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Guest Blogging Do’s and Don’ts

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Guest Blogging Do's and Don’ts 21In the world of Penguin, link building has become a sophisticated science. Getting links to your blog or website is harder than ever. One of the most effective ways to build solid and high quality links is through guest blogging. When done in moderation, blogging as a guest could provide a number of advantages, particularly in terms of the links you will be able to generate. However, overdoing it could make it counterproductive than getting the results you are looking for.

Yet, writing too many guest blog posts is just one of the mistakes you can make. There are many other guest blogging dos and don’ts you have to be wary of if you are to make the most of it. The interesting thing is that there are many bloggers and marketers who don’t yet gauge the importance of guest posts. In the current year, the happening trend in online marketing is content marketing. Guest blogging is one of the best ways in which you can get your content published and read by your target audience.

This is why you need to pay special attention to the choices you make when deciding to become a guest blogger. The key is to select the best possible blog or website and there are a number of criteria that can help you do so. At the same time, you have to make sure your choice of blog doesn’t end up hurting your own blog. So, without further ado, here are the dos and don’ts of guest blogging.

Dos of Guest Blogging

The first thing you need to consider when deciding to write a guest blog is the website it will be published on. There are several factors that make a website or blog a perfect fit for the type of content you want to share with the world. Here are some of the most important dos of guest blogging.

Theme of the Website

Relevance is crucial to success in online marketing today. Google pays a lot of attention to relevance and it is the name of the game as things stand. Your choice of blog has to depend on its relevance to what your website is about. This is important in terms of link building as well. A link will only be considered valid and high quality if it emerges from a website similar in theme to yours. Of course, you can be flexible regarding the theme and even subtle similarities work. This also ensures some level of reader overlap, meaning more people get to read what you post.

Ranking Factors

Ranking is also a crucial thing you need to consider when selecting a platform for a guest blog post. The two things you need to keep at the forefront are the Domain Authority and PageRank. A high score on both is imperative for a website to be considered worthy of guest posting. Otherwise, keep looking.

Guest Blogging Do's and Don’ts 22

Reader Base

You should make sure the website you are posting your content on has a large reader base. Otherwise, there is no use for you to make the effort. If your content is not going to get more people to read your content and visit your website, the endeavor is worthless. You can do this by checking the number of subscribers and also the social media activity of the blog. This way you have a clear idea of the number of readers you can expect to gain.

Frequency of Posting

Will the blog allow you to post regularly and how frequently do they expect new posts? These are important considerations. You need to know if you have enough time to keep coming up with quality content for your guest blog posts. Don’t take on a responsibility that make become very difficult to fulfill in the long run. This will only divert your attention from your own content marketing efforts.

Number of Guest Posters

This one is not commonly cited as an important tip for guest blogging but it could work to your advantage. You would benefit more from contributing to a website that has few guest bloggers. This is because your competitors will have a smaller chance of getting a link from that website. Also, it will be more lucrative.

Top 10 Blogs

Perhaps the biggest DO is that you should try your luck getting your post on one of the top 10 blogs on the web related to your niche. If you can manage to do so, you will be able to gain the maximum exposure and benefits from guest blogging. Else, you would have to work harder.

These are the dos of guest blogging you need to keep in mind. As you can see, they will enable you to select the best possible blog for posting. That is exactly what you need to do to get started off on the right foot with regards to becoming a guest blogger. It is time to look at the don’ts now.

Don’ts of Guest Blogging

Compared to the dos, the don’ts are relatively fewer. However, they can cause the downfall of your blog so make sure you pay due important to them and try to avoid them as much as possible.

 

 

Guest Blogging Do's and Don’ts 23

Free for All Blogs

There are many blogs online that accept content from anyone and everyone. They are simply looking to boost their content offering so there is no benefit for you of posting on them. You need to find blogs that are relevant to your own blog.

Ads

A blog that has a lot of ads is a strict no-no when it comes to guest blog posts. The intent is clear; they just want to make money.

Guest Blogging Do's and Don’ts 24

Web Design and User Experience

Perhaps the most obvious don’t of guest blogging is that you should stay clear of blogs that are designed poorly and offer substandard user experience. Not many people will consider spending time on such a blog.

Penalties

Simply avoid any website or blog that has been penalized in the past for any reason, especially low value links.

Contact Info

Blogs holding back their contact information are shady to say the least and should be avoided completely.

Social Media Presence

Blogs that lack a solid social media presence or have a low number of subscribers aren’t what you should be looking for to publish a guest blog post.

In addition to the don’ts mentioned here, you should also shun blogs that have a low PageRank and Domain Authority.

Keep in mind that these dos and don’ts are just the tip of iceberg. There are many other things you need to learn about guest blogging in order to become an expert. However, these will help you get started off perfectly. Best of luck!

Guest Blogging Do's and Don’ts 25Roman Viliavin, vice CEO at Promodo SEO Company.

Unconventional Thinker and candidate master of chess. Roman has been working in the field of search engine optimization since 2005 and is the moving spirit of the company. Participant and speaker of all major events in SEO business. Roman has successfully completed dozens of projects and gladly shares his experience with SEO community via articles and various online and offline publications. Follow Roman on Twitter and Facebook.

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Lost? Since You Can’t Trust Apple Maps, Check Out These 3 Apps Instead

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Lost? Since You Can't Trust Apple Maps, Check Out These 3 Apps Instead 31

Lost? Since You Can't Trust Apple Maps, Check Out These 3 Apps Instead 32

Maybe you have the new software on your Apple device that has made headlines as not being reliable, or perhaps you’re just tired of the rivalry between Apple and Android. Either way, if you have a smartphone or tablet, you may want to invest in some apps that can get you from Point A to Point B without any hiccups. If map apps are what you want, these three are good places to start.

1. MapQuest

Well, before Google Maps was popular, you probably looked directions up on your computer through a bit of website known as MapQuest. Well, MapQuest now has an app, and if you have a dedication to the web version, you’ll undoubtedly want to download the app.

MapQuest is not only free to use, but it will also provide you with voice-guided directions, which can help you from having to look at your screen while driving. You’ll also receive turn-by-turn directions, so there’s no need to try and guess where the map is trying to take you or how to get from one street to another. You can also use the app to check current traffic or look for restaurants or other establishments in your area.

2. Waze

With over 30 million users, you can rest assured that Waze will help you get to your location. Not only does the Waze app serve as a GPS, but it will also provide you with real-time traffic information and give you route options to take. In addition, the directions are voice-guided, so you’ll never have to look at your phone for directions. And if you end up in a traffic jam, Waze will help you find the best way to get out of the jam and get to your location.

Waze uses the information from its users to determine roadblocks, traffic jams, and times, so if you’re using Waze, you’ll be helping others in the area learn the best routes. And to make Waze even better, you can also use the app to find the cheapest gas in your area.

 

3. Motionx GPS Drive

If the first two don’t sound appealing to you, you still have Motionx GPS Drive. This app will provide you with real-time and predicted times for your trip. You can view the app in both landscape or portrait mode, and you can also see the designated speed limit for the road you’re traveling on the right on your screen.

This app also has voice-guided directions, and you can choose the voice you want to hear. They will also give you detailed maps to ensure that you stay on track when coming to complex intersections. You also have the option to integrate the app with both Facebook and Twitter, and if you’re not traveling by car, Motionx GPS Drive will also give you walking directions.

Nobody likes getting lost, and sometimes you want something different than Google Maps or a non-functioning Apple Maps. If you’re headed out, make sure to have these apps on hand to keep you on track.

Jacob Smith works for Nissan auto in the sales department. He is an avid blogger and enjoys writing about his favorite car models and the dangers of drunk driving.

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An Overview Of Business Models

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An Overview Of Business Models 34

An Overview Of Business Models 35

Knowing Where To Start

There are a number of conceptual business models that are used throughout the professional world in order to enable business to have direction and a clear set of achievable objectives. One of the most beneficial aspects of the ISO 27001 standard is that it is defined with an organization’s business plan in mind. It is the intention of the standard to fit into an already decided set of principles and liberate a business in its information security procedures.

What Should A Business Model Encompass?

Businesses can thrive or fail on their business model and planning, so knowing what should be in your plan is critical in every sense. An effective business model should be aligned with the goals and objectives, both short and long-term, of the organization. To this end, every single individual element of planning or task should be undertaken with the business model firmly in mind.

ISO 27001 is in fact a great way to discipline a business model. The ISO 27001 standard calls for the continuous evolution of information security and of high levels of governance. Applying similar principles to your business model will ensure your business remains operating at a healthy level and continues to be ahead of the competition. If the business model of an organization does not work within the objective framework then it is more likely to prove to be unsuccessful.

Types Of Business Model

There are four main types of business models that are used throughout the world. Understanding which one fits best with your business could give you the key to profit and success. Understanding how an information security management system, such as ISO 27001, fits into these models in relation to your business, could also prove critical.

The most common in use today is the business model canvas. This is such a straightforward and productive method as it has many positive outcomes. At a glance, a potential investor can look at an overview of the business as a whole and decide whether or not they see investment potential in the organization. On a larger scale, it enables consortiums to bring together ideas and formulate a plan in a simple manner.

This is by far the most well-rounded business model and also allows for the most consideration of information security, as it allows many aspects of a business to be viewed at once.

Other popular ideas include the business reference model and the component business model, although both of these focus specifically on business areas rather than an overview, meaning ISO 27001 implementation may not be as simple to integrate into the business plan.

Bough SEO is a London SEO agency that specializes in all forms of digital marketing.

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Google’s New Tool For Bad Links

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Google's New Tool For Bad Links 37

Google's New Tool For Bad Links 38

Google recently announced it has launched its Disavow Tool which allows webmasters to alert Google of any backlinks they think may be harming their website. When Google rolled out their Penguin algorithm update, many webmasters saw their search engine rankings plummet as Google was penalizing their website because of the types of links pointing at their website. This algorithm update created a lot of stress for webmasters as they were not entirely sure which links were causing their rankings to decline.

Now, thanks to the Disavow Tool, webmasters can tell Google which links to ignore when assessing their backlink profile in an effort to improve their rankings.

 Why you Should Use the Google Disavow Tool

If you were one of the many webmasters who was hit hard by the Penguin update, you will want to use the Disavow Tool to help your website recover. This tool is sort of a way for webmasters to wipe the slate clean if they happened to build backlinks for their website using automated tools or link-building services.

By providing Google with a link of links to ignore when deciding where your website should rank for a specific keyword, you should be able to clean up your backlink profile and only be left with high-quality links from relevant websites. When your backlink profile is cleaned up, you should see your rankings improve. Your rankings may not rebound to the levels they once were before the Penguin update, but they should be higher than what they currently are.

 How to Use the Disavow Tool

Using the Disavow Tool can be a cumbersome task at first, but once you use it for the first time it should be easy for you to use it again for another domain that you own. The first thing you need to do in order to use the Disavow Tool is to gather a list of URLs that contain a link pointing to the website that you believe is hurting your website’s rankings. These URLs can be gathered using a backlink profile tool.

Once you have a list of low-quality URLs that contain a backlink for your website, you will want to open up a text file and paste those URLs in that file using the following format: http://www.domain.com/pageA.html where the entire URL is the location of the page where your backlink resides. If you want to disavow all links from an entire domain, you can do so by including a line in your text file that reads domain:TheDomainYouWantToDisavow.com. At the top of your text file, you can create comments for yourself and set those aside by placing a hashtag (#) before the line that contains the comment. In the end, your file will look something like this:

# Comment goes here

# Tried removing links from www.domainD.com but the owner was unresponsive

Domain: TheDomainYouWantToDisavow.com

http://www.domain.com/pageA.html

http://www.domain.com/pageB.html

http://www.domain.com/pageC.html

Once you have saved your text file with all of the URLs where you believe there is a backlink that is harming your site’s search engine ranking, you will then need to open up the Disavow Tool while signing into your Google account. After you navigate to the Disavow Tool, you will then go through all of the prompts and warnings and upload your text file for the appropriate domain that you own.

It is important to remember that it can take up to several weeks for the Disavow Tool to take effect, so you will not see an immediate increase in your website’s rankings. Just keep a watchful eye on your rankings to see if they improve in the next couple of weeks. If your rankings do not improve, you can try disavowing more links.

Richard H. blogger, writer, hobby photographer. He enjoys life as much as he can, the biggest happiness for him is when he helps others. Currently working for Samuelson Hause & Samuelson as a content contributor.

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