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The Results of Project Icon

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The Results of Project Icon 6

The Results of Project Icon 7The community has voted, and the votes have been tallied. The winner of Project Icon, with 35% of the votes, is Entry ID “BD,” otherwise known as Ben Dunkle. Congratulations, Ben! The runner-up was VS, otherwise known as Verena Segert, so we’ll be attaching that set to the alternate color palette that is selectable from the profile screen. As we prepare for RC1, Ben and Verena will be revising a couple of their icons so that both sets will use the same metaphors, creating the colored “on” states, and creating the larger size of each icon for use in the h2 screen headers. We are very grateful to have had the opportunity to select from so many great options, and would like to express again our appreciation for all the designers who participated in the contest. Thanks also to the more than 3700 people who completed the voting survey and took the time to weigh on on the individual icon sets.

Q.18 Which one of the sets do you think we should use as a basis for the 2.7 icons?
Icon Set # of votes % of votes
BD 1285 35%
VS 1080 29%
GB2 424 11%
OSD 376 10%
LS 300 8%
GB1 235 6%

The wide lead of BD and VS made it clear that voters had a clear preference for these sets.

Q.20 If you could choose a runner-up, which would you choose?
Icon Set # of votes % of votes
VS 916 27%
BD 647 19%
LS 522 16%
OSD 488 14%
GB2 462 14%
GB1 331 10%

Question 20 was not mandatory, so a few hundred people skipped it, but the responses we did get (3366 of them) reinforced the fact that the two most popular sets were also the most popular 2nd choices, which made the decision of the judges to go with the popular vote an easy one (take that, electoral college!).

A few of the individual icon metaphors also had a significant lead over the other choices.
Dashboard: 1333 voters (40%) chose a house as the best metaphor. We agree, so both Ben and Verena will be replacing their Dashboard icons.

Media: 2097 voters (65%) chose the combination camera + musical note icon, which was part of Ben’s set. We also really loved it, and Verena will amend her media icon to incorporate this idea.

Plugins: 1682 voters (53%) selected the outlet plug metaphor, which both Ben and Verena used in their sets.

Tools: 1581 voters (49%) liked the combination of two tools better than anything else, so Ben and Verena will try this approach.

So those are the results, and soon you’ll see the new icons coming to a 2.7 installation near you.

Need another look at the entries to remember which one you liked best? Here are some reminder images, as well as the identity of each set’s creator.

Winning icon set by Ben DunkleBD was Ben Dunkle, a designer, professor and artist from upstate/western New York State. In case you’ve already forgotten, Ben’s icon set is the winner of Project Icon and will become the default icon set after a few minor changes. Verena Segert's blu iconsVS was Verena Segert, our runner-up, a designer from Germany who presented sets in both grayscale and blue. Her blue icons received more specific voter comments than the gray ones, so we’re planning the second color palette to be in shades of blue so that we can use the blue icon set.
Guillaume Berry's 1st setGuillaume Berry's 2nd setGB was Guillaume Berry, a designer from France who submitted two sets in the same style in order to propose a couple of different metaphors. One of his sets came in third while the other came in last, but whether you only look at the higher scoring set or you combine their votes, Guillaume had the next highest percentage of votes, and many people liked the metaphors he used for various icons. In fact, given the enthusiasm of the community for Guillaume’s icons, we think a great plugin would be one that would allow the user to upload the icon set of their choice. Any volunteers?
Menu icons by Open Source Design ClassOSD was the Open Source Design class at Parson’s in New york City, taught by Mushon Zer-Aviv and consisting of students Alexandra Zsigmond, Ed Nacional, Karen Messing, Khurram Bajwa, Leonie Leibenfrost. Teacher and students worked together to determine their metaphors and visual style. Luke Smith's menu iconsLS was Luke Smith, a designer from Iowa who specializes in icons among his other design pursuits.

If you need to hire an icon designer any time soon, we highly recommend our Project Icon contestants, who all delivered great work in a very short timeframe. It was great to work with all of them, even for such a short assignment.

So, to sum up:

  1. The winning icon sets by Ben Dunkle and Verena Segert will be incorporated into WordPress 2.7 RC1.
  2. Someone should write a plugin that would allow anyone to upload a custom icon set (I bet the other contestants could be convinced to release their icon sets for such a purpose).
  3. 2.7 is still trucking away, but we can always use help with patches, especially for IE6! (I know, that wasn’t in the main post, but it’s true, so hmph)

Thanks again to everyone who participated in this experiment, and we hope you enjoyed it as much as we did. And congratulations again to Ben and Verena!

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Plugins

Gallery Plus

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You may notice on some of our posts a gallery of images. We are using the built in WordPress up-loader, and when there are a few images we use the gallery insert button. But we are fans of jQuery and are using Thickbox.

As you know the basic gallery insert with attach the gallery images and link them to an image attachment page. Instead we installed the Gallery Plus plugin by Justin Hawkwood.

This plugin alone will add the ability under the Settings — options to add a “title” attribute in the <a> link and a rel attribute of “lightbox”.

Now I do have some site’s with lightbox installed, and I am a fan of the script, but I didn’t want to use the Scriptaculous script. And I do know that there is a Lightbox script based on jQuery.

Anyway… since I am using the Thickbox script on this site, the plugin needed a little tweaking:

There are two files contained in the download: gallery-plus.php & options.php, both with need to be edited. Lets start with the options.php:

Find.

update_option('gallery_plus_overlay', $_POST['gallery_plus_overlay']);

Add the 2nd line below, like this.

update_option('gallery_plus_overlay', $_POST['gallery_plus_overlay']);
update_option('gallery_plus_overlay2', $_POST['gallery_plus_overlay2']);

Next Find.

$gallery_plus_overlay = stripslashes(get_option('gallery_plus_overlay'));

Add the 2nd line below, like this.

$gallery_plus_overlay = stripslashes(get_option('gallery_plus_overlay'));
$gallery_plus_overlay2 = stripslashes(get_option('gallery_plus_overlay2'));

This is where it gets tricky. Find these next lines.

<tr valign="baseline">
<th scope="row"><?php _e('"rel" value in &lt;a&gt; tag:') ?></th>
<td><select name="gallery_plus_overlay">
<option value="none"<?php if ($gallery_plus_overlay == 'none') echo ' selected="selected"'; ?>>none</option>
<option value="lightbox"<?php if ($gallery_plus_overlay == 'lightbox') echo ' selected="selected"'; ?>>lightbox</option>
</select> Specify which, if any, javscript image overlay package to use. THIS PLUGIN DOES NOT INSTALL ANY OVERLAY PACKAGES.<br /><em>Note: Only applies when <strong>Link type</strong> is set to "image".</em>
</td></tr>

And Add these lines above.

<tr valign="baseline">
<th scope="row"><?php _e('Insert "class=..." Attribute In Link:') ?></th>
<td><select name="gallery_plus_overlay2">
<option value="none"<?php if ($gallery_plus_overlay2 == 'none') echo ' selected="selected"'; ?>>NONE</option>
<option value="thickbox"<?php if ($gallery_plus_overlay2 == 'thickbox') echo ' selected="selected"'; ?>>thickbox</option>
</select> <em>Note: Only applies when <strong>Link Images To Full Resolution</strong> is on.</em>
</td></tr>

It should look like this:

<tr valign="baseline">
<th scope="row"><?php _e('Insert "class=..." Attribute In Link:') ?></th>
<td><select name="gallery_plus_overlay2">
<option value="none"<?php if ($gallery_plus_overlay2 == 'none') echo ' selected="selected"'; ?>>NONE</option>
<option value="thickbox"<?php if ($gallery_plus_overlay2 == 'thickbox') echo ' selected="selected"'; ?>>thickbox</option>
</select> <em>Note: Only applies when <strong>Link Images To Full Resolution</strong> is on.</em>
</td></tr>


<tr valign="baseline">
<th scope="row"><?php _e('"rel" value in &lt;a&gt; tag:') ?></th>
<td><select name="gallery_plus_overlay">
<option value="none"<?php if ($gallery_plus_overlay == 'none') echo ' selected="selected"'; ?>>none</option>
<option value="lightbox"<?php if ($gallery_plus_overlay == 'lightbox') echo ' selected="selected"'; ?>>lightbox</option>
</select> Specify which, if any, javscript image overlay package to use. THIS PLUGIN DOES NOT INSTALL ANY OVERLAY PACKAGES.<br /><em>Note: Only applies when <strong>Link type</strong> is set to "image".</em>
</td></tr>

Now lets edit the gallery-plus.php file:

Find.

'overlay' => get_option('gallery_plus_overlay'),

Add the 2nd line below, like this.

'overlay' => get_option('gallery_plus_overlay'),
'overlay2' => get_option('gallery_plus_overlay2'),

Next Find.

<a href=\"$full_image_href[0]\"" . (($overlay != 'none') ? ' class="' . $overlay . '"' : '') . ($atagtitle ? " title=\"".trim(htmlspecialchars($attachment->post_title, ENT_QUOTES ))."\"" : '') . "><img src=\"$thumbnail_link[0]\" title=\"".trim(htmlspecialchars($attachment->post_title, ENT_QUOTES ))."\" alt=\"".trim(htmlspecialchars($attachment->post_excerpt, ENT_QUOTES))."\" width=\"$thumbnail_link[1]\" height=\"$thumbnail_link[2]\" class=\"attachment-thumbnail\" /></a></{$icontag}>";

And change the $overlay to $overlay2, like this.

<a href=\"$full_image_href[0]\"" . (($overlay2 != 'none') ? ' class="' . $overlay2 . '"' : '') . ($atagtitle ? " title=\"".trim(htmlspecialchars($attachment->post_title, ENT_QUOTES ))."\"" : '') . "><img src=\"$thumbnail_link[0]\" title=\"".trim(htmlspecialchars($attachment->post_title, ENT_QUOTES ))."\" alt=\"".trim(htmlspecialchars($attachment->post_excerpt, ENT_QUOTES))."\" width=\"$thumbnail_link[1]\" height=\"$thumbnail_link[2]\" class=\"attachment-thumbnail\" /></a>
</{$icontag}>";

note: I know that this is really just riding the plugin of the lightbox script and telling it to use the thickbox only script, but till it’s added in, this is the way I went about it.

Thanks

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Guest Post

6 Digital Marketing Trends for Better Ecommerce Conversions

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6 Digital Marketing Trends for Better Ecommerce Conversions 9

To stay ahead of the digital marketing game, it’s not enough to understand and apply basic industry concepts. Being up to date on trends is a key component of successful digital marketing because the digital world, like everyone in your target demographic, is continually evolving. 

Marketing trends can come and go as quickly as fashion, technology, or pop culture. It is, however, simple to keep ahead of the game.

6 Key Trends to Increase eCommerce Conversions

Use the following trends to your advantage. This list will assist you in strategizing and planning for your eCommerce business’s future. Let’s take a look at how these trends could benefit marketing.

Shopping in a Social Environment

Shopping at the mall in a bunch has mostly been replaced by social shopping. That isn’t to say that people don’t prefer to flaunt their recent purchase. 

They make it easy for shoppers to click, buy, and share their happy news online with all of their connections using shoppable posts like Instagram Galleries. 

For businesses that can target these networked buyers with new discounts and other incentives, it’s marketing gold. So let’s start with Incrementors for better services experiences.

Retailers should concentrate their efforts on Instagram, Facebook, and Pinterest, in addition to Instagram. Sixty percent of Instagram users say they discover new products, and seventy percent of those do take action. Retailers cannot ignore the popularity of social shopping.

AI helps retailers in learning more about their customers

Artificial intelligence (AI) and machine learning enable customers to enjoy automated, personalised purchase experiences. 

AI collects data on how customers shop when they make purchases, and what they’re seeking in a product or service regularly. It’s a technology that can’t be recreated in a physical location.

On social media, we’ve seen the inverse phenomenon, when AIs learn from humans’ more negative comments, but it’s extremely likely that consumers would seek the impact.

Customer reviews might help to build trust

So, you’ve begun utilising Instagram Shopping. When it comes to bringing the traffic to the desired place things are going quite well, but things aren’t going so well in terms of those pageviews converting into sales at a high rate.

It might now affect the ratings at first but slowly with time you will start to notice a drastic change as your business grows.

Customer feedback, to be precise. Consumers with limited discretionary cash are wary of spending their money, and nothing is more reassuring (read: compelling) than a wonderful review from someone who has purchased one or more of your products. 

Ratings and reviews on product pages are a tested method of converting more site visitors into buyers.

Personalization

Everyone enjoys receiving a birthday gift, and they value the attention and personal attention that comes with it. Personalization is an effective marketing tactic. 

Your online clients need individualised service, and there are several ways to provide it, all of which are supported by AI and machine learning too. Incrementors help the marketers to improve the conversion which eventually leads to business growth.

Send relevant products to your customers while they explore, search, or check out. “Visitors who watched this also viewed” referrals account for 68 percent of some retailers’ revenue.

Referral marketing 

One last piece of e-commerce marketing advice: leverage the power of referral marketing to turn your most devoted clients’ enthusiasm into a regular stream of new business. 

The best way to take your business to a whole new scale where you can just use the word of mouth technique and can increase your user base.

For those who don’t know what referral marketing is, it is the process of motivating your consumers to tell others about how much they love your company. It’s comparable to gathering client testimonials in terms of strategy, with the exception that it’s more direct. 

Chatbots

Your prospects are more likely to trust their close ones than random online strangers. Your prospects are more likely to trust their close ones than random online strangers. Chatbots make shopping more enjoyable.

Chatbots communicate with internet shoppers in the same way that a human salesperson would. Today customers expect that they can identify the products just with a single click. A chatbot can help save a lot of time in such a situation.

Experts expect that by 2022, 85 percent of enterprises will use chatbots.

Chatbots provide a wide range of services. However, I believe they will have a significant impact on how consumers shop online. Self-checkout kiosks will very certainly become the norm in retail, and in-store marketing will grow.”

Want to learn the best Ecommerce marketing strategies? Watch this amazing video:

Conclusion

So there you have it: your handy guide to the top digital marketing trends we predict will be big in 2022. The best way to stay competitive, grow, and secure consumer loyalty is to stay on top of it with the current trends going on.

It’s going to be a big year for technical advancements, marketing tools, and forward-thinking strategies, so make your new year’s resolutions about your adaptability, flexibility, and readiness to evolve with the times.

Author BIO –  Shiv Gupta is the Founder and Head of Growth at Incrementors. Incrementors is an Award-Winning Digital Marketing Agency that helps clients to grow their business online by generating more traffic, leads, and sales. Incrementors specializes in providing customized, tailored online marketing solutions highly specific to the needs of the clients.

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Articles

WordPress 2.7 Release Candidate 1

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With the release of RC1, we’re in the final leg of development before the release of 2.7. 280 commits since beta 3 have polished the new admin UI (including new menu icons created by the winners of our icon design contest) and fixed all known blocker bugs. We think RC1 is ready for everyone to try out. Please download RC1 and help us make the final release the best it can be. As always, back up your blog before upgrading.

Get RC1.

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