WordPress 2.7 Beta 3 has been released for your testing pleasure. Here are some of the changes since Beta 2 (over 160 changes in total):

• Numerous style improvements and refinements.
• All admin notices now go under the page title.
• PHP Notice fixes.
• Dashboard widget options now properly save.
• Menu fixes.
• New design for Quick Edit.
• Canonical feed URL fixes.
• Walker fixes.
• An update for Hello Dolly.
• Plugin installer updates.
• Numerous font updates.
• Updated login logo.
• Switch position of “Save Draft” and “Preview” buttons in publish module.
• File upload support for MS Office 2007+ file formats.
• Media upload buttons won’t show if the user doesn’t have the upload capability.
• Canonical redirects only do yes-www or no-www redirection for domains.
• Shift-click checkbox range selection improvement.
• Add New User page now separate.
• Tag suggest only suggests tags (not other taxonomy terms).
• QuickPress shows “Submit for Review” if user cannot publish.
• Private posts/pages, and password-protected posts/pages are rolled into new “Visibility” section of publish module.

If you have already installed Beta 1 or Beta 2, you can update to Beta 3 via the Tools -> Update menu. If you have problems, or if this is your first time in the 2.7 beta ring, you can download and upgrade the old fashioned way.

Get 2.7 Beta 3.

The Internet offers users a wealth of information on virtually every topic imaginable, all within a few clicks of the keyboard. With such a vast amount of information on any given subject. How can you ensure that your article, photo, ad, or other information gets noticed instead of getting lost in the sea of information? The answer is to make use of Search Engine Optimization or SEO. Read on to learn about SEO and how it can bring visitors to your content, increase your web traffic, and possibly result in a new client, reader, or sale.

* What Is SEO Content?

So what exactly is SEO content, and how can it work for you? SEO is a strategy used in Internet marketing that makes your particular piece stand out from the others and makes it visible in search engines. So that people how are performing a search for information can find you. Even if you have a top-notch million-dollar website, What good is it if you have no visitors?

Only when potential readers, clients, or customers can locate your page will you have the opportunity to sell or promote your offer. Search Engine Optimized (SEO) content will work for individuals and businesses alike because it allows you to be discovered. The higher you rank in search engine results, the better potential you have to attract those visitors, wrack up those page views, promote your event, or make those sales.

* Understanding Search Engines and How They Relate to SEO

To understand how SEO content works. It is first essential to understand a bit of how a search engine works. First, search engines have bots or spiders, like little workers scouring the web to find new and relevant sites/pages; this is called the crawl. Once crawled by these bots, the information will go through a rigorous set of algorithms that will decide if your site/page is worthy and beneficial to the search engine’s audience. Think of it as somewhat of an old-fashioned card catalog at a library before everything was available on the computer. Only much faster and much more accurate.

* Internet Bots and Crawling

What is the bot’s job? First, they scour the net for information, websites, photos, files, videos, etcetera. Then the bots will put this gathered information into files (basically called indexing) which are then sorted depending on the search engine’s particular algorithm.

Bots will also check how often a page gets updated how many linkbacks a page or site has; they will grade the quality of the links that link back and their relevance to your site/page. 

 * Search Engine Ranking and Retrieval- Where SEO Content Matters

This leads us to the final stage, where information is ranked and sorted in the database to be accessed and organized for rankings. The search engines will draw from this database and give you the highest-ranking results among billions of other pages/sites. This is why SEO matters because SEO helps you get discovered (or, as many say, SEO helps get you ranked at the top of the search engine results).

* Making Your Content Rank Higher In the Search Engine Results

There is no magic bullet that works for all types of content and search engines. However, these essential steps will work 99% of the time. 

• Quality on-topic content.
• Clear title and description.
• The right amount of keywords.
• On-topic internal and external links. (Marketing Resources)
• Quality links to your content.
• Regular updates.
• Relevance.
• Proper grammar.
• Clarity and Engaging.

In closing on this subject bring high quality, relevant content. Update regularly and build links both internal and external, both out-going and in-coming. Make it clear understandable for both the reader and the Spiders (research). Most sites do better as niche sites. This meansstaying in your lane and becoming an expert. Expert’s in any given niche receive love from google and other search engines, making your SEO work more effortless in the future. (bonus your competitors will link to you as well when they see you as an expert in your field.)

* Too Much SEO Is Known As Keyword Stuffing

Keywords and phrases are beneficial. However, don’t overuse keywords in your content, as this can backfire on you. When you overuse a keyword or phrase, this will hurt your SEO endeavor, making search engines consider your piece spam. This will keep you from being listed or being poorly ranked in the search engine results. This practice of overcompensating keywords/phrases is called keyword stuffing. It might have worked in the past, but it doesn’t work anymore. 

In short, if you feel you have used a word o phrase too much but it is still relevant to your story/article/content, try changing them for similar words/phrases. 

* Tips For Using SEO Content

Here are some great tips for using SEO content. First, use your keyword several times throughout the piece without overusing it. Places to include the keyword or phrase include the title, first paragraph, last paragraph a few times throughout the main body of the page, in sub-headings, and the meta-title. Second, try to keep your keyword density to a certain percentage, depending upon how many words the page has. Typically, a 2% to 3% keyword density is considered a reasonable amount. However, some people may prefer a slightly larger percentage.

* Conclusion

SEO in content helps your page rank higher in the search results so that more people will find your page/offer. Making your content visible requires the proper use of keywords and keyword phrasing placed at strategic points throughout your content. 

In the end, the whole reason for taking your valuable time and creating content or posting some offering is to get the word out, to gain an audience, or to find new clients/customers. You need traffic for this, and the way to achieve this is through the correct use of SEO.

When creating content that is going to be valuable in attracting a defined audience it is important to remember four key areas, all of which WPcult can assist you with. Your content should try and combine all of the following:

• Educate

Educational content conveys knowledge to the user. Insightful videos that answer a question can leave a lasting impression. This includes videos such as ‘how to’ tutorials across a spectrum of areas: how to tie a tie, how to start a business, how to draw, or even how to be a ninja. Educational content satisfies the consumer’s thirst for knowledge or answers a defined question. This will be content worth viewing and sharing with selective audiences.

WPcult can research what people are searching for around your brand and what consumers want to find out. This in turn will drive traffic to your content.

• Inform

Whereas educational content answers people’s questions, informational content can keep people up-to-date with news and events, as opposed to responding to questions they may have. Social media is now the go-to platform for the collection and distribution of this content, as opposed to old media channels. The challenge with this form of content is its time-limited nature with content becoming irrelevant when lacking context.

• Entertain

Telling stories is as old as the human condition itself. Evoking emotion through entertainment is a great trap for viewers. Video is the ideal tool for evoking empathy or extreme emotion, whether this is through humor or sadness. As one statistic claims that video is worth 1.8 million words, this is the optimum medium to showcase the marketing power of entertainment. Humour also works with text-based advertising and memes, but the humor in video-form is likely to achieve more views and shares than anything else.

• Inspire

One often overlooked goal in content strategy is to provide inspiration to viewers and consumers. Inspiring content can be anything that encourages people to try something new, challenge themselves, or push their limits. Showing the achievements of others, those who have overcome adversity or other challenges will often inspire people to do something featured in the video or to buy a product to help them do that. This can be particularly beneficial in charity campaigns.

Top 28 social marketing resources

Not on this list but we will go over at a later date are

Findable, Readable, Understandable, Actionable, Brandable, and last but not least Shareable. Also Essential are Awareness, Interest, Consideration, Decision, and how you get there Research, Planning, and Ideas, Execution/Creation, Optimization, Distribution and Analysis of the data, Retweak until you have the best results.