In the world of Penguin, link building has become a sophisticated science. Getting links to your blog or website is harder than ever. One of the most effective ways to build solid and high quality links is through guest blogging. When done in moderation, blogging as a guest could provide a number of advantages, particularly in terms of the links you will be able to generate. However, overdoing it could make it counterproductive than getting the results you are looking for.
Yet, writing too many guest blog posts is just one of the mistakes you can make. There are many other guest blogging dos and don’ts you have to be wary of if you are to make the most of it. The interesting thing is that there are many bloggers and marketers who don’t yet gauge the importance of guest posts. In the current year, the happening trend in online marketing is content marketing. Guest blogging is one of the best ways in which you can get your content published and read by your target audience.
This is why you need to pay special attention to the choices you make when deciding to become a guest blogger. The key is to select the best possible blog or website and there are a number of criteria that can help you do so. At the same time, you have to make sure your choice of blog doesn’t end up hurting your own blog. So, without further ado, here are the dos and don’ts of guest blogging.
Dos of Guest Blogging
The first thing you need to consider when deciding to write a guest blog is the website it will be published on. There are several factors that make a website or blog a perfect fit for the type of content you want to share with the world. Here are some of the most important dos of guest blogging.
Theme of the Website
Relevance is crucial to success in online marketing today. Google pays a lot of attention to relevance and it is the name of the game as things stand. Your choice of blog has to depend on its relevance to what your website is about. This is important in terms of link building as well. A link will only be considered valid and high quality if it emerges from a website similar in theme to yours. Of course, you can be flexible regarding the theme and even subtle similarities work. This also ensures some level of reader overlap, meaning more people get to read what you post.
Ranking is also a crucial thing you need to consider when selecting a platform for a guest blog post. The two things you need to keep at the forefront are the Domain Authority and PageRank. A high score on both is imperative for a website to be considered worthy of guest posting. Otherwise, keep looking.
You should make sure the website you are posting your content on has a large reader base. Otherwise, there is no use for you to make the effort. If your content is not going to get more people to read your content and visit your website, the endeavor is worthless. You can do this by checking the number of subscribers and also the social media activity of the blog. This way you have a clear idea of the number of readers you can expect to gain.
Frequency of Posting
Will the blog allow you to post regularly and how frequently do they expect new posts? These are important considerations. You need to know if you have enough time to keep coming up with quality content for your guest blog posts. Don’t take on a responsibility that make become very difficult to fulfill in the long run. This will only divert your attention from your own content marketing efforts.
Number of Guest Posters
This one is not commonly cited as an important tip for guest blogging but it could work to your advantage. You would benefit more from contributing to a website that has few guest bloggers. This is because your competitors will have a smaller chance of getting a link from that website. Also, it will be more lucrative.
Top 10 Blogs
Perhaps the biggest DO is that you should try your luck getting your post on one of the top 10 blogs on the web related to your niche. If you can manage to do so, you will be able to gain the maximum exposure and benefits from guest blogging. Else, you would have to work harder.
These are the dos of guest blogging you need to keep in mind. As you can see, they will enable you to select the best possible blog for posting. That is exactly what you need to do to get started off on the right foot with regards to becoming a guest blogger. It is time to look at the don’ts now.
Don’ts of Guest Blogging
Compared to the dos, the don’ts are relatively fewer. However, they can cause the downfall of your blog so make sure you pay due important to them and try to avoid them as much as possible.
Free for All Blogs
There are many blogs online that accept content from anyone and everyone. They are simply looking to boost their content offering so there is no benefit for you of posting on them. You need to find blogs that are relevant to your own blog.
A blog that has a lot of ads is a strict no-no when it comes to guest blog posts. The intent is clear; they just want to make money.
Web Design and User Experience
Perhaps the most obvious don’t of guest blogging is that you should stay clear of blogs that are designed poorly and offer substandard user experience. Not many people will consider spending time on such a blog.
Simply avoid any website or blog that has been penalized in the past for any reason, especially low value links.
Blogs holding back their contact information are shady to say the least and should be avoided completely.
Social Media Presence
Blogs that lack a solid social media presence or have a low number of subscribers aren’t what you should be looking for to publish a guest blog post.
In addition to the don’ts mentioned here, you should also shun blogs that have a low PageRank and Domain Authority.
Keep in mind that these dos and don’ts are just the tip of iceberg. There are many other things you need to learn about guest blogging in order to become an expert. However, these will help you get started off perfectly. Best of luck!
Roman Viliavin, vice CEO at Promodo SEO Company.
Unconventional Thinker and candidate master of chess. Roman has been working in the field of search engine optimization since 2005 and is the moving spirit of the company. Participant and speaker of all major events in SEO business. Roman has successfully completed dozens of projects and gladly shares his experience with SEO community via articles and various online and offline publications. Follow Roman on Twitter and Facebook.
10 Steps to Evaluating and Measuring Your Marketing Strategy
When you are trying to market a product, the product or service is only as good as the potential clientele think it is. You need to get them to buy or use the item or service before you can tell if it really works for them. How can you go about evaluating and measuring your current marketing strategy?
Input vs. Output
Check your financial statements. Are you spending more money than you are making? In a strong marketing campaign, this should not be the case. You want to tweak your plan to make more money than you are putting into the project.
When you sell a product, include a survey along with it. Ask the customer to rate different qualities of the product that directly relate to the market. For example, ask them how they heard about the product and if the visual appeal of the item had anything to do with its purchase.
Distribute flyers, pamphlets and other coupon offers to people and see if they call back. You’ll know if the marketing works based upon how many people call. When they do call, ask what elements of the flyer or other item made them want to call you.
Before you send a new item onto the market, have a test group to evaluate your marketing. For example, you might bring in a section of the company that has never seen the ad. Ask them what they think and if they would buy the product.
What about you? Try to separate yourself from the ad as much as possible. Imagine that you were walking down the street and saw this advertisement. Would you feel inclined to purchase it or use the service? What elements of it are captivating and visually appealing? What elements turn you away?
Of course, all of these surveys and questions are important; however, you must generate quantitative data from all of them. For example, calculate the percentage of people who learned about your company from the Internet, paper flyers, word of mouth, and so forth. Put the information into charts.
After you have put the information into charts, you should start comparing this year’s findings to last year’s findings. If you find that a larger percentage of people are using the Internet than last year, you will have gained valuable insight into the company’s advertising.
Targeting the Many…
Once you find where most of your patrons are coming from, work to keep up steady advertisements in that domain. If most people are finding your company through Google searches, maintain fresh SEO strategies throughout the year to keep generating customers in that manner.
…And the Few
Let’s say that very few people are finding you from paper advertisements in the local department store. If this is a new trend, give it another shot to try to keep those few customers that you have. If it’s a continuing trend, you may want to put that money into another avenue.
Keep It Up
Don’t let your evaluation and measuring strategies fall to the wayside. You need to keep using them to ensure constant success for your company.
Evaluation and measurement strategies can bring both good and bad news to you about your marketing strategy. Be sure to use all of the information to generate more positive outcomes.
Thaddeus McGregor writes about business, marketing & finance at
Top 8 popular WordPress plugins of all the time
The WordPress plugin repository has 54,000+ plugins. That’s like a lot. These plugins are used to complement the core WP installation. In other words, it improves a user’s experience on WordPress. They handle certain features and functionalities that WP cannot do by itself.
Choosing the correct plugin is vital for your website’s security, user-friendliness, and speed. Else you can take WordPress support from a good team.
We have listed down the top 8 popular WordPress plugins. Let’s discuss first what WP Plugin is.
WP plugin is defined as a software tool that is scripted in the PHP language. It includes additional features on your WP website. The plugin provides a simple process to add features to your website without writing a single code.
The API of the plugin provides an effective hooks’ and filters set. This robust set enables developers to modify or add new functions with WordPress.
8 Popular WordPress plugins
Search Engine Optimization is necessary to boost traffic to your website. Without any doubt, Yoast SEO is the best WordPress SEO plugin. It supports you to add Meta tags, connect your website with Google Search Console, etc.
The plugins provide you with a complete solution to improve on-page SEO. The features of Yoast SEO are as follows:
- Readability check
- Internal linking suggestion
- Access to create custom Description/Mets Header
- XML News Sitemaps
- Quickly build 301 directs with the Redirect feature
- Optimize for synonyms, keywords
- Update as per Google’s algorithm
The plugin makes sure that your site meets the top-most SEO principle. It provides the tools to optimize your content for overall readability and SEO.
Every day it is not easy to filter out spam that is either irrelevant stories or promotional links. Automattic developed a tool called Akismet.
It is known as the godfather of comment spam reduction plugins. The plugin works great to track back spam and filter out most comments. It reviews all your contact form submissions against their global spam database. This WordPress Premium plugin provides advanced security solutions along with spam protection.
To use the plugin, you will need an API key that is free for non-commercial use. It is beneficial if you receive at least ten comments daily.
The Automattic company built another top-most WordPress plugin called Jetpack. It is a versatile tool with numerous features. The plugin supports you with design, marketing, and security. Among its multiple features, you can perform the following-
- Spam filtration
- Malware scanning
- Find site analytics
- Login security
- Automatic social media posting
- Slow image loading
- Multiple WordPress themes and more.
How can we miss WooCommerce among the list of popular WordPress plugins? An e-commerce plugin enables you to sell anything on the web simply.
The plugin has an abundance of themes, easy customization options, and much more. Therefore, it stands unique among the list of WordPress plugins.
Wondering why WooCommerce is best for you? The plugin provides features such as adding product variation, extensive payment methods, etc. The developer community creates extensions to make online selling as smooth as possible.
WPForms is a fantastic plugin that allows people to create popular forms with simple and easy steps. The form is created by using a simple interface of drag-and-drop. This plugin enables you to create contact, subscription, payment, survey, and other forms. It doesn’t require you to put in a great effort, as you can create forms with just a few clicks.
Note that this plugin can integrate with all the primary payment and marketing platforms.
- Compatible with cloud flare
- Improve user-end browser caching
- Quick Load images while scrolling down
- Support WordPress Multi website
- Incorporate caching solution along with a CDN
- Load images on request
- Facilitate slow loading to boost page load time.
Page builder aids you in creating more complex designs as you don’t need to use coding. The most popular page builder plugin as per WordPress.org is Elementor. The plugin has quickly shot up the rank with over 1.2 million active installs. It offers a free package to build complex designs with a drag-and-drop interface.
You must think of installing this plugin on your website. This will support you to have full control over your design.
Migrate Guru is a specifically designed, fully automated plugin for WP migration. It offers you the fastest, easiest, and most reliable method to migrate your WordPress website. The plugin runs on an external server named BlogVault’s server. You can quickly transfer large sites without any issues.
There is a choice to save the migration setting and remove the unnecessary files during the migration process. This allows you to repeat the migration with a single click in the future.
The plugin has the following feature:
- No overload on the website
- No requirement for storage space
- Easy to use
- Build for large websites
- One-click migration
- Fully automatic, replace & built-in-search
Large images slow down the loading of websites. Therefore, it is crucial to optimize every file image to improve speed. Optimizing every image manually can be a tedious task.
For this, you can apply the Smush plugin. It is a simple way to compress and optimize your WP website images. The plugin compresses images all over your website automatically. You will need to upload images to your WP website media folder.
The plugin provides no interruption in your workflow and improves website performance.
A WordPress plugin helps you to quickly and smoothly run your website. It improves user experience and supports websites to reach a wider audience.
No need to get confused about which plugin is best for your website. We have mentioned 8 of the pre-eminent WP plugins of all time. These plugins are accessible in free as well as paid forms.
Jinny Sarah Jacob is a Sr. Technical content writer at 24×7 WP Support, a leading WordPress development company that supports WordPress themes, plugins, and errors. She is a passionate technology geek and loves to write blogs on marketing, technology, B2B, big data/analytics, business strategizing, etc.
Increase Traffic with Comments
We all want to read comments, especially if these comments praise us or show that many people value our posts on our blog. Therefore, those valuable comments you can have on your blog can generate a lot of qualified visitors in your blog traffic.
Your website, more significantly, your blog posts can generate traffic. if you can improve the search traffic, you have the help of the things below.
Learn ways – How to Increase Blog Traffic with Comments
- Ask or Request Open-Ended Questions
Open-ended questions tend to prompt a lot of engagement that includes comments. However, it only means that when you allow the recipients to express themselves, they will provide you with complete and meaningful answers.
One of the main reasons there are a lot of blog posts that are not generating loads of traffic with comments is because the questions they have are close-ended. These close-ended questions can only be answered by a yes or a no or with a direct answer that does not leave anything else that will run for longer and more comments.
- Write A Post On the Top List
If you wish to improve your search traffic and generate powerful comments about the user experience on your blog posts, you should consider writing a post that falls on the top list. Unfortunately, many people struggle to gain online transactions from when they first opened their blog until they have discovered the importance of having a content marketing strategy.
To gain comments, you should add keywords wherein people are searching for the headline that you have. It would be best if you did not try to sound like an English professor to have one. The things that you need to do are to make your headline appear relevant for it to attract attention, comments as well as a load of traffic.
- Do Some Influencer and Expert Name Dropping
Name-dropping is a term that refers to the practice of attributing names of famous experts as well as bloggers to your content. Using this strategy, your blog posts can generate a lot of comments that would, later on, create loads of traffic for your website.
Generating comments for each blog post is one of the best ways to get a lot of traffic to your website. This way, you can make your content more valuable because some people seem to appreciate the things you have written. Therefore, if you wish to gain loads of traffic for your website, you should first work on generating comments with the help of the tips stated above that are very easy to do for your content. This, in turn, will increase Blog Traffic.
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