SEO Tricks and Tips for Your Blog Content
People start blogs for different reasons, personal and professional. Improving writing skills, educating, writing reviews, and journey documentation are some of them. Every blogger understands the importance of blogging and the SEO benefits it offers. However, not everyone knows how to optimize their blog posts and make them friendlier for search engines.
Most bloggers do not take advantage of the vast potential of their blogs and don’t know how they can attain better SEO rankings. Worry no more. This article offers bloggers tips and tricks to optimize your SEO blog posts like a pro.
Top 8 Functional Tips and Tricks for Your Blog
SEO tricks and tips –
- Do your Research
Many beginners will rely on blind guesses to write about topics. However, you can do keyword research to discover what users seek. Start by researching the most effective keywords you will use and decide the primary target. Then, you can use keywords from Search Engine Results Pages (SERPs) to plan your content strategy. That way, you can write about issues and topics people are genuinely interested in. It is also an excellent way to find new ideas for your blog.
- Using Keywords
Once you have identified usable keywords, it is best to opt for those with low competition and those that generate a high search volume. You need to incorporate relevant keywords in the content. Do not stuff them in the blog post, as this makes it difficult to read. Google can also penalize you for the same. It is best to use long-tail keywords where they impact both users and search engine crawlers. For example, have them in the title, introduction, heading, anchor text, title tags, meta descriptions, and conclusion.
- Image and Video Optimization
Search engines will often rank content that is highly engaging. Videos and images are more engaging than plain text. You may want to ensure that your posts contain a substantial amount of pictures in between paragraphs. Be mindful and careful about copyrights to avoid legal trouble. Every time you include an image or photo in your blog, fill the alternate text field using a rich description that features the keyword. Remember that very large images can slow load times, getting you higher bounce rates. Therefore, it is better to compress them and get a good blog UX.
Videos engage more than images. Due to that, you can convert your posts into videos using vlogs or slideshows. Do not upload videos directly on your post but rather use YouTube.
- Reference Content with other Links
Quality links are valuable for higher rankings. Whereby you mention a different source or blogger in your post, reference the same using a link. It is good blog etiquette, but it is also a chance to get a link back. Back up claims, facts, and statistics using external and internal links. Make sure to consider author credibility, page relevance, source updates, and data originality.
- Readable Content
Readability is an essential aspect for search engines. Easier to read blog posts often get higher rankings than those that are not user-friendly. A user can choose to stay on a page or leave it based on how it appears. Therefore, do everything possible to ensure that users can easily scan through and read your work as fast as possible. For example, use shorter sentences, relevant punctuation, proper grammar, shorter paragraphs, and make bullet or numbered lists. Creating a readable blog post means making it easy for the reader’s eyes.
Organize your content by having categories and tags. Categories divide content into the important topics of discussion on your blog, while tags are the topics of discussion in an individual blog post.
- Maintain Originality and Update Old Pages
To improve your SEO rankings, you need to ensure that your content is as original as possible. Duplicating content confuses search engines. They cannot tell which content was original for inclusion in their indices. They don’t know which version they need to rank with duplicated content and whether to link metrics to one page or split them.
Additionally, you need to update any old posts as they are less likely to perform even when the content is excellent. You may add more external links or write new titles and descriptions to give old posts updates and upgrades. Provided you publish content on one URL, you don’t have to worry about duplicated content.
- Aim at being Google’s Featured Snippet in Search Results
Google aims at answering any user queries as fast as possible. That’s why they have an answer box or the featured result (the highlighted search result that appears on top of a page after a search). They generate a custom snippet from content by highlighting the section that their algorithms suppose answers user questions. Answer boxes play a significant role in the click-through rate (CTR), making them critical for SEO strategy. Therefore, it is recommended that you improve your content and ensure that you offer content that users seek.
- Optimizing Older Posts
It is an excellent way to create a contextual relationship between old and new posts. It ensures that you have good on-page SEO, and it gives new links to old articles. For maximum benefits, edit older posts as you link them to new ones.
You can automate social media strategies to optimize older posts. For example, after publishing a blog post, you can use social media for more connections. Promoting content on Facebook, Twitter, LinkedIn, Google+, or other social sites gives you more exposure.
We believe that we have offered you practical SEO tips and tricks vital for the success of your blog. They will help you attain higher SERP rankings, enhance traffic, and promote higher conversion rates. Obtaining all these blog benefits is a journey, and you should work on it over time. Employ the tools to discover what is not working for SEO boosting and to give users high-quality content. You will not go wrong.
Author’s Bio: Lori Wade is a writer who is interested in a wide range of spheres from eCommerce to web development and new technologies. If you are interested in the above topics, you can find her on LinkedIn. Read and take over Lori’s useful insights!
Top 8 popular WordPress plugins of all the time
The WordPress plugin repository has 54,000+ plugins. That’s like a lot. These plugins are used to complement the core WP installation. In other words, it improves a user’s experience on WordPress. They handle certain features and functionalities that WP cannot do by itself.
Choosing the correct plugin is vital for your website’s security, user-friendliness, and speed. Else you can take WordPress support from a good team.
We have listed down the top 8 popular WordPress plugins. Let’s discuss first what WP Plugin is.
WP plugin is defined as a software tool that is scripted in the PHP language. It includes additional features on your WP website. The plugin provides a simple process to add features to your website without writing a single code.
The API of the plugin provides an effective hooks’ and filters set. This robust set enables developers to modify or add new functions with WordPress.
8 Popular WordPress plugins
Search Engine Optimization is necessary to boost traffic to your website. Without any doubt, Yoast SEO is the best WordPress SEO plugin. It supports you to add Meta tags, connect your website with Google Search Console, etc.
The plugins provide you with a complete solution to improve on-page SEO. The features of Yoast SEO are as follows:
- Readability check
- Internal linking suggestion
- Access to create custom Description/Mets Header
- XML News Sitemaps
- Quickly build 301 directs with the Redirect feature
- Optimize for synonyms, keywords
- Update as per Google’s algorithm
The plugin makes sure that your site meets the top-most SEO principle. It provides the tools to optimize your content for overall readability and SEO.
Every day it is not easy to filter out spam that is either irrelevant stories or promotional links. Automattic developed a tool called Akismet.
It is known as the godfather of comment spam reduction plugins. The plugin works great to track back spam and filter out most comments. It reviews all your contact form submissions against their global spam database. This WordPress Premium plugin provides advanced security solutions along with spam protection.
To use the plugin, you will need an API key that is free for non-commercial use. It is beneficial if you receive at least ten comments daily.
The Automattic company built another top-most WordPress plugin called Jetpack. It is a versatile tool with numerous features. The plugin supports you with design, marketing, and security. Among its multiple features, you can perform the following-
- Spam filtration
- Malware scanning
- Find site analytics
- Login security
- Automatic social media posting
- Slow image loading
- Multiple WordPress themes and more.
How can we miss WooCommerce among the list of popular WordPress plugins? An e-commerce plugin enables you to sell anything on the web simply.
The plugin has an abundance of themes, easy customization options, and much more. Therefore, it stands unique among the list of WordPress plugins.
Wondering why WooCommerce is best for you? The plugin provides features such as adding product variation, extensive payment methods, etc. The developer community creates extensions to make online selling as smooth as possible.
WPForms is a fantastic plugin that allows people to create popular forms with simple and easy steps. The form is created by using a simple interface of drag-and-drop. This plugin enables you to create contact, subscription, payment, survey, and other forms. It doesn’t require you to put in a great effort, as you can create forms with just a few clicks.
Note that this plugin can integrate with all the primary payment and marketing platforms.
- Compatible with cloud flare
- Improve user-end browser caching
- Quick Load images while scrolling down
- Support WordPress Multi website
- Incorporate caching solution along with a CDN
- Load images on request
- Facilitate slow loading to boost page load time.
Page builder aids you in creating more complex designs as you don’t need to use coding. The most popular page builder plugin as per WordPress.org is Elementor. The plugin has quickly shot up the rank with over 1.2 million active installs. It offers a free package to build complex designs with a drag-and-drop interface.
You must think of installing this plugin on your website. This will support you to have full control over your design.
Migrate Guru is a specifically designed, fully automated plugin for WP migration. It offers you the fastest, easiest, and most reliable method to migrate your WordPress website. The plugin runs on an external server named BlogVault’s server. You can quickly transfer large sites without any issues.
There is a choice to save the migration setting and remove the unnecessary files during the migration process. This allows you to repeat the migration with a single click in the future.
The plugin has the following feature:
- No overload on the website
- No requirement for storage space
- Easy to use
- Build for large websites
- One-click migration
- Fully automatic, replace & built-in-search
Large images slow down the loading of websites. Therefore, it is crucial to optimize every file image to improve speed. Optimizing every image manually can be a tedious task.
For this, you can apply the Smush plugin. It is a simple way to compress and optimize your WP website images. The plugin compresses images all over your website automatically. You will need to upload images to your WP website media folder.
The plugin provides no interruption in your workflow and improves website performance.
A WordPress plugin helps you to quickly and smoothly run your website. It improves user experience and supports websites to reach a wider audience.
No need to get confused about which plugin is best for your website. We have mentioned 8 of the pre-eminent WP plugins of all time. These plugins are accessible in free as well as paid forms.
Jinny Sarah Jacob is a Sr. Technical content writer at 24×7 WP Support, a leading WordPress development company that supports WordPress themes, plugins, and errors. She is a passionate technology geek and loves to write blogs on marketing, technology, B2B, big data/analytics, business strategizing, etc.
Increase Traffic with Comments
We all want to read comments, especially if these comments praise us or show that many people value our posts on our blog. Therefore, those valuable comments you can have on your blog can generate a lot of qualified visitors in your blog traffic.
Your website, more significantly, your blog posts can generate traffic. if you can improve the search traffic, you have the help of the things below.
Learn ways – How to Increase Blog Traffic with Comments
- Ask or Request Open-Ended Questions
Open-ended questions tend to prompt a lot of engagement that includes comments. However, it only means that when you allow the recipients to express themselves, they will provide you with complete and meaningful answers.
One of the main reasons there are a lot of blog posts that are not generating loads of traffic with comments is because the questions they have are close-ended. These close-ended questions can only be answered by a yes or a no or with a direct answer that does not leave anything else that will run for longer and more comments.
- Write A Post On the Top List
If you wish to improve your search traffic and generate powerful comments about the user experience on your blog posts, you should consider writing a post that falls on the top list. Unfortunately, many people struggle to gain online transactions from when they first opened their blog until they have discovered the importance of having a content marketing strategy.
To gain comments, you should add keywords wherein people are searching for the headline that you have. It would be best if you did not try to sound like an English professor to have one. The things that you need to do are to make your headline appear relevant for it to attract attention, comments as well as a load of traffic.
- Do Some Influencer and Expert Name Dropping
Name-dropping is a term that refers to the practice of attributing names of famous experts as well as bloggers to your content. Using this strategy, your blog posts can generate a lot of comments that would, later on, create loads of traffic for your website.
Generating comments for each blog post is one of the best ways to get a lot of traffic to your website. This way, you can make your content more valuable because some people seem to appreciate the things you have written. Therefore, if you wish to gain loads of traffic for your website, you should first work on generating comments with the help of the tips stated above that are very easy to do for your content. This, in turn, will increase Blog Traffic.
Bring your blog to life with videos
Videos add life to blogs. It could make explaining things easier and deliver the message better. Moreover, more and more bloggers are turning into video blogging for various reasons. Although there are available videos on the internet, it would be best to create them yourself. There are multiple ways and methods of making videos. Therefore, you should complete the one that could truly bring life to your Weblog.
How can Video Blogs bring life to your Weblog?
We all know that videos have been used for marketing content. One of the reasons for this one is that people love watching them. Moreover, it helps people have an easier time absorbing its content. Individuals also prefer watching rather than reading long texts and articles. In addition, videos can also be rich in content.
Video blogs can also cover a lot of topics. That is why Video Blogging has been very helpful, especially in businesses. Video blogs are a great way of presenting your brand and yourself. In creating a video, the persons involved should not be shy in front of the camera. Instead, they should have positive energy. There are other kinds of videos you could also upload to your Weblog. For example, if you do not want to use natural persons, you could create animations. Thus, you could use your creativity in creating them. That way, your videos would become more attractive to your target audience.
Video blogging gives you more control over the content you want with the audience. Moreover, texts are more vulnerable to misunderstandings as compared to videos. Video blogs also provide an excellent means of sharing information, precious ones. More people are attracted to watching videos because they can deliver a more detailed and straightforward message. You could also create video tutorials about things people are interested in learning. One of the trends in video blogging is the sharing of the everyday lives of bloggers. They share things that they want to share with others.
One of the most significant advantages of using video blogs is that it has a higher chance of getting viral. AS YouTube, the most popular Video Blogging site, has billions of visitors and users, there are higher chances that more people would get to watch the videos you have uploaded. Moreover, it could be shared on various social media sites and reach a more comprehensive audience range.
Suppose ever you truly wanted your Weblog to have life. In that case, you could create videos that are hilarious, interesting, funny, information, or even shocking, depending on the audience that you are targeting. Before that, you should also do your research and create your script. The first thing you need to consider is the things that your audience would like. It is also essential to keep it as exciting and refreshing as possible. By doing so, there would be no doubt that people would your Weblog would start garnering attention again.
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