When creating content that is going to be valuable in attracting a defined audience it is important to remember four key areas, all of which WPcult can assist you with. Your content should try and combine all of the following:
Educational content conveys knowledge to the user. Insightful videos that answer a question can leave a lasting impression. This includes videos such as ‘how to’ tutorials across a spectrum of areas: how to tie a tie, how to start a business, how to draw, or even how to be a ninja. Educational content satisfies the consumer’s thirst for knowledge or answers a defined question. This will be content worth viewing and sharing with selective audiences.
WPcult can research what people are searching for around your brand and what consumers want to find out. This in turn will drive traffic to your content.
Whereas educational content answers people’s questions, informational content can keep people up-to-date with news and events, as opposed to responding to questions they may have. Social media is now the go-to platform for the collection and distribution of this content, as opposed to old media channels. The challenge with this form of content is its time-limited nature with content becoming irrelevant when lacking context.
Telling stories is as old as the human condition itself. Evoking emotion through entertainment is a great trap for viewers. Video is the ideal tool for evoking empathy or extreme emotion, whether this is through humor or sadness. As one statistic claims that video is worth 1.8 million words, this is the optimum medium to showcase the marketing power of entertainment. Humour also works with text-based advertising and memes, but the humor in video-form is likely to achieve more views and shares than anything else.
One often overlooked goal in content strategy is to provide inspiration to viewers and consumers. Inspiring content can be anything that encourages people to try something new, challenge themselves, or push their limits. Showing the achievements of others, those who have overcome adversity or other challenges will often inspire people to do something featured in the video or to buy a product to help them do that. This can be particularly beneficial in charity campaigns.
Not on this list but we will go over at a later date are
Findable, Readable, Understandable, Actionable, Brandable, and last but not least Shareable. Also Essential are Awareness, Interest, Consideration, Decision, and how you get there Research, Planning, and Ideas, Execution/Creation, Optimization, Distribution and Analysis of the data, Retweak until you have the best results.
Random Search Terms
Follow up on WordPress plugin changelogs
Following up on the WordPress weekly, and the final topic of discussion; changelogs and implementing them into your plugins. Now...
It didn’t take long to add a point 1
Announced already, WordPress 2.8.1 beta 1
bbPress 1.0 Release Candidate 3
Another milestone in the sister application of WordPress; bbPress is that much closer to final release! Check out this video...
A busy busy Wednesday night!
Well, aside from waiting all day for WordPress 2.8 to be released into the wild (public). I left the comfort...
powered by WassUp
Recent Posts: Fully Net Worth . com
Kurt Volker is an American diplomat. He served as the U.S. Ambassador to NATO and also as executive director of the McCain Institute of International Leadership. Kurt Volker net worth is as of 2019 is estimated to be $8 million. Volker was born on December 27, 1964, in Hatboro, Pennsylvania to Benjamin and Thelma Volker. […]
Alison Hammond is an English television personality who is known for presenting ITV’s ‘This Morning’ as the showbiz reporter. As of 2019, Alison Hammond net worth is estimated to be $1.5 million. Hammond was born on February 5, 1979, in Birmingham, England. Her father is Nevisian and her mother is Guyanese. Before she became famous she was a […]
Joseph Christian Chestnut is an American competitive eater. But, he isn’t just any competitive eater, he is currently ranked as number one in this unique sport according to Major League Eating. As of 2019, Joey Chestnut net worth is estimated to be $2 million. Chestnut was born on November 25, 1983, in Vallejo, California. Having grown […]