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SEO lowdown and making it work to your advantage.

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SEO lowdown and making it work to your advantage. 5

The Internet offers users a wealth of information on virtually every topic imaginable, all within a few clicks of the keyboard. With such a vast amount of information on any given subject. How can you ensure that your article, photo, ad, or other information gets noticed instead of getting lost in the sea of information? The answer is to make use of Search Engine Optimization or SEO. Read on to learn about SEO and how it can bring visitors to your content, increase your web traffic, and possibly result in a new client, reader, or sale.

SEO lowdown and making it work to your advantage. 6
SEO lowdown and making it work to your advantage. 22

* What Is SEO Content?

So, what exactly is SEO content, and how can it work for you? SEO is a strategy used in Internet marketing that makes your particular piece stand out from the others and makes it visible in search engines. So that people who are searching for information can find you. Even if you have a top-notch million-dollar website, What good is it if you have no visitors?

Only when potential readers, clients, or customers can locate your page will you have the opportunity to sell or promote your offer. Search Engine Optimized (SEO) content will work for individuals and businesses alike because it allows you to be discovered. The higher you rank in search engine results, the better potential you have to attract those visitors, wrack up those page views, promote your event, or make those sales.

* Understanding Search Engines and How They Relate to SEO

To understand how SEO content works. It is, first, essential to understand a bit of how a search engine works. First, search engines have bots or spiders, like little workers scouring the web to find new and relevant sites/pages; this is called the crawl. Once crawled by these bots, the information will go through a rigorous set of algorithms that will decide if your site/page is worthy and beneficial to the search engine’s audience. Think of it as somewhat of an old-fashioned card catalog at a library before everything was available on the computer. It’s only much faster and much more accurate.

* Internet Bots and Crawling

What is the bot’s job? First, they scour the net for information, websites, photos, files, videos, etc. Then, the bots will put this gathered information into files (basically called indexing), which are then sorted depending on the search engine’s particular algorithm.

Bots will also check how often a page gets updated and how many linkbacks a page or site has; they will grade the quality of the links that link back and their relevance to your site/page. 

 * Search Engine Ranking and Retrieval- Where SEO Content Matters

This leads us to the final stage, where information is ranked and sorted in the database to be accessed and organized for rankings. The search engines will draw from this database and give you the highest-ranking results among billions of other pages/sites. This is why SEO matters because SEO helps you get discovered (or, as many say, SEO helps get you ranked at the top of the search engine results).

* Making Your Content Rank Higher In the Search Engine Results

There is no magic bullet that works for all types of content and search engines. However, these essential steps will work 99% of the time. 

In closing, this subject brings high-quality, relevant content. Update regularly and build links both internal and external, both outgoing and incoming. Make it clear and understandable for both the reader and the Spiders (research). Most sites do better as niche sites. This means staying in your lane and becoming an expert. Experts in any given niche receive love from Google and other search engines, making your SEO work more effortless in the future. (bonus: your competitors will link to you as well when they see you as an expert in your field.)

* Too Much SEO Is Known As Keyword Stuffing

Keywords and phrases are beneficial. However, don’t overuse keywords in your content, as this can backfire on you. When you overuse a keyword or phrase, this will hurt your SEO endeavor, making search engines consider your piece spam. This will keep you from being listed or being poorly ranked in the search engine results. This practice of overcompensating keywords/phrases is called keyword stuffing. It might have worked in the past, but it doesn’t work anymore. 

In short, if you feel you have used a word or phrase too much but it is still relevant to your story/article/content, try changing them for similar words/phrases. 

* Tips For Using SEO Content

Here are some great tips for using SEO content. First, use your keyword several times throughout the piece without overusing it. Places to include the keyword or phrase include the title, first paragraph, and last paragraph a few times throughout the main body of the page, in sub-headings, and in the meta-title. Second, try to keep your keyword density to a certain percentage, depending on how many words the page has. Typically, a 2% to 3% keyword density is considered a reasonable amount. However, some people may prefer a slightly larger percentage.

* Conclusion

SEO in content helps your page rank higher in the search results so that more people will find your page/offer. Making your content visible requires the proper use of keywords and keyword phrasing placed at strategic points throughout your content. 

In the end, the whole reason for taking your valuable time and creating content or posting some offering is to get the word out, to gain an audience, or to find new clients/customers. You need traffic for this, and the way to achieve this is through the correct use of SEO.

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5 Reasons You Should Look Into Your Graphic Designer’s Reputation Before Hiring

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There are several reasons why you might turn to a graphic designer for help with your business. You may have a complex advertising campaign that needs to appear as professional as possible. You might want some different ideas about how to brand your business. Or you just may wish to outsource some of your marketing material creation functions in order to concentrate on running your day-to-day business.

5 Reasons You Should Look Into Your Graphic Designer's Reputation Before Hiring 12

But before you sign an agreement, you should look into the reputation of any potential graphic design contractor. Here are five things that you can learn about simply by spending some time on your computer.

1. Tastes and penchants. This isn’t quite the same thing as asking for references or work samples. While that’s important, checking out someone’s online reputation using search engines may unveil some projects or designs that you weren’t shown by the graphic designer.

This can be important for a couple of reasons. First, you want to be sure that the samples you are presented with are actually representative of the graphic designer’s typical output. Secondly, you can flesh out a better idea of the person’s preferences to determine whether they jibe with your own. For example, if a given designer is prone to complex layouts or pricey materials or processes, you may want to think twice before agreeing to a contract with him or her.

2. Personal qualities. In theory, an individual’s work and personal lives should be mutually exclusive. In reality, that’s frequently not the case.

It’s not important whether a graphic designer runs with an unusual group of friends or likes a different football team. But there are some personal traits that can be relevant. For example, what if you discover that a graphic designer is married to the owner of a printing company? Will you truly be getting an unbiased eye for your project? You can also detect whether a person may be having fiscal issues or criminal problems if you know where to look in cyberspace.

5 Reasons You Should Look Into Your Graphic Designer's Reputation Before Hiring 13

3. Unsatisfied customers. It’s not uncommon for a graphic designer’s work to elicit a complaint online. The key is how the designer handles that criticism.

If you see many thoughtful responses by a graphic designer to critiques or complaints about past work, you may infer that the person is open to others’ opinions and is professional when his or her vision in questioned. However, if you notice comments that are laced with defensiveness, anger, or personal attacks, you may question how the designer will respond if you say you’re not satisfied with his or her work.

4. Unflattering statements. Why do you feel uncomfortable when a store clerk disparages a previous customer? Because you know that one day, the customer being belittled could be you.

The same goes for statements online. If you discover statements from the graphic designer on his or her social media sites that denigrate other clients, you should wonder what could be said about you on the Web. Do you really want to hire a graphic designer who talks about you behind your back?

5. Dispute history. Obviously, you want to do business with individuals who have integrity and professionalism. And after all, a graphic designer is still a contractor just like your accountant, bottled water supplier, or cleaning service.

So it’s worthwhile to do some online research to see if a graphic designer is involved in any formal business disputes. This is more than just about work critiques; you should figure out if the individual is being sued for breach of contract or called out for not completing projects as promised or by prescribed deadlines. Information like this might send up a red flag.

5 Reasons You Should Look Into Your Graphic Designer's Reputation Before Hiring 14

Graphic designers can be an invaluable resource to a business. But if you fail to check out their online reputation before hiring them, you may be setting yourself up for a world of pain and inconvenience. And if you’re a typical business owner, you need less stress in your life – not more.

Featured images:
  • 5 Reasons You Should Look Into Your Graphic Designer's Reputation Before Hiring 15 License: Royalty Free or iStock source: Photos.com
  • 5 Reasons You Should Look Into Your Graphic Designer's Reputation Before Hiring 16 License: Royalty Free or iStock source: Photos.com
  • 5 Reasons You Should Look Into Your Graphic Designer's Reputation Before Hiring 17 License: Royalty Free or iStock source: Photos.com

Chris Martin is a freelance writer about topics ranging from reputation management to entrepreneurism to business finance.

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10 SEO Rules for Designers

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SEO i.e. Search Engine Optimization is a very vital component of every website. Basically, as a blogger or a web designer, it is essential you understand properly how SEO normally works. In this write up, we are going to look at 10 easy rules which hustle free will improve the SEO on all the websites you own. Read on to know more on this.

10 SEO Rules for Designers-
The following are the 10 SEO rules for designers. They include;

Do Not Cheat-
Google has have very many scientists who posses PHDs. Generally, the work of these scientists is to work for about 60 hours a week to ensure that no person can fool Google. You basically cannot outsmart those scientists.
Thus, it is ideal that you ignore any advices on trying to cheat the Google system and try focusing on making ideal web sites that have got great content.

Sticking to Your Keywords-
It is important that you pick a few phrases or keywords which describe your website. You them as well as the words related to them, each time it is natural to do so. However, you should note that repeating them carelessly is not ideal. Try to use them in links, headlines and sentences.

Content is the King-
You should note that users do not search for design, but they usually search for content. Thus, if you’ve got a site that does not have content that people want, do not expect any person to search for it.
Ensure that every page present in your website follow the inverted Pyramid. Every page in your site must lead with s relevant H1 tag and must have your keyword.

Ensure that Your Code is Clean-
You should know that a clean code is usually a searchable code. Thus, try to build your website in a text editor ad well as ensure that you write a clean, human readable HTML. Generally, it is ideal that you ensure that the HTML follows the conceptual structure of your page.

The Home Page Should be The Most Essential Thing-
Your home page usually is the key to your website being found by the search engines. Thus, you must ensure that it summarizes the rest of your website, and offers a clear as well as compelling reason for the users to look at other pages in the website.

 

Links Have Got Meaning-
Search engines normally pay a lot of attention to links that are present in your website as well as the various words that have been used in those links. However, do not use ‘see more’ or ‘click here’ for a link.
Basically, the link text must describe where the link will lead the users, like ‘learn how we can hustle free improve your SEO’.

Title Tags For Win-
Each and every page present in your website must have a title with the website name as well as a brief description of your page. Note that the page title is usually what appears in search results. Thus, you must ensure that it give the users a very clear reason for clicking on it.

Alt Tags Matter-
All the images in your website must have an alt tag. Thus, it is important that you include an alt tag to any image that you believe is relevant to your page. For instance, if your page is normally focused on the CSS tricks, labeling a screenshot will definitely improve the find ability of your page.

Ignoring Most Meta Tags-
In the recent years, Meta tags used to be the SEO secretes. However, that is not the case nowadays. The Meta tag which nowadays is still usable is the description tag. SEO can use it to offer the text under the links to your pages in their results.

Having A Site Map-
It is ideal that you ensure that you’ve got a site map. A site map simply refers to an xml file which describes the structure of the page. Thus, ensure that you make it one by yourself and submit it to Google.

Designing for Humans-
SEO are normally designed to find out what people want. Thus, it is ideal that you design your site for humans in order to make it findable.

In conclusion, ensure that you make use of these tips if you want to become a successful web designer. Thank you.

Author Bio:-
This post has been written by Anne Smith. She said that our
Link Building Service gives you an excellent opportunity to get high ranking for your websites on different search engines. We post relevant topics in relevant forums with targeted links in the signature of each post. These forums are highly ranked by search engines and back links from them ensure good ranking for your website too.

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Content Marketing: 5 Tools to Help Drive Your Instant Results

The post discusses five essential tools for content curators: Scoop.it, Pinterest, Zemanta, Storify, and List.ly. Scoop.it assists in gathering and organizing content based on keywords; Pinterest is ideal for image curators; Zemanta offers a WordPress plugin to facilitate finding relevant posts and images; Storify aids in sourcing and sharing extensive details, and List.ly is built entirely around creating lists. These tools aid in making curating process easier, effective and engaging, focusing on relevance to the audience based on location.

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Content Marketing: 5 Tools to Help Drive Your Instant Results 24

Content Marketing: 5 Tools to Help Drive Your Instant Results 25The ability to gather the information and properly arrange the content based on supportive skills. Because of this, all the information has been sent to everyone and out there in various resources. What makes you stand out from the targeted audience based on the location and present it? The main thing is that you should make the curator a smarter way of content, and you will find out the tools to make the work easier in a prefect manner based on the website requirements. The five effective tools for making the perfect curator allow social marketers to make things easily. The five supportive tools are:

Scoop.it

Content Marketing: 5 Tools to Help Drive Your Instant Results 26This tool provides services that allow us to make the search based on a series of niche or keyword categories on the web page. First, you should select the topic you want to follow and start gathering information based on the collection of supportive articles, social media, and any other content to get into your account. Your collection has ended up based on the essential things from the blog posts and social media content to engage the video. But what really about the scoop.it tool has allowed you to make things quickly based on the relevant content that you need with the essential making of your role to create the content curator much easier with the support of this tool.

Content Marketing: 5 Tools to Help Drive Your Instant Results 27Pinterest

Pinterest is not only the leading social media, but it is also supported as the best tool for making the content of image curators. If you don’t know about Pinterest for supportive to make the pins interesting images, you will find the web content to select the random boards based on your specific themes. The main thing is to create the boards with the great fuel of your curator, especially for reaching the targeted audience. But, it takes a different approach to make the Pinterest resource, and this is one of the social components as well as an easy way to get the people for your board with the support of an image curator and even share your content with others or any other resources.

Zemanta

The Zemanta tool has plugin for WordPress, and it is much easier to use as well as to find out the relevant posts and images based on your requirements. The particular use of this tool is to add the image suggestion that will be added on the sidebar. Mostly, any curator can spend ten minutes and trying to hunt down the attribution. This set of features can potentially save your loading time otherwise, you will spend on the scouring of your web page. The additional thing is if you have to link with any other blog and this tool recommends your post in the sidebar. So, make use of the curator and make sure to use the posts that are linked in order to make your own content perfectly as well as relevant to your website. This tool is very useful for providing support to social marketers, and they know the value of content resources for the blog.

Storify

It mainly focused on the longer and needed detailed information about the content for the social Content Marketing: 5 Tools to Help Drive Your Instant Results 28curation. Storify allows websites to search through a large number of sources, and you have to find the content that you want to share easily through the support of this tool. This is the easy way to measure the level of each individual piece of content, and it simple process to identify the content with the most essential value of resources. Particularly, this tool has made the supportive to the social marketer to reach the targeted resource based on the support of relevant blogs and images or any other resource. Another main advantage is the effort to create a viral part of the social network based on the unique resource.

List.ly

This tool is built entirely around lists, and you can use this tool only as a way of representing the list, such as images, websites, and other things because this tool has made a great way of driving the traffic level and proper way of engagement. It is more supportive to the marketer and the most popular list across the network resource.

Jamie Noel is an Associate Inbound Strategist at SEO Resellers Agency Platform. She works with B2B & B2C brands to drive more out of their search engine optimization efforts. Her focus is always on integrating SEO into digital marketing plans, link-building, and content strategy.

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