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SEO lowdown and making it work to your advantage.

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SEO lowdown and making it work to your advantage. 11

The Internet offers users a wealth of information on virtually every topic imaginable, all within a few clicks of the keyboard. With such a vast amount of information on any given subject. How can you ensure that your article, photo, ad, or other information gets noticed instead of getting lost in the sea of information? The answer is to make use of Search Engine Optimization or SEO. Read on to learn about SEO and how it can bring visitors to your content, increase your web traffic, and possibly result in a new client, reader, or sale.

SEO lowdown and making it work to your advantage. 12
SEO lowdown and making it work to your advantage. 28

* What Is SEO Content?

So, what exactly is SEO content, and how can it work for you? SEO is a strategy used in Internet marketing that makes your particular piece stand out from the others and makes it visible in search engines. So that people who are searching for information can find you. Even if you have a top-notch million-dollar website, What good is it if you have no visitors?

Only when potential readers, clients, or customers can locate your page will you have the opportunity to sell or promote your offer. Search Engine Optimized (SEO) content will work for individuals and businesses alike because it allows you to be discovered. The higher you rank in search engine results, the better potential you have to attract those visitors, wrack up those page views, promote your event, or make those sales.

* Understanding Search Engines and How They Relate to SEO

To understand how SEO content works. It is, first, essential to understand a bit of how a search engine works. First, search engines have bots or spiders, like little workers scouring the web to find new and relevant sites/pages; this is called the crawl. Once crawled by these bots, the information will go through a rigorous set of algorithms that will decide if your site/page is worthy and beneficial to the search engine’s audience. Think of it as somewhat of an old-fashioned card catalog at a library before everything was available on the computer. It’s only much faster and much more accurate.

* Internet Bots and Crawling

What is the bot’s job? First, they scour the net for information, websites, photos, files, videos, etc. Then, the bots will put this gathered information into files (basically called indexing), which are then sorted depending on the search engine’s particular algorithm.

Bots will also check how often a page gets updated and how many linkbacks a page or site has; they will grade the quality of the links that link back and their relevance to your site/page. 

 * Search Engine Ranking and Retrieval- Where SEO Content Matters

This leads us to the final stage, where information is ranked and sorted in the database to be accessed and organized for rankings. The search engines will draw from this database and give you the highest-ranking results among billions of other pages/sites. This is why SEO matters because SEO helps you get discovered (or, as many say, SEO helps get you ranked at the top of the search engine results).

* Making Your Content Rank Higher In the Search Engine Results

There is no magic bullet that works for all types of content and search engines. However, these essential steps will work 99% of the time. 

In closing, this subject brings high-quality, relevant content. Update regularly and build links both internal and external, both outgoing and incoming. Make it clear and understandable for both the reader and the Spiders (research). Most sites do better as niche sites. This means staying in your lane and becoming an expert. Experts in any given niche receive love from Google and other search engines, making your SEO work more effortless in the future. (bonus: your competitors will link to you as well when they see you as an expert in your field.)

* Too Much SEO Is Known As Keyword Stuffing

Keywords and phrases are beneficial. However, don’t overuse keywords in your content, as this can backfire on you. When you overuse a keyword or phrase, this will hurt your SEO endeavor, making search engines consider your piece spam. This will keep you from being listed or being poorly ranked in the search engine results. This practice of overcompensating keywords/phrases is called keyword stuffing. It might have worked in the past, but it doesn’t work anymore. 

In short, if you feel you have used a word or phrase too much but it is still relevant to your story/article/content, try changing them for similar words/phrases. 

* Tips For Using SEO Content

Here are some great tips for using SEO content. First, use your keyword several times throughout the piece without overusing it. Places to include the keyword or phrase include the title, first paragraph, and last paragraph a few times throughout the main body of the page, in sub-headings, and in the meta-title. Second, try to keep your keyword density to a certain percentage, depending on how many words the page has. Typically, a 2% to 3% keyword density is considered a reasonable amount. However, some people may prefer a slightly larger percentage.

* Conclusion

SEO in content helps your page rank higher in the search results so that more people will find your page/offer. Making your content visible requires the proper use of keywords and keyword phrasing placed at strategic points throughout your content. 

In the end, the whole reason for taking your valuable time and creating content or posting some offering is to get the word out, to gain an audience, or to find new clients/customers. You need traffic for this, and the way to achieve this is through the correct use of SEO.

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Beat Recession Blues with These PHP Web Development Best Practices

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Beat Recession Blues with These PHP Web Development Best Practices 18

Beat Recession Blues with These PHP Web Development Best Practices 19

With the recession taking over the majority of economies across the globe, securing your job has become the topmost priority. The scenario is the same across different verticals and for programmers, it is even worse. As the resource pool of PHP developers is expanding, the crunch of right projects and jobs is also deepening. Organizations are paying emphasis on quality rather than quantity. It’s all about the survival of the fittest.

Getting your hands on a handsomely paying project is not just a matter of luck. It also readily depends on the quality of services rendered by you as a developer. A PHP web development project requires you to have in-depth knowledge of the language and deploy industry best practices. As you scan your clientele in hope of grabbing onto the next breakthrough project, here are some coding best practices that can get you through the stringent quality evaluations of even the daintiest clients:

  1. Get Friendly with Single Quoted Strings: Using single quotes over double quotes gives you a marginal performance benefit, especially if you are coding some intricate project. A PHP string that is surrounded in double quotes is misinterpreted as variables and special characters by the PHP interpreter. If you want a single-string output, it is best to use single quotes. It enhances the performance of your PHP application as the string doesn’t get parsed.
  2. Don’t Use Regular Expressions Unnecessarily: Keep a safe distance from ereg and preg function groups as and when possible, especially if you are performing basic string operations. When str_replace and strtr functions are faster than preg_replace, why do you wish to stick with old school functions? Move on and save your application from those crunch cycles.
  3. Short Open Tags are a Big No-No: Are you still torturing your PHP application with short tags? It’s time you show some mercy. <? Is just a bad code form and creates conflict with XML parsers. It will also annoy people who will try modifying your code in PHP directives. So, you won’t find even a single justification for using open tags. Use full tags instead and let your application breathe.
  4. Keep Functions out of Loop Declarations: Using functions inside loops is not a great idea. It is annoying to see how some developers stake the performance of the application to save an extra line of code. If you use a function inside a loop, it will get executed as and when iteration initiates. If you have a bigger loop, this will mean you are increasing the execution time, which is not a bit user-friendly.
  5. Document Your Code: You might have heard it a hundred times, but it by no means depreciates its value. Documenting your code means you value your hard work as well as your client’s investment in the programming phase. Many organizations will hire you just on the basis of your documentation habits.
  6. Variable Initialization is a Must: If you don’t initialize a variable, PHP will create it automatically, but it is best not to rely on this feature. The code becomes sloppy and God forbids if you have to track down the initiating point of the variable, you will have to scan through the entire code. Moreover, incrementing of an uninitialized variable takes more time than that of an initialized variable. So, it’s best to initialize a variable.

PHP web development can be a tricky job, especially when so many others are keeping a watch, waiting to grab any opportunity that comes their way. It is best to follow best practices and adhere to stringent quality standards, to rapidly increase your client base.

Author:- Steve Graham is an expert in PHP Web Development, who has been blogging on the niche for the last 6 years. Currently, he is associated as a freelancer with a PHP development firm that deals in PHP Development Outsourcing.

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The Best Christmas Apps for iPhone 5

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The Best Christmas Apps for iPhone 5 22

The Christmas spirit is often one that takes a little while to get into, however, iOS devices and the Apple store have your back with a range of amazing Christmas apps that will put you in the mood for the holidays and put the happiness back in your heart.

Fortunately, Christmas usually coincides with the arrival of a new phone, meaning many of us will have the new iPhone 5 for Christmas apps. So, what are the best fun iPhone apps available for Christmas?

Blabber Box – Christmas Edition

There’s nothing like a bit of a laugh to lighten up proceedings and the good people at blabber box have provided a giggle or two with the Blabber Box Christmas Edition. Choose from one of four characters and then record and animate your vocals over some half-minute cartoons of Santa, a nutcracker, Rudolf, and of course an elf. It’s silly fun, but a great way to lift those Christmas blues.

Christmas Fire

Chestnuts roasting on an open fire – it sounds idyllic, doesn’t it? Unfortunately, many of us don’t have the liberty of an open fire at Christmas. However, for those who fall into the aforementioned category, there is an answer – Christmas Fire from the App Store. The app creates the crackle of a fire and even has a number of Christmas tracks included. The perfect alternative to the Christmas fire – well, maybe not, but cool nonetheless.

White Christmas

We all dream of a white Christmas and with this app, you can have it. The live photo-taking app will create the effect of snowfall on your iPhone, allowing you to create a snowy Facebook profile photo. There’s also the option to add Santa and a number of other festive templates to the image. It also uploads directly to social media.

Santa GPS

If you have little ones then you will certainly have to await the excitement of Christmas with eagerness. Of course, it can be hard to know how Santa is doing and where he is. Fortunately, there is an answer with the Santa GPS. This app shows you where the man himself is on the night in question. The app even has a Good and Naughty list that allows you to check your position.

oChristmas Tree

This app really encapsulates the feeling of Christmas. From the crackling fire to the snow falling outside, this app has it all and even allows you to choose from up to 63 ornaments for your tree. These also include a range of animations and sound effects with ornaments and you can then send your tree with festive lighting and all to friends and family.

Festive Holiday Baking

Christmas is about food and this festive app has a wide range of great baking recipes that are made with less than 8 ingredients – most of which you will have. It’s a nicely laid out app that will provide a festive feel for your stomach.

Christmas Music

This app has over 10,000 free songs for you to play throughout Christmas and with this sheer number, we would say you can play without repeat from November to January.

Christmas apps are a great way to get into the spirit of things, so why not download a few and have some fun?

Cormac Reynolds writes for Festive-lighting.com a UK-based company that supplies all your decoration needs for the festive season.

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5 Unique Business Card Designs Your Clients Will Love

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5 Unique Business Card Designs Your Clients Will Love 24

5 Unique Business Card Designs Your Clients Will Love 25

Business cards are an excellent way to share your information, especially if you’re self-employed. The only problem is that business cards can be boring. The key to surviving in today’s world is standing out, even when passing out business cards. This means thinking outside the box with a business card that makes it easy to remember. The following are just five unique business card designs your clients will love.

Multipurpose Cards

When giving out a business card, why not give customers something they can use. For example, your business card may serve as a ruler or ice scraper for your car. It’s best to match your multipurpose business card to your business. A bookstore owner may have business cards that serve as bookmarks or an illuminated business card for nighttime reading.

Edible and Drinkable Cards

It doesn’t matter what type of business you’re in, edible and drinkable business cards will get you noticed. You might have business cards that have teabags attached or have a bakery make cookies with your business information. These would be great for conventions.

Comb Cards

Those running a hair salon or beauty supply store should definitely consider comb cards. These are just what they sound like, a plastic business card that features a comb on one side. It’s unique and something that customers can throw into their purses. Remember, when business cards are useful, they’re more likely to get noticed rather than tossed in a drawer.

Dog Tag Cards

Dog tag business cards are something that stores that cater to men should definitely look into. It’s something that men are going to find truly unique and memorable. For example, those that run a gun and ammo shop or a shooting range would greatly benefit from this style of card.

Map Card

Want more people to find your business, then make it easy for them to do with your business card. There are business cards that unfold into a map or those that feature a map on the back. Remember, you want something that is unique. You might even have the map drawn out on cookie business cards. Now that would be memorable.

Business cards don’t have to be the same old thing. Unfortunately, even cute designs are getting old. With more and more people working for themselves, you need to stand out and a regular business card won’t get the job done. That’s why you need to design a unique business card. Whether it’s an edible card or even a comb, this is something that should be memorable to your customers.

About the Author: Marlin Morrisroe loves finding unique ways to market his business. Cookies, anyone?

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