You may notice on some of our posts a gallery of images. We are using the built in WordPress up-loader, and when there are a few images we use the gallery insert button. But we are fans of jQuery and are using Thickbox.

As you know the basic gallery insert with attach the gallery images and link them to an image attachment page. Instead we installed the Gallery Plus plugin by Justin Hawkwood.

This plugin alone will add the ability under the Settings — options to add a “title” attribute in the <a> link and a rel attribute of “lightbox”.

Now I do have some site’s with lightbox installed, and I am a fan of the script, but I didn’t want to use the Scriptaculous script. And I do know that there is a Lightbox script based on jQuery.

Anyway… since I am using the Thickbox script on this site, the plugin needed a little tweaking:

There are two files contained in the download: gallery-plus.php & options.php, both with need to be edited. Lets start with the options.php:

Find.

update_option('gallery_plus_overlay', $_POST['gallery_plus_overlay']);

Add the 2nd line below, like this.

update_option('gallery_plus_overlay', $_POST['gallery_plus_overlay']);
update_option('gallery_plus_overlay2', $_POST['gallery_plus_overlay2']);


Next Find.

$gallery_plus_overlay = stripslashes(get_option('gallery_plus_overlay'));

Add the 2nd line below, like this.

$gallery_plus_overlay = stripslashes(get_option('gallery_plus_overlay'));
$gallery_plus_overlay2 = stripslashes(get_option('gallery_plus_overlay2'));

This is where it gets tricky. Find these next lines.

<tr valign="baseline">
<th scope="row"><?php _e('"rel" value in &lt;a&gt; tag:') ?></th>
<td><select name="gallery_plus_overlay">
<option value="none"<?php if ($gallery_plus_overlay == 'none') echo ' selected="selected"'; ?>>none</option>
<option value="lightbox"<?php if ($gallery_plus_overlay == 'lightbox') echo ' selected="selected"'; ?>>lightbox</option>
</select> Specify which, if any, javscript image overlay package to use. THIS PLUGIN DOES NOT INSTALL ANY OVERLAY PACKAGES.<br /><em>Note: Only applies when <strong>Link type</strong> is set to "image".</em>
</td></tr>

And Add these lines above.

<tr valign="baseline">
<th scope="row"><?php _e('Insert "class=..." Attribute In Link:') ?></th>
<td><select name="gallery_plus_overlay2">
<option value="none"<?php if ($gallery_plus_overlay2 == 'none') echo ' selected="selected"'; ?>>NONE</option>
<option value="thickbox"<?php if ($gallery_plus_overlay2 == 'thickbox') echo ' selected="selected"'; ?>>thickbox</option>
</select> <em>Note: Only applies when <strong>Link Images To Full Resolution</strong> is on.</em>
</td></tr>

It should look like this:

<tr valign="baseline">
<th scope="row"><?php _e('Insert "class=..." Attribute In Link:') ?></th>
<td><select name="gallery_plus_overlay2">
<option value="none"<?php if ($gallery_plus_overlay2 == 'none') echo ' selected="selected"'; ?>>NONE</option>
<option value="thickbox"<?php if ($gallery_plus_overlay2 == 'thickbox') echo ' selected="selected"'; ?>>thickbox</option>
</select> <em>Note: Only applies when <strong>Link Images To Full Resolution</strong> is on.</em>
</td></tr>

<tr valign="baseline">
<th scope="row"><?php _e('"rel" value in &lt;a&gt; tag:') ?></th>
<td><select name="gallery_plus_overlay">
<option value="none"<?php if ($gallery_plus_overlay == 'none') echo ' selected="selected"'; ?>>none</option>
<option value="lightbox"<?php if ($gallery_plus_overlay == 'lightbox') echo ' selected="selected"'; ?>>lightbox</option>
</select> Specify which, if any, javscript image overlay package to use. THIS PLUGIN DOES NOT INSTALL ANY OVERLAY PACKAGES.<br /><em>Note: Only applies when <strong>Link type</strong> is set to "image".</em>
</td></tr>

Now lets edit the gallery-plus.php file:

Find.

'overlay' => get_option('gallery_plus_overlay'),

Add the 2nd line below, like this.

'overlay' => get_option('gallery_plus_overlay'),
'overlay2' => get_option('gallery_plus_overlay2'),


Next Find.

<a href=\"$full_image_href[0]\"" . (($overlay != 'none') ? ' class="' . $overlay . '"' : '') . ($atagtitle ? " title=\"".trim(htmlspecialchars($attachment->post_title, ENT_QUOTES ))."\"" : '') . "><img src=\"$thumbnail_link[0]\" title=\"".trim(htmlspecialchars($attachment->post_title, ENT_QUOTES ))."\" alt=\"".trim(htmlspecialchars($attachment->post_excerpt, ENT_QUOTES))."\" width=\"$thumbnail_link[1]\" height=\"$thumbnail_link[2]\" class=\"attachment-thumbnail\" /></a></{$icontag}>";

And change the $overlay to $overlay2, like this.

<a href=\"$full_image_href[0]\"" . (($overlay2 != 'none') ? ' class="' . $overlay2 . '"' : '') . ($atagtitle ? " title=\"".trim(htmlspecialchars($attachment->post_title, ENT_QUOTES ))."\"" : '') . "><img src=\"$thumbnail_link[0]\" title=\"".trim(htmlspecialchars($attachment->post_title, ENT_QUOTES ))."\" alt=\"".trim(htmlspecialchars($attachment->post_excerpt, ENT_QUOTES))."\" width=\"$thumbnail_link[1]\" height=\"$thumbnail_link[2]\" class=\"attachment-thumbnail\" /></a>
</{$icontag}>";

note: I know that this is really just riding the plugin of the lightbox script and telling it to use the thickbox only script, but till it’s added in, this is the way I went about it.

Thanks

To stay ahead of the digital marketing game, it’s not enough to understand and apply basic industry concepts. Being up to date on trends is a key component of successful digital marketing because the digital world, like everyone in your target demographic, is continually evolving. 

Marketing trends can come and go as quickly as fashion, technology, or pop culture. It is, however, simple to keep ahead of the game.

6 Key Trends to Increase eCommerce Conversions

Use the following trends to your advantage. This list will assist you in strategizing and planning for your eCommerce business’s future. Let’s take a look at how these trends could benefit marketing.

Shopping in a Social Environment

Shopping at the mall in a bunch has mostly been replaced by social shopping. That isn’t to say that people don’t prefer to flaunt their recent purchase. 

They make it easy for shoppers to click, buy, and share their happy news online with all of their connections using shoppable posts like Instagram Galleries. 

For businesses that can target these networked buyers with new discounts and other incentives, it’s marketing gold. So let’s start with Incrementors for better services experiences.

Retailers should concentrate their efforts on Instagram, Facebook, and Pinterest, in addition to Instagram. Sixty percent of Instagram users say they discover new products, and seventy percent of those do take action. Retailers cannot ignore the popularity of social shopping.

AI helps retailers in learning more about their customers

Artificial intelligence (AI) and machine learning enable customers to enjoy automated, personalised purchase experiences. 

AI collects data on how customers shop when they make purchases, and what they’re seeking in a product or service regularly. It’s a technology that can’t be recreated in a physical location.

On social media, we’ve seen the inverse phenomenon, when AIs learn from humans’ more negative comments, but it’s extremely likely that consumers would seek the impact.

Customer reviews might help to build trust

So, you’ve begun utilising Instagram Shopping. When it comes to bringing the traffic to the desired place things are going quite well, but things aren’t going so well in terms of those pageviews converting into sales at a high rate.

It might now affect the ratings at first but slowly with time you will start to notice a drastic change as your business grows.

Customer feedback, to be precise. Consumers with limited discretionary cash are wary of spending their money, and nothing is more reassuring (read: compelling) than a wonderful review from someone who has purchased one or more of your products. 

Ratings and reviews on product pages are a tested method of converting more site visitors into buyers.

Personalization

Everyone enjoys receiving a birthday gift, and they value the attention and personal attention that comes with it. Personalization is an effective marketing tactic. 

Your online clients need individualised service, and there are several ways to provide it, all of which are supported by AI and machine learning too. Incrementors help the marketers to improve the conversion which eventually leads to business growth.

Send relevant products to your customers while they explore, search, or check out. “Visitors who watched this also viewed” referrals account for 68 percent of some retailers’ revenue.

Referral marketing 

One last piece of e-commerce marketing advice: leverage the power of referral marketing to turn your most devoted clients’ enthusiasm into a regular stream of new business. 

The best way to take your business to a whole new scale where you can just use the word of mouth technique and can increase your user base.

For those who don’t know what referral marketing is, it is the process of motivating your consumers to tell others about how much they love your company. It’s comparable to gathering client testimonials in terms of strategy, with the exception that it’s more direct. 

Chatbots

Your prospects are more likely to trust their close ones than random online strangers. Your prospects are more likely to trust their close ones than random online strangers. Chatbots make shopping more enjoyable.

Chatbots communicate with internet shoppers in the same way that a human salesperson would. Today customers expect that they can identify the products just with a single click. A chatbot can help save a lot of time in such a situation.

Experts expect that by 2022, 85 percent of enterprises will use chatbots.

Chatbots provide a wide range of services. However, I believe they will have a significant impact on how consumers shop online. Self-checkout kiosks will very certainly become the norm in retail, and in-store marketing will grow.”

Want to learn the best Ecommerce marketing strategies? Watch this amazing video:

Conclusion

So there you have it: your handy guide to the top digital marketing trends we predict will be big in 2022. The best way to stay competitive, grow, and secure consumer loyalty is to stay on top of it with the current trends going on.

It’s going to be a big year for technical advancements, marketing tools, and forward-thinking strategies, so make your new year’s resolutions about your adaptability, flexibility, and readiness to evolve with the times.

Author BIO –  Shiv Gupta is the Founder and Head of Growth at Incrementors. Incrementors is an Award-Winning Digital Marketing Agency that helps clients to grow their business online by generating more traffic, leads, and sales. Incrementors specializes in providing customized, tailored online marketing solutions highly specific to the needs of the clients.

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