Guest Post
6 Digital Marketing Trends for Better Ecommerce Conversions

To stay ahead of the digital marketing game, it’s not enough to understand and apply basic industry concepts. Being up to date on trends is a key component of successful digital marketing because the digital world, like everyone in your target demographic, is continually evolving.
Marketing trends can come and go as quickly as fashion, technology, or pop culture. It is, however, simple to keep ahead of the game.
6 Key Trends to Increase eCommerce Conversions
Use the following trends to your advantage. This list will assist you in strategizing and planning for your eCommerce business’s future. Let’s take a look at how these trends could benefit marketing.
Shopping in a Social Environment
Shopping at the mall in a bunch has mostly been replaced by social shopping. That isn’t to say that people don’t prefer to flaunt their recent purchase.
They make it easy for shoppers to click, buy, and share their happy news online with all of their connections using shoppable posts like Instagram Galleries.
For businesses that can target these networked buyers with new discounts and other incentives, it’s marketing gold. So let’s start with Incrementors for better services experiences.
Retailers should concentrate their efforts on Instagram, Facebook, and Pinterest, in addition to Instagram. Sixty percent of Instagram users say they discover new products, and seventy percent of those do take action. Retailers cannot ignore the popularity of social shopping.
AI helps retailers in learning more about their customers
Artificial intelligence (AI) and machine learning enable customers to enjoy automated, personalised purchase experiences.
AI collects data on how customers shop when they make purchases, and what they’re seeking in a product or service regularly. It’s a technology that can’t be recreated in a physical location.
On social media, we’ve seen the inverse phenomenon, when AIs learn from humans’ more negative comments, but it’s extremely likely that consumers would seek the impact.
Customer reviews might help to build trust
So, you’ve begun utilising Instagram Shopping. When it comes to bringing the traffic to the desired place things are going quite well, but things aren’t going so well in terms of those pageviews converting into sales at a high rate.
It might now affect the ratings at first but slowly with time you will start to notice a drastic change as your business grows.
Customer feedback, to be precise. Consumers with limited discretionary cash are wary of spending their money, and nothing is more reassuring (read: compelling) than a wonderful review from someone who has purchased one or more of your products.
Ratings and reviews on product pages are a tested method of converting more site visitors into buyers.
Personalization
Everyone enjoys receiving a birthday gift, and they value the attention and personal attention that comes with it. Personalization is an effective marketing tactic.
Your online clients need individualised service, and there are several ways to provide it, all of which are supported by AI and machine learning too. Incrementors help the marketers to improve the conversion which eventually leads to business growth.
Send relevant products to your customers while they explore, search, or check out. “Visitors who watched this also viewed” referrals account for 68 percent of some retailers’ revenue.
Referral marketing
One last piece of e-commerce marketing advice: leverage the power of referral marketing to turn your most devoted clients’ enthusiasm into a regular stream of new business.
The best way to take your business to a whole new scale where you can just use the word of mouth technique and can increase your user base.
For those who don’t know what referral marketing is, it is the process of motivating your consumers to tell others about how much they love your company. It’s comparable to gathering client testimonials in terms of strategy, with the exception that it’s more direct.
Chatbots
Your prospects are more likely to trust their close ones than random online strangers. Your prospects are more likely to trust their close ones than random online strangers. Chatbots make shopping more enjoyable.
Chatbots communicate with internet shoppers in the same way that a human salesperson would. Today customers expect that they can identify the products just with a single click. A chatbot can help save a lot of time in such a situation.
Experts expect that by 2022, 85 percent of enterprises will use chatbots.
Chatbots provide a wide range of services. However, I believe they will have a significant impact on how consumers shop online. Self-checkout kiosks will very certainly become the norm in retail, and in-store marketing will grow.”
Want to learn the best Ecommerce marketing strategies? Watch this amazing video:
Conclusion
So there you have it: your handy guide to the top digital marketing trends we predict will be big in 2022. The best way to stay competitive, grow, and secure consumer loyalty is to stay on top of it with the current trends going on.
It’s going to be a big year for technical advancements, marketing tools, and forward-thinking strategies, so make your new year’s resolutions about your adaptability, flexibility, and readiness to evolve with the times.
Author BIO – Shiv Gupta is the Founder and Head of Growth at Incrementors. Incrementors is an Award-Winning Digital Marketing Agency that helps clients to grow their business online by generating more traffic, leads, and sales. Incrementors specializes in providing customized, tailored online marketing solutions highly specific to the needs of the clients.
Guest Post
Beat Recession Blues with These PHP Web Development Best Practices

With the recession taking over the majority of economies across the globe, securing your job has become the topmost priority. The scenario is the same across different verticals and for programmers, it is even worse. As the resource pool of PHP developers is expanding, the crunch of right projects and jobs is also deepening. Organizations are paying emphasis on quality rather than quantity. It’s all about the survival of the fittest.
Getting your hands on a handsomely paying project is not just a matter of luck. It also readily depends on the quality of services rendered by you as a developer. A PHP web development project requires you to have in-depth knowledge of the language and deploy industry best practices. As you scan your clientele in hope of grabbing onto the next breakthrough project, here are some coding best practices that can get you through the stringent quality evaluations of even the daintiest clients:
- Get Friendly with Single Quoted Strings: Using single quotes over double quotes gives you a marginal performance benefit, especially if you are coding some intricate project. A PHP string that is surrounded in double quotes is misinterpreted as variables and special characters by the PHP interpreter. If you want a single-string output, it is best to use single quotes. It enhances the performance of your PHP application as the string doesn’t get parsed.
- Don’t Use Regular Expressions Unnecessarily: Keep a safe distance from ereg and preg function groups as and when possible, especially if you are performing basic string operations. When str_replace and strtr functions are faster than preg_replace, why do you wish to stick with old school functions? Move on and save your application from those crunch cycles.
- Short Open Tags are a Big No-No: Are you still torturing your PHP application with short tags? It’s time you show some mercy. <? Is just a bad code form and creates conflict with XML parsers. It will also annoy people who will try modifying your code in PHP directives. So, you won’t find even a single justification for using open tags. Use full tags instead and let your application breathe.
- Keep Functions out of Loop Declarations: Using functions inside loops is not a great idea. It is annoying to see how some developers stake the performance of the application to save an extra line of code. If you use a function inside a loop, it will get executed as and when iteration initiates. If you have a bigger loop, this will mean you are increasing the execution time, which is not a bit user-friendly.
- Document Your Code: You might have heard it a hundred times, but it by no means depreciates its value. Documenting your code means you value your hard work as well as your client’s investment in the programming phase. Many organizations will hire you just on the basis of your documentation habits.
- Variable Initialization is a Must: If you don’t initialize a variable, PHP will create it automatically, but it is best not to rely on this feature. The code becomes sloppy and God forbids if you have to track down the initiating point of the variable, you will have to scan through the entire code. Moreover, incrementing of an uninitialized variable takes more time than that of an initialized variable. So, it’s best to initialize a variable.
PHP web development can be a tricky job, especially when so many others are keeping a watch, waiting to grab any opportunity that comes their way. It is best to follow best practices and adhere to stringent quality standards, to rapidly increase your client base.
Author:- Steve Graham is an expert in PHP Web Development, who has been blogging on the niche for the last 6 years. Currently, he is associated as a freelancer with a PHP development firm that deals in PHP Development Outsourcing.
Guest Post
The Best Christmas Apps for iPhone 5

The Christmas spirit is often one that takes a little while to get into, however, iOS devices and the Apple store have your back with a range of amazing Christmas apps that will put you in the mood for the holidays and put the happiness back in your heart.
Fortunately, Christmas usually coincides with the arrival of a new phone, meaning many of us will have the new iPhone 5 for Christmas apps. So, what are the best fun iPhone apps available for Christmas?
Blabber Box – Christmas Edition
There’s nothing like a bit of a laugh to lighten up proceedings and the good people at blabber box have provided a giggle or two with the Blabber Box Christmas Edition. Choose from one of four characters and then record and animate your vocals over some half-minute cartoons of Santa, a nutcracker, Rudolf, and of course an elf. It’s silly fun, but a great way to lift those Christmas blues.
Christmas Fire
Chestnuts roasting on an open fire – it sounds idyllic, doesn’t it? Unfortunately, many of us don’t have the liberty of an open fire at Christmas. However, for those who fall into the aforementioned category, there is an answer – Christmas Fire from the App Store. The app creates the crackle of a fire and even has a number of Christmas tracks included. The perfect alternative to the Christmas fire – well, maybe not, but cool nonetheless.
White Christmas
We all dream of a white Christmas and with this app, you can have it. The live photo-taking app will create the effect of snowfall on your iPhone, allowing you to create a snowy Facebook profile photo. There’s also the option to add Santa and a number of other festive templates to the image. It also uploads directly to social media.
Santa GPS
If you have little ones then you will certainly have to await the excitement of Christmas with eagerness. Of course, it can be hard to know how Santa is doing and where he is. Fortunately, there is an answer with the Santa GPS. This app shows you where the man himself is on the night in question. The app even has a Good and Naughty list that allows you to check your position.
oChristmas Tree
This app really encapsulates the feeling of Christmas. From the crackling fire to the snow falling outside, this app has it all and even allows you to choose from up to 63 ornaments for your tree. These also include a range of animations and sound effects with ornaments and you can then send your tree with festive lighting and all to friends and family.
Festive Holiday Baking
Christmas is about food and this festive app has a wide range of great baking recipes that are made with less than 8 ingredients – most of which you will have. It’s a nicely laid out app that will provide a festive feel for your stomach.
Christmas Music
This app has over 10,000 free songs for you to play throughout Christmas and with this sheer number, we would say you can play without repeat from November to January.
Christmas apps are a great way to get into the spirit of things, so why not download a few and have some fun?
Cormac Reynolds writes for Festive-lighting.com a UK-based company that supplies all your decoration needs for the festive season.
Guest Post
5 Unique Business Card Designs Your Clients Will Love

Business cards are an excellent way to share your information, especially if you’re self-employed. The only problem is that business cards can be boring. The key to surviving in today’s world is standing out, even when passing out business cards. This means thinking outside the box with a business card that makes it easy to remember. The following are just five unique business card designs your clients will love.
Multipurpose Cards
When giving out a business card, why not give customers something they can use. For example, your business card may serve as a ruler or ice scraper for your car. It’s best to match your multipurpose business card to your business. A bookstore owner may have business cards that serve as bookmarks or an illuminated business card for nighttime reading.
Edible and Drinkable Cards
It doesn’t matter what type of business you’re in, edible and drinkable business cards will get you noticed. You might have business cards that have teabags attached or have a bakery make cookies with your business information. These would be great for conventions.
Comb Cards
Those running a hair salon or beauty supply store should definitely consider comb cards. These are just what they sound like, a plastic business card that features a comb on one side. It’s unique and something that customers can throw into their purses. Remember, when business cards are useful, they’re more likely to get noticed rather than tossed in a drawer.
Dog Tag Cards
Dog tag business cards are something that stores that cater to men should definitely look into. It’s something that men are going to find truly unique and memorable. For example, those that run a gun and ammo shop or a shooting range would greatly benefit from this style of card.
Map Card
Want more people to find your business, then make it easy for them to do with your business card. There are business cards that unfold into a map or those that feature a map on the back. Remember, you want something that is unique. You might even have the map drawn out on cookie business cards. Now that would be memorable.
Business cards don’t have to be the same old thing. Unfortunately, even cute designs are getting old. With more and more people working for themselves, you need to stand out and a regular business card won’t get the job done. That’s why you need to design a unique business card. Whether it’s an edible card or even a comb, this is something that should be memorable to your customers.
About the Author: Marlin Morrisroe loves finding unique ways to market his business. Cookies, anyone?
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