It doesn’t really matter in what kind of business you are; it is human behavior to have an urge of standing out of the crowd, of its kind. The same story goes with online business and for an online venture, you need a blog or website of your own. The website you tend to own for your business is always customized from some other framework such as WordPress.
Although the foundation on which your website stands is not your framework, what you can try to do is customize it in such a way that it doesn’t shout for itself saying “I’m a WordPress driven website”. We have gathered a few facets of WordPress, and it would run you through a few tips to work with WordPress more efficiently.
Customize your sidebar:
When you open up your website, you find ads pouring on your website. Sometimes, it is the picture of your fans and at times, it is the tweets following you on your page. Somewhere on your page, you have a link that you want your visitors to click, when they visit your website. But how do you expect them to have a glimpse of it when your website is awfully crowded with other widgets? In such a case, go to ‘Appearance & Widgets’ and remove all the widgets, except those which will fetch you business.
As WordPress code is developer-friendly, little knowledge about PHP will help you to handle it.
Make files available in Media Library
Let us illustrate a regular physical library, suppose that you have books acquired by you in different months and years. Will you keep all the books in libraries of different buildings? Or, will you segregate the books into different cabinets, in the same library? Hopefully, the comfortable answer would be the latter one because it will make any book easily available to you, whereas going from one building to another will make you tired.
‘Media Library’ of WordPress provides you with a facility where you can organize your files in separate folders, according to the month or year you desire. It makes it feasible for the users to retrieve the required files, using a simple keyword.
Immaculate permalinks would do you good:
We understand that you have a hard time creating content so that Search Engines see it and rank you high in the listing. You have to try out a way to get recognized by the Search Engines easily. The next thought which would creep into your mind is: How can I make it happen? The most important thing you need to do is learn about ‘SEO Copywriting’, which is a time taking process.
If you want to get an instant solution, search for the permalink field at the top of the editing page of WordPress. Make sure, that you revise the links by putting them in this field, before publishing them online. Another thing that can be done is, try to remove unwanted words as far as possible and add keywords. Adding keywords doesn’t mean that the entire content would be occupied with keywords. Content will be said to be a ‘quality-content’, only when it is easily understood by humans.
To see how this actually works, you need to have certain activities following these tips. WordPress will let you use the “copy-paste” technique to the most, but you need to manipulate it to a great extent to make it look unique. Also, do not forget the ultimate goal is to gain business, so work with your WordPress according to the need of your business.
-Authored by Sara Bruce. She is an SEO analyst and an avid blogger. If you come across any negative reviews about your Business/Services do visit our pages on ‘Remove negative reviews’ & ‘Remove rip-off reports’ to get rid of it.
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