Articles
Awesome list of top 28 social marketing resources
The content provides a detailed list of tools essential to digital marketing including areas of social automation, organic outreach, content creation, research, content discovery, and search engine optimization. Key tools like Hoot Suite for scheduling social media posts, Social Quant for driving engagement, Buzzsumo for content popularity, Envato for content creation, and SemRush for SEO analysis were highlighted as particularly useful in their respective fields.
Social Automation and Scheduling
- Hoot Suite – Our favorite tool for scheduling our social posts to sync between all our devices has to be Hoot Suite. It doesn’t take a second’s thought to make sure to post regular content to all of our platforms. A little-known benefit of the tool is that when used for social media outreach, you can schedule all your posts periodically so that your current followers aren’t bombarded all at once when you send tweet copies to twenty different influencers.
- Social Quant – NOW (Click Minded) – One of the single most effective social media tools behind our Breathe Life campaign. The tool is, in a sense, a bot that, based on your keyword research, performs a set amount of follows and unfollows per day. How well the tool performs in terms of engagement around your content relies on what you put in. For managing engagement and partnerships that might be generated by the tool, you’ll still need to take the time to form connections and follow up with those who want to know more about your project. At the moment, the tool only works on Twitter, and to date, I’ve not found a comparable tool for Instagram. As well as the tool works, I do think they could improve upon the billing and KPI dashboard from a usability perspective.
Organic Outreach, Research, and Content Discovery
- Social Bakers Analytics – Easily the most comprehensive tool we’ve used to find every popular Facebook, Twitter, and YouTube account worth knowing about, divided by sector, genre, and country. Whilst using this to find the most popular accounts out there will leave you at the mercy of their own advertising placement fees, the tool is best used when finding smaller niche communities to contact.
- Zest.Is – A human-curated tab takeover of the best digital marketing and tech articles, updated every day. The quality of the app is very high thanks to the curation aspect of the platform, so much so that you may even forget to check The Drum and MarketingLand at times because you’ll have already bookmarked so much reading material just from opening a new tab!
- Growth Hackers Community – An incredibly well-thought-out platform for content creation and curation. The highlight of Growth Hackers is the vast and varied range of marketers and senior entrepreneurs who are selected for regular AMAs. It is amazing how you can so seamlessly share your conversations straight to Twitter to show that you are talking to some of the most influential marketers today.
- FollowerWonk – Find the most relevant influencers in your sector by taking a list of common keywords used and organizing results by location and popularity. Also provides wider analytics on your own account as well as that of competitors.
- Buzzsumo – Discover the most popular content in the past year for your sector; the free plan is limited to only one page of results per day. Make sure to take into account that any fake blogging networks that pay for tens of thousands of fake likes will appear as “popular” results. For results like this, the tool isn’t perfect and should be taken with a pinch of salt. One nice little extra that they have recently implemented is drawing in backlink data for top content results directly from Majestic SEO.
- Pingroupie – If you’re looking for group boards on Pinterest (and you should!) Pingroupie is your only option for searching effectively through the noise. The biggest reason to include group boards as part of your Pinterest strategy is that it only takes a few shares to triple or even quadruple your monthly views on the platform. This also leads to more engagement across your pins if you happen to curate visually stunning content.
- Twitter Lists – For everything the Social Bakers miss, Twitter lists have – for free! The quality of a list varies from user to user. When you get it right, though, selecting the right list that includes a major influencer will also connect you to ten, twenty, or maybe even the top thousand that are most similar. You can find the lists connected to any account by entering /memberships to their profile URL.
- Similar Web – A great free tool for website overviews, providing everything from traffic referrals to similar sites in your sector and more in-depth data about how different social networks are performing for you and your competitors. Audience insights are probably one of the most underrated aspects of the tool in letting you know what percentage of your traffic is actually relevant to your site.
- Hunter.Io – This is one of my top essential plug-ins currently taking up space in my toolbar. When I’m performing outreach, Hunter saves me a huge amount of time looking at third-party sites for the contact details of prospects and bloggers I want to work with. With a single click, the tool gives me a list of emails for all contacts on any webpage. Invaluable when you need to send hundreds of emails on a given day.
- Check My Links – When using a broken link-building strategy to support your wider content promotion, a link checker such as Check My Links is essential and a very quick way of sorting through a page that may contain up to around 3,000 links. Combine with Ahrefs to locate high-quality resource pages in order of ranking authority.
- Hashtagify – The perfect hashtag research tool. Use the site before posting your content to Twitter/Instagram to find like-minded audiences connected to the keywords you already know and love. My favorite part of the site is where you can see the crossover between audiences between two or more hashtags by percentage. The Top Recent Media sidebar also shows you the type of content your post will sit alongside. This can be highly important for reputation management and keeping on top of current trends or controversies.
- Google Trends – Have you ever been interested in finding out exactly when a word started trending? Are you also interested to see if that term has yearly ebbs and flows to help plan when you create content? Google Trends is yet another free tool that proves essential in providing real insights on what people are actually searching for, when and where those searches are more prominent, and can help predict patterns of purchase intent from consumers.
- Profiles Lite from YouGov – Whilst this popular audience insights tool supports a much smaller data set than the professional platform, YouGov Lite is a great starting point for those venturing into researching their current customer base. Striking visuals really bring the site alive, something you can’t get from viewing audience insights through a tool like Google Analytics.
Content Creation and Mockups
- Envato – These guys over the years have really built the one-stop spot for content and themes for your site if you haven’t heard of them visit them now they offer a subscription that gives you access to Videos, Audios, Fonts, Photos, 3d all sorts of templates and a mad collection of WordPress themes, add-ons, etc…
- Giphy – Create gifs to use on social media from existing video content in a matter of seconds from your most stunning video content.
- Promo Republic – Create beautiful social media posts from a suite of assets that look fresh and interesting. The inspiration section is great for examples of social posts to promote your site and even includes ideas for flyers and assets for newsletters.
- Botsociety.Io – Get a mock-up of your brand’s chatbot before launching.
- Plagiarism Checker – A tool you might not think to use whilst writing but should. Plagiarism isn’t just a matter of hurting the feelings of content creators and search engines. With duplicate content penalties, it is important for your site’s quality to ensure that while you may be writing on an already well-documented subject, take an original stance or face the wrath of Google!
- Afterlight (for IOS) – Gorgeous, social posts that are curated by an art director are little needed when Afterlight brings the artist to the palm of your hand. My favorite reason to use the tool when I’m out on the go is that your audience is always looking for exciting content. The app is easily the most comprehensive free tool I’ve used to make sure my Instagram posts are perfectly color-balanced before posting to keep them key with any existing branding. I rarely use the more in-your-face elements of the app, but if bold frames and burn effects are your things, then you’ll also find them in this self-contained editing platform.
SEO
SEO is one of those areas where I’m not too loyal to any one source of data. As you’ll most often find, not all websites are crawled equally. I’ve found many domain exceptions in which Majestic outperforms Ahrefs and vice versa. Below are the tools we most often use in both their free and premium formats.
SemRush – The most useful aspect of SemRush is the amount of technical and on-site detail that they provide. From blank meta descriptions to dead links and errors that the previous two tools never alerted me to, it is the major thing that kept it in my arsenal. Out of the three tools, I also prefer SemRush’s newsletter format for weekly rankings I’m sent just for being a free member. Breakdowns between competitor and keyword rankings are more concise and perfect for viewing whilst out of the office.
- Majestic – One of the more affordable backlink and authority checkers out there, the tool is very good for an overview of your own and competitor activities. Use Clique Hunter to find an audience and link crossover between up to five comparable domains of your choosing.
- Ahrefs – The pricier of the most popular backlink comparison tools provides more insights on yearly activity, anchors used, referring content, and even has a discovery tool that works in a similar manner to Buzzsumo included within the package. The single most valuable function of Ahrefs isn’t its use as a link scraping tool but its superior functionality for keyword discovery, unlink Advanced Web Ranking which relies on data you have to discover yourself, Ahrefs cuts out the middle man by pulling the data in for you before you even have time to think of linking Webmaster Tools!
- YoastSEO – Yoast is one of the few plugins that is used alongside WordPress on the WPcult site. It is so often used to optimize our pages and articles that it can be easily forgotten as one of our staple tools. Whilst a few of the metrics they judge upon have been outdated by Ahref’s 2 Million Keyword Study (which you can read here), it provides excellent guidelines to any beginner in SEO who creates regular content.
- Advanced Web Ranking – One of the best keyword ranking tools out there. It is especially valuable for agencies in that it can be used for white-label reports for your competitors. Weekly rankings are supplied as standard, with daily and on-demand keyword results available for premium subscribers.
- StoryBase – If you are looking for some new insights and are tired of relying on Adword’s keyword planner, StoryBase might just be for you. They are hardly short of data, with 5 billion long-tail keywords, 100 million question keywords, and 2 billion related LSI keywords! The aspect I like most about the tool is that questions are clearly separated from the rest of the keyword results. This can make answering a customer query a lot easier to view than in Adwords, as in Adwords, you have to specify terms that would be most often included in a question (e.g., who, what, why?) to get the same results. This can be a bit fiddly to sort through, especially in results that may not use who, what, where, and why in their sentence structure.
- Moz (specifically their toolbar) – The free Moz toolbar is great for searching and discovering new linking opportunities for your SEO strategy. Finding the difference between followed and no-follow domain links is done in a fraction of the time. It also provides you with the site authority and spam score almost as soon as the webpage is loaded – very helpful when avoiding harmful websites.
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Plugins
Plugin Review: WP Greet Box
Yesterday I found and downloaded the WP Greet Box plugin from Omni Noggin. This plugin could be a very useful tool and keeping visitors from various sites, asking them to subscribe to your RSS feed.
A great feature of this plugin is the ability to allow or disallow a user to remove the banner if they so choose to. Another great example is the different icons and text that show up from where the user come from. For example if this post was to get tweeted by yourself or any reader, and one of your followers clicked on the link, a Twitter icon and the associated text would show up on the post.
So far I am really liking this plugin! I have only had it one day, and haven’t played or tweaked with the options. But, you can add in your own icon’s and text from what ever referral site you like that may not be included in the plugin default. That’s cool!
I am going to have to give this plugin a rating of 5 stars. If you liked this post and you’ve download the plugin, please tweet it & head to WordPress.org and vote for this plugin.
Plugins
Tested: Twitip ID Plugin
There is a really neat plugin named Twitip-ID for WordPress. As you can see, if you have commented on this site I was using this plugin.
While it is still in beta testing I feel that it is a really nice plugin, plus it will automatically put the required field into your comments template without any editing. I choice to to manually input the field for custom css and styling.
This plugin is really awesome and allows for other to employ their Twitter ID for other to follow them, giving a little more incentive for people to comment:).
But I have been having a little problem. The Twitter ID’s are generated and stored into the post’s meta as a custom field. Im not sure if I am the only one affectied by this, but as time passed the custom fields generated by commentators started to take over the drop box, and wouldn’t allow the regular custom fields I use to show.
Another think i would like to touch base on is the fact that even if a comment got cought and filtered through Akismet, the custom field of some spammy email address and aa value close to SncSJHfd6sNSs was still generated and stored in the Database of the post..
So from my perspective, I am going to deactivate this plugin at this time and hope the the next releases with touch base on some of these issues.
Update:
Following a message I posted on the WP Twitip ID forum, Andy Bailey replied:
I am working on an update to the twitip plugin. at the moment it is only at beta stage and I have a few things I want to add or change for a proper release. I will get on it as soon as I can!
Guest Post
Best Photo Editing Apps in Digital Marketing For E-commerce.
The article highlights the significance of quality photo editing for successful e-commerce, improving consumer engagement and driving sales. The author mentions various crucial editing techniques such as clipping path service, retouching and background removal. He reviews eight photo editing apps useful for e-commerce, including Photoshop Express, Pixlr, Crello, Canva, VSCO, Adobe Lightroom, and BeFunky discussing their features, pros, and cons.
The best photo editing apps can turn an excellent photo into a piece of glorious art. Here’s my list of the 8 best photo editing apps for e-commerce.
When you’re an eCommerce company – whether you’re just starting or have been around for years – there’s nothing more vital than building your relationships with consumers. After all, they’re the lifeblood of your brand.
You may also like to read the 18 Photo Editing apps to try in 2024.
Do you edit every photo you use for digital marketing? Even if you snap photographs of the highest possible quality, you’ll still need to edit them to improve their overall appeal. However, if you don’t already, this is the perfect beginning moment. When used correctly, clipping path service with image editing software may help you generate photographs for your internet marketing that are more realistic.
Why Do You Need to Edit Your Photos?
More commerce is generated by photographs that have been edited. For instance, if you own a fashion company, you may increase your customer base by using eye-catching photographs to promote your products. E-commerce companies can submit appealing product photographs to their websites with the help of the best photo editing software for selling, which drives up sales and income. Additionally, you will need to modify your images for the following:
The photographic industries of fashion, weddings, modeling, and product photography often use picture retouching. It makes the images look flawless by removing imperfections like pimples, spots, or blemishes. When a photograph is retouched, the photographer or marketer might enhance the model’s natural attractiveness to make them more appealing to potential customers. The use of digital cosmetics to improve the color and tone of the skin is one aspect of photo retouching and unwanted object detection for image background removal services. Retouching photos to make a model look appealing may require bleaching the model’s hair or eyebrows to change their natural color, clearing up their face, and whitening the model’s teeth, even making the model look slimmer and younger.
You should crop out any extraneous elements, such as people or objects, in the background of a photograph to draw greater attention to the image’s primary focus. You can keep the backdrop white, or you may select a different environment entirely. For example, most product photographs on e-commerce websites are devoid of backgrounds to make the images more attractive and reduce the amount of attention drawn away from the objects themselves. Removing the background is also known as the clipping path service. An illustration of this procedure is as follows:
No customers imply no profit, which eventually means no business for you. Improving this relationship requires effort, persistence, and a terrific marketing game.
Unfortunately, the former two are under your control; however, we can aid with the latter. Our suggestion? Start by downloading the correct picture editing applications.
These will offer you the polished, professional edge your audience will enjoy. Need a little advice here? Don’t worry. Here are seven of the most outstanding applications you can acquire for yourself today.
Adobe Photoshop is most likely the world’s most renowned, influential, and well-known picture editing software. The disadvantage is that it is expensive and not the most intuitive thing ever. Here, Photoshop Express comes into play. Unlike its larger sibling, Express is user-friendly, straightforward, free, and paid!
It’s one of the most fantastic picture editing applications on the market, according to industry experts, and after using it for yourself, it’s simple to understand why. Best Features Photoshop Express may not have the same depth as the original, but it still has several valuable functions. Light and color balance adjustment, frame choices, word tools/text addition, and a variety of transformation tools are all available and operate with relative ease. There are also many excellent cropping choices, including presets for all major social media networks, making uploading faster than before.
Pros:
Offers a free alternative
Simple to use
Numerous presets for picture effects and cropping.
Text layering is simple and beautiful.
You can quickly get an image masking service by using this app.
Cons:
Can improve the retouching
More robust features require a membership.
Pixlr
Pixlr is a picture editing software that influencers and eCommerce companies can use fast and while on the road. It is in the same category as Photoshop Express, which is another name for that program.
Also very similar to Express, it offers a great deal of versatility and a respectable degree of complexity for a mobile solution, but it does so without being overly complicated for people who have never edited anything.
They are very similar, but like everything else, different people will have different tastes. Get the latest version and find out what yours is by downloading it today.
Best Features
Pixlr includes all of the essential tools you want to create a great advertisement, post on social media, or anything similar. The application places a significant emphasis on effects, tweaks, filters, general retouching, and the inclusion of text, all of which perform admirably for the most part.
Its UI, as well as its quick fixes and tweaks, are both strong points. You only need to make a few taps before you’re all set to post. Straightforward and highly effective
Pros:
The user interface is intuitive and easy for amateurs and seasoned pros; free and paid choices are available. Pre-made filters are excellent. The quality of photographs available for free use is surprisingly high. This app is beneficial for photo cut-out services and other services.
Cons:
The number of available templates does not quite meet expectations—more Buggier than some other options available.
Crello
You’ve been shortchanged if you haven’t been exposed to Crello until now. Crello is not just another picture editing software; it is an all-in-one content production platform for businesses with many valuable features.
The app stands apart in a crowded industry partly because it is a SaaS software, which makes it compatible with a wide variety of hardware.
It should be no surprise that thousands of users and eCommerce companies have come to vouch for it, given its fantastic design tools, unusual and animated alternatives, and devoted development staff.
Best Features
Crello has received overwhelmingly positive feedback as a result of the numerous animation capabilities and template options that it provides. The first of these is outstanding in its quality.
There is a template for everything, and all of them seem professional and beautifully done, providing more room for customization so that consistent branding can be achieved. What about the animated sequences?
They are arguably the feature that receives the most accolades since they are enjoyable, inventive, and not overly complex to figure out.
Pros:
Animation and video features of the highest caliber.Lots of great, editable templates to choose from. Regular revisions are made to the content. Both the layouts and the stock pictures are of excellent quality.
Cons:
The search feature might need some improvement. Not as friendly to users as some of our rival products. There have been reports of problems with the upload area from a few users.
Canva
Canvas popularity has skyrocketed in recent years, and the primary reason for this is because it is so straightforward to use.
The app is easy to use and doesn’t take much time to learn, making it great for eCommerce firms that want to concentrate on selling their goods or providing their services rather than mastering the intricacies of a piece of editing software.
Canva, much like other applications of its like, is offered in both a free and a paid edition. As a result, it has everything from frames to filters, effects, and text, among other things, and it does so without an overly confusing user interface.
Best Features
The fact that Canva is both a picture editing software and a comprehensive graphic design tool is represented throughout the entirety of the program itself.
Its picture modification tab does its job, and it does it well. It has all of the typical brightness, contrast, and saturation sliders and options that change blur, x-process, and a few other things.
Canvas app connectivity and built-in stock pictures, both excellent quality and diverse, are the show’s real stars. There is a good chance that the first of them has all you require, but if not?
Pexels, Pixabay, YouTube, and even GIPHY are readily available through the app interface to meet any of your requirements for the inclusion of material.
Pros:
Easy to use for everyone, regardless of prior knowledge, the front selection is very efficient in terms of cost. A substantial amount of included stock photographs
Cons:
Templates aren’t as spectacular as in other apps. The free version may have some functional restrictions.
VSCO
The VSCO girl fad may be the first thing that springs to mind when you think of the app, but the app certainly deserves to be remembered for more than just one trend alone.
VSCO is a photographic application and a sharing platform that operates on a “creator-first” premise. As a result, the application is somewhat decent. It emphasizes creativity and simplicity, concentrating on making little corrections and modifications to produce the best-looking photographs possible without making them appear excessively manipulated. The editing solution is not entirely on par with programs such as Photoshop Crello, and others, but it has polished the fundamentals while maintaining a high level of aesthetic appeal.
Best Features
As said before, the VSCO app is not designed for the kind of dramatic alterations and content production that some of the others on the market are. Instead, the focus should be on the little particulars. If you can get those correct, the shot will turn out beautifully. Fortunately, the app has various options that can be utilized to assist in completing this task. However, X-skew and Y-skew are two of the most useful since they enable you to essentially extend the photo along each of its respective axes, modifying the angle at which the shot is seen. The camera controls are also quite convenient, and they will help you take superior photographs of your products, advertisements, or anything else you want to picture.
Pros:
Even when they aren’t highly stylized, filters nonetheless have a significant impact and enable angle adjustments without the need for annoyance. In addition, they have advanced camera controls. The photo editing game is completely transformed with the addition of angle adjustment.
Cons:
A solution that is a bit too easy to use as an all-in-one package for eCommerce and other types of enterprises. The premium version is required for the majority of filters. Other forms of commercial software make more sense from a monetary standpoint.
Are you unfamiliar with this entry on the list? BeFunky is an all-encompassing editor, and graphic design solution developed to make it easier to create marketing campaigns.
Please pay attention to companies that sell their products online! The fonts, frames, and filters are given the prominence they deserve, and even in the free edition, there are many options to choose from. In addition, cropping, color, temporary adjustments, and overlays have not been neglected, which contributes to an editor in which you can have faith. Finally, because there are no advertisements, no watermarks, or other pointless distractions, you are free to focus entirely on what you do best without being interrupted.
Best Features
The user interface of BeFunky is, as was to be anticipated, straightforward and not excessively cluttered or complicated. This makes it possible for virtually anyone to take it up and utilize it to its maximum capacity without too much struggle. The software’s drag-and-drop editing, themed effects, and templates are the show’s real stars; the app’s user-friendliness is merely a bonus. An integrated stock photo choice from Pixabay, Pexels, or Unsplash is the icing on the cake for a photo editing program capable of various tasks.
Pros:
Option for superior service that is both free and affordable includes collaborations with several image-sharing websites. The navigation is a breeze.
Cons:
No layers or blend modes, Limited editing options, and Minimal graphic design elements like adding text elements
This Guest Post has been provided by Robert Lewis
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