Guest Post
Social Media: It’s Time Marketers Start 6 Facebook Marketing Strategy
Introduction:
After years of aimlessly chasing fans, it’s time marketers start driving real business results from Facebook. This requires building a Facebook page that has a clear focus and offers value to customers, leveraging the entire Facebook 
tool kit, and integrating Facebook into a broader marketing strategy. To accomplish this, interactive marketers must be both an “oracle” who teaches their organization about Facebook and a “gatekeeper” who manages access to the platform. As marketers mature with the social network and Facebook increases its commitment to brands, together they will revolutionize the advertising industry.
Marketers haven’t cracked the Facebook code:
From toppling governments to inspiring award-winning films to bring long-lost family members together, Facebook is often the center of attention. And marketers are swarming to it like moths to a flame: 96 of the top 100 advertisers now use the site. Yet while millions of people have “liked” brand pages, most marketers fail to derive value from those relationships. In fact, engagement rates on brand pages are declining rather than increasing. The result? Believe it or not, most marketers don’t even see Facebook as their best option to drive audience engagement (see Figure 1). Marketers are failing to use the platform to its full potential because:
- They lack focus. In their race to start a Facebook page, many marketers forgot an integral step: setting clear objectives. Now they’re left with Facebook pages that have no purpose other than collecting “likes.” This lack of objectives not only hurts from a business perspective but also means that fans don’t get any real value from liking the brand.
- They don’t understand the platform. Facebook is unlike any platform marketers have ever seen — it’s like a miniature Internet with its own set of rules. EdgeRank, Facebook’s system for deciding which content appears in the newsfeed, is similar to search engine optimization (SEO) but requires a different kind of optimization. Facebook Ads are a cross between banners and paid search — and don’t quite follow the conventions of either. Marketers struggle not only to understand each of these pieces individually but also how they work together and how they’re evolving.
- They don’t have the right resources in place. Facebook doesn’t cost as much in money as it does in manpower — but many marketing organizations don’t have appropriate manpower in place — the dedicated people or the content development and sharing processes needed to be successful.
- They seek the wrong measurements. Marketers say that measuring return on investment (ROI) is their biggest challenge in social media, and measuring Facebook is no exception. Too many marketers ask “What is the value of a fan?” and not enough marketers understand their fans’ value in terms of loyalty and influence or Facebook’s impact on their business. Marketers won’t be able to prove value until they begin to ask the right questions.
Facebook Hasn’t Made Brands a Priority
Just as marketers have struggled to use Facebook properly, Facebook has struggled to help them succeed. In fact, for a company that relies on advertising revenues, Facebook hasn’t done much to make life easier for advertisers:
- It does not make content management easy. Marketing on Facebook requires a constant flow of content. Yet marketers aren’t set up to be publishers — and Facebook offers only limited options for managing multiple pages or handling multiple languages. Coca-Cola experienced this downside when Portuguese-language content accidentally appeared on its US page, inciting some users to respond with hate speech on a page that promotes happiness.
- It constantly changes the rules without warning. Facebook’s frequent and unilateral policy changes make it difficult for marketers to trust and invest in the platform. Just ask any pharmaceutical company: When Facebook recently removed the ability to disable user comments, it put the pharma companies at direct risk of violating government regulations and ultimately forced many to shutter their Facebook pages.
- It offers marketers limited data. Facebook is one of the only major websites that doesn’t allow third-party ad tags. Not only does that force marketers to rely on Facebook-provided data that one social analytics executive described as “lightweight,” but it means marketers can’t compare Facebook campaigns with other channels like search and banners or include them in attribution analysis. Without reliable, comparable data, brands can’t determine how important Facebook really is to their marketing mix.
Follow 4 Steps to Make Your Facebook Marketing Work:
Collecting fans without purpose isn’t enough; marketers must get serious about driving business results from Facebook. To do so, take four steps that will help you squeeze all of the possible value out of your Facebook program:
- Set clear objectives. If you don’t know what you want to achieve, you probably won’t achieve much at all. Define objectives that provide real value to your business.
- Build a page that provides value for your fans. Bring focus to your Facebook marketing by building a brand page that not only accomplishes your business objectives but also gives fans a reason to continually engage the brand.
- Use the full Facebook tool kit to increase reach and engagement. A brand page shouldn’t sit on its own. It’s imperative that you combine features such as ads, events, and apps along with your brand page to get the most out of the network.
- Integrate Facebook into your marketing mix. Facebook is not an island. It’s as important to integrate it with the rest of your marketing as with any other medium.
Set Clear Objectives
Start by rethinking what your Facebook page is going to accomplish for your business. Facebook’s versatility lets you choose from objectives that span almost every part of the marketing mix, including:
- Generating word of mouth. Facebook’s mission is to “give people the power to share” — and it has succeeded spectacularly. Over 4 billion “things” are shared every day, often related to products and brands. Facebook is the No. 1 site where consumers see social content about products and services, well ahead of any other social network. And according to Forrester’s Tech Marketing Navigator, the word of mouth generated on social networks plays a growing role in the purchase path for consumer technology products (see Figure 2).
- Driving people down the sales funnel. While it’s unlikely to replace dedicated direct marketing channels like Google AdWords, Facebook can drive some forms of direct response. John Deere uses Facebook content to tempt its half-million fans into a lead-generation site and reports that Facebook drives leads at a rate comparable to direct mail.
- Increasing loyalty. Facebook offers marketers a new way to engage their most loyal customers — and to get them to spread marketing messages. For instance, Tasti D-Lite allows fans to link their TastiRewards accounts to Facebook. Then every time they make a purchase, a customizable message is posted on their Facebook page.
- Helping your peers in product development or eBusiness. Savvy consumer product professionals are tapping Facebook for new ideas and to create new functionality. Starbucks created an application that allowed people to create their own Frappuccino online and then share with friends on Facebook. And Facebook has the potential to drive shared purchases. For instance, LiveNation’s Ticketmaster has integrated Facebook’s social graph into its interactive seating chart, allowing people to see where their friends are sitting and buy seats nearby.
Build a Page That Provides Value for Your Fans
Today’s brand pages are littered with a random mix of company news, promotions, advertising, and other content focused on what marketers want rather than what fans want. Carolyn Everson, VP of global marketing solutions at Facebook, says that the brands that succeed on Facebook are “the ones that give people a reason to be fans.” To provide value to the fans you should:
- Learn who your fans are and what they want. Facebook doesn’t provide much data on your fans, but there are ways of getting more information through opt-ins. EMI worked with campaign management platform Neolane to develop a Facebook app that collected opt-in customer information and then integrated it back into EMI’s customer database. Knowing who your fans are can help you determine not only how valuable they are as customers and influentials, but also what kind of content and engagement they’re looking for.
- Use Facebook data to dynamically optimize your content plan. While Facebook data is limited, dig through what’s available to learn how your community is responding to your posts. PageLever — an analytics tool that specializes in optimizing brand pages based on available Facebook data — pulls near real-time data from Facebook’s application
- programming interface (API) to help companies learn what content types are performing the best, which demographics are responding, and what time of day is optimal for posting. This data can then be used to create a dynamic content plan that gets the best response out of the community at any given point in time.
- Use apps to create a richer experience. A “like” allows fans to read and comment on your posts, but to create deeper engagement like games and contests you’ll need an application. For Valentine’s Day 2011, Target ran a contest called “The Super Love Sender” that let people vote on which charity would receive $1 million from the brand. Target’s Facebook app allowed fans to send friends personalized valentines and get real-time updates on which charity was in the lead.
- Keep your community active — even in down cycles. Your Facebook page is not a campaign, it’s a community of people who have raised their hands as brand advocates. As Scott Weisbrod, VP of strategy at Blast Radius told us, “Facebook allows for a more meaningful relationship than search or email. It’s important to build a content plan and calendar not only for your big campaign pushes but also during the down cycles when you’re not doing campaigns.”
Integrate Facebook into Your Marketing Mix
Facebook is too often treated as an isolated asset rather than an integrated part of the marketing mix — creating inconsistency in both the marketing plan and with the end-user. To integrate it interactive marketers should:
- Incorporate Facebook’s social graph into your existing web properties. Facebook makes it easy for you to bring its massive sharing network to your website, creating additional reach and interaction with your content and experiences. Toymaker Step2 built a Facebook Connect login into its site so customers could repost their product reviews on Facebook as well. The results: The amount of traffic it got from Facebook grew 135%, and the revenue from that traffic grew 300%.
- Make Facebook promotions the foundation of broader campaigns. Chances are that your broader campaigns will create at least some conversation on Facebook; by making Facebook the center of that campaign you can incite both conversation and participation. Corona’s “the most liked beer in America” campaign featured the faces of its Facebook fans on a billboard in Times Square — both creating reach (signs in Times Square typically get 1.5 million impressions per day) and driving 200,000 new “likes” for the brand.
- Use Facebook data to make other marketing programs more effective. While Facebook makes it hard to learn who your users are, it’s relatively easy to track their actions — and use that information to improve the rest of your marketing programs. For instance, customer relationship management (CRM) vendor Merkle can connect Facebook fans to existing CRM data. And marketers should work with vendors like DataXu, a demand-side media buying company, which now includes data from Facebook campaigns in its display media optimization algorithms.
The leading performance media platform for agencies, Social Media Marketing Services helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.
Dynamic Buzz provides the social media management for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform.
Guest Post
Best Photo Editing Apps in Digital Marketing For E-commerce.
The article highlights the significance of quality photo editing for successful e-commerce, improving consumer engagement and driving sales. The author mentions various crucial editing techniques such as clipping path service, retouching and background removal. He reviews eight photo editing apps useful for e-commerce, including Photoshop Express, Pixlr, Crello, Canva, VSCO, Adobe Lightroom, and BeFunky discussing their features, pros, and cons.
The best photo editing apps can turn an excellent photo into a piece of glorious art. Here’s my list of the 8 best photo editing apps for e-commerce.
When you’re an eCommerce company – whether you’re just starting or have been around for years – there’s nothing more vital than building your relationships with consumers. After all, they’re the lifeblood of your brand.
You may also like to read the 18 Photo Editing apps to try in 2024.
Do you edit every photo you use for digital marketing? Even if you snap photographs of the highest possible quality, you’ll still need to edit them to improve their overall appeal. However, if you don’t already, this is the perfect beginning moment. When used correctly, clipping path service with image editing software may help you generate photographs for your internet marketing that are more realistic.
Why Do You Need to Edit Your Photos?
More commerce is generated by photographs that have been edited. For instance, if you own a fashion company, you may increase your customer base by using eye-catching photographs to promote your products. E-commerce companies can submit appealing product photographs to their websites with the help of the best photo editing software for selling, which drives up sales and income. Additionally, you will need to modify your images for the following:
The photographic industries of fashion, weddings, modeling, and product photography often use picture retouching. It makes the images look flawless by removing imperfections like pimples, spots, or blemishes. When a photograph is retouched, the photographer or marketer might enhance the model’s natural attractiveness to make them more appealing to potential customers. The use of digital cosmetics to improve the color and tone of the skin is one aspect of photo retouching and unwanted object detection for image background removal services. Retouching photos to make a model look appealing may require bleaching the model’s hair or eyebrows to change their natural color, clearing up their face, and whitening the model’s teeth, even making the model look slimmer and younger.
You should crop out any extraneous elements, such as people or objects, in the background of a photograph to draw greater attention to the image’s primary focus. You can keep the backdrop white, or you may select a different environment entirely. For example, most product photographs on e-commerce websites are devoid of backgrounds to make the images more attractive and reduce the amount of attention drawn away from the objects themselves. Removing the background is also known as the clipping path service. An illustration of this procedure is as follows:
No customers imply no profit, which eventually means no business for you. Improving this relationship requires effort, persistence, and a terrific marketing game.
Unfortunately, the former two are under your control; however, we can aid with the latter. Our suggestion? Start by downloading the correct picture editing applications.
These will offer you the polished, professional edge your audience will enjoy. Need a little advice here? Don’t worry. Here are seven of the most outstanding applications you can acquire for yourself today.
Adobe Photoshop is most likely the world’s most renowned, influential, and well-known picture editing software. The disadvantage is that it is expensive and not the most intuitive thing ever. Here, Photoshop Express comes into play. Unlike its larger sibling, Express is user-friendly, straightforward, free, and paid!
It’s one of the most fantastic picture editing applications on the market, according to industry experts, and after using it for yourself, it’s simple to understand why. Best Features Photoshop Express may not have the same depth as the original, but it still has several valuable functions. Light and color balance adjustment, frame choices, word tools/text addition, and a variety of transformation tools are all available and operate with relative ease. There are also many excellent cropping choices, including presets for all major social media networks, making uploading faster than before.
Pros:
Offers a free alternative
Simple to use
Numerous presets for picture effects and cropping.
Text layering is simple and beautiful.
You can quickly get an image masking service by using this app.
Cons:
Can improve the retouching
More robust features require a membership.
Pixlr
Pixlr is a picture editing software that influencers and eCommerce companies can use fast and while on the road. It is in the same category as Photoshop Express, which is another name for that program.
Also very similar to Express, it offers a great deal of versatility and a respectable degree of complexity for a mobile solution, but it does so without being overly complicated for people who have never edited anything.
They are very similar, but like everything else, different people will have different tastes. Get the latest version and find out what yours is by downloading it today.
Best Features
Pixlr includes all of the essential tools you want to create a great advertisement, post on social media, or anything similar. The application places a significant emphasis on effects, tweaks, filters, general retouching, and the inclusion of text, all of which perform admirably for the most part.
Its UI, as well as its quick fixes and tweaks, are both strong points. You only need to make a few taps before you’re all set to post. Straightforward and highly effective
Pros:
The user interface is intuitive and easy for amateurs and seasoned pros; free and paid choices are available. Pre-made filters are excellent. The quality of photographs available for free use is surprisingly high. This app is beneficial for photo cut-out services and other services.
Cons:
The number of available templates does not quite meet expectations—more Buggier than some other options available.
Crello
You’ve been shortchanged if you haven’t been exposed to Crello until now. Crello is not just another picture editing software; it is an all-in-one content production platform for businesses with many valuable features.
The app stands apart in a crowded industry partly because it is a SaaS software, which makes it compatible with a wide variety of hardware.
It should be no surprise that thousands of users and eCommerce companies have come to vouch for it, given its fantastic design tools, unusual and animated alternatives, and devoted development staff.
Best Features
Crello has received overwhelmingly positive feedback as a result of the numerous animation capabilities and template options that it provides. The first of these is outstanding in its quality.
There is a template for everything, and all of them seem professional and beautifully done, providing more room for customization so that consistent branding can be achieved. What about the animated sequences?
They are arguably the feature that receives the most accolades since they are enjoyable, inventive, and not overly complex to figure out.
Pros:
Animation and video features of the highest caliber.Lots of great, editable templates to choose from. Regular revisions are made to the content. Both the layouts and the stock pictures are of excellent quality.
Cons:
The search feature might need some improvement. Not as friendly to users as some of our rival products. There have been reports of problems with the upload area from a few users.
Canva
Canvas popularity has skyrocketed in recent years, and the primary reason for this is because it is so straightforward to use.
The app is easy to use and doesn’t take much time to learn, making it great for eCommerce firms that want to concentrate on selling their goods or providing their services rather than mastering the intricacies of a piece of editing software.
Canva, much like other applications of its like, is offered in both a free and a paid edition. As a result, it has everything from frames to filters, effects, and text, among other things, and it does so without an overly confusing user interface.
Best Features
The fact that Canva is both a picture editing software and a comprehensive graphic design tool is represented throughout the entirety of the program itself.
Its picture modification tab does its job, and it does it well. It has all of the typical brightness, contrast, and saturation sliders and options that change blur, x-process, and a few other things.
Canvas app connectivity and built-in stock pictures, both excellent quality and diverse, are the show’s real stars. There is a good chance that the first of them has all you require, but if not?
Pexels, Pixabay, YouTube, and even GIPHY are readily available through the app interface to meet any of your requirements for the inclusion of material.
Pros:
Easy to use for everyone, regardless of prior knowledge, the front selection is very efficient in terms of cost. A substantial amount of included stock photographs
Cons:
Templates aren’t as spectacular as in other apps. The free version may have some functional restrictions.
VSCO
The VSCO girl fad may be the first thing that springs to mind when you think of the app, but the app certainly deserves to be remembered for more than just one trend alone.
VSCO is a photographic application and a sharing platform that operates on a “creator-first” premise. As a result, the application is somewhat decent. It emphasizes creativity and simplicity, concentrating on making little corrections and modifications to produce the best-looking photographs possible without making them appear excessively manipulated. The editing solution is not entirely on par with programs such as Photoshop Crello, and others, but it has polished the fundamentals while maintaining a high level of aesthetic appeal.
Best Features
As said before, the VSCO app is not designed for the kind of dramatic alterations and content production that some of the others on the market are. Instead, the focus should be on the little particulars. If you can get those correct, the shot will turn out beautifully. Fortunately, the app has various options that can be utilized to assist in completing this task. However, X-skew and Y-skew are two of the most useful since they enable you to essentially extend the photo along each of its respective axes, modifying the angle at which the shot is seen. The camera controls are also quite convenient, and they will help you take superior photographs of your products, advertisements, or anything else you want to picture.
Pros:
Even when they aren’t highly stylized, filters nonetheless have a significant impact and enable angle adjustments without the need for annoyance. In addition, they have advanced camera controls. The photo editing game is completely transformed with the addition of angle adjustment.
Cons:
A solution that is a bit too easy to use as an all-in-one package for eCommerce and other types of enterprises. The premium version is required for the majority of filters. Other forms of commercial software make more sense from a monetary standpoint.
Are you unfamiliar with this entry on the list? BeFunky is an all-encompassing editor, and graphic design solution developed to make it easier to create marketing campaigns.
Please pay attention to companies that sell their products online! The fonts, frames, and filters are given the prominence they deserve, and even in the free edition, there are many options to choose from. In addition, cropping, color, temporary adjustments, and overlays have not been neglected, which contributes to an editor in which you can have faith. Finally, because there are no advertisements, no watermarks, or other pointless distractions, you are free to focus entirely on what you do best without being interrupted.
Best Features
The user interface of BeFunky is, as was to be anticipated, straightforward and not excessively cluttered or complicated. This makes it possible for virtually anyone to take it up and utilize it to its maximum capacity without too much struggle. The software’s drag-and-drop editing, themed effects, and templates are the show’s real stars; the app’s user-friendliness is merely a bonus. An integrated stock photo choice from Pixabay, Pexels, or Unsplash is the icing on the cake for a photo editing program capable of various tasks.
Pros:
Option for superior service that is both free and affordable includes collaborations with several image-sharing websites. The navigation is a breeze.
Cons:
No layers or blend modes, Limited editing options, and Minimal graphic design elements like adding text elements
This Guest Post has been provided by Robert Lewis
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Guest Post
How to setup WooCommerce User Roles
WordPress and WooCommerce use user roles to regulate capabilities across a site. Roles include Super Administrator, Administrator, Contributor, Subscriber, Editor, Author, Customer, and Shop Manager, each with specific access and management capabilities. WooCommerce’s ‘Shop Manager’ and ‘Customer’ roles allow users to access important backend processes and view orders respectively, without full admin rights. Assigning and changing roles are Administrator privileges. Automation of role switching is possible using certain plugins, which can also notify users of role changes via email. User roles help maintain site integrity and optimize usage based on individual capabilities.
WordPress defines user roles as the overall scope of user capabilities. In comparison, user permissions define the individual capabilities attributable to each role. WordPress uses the concept of roles to allow the site owner to control what its users can and cannot do on the site.
Roles in WooCommerce are intended to control what your store admins and shoppers can access on your WordPress site. You can classify your customers using user roles in more advanced ways. It even allows certain users to view or buy specific products or offer special deals.
WordPress User Roles – What Are They?
Roles are groups of capabilities assigned to users. Users can be assigned roles in WordPress according to what jobs they need to perform, either site-related or administrative tasks.
In WordPress, you may want to define users differently depending on the level of access they should have. For example, users can create and manage profiles on your site and read your pages and posts.
Several user roles in WordPress help you manage access to your site by different users. WordPress, by default, offers the following functions:
- Super Administrator: A role capable of handling a WordPress user’s responsibilities, including network administrative features.
- Administrator: This user role grants the user full administration capabilities, administrative privilege
- Contributor: A role able to add content to a post but will not be allowed to publish it.
- Subscriber: This role can only access the site’s front end and manage their profiles.
- Editor: All content on your site can be published/edited by this role, even by other users
- Author: A role able to manage their posts and publish them.
WooCommerce User Roles
WooCommerce automatically adds two additional roles when it’s installed on your WordPress site – Shop Manager and Customer. It also gives the WordPress Administrators role other capabilities to manage WooCommerce settings and view WooCommerce reports.
What are the capabilities of WordPress and WooCommerce user roles?
User roles are assigned to certain WordPress users and consist of allowable actions. Capability is the ability of a user to perform one particular activity. The following is a quick overview of the capabilities of user roles on WordPress and WooCommerce.
Super Admin Role
There is only one super admin role in WordPress multi-site networks that oversee all sites within a network. He has all the capabilities for managing a multi-site WordPress network.
Administrator Role
The administrator controls the WordPress site. He/she controls the site’s content, theme, plugins, updates, and backend code. Admin is also allowed to modify the details of other users, including passwords. By default, WordPress assigns the administrator role to the user who creates the website. An Administrator is usually assigned to each website, perhaps more in larger businesses.
Contributor Role
A contributor is a user who can post and edit the content on your website. Contributors cannot publish posts; an administrator or editor can publish their content for them. Furthermore, they cannot upload images or other files to their pieces or change any site settings. Contributors are best for content creators who need more advanced monitoring than authors. However, users with Contributor roles can’t upload files.
Subscriber Role
Subscribers are the least powerful of the default roles. This role has only read access to your site. They can create and edit their password-protected accounts but can’t create posts or edit existing content.
Editor Role
Those with the Editor role on your site can edit or delete any posts submitted by other site users. Editors can also manage comment sections, tags, and categories. However, editors are only responsible for your site’s content; they cannot make any changes to your site beyond that.
Author Role
It is entirely up to Authors to control their content, including the ability to create, publish, edit, and delete their posts. This role will not have access to other people’s posts. Aside from adding files to their content, authors can also edit comments left on their posts.
Customer Role
Users who register using the checkout or sign-up options on your site are defined as customers. Essentially, this role is equivalent to Subscriber, but it lets shoppers view past/current orders.
Shop Manager Role
Users can use this role to access important backend WooCommerce processes without being full Administrators. However, they will not be able to install or manage plugins or access other essential Administrator functions.
How to Assign and Change User Role
Maybe you are wondering how you can assign a role to a user. Administrators are the ones who can change user roles. A new WordPress site is automatically assigned this responsibility. It is up to him to decide on the role to assign to new users.
All registered users on your site are assigned the Subscriber role or the Customer role by default. On the other hand, you may need to give them additional permissions if you register store administrators or content creators on your site.
To enable the customization of user roles, there are several plugins on WordPress and WooCommerce that will customize. For example, use the WooCommerce user roles plugin to enhance user role management.
Start by installing and activating the WooCommerce user roles plugin from WordPress.org. Now, here’s an overview of how it works.
Create Rules based on the conditions
With this plugin, you can automatically assign the user roles to new users and switch roles of existing users based on the conditions; when an individual purchases a specific product or orders a particular amount of products, they receive a role. This simplifies store administration.
You can create rules by simply Entering a new rule name and clicking on the Add New Rule button within Rules Settings.
Assign Roles to New Users
You can easily assign roles to the new users with product and cart-related conditions. For example, you can classify them among customers, contributors, or a relevant user group. This will encourage new users to stay connected to the store. You can select the option of Gain the Role and then choose the role the user is gaining.
Automatically switch Roles to existing users.
The plugin allows you to automate the task of switching users’ roles to reduce admin work. Based on the criteria, you can define the roles to change. For example, you can simply select the option of Switch the Role. Then From this Role field, set the role user is switching from and To this Role field, put the role user is switching.
Set criteria for assigning and switching roles
You need to set criteria for automating user role switching and gaining. Typically, roles are assigned based on four conditions: the type of product, the category, the order amount, or the total amount spent.
Set Duration for Rules and Roles
Assign user roles or switch them by entering a starting and ending date to schedule rule implementations. After a specified number of days, role will also be reverted back once the set time expires.
Exclude user roles from rules
Roles can be assigned to or switched between specific users. Selected roles will be exempt from the rules.
User role-switch history
Users and admins can view role changes anytime with the WooCommerce role’s permission.
Email Alerts:
A notification email is sent to both the user and the admin whenever a user role changes.
Author Bio
Maryam Hayat is a professional digital marketer who is currently working for FMEAddons. Her passion is to help others use WordPress and WooCommerce in innovative ways. In addition, she likes to research and write about social media platforms, search engine optimization, and digital marketing trends.
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