Source: https://www.pexels.com/photo/woman-laptop-office-friends-4960323/ 

People start blogs for different reasons, personal and professional. Improving writing skills, educating, writing reviews, and journey documentation are some of them. Every blogger understands the importance of blogging and the SEO benefits it offers. However, not everyone knows how to optimize their blog posts and make them friendlier for search engines. 

Most bloggers do not take advantage of the vast potential of their blogs and don’t know how they can attain better SEO rankings. Worry no more. This article offers bloggers tips and tricks to optimize your SEO blog posts like a pro.

Top 8 Functional Tips and Tricks for Your Blog

Source: https://www.pexels.com/photo/person-in-white-long-sleeve-shirt-using-macbook-pro-5077047/

SEO tricks and tips –

1. Do your Research

Many beginners will rely on blind guesses to write about topics. However, you can do keyword research to discover what users seek. Start by researching the most effective keywords you will use and decide the primary target. Then, you can use keywords from Search Engine Results Pages (SERPs) to plan your content strategy. That way, you can write about issues and topics people are genuinely interested in. It is also an excellent way to find new ideas for your blog.

2. Using Keywords

Once you have identified usable keywords, it is best to opt for those with low competition and those that generate a high search volume. You need to incorporate relevant keywords in the content. Do not stuff them in the blog post, as this makes it difficult to read. Google can also penalize you for the same. It is best to use long-tail keywords where they impact both users and search engine crawlers. For example, have them in the title, introduction, heading, anchor text, title tags, meta descriptions, and conclusion.

3. Image and Video Optimization

Search engines will often rank content that is highly engaging. Videos and images are more engaging than plain text. You may want to ensure that your posts contain a substantial amount of pictures in between paragraphs. Be mindful and careful about copyrights to avoid legal trouble. Every time you include an image or photo in your blog, fill the alternate text field using a rich description that features the keyword. Remember that very large images can slow load times, getting you higher bounce rates. Therefore, it is better to compress them and get a good blog UX. 

Videos engage more than images. Due to that, you can convert your posts into videos using vlogs or slideshows. Do not upload videos directly on your post but rather use YouTube.

4. Reference Content with other Links

Quality links are valuable for higher rankings. Whereby you mention a different source or blogger in your post, reference the same using a link. It is good blog etiquette, but it is also a chance to get a link back. Back up claims, facts, and statistics using external and internal links. Make sure to consider author credibility, page relevance, source updates, and data originality. 

5. Readable Content

Readability is an essential aspect for search engines. Easier to read blog posts often get higher rankings than those that are not user-friendly. A user can choose to stay on a page or leave it based on how it appears. Therefore, do everything possible to ensure that users can easily scan through and read your work as fast as possible. For example, use shorter sentences, relevant punctuation, proper grammar, shorter paragraphs, and make bullet or numbered lists. Creating a readable blog post means making it easy for the reader’s eyes. 

Organize your content by having categories and tags. Categories divide content into the important topics of discussion on your blog, while tags are the topics of discussion in an individual blog post.

6. Maintain Originality and Update Old Pages

To improve your SEO rankings, you need to ensure that your content is as original as possible. Duplicating content confuses search engines. They cannot tell which content was original for inclusion in their indices. They don’t know which version they need to rank with duplicated content and whether to link metrics to one page or split them. 

Additionally, you need to update any old posts as they are less likely to perform even when the content is excellent. You may add more external links or write new titles and descriptions to give old posts updates and upgrades. Provided you publish content on one URL, you don’t have to worry about duplicated content. 

7. Aim at being Google’s Featured Snippet in Search Results

Google aims at answering any user queries as fast as possible. That’s why they have an answer box or the featured result (the highlighted search result that appears on top of a page after a search). They generate a custom snippet from content by highlighting the section that their algorithms suppose answers user questions. Answer boxes play a significant role in the click-through rate (CTR), making them critical for SEO strategy. Therefore, it is recommended that you improve your content and ensure that you offer content that users seek.

8. Optimizing Older Posts 

It is an excellent way to create a contextual relationship between old and new posts. It ensures that you have good on-page SEO, and it gives new links to old articles. For maximum benefits, edit older posts as you link them to new ones. 

You can automate social media strategies to optimize older posts. For example, after publishing a blog post, you can use social media for more connections. Promoting content on Facebook, Twitter, LinkedIn, Google+, or other social sites gives you more exposure. 

Final Thoughts

We believe that we have offered you practical SEO tips and tricks vital for the success of your blog. They will help you attain higher SERP rankings, enhance traffic, and promote higher conversion rates. Obtaining all these blog benefits is a journey, and you should work on it over time. Employ the tools to discover what is not working for SEO boosting and to give users high-quality content. You will not go wrong. 

Author’s Bio: Lori Wade is a writer who is interested in a wide range of spheres from eCommerce to web development and new technologies. If you are interested in the above topics, you can find her on LinkedIn. Read and take over Lori’s useful insights!

WordPress is an incredibly versatile and powerful platform. But, like with any tool, it’s simple to make errors while using it because of the variety of possibilities available. Although some faults might harm your website, others can be catastrophic. That’s why it’s so important to be aware of them to be safe.

When it comes to custom WordPress development best practices, no matter how long you’ve been using the platform, you’re sure to make some blunders. WordPress development mistakes and incorrect configurations may both cause these typical WordPress development mistakes. Others are the result of a lack of memory.

8 Common WordPress Mistakes to Avoid in 2022

There is a good chance that you have made one or more of the blunders outlined below. It’s in your best interest to keep an eye out for and learn how to prevent these problems. To speed up growth and avoid repeating the same mistakes, it is highly recommended that you use this method.

Let’s look at some of the most typical WordPress development mistakes.

1.   Making the Incorrect Choice of Technology

What’s the difference between free WordPress.com and WordPress.org? One of the most typical errors made by WordPress newbies is to mix up the terms shortcode and theme. You need to know the difference between them and which one is best for your new WordPress site while you’re just getting started.

It’s difficult for you to choose between the two options since they each have advantages and disadvantages. Automatic-run WordPress.com is best for bloggers, photographers, and artists of all kinds.

In contrast, WordPress.org is designed for users who like to have complete control over their websites and do not want to use a third-party service. Whichever route you choose, use caution.

2.   Using a Username or Password that is too Easy to Guess

WordPress is a popular content management system, making it an attractive target for hackers. To make it difficult for hackers to access your WordPress admin panel by repeatedly trying to guess your password, you should avoid using weak passwords like “password” or “1234”.

Include digits and symbols in your password, and think about using a password manager like LastPass or 1Password.

3.   Improper or Faulty Use of a Theme

Choosing a suitable WordPress blog theme is critical to the long-term success of your custom WordPress development. If you’ve ever wondered why your website ranks so poorly in search engines, you’re not alone. It is essential to consider three things while choosing a theme: simplicity of use, fair pricing, and reputable provider.

Using WordPress Themes Directory is the best way to find a free WordPress theme. For those who want to buy a commercial theme, we suggest checking out: ThemeForest.

4.   The Use of Too Many Plugins

One of the reasons WordPress is so strong is because it is so easy to add new features by just downloading a plugin or a few. A unique feature doesn’t need you to employ a developer and shell out thousands of dollars. However, this may lead to significant issues.

Firstly, there is a wide variety in these plugins’ development quality. There are numerous badly designed plugins, just as there are many poorly created themes that slow down your website and cause HTML issues.

There are a lot of additional scripts, CSS files, and pictures that are often loaded by these plug-ins that slow down the page load time and cause a bad user experience. Because it’s so simple, many individuals make the error of installing too many plugins.

There is still a lot of processing power needed to run the functionality of your websites and load any external files that they incorporate, even if they are well-coded.

5.   Not Making Daily Backups of Your Data

Having regular backups of your WordPress site is essential for custom WordPress development best practices. Your website can go down due to a variety of typical issues. It might potentially result in the loss of data or content.

Many hosting companies take care of this for you automatically. Some of the best WordPress backup plugins can also accomplish this for you. It’s always better to be safe than sorry when dealing with a tragedy.

6.   Ignoring the Importance of Optimizing Your Images

When we publish an article, we all make the same mistake: neglecting to optimize our photographs. Beginners, in particular, don’t give a hoot about it. Make image optimization your priority if you speed up your WordPress site.

In terms of speed, using high-resolution photographs may have a considerable influence, while optimizing images can significantly impact your site’s overall performance. Optimize your pictures before putting them on WordPress, and you’ll save time and bandwidth.

7.   Being Unable to Submit a Form of Contact

Among the most typical mistakes new bloggers make is failing to provide a contact form. Instead, they set up a contact page and just include their email address. After a few months, you’ll discover that your inbox is overflowing with an excessive quantity of SPAM because of this method.

Adding a basic contact form to your website is the most excellent answer to this issue and a method for your audience to engage with you directly. Installing a plug-in such as Gravity Forms or Contact Form 7 may be used for this.

To construct any form utilizing a simple drag-and-drop interface, it is recommended to use the Gravity Forms plugin.

8.   Not Removing WordPress Demo Content.

Some WordPress installations provide a default theme and demo content by default. There is almost always a content demo for a page, post, comment, or even a tag/category.

People often make this error while they’re using WordPress. In creating a website, they often neglect to delete or alter the demo information. This means that over time, your website’s sample material will be indexed and shown on your site for no apparent reason.

Just make sure you haven’t accidentally left any of the demo material in there before hitting publish.

Conclusion

The effective creation of a WordPress website requires time and effort. From the beginning to the end of the procedure, there is a lot of information to keep track of. Remembering that some of the aforementioned typical WordPress blunders may be easily avoided will aid in the custom WordPress development process.

Author Bio

Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best custom mobile app development companies in India and the USA. He is an idealistic leader with a lively management style and thrives on raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies. Follow him on Twitter | Facebook | LinkedIn

According to International Trade Administration, worldwide eCommerce growth increased by 19% in 2020.

Most business institutions open digital stores to reach maximum numbers of customers. So in the last year, the growth of the eCommerce business has become a skyscraper.

The future of eCommerce is flourishing because the advancement of technology will generate AI Shopping. Large numbers of mobile phone users will also increase the length of the eCommerce sectors.

So if you are an eCommerce business entrepreneur, you need to know multiple techniques to take place in this competitive marketplace.

Let’s get some idea about eCommerce websites.

An Idea About eCommerce Website

An eCommerce website is a website that primarily focuses on selling products online.

eCommerce works on a simple model, a company sells products online, and customers purchase the products by making payments online. Store owners can promote their products online with email marketing and digital advertising on multiple channels.

eCommerce websites can be classified based on the method of payment they accept.

The customer can either visit the website to make the payment or submit the order over the phone, and the company will deliver the products to the customer’s door.

If the customers don’t feel satisfied with your products, they can return that and may ask for a refund.

 

How to Start an eCommerce Business

This section will discuss how to start an eCommerce business as a beginner.

1. Go through Research

If you want to start an eCommerce business, you must research the competitors in the current marketplace. Gather knowledge about the customer’s demands about multiple products.

Suppose you want to open a digital book store, then you need a good idea about which book genres and writers are popular in the current market.

If you sell autobiography books in your store, but your audience likes fictional books, it will negatively impact your business. So you must go through better research before starting an eCommerce business.

2. Choose the Business Name and Product Types

After completing the research, now select a name and types of products for the target consumers. You have to choose a business name that is relevant to your products.

Let’s assume you want to open an online food court, but you set the store’s name as “Bestseller.” This name will not be familiar with your products.

Also, choosing the correct product type according to the marketplace demands is very important. You have to choose products depending on geographical location, customer demands, economy, market trends, etc.

3. Approval from the Authority

Before starting an eCommerce business, you need legal permission from your country’s government. You have to apply for registration in the government office, and they will provide you with a license to continue your business.

4. Finalize your Business Plan

As a starter, you need a proper arrangement of the products you want to sell. You don’t have to store all the products before starting the business, but you can contact the dealers and agree on how many products you need.

Financial management is also essential before starting an eCommerce business. Calculate your future expenses, such as shipping cost, product cost, etc.

5. Create an eCommerce Store

This is the most significant part of establishing an eCommerce business. If you started a physical store, you had to find a location to build your store.

But you are opening a digital business and need a website to run your business.

So get a domain name and URL for your website.

You need to use an eCommerce platform to customize this website according to your eCommerce business. Multiple platforms are available, such as WooCommerce, Shopify, Magneto, Squarespace, etc.

WooCommerce is the most flexible platform because it’s an open-source and free plugin with full eCommerce compatibility.

You can promote your eCommerce products by creating a product feed. CTX Feed plugin will help you to generate product feed.

With the help of this plugin, you can maintain your WooCommerce product feed for multiple channels, such as Google Shopping, Bing Ads, etc.

6. Promote your eCommerce Website

You have successfully generated an eCommerce website, but this is not the end.

Now you have to promote this website to reach maximum numbers of customers. Focus on SEO optimization to improve the search results ranking of the website.

You have to create a better networking circle with the other successful eCommerce owners in the marketplace. Also, you need to share your website on multiple social media platforms such as Instagram, Facebook, Youtube, etc.

Customers don’t readily come to your website, and you need to follow multiple marketing strategies to reach them properly.

Some Strategy for the Growth of eCommerce Business

After successfully starting an eCommerce business, you need to focus on essential factors to improve the eCommerce growth.

1. Focus on Social Media Promotion

Social Media plays a significant role in the marketing of an eCommerce business. In everyday life, many people use social media, and it can create a massive impact on the growth of your eCommerce business.

You can make promotional posts about your eCommerce store products on multiple social media platforms such as Facebook, Instagram, Twitter, etc.

Research multiple social media posts, comments, and reactions about your business and products. This helps you get a decent idea about the demand of your customers for the products.

During writing a post, you have to focus on the post structure that identifies the value of the products. If you use well-researched keywords on social media posts, it will grab more customers to your site.

Another important social media promotion strategy is to spend money on paid promotion. Product ads on platforms like Instagram and Facebook are very beneficial, and promotional video ads are now the top priority in the digital marketing world.

YouTube is one of the most visited websites on the internet, and it is the best platform for promotional video ads. So you can create video ads about your products and use them on YouTube. Analysis of user purchasing behavior and their thought process is also essential for the growth of your eCommerce site.

2. Generate Mobile Friendly Website

According to Statista, In 2021, smartphone users were almost 6.2 million people. So you must optimize a mobile user-friendly eCommerce website to get the highest numbers of customers.

The Google search engine keeps the better mobile experience websites in the highest rankings.

If you optimize your websites for mobile users, it will increase the sales speed of the products.

Today most of us are very busy with multiple works, so if we want to buy something from the internet, that needs to be in short duration and more flexible.

Users can order their desired product from anywhere with just a click on the mobile screen. Mobile marketing is essential for the growth of the eCommerce business.

Nowadays, most business sites have a smartphone app for the customers so that the owners can send push notifications about new updates, offers, new products, etc. Also, they can send promotional SMS to the customer’s phone numbers.

To compete in the eCommerce marketplace, you need to update your business frequently, such as launching new apps, because today, youths are a significant part of the market.

With the help of mobile-friendly sites, you can reach more customers, which will increase the revenue of your eCommerce business.

3. Focus on Search Engine Optimization

SEO ranking plays the most significant role in the growth of an eCommerce website.

When customers search for any products on the internet, they click on the first few results.

Suppose you have a better developed and highly optimized eCommerce website, but most prominent search engines such as Google, Bing, and Yahoo don’t have any data on your site. This will not be beneficial for your business.

So you need a proper SEO e-commerce strategy to improve your website ranking on the search results.

You should follow these factors.

• Better SEO Ranking: To improve your SEO ranking, you need to research your competitor’s websites appropriately.
• Relevant Keywords: Choosing perfect Keywords is also significant for the search ranking, and use those keywords which are relevant and famous in the marketplace.
• Brand Awareness: It also impacts brand awareness. If your product’s links are constantly displayed at the top of the results, that will create a better impression about your website to customers.

SEO also impacts the marketing funnel where it creates awareness to the customers, and then they get interested in that product and finally buy it.

Search Engine Optimization will help to increase the conversion rates of the websites.

If you focus on SEO, it will significantly impact your product’s sales, which will help you to generate more money from the website.

4. Value of Customers Review

As an eCommerce retailer, one of the best ways to ensure you’re making money on your products is to get them in front of as many potential customers as possible.

Product reviews are a great way to generate quality traffic to your website, create your brand’s values as an authority in your industry, and build a better connection with potential customers.

They’re also a great way to build your email list and engagement, the key to long-term revenue.

The review will provide explicit knowledge about the customer’s thoughts on your products. Better customer review creates a trustworthy relationship between customers and owners.

Nowadays, most consumers research product reviews before deciding to purchase products.

They focus on the positive user experience of that product or service, then finally purchase. The recommendation of others influences most people when they select products. So positive review is a significant factor in increasing sales.

Product review also impacts the SEO ranking of your eCommerce website.

Also, shop owners can get a good idea about the product acceptance by the customers and improve the product quality to ensure customers’ satisfaction.

Positive reviews help market your eCommerce business because it creates a loyal and trustworthy customer base, which indirectly makes a better promotion.

After learning from the negative review, you can improve your product and service quality.

So overall, product review helps you make more money from your eCommerce website.

5. Using Email Marketing Method

The most popular way to market your products is through email marketing.

Many email marketing services are available in the market that helps you send emails daily to customers.

It is a cost-effective way to market your products. When you market your products using email marketing, you can build a relationship with your customers.

They feel comfortable contacting you whenever they have a question or want to share their experience with your product.

Through email marketing, you can also build a community around your brand. They will be more likely to purchase from you when they see others using your product.

The most significant way to keep your email marketing subscribers is to provide valuable content continuously. This generates a positive brand perception and builds a long-term relationship with your customers.

You can send them emails with product updates, special discounts, and other marketing campaigns. Then they feel extraordinary to receive your emails because they know that you care about them.

6. Better Product Image

Product images are an essential element in eCommerce websites. It helps enhance the aesthetic appeal of the products and capture the customers’ attention. You can use images of your products on your website to show the quality and size of the product.

You can also include your product images from different angles to demonstrate the quality.

The customers’ opinion about product image is critical. When customers browse through your product page, they will have an idea about the quality of your products. But they won’t buy anything without physically seeing the product.

If you provide good quality product images with multiple viewpoints, customers will be satisfied.

The customers will immediately get an idea about the quality of the product by looking at the image. So it is always essential to have good product images, and people will purchase products that they can see themselves using.

So optimizing better product images will impact your eCommerce business revenue.

Conclusion

Today, eCommerce is one of the most profitable business platforms. So you can earn a good amount of money from eCommerce.

This article has discussed how to start an eCommerce business as a beginner and some significant factors to help you make money from e-commerce.

We hope you will get a better idea about eCommerce before starting the business.

Author Bio

Fahim Muntasir

Fahim Muntasir works as a content writer at WebAppick – a giant WordPress plugin development company. His specialized sectors are WordPress, WooCommerce, Google Merchant Center,eCommerce, and other topics.