Articles
CONTENT MARKETING CHECKLIST – THE ESSENTIALS
Checklist for content marketing essentials
When creating content that is going to be valuable in attracting a defined audience it is important to remember four key areas, all of which WPcult can assist you with. Your content should try and combine all of the following:
- Educate
Educational content conveys knowledge to the user. Insightful videos that answer a question can leave a lasting impression. This includes videos such as ‘how to’ tutorials across a spectrum of areas: how to tie a tie, how to start a business, how to draw, or even how to be a ninja. Educational content satisfies the consumer’s thirst for knowledge or answers a defined question. This will be content worth viewing and sharing with selective audiences.
WPcult can research what people are searching for around your brand and what consumers want to find out. This in turn will drive traffic to your content.
- Inform
Whereas educational content answers people’s questions, informational content can keep people up-to-date with news and events, as opposed to responding to questions they may have. Social media is now the go-to platform for the collection and distribution of this content, as opposed to old media channels. The challenge with this form of content is its time-limited nature with content becoming irrelevant when lacking context.
- Entertain
Telling stories is as old as the human condition itself. Evoking emotion through entertainment is a great trap for viewers. Video is the ideal tool for evoking empathy or extreme emotion, whether this is through humor or sadness. As one statistic claims that video is worth 1.8 million words, this is the optimum medium to showcase the marketing power of entertainment. Humour also works with text-based advertising and memes, but the humor in video-form is likely to achieve more views and shares than anything else.
- Inspire
One often overlooked goal in content strategy is to provide inspiration to viewers and consumers. Inspiring content can be anything that encourages people to try something new, challenge themselves, or push their limits. Showing the achievements of others, those who have overcome adversity or other challenges will often inspire people to do something featured in the video or to buy a product to help them do that. This can be particularly beneficial in charity campaigns.
Top 28 social marketing resources
Not on this list but we will go over at a later date are
Findable, Readable, Understandable, Actionable, Brandable, and last but not least Shareable. Also Essential are Awareness, Interest, Consideration, Decision, and how you get there Research, Planning, and Ideas, Execution/Creation, Optimization, Distribution and Analysis of the data, Retweak until you have the best results.
This is a simple one.
/**
* Your Blog title
*
*/
function my_blog_title() {
$blogname = get_bloginfo('name');
return '<span class="blog-title">' . $blogname . '</span>';
}
add_shortcode('blog-title', 'my_blog_title');
Just add this to your functions.php file and then add [blog-title] in any post or page and it will return your Blog Title. :)
How might you display a Google ad after the first post or anything you like? It is very simple. You just need to add the variable $loopcounter in the Loop. If the $loopcounter is less than or equal to 1, then include your option. Check out the code:
<?php if (have_posts()) : while (have_posts()) : the_post(); $loopcounter++; ?>
// your loop
<?php if ($loopcounter <= 1) { include (STYLESHEETPATH . '/you-file.php'); } ?>
<?php endwhile; ?>
<?php else : ?>
<?php endif; ?>
Pretty simple huh. Well in the $loopcounter line, you may change the include to point to any file or maybe a custom widget like so:
<?php if ($loopcounter <= 1) { dynamic_sidebar( 'Plus Post' ); } ?>
Or use your code directly in between the { & }.
Here is a simple way to call query_posts with an array of options. For all options you my use visit: WordPress Codex.
<?php $my_query = array('showposts' => 4, 'post__not_in' => $do_not_duplicate); ?>
<?php query_posts($my_query); ?>
Dixie D’Amelio: More than Charli’s Sister – The Star on Her Own Stage
Introduction: Walk Through the Article While Charli D’Amelio might be the name everyone instantly recognizes, Dixie D’Amelio is forging her path, proving she’s not just “Charli’s older sister.” Join us as we journey through the life, achievements, and secrets of Dixie, the songbird and social media sensation who’s just getting started. Dixie D’Amelio: Bio & […]
Emmanuel Hudson Net Worth.
Emmanuel Hudson Net Worth Introduction Emmanuel Hudson is a comedian, an actor, an entertainer, and a YouTube star who is only 29 years old. He first started his career in Atlanta, Georgia. He appeared on national TVseveral times, but the root cause of his success was the video he posted in 2012 on YouTube called […]
Nancy Pelosi net worth.
What is Nancy Pelosi’s net worth? Nancy Pelosi is an American politician who has a net worth close to 120 million dollars. In one of her recent disclosure of wealth, Nancy and Paul Pelosi, who is her husband, estimated that their total personal wealth falls somewhere in the range of $43 million to $202 million. […]
Faze banks Net Worth: How Rich is Faze Banks Actually?
Ricky Banks, who is better known as Faze Banks, is an American Youtuber and the co-owner of the most subscribed gaming group of Call of Duty called Faze Clan which has more than 7 million subscribers. Moreover, his own channel has close to 5.5 million subscribers. Moreover, he is also credited for the formation of […]
-
Tips & Tricks4 months ago
WordPress Security Hacks
-
Pages4 weeks agoWrite For Us – Guest Post
-
News3 weeks ago
How to: Show/Hide any div box with jQuery in WordPress
-
Tips & Tricks3 months ago
How to: show/hide a widget in WordPress with jQuery
-
Plugins2 months agoTop Membership plugins
-
Tips & Tricks1 week ago
Remove the title attribute using jQuery
-
Tips & Tricks5 months ago
Remove spaces when echoing the_title
-
Tips & Tricks1 month ago
Limit the characters that display on the_title