Articles
SEO lowdown and making it work to your advantage.
The Internet offers users a wealth of information on virtually every topic imaginable, all within a few clicks of the keyboard. With such a vast amount of information on any given subject. How can you ensure that your article, photo, ad, or other information gets noticed instead of getting lost in the sea of information? The answer is to make use of Search Engine Optimization or SEO. Read on to learn about SEO and how it can bring visitors to your content, increase your web traffic, and possibly result in a new client, reader, or sale.
* What Is SEO Content?
So, what exactly is SEO content, and how can it work for you? SEO is a strategy used in Internet marketing that makes your particular piece stand out from the others and makes it visible in search engines. So that people who are searching for information can find you. Even if you have a top-notch million-dollar website, What good is it if you have no visitors?
Only when potential readers, clients, or customers can locate your page will you have the opportunity to sell or promote your offer. Search Engine Optimized (SEO) content will work for individuals and businesses alike because it allows you to be discovered. The higher you rank in search engine results, the better potential you have to attract those visitors, wrack up those page views, promote your event, or make those sales.
* Understanding Search Engines and How They Relate to SEO
To understand how SEO content works. It is, first, essential to understand a bit of how a search engine works. First, search engines have bots or spiders, like little workers scouring the web to find new and relevant sites/pages; this is called the crawl. Once crawled by these bots, the information will go through a rigorous set of algorithms that will decide if your site/page is worthy and beneficial to the search engine’s audience. Think of it as somewhat of an old-fashioned card catalog at a library before everything was available on the computer. It’s only much faster and much more accurate.
* Internet Bots and Crawling
What is the bot’s job? First, they scour the net for information, websites, photos, files, videos, etc. Then, the bots will put this gathered information into files (basically called indexing), which are then sorted depending on the search engine’s particular algorithm.
Bots will also check how often a page gets updated and how many linkbacks a page or site has; they will grade the quality of the links that link back and their relevance to your site/page.
* Search Engine Ranking and Retrieval- Where SEO Content Matters
This leads us to the final stage, where information is ranked and sorted in the database to be accessed and organized for rankings. The search engines will draw from this database and give you the highest-ranking results among billions of other pages/sites. This is why SEO matters because SEO helps you get discovered (or, as many say, SEO helps get you ranked at the top of the search engine results).
* Making Your Content Rank Higher In the Search Engine Results
There is no magic bullet that works for all types of content and search engines. However, these essential steps will work 99% of the time.
- Quality on-topic content.
- Clear title and description.
- The right amount of keywords.
- On-topic internal and external links. (Marketing Resources)
- Quality links to your content.
- Regular updates.
- Relevance.
- Proper grammar.
- Clarity and Engaging.
In closing, this subject brings high-quality, relevant content. Update regularly and build links both internal and external, both outgoing and incoming. Make it clear and understandable for both the reader and the Spiders (research). Most sites do better as niche sites. This means staying in your lane and becoming an expert. Experts in any given niche receive love from Google and other search engines, making your SEO work more effortless in the future. (bonus: your competitors will link to you as well when they see you as an expert in your field.)
* Too Much SEO Is Known As Keyword Stuffing
Keywords and phrases are beneficial. However, don’t overuse keywords in your content, as this can backfire on you. When you overuse a keyword or phrase, this will hurt your SEO endeavor, making search engines consider your piece spam. This will keep you from being listed or being poorly ranked in the search engine results. This practice of overcompensating keywords/phrases is called keyword stuffing. It might have worked in the past, but it doesn’t work anymore.
In short, if you feel you have used a word or phrase too much but it is still relevant to your story/article/content, try changing them for similar words/phrases.
* Tips For Using SEO Content
Here are some great tips for using SEO content. First, use your keyword several times throughout the piece without overusing it. Places to include the keyword or phrase include the title, first paragraph, and last paragraph a few times throughout the main body of the page, in sub-headings, and in the meta-title. Second, try to keep your keyword density to a certain percentage, depending on how many words the page has. Typically, a 2% to 3% keyword density is considered a reasonable amount. However, some people may prefer a slightly larger percentage.
* Conclusion
SEO in content helps your page rank higher in the search results so that more people will find your page/offer. Making your content visible requires the proper use of keywords and keyword phrasing placed at strategic points throughout your content.
In the end, the whole reason for taking your valuable time and creating content or posting some offering is to get the word out, to gain an audience, or to find new clients/customers. You need traffic for this, and the way to achieve this is through the correct use of SEO.
Cult
In case you missed it, ma.tt is all new!
You should head over the the newly redesigned site of Matt Mullenweg, the inventor of WordPress! His site is all new for the Spring season, and he has been tounting many of us with quick screen shots at WordCamp Las Vegas & WordCamp Denver. But finally, and I guess a little delayed, the new theme has launched.
I like it! What do you think?
News
Working on a new theme called WordCult
So I have been really busy, and haven’t been able to put up a new post since I got back from WordCamp Denver.
Working on some clients site’s and also a WordPress theme!I have finished about 80% of the theme which is based off my current theme located on my personal blog site: TheFrosty. TheFrosty is using version 0.1 of the theme, which has many faults and bugs. I have fixed many of them, and probably added a few others.
In version 0.2 I’ve added a new jQuery “featured posts” loader and the option for sticky posts. I have also fixed a lot of CSS errors, it should W3C comply :).
Also in the newer version I have tried to add more to the admin panel, in ways of options.
If you would like to download this theme and test it out before I release it to the community please let me know. I would love to get some feedback or ideas on what you’ve got to say. Just use the contact form or send me a message on Twitter.
Once you’ve got the theme..
Let me know what you think! Leave you comments and feedback. I am also trying to get a forum up on the site as well.
Thanks!
Frosty
Update for 0.2:
I’ve updated my personal site: TheFrosty to the latest version of WordCult (0.2). I’ve already found some small bugs and CSS fixes that need to be taken care of. Also I don’t think that the Adsense display is working correctly.
If you’ve noticed any issues please contact me or leave a comment.
Update for 0.2.1:
The new version, 0.2.1 brings in some integration from Justin Tadlocks Widgets Reloaded plugin. It’s fully integrated into the theme. So you’ll notice some widgets disappear and be replaced by others. If you need to get them back Justin makes a plugin that will “release” the old widgets on your new theme install.
Update: 0.3
Get the newest version of WordCult, download Version 0.3 from this page.
Tips & Tricks
How to: Open external links in a new window
Over the weekend, I attended WordCamp Denver, and I was asked by John Hawkins how to force links to open in a new tab with out editing the source code. So, today lets learn a simple jQuery trick to open all external links in your site in a new tab or window. We are going to make sure you have jQuery active on your site, you can do this easily in WordPress, since it’s bundled with the latest installations. Use this code in your header: <?php wp_enqueue_script('jquery'); ?>
then, below the wp_head
add the following:
<script type="text/javacript"> var $j = jQuery.noConflict(); $j(document).ready(function() { //external attribute $j("a:not([@href*=http://YOURSITE.com/])").not("[href^=#]") .addClass("external") .attr({ target: "_blank" }); } ); </script>
That’s it, just make sure you change the http://YOURSITE.com to your website.
Update
If you like you can remove the var $j =
and replace all $j
with simply just $
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