Web design is a skill that many people claim to have, but few actually know how to do well. Web design is one of those fields where someone could easily teach it to themselves, or learn in a classroom setting. Even though it’s possible for people to teach themselves web design, most businesses and companies will hire a web design company or a freelance designer to handle building and designing their website. When you’re working with your design clients, be sure to keep these tips in mind.
Keep It Simple
Nothing makes a website run slower or look tackier than putting in a variety of different design elements. In the 90’s when people were first starting to explore the web, web designers would put as many different themes and elements in their websites as possible. There would be different frames on each page, moving gifs in nearly every corner, and there would be a different eye catching background image for each page. When you’re designing a website, pick one central theme or element to design your website around. When you’re finished the entire site will look well planned out and put together, and not like a design nightmare.
Value A Well Done Website Over 100% Customer Input
When you’re designing a website you’re going to hear a lot of suggestions from the client, and not all of them are going to be good. When you’re working in web design, you’re going to have to deal with clients that want you to add elements that won’t mesh well with the overall design. Some web designers adopt an attitude that the customer is always right, and they’ll give their customers everything they ask for whether it’s a good idea or not. These clients may be happy with their website in the beginning, but once complaints from their customers and employees start to come in they’ll blame you for their shoddy website. As a web designer making a good and functional website should be your top priority. Never be afraid to tell a client that their ideas may not be the best for overall website design, but also be prepared to offer good design alternatives.
Don’t Ignore Mobile and Tablet Users
When you’re working on a law firm website design, making a separate page for mobile users may seem like it should be the last thing on your mind. A few years ago making a mobile version of a website was on the bottom of every web designer’s priority list, but today it’s essential for websites to have a mobile or tablet function for their users. Today people are used to seeing mobile friendly alternatives to regular websites, and if they can’t easily access and navigate a website on their smart phone or tablet they’ll bounce from your website.
Talk About SEO Tools
When you’re client first talks to you about their ideas for their new website some more web savvy clients may mention SEO, but there will be some clients who won’t have a clue about what SEO is. When you’re meeting with your client be sure to ask them if they want SEO tools. Some clients may not know what SEO tools are, but they will want a way to monitor their website’s traffic. Some may even assume that there is a way to automatically monitor web traffic without having to use SEO tools. If you bring up SEO tools when you first meet with your client you’ll be able to explain what they are, and ensure that there won’t be any confusion down the line.
- License: Creative Commons image source
Mike has extensive experience in designing websites and knows all of the tools and essentials to create a successful and functional website.
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