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Social Media: It’s Time Marketers Start 6 Facebook Marketing Strategy

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Introduction:

After years of aimlessly chasing fans, it’s time marketers start driving real business results from Facebook. This requires building a Facebook page that has a clear focus and offers value to customers, leveraging the entire Facebook Social Media: It’s Time Marketers Start 6 Facebook Marketing Strategy 17tool kit, and integrating Facebook into a broader marketing strategy. To accomplish this, interactive marketers must be both an “oracle” who teaches their organization about Facebook and a “gatekeeper” who manages access to the platform. As marketers mature with the social network and Facebook increases its commitment to brands, together they will revolutionize the advertising industry.

Marketers haven’t cracked the Facebook code:

From toppling governments to inspiring award-winning films to bring long-lost family members together, Facebook is often the center of attention. And marketers are swarming to it like moths to a flame: 96 of the top 100 advertisers now use the site. Yet while millions of people have “liked” brand pages, most marketers fail to derive value from those relationships. In fact, engagement rates on brand pages are declining rather than increasing. The result? Believe it or not, most marketers don’t even see Facebook as their best option to drive audience engagement (see Figure 1). Marketers are failing to use the platform to its full potential because:

  • They lack focus. In their race to start a Facebook page, many marketers forgot an integral step: setting clear objectives. Now they’re left with Facebook pages that have no purpose other than collecting “likes.” This lack of objectives not only hurts from a business perspective but also means that fans don’t get any real value from liking the brand.
  • They don’t understand the platform. Facebook is unlike any platform marketers have ever seen — it’s like a miniature Internet with its own set of rules. EdgeRank, Facebook’s system for deciding which content appears in the newsfeed, is similar to search engine optimization (SEO) but requires a different kind of optimization. Facebook Ads are a cross between banners and paid search — and don’t quite follow the conventions of either. Marketers struggle not only to understand each of these pieces individually but also how they work together and how they’re evolving.
  • They don’t have the right resources in place. Facebook doesn’t cost as much in money as it does in manpower — but many marketing organizations don’t have appropriate manpower in place — the dedicated people or the content development and sharing processes needed to be successful.
  • They seek the wrong measurements. Marketers say that measuring return on investment (ROI) is their biggest challenge in social media, and measuring Facebook is no exception. Too many marketers ask “What is the value of a fan?” and not enough marketers understand their fans’ value in terms of loyalty and influence or Facebook’s impact on their business. Marketers won’t be able to prove value until they begin to ask the right questions.

Facebook Hasn’t Made Brands a Priority

Just as marketers have struggled to use Facebook properly, Facebook has struggled to help them succeed. In fact, for a company that relies on advertising revenues, Facebook hasn’t done much to make life easier for advertisers:

  1. It does not make content management easy. Marketing on Facebook requires a constant flow of content. Yet marketers aren’t set up to be publishers — and Facebook offers only limited options for managing multiple pages or handling multiple languages. Coca-Cola experienced this downside when Portuguese-language content accidentally appeared on its US page, inciting some users to respond with hate speech on a page that promotes happiness.

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  1. It constantly changes the rules without warning. Facebook’s frequent and unilateral policy changes make it difficult for marketers to trust and invest in the platform. Just ask any pharmaceutical company: When Facebook recently removed the ability to disable user comments, it put the pharma companies at direct risk of violating government regulations and ultimately forced many to shutter their Facebook pages.
  2. It offers marketers limited data. Facebook is one of the only major websites that doesn’t allow third-party ad tags. Not only does that force marketers to rely on Facebook-provided data that one social analytics executive described as “lightweight,” but it means marketers can’t compare Facebook campaigns with other channels like search and banners or include them in attribution analysis. Without reliable, comparable data, brands can’t determine how important Facebook really is to their marketing mix.

Follow 4 Steps to Make Your Facebook Marketing Work:

Collecting fans without purpose isn’t enough; marketers must get serious about driving business results from Facebook. To do so, take four steps that will help you squeeze all of the possible value out of your Facebook program:

  1. Set clear objectives. If you don’t know what you want to achieve, you probably won’t achieve much at all. Define objectives that provide real value to your business.
  2. Build a page that provides value for your fans. Bring focus to your Facebook marketing by building a brand page that not only accomplishes your business objectives but also gives fans a reason to continually engage the brand.
  3. Use the full Facebook tool kit to increase reach and engagement. A brand page shouldn’t sit on its own. It’s imperative that you combine features such as ads, events, and apps along with your brand page to get the most out of the network.
  4. Integrate Facebook into your marketing mix. Facebook is not an island. It’s as important to integrate it with the rest of your marketing as with any other medium.

Set Clear Objectives

Start by rethinking what your Facebook page is going to accomplish for your business. Facebook’s versatility lets you choose from objectives that span almost every part of the marketing mix, including:

  1. Generating word of mouth. Facebook’s mission is to “give people the power to share” — and it has succeeded spectacularly. Over 4 billion “things” are shared every day, often related to products and brands. Facebook is the No. 1 site where consumers see social content about products and services, well ahead of any other social network. And according to Forrester’s Tech Marketing Navigator, the word of mouth generated on social networks plays a growing role in the purchase path for consumer technology products (see Figure 2).

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  1. Driving people down the sales funnel. While it’s unlikely to replace dedicated direct marketing channels like Google AdWords, Facebook can drive some forms of direct response. John Deere uses Facebook content to tempt its half-million fans into a lead-generation site and reports that Facebook drives leads at a rate comparable to direct mail.

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  1. Increasing loyalty. Facebook offers marketers a new way to engage their most loyal customers — and to get them to spread marketing messages. For instance, Tasti D-Lite allows fans to link their TastiRewards accounts to Facebook. Then every time they make a purchase, a customizable message is posted on their Facebook page.

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  1. Helping your peers in product development or eBusiness. Savvy consumer product professionals are tapping Facebook for new ideas and to create new functionality. Starbucks created an application that allowed people to create their own Frappuccino online and then share with friends on Facebook. And Facebook has the potential to drive shared purchases. For instance, LiveNation’s Ticketmaster has integrated Facebook’s social graph into its interactive seating chart, allowing people to see where their friends are sitting and buy seats nearby.

Build a Page That Provides Value for Your Fans

Today’s brand pages are littered with a random mix of company news, promotions, advertising, and other content focused on what marketers want rather than what fans want. Carolyn Everson, VP of global marketing solutions at Facebook, says that the brands that succeed on Facebook are “the ones that give people a reason to be fans.” To provide value to the fans you should:

  1. Learn who your fans are and what they want. Facebook doesn’t provide much data on your fans, but there are ways of getting more information through opt-ins. EMI worked with campaign management platform Neolane to develop a Facebook app that collected opt-in customer information and then integrated it back into EMI’s customer database. Knowing who your fans are can help you determine not only how valuable they are as customers and influentials, but also what kind of content and engagement they’re looking for.
  2. Use Facebook data to dynamically optimize your content plan. While Facebook data is limited, dig through what’s available to learn how your community is responding to your posts. PageLever — an analytics tool that specializes in optimizing brand pages based on available Facebook data — pulls near real-time data from Facebook’s application
  3. programming interface (API) to help companies learn what content types are performing the best, which demographics are responding, and what time of day is optimal for posting. This data can then be used to create a dynamic content plan that gets the best response out of the community at any given point in time.
  4. Use apps to create a richer experience. A “like” allows fans to read and comment on your posts, but to create deeper engagement like games and contests you’ll need an application. For Valentine’s Day 2011, Target ran a contest called “The Super Love Sender” that let people vote on which charity would receive $1 million from the brand. Target’s Facebook app allowed fans to send friends personalized valentines and get real-time updates on which charity was in the lead.
  5. Keep your community active — even in down cycles. Your Facebook page is not a campaign, it’s a community of people who have raised their hands as brand advocates. As Scott Weisbrod, VP of strategy at Blast Radius told us, “Facebook allows for a more meaningful relationship than search or email. It’s important to build a content plan and calendar not only for your big campaign pushes but also during the down cycles when you’re not doing campaigns.”

Integrate Facebook into Your Marketing Mix

Facebook is too often treated as an isolated asset rather than an integrated part of the marketing mix — creating inconsistency in both the marketing plan and with the end-user. To integrate it interactive marketers should:

  1. Incorporate Facebook’s social graph into your existing web properties. Facebook makes it easy for you to bring its massive sharing network to your website, creating additional reach and interaction with your content and experiences. Toymaker Step2 built a Facebook Connect login into its site so customers could repost their product reviews on Facebook as well. The results: The amount of traffic it got from Facebook grew 135%, and the revenue from that traffic grew 300%.
  2. Make Facebook promotions the foundation of broader campaigns. Chances are that your broader campaigns will create at least some conversation on Facebook; by making Facebook the center of that campaign you can incite both conversation and participation. Corona’s “the most liked beer in America” campaign featured the faces of its Facebook fans on a billboard in Times Square — both creating reach (signs in Times Square typically get 1.5 million impressions per day) and driving 200,000 new “likes” for the brand.
  3. Use Facebook data to make other marketing programs more effective. While Facebook makes it hard to learn who your users are, it’s relatively easy to track their actions — and use that information to improve the rest of your marketing programs. For instance, customer relationship management (CRM) vendor Merkle can connect Facebook fans to existing CRM data. And marketers should work with vendors like DataXu, a demand-side media buying company, which now includes data from Facebook campaigns in its display media optimization algorithms.

The leading performance media platform for agencies, Social Media Marketing Services helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.

Dynamic Buzz provides the social media management for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform.

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Write For Us – Guest Post

WPCult is a WordPress blog that accepts guest posts given they align with the mentioned guidelines. The post should be original, of at least 1000-1500 words, interesting, informative, and should contain one link in content and one author link. There should also be multimedia content for every 250-500 words. Prior approval, these articles will become WPCult’s property. Additionally, guest bloggers can also write for other websites like California Literary Review, W3i, Magnafi, Fully Net Worth, Flaxseed Oil Benefits, and Iquotatious.

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WPCult is a WordPress blog and I accept guest posts on this blog as long as the terms and conditions are followed. Rules listed below please read them carefully before sending an article also for anyone who wants to Write For Us on a regular basis click this link Write For Us.

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Writers, Publishers, journalists, Guest Posters, Reviewers, and Influencers. 

This is the place for you to submit your articles/news/books/reviews. – Here are the rules to be posted. Your article/guest post must be 100% Unique. It can not be copied nor can it be posted somewhere else. It must pass COPYSCAPE, All posts/articles/news stories and reviews, guides, etc.. must have a minimum of 1000 words (NOT INCLUDING TITLE AND BIO), but we prefer articles to be at least 1500 words long and we have many posts that go over 10,000 words. you must add some form of multimedia to bring the content to life so you must add a picture, infographics, or video for every 250-500 words. We allow a max of 2 links,(1 in article and 1 in BIO you must send your bio) UNLESS THEY ARE REFERENCE SITES LIKE WIKIPEDIA, FORBES, FOX, BBC, E-Entertainment, MSN, USA TODAY, or any other reputable source otherwise we will delete those links.

  1. The content of the article must be related to  Themes, Plugins, WordPress Programing, Designs, WordPress Marketing, How-To Guides for WordPress, How To Make Money from Blogging, How To Get Traffic to Blogs, Apps for WordPress, Mobile, Internet Security, Computer Security, Mobile Security, Blogging, Social Media, Technology, Software, Photography, Gadgets, Internet, Marketing, Link Building, SEO, Affiliate Marketing, Funnels, Longtail, Everything Videos, How to Make Videos, Video Tips and Tricks, Hosting, Design, Apps, WhiteHat, BlackHat, GreyHat, Stats, Research, Programming, CSS, MYSQL, C++, PERL, HTML, PHP, Java, Anything Tech, Tricks, Hacks, Tips, Tutorials, Computers, and network security.
  2. Your article must be at least 1000 words. preferably 1500+ words your article should be well researched and not the same old stuff posted everywhere else that has just been spun I want new relevant interesting articles ones people will want to read and bookmark and maybe link back to not an article that will not interest anyone or bore them to death because it is common knowledge that most newbies already know basically I require QUALITY, UNIQUE, INTERESTING, INFORMATIVE articles with a max of 2 links to your site or sites at the bottom of the article another thing most people forget or just don’t read the rules 😉 if you can handle that I would love to see your post and maybe may more to come in the future as I have 100’s of site
  3. The article has to be original and not been posted elsewhere before. When we review the posts received by guest writers, we run some background checks to see if the post is unique. you are not allowed to republish the article on any other blog or website.
  4. It is highly advisable not to submit a list type of article unless it creates value. (such as Top 100 WordPress themes free and premium with reviews of each etc.)
  5. Articles submitted and approved by me will belong to WP Cult. If your submission is rejected, you are free to use it elsewhere if not it becomes the property of WPCult.com.
  6. You can include one link in the content unless the content requires more but if so they must be for authority sites like wordpress.org, Wikipedia, ahref, semrush, etc…  and one link at the Author’s Byline of your guest post with your keywords in anchor text.
  7. If after a few posts you would like to become a regular Guest Blogger/Writer on WPCult feel free to contact us on the contact form asking for an account and sending us the links to at least three o more of your articles we have posted already, along with your registered username and email.
  8. To submit your guest post, just submit it to wpcult  @   wpcult . com without spaces in a form of Microsoft Word document format.
  9. I will try to respond to the guest post submission daily but if I did not reply to you instantly, kindly give me around 1-30 days for me to respond- depending on the backlog.
  10. In this case, if the guest post is rejected, you will get an answer from me on the reason why it is rejected.
  11. If you are unclear on any of the terms and conditions above, just contact me over here.
  12. Images and Videos are always a plus but you should have the right to use them or they should be your own. , Please include all the images used in the post as separate attachments. We host all images on our cache servers, and will not link to images that are hosted elsewhere.  Videos must be hosted from a reputable site like Youtube if not sent to us we will host them or upload them to one of our Video Sharing accounts.
  13. If you want free advertisements, you will not get them posted as an article here. We do sometimes provide independent reviews of products or services for a fee. If you want such a service please contact us.
  14. Please send in Post Description. Keywords you would like us to add to the post.  AND TO MAKE THE MOST ADVANTAGE OF YOUR POST ALWAYS STICK AROUND TO ANSWER COMMENTS.  The more post you post the more followers you will receive from the site.
  15. If you believe we should add another category for your articles CONTACT US and we will definitely think about your request.
  16. We run about 30 Blogs in Different Categories so if you write mostly for other categories let us know if we have a site that fits your Niche and you follow the rules we would be more than happy to add your articles to other sites in our Network

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The benefits of a guest post.

Backlinks:- You will get quality and relevant backlinks for your blog. The links will never expire, the links will never lose their value, and the links will always be there in your submitted post.

Traffic:- If you create quality articles our readers and those that come from search engines and other sites will also see your links and obviously like what you have written want to check out your site.

Exposure:- This one is self-explanatory.

Not Allowed.

  • Duplicate Content
  • Illegal Content
  • Self Promoted Posts/Articles
  • Affiliate Links in Articles
  • Paid or Sponsored Articles/Links
  • Too Short and Unprofessionally written
  • Fake Author Info Or Fake Name
  • Link to Bad Sites/ Banned sites/ Adult Sites/ Warez Sites OR Blogs
  • NSFW Images or Links (Not Safe For Work)
  • Copyrighted Images, Icons, Banners, or Logos in Post

We may decline to use your post because of its quality, the relevance of your topic, because we have more posts than we can use, or because we’ve published a number of posts on the topic recently.

We may also decline to use your post if it covers information we’ve already covered on the site. We’re really looking for guest posts that present new ideas, fresh perspectives, and innovative approaches. We like to present readers with ideas and information that we haven’t seen elsewhere online.

In short, before you send us your submission, please make sure it:

  1. conveys quality, practical advice presented with ProBlogger readers in mind
  2. is able to be used exclusively at WPCult
  3. includes all the information—links, link text, photos, videos, etc.—you want the published version of your post to include
  4. infringes no copyright laws
  5. includes a headline, body text, and your byline.

It’d be great if you could also follow these points in preparing your post for us.

  • Font: please do not use bold font in your post’s prose.
  • Subheadings: wrap any subheadings in your post in <h2> tags, or simply bold them so they stand out.
  • Links: if you want to mark up a link and link text using HTML, by all means, do so. Otherwise, include the URL in brackets within the prose, immediately after the text you’d like to use as the link text. We don’t publish affiliate links in guest posts; please do not include them.

We also accept guest posts for the following websites as well.

California Literary Review – Movies, Television, Fashion, Politics, Video Games, Apps, Novels, Poetry, Music, etc.

W3i – Tech, Hosting, apps Reviews Etc.

Magnafi – Yoga, Health, Fitness, etc.

Fully Net Worth – Influencers, Celebrities, Athletes, Businesses, Rappers, information about them.

Flaxseed Oil Benefits – Health site information about different health products.

Iquotatious – Quotes and sayings of every type.

you can express your interest to the email above for any and all of these sites if there is a category you feel would complement one of the sites above please feel to ask and if we agree we will happily add the category to the respective site for your FREE GUEST POSTING.

  1. To submit your guest post, just submit it to wpcult  @   wpcult . com without spaces in a form of Microsoft Word document format.
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How to setup WooCommerce User Roles

WordPress and WooCommerce use user roles to regulate capabilities across a site. Roles include Super Administrator, Administrator, Contributor, Subscriber, Editor, Author, Customer, and Shop Manager, each with specific access and management capabilities. WooCommerce’s ‘Shop Manager’ and ‘Customer’ roles allow users to access important backend processes and view orders respectively, without full admin rights. Assigning and changing roles are Administrator privileges. Automation of role switching is possible using certain plugins, which can also notify users of role changes via email. User roles help maintain site integrity and optimize usage based on individual capabilities.

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WordPress defines user roles as the overall scope of user capabilities. In comparison, user permissions define the individual capabilities attributable to each role. WordPress uses the concept of roles to allow the site owner to control what its users can and cannot do on the site. 

Roles in WooCommerce are intended to control what your store admins and shoppers can access on your WordPress site. You can classify your customers using user roles in more advanced ways. It even allows certain users to view or buy specific products or offer special deals.

WordPress User Roles – What Are They?

Roles are groups of capabilities assigned to users. Users can be assigned roles in WordPress according to what jobs they need to perform, either site-related or administrative tasks.

In WordPress, you may want to define users differently depending on the level of access they should have. For example, users can create and manage profiles on your site and read your pages and posts.

Several user roles in WordPress help you manage access to your site by different users. WordPress, by default, offers the following functions:

  1. Super Administrator: A role capable of handling a WordPress user’s responsibilities, including network administrative features.
  2. Administrator: This user role grants the user full administration capabilities, administrative privilege
  3. Contributor: A role able to add content to a post but will not be allowed to publish it.
  4. Subscriber: This role can only access the site’s front end and manage their profiles.
  5. Editor: All content on your site can be published/edited by this role, even by other users
  6. Author: A role able to manage their posts and publish them.

WooCommerce User Roles

WooCommerce automatically adds two additional roles when it’s installed on your WordPress site – Shop Manager and Customer. It also gives the WordPress Administrators role other capabilities to manage WooCommerce settings and view WooCommerce reports.

What are the capabilities of WordPress and WooCommerce user roles?

User roles are assigned to certain WordPress users and consist of allowable actions. Capability is the ability of a user to perform one particular activity. The following is a quick overview of the capabilities of user roles on WordPress and WooCommerce.

Super Admin Role

There is only one super admin role in WordPress multi-site networks that oversee all sites within a network. He has all the capabilities for managing a multi-site WordPress network.

Administrator Role

The administrator controls the WordPress site. He/she controls the site’s content, theme, plugins, updates, and backend code. Admin is also allowed to modify the details of other users, including passwords. By default, WordPress assigns the administrator role to the user who creates the website. An Administrator is usually assigned to each website, perhaps more in larger businesses.

Contributor Role

A contributor is a user who can post and edit the content on your website. Contributors cannot publish posts; an administrator or editor can publish their content for them. Furthermore, they cannot upload images or other files to their pieces or change any site settings. Contributors are best for content creators who need more advanced monitoring than authors. However, users with Contributor roles can’t upload files.

Subscriber Role

Subscribers are the least powerful of the default roles. This role has only read access to your site. They can create and edit their password-protected accounts but can’t create posts or edit existing content.

Editor Role

Those with the Editor role on your site can edit or delete any posts submitted by other site users. Editors can also manage comment sections, tags, and categories. However, editors are only responsible for your site’s content; they cannot make any changes to your site beyond that.

Author Role

It is entirely up to Authors to control their content, including the ability to create, publish, edit, and delete their posts. This role will not have access to other people’s posts. Aside from adding files to their content, authors can also edit comments left on their posts. 

Customer Role

Users who register using the checkout or sign-up options on your site are defined as customers. Essentially, this role is equivalent to Subscriber, but it lets shoppers view past/current orders.

Shop Manager Role

Users can use this role to access important backend WooCommerce processes without being full Administrators. However, they will not be able to install or manage plugins or access other essential Administrator functions.

How to Assign and Change User Role

Maybe you are wondering how you can assign a role to a user. Administrators are the ones who can change user roles. A new WordPress site is automatically assigned this responsibility. It is up to him to decide on the role to assign to new users.

All registered users on your site are assigned the Subscriber role or the Customer role by default. On the other hand, you may need to give them additional permissions if you register store administrators or content creators on your site.

To enable the customization of user roles, there are several plugins on WordPress and WooCommerce that will customize. For example, use the WooCommerce user roles plugin to enhance user role management.

Start by installing and activating the WooCommerce user roles plugin from WordPress.org. Now, here’s an overview of how it works.

Create Rules based on the conditions

With this plugin, you can automatically assign the user roles to new users and switch roles of existing users based on the conditions; when an individual purchases a specific product or orders a particular amount of products, they receive a role. This simplifies store administration.

You can create rules by simply Entering a new rule name and clicking on the Add New Rule button within Rules Settings.

How to setup WooCommerce User Roles 33
How to setup WooCommerce User Roles 57

Assign Roles to New Users 

You can easily assign roles to the new users with product and cart-related conditions. For example, you can classify them among customers, contributors, or a relevant user group. This will encourage new users to stay connected to the store. You can select the option of Gain the Role and then choose the role the user is gaining.

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Automatically switch Roles to existing users. 

The plugin allows you to automate the task of switching users’ roles to reduce admin work. Based on the criteria, you can define the roles to change. For example, you can simply select the option of Switch the Role. Then From this Role field, set the role user is switching from and To this Role field, put the role user is switching.

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Set criteria for assigning and switching roles

You need to set criteria for automating user role switching and gaining. Typically, roles are assigned based on four conditions: the type of product, the category, the order amount, or the total amount spent.

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How to setup WooCommerce User Roles 60

Set Duration for Rules and Roles

 Assign user roles or switch them by entering a starting and ending date to schedule rule implementations. After a specified number of days, role will also be reverted back once the set time expires.

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How to setup WooCommerce User Roles 61

Exclude user roles from rules

Roles can be assigned to or switched between specific users. Selected roles will be exempt from the rules.

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User role-switch history

Users and admins can view role changes anytime with the WooCommerce role’s permission.

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Email Alerts:

A notification email is sent to both the user and the admin whenever a user role changes.

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Author Bio

Maryam Hayat is a professional digital marketer who is currently working for FMEAddons. Her passion is to help others use WordPress and WooCommerce in innovative ways. In addition, she likes to research and write about social media platforms, search engine optimization, and digital marketing trends.

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10 Steps to Evaluating and Measuring Your Marketing Strategy

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10 Steps to Evaluating and Measuring Your Marketing Strategy 50

When you are trying to market a product, the product or service is only as good as the potential clientele think it is. You need to get them to buy or use the item or service before you can tell if it really works for them. How can you go about evaluating and measuring your current marketing strategy?
Input vs. Output
Check your financial statements. Are you spending more money than you are making? In a strong marketing campaign, this should not be the case. You want to tweak your plan to make more money than you are putting into the project.
Customer Surveys
When you sell a product, include a survey along with it. Ask the customer to rate different qualities of the product that directly relate to the market. For example, ask them how they heard about the product and if the visual appeal of the item had anything to do with its purchase.
Phone Surveys
Distribute flyers, pamphlets and other coupon offers to people and see if they call back. You’ll know if the marketing works based upon how many people call. When they do call, ask what elements of the flyer or other item made them want to call you.
Test Group
Before you send a new item onto the market, have a test group to evaluate your marketing. For example, you might bring in a section of the company that has never seen the ad. Ask them what they think and if they would buy the product.
Introspective Analysis
What about you? Try to separate yourself from the ad as much as possible. Imagine that you were walking down the street and saw this advertisement. Would you feel inclined to purchase it or use the service? What elements of it are captivating and visually appealing? What elements turn you away?
Quantitative Data
Of course, all of these surveys and questions are important; however, you must generate quantitative data from all of them. For example, calculate the percentage of people who learned about your company from the Internet, paper flyers, word of mouth, and so forth. Put the information into charts.
Compare Years
After you have put the information into charts, you should start comparing this year’s findings to last year’s findings. If you find that a larger percentage of people are using the Internet than last year, you will have gained valuable insight into the company’s advertising.
Targeting the Many…
Once you find where most of your patrons are coming from, work to keep up steady advertisements in that domain. If most people are finding your company through Google searches, maintain fresh SEO strategies throughout the year to keep generating customers in that manner.
…And the Few
Let’s say that very few people are finding you from paper advertisements in the local department store. If this is a new trend, give it another shot to try to keep those few customers that you have. If it’s a continuing trend, you may want to put that money into another avenue.
Keep It Up
Don’t let your evaluation and measuring strategies fall to the wayside. You need to keep using them to ensure constant success for your company.
Evaluation and measurement strategies can bring both good and bad news to you about your marketing strategy. Be sure to use all of the information to generate more positive outcomes.

Thaddeus McGregor writes about business, marketing & finance at

www.businessinsurance.org.

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Eugenio Derbez net worth​. Eugenio Derbez is an actor, producer, writer, and director. He holds a film directing degree from MICT (Mexican Institute of Cinematography and Theater) apart from an acting degree from Televisa acting school. The star is trained in various arts such as music, dance, and singing. He keeps prepping himself in Los […]

Grant Cardone Net Worth: Know Everything About This Author

Grant Cardone Net Worth: Know Everything About This Author

Grant Cardone Net Worth: Know Everything About This Author There are many great authors and writers in this world, but still, we don’t know the name of some of the best authors of this world who are living in a forbidden world. If we are talking about the best authors of the world, then how […]

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