominent search engines such as Google, Bing, and Yahoo don’t have any data on your site. This will not be beneficial for your business.
So, you need a proper SEO e-commerce strategy to improve your website ranking on the search results.
You should follow these factors.
- Better SEO Ranking: To improve your SEO ranking, you need to research your competitor’s websites appropriately.
- Relevant Keywords: Choosing perfect Keywords is also significant for the search ranking, and use those keywords that are relevant and famous in the marketplace.
- Brand Awareness: It also impacts brand awareness. If your product’s links are constantly displayed at the top of the results, that will create a better impression of your website to customers.
SEO also impacts the marketing funnel where it creates awareness to the customers, and then they get interested in that product and finally buy it.
Search engine optimization will help increase the conversion rates of websites.
If you focus on SEO, it will significantly impact your product’s sales, which will help you generate more money from the website.
4. Value of Customers Review
As an eCommerce retailer, one of the best ways to ensure you’re making money on your products is to get them in front of as many potential customers as possible.
Product reviews are a great way to generate quality traffic to your website, create your brand’s values as an authority in your industry, and build a better connection with potential customers.
They’re also a great way to build your email list and engagement, the key to long-term revenue.
The review will provide explicit knowledge about the customer’s thoughts on your products. Better customer reviews create a trustworthy relationship between customers and owners.
Nowadays, most consumers research product reviews before deciding to purchase products.
They focus on the positive user experience of that product or service, then finally purchase. The recommendation of others influences most people when they select products. So, a positive review is a significant factor in increasing sales.
Product review also impacts the SEO ranking of your eCommerce website.
Also, shop owners can get a good idea about the product acceptance by the customers and improve the product quality to ensure customer satisfaction.
Positive reviews help market your eCommerce business because it creates a loyal and trustworthy customer base, which indirectly makes a better promotion.
After learning from the negative reviews, you can improve your product and service quality.
So overall, product review helps you make more money from your eCommerce website.
5. Using Email Marketing Method
The most popular way to market your products is through email marketing.
Many email marketing services are available in the market that help you send emails daily to customers.
It is a cost-effective way to market your products. When you market your products using email marketing, you can build a relationship with your customers.
They feel comfortable contacting you whenever they have a question or want to share their experience with your product.
Through email marketing, you can also build a community around your brand. They will be more likely to purchase from you when they see others using your product.
The most significant way to keep your email marketing subscribers is to provide valuable content continuously. This generates a positive brand perception and builds a long-term relationship with your customers.
You can send them emails with product updates, special discounts, and other marketing campaigns. Then they feel extraordinary to receive your emails because they know that you care about them.
6. Better Product Image
Product images are an essential element in eCommerce websites. It helps enhance the aesthetic appeal of the products and capture the customers’ attention. You can use images of your products on your website to show the quality and size of the product.
You can also include images of your product from different angles to demonstrate the quality.
The customers’ opinion about product image is critical. When customers browse through your product page, they will have an idea about the quality of your products. But they won’t buy anything without physically seeing the product.
If you provide good quality product images with multiple viewpoints, customers will be satisfied.
The customers will immediately get an idea about the quality of the product by looking at the image. So, it is always essential to have good product images, and people will purchase products that they can see themselves using.
So optimizing better product images will impact your eCommerce business revenue.
Conclusion
Today, eCommerce is one of the most profitable business platforms. So you can earn a good amount of money from eCommerce.
This article has discussed how to start an eCommerce business as a beginner and some significant factors to help you make money from e-commerce.
We hope you will get a better idea about eCommerce before starting the business.
Author Bio
Fahim Muntasir
Fahim Muntasir works as a content writer at WebAppick – a giant WordPress plugin development company. His specialized sectors are WordPress, WooCommerce, Google Merchant Center,eCommerce, and other topics.
Did you know that it’s easier to increase your earnings each month from 2K to 10K than it is to go from 0 to 2K? This is because when you reach the 2K per month point you already have a well-oiled machine. Starting from scratch is really hard and it can almost take forever to earn a decent wage from your blog. If people know how long it took before they would be earning enough money to quit their job they might never start blogging. Those are the people who quit before they see any results.
If you want to be one of the people with a well-oiled machine you have got to put the work in now. The last thing you want to do is quit because you might have only been a few months away from hitting the jackpot and you would have never known. You will be making enough money to quit your job one day, even if it takes you 3 years to do it. That is a long time for anyone, so I want to look at some important things that can give you encouragement and will hopefully stop you from giving up.
Little wins when you least expect it
You could be doing your thing and nothing is going right for you. It’s not for your lack of trying because you are putting in a lot of effort, but for some reason, it almost feels like you are going backward. Then one day you get an email asking if you would like to be featured on a big blog. Or you might receive thousands of visitors because the right person has linked to an article you wrote. Those kinds of things can’t be planned for and they just happen somewhere along the way, usually in your second or third year.
You become well known
When you are trying to network with people it is draining. You try your best to be nice to them and it’s not working. They might respond to a tweet or a blog comment, but it’s obvious they never gave it much thought and they were just trying to be nice. They still don’t know who you are. When you stick at it and have been constantly on someone’s radar for a few years they will definitely know who you are unless they are senile. You just have to stick around and wait for the magic to happen.
Sometimes turning up is enough
People get far too stressed out about how much effort is required. I think there are a few people who don’t even get any sleep because they try too hard. Sometimes all you need to do is turn up. I know that might sound strange, but you don’t need to start doing everything possible to succeed. You just need to follow a straight path and keep publishing posts for your readers. Then when you see an opportunity you should snap it up. Sometimes smart thinking beats going crazy.
The snowball effect
Have you ever made a giant snowball? When the snowball is small and it starts to roll it picks up some snow and it gets a little bigger. When it’s huge it will pick up much more snow and it will get bigger a lot quicker. This is what happens with a blog and in the beginning, you are the small snowball. No matter what you do there is only a certain amount of snow you can pick up. When you have been around for years your snowball will pick up much more snow with everything you do.
Becoming better at everything
Everyone who starts out writing doesn’t have their voice, but they find it after a year. They start out doing rubbish videos, but soon the quality will rival anything you see online. Throw in podcasting, marketing, networking, and millions of other things that make people successful. Even though it might seem hard to believe, you get better at things the more you do them, so sticking in for years will mean you turn into a great blogger who can’t fail.
Featured images:
License: Royalty-Free or iStock source: http://pixabay.com/static/uploads/photo/2013/03/10/06/44/blog-92132_150.jpg
License: Royalty-Free or iStock source: http://pixabay.com/static/uploads/photo/2012/04/12/12/33/black-29827_150.png- License: Creative Commons image source
- License: Creative Commons image source
Blogging is an art in itself and many people startup with much fervor and then give up citing difficulties. The author in today’s guest post advises us why not to do such a thing. Along with his daily work, Kish Winner Exposes the property to get rich scam seminars to alert people about the dangers online.
The poor economic climate here in the UK has left many small businesses struggling to survive. Many have had to put plans of growth on hold as they simply cannot secure the finance they need from the banks. If you are looking to expand your business in the near future and increase its chances of success, why not consider utilising the services of a virtual office? In this article we will explain how virtual offices can benefit small businesses and help them to achieve their goals successfully.
Benefit #1: Prestigious business address
The quality of your business address goes a long way when it comes to creating the right impression on your customers. If you use a virtual office in a big city like London, you will immediately become associated with the other successful businesses that reside there. A prestigious business address (courtesy of your virtual office) can help you to build up you customers’ trust in your company and widen your customer base nationally or even internationally. Creating the impression of success is the first step to take and will help you to compete with some of the larger players in the industry you are part of.
Benefit #2: Improved customer service
Today companies simply cannot operate without providing their clients with a good customer service. The better your customer service is, the happier your customers will be. This will make them more likely to recommend you to their peers, helping you to gain more clients and increase your profits. Using a virtual receptionist can help you to improve your customer service, which will in turn increase your chances of success.
Virtual receptionists have the skills, knowledge and expertise to be able to offer your customers the best service possible. Whether you lack customer service skills yourself or simply do not have the time to handle your customers’ calls, a virtual receptionist is the perfect solution. Whilst answering your customers’ calls in a friendly and professional manner, many virtual receptionists also offer extended hours of service. This means that your customers can contact your business at a time that is most convenient to them. Increasing your business contact hours is a great way of pleasing customers, which of course has an impact on the overall success of your business. A good reputation goes along way after all!
Benefit #3: Increased focus on important business tasks
When handling all aspects of their business themselves, many business owners end up having to turn down work and let down clients because they have to work non-profitable tasks into their busy schedules. By working with a virtual office you can outsource some of your non-profitable tasks to a virtual assistant. This will lighten your work load enabling you to spend more time on doing the things you do best, such as securing new clients, growing your business and guiding it into the realms of success.
Conclusion
Building up a positive reputation for your business is the key to success. This is something that is easily achievable with the help of a virtual office. Not only will you be able to secure a prestigious business address for your company which will create a great first impression on potential customers, but you will also benefit from the expertise of virtual assistants in terms of customer service. The more effort you put into creating a good impression on customers, the more likely they will be to recommend your business and use your services again and again. The more people that know about your business, the more potential there is to secure new clients, which will in time lead to higher profits and overall success.
Featured images:
- License: Creative Commons image source
- License: Creative Commons image source
Written by Nathan Griffiths who recommends trying out Manchester Virtual Office
When it comes to SEO services, there are a number of benefits that you’ll find as a business owner. Using SEO services can help make your business become a little more professional and can take your business to new heights in your online marketing efforts, as well as your rankings in search engines.
Some of the many services that you can take advantage of include copywriting, website redesigning, customer service, link building, social media, and many other internet marketing tactics.
These solutions can help in a systematic manner and this can give your business the advantage it needs. These services are provided by a number of companies that offer a wide array of experience in different elements of SEO.
With this experience and working with an SEO company, anything you pay for is going to help your business gain an online presence and can help gain a better reputation.
Beat Your Competition
One of the biggest aspects of using these SEO services is that they are going to give you an advantage that not many other sites currently have. There are a number of websites that have different services working for them but some are not as professional as using SEO services.
Using SEO services enables you to get the advantages that you can’t get by doing things on your own. They offer extensive experience and skills that are needed to turn your website and products into lucrative income.
Time Is Money
Some SEO services give you the guarantee of seeing results in as little as a few days while others may need a little bit more time to deliver high quality results. Some may even say to give them a few months and if that is the case, consider asking what their plans are to help you out.
Hiring an SEO service is going to help cut back on the amount of work you have to do for your business especially if you don’t have the necessary experience or skills to get the work done. This is going to allow you to focus on other aspects of your business. An SEO company can take care of implementing strategies to help make your business stronger.
Price versus Quality
These days, it’s become easier for companies to find SEO services that they can afford. This is because there are so many available that the demand is decreasing so they are offering lower rates. Before you hire an SEO service company, call a few different companies and compare what each one has to offer.
Robert is a web security consultant. He focuses on advising his clients on the best vps hosting services for their business. When not assisting clients, he is either at museums, parks, or reading to expand his knowledge.
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