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Awesome list of top 28 social marketing resources

The content provides a detailed list of tools essential to digital marketing including areas of social automation, organic outreach, content creation, research, content discovery, and search engine optimization. Key tools like Hoot Suite for scheduling social media posts, Social Quant for driving engagement, Buzzsumo for content popularity, Envato for content creation, and SemRush for SEO analysis were highlighted as particularly useful in their respective fields.

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Social Automation and Scheduling

Awesome list of top 28 social marketing resources 10
Social Automation
  1. Hoot Suite – Our favorite tool for scheduling our social posts to sync between all our devices has to be Hoot Suite. It doesn’t take a second’s thought to make sure to post regular content to all of our platforms. A little-known benefit of the tool is that when used for social media outreach, you can schedule all your posts periodically so that your current followers aren’t bombarded all at once when you send tweet copies to twenty different influencers.
  2. Social Quant – NOW (Click Minded) – One of the single most effective social media tools behind our Breathe Life campaign. The tool is, in a sense, a bot that, based on your keyword research, performs a set amount of follows and unfollows per day. How well the tool performs in terms of engagement around your content relies on what you put in. For managing engagement and partnerships that might be generated by the tool, you’ll still need to take the time to form connections and follow up with those who want to know more about your project. At the moment, the tool only works on Twitter, and to date, I’ve not found a comparable tool for Instagram. As well as the tool works, I do think they could improve upon the billing and KPI dashboard from a usability perspective.
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Organic Outreach, Research, and Content Discovery

  1. Social Bakers Analytics – Easily the most comprehensive tool we’ve used to find every popular Facebook, Twitter, and YouTube account worth knowing about, divided by sector, genre, and country. Whilst using this to find the most popular accounts out there will leave you at the mercy of their own advertising placement fees, the tool is best used when finding smaller niche communities to contact.
  2. Zest.Is – A human-curated tab takeover of the best digital marketing and tech articles, updated every day. The quality of the app is very high thanks to the curation aspect of the platform, so much so that you may even forget to check The Drum and MarketingLand at times because you’ll have already bookmarked so much reading material just from opening a new tab!
  3. Growth Hackers Community – An incredibly well-thought-out platform for content creation and curation. The highlight of Growth Hackers is the vast and varied range of marketers and senior entrepreneurs who are selected for regular AMAs. It is amazing how you can so seamlessly share your conversations straight to Twitter to show that you are talking to some of the most influential marketers today.
  4. FollowerWonk – Find the most relevant influencers in your sector by taking a list of common keywords used and organizing results by location and popularity. Also provides wider analytics on your own account as well as that of competitors.
  5. Buzzsumo – Discover the most popular content in the past year for your sector; the free plan is limited to only one page of results per day. Make sure to take into account that any fake blogging networks that pay for tens of thousands of fake likes will appear as “popular” results. For results like this, the tool isn’t perfect and should be taken with a pinch of salt. One nice little extra that they have recently implemented is drawing in backlink data for top content results directly from Majestic SEO.
  6. Pingroupie – If you’re looking for group boards on Pinterest (and you should!) Pingroupie is your only option for searching effectively through the noise. The biggest reason to include group boards as part of your Pinterest strategy is that it only takes a few shares to triple or even quadruple your monthly views on the platform. This also leads to more engagement across your pins if you happen to curate visually stunning content.
  7. Twitter Lists – For everything the Social Bakers miss, Twitter lists have – for free! The quality of a list varies from user to user. When you get it right, though, selecting the right list that includes a major influencer will also connect you to ten, twenty, or maybe even the top thousand that are most similar. You can find the lists connected to any account by entering /memberships to their profile URL.
  8. Similar Web – A great free tool for website overviews, providing everything from traffic referrals to similar sites in your sector and more in-depth data about how different social networks are performing for you and your competitors. Audience insights are probably one of the most underrated aspects of the tool in letting you know what percentage of your traffic is actually relevant to your site.
  9. Hunter.Io – This is one of my top essential plug-ins currently taking up space in my toolbar. When I’m performing outreach, Hunter saves me a huge amount of time looking at third-party sites for the contact details of prospects and bloggers I want to work with. With a single click, the tool gives me a list of emails for all contacts on any webpage. Invaluable when you need to send hundreds of emails on a given day.
  10. Check My Links – When using a broken link-building strategy to support your wider content promotion, a link checker such as Check My Links is essential and a very quick way of sorting through a page that may contain up to around 3,000 links. Combine with Ahrefs to locate high-quality resource pages in order of ranking authority.
  11. Hashtagify – The perfect hashtag research tool. Use the site before posting your content to Twitter/Instagram to find like-minded audiences connected to the keywords you already know and love. My favorite part of the site is where you can see the crossover between audiences between two or more hashtags by percentage. The Top Recent Media sidebar also shows you the type of content your post will sit alongside. This can be highly important for reputation management and keeping on top of current trends or controversies.
  12. Google Trends – Have you ever been interested in finding out exactly when a word started trending? Are you also interested to see if that term has yearly ebbs and flows to help plan when you create content? Google Trends is yet another free tool that proves essential in providing real insights on what people are actually searching for, when and where those searches are more prominent, and can help predict patterns of purchase intent from consumers.
  13. Profiles Lite from YouGov – Whilst this popular audience insights tool supports a much smaller data set than the professional platform, YouGov Lite is a great starting point for those venturing into researching their current customer base. Striking visuals really bring the site alive, something you can’t get from viewing audience insights through a tool like Google Analytics.
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Content Creation and Mockups

  1. Envato – These guys over the years have really built the one-stop spot for content and themes for your site if you haven’t heard of them visit them now they offer a subscription that gives you access to Videos, Audios, Fonts, Photos, 3d all sorts of templates and a mad collection of WordPress themes, add-ons, etc…
  2. Giphy – Create gifs to use on social media from existing video content in a matter of seconds from your most stunning video content.
  3. Promo Republic – Create beautiful social media posts from a suite of assets that look fresh and interesting. The inspiration section is great for examples of social posts to promote your site and even includes ideas for flyers and assets for newsletters.
  4. Botsociety.Io – Get a mock-up of your brand’s chatbot before launching.
  5. Plagiarism Checker – A tool you might not think to use whilst writing but should. Plagiarism isn’t just a matter of hurting the feelings of content creators and search engines. With duplicate content penalties, it is important for your site’s quality to ensure that while you may be writing on an already well-documented subject, take an original stance or face the wrath of Google!
  6. Afterlight (for IOS) – Gorgeous, social posts that are curated by an art director are little needed when Afterlight brings the artist to the palm of your hand. My favorite reason to use the tool when I’m out on the go is that your audience is always looking for exciting content. The app is easily the most comprehensive free tool I’ve used to make sure my Instagram posts are perfectly color-balanced before posting to keep them key with any existing branding. I rarely use the more in-your-face elements of the app, but if bold frames and burn effects are your things, then you’ll also find them in this self-contained editing platform.
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SEO

SEO is one of those areas where I’m not too loyal to any one source of data. As you’ll most often find, not all websites are crawled equally. I’ve found many domain exceptions in which Majestic outperforms Ahrefs and vice versa. Below are the tools we most often use in both their free and premium formats.

SemRush – The most useful aspect of SemRush is the amount of technical and on-site detail that they provide. From blank meta descriptions to dead links and errors that the previous two tools never alerted me to, it is the major thing that kept it in my arsenal. Out of the three tools, I also prefer SemRush’s newsletter format for weekly rankings I’m sent just for being a free member. Breakdowns between competitor and keyword rankings are more concise and perfect for viewing whilst out of the office.

  1. Majestic – One of the more affordable backlink and authority checkers out there, the tool is very good for an overview of your own and competitor activities. Use Clique Hunter to find an audience and link crossover between up to five comparable domains of your choosing.
  2. Ahrefs – The pricier of the most popular backlink comparison tools provides more insights on yearly activity, anchors used, referring content, and even has a discovery tool that works in a similar manner to Buzzsumo included within the package. The single most valuable function of Ahrefs isn’t its use as a link scraping tool but its superior functionality for keyword discovery, unlink Advanced Web Ranking which relies on data you have to discover yourself, Ahrefs cuts out the middle man by pulling the data in for you before you even have time to think of linking Webmaster Tools!
  3. YoastSEO – Yoast is one of the few plugins that is used alongside WordPress on the WPcult site. It is so often used to optimize our pages and articles that it can be easily forgotten as one of our staple tools. Whilst a few of the metrics they judge upon have been outdated by Ahref’s 2 Million Keyword Study (which you can read here), it provides excellent guidelines to any beginner in SEO who creates regular content.
  4. Advanced Web Ranking – One of the best keyword ranking tools out there. It is especially valuable for agencies in that it can be used for white-label reports for your competitors. Weekly rankings are supplied as standard, with daily and on-demand keyword results available for premium subscribers.
  5. StoryBase – If you are looking for some new insights and are tired of relying on Adword’s keyword planner, StoryBase might just be for you. They are hardly short of data, with 5 billion long-tail keywords, 100 million question keywords, and 2 billion related LSI keywords! The aspect I like most about the tool is that questions are clearly separated from the rest of the keyword results. This can make answering a customer query a lot easier to view than in Adwords, as in Adwords, you have to specify terms that would be most often included in a question (e.g., who, what, why?) to get the same results. This can be a bit fiddly to sort through, especially in results that may not use who, what, where, and why in their sentence structure.
  6. Moz (specifically their toolbar) – The free Moz toolbar is great for searching and discovering new linking opportunities for your SEO strategy. Finding the difference between followed and no-follow domain links is done in a fraction of the time. It also provides you with the site authority and spam score almost as soon as the webpage is loaded – very helpful when avoiding harmful websites.
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Guest Post

Six Advantages Of Cloud-Based Contract Management.

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Six Advantages Of Cloud-Based Contract Management. 42

Cloud computing has revolutionized the way most companies manage and store data. However, many corporate enterprises fail to take advantage of these advanced technological tools in the field of contract management. The tracking and data-sharing capabilities of cloud-based solutions can provide significant benefits, especially in companies with multiple contractual obligations and relationships that require ongoing attention. Here are six ways companies can benefit from cloud-based contract management solutions in the modern workplace.

Reduced training for staff members
Web-based software solutions can provide a significantly reduced learning curve for most employees due to the prevalence of these software systems in the consumer world. Banking, bill payment, and many other cloud-based systems are commonplace and offer a little challenge for most users; by incorporating that same level of technology into the workplace, companies can enjoy greater productivity without the need for extensive retraining of staff members.

Faster processing of obligations
Processing e-signatures and electronic delivery of contracts and supporting documents can save valuable time in finalizing contracts. This can provide a valuable competitive edge in getting products to market faster and ensuring that the right relationships are maintained with vendors and distributors in the modern marketplace.

Enhanced editing capabilities
Because cloud-based software packages typically allow multiple users to access and enhance data within the system, errors can be caught and corrected more quickly. This added degree of access is ideal for larger documents that require multiple editing passes before being submitted to upper management for final approval.

Improved information and responsiveness for sales staff
Cloud-based systems offer unparalleled access for the corporate sales force in obtaining information crucial to closing deals and making sales to clients. Because the information is continually updated by the contract manager as terms and agreements change, the sales staff can provide accurate and up-to-date information to prospective customers that can boost corporate credibility and increase sales and visibility.

Improved filing and storage
Because data and relevant information is filed electronically, they can be searched and indexed much more easily by multiple members of the staff. Unlike paper copies, digitally stored agreements can be searched using keywords. This added degree of accessibility can also provide improved security, as electronically filed items are far less vulnerable to lose than those in paper form.

Building a greener tomorrow
Electronic data storage and cloud-based solutions can minimize the amount of printing and paper use within the corporation, allowing a more environmentally responsible approach in the workplace. This can not only save money but can boost the company’s reputation for green-friendly operations in the eyes of consumers.

Cloud-based solutions are an ideal way to manage contracts and provide access to vital corporate data. By incorporating these advanced contract management tools into the company’s existing workflows, businesses can achieve greater productivity and improve their position in the competitive marketplace.

Sometimes when Chris writes he gets lost in his writing. One of his favorite topics to write about is business. If you’re looking for more information regarding contract manager, please visit http://www.contractlogix.com/

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Guest Post

Is An MBA In Marketing Worth It?

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John Pleasants

Different degrees come with different benefits. Some come with pay increase advantages, some come with work schedule benefits, and some come with increased job opportunity benefits. When it comes to evaluating the worth of a MBA degree in marketing, the best thing a person can do is sit down and learn about its many advantages. This type of degree curriculum is designed specifically for individuals who want to be business leaders. While completing studies, students in a MBA marketing program will learn about different business theories, the hierarchy of business management, supervision techniques, and much more. For the most part, students taking part in this type of degree program will spend their time completing projects.

Increased Job Opportunities

With a MBA in marketing, a person is likely to have more job opportunities than a person who does not have the same degree. In fact, many employers within the United States require for their marketing personnel to hold such a degree.

More Money

People who have just graduated high school are not the only people who pursue a MBA degree in marketing. In fact, many people who have worked for years and years are choosing to obtain such a degree, and for good reasons. This type of degree can help a person earn more money. Some companies choose to promote employees who earn a MBA in marketing, while others will often simply increase a employee’s pay. No matter how the increase in pay occurs, obtaining a MBA in marketing is definitely worth it when it comes to making more money.

Expanded Network

When students take part in a MBA program, they often interact and complete projects with a number of other students; this helps students increase their contact lists. In addition to partnering with students to complete projects, many times, students will partner with local firms and organizations. The more people and organizations that students can get acquainted with, the better off they will be at getting a job once they have graduated. Being able to work with organizations and firms also helps students decide what atmospheres they prefer to work in.

New Fields of Study

The field of marketing is one that is always expanding. By taking part in a MBA marketing curriculum, students are able to expand their marketing knowledge, and also become acquainted with new marketing topics. Many students often find that they prefer to work within a certain area of marketing such as business branding. A MBA degree in marketing can provide students with the specialized knowledge that they need to enter into the area of marketing that they prefer being employed in. Other popular, specialized areas of marketing include mobile technology, e-commerce, digital signage, and much more.

Time-Efficient

Obtaining a MBA degree in marketing can be accomplished in a relatively small amount of time. In fact, many MBA marketing degrees can be earned in as little as 15 months once four years of undergraduate studies have been completed.

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Leslie Cannon is a marketing director who contributed to the online guide to the Top MBA Programs for Marketing.

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Guest Post

The 6 Worst Things About Huge Colleges And Universities

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The 6 Worst Things About Huge Colleges And Universities 45

For many people, one of the most important choices they will make during their lifetime is choosing which college to earn a degree from. Even though small and large colleges each have their advantages, larger ones most definitely have their disadvantages too. Let’s take a close look below at why it is a good idea to steer clear of studying at a large college or university.

The 6 Worst Things About Huge Colleges And Universities 46

1) Classes are Too Large

When studying at a large college, students often find themselves in classes with hundreds of other students. This is much unlike a smaller college, where class sizes usually stay under 50 students. When in large classes, students do not get the opportunity to ask questions as they do in small classes. Also, professors of large classes rarely get to know their students because there are too many.

2) Teaching Done by TAs

Many large colleges have a variety of courses taught by TAs. TA’s are not ‘dumb’ in the knowledge they teach; however, they are often beginners and very inexperienced. Learning from TAs often means that students will not be provided an in-depth learning experience. For the amount of money paid to go to college, students should always seek to be taught by professors who have many years of experience under their belts; this can be found at most smaller colleges.

3) No Freedom in Degree Curriculums

Most larger colleges have strict degree curriculums that students must adhere to. In fact, students are almost never entitled to take courses that do not fall into a particular degree curriculum. At smaller colleges, students are provided flexibility in the courses that can take. Some even allow their students to design their own majors.

4) Little Communication with Professors

Because professors at large colleges teach hundreds of students, sometimes thousands, on a weekly basis, it becomes quite impossible to communicate with a professor on a regular basis. Some professors require that students only visit them during office hours, which sometimes is only one time a week. Waiting in line at the professor’s office can sometimes take hours. When going to school at a small college, students are better able to speak with their teachers on a consistent and frequent basis.

5) Little Coursework

Many large colleges limit the number of papers that students write and submit because professors simply do not have enough time to read through and grade hundreds of students’ papers every week. With little or no coursework, students’ final grades are almost completely derived from their grades on mid-term and final exams. On the other hand, at small colleges, students are able to sharpen their skills and improve their overall grades by turning in several papers during a semester.

6) No Personalized Attention

When attending a large college, even if a student is struggling with something, it is highly unlikely that he or she will be able to receive personalized attention from a professor. This can greatly cause a student to struggle with his or her grades. In fact, it can hurt so bad that it causes a student to be suspended or expelled. At a small college, students are able to receive one-on-one attention from instructors; thus, enabling them to obtain a deep understanding of the subjects they study.

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Todd Browning is a college professor who has written an excellent and informative guide to the top online schools and degree programs.

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