Articles
CONTENT MARKETING CHECKLIST – THE ESSENTIALS
Checklist for content marketing essentials
When creating content that is going to be valuable in attracting a defined audience it is important to remember four key areas, all of which WPcult can assist you with. Your content should try and combine all of the following:
- Educate
Educational content conveys knowledge to the user. Insightful videos that answer a question can leave a lasting impression. This includes videos such as ‘how to’ tutorials across a spectrum of areas: how to tie a tie, how to start a business, how to draw, or even how to be a ninja. Educational content satisfies the consumer’s thirst for knowledge or answers a defined question. This will be content worth viewing and sharing with selective audiences.
WPcult can research what people are searching for around your brand and what consumers want to find out. This in turn will drive traffic to your content.
- Inform
Whereas educational content answers people’s questions, informational content can keep people up-to-date with news and events, as opposed to responding to questions they may have. Social media is now the go-to platform for the collection and distribution of this content, as opposed to old media channels. The challenge with this form of content is its time-limited nature with content becoming irrelevant when lacking context.
- Entertain
Telling stories is as old as the human condition itself. Evoking emotion through entertainment is a great trap for viewers. Video is the ideal tool for evoking empathy or extreme emotion, whether this is through humor or sadness. As one statistic claims that video is worth 1.8 million words, this is the optimum medium to showcase the marketing power of entertainment. Humour also works with text-based advertising and memes, but the humor in video-form is likely to achieve more views and shares than anything else.
- Inspire
One often overlooked goal in content strategy is to provide inspiration to viewers and consumers. Inspiring content can be anything that encourages people to try something new, challenge themselves, or push their limits. Showing the achievements of others, those who have overcome adversity or other challenges will often inspire people to do something featured in the video or to buy a product to help them do that. This can be particularly beneficial in charity campaigns.
Top 28 social marketing resources
Not on this list but we will go over at a later date are
Findable, Readable, Understandable, Actionable, Brandable, and last but not least Shareable. Also Essential are Awareness, Interest, Consideration, Decision, and how you get there Research, Planning, and Ideas, Execution/Creation, Optimization, Distribution and Analysis of the data, Retweak until you have the best results.
Cult
In case you missed it, ma.tt is all new!
You should head over the the newly redesigned site of Matt Mullenweg, the inventor of WordPress! His site is all new for the Spring season, and he has been tounting many of us with quick screen shots at WordCamp Las Vegas & WordCamp Denver. But finally, and I guess a little delayed, the new theme has launched.
I like it! What do you think?
News
Working on a new theme called WordCult
So I have been really busy, and haven’t been able to put up a new post since I got back from WordCamp Denver.
Working on some clients site’s and also a WordPress theme!I have finished about 80% of the theme which is based off my current theme located on my personal blog site: TheFrosty. TheFrosty is using version 0.1 of the theme, which has many faults and bugs. I have fixed many of them, and probably added a few others.
In version 0.2 I’ve added a new jQuery “featured posts” loader and the option for sticky posts. I have also fixed a lot of CSS errors, it should W3C comply :).
Also in the newer version I have tried to add more to the admin panel, in ways of options.
If you would like to download this theme and test it out before I release it to the community please let me know. I would love to get some feedback or ideas on what you’ve got to say. Just use the contact form or send me a message on Twitter.
Once you’ve got the theme..
Let me know what you think! Leave you comments and feedback. I am also trying to get a forum up on the site as well.
Thanks!
Frosty
Update for 0.2:
I’ve updated my personal site: TheFrosty to the latest version of WordCult (0.2). I’ve already found some small bugs and CSS fixes that need to be taken care of. Also I don’t think that the Adsense display is working correctly.
If you’ve noticed any issues please contact me or leave a comment.
Update for 0.2.1:
The new version, 0.2.1 brings in some integration from Justin Tadlocks Widgets Reloaded plugin. It’s fully integrated into the theme. So you’ll notice some widgets disappear and be replaced by others. If you need to get them back Justin makes a plugin that will “release” the old widgets on your new theme install.
Update: 0.3
Get the newest version of WordCult, download Version 0.3 from this page.
Tips & Tricks
How to: Open external links in a new window
Over the weekend, I attended WordCamp Denver, and I was asked by John Hawkins how to force links to open in a new tab with out editing the source code. So, today lets learn a simple jQuery trick to open all external links in your site in a new tab or window. We are going to make sure you have jQuery active on your site, you can do this easily in WordPress, since it’s bundled with the latest installations. Use this code in your header: <?php wp_enqueue_script('jquery'); ?>
then, below the wp_head
add the following:
<script type="text/javacript"> var $j = jQuery.noConflict(); $j(document).ready(function() { //external attribute $j("a:not([@href*=http://YOURSITE.com/])").not("[href^=#]") .addClass("external") .attr({ target: "_blank" }); } ); </script>
That’s it, just make sure you change the http://YOURSITE.com to your website.
Update
If you like you can remove the var $j =
and replace all $j
with simply just $
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