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Low-Cost Web Design – Which CMS Is Best For Your Small Business?

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Choosing the right Content Management System (CMS) for your blog, business, or affiliate website may seem like a daunting task, but it doesn’t have to be. These days managing the appearance of your site is easier than ever.

With thousands of free templates to choose from, plenty of useful add-ons, and support staff all over the world, most entrepreneurs can be up and running within minutes without spending a dime.

Save Some Overhead – Fire Your Graphic Designer

In the early days of internet business graphic designers made an enviable amount of money by designing websites in html. The high price tag came with good reason, html can be challenging to update without causing upsets elsewhere in your site. These days, however, cosmetic changes to your site, graphics, and overall design can be done in minutes – with just a simple drag and click. No graphic designer needed.

Choosing the Right CMS for Your Business – What to Look For

There’s a CMS that’s right for every business need, from small storefronts to large enterprises, there’s a CMS that suits them all. What’s nice to know is many of the most powerful and competitive options are also free.

Start by looking for something that’s open source with a large body of contributors who are passionate about building a powerful, user-friendly CMS. Oftentimes this means you’ll get regular updates and a trustworthy group of support should you need assistance. For the sake of discussion I’ll cover three of the most popular choices ranging from easiest to use to most challenging.

A Quick Comparison of the Top CMS Options

  • WordPress – By far the most popular CMS available today, Wikipedia reports over 60 million users all over the world rely on WordPress to power their site. A great deal of functionality is packaged within a very user-friendly environment that makes updating a business site simple and less time consuming.

There are thousands of themes available, some are free and the more professional styles come at a reasonable fee. It’s important to know the difference between WordPress.Com and WordPress.Org, however, the former is for the free hosting of a blog and the latter is intended for professional use with your own personal domain name.

  • Joomla – The second-most popular CMS in use today, an estimated 30 million downloads have occurred as of March 2012, according to Wikipedia. Joomla offers greater flexibility and power for businesses that demand a reliable method of making updates quickly and easily. Open source in nature, with regular updates and a large support group, Joomla offers a decent alternative for those who are looking to do more than just host a blog.

Rather than being built upon html, like standard templates, which can be full of unnecessary code, Joomla calls upon the Model-View-Controller (MVC) software style in all of its architecture. This is a fantastic option for businesses, such as eCommerce and real estate sites that require more oomph from their CMS.

  • Drupal – If you’re looking to get into eCommerce, build a decidedly complex site, or host a large community, then Drupal may be the right choice for your business needs. Bear in mind, however, that this powerful tool requires some expertise to get the full functionality – it is a power tool, after all. Drupal can handle it all, from the smallest of blog to the most security-conscious of agency.

Though some study and skill is necessary to master the Drupal CMS, the end result is well worth the effort. Like all open source projects, Drupal offers an extensive body of support as well as frequent updates, and with each new release it becomes easier to use. If you like to feel like a true master of your domain, Drupal may be the CMS option you’ve been searching for.

Where’s a Newbie to Start? The Ideal CMS for Beginner

The best CMS for your business needs is ultimately a personal decision, but if you’re looking to get your feet wet and expand from there then WordPress is likely your best option. WordPress offers fantastic practice in learning how to make a website for free. Then, once you have more confidence and technical expertise you can make the leap towards Joomla or Drupal.

Freelance writer Rick Mercado loves working as an online marketer because it allows him the ability to work from the comfort of his own home, or his local coffee shop with the urge strikes.  A fan of the outdoors, Rick loves the freedom that his work-at-home lifestyle affords because it gives him plenty of time to explore his neighborhood of Halifax, Nova Scotia.  When he isn’t working, researching and writing, he can be found pursuing his dream of learning to be a pilot.

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10 Steps to Evaluating and Measuring Your Marketing Strategy

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10 Steps to Evaluating and Measuring Your Marketing Strategy 6

10 Steps to Evaluating and Measuring Your Marketing Strategy 7

When you are trying to market a product, the product or service is only as good as the potential clientele think it is. You need to get them to buy or use the item or service before you can tell if it really works for them. How can you go about evaluating and measuring your current marketing strategy?
Input vs. Output
Check your financial statements. Are you spending more money than you are making? In a strong marketing campaign, this should not be the case. You want to tweak your plan to make more money than you are putting into the project.
Customer Surveys
When you sell a product, include a survey along with it. Ask the customer to rate different qualities of the product that directly relate to the market. For example, ask them how they heard about the product and if the visual appeal of the item had anything to do with its purchase.
Phone Surveys
Distribute flyers, pamphlets and other coupon offers to people and see if they call back. You’ll know if the marketing works based upon how many people call. When they do call, ask what elements of the flyer or other item made them want to call you.
Test Group
Before you send a new item onto the market, have a test group to evaluate your marketing. For example, you might bring in a section of the company that has never seen the ad. Ask them what they think and if they would buy the product.
Introspective Analysis
What about you? Try to separate yourself from the ad as much as possible. Imagine that you were walking down the street and saw this advertisement. Would you feel inclined to purchase it or use the service? What elements of it are captivating and visually appealing? What elements turn you away?
Quantitative Data
Of course, all of these surveys and questions are important; however, you must generate quantitative data from all of them. For example, calculate the percentage of people who learned about your company from the Internet, paper flyers, word of mouth, and so forth. Put the information into charts.
Compare Years
After you have put the information into charts, you should start comparing this year’s findings to last year’s findings. If you find that a larger percentage of people are using the Internet than last year, you will have gained valuable insight into the company’s advertising.
Targeting the Many…
Once you find where most of your patrons are coming from, work to keep up steady advertisements in that domain. If most people are finding your company through Google searches, maintain fresh SEO strategies throughout the year to keep generating customers in that manner.
…And the Few
Let’s say that very few people are finding you from paper advertisements in the local department store. If this is a new trend, give it another shot to try to keep those few customers that you have. If it’s a continuing trend, you may want to put that money into another avenue.
Keep It Up
Don’t let your evaluation and measuring strategies fall to the wayside. You need to keep using them to ensure constant success for your company.
Evaluation and measurement strategies can bring both good and bad news to you about your marketing strategy. Be sure to use all of the information to generate more positive outcomes.

Thaddeus McGregor writes about business, marketing & finance at

www.businessinsurance.org.

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6 Best Online Plagiarism Checkers to Detect Duplicated Content

This post discusses the importance of detecting and removing plagiarized content for credibility, originality, avoiding penalties, and academic competence. It suggests using a plagiarism checker while writing, highlighting six best online plagiarism checkers: Prepostseo.com, EduBirdie’s, Writer.Com’s, Check-plagiarism.com, Plagiarisma.Net, and Bibme.Org. The article also gives a step-by-step guide for detecting and removing plagiarism from content. Some side recommendations include Grammarly, SemRush, and Invideo, among others.

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6 Best Online Plagiarism Checkers to Detect Duplicated Content 9

Using a tool is one of the first steps in removing plagiarism. In a time when around 1.5 billion pages on the internet have duplicate content, writers must formulate something original and outstanding.

That’s when a plagiarism detector comes in handy, as they can help the writers by:

  • Finding plagiarism’s percentage
  • Detecting duplicity by scanning vast databases
  • Analyze similarities/compare duplicate content
  • Check for originality after removing or rephrasing plagiarized content

These factors make a plagiarism checker necessary in any writer’s arsenal today. However, that’s where the challenge begins: finding a free plagiarism checker. So, to help you find such plagiarism finders.

Defining the Necessity of Detecting & Removing Plagiarized Content

Finding and removing plagiarism is an essential practice that every writer must learn. It’s not only about your credibility; it’s also about the purpose you’re writing for. For instance, if you’re writing in a professional setting, the image of your workplace depends on it.

Suppose you’re writing content in an academic environment. In that case, your grades and future hang on your ability to write original content. Sometimes, plagiarism can be accidental, but that doesn’t make it less harmful.

That’s why it’s crucial for any writer today to use such tools to remove plagiarism. And here are four primary reasons that signify the importance of finding and eliminating plagiarism:

·        Promote Original Ideas

Originality is the key in any setting, whether it’s academic or professional. Any plagiarism in the content will make it unoriginal or lackluster. That’s why you must find duplicity and remove it accordingly to promote original ideas and stand out as a good writer.

·        Establish Credibility

Credibility as a writer depends greatly on how well you write original content. Therefore, regardless of the purpose of your writing, you need to establish your credibility as a proficient writer by removing plagiarism. This will grant you a vote of confidence in any situation that you write.

·        Avoid Google Penalties

As a blog writer or website owner, your job is to stand out in the SERP ranks by creating SEO-friendly content. The fact remains that no SEO-friendly content can ever have plagiarism in it. Therefore, removing plagiarism for better SEO is important for any website or blog.

·        Academic Competence

To advance in grades and overall academic venture, you must write content that helps you establish your expertise and competence. Suppose your research papers or essays have copied content in them. In that case, you will be compromising your academic competence, so you must remove plagiarism from it.

6 Best Online Plagiarism Checkers to Detect Duplicated Content

You can find them all on Google, from outstanding plagiarism finders to some that might miss duplicity. Therefore, it’s no surprise people look up to experts to find tools that help them with this necessary factor of content writing.

We’ve picked a list of tried and tested tools to make it easier for you. These tools are both paid and free. So, without further ado, here are the six best online plagiarism checkers to detect duplicated content.

1.    Prepostseo.com

For good reasons, PrePostSEO is one of the common names in such tools. The plagiarism checker by this provider testifies to their position as one of the best toolmakers today. This plagiarism finder finds duplicity effectively and leaves no stone unturned when looking for plagiarism.

6 Best Online Plagiarism Checkers to Detect Duplicated Content 10

In other words, this visually appealing content scanner allows you to scour through the depths of the internet to find duplicity. Therefore, you can depend on it to find any plagiarism in your content and its sources.

2.    EduBirdie’s

EduBirdie’s plagiarism checker is for content writers, students, teachers, etc. You see this line right after you visit the tool, and there’s no doubt about it. The checker doesn’t offer many options except its ability to check up to ten thousand words.

6 Best Online Plagiarism Checkers to Detect Duplicated Content 11

This makes it a checker with some of the most word-checking abilities. Therefore, regardless of your content’s length, you can rest easy knowing you can check any form of content with this plagiarism finder.

3.    Writer.Com’s

You would think a website named “Writer.com” would provide you with a great tool, and they do. The plagiarism checker by writer.com is nothing short of stellar and easy. Dubbed as a “free plagiarism checker,” this one doesn’t ask you a penny.

6 Best Online Plagiarism Checkers to Detect Duplicated Content 12

These factors make it perhaps one of the most lucrative plagiarism finders available today. On top of that, it works quickly, so you won’t have to wait a lot before it scans your content.

4.    Check-plagiarism.com

Check-plagiarism.com’s plagiarism checker is perhaps the best tool on this list, not only because of its ability to check plagiarism but also because it can do it in multiple languages. Therefore, regardless of the language you write your content in, you can use it to find duplicity.

6 Best Online Plagiarism Checkers to Detect Duplicated Content 13

The seemingly endless word limit will also put you at ease since you can quickly check any long-form content. However, what impresses us the most is the speed at which this tool operates. In other words, even thousands of words can be scanned with this tool within seconds.

5.    Plagiarisma.Net

Plagiarisma.net is one of the tools with the most supported languages. The website itself claims to support over 190 languages. Moreover, this plagiarism finder offers two options in a unique turn of things. These options allow you to check for plagiarism on either Google or Bing.

6 Best Online Plagiarism Checkers to Detect Duplicated Content 14

We’re unsure how effective that is, but it’s a unique approach. Since Google and Bing have very different methods, it could mean finding plagiarism on an extensive level. Regardless, it doesn’t influence the effectiveness of this plagiarism finder.

6.    Bibme.Org’s

Bibme.Org steps forth with its easy yet convenient plagiarism finder. Now, this one is targeted toward students and teachers. However, bloggers and other writers can use it all the same—since it employs search engines to find duplicity.

6 Best Online Plagiarism Checkers to Detect Duplicated Content 15

You can also upload your files from your computer or import them directly from Google Drive. But, as the homepage implies, it does use the same algorithms and approach as Turnitin.

How To Detect & Remove Plagiarism

Now that you have the tools to find plagiarism in your content, you must learn how to remove it. Therefore, here is a four-step process for your convenience:

·        Use Any of The Tools

So far, the tools we’ve discussed have all their remarkable traits. Therefore, pick the best one that suits your content’s length and scan your writing for plagiarism.

·        Analyze Plagiarism’s Percentage

Once the tool has analyzed the content, let it finalize the plagiarism percentage in your content. This will help you understand how much of your content is original and how much you need to rewrite. If your content has less than 10% of plagiarism, then that’s good news.

·        Rewrite

Now that you’ve picked apart the duplicate content, you must rewrite it. Remember that you need to rewrite to cite the source—which the tools would help you find.

·        Check Again

Now that you have rewritten your content, it’s time that you scan your content for plagiarism again. This will guarantee that your content has no plagiarism or duplicity.

Conclusion

In this post, we looked at six tools that you can use to check for plagiarism in your work. All of them are free, and you can pick whichever one suits your needs.

Before wrapping up, we also looked at some steps that you can follow to detect and remove plagiarism from your content.

Another tool that is not listed and is probably the most widely used is Grammarly.

And some other tools that may interest you. These are affiliate links some I use, some I don’t, so before using, please investigate thoroughly SemRushInvideoSquirly Products like Squirly SEOGravity FormsWpformsOptinMonsterBuy Website TrafficAI-powered MarketingPress Release Distribution Made EasyTrack and Protect your Online Marketing, #1 Press Release Distribution ServiceEmail lists and Distribution TechPlaceit Envato, Monster Insights, SmashBallon, Icegram, HubSpot, WPwebHost, ConvertKit, Rytr, Canva, QuillBot, Shortly AI, Market Muse, Content Studio, Social Pilot, Strinkingly, CircleBoom, TailWind, Hotjar, The Hoth, Linkilo, CleanMail, HexoWatch, NetPeak, SerpStat, SiteChecker, SproutSocial, WeVideo, Social Dog, EzMob, Sign Now, Tidio, WP Data Tables, Copymatic, HeyGen, Synthesia, Fliki, ElevenLabs, ADcopy, Beehiiv, EduBirdie.

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Top 8 popular WordPress plugins of all the time

The WordPress plugin repository has over 54,000 plugins that enhance user experience by filling gaps in WordPress’s core functionality. Eight prominent plugins include Yoast SEO for optimizing SEO and readability, Akismet for spam filtration, Jetpack for multiple functionalities, WooCommerce for e-commerce, WPForms for form creation, WP Rocket for speeding up page load times, Elementor for complex designs without coding, and Migrate Guru for WordPress migration. They contribute to the website’s security, user-friendliness, and speed.

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Top 8 popular WordPress plugins of all the time 22

The WordPress plugin repository has 54,000+ plugins. That’s like a lot. These plugins are used to complement the core WP installation. In other words, it improves a user’s experience on WordPress. They handle certain features and functionalities that WP cannot do by itself.

Choosing the correct plugin is vital for your website’s security, user-friendliness, and speed. Else you can take WordPress support from a good team.

 We have listed down the top 8 popular WordPress plugins. Let’s discuss first what WP Plugin is.

Top 8 popular WordPress plugins of all the time 23

WordPress Plugin

WP plugin is defined as a software tool that is scripted in the PHP language. It includes additional features on your WP website. The plugin provides a simple process to add features to your website without writing a single code.

The API of the plugin provides an effective hooks’ and filters set. This robust set enables developers to modify or add new functions with WordPress. 

8 Popular WordPress plugins

Yoast SEO

Search Engine Optimization is necessary to boost traffic to your website. Without any doubt, Yoast SEO is the best WordPress SEO plugin. It supports you to add Meta tags, connect your website with Google Search Console, etc. 

The plugins provide you with a complete solution to improve on-page SEO. The features of Yoast SEO are as follows:

  • Readability check
  • Internal linking suggestion
  • Access to create custom Description/Mets Header
  • XML News Sitemaps
  • Quickly build 301 directs with the Redirect feature
  • Optimize for synonyms, keywords
  • Update as per Google’s algorithm

The plugin makes sure that your site meets the top-most SEO principle. It provides the tools to optimize your content for overall readability and SEO.

Akismet

Every day it is not easy to filter out spam that is either irrelevant stories or promotional links. Automattic developed a tool called Akismet.

It is known as the godfather of comment spam reduction plugins. The plugin works great to track back spam and filter out most comments. It reviews all your contact form submissions against their global spam database. This WordPress Premium plugin provides advanced security solutions along with spam protection.

To use the plugin, you will need an API key that is free for non-commercial use. It is beneficial if you receive at least ten comments daily.

Jetpack

The Automattic company built another top-most WordPress plugin called Jetpack. It is a versatile tool with numerous features. The plugin supports you with design, marketing, and security. Among its multiple features, you can perform the following-

  • Spam filtration
  • Malware scanning
  • Find site analytics
  • Login security
  • CDN
  • Automatic social media posting
  • Slow image loading
  • Multiple WordPress themes and more.

WooCommerce

How can we miss WooCommerce among the list of popular WordPress plugins? An e-commerce plugin enables you to sell anything on the web simply. 

The plugin has an abundance of themes, easy customization options, and much more. Therefore, it stands unique among the list of WordPress plugins. 

Wondering why WooCommerce is best for you? The plugin provides features such as adding product variation, extensive payment methods, etc. The developer community creates extensions to make online selling as smooth as possible.

WPForms

WPForms is a fantastic plugin that allows people to create popular forms with simple and easy steps. The form is created by using a simple interface of drag-and-drop. This plugin enables you to create contact, subscription, payment, survey, and other forms. It doesn’t require you to put in a great effort, as you can create forms with just a few clicks. 

Note that this plugin can integrate with all the primary payment and marketing platforms. 

WP Rocket

Every business requires quick page load times and to accomplish this caching solution is the most effective way. The WordPress repository has a Premium caching plugin called WP Rocket. It helps to escalate the loading time of a site. The plugin works with the cached copies and reduces the servers’ workload. It also aids in lowering the HTML, JavaScript, and CSS file weight through minimization. The features of the plugin include-

  • Compatible with cloud flare
  • Improve user-end browser caching
  • Quick Load images while scrolling down
  • Support WordPress Multi website
  • Incorporate caching solution along with a CDN
  • Load images on request
  • Facilitate slow loading to boost page load time. 

Elemetor

Page builder aids you in creating more complex designs as you don’t need to use coding. The most popular page builder plugin as per WordPress.org is Elementor. The plugin has quickly shot up the rank with over 1.2 million active installs. It offers a free package to build complex designs with a drag-and-drop interface. 

You must think of installing this plugin on your website. This will support you to have full control over your design.

Migrate Guru

Migrate Guru is a specifically designed, fully automated plugin for WP migration. It offers you the fastest, easiest, and most reliable method to migrate your WordPress website. The plugin runs on an external server named BlogVault’s server. You can quickly transfer large sites without any issues. 

There is a choice to save the migration setting and remove the unnecessary files during the migration process. This allows you to repeat the migration with a single click in the future. 

The plugin has the following feature:

  • No overload on the website
  • No requirement for storage space
  • Easy to use
  • Build for large websites
  • One-click migration
  • Fully automatic, replace & built-in-search

Smush 

Large images slow down the loading of websites. Therefore, it is crucial to optimize every file image to improve speed. Optimizing every image manually can be a tedious task. 

For this, you can apply the Smush plugin. It is a simple way to compress and optimize your WP website images. The plugin compresses images all over your website automatically. You will need to upload images to your WP website media folder. 

The plugin provides no interruption in your workflow and improves website performance.

Conclusion

A WordPress plugin helps you to quickly and smoothly run your website. It improves user experience and supports websites to reach a wider audience. 

No need to get confused about which plugin is best for your website. We have mentioned 8 of the pre-eminent WP plugins of all time. These plugins are accessible in free as well as paid forms.

Author’s Bio

Jinny Sarah Jacob is a Sr. Technical content writer at 24×7 WP Support, a leading WordPress development company that supports WordPress themes, plugins, and errors. She is a passionate technology geek and loves to write blogs on marketing, technology, B2B, big data/analytics, business strategizing, etc.

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