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How To Make The Most Out Of Pinterest

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Pinterest is an electronic scrapbooking website that was specifically created for people to post up content that describes their favorite things through pictures and comments. Much like traditional scrapbooking, Pinterest is a great way for a person to creatively express the events or topics that are most important to his or her life, only this information can be shared with a large group of people. Pinterest is also a great marketing tool for companies or individuals who want their product or service to gain exposure. If you have been thinking about creating your own Pinterest page, or even if you already have one, here are some tips to help you get the most out of Pinterest.

1. Find Friends
One aspect of Pinterest that many people forget is the fact that it allows you to find friends to exchange your information with. When they see your pictures and topics of interest, it may encourage them to research something they knew nothing about previous to reading your Pinterest page! The same goes for you – once you check a friend’s Pinterest page, that person’s inspiration may encourage you to discover further interests of your own.

2. Keep It Updated
Pinterest is an ongoing project that is constantly changing and evolving. Your likes may change from day to day, and by updating your Pinterest page, you can stay fresh and relevant. While it’s ok to emphasize a few niches or interests, it’s good to keep your overall feed wide & varied to make the most impact.

3. Business Exposure
Want to advertise your business or service in a way that has the potential to reach thousands of people? Well, there is no better online medium than Pinterest. If you own a business or provide a service, advertising your company and its services on Pinterest can gain your company great exposure – likely at little or no cost.

5. Use Facebook
If you want to gain a following of Pinterest fans, you will want to update your Pinterest activities on Facebook. Facebook is a social media that most people are aware of, and it is a great place to promote your Pinterest page, especially since many people still haven’t heard of the wonder that is Pinterest. There is even a way to connect Facebook to Pinterest so that anytime you post on Pinterest, that information will be given on Facebook.

6. Marketing
Pinterest is a great way to market certain products. In fact, many business owners conduct contests to attract more people to their Pinterest page. The more people who repin your business or service, the more people that know about what it is you are attempting to market. Of all social media sites available on in worldwide web, Pinterest is quickly becoming the online marketing tool of choice because of its ability to reach a wide range of people.

Pinterest is a new, yet exciting way for both personal scrapbookers and business people looking for the perfect marketing tool to express themselves or bring attention to a business or service. With Pinterest not only can a person enjoy sharing the things they like with friends, but a company can generate a lot of business. Pinterest is a great place for electronic scrapbooking and business promotion.

Eva Bennett writes about marketing, business & more at www.businessinsurance.org.

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Guest Post

Essentials for Ecommerce Website Development

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While e-commerce is projected to account for more than $6.5 trillion in sales by 2023, getting to stand out in this domain is getting tougher every passing day due to the dense competition.

Simply put, to become successful with your e-commerce business, you need to have a robust website. Now there is a number of factors that go into creating a perfect Ecommerce site including a solid backend and a stellar-looking UX, and in this read, we’re going to walk you through the rundown of Ecommerce website essentials that you need to look out for.

Let’s begin.

Essentials For A Successful Ecommerce Website

1. Responsive design

Considering the fact that more than 50% of the global internet traffic comes from mobile devices, there’s no surprise that you need to have a website that looks stellar on both desktop and smartphone screens.

In context with eCommerce alone, more than 60% of the people buy from mobile-friendly sites. You can quickly judge the importance of mobile-friendly sites from the stats.

To make your website mobile-friendly, you need to use the responsive eCommerce web design so that it can adjust itself based on the device your audience will use.

2. Easier Navigation

Navigation is an integral aspect of an eCommerce website. If your website fails to provide that to the consumers, there’s a high chance that they’ll bounce off it and ever higher chances are of them to make no purchase.

Moreover, if a user leaves your website due to uncomfortable navigation, they’re very less likely to ever click on your website again – which is a disaster in long term.

What you need to do here is to make sure that you have clear menus for different product categories so that the users can navigate through them seamlessly. Moreover, a great practice is to locate your bestselling products on the homepage of your website.

Also, you need to allow the users to sort the products using filters such as Style, Color, and Pricing, etc.

3. Top-Notch Security

If the users do not trust your website, you are unlikely to make any sales. This is especially applicable with Ecommerce websites where users input their personal information such as Email and credit card numbers.

Therefore, having a robust security system for your Ecommerce website is integral.

To achieve that, you need to create secure passwords and update them regularly. Moreover, it’s essential to purchase an SSL certificate, as it would cast out the essence of security to the audience and they’ll feel more comfortable making a purchase from your website.

4. Try To Provide More Value To the Users

The biggest problem regarding an eCommerce store for the consumers is that they can’t feel, smell, or touch your products. While there’s no way to reverse that but the AR integration could allow your prospects to test certain products digitally. This can act as great compensation.

You can offer value to your customers by offering certain perks such as discount vouchers, free shipping, and gifts. This would keep your customers hooked with your store. Moreover, it is a great practice when it comes to retaining your customers. It is also worth noting that a great pricing strategy significantly contributes to customer value and retention.

5. Stay On Top Of Website Maintenance

Note that for eCommerce websites, even minor bugs and issues may cause disasters in long term. Therefore, it is essential to stay on top of your maintenance game in order to provide a smooth and seamless shopping experience to the consumers.

Another direct benefit from maintenance comes around the overall performance and speed optimization of your website. Note that nobody likes a website with slow loading speeds.

A quick tip here for Ecommerce side holders is to put your website into maintenance mode while you work on it because it helps you avoid ‘Briefly Unavailable for Scheduled Maintenance. Check Back in a Minute’ and display a timeframe on when your site will go live again.

6. Have Several Payment Options

The way you accept payment also determines how innovative and valuable you’re as a store holder. This is the same for eCommerce websites – the more payment options you offer, the better.

People like to pay directly from their finance apps instead of swiping cards. Therefore, in addition to the major credit cards, you must also offer digital payment gateways like Apple Pay, PayPal, etc.

A great practice here is to display icons of the payment options that you accept on your website so the users may know what they can use to make transactions.

7. Social Proofs Like Reviews And Ratings

Trust towards the product quality is yet another concern why people feel uncomfortable shopping online. To get around this issue, you need to display social proofs like reviews and ratings in order to back up your claims of the product.

Moreover, if you successfully earn the trust of your audience, they’re more likely going to refer you to their friends and on their social platforms.

8. Set An Option For Order Collection

While this is something you don’t often see on eCommerce platforms, order collection is an option that provides huge utility to some users.

There are hundreds of people that are often not at home and cannot receive their orders at their workplace. Having an order collection feature is quite useful to these people and ultimately it adds tons of value to your store.

In simpler words, you’ll turn these random customers into your regular and loyal customers. Moreover, they’ll act as a free referral for your business.

Additional Advice

While the tips mentioned above will significantly assist you in creating a robust eCommerce website, here are some tips that you can consider for further betterment.

  1. Avoid using longer videos on the homepage
  2. Avoid using access content on the homepage
  3. Try using bigger images for your product listings
  4. Use display buttons for product variations

Wrap Up

Ecommerce business is not an additional option anymore. In fact, it is a protocol for every brand to have an online store where they can trade their products through digital means.

Therefore, if you haven’t considered making an E-commerce store yet, do it now or you’ll miss out on tons of revenue on the table.

Author Bio:

Frank Borg has a flair for strategic innovation and tech-driven transformation. He leads the Content Marketing Team at Wppals. He thrives on exploring and sharing information about the transformative impact of technologies and strategic innovation on SMBs, startups, and enterprise-grade organizations. 

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Guest Post

10 Steps to Evaluating and Measuring Your Marketing Strategy

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When you are trying to market a product, the product or service is only as good as the potential clientele think it is. You need to get them to buy or use the item or service before you can tell if it really works for them. How can you go about evaluating and measuring your current marketing strategy?
Input vs. Output
Check your financial statements. Are you spending more money than you are making? In a strong marketing campaign, this should not be the case. You want to tweak your plan to make more money than you are putting into the project.
Customer Surveys
When you sell a product, include a survey along with it. Ask the customer to rate different qualities of the product that directly relate to the market. For example, ask them how they heard about the product and if the visual appeal of the item had anything to do with its purchase.
Phone Surveys
Distribute flyers, pamphlets and other coupon offers to people and see if they call back. You’ll know if the marketing works based upon how many people call. When they do call, ask what elements of the flyer or other item made them want to call you.
Test Group
Before you send a new item onto the market, have a test group to evaluate your marketing. For example, you might bring in a section of the company that has never seen the ad. Ask them what they think and if they would buy the product.
Introspective Analysis
What about you? Try to separate yourself from the ad as much as possible. Imagine that you were walking down the street and saw this advertisement. Would you feel inclined to purchase it or use the service? What elements of it are captivating and visually appealing? What elements turn you away?
Quantitative Data
Of course, all of these surveys and questions are important; however, you must generate quantitative data from all of them. For example, calculate the percentage of people who learned about your company from the Internet, paper flyers, word of mouth, and so forth. Put the information into charts.
Compare Years
After you have put the information into charts, you should start comparing this year’s findings to last year’s findings. If you find that a larger percentage of people are using the Internet than last year, you will have gained valuable insight into the company’s advertising.
Targeting the Many…
Once you find where most of your patrons are coming from, work to keep up steady advertisements in that domain. If most people are finding your company through Google searches, maintain fresh SEO strategies throughout the year to keep generating customers in that manner.
…And the Few
Let’s say that very few people are finding you from paper advertisements in the local department store. If this is a new trend, give it another shot to try to keep those few customers that you have. If it’s a continuing trend, you may want to put that money into another avenue.
Keep It Up
Don’t let your evaluation and measuring strategies fall to the wayside. You need to keep using them to ensure constant success for your company.
Evaluation and measurement strategies can bring both good and bad news to you about your marketing strategy. Be sure to use all of the information to generate more positive outcomes.

Thaddeus McGregor writes about business, marketing & finance at

www.businessinsurance.org.

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Guest Post

Top 8 popular WordPress plugins of all the time

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The WordPress plugin repository has 54,000+ plugins. That’s like a lot. These plugins are used to complement the core WP installation. In other words, it improves a user’s experience on WordPress. They handle certain features and functionalities that WP cannot do by itself.

Choosing the correct plugin is vital for your website’s security, user-friendliness, and speed. Else you can take WordPress support from a good team.

 We have listed down the top 8 popular WordPress plugins. Let’s discuss first what WP Plugin is.

WordPress Plugin

WP plugin is defined as a software tool that is scripted in the PHP language. It includes additional features on your WP website. The plugin provides a simple process to add features to your website without writing a single code.

The API of the plugin provides an effective hooks’ and filters set. This robust set enables developers to modify or add new functions with WordPress. 

8 Popular WordPress plugins

Yoast SEO

Search Engine Optimization is necessary to boost traffic to your website. Without any doubt, Yoast SEO is the best WordPress SEO plugin. It supports you to add Meta tags, connect your website with Google Search Console, etc. 

The plugins provide you with a complete solution to improve on-page SEO. The features of Yoast SEO are as follows:

  • Readability check
  • Internal linking suggestion
  • Access to create custom Description/Mets Header
  • XML News Sitemaps
  • Quickly build 301 directs with the Redirect feature
  • Optimize for synonyms, keywords
  • Update as per Google’s algorithm

The plugin makes sure that your site meets the top-most SEO principle. It provides the tools to optimize your content for overall readability and SEO.

Akismet

Every day it is not easy to filter out spam that is either irrelevant stories or promotional links. Automattic developed a tool called Akismet.

It is known as the godfather of comment spam reduction plugins. The plugin works great to track back spam and filter out most comments. It reviews all your contact form submissions against their global spam database. This WordPress Premium plugin provides advanced security solutions along with spam protection.

To use the plugin, you will need an API key that is free for non-commercial use. It is beneficial if you receive at least ten comments daily.

Jetpack

The Automattic company built another top-most WordPress plugin called Jetpack. It is a versatile tool with numerous features. The plugin supports you with design, marketing, and security. Among its multiple features, you can perform the following-

  • Spam filtration
  • Malware scanning
  • Find site analytics
  • Login security
  • CDN
  • Automatic social media posting
  • Slow image loading
  • Multiple WordPress themes and more.

WooCommerce

How can we miss WooCommerce among the list of popular WordPress plugins? An e-commerce plugin enables you to sell anything on the web simply. 

The plugin has an abundance of themes, easy customization options, and much more. Therefore, it stands unique among the list of WordPress plugins. 

Wondering why WooCommerce is best for you? The plugin provides features such as adding product variation, extensive payment methods, etc. The developer community creates extensions to make online selling as smooth as possible.

WPForms

WPForms is a fantastic plugin that allows people to create popular forms with simple and easy steps. The form is created by using a simple interface of drag-and-drop. This plugin enables you to create contact, subscription, payment, survey, and other forms. It doesn’t require you to put in a great effort, as you can create forms with just a few clicks. 

Note that this plugin can integrate with all the primary payment and marketing platforms. 

WP Rocket

Every business requires quick page load times and to accomplish this caching solution is the most effective way. The WordPress repository has a Premium caching plugin called WP Rocket. It helps to escalate the loading time of a site. The plugin works with the cached copies and reduces the servers’ workload. It also aids in lowering the HTML, JavaScript, and CSS file weight through minimization. The features of the plugin include-

  • Compatible with cloud flare
  • Improve user-end browser caching
  • Quick Load images while scrolling down
  • Support WordPress Multi website
  • Incorporate caching solution along with a CDN
  • Load images on request
  • Facilitate slow loading to boost page load time. 

Elemetor

Page builder aids you in creating more complex designs as you don’t need to use coding. The most popular page builder plugin as per WordPress.org is Elementor. The plugin has quickly shot up the rank with over 1.2 million active installs. It offers a free package to build complex designs with a drag-and-drop interface. 

You must think of installing this plugin on your website. This will support you to have full control over your design.

Migrate Guru

Migrate Guru is a specifically designed, fully automated plugin for WP migration. It offers you the fastest, easiest, and most reliable method to migrate your WordPress website. The plugin runs on an external server named BlogVault’s server. You can quickly transfer large sites without any issues. 

There is a choice to save the migration setting and remove the unnecessary files during the migration process. This allows you to repeat the migration with a single click in the future. 

The plugin has the following feature:

  • No overload on the website
  • No requirement for storage space
  • Easy to use
  • Build for large websites
  • One-click migration
  • Fully automatic, replace & built-in-search

Smush 

Large images slow down the loading of websites. Therefore, it is crucial to optimize every file image to improve speed. Optimizing every image manually can be a tedious task. 

For this, you can apply the Smush plugin. It is a simple way to compress and optimize your WP website images. The plugin compresses images all over your website automatically. You will need to upload images to your WP website media folder. 

The plugin provides no interruption in your workflow and improves website performance.

Conclusion

A WordPress plugin helps you to quickly and smoothly run your website. It improves user experience and supports websites to reach a wider audience. 

No need to get confused about which plugin is best for your website. We have mentioned 8 of the pre-eminent WP plugins of all time. These plugins are accessible in free as well as paid forms.

Author’s Bio

Jinny Sarah Jacob is a Sr. Technical content writer at 24×7 WP Support, a leading WordPress development company that supports WordPress themes, plugins, and errors. She is a passionate technology geek and loves to write blogs on marketing, technology, B2B, big data/analytics, business strategizing, etc.

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