Guest Post
Best Photo Editing Apps in Digital Marketing For E-commerce.
The article highlights the significance of quality photo editing for successful e-commerce, improving consumer engagement and driving sales. The author mentions various crucial editing techniques such as clipping path service, retouching and background removal. He reviews eight photo editing apps useful for e-commerce, including Photoshop Express, Pixlr, Crello, Canva, VSCO, Adobe Lightroom, and BeFunky discussing their features, pros, and cons.
The best photo editing apps can turn an excellent photo into a piece of glorious art. Here’s my list of the 8 best photo editing apps for e-commerce.
When you’re an eCommerce company – whether you’re just starting or have been around for years – there’s nothing more vital than building your relationships with consumers. After all, they’re the lifeblood of your brand.
You may also like to read the 18 Photo Editing apps to try in 2024.
Do you edit every photo you use for digital marketing? Even if you snap photographs of the highest possible quality, you’ll still need to edit them to improve their overall appeal. However, if you don’t already, this is the perfect beginning moment. When used correctly, clipping path service with image editing software may help you generate photographs for your internet marketing that are more realistic.
Why Do You Need to Edit Your Photos?
More commerce is generated by photographs that have been edited. For instance, if you own a fashion company, you may increase your customer base by using eye-catching photographs to promote your products. E-commerce companies can submit appealing product photographs to their websites with the help of the best photo editing software for selling, which drives up sales and income. Additionally, you will need to modify your images for the following:
The photographic industries of fashion, weddings, modeling, and product photography often use picture retouching. It makes the images look flawless by removing imperfections like pimples, spots, or blemishes. When a photograph is retouched, the photographer or marketer might enhance the model’s natural attractiveness to make them more appealing to potential customers. The use of digital cosmetics to improve the color and tone of the skin is one aspect of photo retouching and unwanted object detection for image background removal services. Retouching photos to make a model look appealing may require bleaching the model’s hair or eyebrows to change their natural color, clearing up their face, and whitening the model’s teeth, even making the model look slimmer and younger.
You should crop out any extraneous elements, such as people or objects, in the background of a photograph to draw greater attention to the image’s primary focus. You can keep the backdrop white, or you may select a different environment entirely. For example, most product photographs on e-commerce websites are devoid of backgrounds to make the images more attractive and reduce the amount of attention drawn away from the objects themselves. Removing the background is also known as the clipping path service. An illustration of this procedure is as follows:
No customers imply no profit, which eventually means no business for you. Improving this relationship requires effort, persistence, and a terrific marketing game.
Unfortunately, the former two are under your control; however, we can aid with the latter. Our suggestion? Start by downloading the correct picture editing applications.
These will offer you the polished, professional edge your audience will enjoy. Need a little advice here? Don’t worry. Here are seven of the most outstanding applications you can acquire for yourself today.
Adobe Photoshop is most likely the world’s most renowned, influential, and well-known picture editing software. The disadvantage is that it is expensive and not the most intuitive thing ever. Here, Photoshop Express comes into play. Unlike its larger sibling, Express is user-friendly, straightforward, free, and paid!
It’s one of the most fantastic picture editing applications on the market, according to industry experts, and after using it for yourself, it’s simple to understand why. Best Features Photoshop Express may not have the same depth as the original, but it still has several valuable functions. Light and color balance adjustment, frame choices, word tools/text addition, and a variety of transformation tools are all available and operate with relative ease. There are also many excellent cropping choices, including presets for all major social media networks, making uploading faster than before.
Pros:
Offers a free alternative
Simple to use
Numerous presets for picture effects and cropping.
Text layering is simple and beautiful.
You can quickly get an image masking service by using this app.
Cons:
Can improve the retouching
More robust features require a membership.
Pixlr
Pixlr is a picture editing software that influencers and eCommerce companies can use fast and while on the road. It is in the same category as Photoshop Express, which is another name for that program.
Also very similar to Express, it offers a great deal of versatility and a respectable degree of complexity for a mobile solution, but it does so without being overly complicated for people who have never edited anything.
They are very similar, but like everything else, different people will have different tastes. Get the latest version and find out what yours is by downloading it today.
Best Features
Pixlr includes all of the essential tools you want to create a great advertisement, post on social media, or anything similar. The application places a significant emphasis on effects, tweaks, filters, general retouching, and the inclusion of text, all of which perform admirably for the most part.
Its UI, as well as its quick fixes and tweaks, are both strong points. You only need to make a few taps before you’re all set to post. Straightforward and highly effective
Pros:
The user interface is intuitive and easy for amateurs and seasoned pros; free and paid choices are available. Pre-made filters are excellent. The quality of photographs available for free use is surprisingly high. This app is beneficial for photo cut-out services and other services.
Cons:
The number of available templates does not quite meet expectations—more Buggier than some other options available.
Crello
You’ve been shortchanged if you haven’t been exposed to Crello until now. Crello is not just another picture editing software; it is an all-in-one content production platform for businesses with many valuable features.
The app stands apart in a crowded industry partly because it is a SaaS software, which makes it compatible with a wide variety of hardware.
It should be no surprise that thousands of users and eCommerce companies have come to vouch for it, given its fantastic design tools, unusual and animated alternatives, and devoted development staff.
Best Features
Crello has received overwhelmingly positive feedback as a result of the numerous animation capabilities and template options that it provides. The first of these is outstanding in its quality.
There is a template for everything, and all of them seem professional and beautifully done, providing more room for customization so that consistent branding can be achieved. What about the animated sequences?
They are arguably the feature that receives the most accolades since they are enjoyable, inventive, and not overly complex to figure out.
Pros:
Animation and video features of the highest caliber.Lots of great, editable templates to choose from. Regular revisions are made to the content. Both the layouts and the stock pictures are of excellent quality.
Cons:
The search feature might need some improvement. Not as friendly to users as some of our rival products. There have been reports of problems with the upload area from a few users.
Canva
Canvas popularity has skyrocketed in recent years, and the primary reason for this is because it is so straightforward to use.
The app is easy to use and doesn’t take much time to learn, making it great for eCommerce firms that want to concentrate on selling their goods or providing their services rather than mastering the intricacies of a piece of editing software.
Canva, much like other applications of its like, is offered in both a free and a paid edition. As a result, it has everything from frames to filters, effects, and text, among other things, and it does so without an overly confusing user interface.
Best Features
The fact that Canva is both a picture editing software and a comprehensive graphic design tool is represented throughout the entirety of the program itself.
Its picture modification tab does its job, and it does it well. It has all of the typical brightness, contrast, and saturation sliders and options that change blur, x-process, and a few other things.
Canvas app connectivity and built-in stock pictures, both excellent quality and diverse, are the show’s real stars. There is a good chance that the first of them has all you require, but if not?
Pexels, Pixabay, YouTube, and even GIPHY are readily available through the app interface to meet any of your requirements for the inclusion of material.
Pros:
Easy to use for everyone, regardless of prior knowledge, the front selection is very efficient in terms of cost. A substantial amount of included stock photographs
Cons:
Templates aren’t as spectacular as in other apps. The free version may have some functional restrictions.
VSCO
The VSCO girl fad may be the first thing that springs to mind when you think of the app, but the app certainly deserves to be remembered for more than just one trend alone.
VSCO is a photographic application and a sharing platform that operates on a “creator-first” premise. As a result, the application is somewhat decent. It emphasizes creativity and simplicity, concentrating on making little corrections and modifications to produce the best-looking photographs possible without making them appear excessively manipulated. The editing solution is not entirely on par with programs such as Photoshop Crello, and others, but it has polished the fundamentals while maintaining a high level of aesthetic appeal.
Best Features
As said before, the VSCO app is not designed for the kind of dramatic alterations and content production that some of the others on the market are. Instead, the focus should be on the little particulars. If you can get those correct, the shot will turn out beautifully. Fortunately, the app has various options that can be utilized to assist in completing this task. However, X-skew and Y-skew are two of the most useful since they enable you to essentially extend the photo along each of its respective axes, modifying the angle at which the shot is seen. The camera controls are also quite convenient, and they will help you take superior photographs of your products, advertisements, or anything else you want to picture.
Pros:
Even when they aren’t highly stylized, filters nonetheless have a significant impact and enable angle adjustments without the need for annoyance. In addition, they have advanced camera controls. The photo editing game is completely transformed with the addition of angle adjustment.
Cons:
A solution that is a bit too easy to use as an all-in-one package for eCommerce and other types of enterprises. The premium version is required for the majority of filters. Other forms of commercial software make more sense from a monetary standpoint.
Are you unfamiliar with this entry on the list? BeFunky is an all-encompassing editor, and graphic design solution developed to make it easier to create marketing campaigns.
Please pay attention to companies that sell their products online! The fonts, frames, and filters are given the prominence they deserve, and even in the free edition, there are many options to choose from. In addition, cropping, color, temporary adjustments, and overlays have not been neglected, which contributes to an editor in which you can have faith. Finally, because there are no advertisements, no watermarks, or other pointless distractions, you are free to focus entirely on what you do best without being interrupted.
Best Features
The user interface of BeFunky is, as was to be anticipated, straightforward and not excessively cluttered or complicated. This makes it possible for virtually anyone to take it up and utilize it to its maximum capacity without too much struggle. The software’s drag-and-drop editing, themed effects, and templates are the show’s real stars; the app’s user-friendliness is merely a bonus. An integrated stock photo choice from Pixabay, Pexels, or Unsplash is the icing on the cake for a photo editing program capable of various tasks.
Pros:
Option for superior service that is both free and affordable includes collaborations with several image-sharing websites. The navigation is a breeze.
Cons:
No layers or blend modes, Limited editing options, and Minimal graphic design elements like adding text elements
This Guest Post has been provided by Robert Lewis
To stay ahead of the digital marketing game, it’s not enough to understand and apply basic industry concepts. Being up to date on trends is a key component of successful digital marketing because the digital world, like everyone in your target demographic, is continually evolving.
Marketing trends can come and go as quickly as fashion, technology, or pop culture. It is, however, simple to keep ahead of the game.
6 Key Trends to Increase eCommerce Conversions
Use the following trends to your advantage. This list will assist you in strategizing and planning for your eCommerce business’s future. Let’s take a look at how these trends could benefit marketing.
Shopping in a Social Environment
Shopping at the mall in a bunch has mostly been replaced by social shopping. That isn’t to say that people don’t prefer to flaunt their recent purchase.
They make it easy for shoppers to click, buy, and share their happy news online with all of their connections using shoppable posts like Instagram Galleries.
For businesses that can target these networked buyers with new discounts and other incentives, it’s marketing gold. So let’s start with Incrementors for better services experiences.
Retailers should concentrate their efforts on Instagram, Facebook, and Pinterest, in addition to Instagram. Sixty percent of Instagram users say they discover new products, and seventy percent of those do take action. Retailers cannot ignore the popularity of social shopping.
AI helps retailers in learning more about their customers
Artificial intelligence (AI) and machine learning enable customers to enjoy automated, personalised purchase experiences.
AI collects data on how customers shop when they make purchases, and what they’re seeking in a product or service regularly. It’s a technology that can’t be recreated in a physical location.
On social media, we’ve seen the inverse phenomenon, when AIs learn from humans’ more negative comments, but it’s extremely likely that consumers would seek the impact.
Customer reviews might help to build trust
So, you’ve begun utilising Instagram Shopping. When it comes to bringing the traffic to the desired place things are going quite well, but things aren’t going so well in terms of those pageviews converting into sales at a high rate.
It might now affect the ratings at first but slowly with time you will start to notice a drastic change as your business grows.
Customer feedback, to be precise. Consumers with limited discretionary cash are wary of spending their money, and nothing is more reassuring (read: compelling) than a wonderful review from someone who has purchased one or more of your products.
Ratings and reviews on product pages are a tested method of converting more site visitors into buyers.
Personalization
Everyone enjoys receiving a birthday gift, and they value the attention and personal attention that comes with it. Personalization is an effective marketing tactic.
Your online clients need individualised service, and there are several ways to provide it, all of which are supported by AI and machine learning too. Incrementors help the marketers to improve the conversion which eventually leads to business growth.
Send relevant products to your customers while they explore, search, or check out. “Visitors who watched this also viewed” referrals account for 68 percent of some retailers’ revenue.
Referral marketing
One last piece of e-commerce marketing advice: leverage the power of referral marketing to turn your most devoted clients’ enthusiasm into a regular stream of new business.
The best way to take your business to a whole new scale where you can just use the word of mouth technique and can increase your user base.
For those who don’t know what referral marketing is, it is the process of motivating your consumers to tell others about how much they love your company. It’s comparable to gathering client testimonials in terms of strategy, with the exception that it’s more direct.
Chatbots
Your prospects are more likely to trust their close ones than random online strangers. Your prospects are more likely to trust their close ones than random online strangers. Chatbots make shopping more enjoyable.
Chatbots communicate with internet shoppers in the same way that a human salesperson would. Today customers expect that they can identify the products just with a single click. A chatbot can help save a lot of time in such a situation.
Experts expect that by 2022, 85 percent of enterprises will use chatbots.
Chatbots provide a wide range of services. However, I believe they will have a significant impact on how consumers shop online. Self-checkout kiosks will very certainly become the norm in retail, and in-store marketing will grow.”
Want to learn the best Ecommerce marketing strategies? Watch this amazing video:
Conclusion
So there you have it: your handy guide to the top digital marketing trends we predict will be big in 2022. The best way to stay competitive, grow, and secure consumer loyalty is to stay on top of it with the current trends going on.
It’s going to be a big year for technical advancements, marketing tools, and forward-thinking strategies, so make your new year’s resolutions about your adaptability, flexibility, and readiness to evolve with the times.
Author BIO – Shiv Gupta is the Founder and Head of Growth at Incrementors. Incrementors is an Award-Winning Digital Marketing Agency that helps clients to grow their business online by generating more traffic, leads, and sales. Incrementors specializes in providing customized, tailored online marketing solutions highly specific to the needs of the clients.
Retro games are games that usually refer to 80’s and early 90’s games that have been endeared into the heart and souls of people growing up during that time period. Back when a certain Italian Plumber dominated the game market and names like Link, Sonic, and PAC Man was on the tips of every one’s tongue. The fact that these games can be played in the palm of your hand still astounds me – these games originally came out in the arcade, and required an entire large cabinet to house the electronics just to play this game.
Why play them at all? Retro games are still played because the people that grew up with them have fond memories of playing on a lazy Saturday or Sunday with their friends. It represented the dawn of the hand held game, the beginning of an age where you didn’t have to go spend a load of quarters at the arcade to have the most awesome fun.
Ping Pong –
The original game. Back on the Atari 2600, this bad boy of the simplistic game world was based on a simple concept – table tennis, or ping pong, but virtually. What a bold idea, right?
PAC Man –
Likely the most recognizable arcade name out there, PAC Man has come in various forms – Mrs. Pac Man, Baby Pac Man, and Professor Pac Man – but the original still stands strong and proud as the original classic that released in 1980.
Frogger – The dodge the cars –
And get to the other side of the road game (I wonder if this had anything to do with a chicken?) is back on Android with the Frogger ad supported version, or you can purchase the app for an ad free jumping experience.
Tetris–
Probably more spin offs from this than any other game, the Russian Computer Engineer who developed this has also gone on to create other works, including some Xbox titles, but none so influential as this puzzle masterpiece. With 20 Versions across multiple platforms, you can choose whatever you like, but we suggest Android free play.
Boulder Dash –
It came out the same year as Tetris, 1984, but not nearly as popular. Still, there have been 5 versions of this game since its original release date, and it seems that it will remain in our memory banks for at least a few more years to come.
Snake97 –
We all remember the Nokia phone in the 90’s right? That all familiar ring tone? What about the game ‘Snake’ where you use the buttons of the phone to control the snake while it tries to get the stars, while avoiding hitting any walls. While it wasn’t completely high tech, few of these games rarely are.
Commander Genius aka Commander Keen –
This spawned a number of series (or episodes) that was favored by many in the 90’s, including episodes on the famous game boy, the earliest release of hand held gaming.
Sonic –
So let me get this straight, we want a hedgehog that runs really fast, collects coins, and spins around loops, and fights other animals. Sounds great! While I wouldn’t have wanted to be in that board meeting, I cannot deny the hours of fun this game will bring you. The challenges are still quite formidable, and the action is still fun.
Avid retro-gamers shouldn’t miss out on these 3 fabulous games in the LCD Retro Games Collection application that really capture the whole feels older games, back when graphics were simple and steering your character was a cakewalk. These games come in many titles, and will keep you entertained for hours so that you can relive your glory days as an 8 year old playing hand held games.
Space Invaders –
The classic battle to save earth from invaders from – well, space. You are armed with a laser cannon that you can move from left to right to shoot down the aliens, and go on to the next level. This was released in 1978, and still rocks today.
Overall, the best way to relive the good old days is to get a few of these free applications on your android phone – and spend an afternoon reminiscing.
Author Bio: Jason Phillips is the writer of this article. He provides his suggestion about the latest video games and technology through his articles. Even he has worked with a gaming site for Sniper Games 365 as an advisor.
In the world of Penguin, link building has become a sophisticated science. Getting links to your blog or website is harder than ever. One of the most effective ways to build solid and high quality links is through guest blogging. When done in moderation, blogging as a guest could provide a number of advantages, particularly in terms of the links you will be able to generate. However, overdoing it could make it counterproductive than getting the results you are looking for.
Yet, writing too many guest blog posts is just one of the mistakes you can make. There are many other guest blogging dos and don’ts you have to be wary of if you are to make the most of it. The interesting thing is that there are many bloggers and marketers who don’t yet gauge the importance of guest posts. In the current year, the happening trend in online marketing is content marketing. Guest blogging is one of the best ways in which you can get your content published and read by your target audience.
This is why you need to pay special attention to the choices you make when deciding to become a guest blogger. The key is to select the best possible blog or website and there are a number of criteria that can help you do so. At the same time, you have to make sure your choice of blog doesn’t end up hurting your own blog. So, without further ado, here are the dos and don’ts of guest blogging.
Dos of Guest Blogging
The first thing you need to consider when deciding to write a guest blog is the website it will be published on. There are several factors that make a website or blog a perfect fit for the type of content you want to share with the world. Here are some of the most important dos of guest blogging.
Theme of the Website
Relevance is crucial to success in online marketing today. Google pays a lot of attention to relevance and it is the name of the game as things stand. Your choice of blog has to depend on its relevance to what your website is about. This is important in terms of link building as well. A link will only be considered valid and high quality if it emerges from a website similar in theme to yours. Of course, you can be flexible regarding the theme and even subtle similarities work. This also ensures some level of reader overlap, meaning more people get to read what you post.
Ranking Factors
Ranking is also a crucial thing you need to consider when selecting a platform for a guest blog post. The two things you need to keep at the forefront are the Domain Authority and PageRank. A high score on both is imperative for a website to be considered worthy of guest posting. Otherwise, keep looking.
Reader Base
You should make sure the website you are posting your content on has a large reader base. Otherwise, there is no use for you to make the effort. If your content is not going to get more people to read your content and visit your website, the endeavor is worthless. You can do this by checking the number of subscribers and also the social media activity of the blog. This way you have a clear idea of the number of readers you can expect to gain.
Frequency of Posting
Will the blog allow you to post regularly and how frequently do they expect new posts? These are important considerations. You need to know if you have enough time to keep coming up with quality content for your guest blog posts. Don’t take on a responsibility that make become very difficult to fulfill in the long run. This will only divert your attention from your own content marketing efforts.
Number of Guest Posters
This one is not commonly cited as an important tip for guest blogging but it could work to your advantage. You would benefit more from contributing to a website that has few guest bloggers. This is because your competitors will have a smaller chance of getting a link from that website. Also, it will be more lucrative.
Top 10 Blogs
Perhaps the biggest DO is that you should try your luck getting your post on one of the top 10 blogs on the web related to your niche. If you can manage to do so, you will be able to gain the maximum exposure and benefits from guest blogging. Else, you would have to work harder.
These are the dos of guest blogging you need to keep in mind. As you can see, they will enable you to select the best possible blog for posting. That is exactly what you need to do to get started off on the right foot with regards to becoming a guest blogger. It is time to look at the don’ts now.
Don’ts of Guest Blogging
Compared to the dos, the don’ts are relatively fewer. However, they can cause the downfall of your blog so make sure you pay due important to them and try to avoid them as much as possible.
Free for All Blogs
There are many blogs online that accept content from anyone and everyone. They are simply looking to boost their content offering so there is no benefit for you of posting on them. You need to find blogs that are relevant to your own blog.
Ads
A blog that has a lot of ads is a strict no-no when it comes to guest blog posts. The intent is clear; they just want to make money.
Web Design and User Experience
Perhaps the most obvious don’t of guest blogging is that you should stay clear of blogs that are designed poorly and offer substandard user experience. Not many people will consider spending time on such a blog.
Penalties
Simply avoid any website or blog that has been penalized in the past for any reason, especially low value links.
Contact Info
Blogs holding back their contact information are shady to say the least and should be avoided completely.
Social Media Presence
Blogs that lack a solid social media presence or have a low number of subscribers aren’t what you should be looking for to publish a guest blog post.
In addition to the don’ts mentioned here, you should also shun blogs that have a low PageRank and Domain Authority.
Keep in mind that these dos and don’ts are just the tip of iceberg. There are many other things you need to learn about guest blogging in order to become an expert. However, these will help you get started off perfectly. Best of luck!
Roman Viliavin, vice CEO at Promodo SEO Company.
Unconventional Thinker and candidate master of chess. Roman has been working in the field of search engine optimization since 2005 and is the moving spirit of the company. Participant and speaker of all major events in SEO business. Roman has successfully completed dozens of projects and gladly shares his experience with SEO community via articles and various online and offline publications. Follow Roman on Twitter and Facebook.
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