Navigating the myriad ways to drive traffic to your website can be daunting. However, not all strategies are created equal. This guide focuses on 21 proven methods that can significantly boost your site’s visibility and traffic.

1. Target Low-Competition SEO Topics

• Leverage tools like SemRush’s Keywords Explorer to uncover topics with low keyword difficulty but high search potential.
• Example: A post on evolving SEO trends continues to draw traffic due to strategic keyword targeting.

2. Brand Exposure via Podcasts

• Appear on relevant podcasts to tap into new audiences.
• Use Ahrefs’ Site Explorer to identify podcasts where industry influencers have appeared and pitch yourself as a guest.

3. Content Gap Analysis for Higher Rankings

• Analyze the top-ranking pages for common keywords and identify content gaps in your articles.
• Fill these gaps to enhance your content’s relevance and ranking potential.

4. Engage Reddit Communities with Value-Added Posts

• Share valuable content on Reddit without overt self-promotion to avoid backlash.
• Repurpose your top content for Reddit, keeping it informative and link-free until the end.

5. Collaborate with Complementary Brands

• Partner with non-competitive brands targeting similar audiences for webinars or content collaborations.
• Example: Joint webinars with social media tools like Buffer, targeting the same audience base.

6. Update Outdated Content

• Regularly refresh your high-performing content to maintain or improve its search engine ranking.
• Example: Updating an SEO tools article led to a significant traffic increase.

7. Connect with Industry Amplifiers

• Identify and engage with influencers in your niche using tools like SparkToro.
• Build relationships rather than seeking immediate promotion.

8. Maximize Reach with Social Media Threads

• Convert blog posts into engaging social media threads, particularly on platforms like LinkedIn and Twitter.
• Example: Turning an AI content article into a popular LinkedIn thread.

9. Utilize FAQ Sections for Long-Tail Keywords

• Add FAQ sections to your content to rank for related long-tail queries.
• Research common questions using tools like Ahrefs’ Keywords Explorer.

10. Build a Personal Brand on LinkedIn

• Regularly post and engage on LinkedIn to tap into its vast professional network.
• Leverage influencers and relevant connections to enhance your content’s reach.

11. Engage TikTok’s Vast Audience

• Create consistent TikTok content to tap into its billion-user base.
• Example: A strategy involving multiple daily videos for initial weeks to establish a presence.

12. Develop Free Tools for ‘Tool’ Keywords

• Create useful, free tools related to high-demand keywords.
• Example: Ahrefs’ suite of free SEO tools driving substantial monthly search visits.

13. Repurpose Content Across Channels

• Transform your content to suit different platforms, like turning videos into blog posts or social media content.
• Example: Adapting a YouTube video into a detailed blog article.

14. Boost Rankings with Strategic Internal Linking

• Utilize internal links effectively to pass PageRank and improve page rankings.
• Identify internal linking opportunities using tools like Ahrefs Webmaster Tools.

15. Gain Traction on Product Hunt

• Launch products or significant updates on Product Hunt to reach a tech-savvy audience.
• Build a following and engage in relevant communities for a successful launch.

16. Feature in Niche-Relevant Newsletters

• Get your content featured in popular industry newsletters to reach targeted audiences.
• Utilize platforms like Paved or Reletter to find relevant newsletters.

17. Optimize Google Business Profile for Local Queries

• Claim and optimize your Google Business Profile to appear in local searches and Google’s “map pack.
• Regularly update your profile with accurate and detailed information.

18. Engage Audiences with a Weekly Newsletter

• Create a weekly newsletter featuring curated and original content.
• Grow your email list with opt-in incentives and regular, valuable communications.

19. Achieve High YouTube Rankings

• Target high-demand topics on YouTube and optimize your videos for these queries.
• Example: Growing an SEO-focused YouTube channel to over 400,000 subscribers.

20. Rank Videos on Google

• Create videos for topics that have a higher likelihood of ranking on Google.
• Use Ahrefs’ Content Explorer to identify such topics and optimize your videos accordingly.

21. Explore Lesser-Known Ad Platforms

• For targeted reach, consider advertising on platforms like Quora, TikTok, or Reddit.
• Example: Running targeted Quora ads to promote specific content pieces.

A short story about driving traffic to your websites.

The Super Squad’s Guide to Driving Traffic

Lucy, Ethan, and David were three good friends who had superpowers – they were masters at getting visitors to come to any website they wanted! One day at school, their teacher, Mrs. Thompson, asked them to share their secrets in front of the class. The Super Squad smiled, happy to explain their favorite ways to save websites and bring them lots of traffic.

Ethan went first, saying that the easiest way was to create content on topics that aren’t too hard to rank for in search engines. He uses special keyword tools to find hidden word opportunities. For example, I could write an article about the history of skateboarding since not as many sites have covered that,” he explained. That way, the search engines are more likely to show my content near the top since it fills a need!

Lucy’s favorite trick was getting interviewed on podcasts related to the website’s niche. “Podcasts allow you to share your message with their already big audiences,” she said. “It’s an easy way to introduce yourself and bring new visitors over to your site!”

David’s top traffic idea was refreshing old content. I like to update and add new information to existing articles and posts that did well in the past but haven’t been touched in a while,” he described. “It’s just like giving new life to popular toys by painting them or fixing broken parts. More people will want it again once you improve it!”

The class realized driving traffic takes work, but the Super Squad made it sound fun and achievable with the right strategies.

Conclusion:

If you’re looking to drive traffic to your website, then be sure to check out the 21 proven ways that Tim Soulo discovered. These strategies can help you get more people to visit your website and improve your overall online presence.

While e-commerce is projected to account for more than $6.5 trillion in sales by 2023, getting to stand out in this domain is getting tougher every passing day due to the dense competition.

Simply put, to become successful with your e-commerce business, you need to have a robust website. Now there is a number of factors that go into creating a perfect Ecommerce site including a solid backend and a stellar-looking UX, and in this read, we’re going to walk you through the rundown of Ecommerce website essentials that you need to look out for.

Let’s begin.

Essentials For A Successful Ecommerce Website

1. Responsive design

Considering the fact that more than 50% of the global internet traffic comes from mobile devices, there’s no surprise that you need to have a website that looks stellar on both desktop and smartphone screens.

In context with eCommerce alone, more than 60% of the people buy from mobile-friendly sites. You can quickly judge the importance of mobile-friendly sites from the stats.

To make your website mobile-friendly, you need to use the responsive eCommerce web design so that it can adjust itself based on the device your audience will use.

2. Easier Navigation

Navigation is an integral aspect of an eCommerce website. If your website fails to provide that to the consumers, there’s a high chance that they’ll bounce off it and ever higher chances are of them to make no purchase.

Moreover, if a user leaves your website due to uncomfortable navigation, they’re very less likely to ever click on your website again – which is a disaster in long term.

What you need to do here is to make sure that you have clear menus for different product categories so that the users can navigate through them seamlessly. Moreover, a great practice is to locate your bestselling products on the homepage of your website.

Also, you need to allow the users to sort the products using filters such as Style, Color, and Pricing, etc.

3. Top-Notch Security

If the users do not trust your website, you are unlikely to make any sales. This is especially applicable with Ecommerce websites where users input their personal information such as Email and credit card numbers.

Therefore, having a robust security system for your Ecommerce website is integral.

To achieve that, you need to create secure passwords and update them regularly. Moreover, it’s essential to purchase an SSL certificate, as it would cast out the essence of security to the audience and they’ll feel more comfortable making a purchase from your website.

4. Try To Provide More Value To the Users

The biggest problem regarding an eCommerce store for the consumers is that they can’t feel, smell, or touch your products. While there’s no way to reverse that but the AR integration could allow your prospects to test certain products digitally. This can act as great compensation.

You can offer value to your customers by offering certain perks such as discount vouchers, free shipping, and gifts. This would keep your customers hooked with your store. Moreover, it is a great practice when it comes to retaining your customers. It is also worth noting that a great pricing strategy significantly contributes to customer value and retention.

5. Stay On Top Of Website Maintenance

Note that for eCommerce websites, even minor bugs and issues may cause disasters in long term. Therefore, it is essential to stay on top of your maintenance game in order to provide a smooth and seamless shopping experience to the consumers.

Another direct benefit from maintenance comes around the overall performance and speed optimization of your website. Note that nobody likes a website with slow loading speeds.

A quick tip here for Ecommerce side holders is to put your website into maintenance mode while you work on it because it helps you avoid ‘Briefly Unavailable for Scheduled Maintenance. Check Back in a Minute’ and display a timeframe on when your site will go live again.

6. Have Several Payment Options

The way you accept payment also determines how innovative and valuable you’re as a store holder. This is the same for eCommerce websites – the more payment options you offer, the better.

People like to pay directly from their finance apps instead of swiping cards. Therefore, in addition to the major credit cards, you must also offer digital payment gateways like Apple Pay, PayPal, etc.

A great practice here is to display icons of the payment options that you accept on your website so the users may know what they can use to make transactions.

7. Social Proofs Like Reviews And Ratings

Trust towards the product quality is yet another concern why people feel uncomfortable shopping online. To get around this issue, you need to display social proofs like reviews and ratings in order to back up your claims of the product.

Moreover, if you successfully earn the trust of your audience, they’re more likely going to refer you to their friends and on their social platforms.

8. Set An Option For Order Collection

While this is something you don’t often see on eCommerce platforms, order collection is an option that provides huge utility to some users.

There are hundreds of people that are often not at home and cannot receive their orders at their workplace. Having an order collection feature is quite useful to these people and ultimately it adds tons of value to your store.

In simpler words, you’ll turn these random customers into your regular and loyal customers. Moreover, they’ll act as a free referral for your business.

Additional Advice

While the tips mentioned above will significantly assist you in creating a robust eCommerce website, here are some tips that you can consider for further betterment.

1. Avoid using longer videos on the homepage
2. Avoid using access content on the homepage
3. Try using bigger images for your product listings
4. Use display buttons for product variations

Wrap Up

Ecommerce business is not an additional option anymore. In fact, it is a protocol for every brand to have an online store where they can trade their products through digital means.

Therefore, if you haven’t considered making an E-commerce store yet, do it now or you’ll miss out on tons of revenue on the table.

Author Bio:

Frank Borg has a flair for strategic innovation and tech-driven transformation. He leads the Content Marketing Team at Wppals. He thrives on exploring and sharing information about the transformative impact of technologies and strategic innovation on SMBs, startups, and enterprise-grade organizations. 

As we delve into the evolving landscape of SEO, understanding the current state and link-building trends becomes crucial. This comprehensive overview combines the latest statistics from various studies, offering insights into the efficacy of backlinks in today’s digital marketing strategies.

The Quest for Backlinks!

Do you ever wonder how some websites appear first on Google when searching for something? Well, as two explorers, Zoe and Marco, discovered, unique backlinks to a website help it get found more quickly! Backlinks are kind of like endorsements from other sites. The more relevant, high-quality sites that link back to your own site, the more Google trusts your content and wants to share it when people search.

But link-building sounds confusing! Zoe and Marco wanted to learn the latest tricks that other experts use. Luckily, they uncovered a recent report filled with clever tips…

Shockingly, most websites have no backlinks at all! Out of 1 billion pages studied, over 66% had zero sites linking to them. No wonder it’s hard to get found! The top pros aim to score 30-35 backlinks because that brings over 10,000 visitors every month on average.

Now Zoe and Marco had hope. Next, they learned the highest-ranked sites do pay for backlinks sometimes. However, cheaper links from unimportant sites could actually hurt their quest! Instead, by making great content that sites want to share on their own, they have a better chance of scoring those endorsement backlinks.

The explorers read how press releases and guest articles have become popular ways to earn links while showcasing expertise. Over 50% of pros rated this content marketing as the best link performer. Almost half said it takes about 1-3 months to start seeing results from new link campaigns too.

Armed with the latest link secrets, Zoe and Marco now felt ready to ask well-matched, relevant sites to link back to their content. Stay tuned to see if their website makes it to the top of the Google Treasure charts!

The goal was to tell the story in an engaging way while covering some key statistics like how many sites have no backlinks, how many backlinks help with rankings, the timeframes, and content marketing tactics that work well, and the importance of relevant sites. Please let me know if you would like me to modify or improve the rewrite in any way!

Editor’s Choice: Key Link Building Statistics

1. Prevalence of Pages Without Backlinks: A staggering 66.31% of web pages lack a single backlink, underscoring the untapped potential in link-building strategies (Ahrefs).
2. Cost of Paid Backlinks: The average cost of a paid backlink is approximately $361.44, with a notable correlation between the cost and the site’s domain authority (Startup Bonsai).
3. Backlinks and Organic Traffic: Sites with over 30 backlinks tend to garner upwards of 10,501 monthly organic visits, highlighting the significant impact of backlinks on web traffic (Ahrefs).
4. SEO Experts’ View on Backlinks: Around 67.5% of SEO professionals recognize the substantial role of backlinks in search engine rankings (uSERP).
5. Preferred Link-Building Tactics: Digital press releases, content marketing, and guest posting are identified as the most effective link-building tactics by 50% of SEO experts (uSERP).

In-Depth Link Building Statistics

1. 66.31% of Pages Without Backlinks: Analysis of over 1 billion pages revealed a majority without external links, indicating vast opportunities for link-building (Ahrefs).
2. Average Paid Backlink Cost: The price of a backlink correlates with domain rating; lower-rated domains pay under $400, while higher-rated ones exceed $600 (Startup Bonsai).
3. Link-Building Budgets: A substantial portion (46.5%) of SEO professionals allocate between $5,000 and $10,000 monthly to link-building efforts (uSERP).
4. Impact of Backlinks on SEO: A majority of SEO experts believe in the significant impact of backlinks on search engine rankings (uSERP).
5. Sites with 30-35 Backlinks and Traffic: There’s a direct relationship between the number of backlinks and organic search traffic, with sites having 30-35 backlinks receiving over 10,501 monthly visits (Ahrefs).
6. Quality vs. Quantity in Link Building: 56.3% of SEO experts emphasize the importance of both quality and quantity in link building (Adam Connell).
7. Keyword Rankings as SEO Indicators: Keyword rankings are considered the primary indicator of SEO performance by 43.9% of marketers (Adam Connell).

Link-Building Strategy Statistics

8. Timeframe for Link-Building Results: 49% of marketers report that it typically takes one to three months to see results from link-building strategies (Aira).
9. Relevance of Backlink Topic: The topic of a backlink is deemed most critical for relevance by 62% of SEOs (Aira).
10. Content Marketing in Link Building: 41% of marketers leverage content marketing strategies as their primary link-building tactic (uSERP).
11. Effectiveness of Content Marketing Tactics: 50% of SEO experts rate content marketing strategies, including digital press releases and guest posting, as the strongest for link building (uSERP).
12. Buying Backlinks: Around 69% of SEOs consider purchasing backlinks an effective strategy for positive ranking influence (Aira).
13. Value of Nofollow Links: Despite not transferring link equity, 88% of SEO professionals believe nofollow links still contribute to domain authority and ranking (uSERP).
14. Backlinks to Target Pages: 58% of SEOs prioritize acquiring backlinks directly to the page they aim to rank (Aira).
15. Niche-Related Backlinks: Most (72%) of SEO experts focus on obtaining backlinks from sites within their niche (Aira).

Link-Building Tool Trends

16. Growth of the SEO Software Market: The global SEO software market is projected to reach $1.6 billion by 2027, growing from $626.5 million in 2020 (Blogging Wizard).
17. Popular Link-Building Tools: Google Search Console is the most widely used tool among SEO professionals, followed by Semrush and Ahrefs (uSERP).

These statistics show that link-building is vital to any successful SEO strategy. However, it’s important to note that not all backlinks are created equal. High-quality backlinks are more valuable than low-quality backlinks.

Here are some tips for building high-quality backlinks:

• Create high-quality content that people want to link to.
• Reach out to other websites in your niche and ask for backlinks.
• Use social media to promote your content and attract backlinks.
• Submit your content to directories and other online resources.

In addition to the statistics above, here is some additional information about link building:

• The average cost of a backlink is $361.44.
• It takes an average of 3 to 6 months to see results from link-building.
• There are a number of alternative link-building strategies that you can use, such as broken link-building and unclaimed brand mentions.

Average Cost of Backlinks

The average cost of a backlink is $361.44. However, the cost of a backlink can vary depending on the quality of the website, the authority of the domain, and the difficulty of obtaining the backlink.

How Long Does It Take to See Results from Link-Building

It takes an average of 3 to 6 months to see results from link-building. However, the amount of time it takes to see results can vary depending on a number of factors, such as the quality of your website, the quality of your backlinks, and the competitiveness of your keywords.

Alternative and More Effective Link-Building Strategies

There are a number of alternative and more effective link-building strategies that you can use, such as:

• Broken link building: This involves finding broken links on other websites and then contacting the website owner to let them know about the broken link and suggesting that they replace it with a link to your website.
• Unclaimed brand mentions: This involves finding websites that mention your brand but are not linked to your website. You can then contact the website owner and ask them to add a link to your website.

Some tools that can also help you build your online business and traffic. Grammarly, SemRush, Invideo, Squirly Products like Squirly SEO, Gravity Forms, Wpforms, OptinMonster, Buy Website Traffic, AI-powered Marketing, Press Release Distribution Made Easy, Track and Protect your Online Marketing, #1 Press Release Distribution Service, Email lists and Distribution Tech, Placeit Envato, Monster Insights, SmashBallon, WPwebHost, Rytr, Canva, QuillBot, Shortly AI, Market Muse, Content Studio, Social Pilot, Strinkingly, CircleBoom, TailWind, Hotjar, The Hoth, Linkilo, CleanMail, HexoWatch, NetPeak, SerpStat, SiteChecker, SproutSocial, WeVideo, Social Dog, EzMob, Sign Now, Tidio, WP Data Tables, Copymatic, HeyGen, Synthesia, Fliki, ElevenLabs, ADcopy, Beehiiv, EduBirdie

Final Observations

The statistics paint a clear picture: link building remains a vital aspect of SEO. Effective strategies include leveraging digital press releases, content marketing, and guest posting. Additionally, the emphasis on acquiring niche-related backlinks and recognizing the importance of dofollow and nofollow links are key, and how trends or shaping the link-building landscape in 2024 and beyond. In conclusion, Link building is an important part of any successful SEO strategy. By following the tips above, you can build high-quality backlinks that will help your website rank higher in SERPs and attract more traffic.