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How to setup WooCommerce User Roles



How to setup WooCommerce User Roles 1

WordPress defines user roles as the overall scope of user capabilities. In comparison, user permissions define the individual capabilities attributable to each role. WordPress uses the concept of roles to allow the site owner to control what its users can and cannot do on the site. 

Roles in WooCommerce are intended to control what your store admins and shoppers can access on your WordPress site. You can classify your customers using user roles in more advanced ways. It even allows certain users to view or buy specific products or offer special deals.

WordPress User Roles – What Are They?

Roles are groups of capabilities assigned to users. Users can be assigned roles in WordPress according to what jobs they need to perform, either site-related or administrative tasks.

In WordPress, you may want to define users differently depending on the level of access they should have. For example, users can create and manage profiles on your site and read your pages and posts.

Several user roles in WordPress help you manage access to your site by different users. WordPress, by default, offers the following functions:

  1. Super Administrator: A role capable of handling a WordPress user’s responsibilities, including network administrative features.
  2. Administrator: This user role grants the user full administration capabilities, administrative privilege
  3. Contributor: A role able to add content to a post but will not be allowed to publish it.
  4. Subscriber: This role can only access the site’s front end and manage their profiles.
  5. Editor: All content on your site can be published/edited by this role, even by other users
  6. Author: A role able to manage their posts and publish them.

WooCommerce User Roles

WooCommerce automatically adds two additional roles when it’s installed on your WordPress site – Shop Manager and Customer. It also gives the WordPress Administrators role other capabilities to manage WooCommerce settings and view WooCommerce reports.

What are the capabilities of WordPress and WooCommerce user roles?

User roles are assigned to certain WordPress users and consist of allowable actions. Capability is the ability of a user to perform one particular activity. The following is a quick overview of the capabilities of user roles on WordPress and WooCommerce.

Super Admin Role

There is only one super admin role in WordPress multi-site networks that oversee all sites within a network. He has all the capabilities for managing a multi-site WordPress network.

Administrator Role

The administrator controls the WordPress site. He/she controls the site’s content, theme, plugins, updates, and backend code. Admin is also allowed to modify the details of other users, including passwords. By default, WordPress assigns the administrator role to the user who creates the website. An Administrator is usually assigned to each website, perhaps more in larger businesses.

Contributor Role

A contributor is a user who can post and edit the content on your website. Contributors cannot publish posts; an administrator or editor can publish their content for them. Furthermore, they cannot upload images or other files to their pieces or change any site settings. Contributors are best for content creators who need more advanced monitoring than authors. However, users with Contributor roles can’t upload files.

Subscriber Role

Subscribers are the least powerful of the default roles. This role has only read access to your site. They can create and edit their password-protected accounts but can’t create posts or edit existing content.

Editor Role

Those with the Editor role on your site can edit or delete any posts submitted by other site users. Editors can also manage comment sections, tags, and categories. However, editors are only responsible for your site’s content; they cannot make any changes to your site beyond that.

Author Role

It is entirely up to Authors to control their content, including the ability to create, publish, edit, and delete their posts. This role will not have access to other people’s posts. Aside from adding files to their content, authors can also edit comments left on their posts. 

Customer Role

Users who register using the checkout or sign-up options on your site are defined as customers. Essentially, this role is equivalent to Subscriber, but it lets shoppers view past/current orders.

Shop Manager Role

Users can use this role to access important backend WooCommerce processes without being full Administrators. However, they will not be able to install or manage plugins or access other essential Administrator functions.

How to Assign and Change User Role

Maybe you are wondering how you can assign a role to a user. Administrators are the ones who can change user roles. A new WordPress site is automatically assigned this responsibility. It is up to him to decide on the role to assign to new users.

All registered users on your site are assigned the Subscriber role or the Customer role by default. On the other hand, you may need to give them additional permissions if you register store administrators or content creators on your site.

To enable the customization of user roles, there are several plugins on WordPress and WooCommerce that will customize. For example, use the WooCommerce user roles plugin to enhance user role management.

Start by installing and activating the WooCommerce user roles plugin from Now, here’s an overview of how it works.

Create Rules based on the conditions

With this plugin, you can automatically assign the user roles to new users and switch roles of existing users based on the conditions; when an individual purchases a specific product or orders a particular amount of products, they receive a role. This simplifies store administration.

You can create rules by simply Entering a new rule name and clicking on the Add New Rule button within Rules Settings.

How to setup WooCommerce User Roles 2
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Assign Roles to New Users 

You can easily assign roles to the new users with product and cart-related conditions. For example, you can classify them among customers, contributors, or a relevant user group. This will encourage new users to stay connected to the store. You can select the option of Gain the Role and then choose the role the user is gaining.

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Automatically switch Roles to existing users. 

The plugin allows you to automate the task of switching users’ roles to reduce admin work. Based on the criteria, you can define the roles to change. For example, you can simply select the option of Switch the Role. Then From this Role field, set the role user is switching from and To this Role field, put the role user is switching.

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Set criteria for assigning and switching roles

You need to set criteria for automating user role switching and gaining. Typically, roles are assigned based on four conditions: the type of product, the category, the order amount, or the total amount spent.

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Set Duration for Rules and Roles

 Assign user roles or switch them by entering a starting and ending date to schedule rule implementations. After a specified number of days, role will also be reverted back once the set time expires.

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Exclude user roles from rules

Roles can be assigned to or switched between specific users. Selected roles will be exempt from the rules.

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User role-switch history

Users and admins can view role changes anytime with the WooCommerce role’s permission.

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Email Alerts:

A notification email is sent to both the user and the admin whenever a user role changes.

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Author Bio

Maryam Hayat is a professional digital marketer who is currently working for FMEAddons. Her passion is to help others use WordPress and WooCommerce in innovative ways. In addition, she likes to research and write about social media platforms, search engine optimization, and digital marketing trends.

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Guest Post

Top 8 popular WordPress plugins of all the time




Top 8 popular WordPress plugins of all the time 10

The WordPress plugin repository has 54,000+ plugins. That’s like a lot. These plugins are used to complement the core WP installation. In other words, it improves a user’s experience on WordPress. They handle certain features and functionalities that WP cannot do by itself.

Choosing the correct plugin is vital for your website’s security, user-friendliness, and speed. Else you can take WordPress support from a good team.

 We have listed down the top 8 popular WordPress plugins. Let’s discuss first what WP Plugin is.

Top 8 popular WordPress plugins of all the time 11

WordPress Plugin

WP plugin is defined as a software tool that is scripted in the PHP language. It includes additional features on your WP website. The plugin provides a simple process to add features to your website without writing a single code.

The API of the plugin provides an effective hooks’ and filters set. This robust set enables developers to modify or add new functions with WordPress. 

8 Popular WordPress plugins

Yoast SEO

Search Engine Optimization is necessary to boost traffic to your website. Without any doubt, Yoast SEO is the best WordPress SEO plugin. It supports you to add Meta tags, connect your website with Google Search Console, etc. 

The plugins provide you with a complete solution to improve on-page SEO. The features of Yoast SEO are as follows:

  • Readability check
  • Internal linking suggestion
  • Access to create custom Description/Mets Header
  • XML News Sitemaps
  • Quickly build 301 directs with the Redirect feature
  • Optimize for synonyms, keywords
  • Update as per Google’s algorithm

The plugin makes sure that your site meets the top-most SEO principle. It provides the tools to optimize your content for overall readability and SEO.


Every day it is not easy to filter out spam that is either irrelevant stories or promotional links. Automattic developed a tool called Akismet.

It is known as the godfather of comment spam reduction plugins. The plugin works great to track back spam and filter out most comments. It reviews all your contact form submissions against their global spam database. This WordPress Premium plugin provides advanced security solutions along with spam protection.

To use the plugin, you will need an API key that is free for non-commercial use. It is beneficial if you receive at least ten comments daily.


The Automattic company built another top-most WordPress plugin called Jetpack. It is a versatile tool with numerous features. The plugin supports you with design, marketing, and security. Among its multiple features, you can perform the following-

  • Spam filtration
  • Malware scanning
  • Find site analytics
  • Login security
  • CDN
  • Automatic social media posting
  • Slow image loading
  • Multiple WordPress themes and more.


How can we miss WooCommerce among the list of popular WordPress plugins? An e-commerce plugin enables you to sell anything on the web simply. 

The plugin has an abundance of themes, easy customization options, and much more. Therefore, it stands unique among the list of WordPress plugins. 

Wondering why WooCommerce is best for you? The plugin provides features such as adding product variation, extensive payment methods, etc. The developer community creates extensions to make online selling as smooth as possible.


WPForms is a fantastic plugin that allows people to create popular forms with simple and easy steps. The form is created by using a simple interface of drag-and-drop. This plugin enables you to create contact, subscription, payment, survey, and other forms. It doesn’t require you to put in a great effort, as you can create forms with just a few clicks. 

Note that this plugin can integrate with all the primary payment and marketing platforms. 

WP Rocket

Every business requires quick page load times and to accomplish this caching solution is the most effective way. The WordPress repository has a Premium caching plugin called WP Rocket. It helps to escalate the loading time of a site. The plugin works with the cached copies and reduces the servers’ workload. It also aids in lowering the HTML, JavaScript, and CSS file weight through minimization. The features of the plugin include-

  • Compatible with cloud flare
  • Improve user-end browser caching
  • Quick Load images while scrolling down
  • Support WordPress Multi website
  • Incorporate caching solution along with a CDN
  • Load images on request
  • Facilitate slow loading to boost page load time. 


Page builder aids you in creating more complex designs as you don’t need to use coding. The most popular page builder plugin as per is Elementor. The plugin has quickly shot up the rank with over 1.2 million active installs. It offers a free package to build complex designs with a drag-and-drop interface. 

You must think of installing this plugin on your website. This will support you to have full control over your design.

Migrate Guru

Migrate Guru is a specifically designed, fully automated plugin for WP migration. It offers you the fastest, easiest, and most reliable method to migrate your WordPress website. The plugin runs on an external server named BlogVault’s server. You can quickly transfer large sites without any issues. 

There is a choice to save the migration setting and remove the unnecessary files during the migration process. This allows you to repeat the migration with a single click in the future. 

The plugin has the following feature:

  • No overload on the website
  • No requirement for storage space
  • Easy to use
  • Build for large websites
  • One-click migration
  • Fully automatic, replace & built-in-search


Large images slow down the loading of websites. Therefore, it is crucial to optimize every file image to improve speed. Optimizing every image manually can be a tedious task. 

For this, you can apply the Smush plugin. It is a simple way to compress and optimize your WP website images. The plugin compresses images all over your website automatically. You will need to upload images to your WP website media folder. 

The plugin provides no interruption in your workflow and improves website performance.


A WordPress plugin helps you to quickly and smoothly run your website. It improves user experience and supports websites to reach a wider audience. 

No need to get confused about which plugin is best for your website. We have mentioned 8 of the pre-eminent WP plugins of all time. These plugins are accessible in free as well as paid forms.

Author’s Bio

Jinny Sarah Jacob is a Sr. Technical content writer at 24×7 WP Support, a leading WordPress development company that supports WordPress themes, plugins, and errors. She is a passionate technology geek and loves to write blogs on marketing, technology, B2B, big data/analytics, business strategizing, etc.

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Guest Post

Increase Traffic with Comments




Increase Traffic with Comments 12

We all want to read comments, especially if these comments praise us or show that many people value our posts on our blog. Therefore, those valuable comments you can have on your blog can generate a lot of qualified visitors in your blog traffic.

Your website, more significantly, your blog posts can generate traffic. if you can improve the search traffic, you have the help of the things below.

Learn ways – How to Increase Blog Traffic with Comments

  • Ask or Request Open-Ended Questions

Open-ended questions tend to prompt a lot of engagement that includes comments. However, it only means that when you allow the recipients to express themselves, they will provide you with complete and meaningful answers.

One of the main reasons there are a lot of blog posts that are not generating loads of traffic with comments is because the questions they have are close-ended. These close-ended questions can only be answered by a yes or a no or with a direct answer that does not leave anything else that will run for longer and more comments.

  • Write A Post On the Top List

If you wish to improve your search traffic and generate powerful comments about the user experience on your blog posts, you should consider writing a post that falls on the top list. Unfortunately, many people struggle to gain online transactions from when they first opened their blog until they have discovered the importance of having a content marketing strategy.

To gain comments, you should add keywords wherein people are searching for the headline that you have. It would be best if you did not try to sound like an English professor to have one. The things that you need to do are to make your headline appear relevant for it to attract attention, comments as well as a load of traffic.

  • Do Some Influencer and Expert Name Dropping

Name-dropping is a term that refers to the practice of attributing names of famous experts as well as bloggers to your content. Using this strategy, your blog posts can generate a lot of comments that would, later on, create loads of traffic for your website.

Generating comments for each blog post is one of the best ways to get a lot of traffic to your website. This way, you can make your content more valuable because some people seem to appreciate the things you have written. Therefore, if you wish to gain loads of traffic for your website, you should first work on generating comments with the help of the tips stated above that are very easy to do for your content. This, in turn, will increase Blog Traffic.

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Guest Post

Bring your blog to life with videos




Bring your blog to life with videos 13

Videos add life to blogs. It could make explaining things easier and deliver the message better. Moreover, more and more bloggers are turning into video blogging for various reasons. Although there are available videos on the internet, it would be best to create them yourself. There are multiple ways and methods of making videos. Therefore, you should complete the one that could truly bring life to your Weblog.

How can Video Blogs bring life to your Weblog?

We all know that videos have been used for marketing content. One of the reasons for this one is that people love watching them. Moreover, it helps people have an easier time absorbing its content. Individuals also prefer watching rather than reading long texts and articles. In addition, videos can also be rich in content.

Video blogs can also cover a lot of topics. That is why Video Blogging has been very helpful, especially in businesses. Video blogs are a great way of presenting your brand and yourself. In creating a video, the persons involved should not be shy in front of the camera. Instead, they should have positive energy. There are other kinds of videos you could also upload to your Weblog. For example, if you do not want to use natural persons, you could create animations. Thus, you could use your creativity in creating them. That way, your videos would become more attractive to your target audience.

Video blogging gives you more control over the content you want with the audience. Moreover, texts are more vulnerable to misunderstandings as compared to videos. Video blogs also provide an excellent means of sharing information, precious ones. More people are attracted to watching videos because they can deliver a more detailed and straightforward message. You could also create video tutorials about things people are interested in learning. One of the trends in video blogging is the sharing of the everyday lives of bloggers. They share things that they want to share with others.

One of the most significant advantages of using video blogs is that it has a higher chance of getting viral. AS YouTube, the most popular Video Blogging site, has billions of visitors and users, there are higher chances that more people would get to watch the videos you have uploaded. Moreover, it could be shared on various social media sites and reach a more comprehensive audience range.

Suppose ever you truly wanted your Weblog to have life. In that case, you could create videos that are hilarious, interesting, funny, information, or even shocking, depending on the audience that you are targeting. Before that, you should also do your research and create your script. The first thing you need to consider is the things that your audience would like. It is also essential to keep it as exciting and refreshing as possible. By doing so, there would be no doubt that people would your Weblog would start garnering attention again.

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