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Essentials for Ecommerce Website Development

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Essentials for Ecommerce Website Development 11

While e-commerce is projected to account for more than $6.5 trillion in sales by 2023, getting to stand out in this domain is getting tougher every passing day due to the dense competition.

Simply put, to become successful with your e-commerce business, you need to have a robust website. Now there is a number of factors that go into creating a perfect Ecommerce site including a solid backend and a stellar-looking UX, and in this read, we’re going to walk you through the rundown of Ecommerce website essentials that you need to look out for.

Let’s begin.

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Essentials for Ecommerce Website Development 28

Essentials For A Successful Ecommerce Website

1. Responsive design

Considering the fact that more than 50% of the global internet traffic comes from mobile devices, there’s no surprise that you need to have a website that looks stellar on both desktop and smartphone screens.

In context with eCommerce alone, more than 60% of the people buy from mobile-friendly sites. You can quickly judge the importance of mobile-friendly sites from the stats.

To make your website mobile-friendly, you need to use the responsive eCommerce web design so that it can adjust itself based on the device your audience will use.

2. Easier Navigation

Navigation is an integral aspect of an eCommerce website. If your website fails to provide that to the consumers, there’s a high chance that they’ll bounce off it and ever higher chances are of them to make no purchase.

Moreover, if a user leaves your website due to uncomfortable navigation, they’re very less likely to ever click on your website again – which is a disaster in long term.

What you need to do here is to make sure that you have clear menus for different product categories so that the users can navigate through them seamlessly. Moreover, a great practice is to locate your bestselling products on the homepage of your website.

Also, you need to allow the users to sort the products using filters such as Style, Color, and Pricing, etc.

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3. Top-Notch Security

If the users do not trust your website, you are unlikely to make any sales. This is especially applicable with Ecommerce websites where users input their personal information such as Email and credit card numbers.

Therefore, having a robust security system for your Ecommerce website is integral.

To achieve that, you need to create secure passwords and update them regularly. Moreover, it’s essential to purchase an SSL certificate, as it would cast out the essence of security to the audience and they’ll feel more comfortable making a purchase from your website.

4. Try To Provide More Value To the Users

The biggest problem regarding an eCommerce store for the consumers is that they can’t feel, smell, or touch your products. While there’s no way to reverse that but the AR integration could allow your prospects to test certain products digitally. This can act as great compensation.

You can offer value to your customers by offering certain perks such as discount vouchers, free shipping, and gifts. This would keep your customers hooked with your store. Moreover, it is a great practice when it comes to retaining your customers. It is also worth noting that a great pricing strategy significantly contributes to customer value and retention.

5. Stay On Top Of Website Maintenance

Note that for eCommerce websites, even minor bugs and issues may cause disasters in long term. Therefore, it is essential to stay on top of your maintenance game in order to provide a smooth and seamless shopping experience to the consumers.

Another direct benefit from maintenance comes around the overall performance and speed optimization of your website. Note that nobody likes a website with slow loading speeds.

A quick tip here for Ecommerce side holders is to put your website into maintenance mode while you work on it because it helps you avoid ‘Briefly Unavailable for Scheduled Maintenance. Check Back in a Minute’ and display a timeframe on when your site will go live again.

6. Have Several Payment Options

The way you accept payment also determines how innovative and valuable you’re as a store holder. This is the same for eCommerce websites – the more payment options you offer, the better.

People like to pay directly from their finance apps instead of swiping cards. Therefore, in addition to the major credit cards, you must also offer digital payment gateways like Apple Pay, PayPal, etc.

A great practice here is to display icons of the payment options that you accept on your website so the users may know what they can use to make transactions.

7. Social Proofs Like Reviews And Ratings

Trust towards the product quality is yet another concern why people feel uncomfortable shopping online. To get around this issue, you need to display social proofs like reviews and ratings in order to back up your claims of the product.

Moreover, if you successfully earn the trust of your audience, they’re more likely going to refer you to their friends and on their social platforms.

8. Set An Option For Order Collection

While this is something you don’t often see on eCommerce platforms, order collection is an option that provides huge utility to some users.

There are hundreds of people that are often not at home and cannot receive their orders at their workplace. Having an order collection feature is quite useful to these people and ultimately it adds tons of value to your store.

In simpler words, you’ll turn these random customers into your regular and loyal customers. Moreover, they’ll act as a free referral for your business.

Additional Advice

While the tips mentioned above will significantly assist you in creating a robust eCommerce website, here are some tips that you can consider for further betterment.

  1. Avoid using longer videos on the homepage
  2. Avoid using access content on the homepage
  3. Try using bigger images for your product listings
  4. Use display buttons for product variations

Wrap Up

Ecommerce business is not an additional option anymore. In fact, it is a protocol for every brand to have an online store where they can trade their products through digital means.

Therefore, if you haven’t considered making an E-commerce store yet, do it now or you’ll miss out on tons of revenue on the table.

Author Bio:

Frank Borg has a flair for strategic innovation and tech-driven transformation. He leads the Content Marketing Team at Wppals. He thrives on exploring and sharing information about the transformative impact of technologies and strategic innovation on SMBs, startups, and enterprise-grade organizations. 

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8 Content Ideas To Boost Your Real Estate Blog

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8 Content Ideas To Boost Your Real Estate Blog 16

When you have a real estate blog, sometimes it can be difficult to come up with enough topics
to write about on a regular basis. If you want to be successful with your blog, you have to make a commitment to creating new content regularly. Otherwise, the search engines will look past you in the rankings. Here are eight content ideas that you can use to boost your real estate blog.

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1. Local Events

One of the best things that you can create content about on your real estate blog is local events. If you are just writing about houses and properties, you’re missing out on a golden opportunity. If you want to sell people in the area, you need to promote the local culture and all of the events that take place there.

2. Write About a Sold Property

Instead of only listing properties that are for sale on your website, you may also want to write
some blog entries about sales experiences. This makes it look like you know what you’re doing, and it also helps people understand the process better. If you have a first-time home buyer story, this makes it that much more attractive.

3. How To

Writing a “How To” post is another good way to get some great content for your website. Whether you are writing about how to refinance your existing home, how to determine home value, or how to do a home improvement project, it can help with some great content.

4. Lists

List posts are a great tool to use when creating content. For example, write an article about
the “Top 5 Ways to…” or “Top 7 Mistakes New Homeowners Make.” These posts are easy to read, and they really can get some attention from your readers.

5. Explain Terminology

You should also be able to come up with some good blog posts explaining real estate terminology.  There is a lot of industry jargon that regular people may not necessarily understand. If you can write some blog posts defining some of these words, you should be able to get some traffic.

6. Industry News

While you want to focus on your local market as much as possible, it is also a good idea to
occasionally write about some industry news. For instance, if you want to write about how the real estate market improved nationally last month, this might be some good subject matter.

7. Write About What You Want to Attract

When writing content, you should write about the type of business that you want to secure. Don’t write about selling multimillion-dollar beach houses if your main customer is buying a townhouse in the city. You’ll bring in more of what you focus on.

8. Include Some Video

Instead of always just writing more posts, you may also want to include some video content on
your blog. For example, you could do a video walk-through of some of your properties and put the video up on your site. You could do a video of yourself talking about something relevant to the real estate industry or to home improvement.

Regardless of what you try, just make sure to keep your content fresh. This will go a long way
toward helping your blog rank higher in the search engines and help you get some customers.

About The Author

Ben Sawyer  is an internet marketing consultant and a part-time blogger. He is also a consultant and content contributor for www.arvernebythesea.com official blog. In this article, he revealed tips he is using for his internet marketing campaign.

www.arvernebythesea.com official blog. In this article he revealed tips he is using for his internet marketing campaign.

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A Tweeter Guide to Branding Marketing Stars-Luminaries You Should Follow

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A Tweeter Guide to Branding Marketing Stars-Luminaries You Should Follow 19

A Tweeter Guide to Branding Marketing Stars-Luminaries You Should Follow 20

When it comes to your business, marketing is extremely important. With the popularity of social media, gaining marketing tips can be much easier than years before. There are plenty of branding and marketing gurus using social media sites like Twitter to share their expertise with others who are interested in similar topics. If you want to gain more valuable information about branding and marketing your business, then you want to make sure to follow these eight people on Twitter.

1. Chris Brogan

Chris Brogan is a very smart marketing and online communication guru, and if you’re interested in either topic, then you’ll certainly want to follow him on Twitter. He regularly uses the social network to share his opinion on certain technologies and platforms and will even provide his followers with marketing advice and insight on a regular basis.

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2. Dan Schawbel

Dan Schawbel is very insightful when it comes to branding yourself or your company, and he’s a great person to follow on Twitter. Along with following him for his branding tips, you will also gain links to his blog that will further educate you on the topic of personal branding.

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3. Keith Ferrazzi

Keith Ferrazzi is a very popular marketing expert who has shared his expertise at a number of marketing and branding events. Along with discussing how to market and brand yourself on platforms like social media, he will also teach you a thing or two on how to market your business by building relationships.

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4. Maria Duron

When it comes to branding your business, Maria Duron is the person you want to follow. Along with tips on how to successfully brand yourself or your business, she’ll also provide you with tips on how to improve your brand’s image if you were to ever come into a PR nightmare. Her tweets are definitely tips you can’t afford to miss.

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5. Karen Kang

Personal and corporate branding in the area of expertise for Karen Kang, and she uses Twitter to share her knowledge on both topics as well as provide her followers with branding ideas and news.

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6. Liz Dennery Sanders

If you’re a woman business owner, then you’ll certainly want to follow Liz Dennery Sanders and take in the advice she has to offer. Her focus is on branding for women-owned companies, and she will certainly inspire you to bolster your company’s branding through the use of one of her many great tips.

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7. Kim Brater

Kim Brater focuses on branding, telling her followers what works and what doesn’t. Not only will she share valuable tips to help you better brand your company, but she’ll also give you insight into which branding and marketing mistakes to avoid in order to keep your business up and running successfully with a healthy brand image.

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8. Jennifer McClure

Branding isn’t just important for marketing—it’s also important when you are personally looking for a job. Jennifer McClure will help you learn how to brand yourself so that you are seen as a must hire to employers. She also offers advice to employers to teach them how to brand their company so that people want to work there, and also so that they know what to look for when it comes to hiring new employees.

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Selma Jones is a writer, social media aficionado, and marketer for Cloverleaf Innovation. She currently lives in Chicago where she has practiced her profession for over eleven years.

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Lost? Since You Can’t Trust Apple Maps, Check Out These 3 Apps Instead

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Lost? Since You Can't Trust Apple Maps, Check Out These 3 Apps Instead 38

Lost? Since You Can't Trust Apple Maps, Check Out These 3 Apps Instead 39

Maybe you have the new software on your Apple device that has made headlines as not being reliable, or perhaps you’re just tired of the rivalry between Apple and Android. Either way, if you have a smartphone or tablet, you may want to invest in some apps that can get you from Point A to Point B without any hiccups. If map apps are what you want, these three are good places to start.

1. MapQuest

Well, before Google Maps was popular, you probably looked directions up on your computer through a bit of website known as MapQuest. Well, MapQuest now has an app, and if you have a dedication to the web version, you’ll undoubtedly want to download the app.

MapQuest is not only free to use, but it will also provide you with voice-guided directions, which can help you from having to look at your screen while driving. You’ll also receive turn-by-turn directions, so there’s no need to try and guess where the map is trying to take you or how to get from one street to another. You can also use the app to check current traffic or look for restaurants or other establishments in your area.

2. Waze

With over 30 million users, you can rest assured that Waze will help you get to your location. Not only does the Waze app serve as a GPS, but it will also provide you with real-time traffic information and give you route options to take. In addition, the directions are voice-guided, so you’ll never have to look at your phone for directions. And if you end up in a traffic jam, Waze will help you find the best way to get out of the jam and get to your location.

Waze uses the information from its users to determine roadblocks, traffic jams, and times, so if you’re using Waze, you’ll be helping others in the area learn the best routes. And to make Waze even better, you can also use the app to find the cheapest gas in your area.

 

3. Motionx GPS Drive

If the first two don’t sound appealing to you, you still have Motionx GPS Drive. This app will provide you with real-time and predicted times for your trip. You can view the app in both landscape or portrait mode, and you can also see the designated speed limit for the road you’re traveling on the right on your screen.

This app also has voice-guided directions, and you can choose the voice you want to hear. They will also give you detailed maps to ensure that you stay on track when coming to complex intersections. You also have the option to integrate the app with both Facebook and Twitter, and if you’re not traveling by car, Motionx GPS Drive will also give you walking directions.

Nobody likes getting lost, and sometimes you want something different than Google Maps or a non-functioning Apple Maps. If you’re headed out, make sure to have these apps on hand to keep you on track.

Jacob Smith works for Nissan auto in the sales department. He is an avid blogger and enjoys writing about his favorite car models and the dangers of drunk driving.

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