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Strategies for using social media effectively for your eCommerce business

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Strategies for using social media effectively for your eCommerce business 5

Social media has become an essential element in today’s eCommerce marketplace. It has a significant influence on both offline and online businesses. This is because advertising in social media has recently impacted the sales growth of many eCommerce businesses. 

Strategies for using social media effectively
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The eCommerce business boomed thanks to social media platforms even in the recent pandemic. As a result, marketers and business owners are focusing more and more on social media for eCommerce businesses. 

When it comes to eCommerce websites, gathering traffic is a major concern. Social media is flooding with genuine customers with buying intentions. So, investing time and money in social media is mandatory to gain clients and witness massive sales growth. 

This article will provide strategies for using social media effectively for your eCommerce business. 

Things to Learn Before Applying Social Media Strategies 

Improving traffic and revenue on y0our site is not a one-shot approach. You may employ several strategies. Always utilize techniques adapted to your company objective and additional considerations. Now, let’s see what concerns you should emphasize before implementing strategies for your eCommerce business.

Set a Solid Business Objective

Before employing your own strategies, measure what you actually want to gain from them. Then, to set objectives properly, focus on the following issues: 

  • Estimate traffic according to your business niche. For example, it will measure the amount of traffic you prefer from social media. 
  • Find out the best promotional strategy that will work for your business. 
  • Make a list of your visitors and sort out who has become your customer from those visitors. 
  • Make social media posts according to your business type and separate the most engaging posts.
  • Track your conversions to make more improvements to your strategies. 

Discover your Customers’ Choice 

When it comes to implementing the correct approach, customer choice comes first. Customer preference will give you a clear idea of managing your website and what product. Customers will surely visit your website via social media when you get the idea and post accordingly. 

Your contents, including images, texts, videos, should relate to your customers’ preferences. Also, do not forget to get valuable feedback from your customers because. Finally, research and analyze the market and follow your competitor’s posts. 

Try to understand how top-performing sites are engaging the customers via social media. However, you can become a customer and engage with those sites to explore their customer-centric tactics. 

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Collect and Utilize The Power of Data 

Use website analytics to get information on your customer’s behavior and actions on your site. Also, track your customers’ location to target your audience based on their location. Next, sort out those contents that are getting more clicks and engagements. Finally, look out for the pick hour when customers primarily engage your content. 

All this information will assist you in utilizing social media for your eCommerce business in the best possible way. It will become easier for you to engage with your customers at the right moment with the right pots. Consequently, your current and previous data will become a crucial asset to improve your tactics. 

Prioritize Sharing Before Selling

Yes, you are running an online business to profit from it. But focusing only on selling will not bring you success all the time. Customers will not always buy from you, and they may only visit your site. But there is a possibility that they may share or recommend your products to others. So you shouldn’t miss that slight amount of possibility to engage with your customers and build relationships. 

Share solid information about your products with additional information and instructions. Remember, if you cannot make sales but at least educate your customers about the benefits of your products, it’s a plus. After learning and understanding the value of your products, customers may promote your product if not buying. 

Strategies to Employ on Social Media for Ecommerce Business 

Now that you know about the aspects before employing the strategies let’s move on to the next step. We’ve listed the best strategies anyone can apply in their eCommerce business. Consequently, they will get a tremendous amount of traffic and benefit from it. 

Create Customer-Centric Social Media Posts 

Keywords, keywords, and keywords. Sounds tricky? Well, it’s a fact that high-quality keywords can optimize your social media content to the next level. First, explore the keywords customers are looking at over social media and search engines. Then, include those keywords on your social media content.

However, don’t forget to make your content unique compared to your competitors. For example, add your customers’ search terms to your social media posts. Moreover, add hashtags to your social media posts. This is because hashtags will make your posts more explorable and visible to the customers. 

Post Appelaing Contents 

Your content should be appealing and add value to your customer’s preferences. Therefore, educate your customers with informative content. Tell them a story about your product so that they become inspired and click that “add to cart” button on your site. 

Customers love to share on Facebook, and they will share helpful tips if it’s enjoyable. Prioritize customers’ requirements on the content rather than making it a sales or marketing approach. 

Share Customers’ Feedback & Reviews

Your loyal customer base can be your brand advocate after getting good service from you. That is because they will share positive reviews about your product on social media. As a result, your marketing effort will be minimized, but your sales will skyrocket. 

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Always ask for feedback from your customers and share those feedbacks and reviews on social media. You will get greater sales output from positive feedback, and from the negative reviews, you will understand your lackings. Knowing your lackings will help you improve your service in a better way. Customers buying intention is heavily altered by reviews, so make sure you utilize it.

Make a Good Use of Social Share Buttons  

Craft Attractive Visual Contents 

Text-based content has become backdated! Yes, people love to see the product you are selling because it’s a virtual store. All they can rely on your products’ image to feel it visually, not even physically. Therefore, creating visually appealing content is another great way to utilize social media for an eCommerce business.

Currently, Facebook, Pinterest, Instagram, and other platforms are image-centric. For example, if you look at Pinterest, there isn’t much text to focus on other than the tile only. The same goes for Instagram stories, where customers are redirected to eCommerce sites via hashtags! 

However, you should post an authentic, high-quality, and clear product image to attract your customers. Also, your product image should represent your product thoroughly. While posting an image on your site, try to represent a real human using the product or service. As a result, Customers’ can easily visualize themselves using your product. 

Get in Touch With Your Audience 

Connect with your visitors or customers so that they feel prioritized. In today’s eCommerce market, communication is everything. It would help if you didn’t miss a single query your customers are doing through the post and messages. Appreciate those who are sharing your posts, buying your products, and posting reviews. 

Getting close to your customers is another effective strategy for social media for an eCommerce business. For customer engagement, you can follow the tactics stated below: 

Create Group

Gather all your loyal and new customers in a group and solve their issues from a single group. In this way, the communication will be easier, and you will get useful keywords easily. Collect all the feedbacks and then create your post with the most effective information. 

Apply Influencer Marketing 

Influencer marketing is an ongoing trend, and it is highly effective in persuading customers to buy a product or service. This is because influencers already have a massive fanbase on social media. 

Therefore, the brand is boosted when they motivate their followers to get a product or service. Consequently, the sales of that product are booming, and the brand identity is also being spread. 

Utilize the Live Chat 

Another trending marketing technique via social media is hosting the live chat. Customers are attracted to this feature because a live presenter describes the product from different angles. 

Also, they are getting a live product description that sounds more believable than viewing images. You can get customer feedback, provide solutions, and make sales via the live chat option. No doubt, it is another effective strategy for using social media for your eCommerce business. 

Keep Posting Constantly 

Maintain consistency while posting on social media because it’s a great way to maintain customer relations. You can provide service, solutions, and valuable information to your customers with regular posts and promotions. 

Ultimately, your customers will feel that you are committed to providing them with good products and services. Schedule your posts to get automatic posts on your social media. Automatic post allows you to stay ahead of your competitors. 

Maintain a Blog 

Running a blog is another great strategy that you can apply in your social media for an eCommerce business. With informative content on your blog, your demand in the marketplace will increase organically. 

Create material for your blog that is pertinent to your business. Sharing instructional, interesting, and inspirational content on your blog is an excellent approach to interact with your target audience.

Apply Paid Marketing 

Paid advertising is also accepted on social media platforms such as Facebook, Instagram, Pinterest, Twitter, etc. As a result, employ sponsored advertising to expand the scope of your marketing strategy. 

The sponsored campaign will increase the visibility of your post on any social media platform and lead more clients to your eCommerce website. First, however, you must market effectively by adhering to the criteria and characteristics of each social media outlet.

Another trending way to promote ads in social media is product feed. Since most eCommerce stores are powered by WooCommerce, creating ads on social media has become easier. 

How? 

You can transfer all your product information to the merchant platform via social media. For example, Facebook for business, Pinterest Business, Instagram Business, etc. All these social media business platforms accept WooCommerce product feed. And the ideal way to create a feed file is using a product feed plugin such as CTX Feed

You can create ads after transferring your site’s product information to your social media business account. As a result, you can focus more on marketing strategy than product information.

Final Thoughts 

If you want to stay ahead of your competition in a crowded industry, you must incorporate social media into your marketing strategy. However, using the appropriate tactic in the right place on social media may significantly increase traffic to your eCommerce site. Furthermore, your brand recognition, conversion, and consumer engagement will improve independently. Finally, your company will shine with a large and dedicated consumer base.

You can constantly improve your social media marketing strategies by improving your prior ones. However, if you follow our suggestions and tactics, you will be able to use social media for an eCommerce business effectively. This is because we have followed the trending features of the marketing strategy.

Author Bio 

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Strategies for using social media effectively for your eCommerce business 28

Atanu Das is a professional content writer who is actively writing SEO-optimized content. He has been writing creative content on WordPress, WooCommerce, Google Merchant, eCommerce, and other topics for the last four years. He is currently working as a content writer at Webappick – a giant WordPress Plugin development company.

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Guest Post

Guidelines for Choosing the Best WordPress Theme for Your Website

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Using a WordPress theme for a website comes with plenty of advantages. One great feature that is worth mentioning is the ability to install new WordPress themes at any time.  Although, tweaking and customizing a theme each time is required, changing the outlook of a website is not a tedious task. Within fractions of a second new theme can be added to the website. However, the problem here is looking for the best WordPress theme. There are numerous WordPress themes online and it is best advised to stick to a few themes each time.

Choosing the best WordPress theme is highly important as you will have to work with it day in and day out. You will have to look at the same design each day, which might bore you after a certain period of time. Keeping all this in mind, you will have to choose the correct theme. Let us look at some of the factors that will help you in choosing the best WordPress theme.

  • Niche Theme

It is highly important to choose a WordPress theme that relates to your business type. For example: If your website deals with real estate business, you should look for a WordPress theme designed for real estate business. If you use an e-commerce WordPress theme, you are more than likely to end up having a website that is unpleasing to the eyes of the visitors.

 

  • Speed

A website that loads slowly is less desired by search engines and visitors. There are many factors involved in the slowing down of a website like cheap webhosting and loads of other reasons. Well, do you like to add a slow loading WordPress theme to the already long list? Few themes tend to load slowly due to too many features and improper coding. It is advisable to check on the loading reputation of a WordPress theme before installing.

 

  • Usage

You need to choose a WordPress theme that is attractive as well as useful. The main purpose of creating a website is to make it easy for the visitors to navigate through the site and to look for information with ease. A WordPress theme with minimum designs and plenty of space for information can be readily chosen. Do not choose a theme that makes the website look cluttered.

 

  • Technical Support

You might be a technical person, but still might get stuck somewhere while customizing a theme. Look for WordPress themes that offer excellent technical support. Basically, technical support is offered at its best by paid WordPress themes when compared to free themes.

 

  • Layout and Spacing

Few WordPress themes give you the liberty to make changes to the width, spacing and layout of a theme. Other sections in the Control Panel can also be customized. But, majority of the themes do not allow changes unless the code has been tweaked. Hence, think about the additional elements that you wish to add. Customizations give you a better understanding about PHP and CSS.

 

  • Paid or Free

There is no doubt that budget plays a major role in deciding whether you like to use a free theme or a paid theme. The main reason experts stress to use paid themes is that they provide support in times of trouble. In some instances, you can also get in touch with the theme creator whereas in free themes you might get less or no support. In most cases, you will not even be able to find or contact the creator of the free theme.

 

  • Compatibility

Long gone are the days when websites can be accessed only from PCs and laptops. In today’s world of technology, websites can be accessed from mobile phones, tablets and other gadgets. Taking this into account, it is necessary to look for a WordPress theme that is compatible on all the gadgets. If your website cannot be accessed on any one of the gadgets, you are losing out on a handful of customers.

Conclusion                             

These are the factors that one has to keep in mind while choosing the best WordPress theme for your website. Since changing the theme with WordPress is pretty simple, you don’t have to worry if a theme does not look good for your site. Just upload a new theme and activate it to view your site with unique looks. Minor adjustments to the settings will set you on the right track. So, what are you waiting for? Start hunting for the right theme now.

 

This is a guest post by Sharon Thomas of thecornersuite.com, a site that offers savings and current information on getting internet through dish, as well as dish.com services.

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Guest Post

Top Six ways to Use QR Codes as a Web Design Tool

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How can you link QR codes to digital content?

When a QR code is read by the help of smart phones, it can help you to connect to the web content and also aid in activating numerous functions in the phone which also include mails and text messaging service. It can link you to almost anything starting from videos, special offers and discounts etc.

Development in visual design

Though the code looks a bit complex, it can be controlled in various ways. QR codes are designed in such a way that the moment it is placed under scanner, it will be readable. A part of the code can also be redesigned with images and pictures. This has helped he designers to design the codes in their own special ways so that it has an exclusive appeal.

Popularity of the code

QR codes are now being used in advertisements and posters, business cards and billboards as well.

Ways to use QR codes as web design tools.

There are plenty of ways in which one can use QR codes as a web design tool. They have numerous applications when it comes to designing a website online. Let us see how it helps in the same:

  1. It can help in being a link to you website

A QR code can help in being a link to your website. The code can be printed so that people do not have to go through various research processes before finding you website. The code can be a direct link to your website and also as well a great help to prospective clients who will help to earn revenue for your website.

  1. Saving your telephone numbers

You can save your telephone number, contact email address and other details in the form of the QR code instead of saving it as an URL.This will help people to contact you easily. Since QR codes can store huge amount of records you can store as much information as you want here.

  1. Link to videos and social networking sites

A QR code is also a good access to social networking sites such as face book, twitter and orkut. Also the code can be used to directly lead you to any kind of live streaming site through your phone as well like you tube and other videos.

  1. Linking you to the Google map

QR code also helps you to link to the Google map. Instead of searching and typing for the URL the code will automatically guide you to the website where you would like to visit.

  1. Helps to store text as well

A QR code helps to store large amount of plain text if required. It also helps to consume less amount of space in the websites.

  1. Stores SMS message

Last but not the least it helps in storage of messages

These are the varied ways in which the QR code can be used as a website designing tools when used online. Apart from these it can be used for the purpose of business and marketing as well and has gained population in all industrial fields.

About the Author:

The above article is composed and edited by Mrs Peterson. She is associated with many technology and designing communities as their freelance writer and editor. In her free time she writes articles related to web designing, qr code tutorial, Qr Code Design, etc.

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Should You Recycle Old Material to WordPress?

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As a writer, or as a business owner doing some serious blogging, you probably wish to fill up your new WordPress account with as much material as possible.  It’s the active site that receives the most attention from the algorithms; whether the search engine is Google, Yahoo, Bing, or any other.  You’ve already written a number of blogs on your free BlogSpot, linking them to your Facebook, LinkedIn, and Twitter accounts, so it seems natural to carry this busy activity into your new website.

 

Can Reprints Hurt Your Ranking?

 

This seems like a practical solution, but recycling old material can actually hurt your ratings on the Search Engine Results Page.  The new Google Penguin rules stipulate no scraping and no duplicate material for high search engine results.  Even if it’s your own work, if you duplicate it at your WordPress website, you’ve diminished your chances of being noticed by the search engines.

 

Linking your accounts is a good policy.  It gives you more visibility to your fans, friends, and followers.  These linked sites, however, will not give you search engine ratings, no matter how well you present your topic.  All they will do is mention your Facebook, Twitter, and LinkedIn activity in a search under your own name or your business title.

 

WordPress websites have a great deal of potential for increasing your ratings for SERP.  By allowing Google Search bots to crawl your index, the algorithms will take note of unique and interesting content.  High SERP ratings will bring you, readers, outside your circle of Facebook and Twitter friends.

 

Here’s the Motivation to be Prolific!

 

This should be strong motivation as an author or as a business site owner.  Your personalized accounts are on a level playing field.  You will receive no more attention than the degree of activity you put into it for acquiring readers.  You will not be sponsored by the search engines if you do not have an active website representing your work.  As a business, there is no greater advantage than having a high ranking on the Search Engine Results Page.  Most users do not go past the first one or two pages when placing a query for information on a product or service.  If your site has a prominent position, the chances are good it will be one of the first places the user will search.

 

As an author, it probably feels very good to receive those instant responses from Facebook friends and Twitter followers when you direct them to your personal blog.  If your blog is on a shared account, however, you run the risk of losing your copyrights to the company sponsoring you.  With a hosted WordPress website, you can copyright protect your work.

 

Authors generally wish to be accredited as writers with published work.  Google Penguin now recognizes author names in its algorithms.  Authors who have published consistently on their own websites and others have a greater chance of ranking high in a Search Engines Results Page.  This will assist you if your goal is to be published traditionally or through electronic books.

 

Use only new content for your WordPress website and use easy to read premium WordPress themes to ensure your blog also looks nice and professional.  Keep it original and interesting.  Link your WordPress article with your Facebook, Twitter, and LinkedIn accounts.  This will ensure both an active interest among the friends, followers, and clientele you’ve built up, as well as high ranking in the algorithms.  Your goal is to expand your business and your name with the tools the Internet has to offer.  These tools are available to anyone who takes the initiative to use them.  While it means the playing field is highly competitive, it also means that a good strategy can bring you success.

 

 

About author

Olga Ionel is a creative writer at ThemeFuse.com – a top provider of WordPress themes. She is passionate about studying the online marketing industry and sharing informative tips.

WordPress themes. She is passionate about studying online marketing industry and sharing informative tips.

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