Articles
CONTENT MARKETING CHECKLIST – THE ESSENTIALS
Checklist for content marketing essentials

When creating content that is going to be valuable in attracting a defined audience it is important to remember four key areas, all of which WPcult can assist you with. Your content should try and combine all of the following:
- Educate
Educational content conveys knowledge to the user. Insightful videos that answer a question can leave a lasting impression. This includes videos such as ‘how to’ tutorials across a spectrum of areas: how to tie a tie, how to start a business, how to draw, or even how to be a ninja. Educational content satisfies the consumer’s thirst for knowledge or answers a defined question. This will be content worth viewing and sharing with selective audiences.
WPcult can research what people are searching for around your brand and what consumers want to find out. This in turn will drive traffic to your content.
- Inform
Whereas educational content answers people’s questions, informational content can keep people up-to-date with news and events, as opposed to responding to questions they may have. Social media is now the go-to platform for the collection and distribution of this content, as opposed to old media channels. The challenge with this form of content is its time-limited nature with content becoming irrelevant when lacking context.
- Entertain
Telling stories is as old as the human condition itself. Evoking emotion through entertainment is a great trap for viewers. Video is the ideal tool for evoking empathy or extreme emotion, whether this is through humor or sadness. As one statistic claims that video is worth 1.8 million words, this is the optimum medium to showcase the marketing power of entertainment. Humour also works with text-based advertising and memes, but the humor in video-form is likely to achieve more views and shares than anything else.
- Inspire
One often overlooked goal in content strategy is to provide inspiration to viewers and consumers. Inspiring content can be anything that encourages people to try something new, challenge themselves, or push their limits. Showing the achievements of others, those who have overcome adversity or other challenges will often inspire people to do something featured in the video or to buy a product to help them do that. This can be particularly beneficial in charity campaigns.
Top 28 social marketing resources
Not on this list but we will go over at a later date are
Findable, Readable, Understandable, Actionable, Brandable, and last but not least Shareable. Also Essential are Awareness, Interest, Consideration, Decision, and how you get there Research, Planning, and Ideas, Execution/Creation, Optimization, Distribution and Analysis of the data, Retweak until you have the best results.
Articles
Echo Images inside a Post into the Loop
Here is a useful trick. Want to call or echo an image into your blog post with our using the custom fields? Well this could be tricky, but I know of a way.
All you have to do is print these lines of code into your
index.php
or home.php
inside the loop:
<?php $id =$post->ID; $the_content =$wpdb->get_var("SELECT post_content FROM $wpdb->posts WHERE ID = $id"); $home = get_option('home'); $pattern = '!<img.*?src="'.$home.'(.*?)"!'; preg_match_all($pattern, $the_content, $matches); $image_src = $matches['1'][0]; ?>
then after write:
<?php if($image_src != '') { ?> <a href="<?php echo the_permalink() ?>" rel="bookmark" title="Link to <?php the_title(); ?>"><?php the_title(); ?></a><br /> <a href="<?php the_permalink() ?>" rel="bookmark" title="<?php the_title(); ?>"><img src="<?php echo $image_src; ?>" alt="<?php the_title(); ?>" /></a> <?php } ?>
That’s all! This will look for the first image in your post and echo it in the loop, could be used to show off those pretty thumbnails for the post..
Articles
Post this to Twitter
Hey, do you have a list a social bookmark links? Does it have a Twitter link?
Well here is a way you can link a post to your Twitter.
<a href="http://twitter.com/home?status=Blog Post: <?php the_permalink(); ?>" class="external" title="Click to send this post to Twitter!">Twitter</a>
Pretty useful I might say 🙂
Guest Post
Top 8 popular WordPress plugins of all the time
The WordPress plugin repository has over 54,000 plugins that enhance user experience by filling gaps in WordPress’s core functionality. Eight prominent plugins include Yoast SEO for optimizing SEO and readability, Akismet for spam filtration, Jetpack for multiple functionalities, WooCommerce for e-commerce, WPForms for form creation, WP Rocket for speeding up page load times, Elementor for complex designs without coding, and Migrate Guru for WordPress migration. They contribute to the website’s security, user-friendliness, and speed.

The WordPress plugin repository has 54,000+ plugins. That’s like a lot. These plugins are used to complement the core WP installation. In other words, it improves a user’s experience on WordPress. They handle certain features and functionalities that WP cannot do by itself.
Choosing the correct plugin is vital for your website’s security, user-friendliness, and speed. Else you can take WordPress support from a good team.
We have listed down the top 8 popular WordPress plugins. Let’s discuss first what WP Plugin is.
WordPress Plugin
WP plugin is defined as a software tool that is scripted in the PHP language. It includes additional features on your WP website. The plugin provides a simple process to add features to your website without writing a single code.
The API of the plugin provides an effective hooks’ and filters set. This robust set enables developers to modify or add new functions with WordPress.
8 Popular WordPress plugins
Search Engine Optimization is necessary to boost traffic to your website. Without any doubt, Yoast SEO is the best WordPress SEO plugin. It supports you to add Meta tags, connect your website with Google Search Console, etc.
The plugins provide you with a complete solution to improve on-page SEO. The features of Yoast SEO are as follows:
- Readability check
- Internal linking suggestion
- Access to create custom Description/Mets Header
- XML News Sitemaps
- Quickly build 301 directs with the Redirect feature
- Optimize for synonyms, keywords
- Update as per Google’s algorithm
The plugin makes sure that your site meets the top-most SEO principle. It provides the tools to optimize your content for overall readability and SEO.
Every day it is not easy to filter out spam that is either irrelevant stories or promotional links. Automattic developed a tool called Akismet.
It is known as the godfather of comment spam reduction plugins. The plugin works great to track back spam and filter out most comments. It reviews all your contact form submissions against their global spam database. This WordPress Premium plugin provides advanced security solutions along with spam protection.
To use the plugin, you will need an API key that is free for non-commercial use. It is beneficial if you receive at least ten comments daily.
The Automattic company built another top-most WordPress plugin called Jetpack. It is a versatile tool with numerous features. The plugin supports you with design, marketing, and security. Among its multiple features, you can perform the following-
- Spam filtration
- Malware scanning
- Find site analytics
- Login security
- CDN
- Automatic social media posting
- Slow image loading
- Multiple WordPress themes and more.
How can we miss WooCommerce among the list of popular WordPress plugins? An e-commerce plugin enables you to sell anything on the web simply.
The plugin has an abundance of themes, easy customization options, and much more. Therefore, it stands unique among the list of WordPress plugins.
Wondering why WooCommerce is best for you? The plugin provides features such as adding product variation, extensive payment methods, etc. The developer community creates extensions to make online selling as smooth as possible.
WPForms
WPForms is a fantastic plugin that allows people to create popular forms with simple and easy steps. The form is created by using a simple interface of drag-and-drop. This plugin enables you to create contact, subscription, payment, survey, and other forms. It doesn’t require you to put in a great effort, as you can create forms with just a few clicks.
Note that this plugin can integrate with all the primary payment and marketing platforms.
Every business requires quick page load times and to accomplish this caching solution is the most effective way. The WordPress repository has a Premium caching plugin called WP Rocket. It helps to escalate the loading time of a site. The plugin works with the cached copies and reduces the servers’ workload. It also aids in lowering the HTML, JavaScript, and CSS file weight through minimization. The features of the plugin include-
- Compatible with cloud flare
- Improve user-end browser caching
- Quick Load images while scrolling down
- Support WordPress Multi website
- Incorporate caching solution along with a CDN
- Load images on request
- Facilitate slow loading to boost page load time.
Page builder aids you in creating more complex designs as you don’t need to use coding. The most popular page builder plugin as per WordPress.org is Elementor. The plugin has quickly shot up the rank with over 1.2 million active installs. It offers a free package to build complex designs with a drag-and-drop interface.
You must think of installing this plugin on your website. This will support you to have full control over your design.
Migrate Guru is a specifically designed, fully automated plugin for WP migration. It offers you the fastest, easiest, and most reliable method to migrate your WordPress website. The plugin runs on an external server named BlogVault’s server. You can quickly transfer large sites without any issues.
There is a choice to save the migration setting and remove the unnecessary files during the migration process. This allows you to repeat the migration with a single click in the future.
The plugin has the following feature:
- No overload on the website
- No requirement for storage space
- Easy to use
- Build for large websites
- One-click migration
- Fully automatic, replace & built-in-search
Large images slow down the loading of websites. Therefore, it is crucial to optimize every file image to improve speed. Optimizing every image manually can be a tedious task.
For this, you can apply the Smush plugin. It is a simple way to compress and optimize your WP website images. The plugin compresses images all over your website automatically. You will need to upload images to your WP website media folder.
The plugin provides no interruption in your workflow and improves website performance.
Conclusion
A WordPress plugin helps you to quickly and smoothly run your website. It improves user experience and supports websites to reach a wider audience.
No need to get confused about which plugin is best for your website. We have mentioned 8 of the pre-eminent WP plugins of all time. These plugins are accessible in free as well as paid forms.
Author’s Bio
Jinny Sarah Jacob is a Sr. Technical content writer at 24×7 WP Support, a leading WordPress development company that supports WordPress themes, plugins, and errors. She is a passionate technology geek and loves to write blogs on marketing, technology, B2B, big data/analytics, business strategizing, etc.
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