Social Automation and Scheduling
- Hoot Suite – Our favorite tool for scheduling our social posts to sync between all our devices has to be Hoot Suite. It doesn’t take a second’s thought to make sure to post regular content to all of our platforms. A little-known benefit of the tool is that when used for social media outreach, you can schedule all your posts periodically so that your current followers aren’t bombarded all at once when you send tweet copies to twenty different influencers.
- Social Quant – NOW (Click Minded) – One of the single most effective social media tools behind our Breathe Life campaign. The tool is, in a sense, a bot that, based on your keyword research, performs a set amount of follows and unfollows per day. How well the tool performs in terms of engagement around your content relies on what you put in. For managing engagement and partnerships that might be generated by the tool, you’ll still need to take the time to form connections and follow up with those who want to know more about your project. At the moment, the tool only works on Twitter, and to date, I’ve not found a comparable tool for Instagram. As well as the tool works, I do think they could improve upon the billing and KPI dashboard from a usability perspective.
Organic Outreach, Research, and Content Discovery
- Social Bakers Analytics – Easily the most comprehensive tool we’ve used to find every popular Facebook, Twitter, and YouTube account worth knowing about, divided by sector, genre, and country. Whilst using this to find the most popular accounts out there will leave you at the mercy of their own advertising placement fees, the tool is best used when finding smaller niche communities to contact.
- Zest.Is – A human-curated tab takeover of the best digital marketing and tech articles, updated every day. The quality of the app is very high thanks to the curation aspect of the platform, so much so that you may even forget to check The Drum and MarketingLand at times because you’ll have already bookmarked so much reading material just from opening a new tab!
- Growth Hackers Community – An incredibly well-thought-out platform for content creation and curation. The highlight of Growth Hackers is the vast and varied range of marketers and senior entrepreneurs who are selected for regular AMAs. It is amazing how you can so seamlessly share your conversations straight to Twitter to show that you are talking to some of the most influential marketers today.
- FollowerWonk – Find the most relevant influencers in your sector by taking a list of common keywords used and organizing results by location and popularity. Also provides wider analytics on your own account as well as that of competitors.
- Buzzsumo – Discover the most popular content in the past year for your sector; the free plan is limited to only one page of results per day. Make sure to take into account that any fake blogging networks that pay for tens of thousands of fake likes will appear as “popular” results. For results like this, the tool isn’t perfect and should be taken with a pinch of salt. One nice little extra that they have recently implemented is drawing in backlink data for top content results directly from Majestic SEO.
- Pingroupie – If you’re looking for group boards on Pinterest (and you should!) Pingroupie is your only option for searching effectively through the noise. The biggest reason to include group boards as part of your Pinterest strategy is that it only takes a few shares to triple or even quadruple your monthly views on the platform. This also leads to more engagement across your pins if you happen to curate visually stunning content.
- Twitter Lists – For everything the Social Bakers miss, Twitter lists have – for free! The quality of a list varies from user to user. When you get it right, though, selecting the right list that includes a major influencer will also connect you to ten, twenty, or maybe even the top thousand that are most similar. You can find the lists connected to any account by entering /memberships to their profile URL.
- Similar Web – A great free tool for website overviews, providing everything from traffic referrals to similar sites in your sector and more in-depth data about how different social networks are performing for you and your competitors. Audience insights are probably one of the most underrated aspects of the tool in letting you know what percentage of your traffic is actually relevant to your site.
- Hunter.Io – This is one of my top essential plug-ins currently taking up space in my toolbar. When I’m performing outreach, Hunter saves me a huge amount of time looking at third-party sites for the contact details of prospects and bloggers I want to work with. With a single click, the tool gives me a list of emails for all contacts on any webpage. Invaluable when you need to send hundreds of emails on a given day.
- Check My Links – When using a broken link-building strategy to support your wider content promotion, a link checker such as Check My Links is essential and a very quick way of sorting through a page that may contain up to around 3,000 links. Combine with Ahrefs to locate high-quality resource pages in order of ranking authority.
- Hashtagify – The perfect hashtag research tool. Use the site before posting your content to Twitter/Instagram to find like-minded audiences connected to the keywords you already know and love. My favorite part of the site is where you can see the crossover between audiences between two or more hashtags by percentage. The Top Recent Media sidebar also shows you the type of content your post will sit alongside. This can be highly important for reputation management and keeping on top of current trends or controversies.
- Google Trends – Have you ever been interested in finding out exactly when a word started trending? Are you also interested to see if that term has yearly ebbs and flows to help plan when you create content? Google Trends is yet another free tool that proves essential in providing real insights on what people are actually searching for, when and where those searches are more prominent, and can help predict patterns of purchase intent from consumers.
- Profiles Lite from YouGov – Whilst this popular audience insights tool supports a much smaller data set than the professional platform, YouGov Lite is a great starting point for those venturing into researching their current customer base. Striking visuals really bring the site alive, something you can’t get from viewing audience insights through a tool like Google Analytics.
Content Creation and Mockups
- Envato – These guys over the years have really built the one-stop spot for content and themes for your site if you haven’t heard of them visit them now they offer a subscription that gives you access to Videos, Audios, Fonts, Photos, 3d all sorts of templates and a mad collection of WordPress themes, add-ons, etc…
- Giphy – Create gifs to use on social media from existing video content in a matter of seconds from your most stunning video content.
- Promo Republic – Create beautiful social media posts from a suite of assets that look fresh and interesting. The inspiration section is great for examples of social posts to promote your site and even includes ideas for flyers and assets for newsletters.
- Botsociety.Io – Get a mock-up of your brand’s chatbot before launching.
- Plagiarism Checker – A tool you might not think to use whilst writing but should. Plagiarism isn’t just a matter of hurting the feelings of content creators and search engines. With duplicate content penalties, it is important for your site’s quality to ensure that while you may be writing on an already well-documented subject, take an original stance or face the wrath of Google!
- Afterlight (for IOS) – Gorgeous, social posts that are curated by an art director are little needed when Afterlight brings the artist to the palm of your hand. My favorite reason to use the tool when I’m out on the go is that your audience is always looking for exciting content. The app is easily the most comprehensive free tool I’ve used to make sure my Instagram posts are perfectly color-balanced before posting to keep them key with any existing branding. I rarely use the more in-your-face elements of the app, but if bold frames and burn effects are your things, then you’ll also find them in this self-contained editing platform.
SEO is one of those areas where I’m not too loyal to any one source of data. As you’ll most often find, not all websites are crawled equally. I’ve found many domain exceptions in which Majestic outperforms Ahrefs and vice versa. Below are the tools we most often use in both their free and premium formats.
SemRush – The most useful aspect of SemRush is the amount of technical and on-site detail that they provide. From blank meta descriptions to dead links and errors that the previous two tools never alerted me to, it is the major thing that kept it in my arsenal. Out of the three tools, I also prefer SemRush’s newsletter format for weekly rankings I’m sent just for being a free member. Breakdowns between competitor and keyword rankings are more concise and perfect for viewing whilst out of the office.
- Majestic – One of the more affordable backlink and authority checkers out there, the tool is very good for an overview of your own and competitor activities. Use Clique Hunter to find an audience and link crossover between up to five comparable domains of your choosing.
- Ahrefs – The pricier of the most popular backlink comparison tools provides more insights on yearly activity, anchors used, referring content, and even has a discovery tool that works in a similar manner to Buzzsumo included within the package. The single most valuable function of Ahrefs isn’t its use as a link scraping tool but its superior functionality for keyword discovery, unlink Advanced Web Ranking which relies on data you have to discover yourself, Ahrefs cuts out the middle man by pulling the data in for you before you even have time to think of linking Webmaster Tools!
- YoastSEO – Yoast is one of the few plugins that is used alongside WordPress on the WPcult site. It is so often used to optimize our pages and articles that it can be easily forgotten as one of our staple tools. Whilst a few of the metrics they judge upon have been outdated by Ahref’s 2 Million Keyword Study (which you can read here), it provides excellent guidelines to any beginner in SEO who creates regular content.
- Advanced Web Ranking – One of the best keyword ranking tools out there. It is especially valuable for agencies in that it can be used for white-label reports for your competitors. Weekly rankings are supplied as standard, with daily and on-demand keyword results available for premium subscribers.
- StoryBase – If you are looking for some new insights and are tired of relying on Adword’s keyword planner, StoryBase might just be for you. They are hardly short of data, with 5 billion long-tail keywords, 100 million question keywords, and 2 billion related LSI keywords! The aspect I like most about the tool is that questions are clearly separated from the rest of the keyword results. This can make answering a customer query a lot easier to view than in Adwords, as in Adwords, you have to specify terms that would be most often included in a question (e.g., who, what, why?) to get the same results. This can be a bit fiddly to sort through, especially in results that may not use who, what, where, and why in their sentence structure.
- Moz (specifically their toolbar) – The free Moz toolbar is great for searching and discovering new linking opportunities for your SEO strategy. Finding the difference between followed and no-follow domain links is done in a fraction of the time. It also provides you with the site authority and spam score almost as soon as the webpage is loaded – very helpful when avoiding harmful websites.
How to: Display RSS feeds from anywhere
Here is a simple way to display any RSS feed in your WordPress blog.
<?php include_once(ABSPATH . WPINC . '/rss.php'); $rss = fetch_rss('http://feeds2.feedburner.com/WPCult'); $items = array_slice($rss->items, 0, 4); if (empty($items)) echo '<li>No items</li>'; else foreach ( $items as $item ) : ?> <a style="font-size: 14px;" href='<?php echo $item['link']; ?>' title='<?php echo $item['title']; ?>'><?php echo $item['title']; ?></a><br /> <p style="font-size: 10px; color: #aaa;"><?php echo date('F, j Y',strtotime($item['pubdate'])); ?></p> <p><?php echo substr($item['summary'],0,strpos($item['summary'], "This is a post from")); ?></p> <?php endforeach; ?>
The first step is to include the WordPress file
rss.php then will apply code after to style the feeds.
Of coarse I forgot to mention, change the RSS feed to the feed you want to pull.
21 Effective Strategies to Amplify Website Traffic
The article provides a comprehensive guide to driving traffic to your website, highlighting 21 effective methods. These techniques include targeting low-competition SEO topics, gaining brand exposure via podcasts, conducting content gap analysis, engaging on Reddit, collaborating with complimentary brands, and continuously updating outdated content. Other strategies encompass utilizing social media, building personal brands, developing free tools, repurposing content, and exploring lesser-known ad platforms. The aim is to enhance site visibility, improve search engine rankings, and ultimately increase visitor traffic.
Navigating the myriad ways to drive traffic to your website can be daunting. However, not all strategies are created equal. This guide focuses on 21 proven methods that can significantly boost your site’s visibility and traffic.
1. Target Low-Competition SEO Topics
- Leverage tools like SemRush’s Keywords Explorer to uncover topics with low keyword difficulty but high search potential.
- Example: A post on evolving SEO trends continues to draw traffic due to strategic keyword targeting.
2. Brand Exposure via Podcasts
- Appear on relevant podcasts to tap into new audiences.
- Use Ahrefs’ Site Explorer to identify podcasts where industry influencers have appeared and pitch yourself as a guest.
3. Content Gap Analysis for Higher Rankings
- Analyze the top-ranking pages for common keywords and identify content gaps in your articles.
- Fill these gaps to enhance your content’s relevance and ranking potential.
4. Engage Reddit Communities with Value-Added Posts
- Share valuable content on Reddit without overt self-promotion to avoid backlash.
- Repurpose your top content for Reddit, keeping it informative and link-free until the end.
5. Collaborate with Complementary Brands
- Partner with non-competitive brands targeting similar audiences for webinars or content collaborations.
- Example: Joint webinars with social media tools like Buffer, targeting the same audience base.
6. Update Outdated Content
- Regularly refresh your high-performing content to maintain or improve its search engine ranking.
- Example: Updating an SEO tools article led to a significant traffic increase.
7. Connect with Industry Amplifiers
- Identify and engage with influencers in your niche using tools like SparkToro.
- Build relationships rather than seeking immediate promotion.
8. Maximize Reach with Social Media Threads
- Convert blog posts into engaging social media threads, particularly on platforms like LinkedIn and Twitter.
- Example: Turning an AI content article into a popular LinkedIn thread.
9. Utilize FAQ Sections for Long-Tail Keywords
- Add FAQ sections to your content to rank for related long-tail queries.
- Research common questions using tools like Ahrefs’ Keywords Explorer.
10. Build a Personal Brand on LinkedIn
- Regularly post and engage on LinkedIn to tap into its vast professional network.
- Leverage influencers and relevant connections to enhance your content’s reach.
11. Engage TikTok’s Vast Audience
- Create consistent TikTok content to tap into its billion-user base.
- Example: A strategy involving multiple daily videos for initial weeks to establish a presence.
12. Develop Free Tools for ‘Tool’ Keywords
- Create useful, free tools related to high-demand keywords.
- Example: Ahrefs’ suite of free SEO tools driving substantial monthly search visits.
13. Repurpose Content Across Channels
- Transform your content to suit different platforms, like turning videos into blog posts or social media content.
- Example: Adapting a YouTube video into a detailed blog article.
14. Boost Rankings with Strategic Internal Linking
- Utilize internal links effectively to pass PageRank and improve page rankings.
- Identify internal linking opportunities using tools like Ahrefs Webmaster Tools.
15. Gain Traction on Product Hunt
- Launch products or significant updates on Product Hunt to reach a tech-savvy audience.
- Build a following and engage in relevant communities for a successful launch.
16. Feature in Niche-Relevant Newsletters
- Get your content featured in popular industry newsletters to reach targeted audiences.
- Utilize platforms like Paved or Reletter to find relevant newsletters.
17. Optimize Google Business Profile for Local Queries
- Claim and optimize your Google Business Profile to appear in local searches and Google’s “map pack.
- Regularly update your profile with accurate and detailed information.
18. Engage Audiences with a Weekly Newsletter
- Create a weekly newsletter featuring curated and original content.
- Grow your email list with opt-in incentives and regular, valuable communications.
19. Achieve High YouTube Rankings
- Target high-demand topics on YouTube and optimize your videos for these queries.
- Example: Growing an SEO-focused YouTube channel to over 400,000 subscribers.
20. Rank Videos on Google
- Create videos for topics that have a higher likelihood of ranking on Google.
- Use Ahrefs’ Content Explorer to identify such topics and optimize your videos accordingly.
21. Explore Lesser-Known Ad Platforms
- For targeted reach, consider advertising on platforms like Quora, TikTok, or Reddit.
- Example: Running targeted Quora ads to promote specific content pieces.
A short story about driving traffic to your websites.
The Super Squad’s Guide to Driving Traffic
Lucy, Ethan, and David were three good friends who had superpowers – they were masters at getting visitors to come to any website they wanted! One day at school, their teacher, Mrs. Thompson, asked them to share their secrets in front of the class. The Super Squad smiled, happy to explain their favorite ways to save websites and bring them lots of traffic.
Ethan went first, saying that the easiest way was to create content on topics that aren’t too hard to rank for in search engines. He uses special keyword tools to find hidden word opportunities. For example, I could write an article about the history of skateboarding since not as many sites have covered that,” he explained. That way, the search engines are more likely to show my content near the top since it fills a need!
Lucy’s favorite trick was getting interviewed on podcasts related to the website’s niche. “Podcasts allow you to share your message with their already big audiences,” she said. “It’s an easy way to introduce yourself and bring new visitors over to your site!”
David’s top traffic idea was refreshing old content. I like to update and add new information to existing articles and posts that did well in the past but haven’t been touched in a while,” he described. “It’s just like giving new life to popular toys by painting them or fixing broken parts. More people will want it again once you improve it!”
The class realized driving traffic takes work, but the Super Squad made it sound fun and achievable with the right strategies.
If you’re looking to drive traffic to your website, then be sure to check out the 21 proven ways that Tim Soulo discovered. These strategies can help you get more people to visit your website and improve your overall online presence.
Essentials for Ecommerce Website Development
While e-commerce is projected to account for more than $6.5 trillion in sales by 2023, getting to stand out in this domain is getting tougher every passing day due to the dense competition.
Simply put, to become successful with your e-commerce business, you need to have a robust website. Now there is a number of factors that go into creating a perfect Ecommerce site including a solid backend and a stellar-looking UX, and in this read, we’re going to walk you through the rundown of Ecommerce website essentials that you need to look out for.
Essentials For A Successful Ecommerce Website
1. Responsive design
Considering the fact that more than 50% of the global internet traffic comes from mobile devices, there’s no surprise that you need to have a website that looks stellar on both desktop and smartphone screens.
In context with eCommerce alone, more than 60% of the people buy from mobile-friendly sites. You can quickly judge the importance of mobile-friendly sites from the stats.
To make your website mobile-friendly, you need to use the responsive eCommerce web design so that it can adjust itself based on the device your audience will use.
2. Easier Navigation
Navigation is an integral aspect of an eCommerce website. If your website fails to provide that to the consumers, there’s a high chance that they’ll bounce off it and ever higher chances are of them to make no purchase.
Moreover, if a user leaves your website due to uncomfortable navigation, they’re very less likely to ever click on your website again – which is a disaster in long term.
What you need to do here is to make sure that you have clear menus for different product categories so that the users can navigate through them seamlessly. Moreover, a great practice is to locate your bestselling products on the homepage of your website.
Also, you need to allow the users to sort the products using filters such as Style, Color, and Pricing, etc.
3. Top-Notch Security
If the users do not trust your website, you are unlikely to make any sales. This is especially applicable with Ecommerce websites where users input their personal information such as Email and credit card numbers.
Therefore, having a robust security system for your Ecommerce website is integral.
To achieve that, you need to create secure passwords and update them regularly. Moreover, it’s essential to purchase an SSL certificate, as it would cast out the essence of security to the audience and they’ll feel more comfortable making a purchase from your website.
4. Try To Provide More Value To the Users
The biggest problem regarding an eCommerce store for the consumers is that they can’t feel, smell, or touch your products. While there’s no way to reverse that but the AR integration could allow your prospects to test certain products digitally. This can act as great compensation.
You can offer value to your customers by offering certain perks such as discount vouchers, free shipping, and gifts. This would keep your customers hooked with your store. Moreover, it is a great practice when it comes to retaining your customers. It is also worth noting that a great pricing strategy significantly contributes to customer value and retention.
5. Stay On Top Of Website Maintenance
Note that for eCommerce websites, even minor bugs and issues may cause disasters in long term. Therefore, it is essential to stay on top of your maintenance game in order to provide a smooth and seamless shopping experience to the consumers.
Another direct benefit from maintenance comes around the overall performance and speed optimization of your website. Note that nobody likes a website with slow loading speeds.
A quick tip here for Ecommerce side holders is to put your website into maintenance mode while you work on it because it helps you avoid ‘Briefly Unavailable for Scheduled Maintenance. Check Back in a Minute’ and display a timeframe on when your site will go live again.
6. Have Several Payment Options
The way you accept payment also determines how innovative and valuable you’re as a store holder. This is the same for eCommerce websites – the more payment options you offer, the better.
People like to pay directly from their finance apps instead of swiping cards. Therefore, in addition to the major credit cards, you must also offer digital payment gateways like Apple Pay, PayPal, etc.
A great practice here is to display icons of the payment options that you accept on your website so the users may know what they can use to make transactions.
7. Social Proofs Like Reviews And Ratings
Trust towards the product quality is yet another concern why people feel uncomfortable shopping online. To get around this issue, you need to display social proofs like reviews and ratings in order to back up your claims of the product.
Moreover, if you successfully earn the trust of your audience, they’re more likely going to refer you to their friends and on their social platforms.
8. Set An Option For Order Collection
While this is something you don’t often see on eCommerce platforms, order collection is an option that provides huge utility to some users.
There are hundreds of people that are often not at home and cannot receive their orders at their workplace. Having an order collection feature is quite useful to these people and ultimately it adds tons of value to your store.
In simpler words, you’ll turn these random customers into your regular and loyal customers. Moreover, they’ll act as a free referral for your business.
While the tips mentioned above will significantly assist you in creating a robust eCommerce website, here are some tips that you can consider for further betterment.
- Avoid using longer videos on the homepage
- Avoid using access content on the homepage
- Try using bigger images for your product listings
- Use display buttons for product variations
Ecommerce business is not an additional option anymore. In fact, it is a protocol for every brand to have an online store where they can trade their products through digital means.
Therefore, if you haven’t considered making an E-commerce store yet, do it now or you’ll miss out on tons of revenue on the table.
Frank Borg has a flair for strategic innovation and tech-driven transformation. He leads the Content Marketing Team at Wppals. He thrives on exploring and sharing information about the transformative impact of technologies and strategic innovation on SMBs, startups, and enterprise-grade organizations.
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How to: Display RSS feeds from anywhere
Here is a simple way to display any RSS feed in your WordPress blog. <?php include_once(ABSPATH . WPINC . '/rss.php');...
21 Effective Strategies to Amplify Website Traffic
The article provides a comprehensive guide to driving traffic to your website, highlighting 21 effective methods. These techniques include targeting...
Essentials for Ecommerce Website Development
While e-commerce is projected to account for more than $6.5 trillion in sales by 2023, getting to stand out in...
17 Essential Link Building Statistics and Trends for Enhanced SEO
The analysis highlights the significance of link-building in SEO, revealing that most websites neglect backlinks, which notably increases visibility. Valuable...
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