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CONTENT MARKETING CHECKLIST – THE ESSENTIALS

Checklist for content marketing essentials

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Content Marketing Checklist

When creating content that is going to be valuable in attracting a defined audience it is important to remember four key areas, all of which WPcult can assist you with. Your content should try and combine all of the following:

  • Educate

Educational content conveys knowledge to the user. Insightful videos that answer a question can leave a lasting impression. This includes videos such as ‘how to’ tutorials across a spectrum of areas: how to tie a tie, how to start a business, how to draw, or even how to be a ninja. Educational content satisfies the consumer’s thirst for knowledge or answers a defined question. This will be content worth viewing and sharing with selective audiences.

WPcult can research what people are searching for around your brand and what consumers want to find out. This in turn will drive traffic to your content.

  • Inform

Whereas educational content answers people’s questions, informational content can keep people up-to-date with news and events, as opposed to responding to questions they may have. Social media is now the go-to platform for the collection and distribution of this content, as opposed to old media channels. The challenge with this form of content is its time-limited nature with content becoming irrelevant when lacking context.

  • Entertain

Telling stories is as old as the human condition itself. Evoking emotion through entertainment is a great trap for viewers. Video is the ideal tool for evoking empathy or extreme emotion, whether this is through humor or sadness. As one statistic claims that video is worth 1.8 million words, this is the optimum medium to showcase the marketing power of entertainment. Humour also works with text-based advertising and memes, but the humor in video-form is likely to achieve more views and shares than anything else.

  • Inspire

One often overlooked goal in content strategy is to provide inspiration to viewers and consumers. Inspiring content can be anything that encourages people to try something new, challenge themselves, or push their limits. Showing the achievements of others, those who have overcome adversity or other challenges will often inspire people to do something featured in the video or to buy a product to help them do that. This can be particularly beneficial in charity campaigns.

Top 28 social marketing resources

Not on this list but we will go over at a later date are

Findable, Readable, Understandable, Actionable, Brandable, and last but not least Shareable. Also Essential are Awareness, Interest, Consideration, Decision, and how you get there Research, Planning, and Ideas, Execution/Creation, Optimization, Distribution and Analysis of the data, Retweak until you have the best results.

Themes

Ben Dunkle on designing icons for WordPress [video]

I know many people attendedWordCamp 2009, in fact I believe there were 700 plus attendees. Well not every one showed up at the development day which was held at the Automattic office on pier 38.

WordCamp Development day was a BarCamp style event, and I was able to record a couple of the conversations. Here is a recording from Ben Dunkle (designer of the WordPress admin icons in 2.7+)

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The first video uploaded to you tube that was approved, Ben Dunkle, designer of the admin icons you see on your WordPress install.

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Photo and Video Editing

18 Photo Editing apps to try in 2024.

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Photo Editing Software

Choosing the best photo editing apps for e-commerce depends on your specific needs and budget. However, here are 18 popular options that are highly rated and widely used by businesses some I am sure you have heard of, and some more than likely you have not heard of, but I write this in the hope it helps you in your journey in photo editing:

1. Canva

Canva: A user-friendly platform with a vast library of templates, icons, and fonts specifically designed for product photography. Offers basic editing tools, resizing, and background removal.

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18 Photo Editing apps to try in 2024. 9

www.canva.com

Canva photo editing app

Overview:

Canva is widely recognized as a versatile design tool, especially popular for its user-friendly interface and extensive range of features. It’s not just a photo editing platform; Canva extends its capabilities to graphic design, video editing, and even website creation. This makes it a one-stop shop for various creative needs, including branding and marketing materials.

Key Features:

  • Graphic Design Tool: Canva is renowned for its graphic design capabilities, offering a plethora of templates, images, and design elements that cater to both beginners and seasoned designers.
  • Video Editing: It includes basic video editing tools, allowing users to create engaging video content with ease.
  • Logo Maker: For businesses and individuals looking to create a brand identity, Canvas logo maker is a handy tool.
  • Website Builder: Though not as advanced as dedicated website builders, Canva offers enough to design simple, visually appealing websites.

Pros:

  1. User-Friendly Interface: Canva is designed for ease of use, making it accessible to users with varying levels of design expertise.
  2. Extensive Template Library: With a vast array of templates, Canva simplifies the design process, especially for quick projects or those seeking inspiration.
  3. Versatility: Its range of tools for different types of design work, including photo editing, makes it a versatile choice.
  4. Collaboration Features: Canva allows for easy collaboration, making it suitable for teams and shared projects.

Cons:

  1. Limited Advanced Features: For professional designers looking for in-depth editing capabilities, Canva might fall short compared to specialized software like Adobe Photoshop.
  2. Website Builder Limitations: While useful for basic designs, Canvas website builder isn’t as robust as dedicated website building platforms.

Conclusion:

Canva stands out as a comprehensive design tool suitable for a wide range of users. Its strength lies in its simplicity and the breadth of its features, making it ideal for quick, efficient design work. While it may not replace specialized tools for advanced photo editing or website building, it offers a convenient and accessible solution for most design needs.

They have 3 pricing structures.

  1. Canva Free:  $0 per Month – $0 per Year
  2. Canva Pro: $14.99 per Month – $119.99 per Year
  3. Canva for Teams: $29.99 per Month – $300 per Year

2. FixThePhoto

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18 Photo Editing apps to try in 2024. 58

FixThePhoto: is a professional photo editing service that has garnered attention for its quality and customer satisfaction. It ranks notably among similar services, offering a range of photo editing solutions to both individual and commercial clients.

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fixthephoto.com

Customer Feedback:

  • Rating: The service has an average rating of 3.13 stars from 48 reviews, suggesting that a majority of customers are generally satisfied with their experience.
  • Trustworthiness: Customers have found FixThePhoto to be a reliable service, providing value for money and maintaining a good reputation for quality and professionalism.

Key Features:

  • Professional Editing: FixThePhoto specializes in high-quality photo editing, catering to various needs from basic touch-ups to advanced photo manipulation.
  • Diverse Services: The range of services includes portrait retouching, wedding photo editing, photo restoration, and more, addressing a wide spectrum of customer requirements.
  • Team of Experts: The company employs a skilled team, ensuring that each project is handled with expertise and attention to detail.
  • Turnaround Time: They are known for their efficient turnaround times, which is a significant factor for clients with time-sensitive projects.

Pros:

  1. Quality of Service: The consistent quality of their photo editing work is a major plus.
  2. Customer Satisfaction: A good number of positive reviews indicate high customer satisfaction.
  3. Discounts on Bulk Orders: They offer attractive discounts for large orders, which is beneficial for clients with high-volume needs.
  4. Range of Services: Their wide array of services makes them a versatile choice for different types of photo editing needs.

Cons:

  1. Pricing: While they offer value for money, the pricing might be a consideration for individual clients or small-scale projects.
  2. Specialization: As they specialize in photo editing, those looking for additional creative services like graphic design or video editing might need to look elsewhere.

Conclusion:

FixThePhoto stands out as a professional and reliable photo editing service, particularly suited for clients looking for high-quality results. With a team of skilled professionals and a commitment to customer satisfaction, it is a strong choice for both individual and commercial photo editing needs. However, potential clients should consider their specific requirements and budget when deciding if FixThePhoto is the right service for them.

Note: This review is based on customer feedback and online information. For a more tailored assessment, it’s advisable to directly explore FixThePhoto’s services and possibly try out a smaller project to gauge their suitability for your specific needs.

From what I can see they have a pretty good service yet since they charge on a per-photo basis the price can add up very quickly making this one of the more expensive services.

3. Snapseed

Snapseed: A mobile app from Google with intuitive editing tools, including selective adjustments, curves, and brushes. Great for quick edits on the go.

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Snapseed photo editing app

Overview:

Snapseed, is a highly acclaimed photo-editing application known for its professional quality and control. It stands out in the realm of general photo-editing apps, offering a blend of user-friendly experience and advanced editing capabilities.

Key Features:

  • Professional Quality: Snapseed is recognized for providing professional-grade photo editing tools.
  • Control and Precision: The app offers a high level of control over the editing process, appealing to both amateurs and professionals.
  • Selective Edit Feature: This is particularly highlighted as a standout feature, allowing precise adjustments to specific areas of a photo.

User Experience:

  • Versatility: Snapseed is suitable for quick edits as well as more detailed photo crafting, making it versatile for different user needs.
  • Free to Use: One of the major attractions of Snapseed is that it offers these high-quality features at no cost.
  • Applicability: While it is exceptionally beneficial for JPEG shooters, its range of features makes it a valuable tool for a broad spectrum of photographers.

Pros:

  1. High-Quality Editing Tools: Offers tools that can cater to professional photo editing standards.
  2. Ease of Use: Despite its advanced capabilities, Snapseed remains user-friendly.
  3. Cost-Effective: Being free, it provides excellent value for its range of features.
  4. Selective Editing: Allows for precise adjustments, enhancing the overall editing experience.

Cons:

  1. Learning Curve: For beginners, there might be a learning curve to fully utilize its advanced features.
  2. Limited to Photo Editing: As a specialized photo editing app, it doesn’t offer additional creative services like graphic design or video editing.

Conclusion:

image of Snapseed App | Download Online Photo Editing App

Snapseed is an exceptional choice for those seeking a powerful yet accessible photo-editing tool. Its blend of professional quality, ease of use, and cost-effectiveness makes it a top contender in the photo-editing app market. It’s particularly suitable for users who want to make quick edits or delve into more detailed photo manipulation without the need for expensive software.

This is a free app built by Google.

4. Pixlr

Pixlr: A web-based photo editor with a clean interface and essential editing tools like cropping, resizing, and filters. Easy to use and works well on any device.

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Pixlr

Pixlr photo editing app

Overview:

Pixlr is a widely recognized online photo editing platform known for its accessibility and versatility. It offers a range of editing tools and features that cater to both casual users and professionals.

Key Features:

  • Versatile Editing Tools: Pixlr provides a comprehensive set of image editing tools that can handle a variety of tasks.
  • No Software Download Required: One of the major advantages of Pixlr is that it’s web-based, eliminating the need for downloading heavy software.
  • Pixlr Marketplace: This feature offers inspiration and resources for content planning and creation, which is particularly beneficial for design teams.

User Feedback:

  • Ease of Use: Users appreciate Pixlr for its user-friendly interface, making it accessible for beginners and those who do not want to invest in expensive software.
  • Cross-Platform Functionality: Being an online tool, it can be used across multiple devices, adding to its convenience.

Pros:

  1. Ideal for Various Editing Tasks: Pixlr is equipped to handle almost all image editing tasks, making it a versatile choice.
  2. Convenience: The web-based nature of Pixlr adds to its ease of use and accessibility.
  3. Resourceful Marketplace: The Pixlr Marketplace is a valuable resource for design inspiration and content creation.
  4. Cost-Effective: It offers a cost-effective solution for those who need a reliable editing tool without the expense of professional software.

Cons:

  1. Internet Dependency: Being an online tool, its performance and availability are dependent on internet connectivity.
  2. May Lack Advanced Features: While Pixlr is versatile, it might not have all the advanced features that professional software like Adobe Photoshop offers.

Conclusion:

Pixlr stands out as a practical and accessible photo editing tool, suitable for a wide range of users. Its web-based platform, combined with a comprehensive set of editing tools, makes it a popular choice for those seeking an easy-to-use, yet capable, photo editing solution. While it may not replace professional-grade software for advanced users, it offers a balanced mix of features and convenience for most editing needs.

They have 3 pricing structures.

  1. Plus:  $1.99 per Month – $11.88 per Year
  2. Premium: $7.99 per Month – $58.80 per Year has a Free Trail
  3. Team: $12.99 per Month – $118.92 per Year

5. Fotor

Fotor: An online photo editor with AI-powered features like background removal, object cutout, and scene enhancement. Offers a free plan with limited features.

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Fotor

Fotor photo editing app

Overview:

Fotor (www.fotor.com) is an online photo editing and graphic design tool that offers a range of features for photo editing, collage making, and design creation. It is designed to cater to both amateur and professional users.

User Feedback:

  • Mixed Reviews: Fotor has received mixed reviews from users. While some appreciate its functionality, others have expressed dissatisfaction.
  • Rating: The service has varied ratings, with some users highlighting its ease of use and others pointing out its limitations.

Key Features:

  • Photo Editing: Fotor provides basic to advanced photo editing tools, suitable for a variety of editing tasks.
  • Design and Collage Making: Apart from photo editing, it also offers features for creating designs and collages, adding to its versatility.
  • Social Media Focus: Many users find it useful for creating social media content due to its simple design tools and templates.

Pros:

  1. Versatility: Fotor is versatile in its range of features, catering to both photo editing and graphic design needs.
  2. User-Friendly Interface: The platform is generally user-friendly, making it accessible for beginners.
  3. Good for Quick Designs: It is particularly effective for creating quick and simple designs, especially for social media content.

Cons:

  1. Mixed User Satisfaction: The user experience seems to vary, with some users finding it less satisfactory.
  2. Limited Advanced Features: For users seeking professional-grade editing capabilities, Fotor might fall short compared to more advanced software.

Conclusion:

Fotor is a decent choice for users looking for an online tool that combines photo editing and basic graphic design capabilities. It’s particularly suited for quick, simple designs and social media content creation. However, the mixed user reviews suggest that it may not meet everyone’s needs, especially for more complex or professional tasks. Users are advised to try Fotor for themselves, especially for simpler projects, to gauge its suitability for their specific requirements.

Paid options:

They have 3 pricing plans and a Credit based plan.

  1. Fotor Basic:  $0 per Month – $0 per Year
  2. Fotor Pro: $8.99 per Month – $39.96 per Year
  3. Fotor Pro+: $19.99 per Month – $89.88 per Year
  4. One-Time Payment credit plans from 200 to 10,000 credit from $19.99 to $280
  5. Subscription Credit Plans start as low as $9.99 per month and up to $215.99 per year

6. Adobe Photoshop

Adobe Photoshop: The industry standard for professional photo editing, offering powerful tools for retouching, compositing, and creating graphics. Has a subscription fee.

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Adobe Photoshop photo editing app

Overview:

Adobe Photoshop, accessible at www.adobe.com/products/photoshop.html, is arguably the most renowned and powerful image editing software in the world. It’s widely used by professionals in various fields, including photography, graphic design, and digital art.

Key Features:

  • Advanced Editing Capabilities: Photoshop offers a comprehensive range of editing tools, from basic adjustments to complex photo manipulation.
  • AI-Driven Tools: The inclusion of AI effects and auto-selection tools enhances its efficiency and accuracy.
  • Versatility: It’s used for a variety of purposes, including photo retouching, graphic creation, and digital art.

User Experience:

  • Professional Quality: Users often cite the professional-quality results they can achieve with Photoshop.
  • Learning Curve: While powerful, Photoshop has a steep learning curve, especially for beginners.
  • Creative Freedom: The software is praised for its ability to bend and shape reality, offering immense creative freedom.

Pros:

  1. Unmatched Editing Tools: Photoshop’s range of tools and features is unparalleled in the industry.
  2. High-Quality Output: It consistently delivers professional-quality images and designs.
  3. Innovative Features: Regular updates and the inclusion of AI-driven tools keep it at the forefront of image editing technology.

Cons:

  1. Complexity: The software can be overwhelming for beginners due to its complexity.
  2. Cost: Photoshop is part of Adobe’s subscription model, which can be a significant investment over time.

Conclusion:

Adobe Photoshop remains the gold standard in image editing software. Its advanced capabilities and consistent innovation make it the go-to choice for professionals seeking the highest quality results. However, its complexity and cost mean it may not be the best choice for casual users or those just starting in digital imaging. For those willing to invest the time and resources, Photoshop offers unparalleled creative possibilities.

They have 3 types of plans with various options Individuals, Students and Teachers, and Teams all plans have a 7-day free trial.

  1. Individuals:  from $19.99 per Month – $59.99 per Month.
  2. Students and Teachers: $19.99 per Month.
  3. Teams: $37.99 per Month per license – $89.88 per Month per license.

7. Adobe Lightroom

Adobe Lightroom: A photo editing software focused on color correction, exposure adjustments, and presets. Great for managing large photo libraries. Has a subscription fee.

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Adobe Lightroom photo editing app

Overview:

Adobe Photoshop Lightroom, available at www.adobe.com/products/photoshop-lightroom.html, is a highly regarded photography workflow tool, particularly favored by serious enthusiasts and professional photographers. It offers a blend of photo editing and cataloging features, making it a comprehensive solution for photo management and enhancement.

Key Features:

  • Photo Editing Tools: Lightroom provides a robust set of editing tools, suitable for a wide range of photographic needs.
  • Cataloging System: One of its standout features is the cataloging system, which helps in efficiently organizing and managing large photo collections.
  • Workflow Efficiency: The software is designed to streamline the photography workflow, making it efficient and user-friendly.

User Experience:

  • Professional Workflow Software: Lightroom is often described as the gold standard in professional photo workflow software.
  • Top-Notch Organization Tools: Its organizational capabilities are highly praised, making it ideal for professionals dealing with large volumes of images.
  • Quality of Editing: The editing tools are nearly on par with those of Adobe Photoshop, albeit more focused on photography.

Pros:

  1. Comprehensive Photo Management: Lightroom excels in both editing and managing photos, offering a complete package for photographers.
  2. High-Quality Editing: The editing capabilities are top-notch, catering to the needs of serious photographers.
  3. User-Friendly Interface: Despite its professional-grade features, Lightroom maintains a user-friendly interface.

Cons:

  1. Subscription Model: Like other Adobe products, Lightroom is available through a subscription model, which might not be preferred by all users.
  2. Learning Curve: While more accessible than Photoshop, Lightroom still has a learning curve, especially for beginners.

Conclusion:

Adobe Photoshop Lightroom is an excellent choice for photographers looking for a comprehensive tool that combines advanced editing with efficient photo management. Its balance of professional-grade features and user-friendly design makes it a top contender in the realm of photo workflow software. However, the subscription model and the learning curve are factors to consider before committing to the software.

They have 4 types of plans with various options Individuals, Students and Teachers, Businesses, and Schools and Universities.

  1. Individuals:  from $9.99 per Month – $59.99 per Month.
  2. Students and Teachers: $19.99 per Month or $239.88 per Year.
  3. Business: Many different pricing options.
  4. Schools and Universities: Many different pricing options.

8. Luminar AI

Luminar AI: An AI-powered photo editor that automates many editing tasks like background replacement, sky replacement, and noise reduction. Offers a one-time purchase option.

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Luminar AI photo editing app

Overview:

Skylum Luminar, is emerging as a notable alternative to Adobe’s Lightroom and Photoshop. It’s known for its stylish interface, swift performance, and a range of editing capabilities, particularly appealing to those seeking a blend of user-friendliness and advanced features.

Key Features:

  • AI-Powered Tools: Luminar is equipped with AI-powered features, enhancing the ease and quality of photo editing.
  • Adjustment Levels: The software offers various adjustment levels (Low, Middle, High) along with sliders for luminosity and other settings, providing users with control over their edits.
  • Intuitive Interface: The interface is designed to be user-friendly, making it accessible to a wide range of users, from beginners to professionals.

User Experience:

  • Ease of Use: Luminar is praised for its intuitive and user-friendly interface.
  • Stylish and Attractive: The software’s design is noted for its aesthetic appeal.
  • Versatile Editing Scope: It offers a vast scope for editing, catering to various photographic styles and needs.

Pros:

  1. AI-Powered Editing: The AI features significantly streamline the editing process, making complex tasks more manageable.
  2. User-Friendly: Its intuitive design is a major plus for users who prefer a straightforward editing experience.
  3. Quality of Editing: Luminar provides high-quality editing capabilities, comparable to industry standards.

Cons:

  1. Learning Curve for New Features: While user-friendly, some of the advanced features may require a learning period, especially for those new to AI-powered tools.
  2. Comparison with Adobe Products: Users accustomed to Adobe’s ecosystem might find differences in workflow and toolsets.

Conclusion:

Skylum Luminar presents itself as a strong contender in the photo editing software market, especially for those looking for an alternative to Adobe’s offerings. Its blend of AI-powered tools, user-friendly interface, and quality editing capabilities make it a suitable choice for a wide range of photographers. However, users should consider their specific needs and preferences, especially if they are used to other editing software, to determine if Luminar is the right fit for them.

They have very accessible monthly, yearly, and bi-yearly plans.

9. Capture One Pro

Capture One Pro: A professional photo editing software known for its color accuracy and tethered shooting capabilities. Popular among photographers and studios. Has a subscription fee.

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Capture One Pro photo editing app

Overview:

Capture One, available at www.captureone.com, is a professional-grade image editing software that stands as a significant rival to Adobe’s Photoshop Lightroom. It is particularly favored by professional photographers for its detailed raw file processing, extensive features, and advanced color editing capabilities.

Key Features:

  • Raw File Processing: Capture One is renowned for its exceptional detail and quality in raw camera file processing.
  • Advanced Color Editing: The software offers advanced color editing tools, allowing for precise color adjustments and grading.
  • Local Adjustments: It provides robust local adjustment capabilities, enhancing the control over specific areas of an image.

User Experience:

  • Professional Use: Capture One is highly regarded among professional photographers, especially those working with high-end clients and projects.
  • Improved Features: Recent versions, like Capture One Pro 23, have introduced improved editing features and collaboration tools.
  • Quality and Detail: Users often praise the software for the quality and detail it brings out in images, especially raw files.

Pros:

  1. Professional-Grade Tools: Capture One offers a comprehensive set of tools suitable for high-end professional photography.
  2. Exceptional Image Quality: The software excels in delivering high-quality image output, particularly from raw files.
  3. Advanced Color Control: Its color editing capabilities are among the best in the industry.

Cons:

  1. Learning Curve: The software can be complex, with a steep learning curve, especially for those new to professional photo editing.
  2. Cost: Capture One is often more expensive than some other editing software, reflecting its professional-grade status.

Conclusion:

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Capture One is an excellent choice for professional photographers seeking top-tier image quality and advanced editing capabilities. Its focus on raw file processing and color control makes it a standout choice for high-end photography work. However, its complexity and cost may be prohibitive for amateurs or those with simpler editing needs. For professionals in the field, Capture One represents a worthwhile investment in their photographic workflow.

They offer subscriptions or a one-off license payment.

10. Affinity Photo

Affinity Photo: A one-time purchase photo editor offering similar features to Photoshop at a lower price point. Great for budget-conscious professionals.

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Affinity Photo: photo editing app

Overview:

Affinity Photo, accessible at affinity.serif.com/en-gb/photo, is a powerful image editing program that has gained attention for being a cost-effective alternative to Adobe’s products. It’s designed to cater to both professionals and enthusiasts, offering a range of features comparable to those of high-end photo editing software.

Key Features:

  • Comprehensive Editing Tools: Affinity Photo provides a wide array of editing tools that are on par with industry standards.
  • Affordability: One of the major selling points is its affordability, especially compared to similar software like Adobe Photoshop.
  • No Subscription Model: Unlike many of its competitors, Affinity Photo does not require a subscription, making it a one-time purchase.

User Experience:

  • Value for Money: Users often highlight the tremendous value Affinity Photo offers, especially considering its one-time purchase model.
  • Feature-Rich: It is praised for having essential features that match those of Photoshop and even surpasses it in some aspects.

Pros:

  1. Cost-Effective: Affinity Photo is significantly more affordable than many of its counterparts.
  2. Powerful Editing Capabilities: The software offers a range of powerful editing tools suitable for professional use.
  3. One-Time Purchase: The absence of a subscription model is a major advantage for users looking for a more economical option.

Cons:

  1. Usability: Some users find that it trails behind Adobe products in terms of usability, particularly for those accustomed to the Adobe interface.
  2. Learning Curve: New users, especially those not familiar with professional photo editing software, may face a learning curve.

Conclusion:

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Affinity Photo stands out as a strong contender in the photo editing software market, particularly for those seeking a cost-effective yet powerful alternative to Adobe Photoshop. Its comprehensive set of features, combined with its affordability and one-time purchase model, make it an attractive option for a wide range of users. However, those used to the Adobe ecosystem might need some time to adapt to its interface and workflow.

They offer 3 types of software Affinity Designer 2, Affinity Photo 2, and Affinity Publisher 2. These come in 3 versions macOS, Windows, and iPadOS. All are available with One-Off Payments starting at $18.49 and going up to $164.99 for the Universal Licence able to be used on all 3 operating systems and all 3 software versions.

11. VSCO

VSCO: A popular mobile app with a focus on filters and presets for creating trendy and artistic edits. Offers a subscription for access to premium filters.

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VSCO photo editing app

Overview:

VSCO Studio, accessible at www.vsco.co/studio, is a photo editing and sharing platform that distinguishes itself from an artsy, low-pressure environment compared to mainstream social media platforms like Instagram. It’s popular among users who prefer a more creative and less competitive space for photo sharing.

Key Features:

  • Photo Editing: VSCO provides a range of editing tools that cater to artistic photo enhancement.
  • Community-Oriented: The platform is designed as a space for sharing serious work and engaging with a community of like-minded individuals.
  • Aesthetic Focus: VSCO is known for its unique filters and emphasis on artistic, rather than purely commercial, photography.

User Experience:

  • Artsy and Creative: Users appreciate VSCO for its focus on creativity and artistry in photography.
  • Low-Pressure Sharing: The platform is seen as a more relaxed alternative to other social media sites, with less emphasis on likes and more on artistic expression.

Pros:

  1. Creative Environment: VSCO is favored for its emphasis on creativity and artistic expression.
  2. Unique Filters: The app offers a range of unique filters that appeal to users looking for a distinct aesthetic.
  3. Community Engagement: It provides a space for photographers to share their work and engage with the community.

Cons:

  1. Niche Appeal: VSCO’s focus on a specific type of photography and sharing might not appeal to everyone, especially those looking for a more versatile editing tool.
  2. Subscription Model: Some users have expressed concerns about the yearly subscription model.

Conclusion:

VSCO Studio is an excellent choice for users who prioritize artistic expression and community engagement in their photography journey. Its unique filters and low-pressure sharing environment make it a popular platform among creative photographers. However, its niche appeal and subscription model might not suit everyone’s needs, especially those looking for more comprehensive editing tools or one-time purchase software.

VSCO’s has 3 pricing plans.

  1. Starter  $0 per Month – $0 per Year
  2. Plus: $7.99 per Month – $29.99 per Year
  3. Pro: $12.99 per Month – $59.99 per Year

12. Afterlight

Afterlight: A mobile app with advanced editing tools like curves, selective adjustments, and double exposure. Great for creating unique and eye-catching product images.

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Afterlight photo editing app

Overview:

Afterlight, accessible at www.afterlight.co, is a photo editing app known for its high-quality filters and user-friendly interface. It’s designed to provide an intuitive and effective photo editing experience, making it popular among users who seek a straightforward yet powerful editing tool.

Key Features:

  • Quality Filters: Afterlight is praised for its range of filters, which are seen as superior to those in many other editing apps.
  • User-Friendly Interface: The app is designed with a focus on simplicity and ease of use.
  • Versatile Editing Tools: It offers a variety of editing tools that cater to basic and moderately advanced photo editing needs.

User Experience:

  • Positive Reception: Users generally have a positive view of the app, appreciating its balance of simplicity and functionality.
  • Effective for Quick Edits: Afterlight is particularly noted for its effectiveness in quick and efficient photo editing.

Pros:

  1. High-Quality Filters: The app’s filters are often highlighted as being tasteful and enhancing, rather than destructive.
  2. Ease of Use: Its user-friendly interface makes it accessible to users of all skill levels.
  3. Good for Basic to Moderate Editing: Afterlight is well-suited for users who need to perform basic to moderately advanced edits.

Cons:

  1. Limited Advanced Features: For users seeking highly advanced editing capabilities, Afterlight might not be sufficient.
  2. Niche Appeal: Its focus on simplicity and quick edits may not appeal to professional users who require more complex tools.

Conclusion:

Afterlight is an excellent choice for users looking for a photo editing app that combines ease of use with quality results. Its user-friendly design and high-quality filters make it a popular choice for quick and effective photo enhancements. However, it may not meet the needs of users who require advanced editing features. For those seeking a straightforward and efficient photo editing tool, Afterlight is certainly worth considering.

Afterlight is a Mobile app with a Free Plan and 3 paid plans.

  1. Monthly Afterlight PRO – $2.99
  2. Yearly Afterlight PRO – $17.99
  3. Lifetime Afterlight PRO – $35.99

13. Tezza

Tezza: A mobile app specifically designed for product photography. Offers product mockups, scene overlays, and text tools to create professional product shots.

Tezza photo editing app

18 Photo Editing apps to try in 2024. 24

Overview:

The Tezza app is available on the Google Play Store at this link and on Apple’s App Store here. Tezza is a photo and video editing application designed with a focus on aesthetics and ease of use. It’s particularly popular among content creators for its range of features that cater to creating visually appealing content.

Key Features:

  • Aesthetic Focus: Tezza is designed to help users achieve a specific aesthetic in their photos and videos, with a variety of presets and controls.
  • User-Friendly Interface: The app is known for its intuitive interface, making it accessible to a wide range of users.
  • Versatile Editing Tools: It offers a range of controls and presets for both photo and video editing.

User Experience:

  • Positive Aspects: Users appreciate the app’s features and the fine vintage look it can produce.
  • Female-Founded: The app’s background as a female-founded platform adds to its appeal, especially among creators looking for diverse perspectives in app design.

Pros:

  1. Well-Featured: The app includes a variety of useful presets and controls.
  2. Aesthetic Appeal: It is particularly effective for users looking to achieve a vintage or specific aesthetic style.
  3. Ease of Use: The user-friendly interface is a significant advantage for content creators of all skill levels.

Cons:

  1. Output Quality Concerns: Some users have raised concerns about the quality of the output, particularly in terms of resolution or clarity.
  2. Niche Focus: The app’s specific aesthetic focus might not appeal to users looking for more versatile or general editing tools.

Conclusion:

The Tezza app is a strong choice for content creators and users who are focused on achieving a particular aesthetic style in their photos and videos. Its range of features, combined with a user-friendly interface, makes it a popular choice for creating visually appealing content. However, users should be aware of the concerns regarding output quality and consider if the app’s specific style aligns with their creative needs.

Tezza Mobile app has 8 different plans apart from the Free Plan.

  1. Tezza Pro Monthly – USD 5.99
  2. Tezza Monthly – USD 3.99
  3. Tezza Luxe Monthly – USD 9.99
  4. Tezza Monthly Ambassador – USD 5.99
  5. Tezza Pro Yearly – USD 39.99
  6. Tezza Yearly – USD 19.99
  7. Tezza Luxe Yearly – USD 59.99
  8. Tezza Yearly Ambassador – USD 39.99

14. MOLDIV

MOLDIV: A versatile mobile app for photo editing, collage creation, and video editing. Great for creating social media content and product ads

18 Photo Editing apps to try in 2024. 25

MOLDIV photo editing app

Overview:

Moldiv is available on the Google Play Store at this link and in the Apple App Store here. Moldiv is an all-in-one photo editor that caters to a wide range of photography needs. It’s known for its versatility, offering a variety of features for photo editing, collage making, and more.

Key Features:

  • Comprehensive Editing Tools: Moldiv provides a broad spectrum of photo editing tools, making it suitable for both amateur and professional use.
  • Collage Maker: A standout feature of Moldiv is its collage-making capability, allowing users to create modern and professional-looking photo collages.
  • User-Friendly Interface: The app is designed to be easy to use, making it accessible for beginners and those looking for quick, clean edits.

User Experience:

  • Positive Feedback: Users generally find Moldiv to be a reliable and efficient tool for photo editing and collage-making.
  • Versatility: The app is appreciated for its wide range of features, catering to various creative needs.

Pros:

  1. Versatile Functionality: Moldiv is well-suited for a variety of photo editing tasks, from basic edits to more creative projects like collages.
  2. Ease of Use: The app is user-friendly, making it ideal for beginners and those who prefer straightforward editing tools.
  3. Quality of Features: Users have praised the quality of the features, particularly the collage maker, for producing modern and interesting results.

Cons:

  1. Niche Focus: While versatile, the app’s focus on certain types of edits, like collages, might not appeal to users looking for more specialized editing tools.
  2. Performance Variability: As with any app, user experience may vary depending on the device and operating system.

Conclusion:

Moldiv is a strong choice for users seeking an all-in-one photo editing app with a focus on ease of use and versatility. Its range of features, particularly the collage maker, makes it a popular choice for creating modern and professional-looking photos. However, users should consider their specific editing needs and preferences, as well as the performance of the app on their device, to determine if Moldiv is the right fit for them.

Moldiv Mobile app has 10 different plans apart from the Free Plan.

  1. PACK DE MARCOS – 1,99 €
  2. PACK DE FILTROS – 2,99 €
  3. PACK DE MEJORAS – 9,99 €
  4. PACK DE MEJORAS – 17,99 €
  5. PACK DE DISEÑO – 2,99 €
  6. MOLDIV Premium – 5,49 €
  7. PACK DE PEGATINAS – 5,99 €
  8. MOLDIV Premium – 20,99 €
  9. MOLDIV Premium – 7,99 €
  10. PACK PLUS – 1,99 €

15. Removal.ai

Removal.ai: An AI-powered tool for removing unwanted objects from photos. Great for cleaning up product images and improving composition.

18 Photo Editing apps to try in 2024. 26

Removal.ai: photo editing tool

Overview:

Removal.ai, accessible at www.removal.ai, is a specialized tool designed for removing backgrounds from photos. It’s known for its efficiency and ease of use, catering to users who need quick and effective background removal for their images.

Key Features:

  • Automated Background Removal: The primary feature of Removal.ai is its ability to automatically detect and remove backgrounds from photos.
  • Ease of Use: The tool is designed to be fast and user-friendly, making it accessible to a wide range of users.
  • Transparent Background Creation: It allows users to create transparent backgrounds, which is particularly useful for design and marketing purposes.

User Experience:

  • Efficiency: Users generally find Removal.ai to be efficient in its background removal capabilities.
  • Comparison with Competitors: It’s often compared with other similar tools like Remove.bg and Erase.bg, with varying opinions on which is faster or more efficient.

Pros:

  1. Quick Background Removal: The tool is praised for its speed in removing backgrounds from images.
  2. User-Friendly Interface: Its ease of use makes it suitable for both professionals and amateurs.
  3. Useful for Various Applications: Removal.ai is particularly beneficial for design, marketing, and e-commerce purposes.

Cons:

  1. Limited to Background Removal: Its specialized nature means it’s limited to background removal and doesn’t offer broader photo editing features.
  2. Performance Comparison: While efficient, some users may find other platforms like Erase.bg to be more suited to their specific needs.

Conclusion:

Removal.ai is an excellent tool for users who require quick and efficient background removal from their images. Its user-friendly interface and effective processing make it a valuable asset for various applications, especially in design and marketing. However, as it specializes in background removal, users looking for more comprehensive photo editing tools might need to use it in conjunction with other software.

18 Photo Editing apps to try in 2024. 27

Removal.ai Mobile app offers a small Free plan and paid-through plans on a per-image basis either in monthly installments (cheaper per image) or a lifetime which is more expensive per image but you have to use the credits within 3 years so not really a lifetime.

16. Watermarkly

Watermarkly: A tool for adding watermarks to protect your product images from copyright infringement. Offers various customization options.

18 Photo Editing apps to try in 2024. 28

Watermarkly photo editing tool

Overview:

Watermarkly, is a specialized tool designed for adding watermarks to photos. It has garnered positive feedback for its functionality and ease of use, making it a popular choice for individuals and businesses looking to protect their images.

Key Features:

  • Watermarking Functionality: Watermarkly primarily focuses on allowing users to add custom watermarks to their photos.
  • Ease of Use: The tool is designed to be user-friendly, catering to users who need a straightforward solution for watermarking.

User Experience:

  • High User Satisfaction: Watermarkly has received high ratings from users, indicating a strong level of satisfaction with the service.
  • Reliability: The platform is considered reliable and legitimate, as reflected in user reviews and online ratings.

Pros:

  1. Effective Watermarking: Users appreciate the effectiveness of Watermarkly in adding watermarks to photos.
  2. User-Friendly Interface: The tool is easy to use, making it accessible for users with varying levels of technical expertise.
  3. High Customer Satisfaction: The high ratings suggest that most users are satisfied with the functionality and results.

Cons:

  1. Specialized Use: As it is focused solely on watermarking, it may not be suitable for users looking for a more comprehensive photo editing tool.
  2. Limited to Watermarking: Users needing advanced editing features alongside watermarking might need to use additional software.

Conclusion:

Watermarkly is an excellent choice for users seeking an efficient and user-friendly tool for adding watermarks to their photos. Its high user satisfaction and ease of use make it a reliable option for both personal and professional use. However, its specialized nature means that it’s best used in conjunction with other photo editing tools if more comprehensive editing capabilities are required.

Watermarkly is one of the best priced on the list they have 2 options backed by a 30-day Money-Back Guarantee a 1-Year membership for $19.95 or a Permanent Membership for only $39.95 apart from Watermarking they also have other editing tools like Cropping, and photo compression, Resizing of photos, adding text and logos and converting images to JPG.

17. PicMonkey

PicMonkey: A web-based photo editor with a mix of basic and advanced editing tools, collage creation, and graphic design features.

18 Photo Editing apps to try in 2024. 29

PicMonkey photo editing tool

Overview:

PicMonkey, accessible at www.picmonkey.com, is a photo editing and graphic design tool that has been widely used for various creative projects. It offers a range of features for photo editing, design creation, and more, catering to both personal and professional users.

Key Features:

  • Photo Editing and Design Tools: PicMonkey provides tools for both basic and advanced photo editing, as well as graphic design capabilities.
  • User-Friendly Interface: The platform is generally user-friendly, making it accessible for beginners and those looking for quick, efficient design work.
  • Versatility: It is suitable for a variety of creative tasks, from personal photo editing to professional design projects.

User Feedback:

  • Mixed Reviews: PicMonkey has received mixed reviews from users. While some users have had positive experiences, others have expressed dissatisfaction.
  • Rating Variability: The service has varied ratings, with some users appreciating its functionality and others pointing out limitations or issues.

Pros:

  1. Ease of Use: Many users find PicMonkey easy to navigate and use for various creative projects.
  2. Versatility: Its range of features makes it a versatile choice for different types of photo editing and design needs.
  3. Regular Use: Some users have reported using PicMonkey frequently over several years, indicating its utility and reliability.

Cons:

  1. Customer Satisfaction: The mixed reviews suggest that user satisfaction can vary greatly, with some users encountering issues or limitations.
  2. Subscription Model: Some users may prefer a one-time purchase of software over a subscription model.

Conclusion:

PicMonkey is a decent choice for users looking for a versatile and user-friendly tool for photo editing and graphic design. Its range of features and ease of use make it suitable for a variety of creative tasks. However, the mixed user reviews suggest that it may not meet everyone’s needs or expectations. Users are advised to consider their specific requirements and perhaps try a free version or trial to gauge its suitability for their projects.

PicMonkey has 3 pricing structures 2 of which offer a 7-day free trial.

  1. Basic:  $7.99 per Month – $72.00 per Year
  2. Pro: $12.99 per Month – $120.00 per Year
  3. Business: $23.00 per Month – $228.00 per Year

18. AirBrush

18 Photo Editing apps to try in 2024. 30

AirBrush photo editing tool

Overview:

AirBrush, available on the Google Play Store and Apple’s App Store, is a photo editing app designed with a focus on user-friendly retouch tools. It’s known for its ability to enhance photos with natural, beautiful results, making it popular among users looking for quick and effective photo touch-ups.

Key Features:

  • User-Friendly Retouch Tools: AirBrush offers a variety of tools for photo retouching, including pimple removal, wrinkle-smoothing, and skin tone evening.
  • Natural Results: The app emphasizes achieving natural-looking results, and avoiding over-edited appearances.
  • Filter Options: AirBrush provides a range of filter options to enhance the overall look of photos.

User Experience:

  • Ease of Use: Users generally find the app to be fast, powerful, and easy to use.
  • Effective for Imperfections: The app is particularly noted for its effectiveness in removing blemishes and achieving flawless skin appearance.

Pros:

  1. Effective Retouching: The app is praised for its ability to remove imperfections and enhance photos.
  2. Natural-Looking Results: AirBrush focuses on maintaining a natural look, which is a key advantage for users seeking subtle enhancements.
  3. User-Friendly Interface: The app is designed to be accessible and easy for users of all skill levels.

Cons:

  1. Over-Reliance on Retouching: There is a potential risk of over-reliance on retouching tools, which might promote unrealistic beauty standards.
  2. Niche Focus: The app’s focus on skin and beauty enhancements may not appeal to users looking for more comprehensive photo editing tools.

Conclusion:

AirBrush is an excellent choice for users seeking a simple and effective tool for photo retouching, particularly for enhancing skin and facial features. Its user-friendly design and focus on natural results make it a popular app for quick photo touch-ups. However, users should be mindful of the potential for over-editing and consider the app’s specific focus when determining if it meets their broader photo editing needs.

Stay Tuned for the second part of this post.

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