Guest Post
SEO Tricks and Tips for Your Blog Content
Source: https://www.pexels.com/photo/woman-laptop-office-friends-4960323/
People start blogs for different reasons, personal and professional. Improving writing skills, educating, writing reviews, and journey documentation are some of them. Every blogger understands the importance of blogging and the SEO benefits it offers. However, not everyone knows how to optimize their blog posts and make them friendlier for search engines.
Most bloggers do not take advantage of the vast potential of their blogs and don’t know how they can attain better SEO rankings. Worry no more. This article offers bloggers tips and tricks to optimize your SEO blog posts like a pro.
Top 8 Functional Tips and Tricks for Your Blog
Source: https://www.pexels.com/photo/person-in-white-long-sleeve-shirt-using-macbook-pro-5077047/
SEO tricks and tips –
- Do your Research
Many beginners will rely on blind guesses to write about topics. However, you can do keyword research to discover what users seek. Start by researching the most effective keywords you will use and decide the primary target. Then, you can use keywords from Search Engine Results Pages (SERPs) to plan your content strategy. That way, you can write about issues and topics people are genuinely interested in. It is also an excellent way to find new ideas for your blog.
- Using Keywords
Once you have identified usable keywords, it is best to opt for those with low competition and those that generate a high search volume. You need to incorporate relevant keywords in the content. Do not stuff them in the blog post, as this makes it difficult to read. Google can also penalize you for the same. It is best to use long-tail keywords where they impact both users and search engine crawlers. For example, have them in the title, introduction, heading, anchor text, title tags, meta descriptions, and conclusion.
- Image and Video Optimization
Search engines will often rank content that is highly engaging. Videos and images are more engaging than plain text. You may want to ensure that your posts contain a substantial amount of pictures in between paragraphs. Be mindful and careful about copyrights to avoid legal trouble. Every time you include an image or photo in your blog, fill the alternate text field using a rich description that features the keyword. Remember that very large images can slow load times, getting you higher bounce rates. Therefore, it is better to compress them and get a good blog UX.
Videos engage more than images. Due to that, you can convert your posts into videos using vlogs or slideshows. Do not upload videos directly on your post but rather use YouTube.
- Reference Content with other Links
Quality links are valuable for higher rankings. Whereby you mention a different source or blogger in your post, reference the same using a link. It is good blog etiquette, but it is also a chance to get a link back. Back up claims, facts, and statistics using external and internal links. Make sure to consider author credibility, page relevance, source updates, and data originality.
- Readable Content
Readability is an essential aspect for search engines. Easier to read blog posts often get higher rankings than those that are not user-friendly. A user can choose to stay on a page or leave it based on how it appears. Therefore, do everything possible to ensure that users can easily scan through and read your work as fast as possible. For example, use shorter sentences, relevant punctuation, proper grammar, shorter paragraphs, and make bullet or numbered lists. Creating a readable blog post means making it easy for the reader’s eyes.
Organize your content by having categories and tags. Categories divide content into the important topics of discussion on your blog, while tags are the topics of discussion in an individual blog post.
- Maintain Originality and Update Old Pages
To improve your SEO rankings, you need to ensure that your content is as original as possible. Duplicating content confuses search engines. They cannot tell which content was original for inclusion in their indices. They don’t know which version they need to rank with duplicated content and whether to link metrics to one page or split them.
Additionally, you need to update any old posts as they are less likely to perform even when the content is excellent. You may add more external links or write new titles and descriptions to give old posts updates and upgrades. Provided you publish content on one URL, you don’t have to worry about duplicated content.
- Aim at being Google’s Featured Snippet in Search Results
Google aims at answering any user queries as fast as possible. That’s why they have an answer box or the featured result (the highlighted search result that appears on top of a page after a search). They generate a custom snippet from content by highlighting the section that their algorithms suppose answers user questions. Answer boxes play a significant role in the click-through rate (CTR), making them critical for SEO strategy. Therefore, it is recommended that you improve your content and ensure that you offer content that users seek.
- Optimizing Older Posts
It is an excellent way to create a contextual relationship between old and new posts. It ensures that you have good on-page SEO, and it gives new links to old articles. For maximum benefits, edit older posts as you link them to new ones.
You can automate social media strategies to optimize older posts. For example, after publishing a blog post, you can use social media for more connections. Promoting content on Facebook, Twitter, LinkedIn, Google+, or other social sites gives you more exposure.
Final Thoughts
We believe that we have offered you practical SEO tips and tricks vital for the success of your blog. They will help you attain higher SERP rankings, enhance traffic, and promote higher conversion rates. Obtaining all these blog benefits is a journey, and you should work on it over time. Employ the tools to discover what is not working for SEO boosting and to give users high-quality content. You will not go wrong.
Author’s Bio: Lori Wade is a writer who is interested in a wide range of spheres from eCommerce to web development and new technologies. If you are interested in the above topics, you can find her on LinkedIn. Read and take over Lori’s useful insights!
Guest Post
Is An MBA In Marketing Worth It?
Different degrees come with different benefits. Some come with pay increase advantages, some come with work schedule benefits, and some come with increased job opportunity benefits. When it comes to evaluating the worth of a MBA degree in marketing, the best thing a person can do is sit down and learn about its many advantages. This type of degree curriculum is designed specifically for individuals who want to be business leaders. While completing studies, students in a MBA marketing program will learn about different business theories, the hierarchy of business management, supervision techniques, and much more. For the most part, students taking part in this type of degree program will spend their time completing projects.
Increased Job Opportunities
With a MBA in marketing, a person is likely to have more job opportunities than a person who does not have the same degree. In fact, many employers within the United States require for their marketing personnel to hold such a degree.
More Money
People who have just graduated high school are not the only people who pursue a MBA degree in marketing. In fact, many people who have worked for years and years are choosing to obtain such a degree, and for good reasons. This type of degree can help a person earn more money. Some companies choose to promote employees who earn a MBA in marketing, while others will often simply increase a employee’s pay. No matter how the increase in pay occurs, obtaining a MBA in marketing is definitely worth it when it comes to making more money.
Expanded Network
When students take part in a MBA program, they often interact and complete projects with a number of other students; this helps students increase their contact lists. In addition to partnering with students to complete projects, many times, students will partner with local firms and organizations. The more people and organizations that students can get acquainted with, the better off they will be at getting a job once they have graduated. Being able to work with organizations and firms also helps students decide what atmospheres they prefer to work in.
New Fields of Study
The field of marketing is one that is always expanding. By taking part in a MBA marketing curriculum, students are able to expand their marketing knowledge, and also become acquainted with new marketing topics. Many students often find that they prefer to work within a certain area of marketing such as business branding. A MBA degree in marketing can provide students with the specialized knowledge that they need to enter into the area of marketing that they prefer being employed in. Other popular, specialized areas of marketing include mobile technology, e-commerce, digital signage, and much more.
Time-Efficient
Obtaining a MBA degree in marketing can be accomplished in a relatively small amount of time. In fact, many MBA marketing degrees can be earned in as little as 15 months once four years of undergraduate studies have been completed.
Featured images:
- License: Creative Commons image source
Leslie Cannon is a marketing director who contributed to the online guide to the Top MBA Programs for Marketing.
Guest Post
The 6 Worst Things About Huge Colleges And Universities
For many people, one of the most important choices they will make during their lifetime is choosing which college to earn a degree from. Even though small and large colleges each have their advantages, larger ones most definitely have their disadvantages too. Let’s take a close look below at why it is a good idea to steer clear of studying at a large college or university.
1) Classes are Too Large
When studying at a large college, students often find themselves in classes with hundreds of other students. This is much unlike a smaller college, where class sizes usually stay under 50 students. When in large classes, students do not get the opportunity to ask questions as they do in small classes. Also, professors of large classes rarely get to know their students because there are too many.
2) Teaching Done by TAs
Many large colleges have a variety of courses taught by TAs. TA’s are not ‘dumb’ in the knowledge they teach; however, they are often beginners and very inexperienced. Learning from TAs often means that students will not be provided an in-depth learning experience. For the amount of money paid to go to college, students should always seek to be taught by professors who have many years of experience under their belts; this can be found at most smaller colleges.
3) No Freedom in Degree Curriculums
Most larger colleges have strict degree curriculums that students must adhere to. In fact, students are almost never entitled to take courses that do not fall into a particular degree curriculum. At smaller colleges, students are provided flexibility in the courses that can take. Some even allow their students to design their own majors.
4) Little Communication with Professors
Because professors at large colleges teach hundreds of students, sometimes thousands, on a weekly basis, it becomes quite impossible to communicate with a professor on a regular basis. Some professors require that students only visit them during office hours, which sometimes is only one time a week. Waiting in line at the professor’s office can sometimes take hours. When going to school at a small college, students are better able to speak with their teachers on a consistent and frequent basis.
5) Little Coursework
Many large colleges limit the number of papers that students write and submit because professors simply do not have enough time to read through and grade hundreds of students’ papers every week. With little or no coursework, students’ final grades are almost completely derived from their grades on mid-term and final exams. On the other hand, at small colleges, students are able to sharpen their skills and improve their overall grades by turning in several papers during a semester.
6) No Personalized Attention
When attending a large college, even if a student is struggling with something, it is highly unlikely that he or she will be able to receive personalized attention from a professor. This can greatly cause a student to struggle with his or her grades. In fact, it can hurt so bad that it causes a student to be suspended or expelled. At a small college, students are able to receive one-on-one attention from instructors; thus, enabling them to obtain a deep understanding of the subjects they study.
Featured images:
- License: Creative Commons image source
- License: Creative Commons image source
Todd Browning is a college professor who has written an excellent and informative guide to the top online schools and degree programs.
Guest Post
The Psychological Effect Of Releasing A New Product Or Service – For Your Employees
If you provide a service or product, then the amount your business earns will always be at the mercy of the clients you are selling to. In other words, a company’s profit will always be dictated by how much its customers are willing to pay for that product, and how valuable they believe it to be.
This means that you can’t easily just ‘up’ your profits. Unlike being an employee or an individual worker, you can’t just ask for a ‘raise’ because few people are happy to start paying more for the same service they’ve always received.
The solution of course may be to release a new product or service, and by simply re-packaging your existing offerings and promoting them well, you can start to increase your profits without drastically increasing your overheads.
But this has another benefit too – which is the psychological impact it can have on your employees. Let’s look into what such a change might mean for them…
Shaking it Up
Imagine you have been doing the same thing day-in-day-out for years. You consider yourself pretty good at your job, and so good in fact that you could probably do it with your eyes closed. While you may indeed be very good at your job though, this will undoubtedly lead to your becoming at least a little complacent and perhaps also somewhat ‘stagnant’.
This is the state of play then when you’re suddenly told by your employer that you’re creating a new product that needs to be better than anything you’ve ever done before. This is your ‘premium’ product, and you’ve been chosen to work on it. What’s more, you’re going to be charging the clients more for it too.
Suddenly then, even if you previously thought you were working to the best of your abilities, you will undoubtedly improve and the quality of your work will continue to go up – particularly if the new work comes with a raise.
This is something that you can do over and again too – so potentially you can keep on improving the quality of your staff’s work and thus your end product.
Other Factors
There are some other factors to consider here though. For one, you may well find that in giving your staff a new kind of product to work on, you will end up making them try even less hard when they go back to the old product. You can avoid this by giving the new product to one or two members of staff exclusively until the demand is great enough to get more of your employees to work on it. This way you will get 100% effort from those on the new product, while also giving your other employees something to work hard towards. They’ll want to get put onto the premium product, and as a result, they’ll start creating more premium-type work at the same salary.
You should also note the psychological principles at work here and understand just what it is that’s making your staff work harder. It’s not just the product or service you see that’s making them work harder – it’s the simple fact that you are challenging them and that you’re keeping their work varied thus giving them a kind of ‘refresh’ that will help them to engage more with what they’re doing. There are plenty of other ways you can do this too, whether it means simply moving your staff around the office/work site, whether it means updating the systems and tools they’re working with, or whether it means giving feedback and actively challenging your staff to keep improving.
Featured images:
- License: Creative Commons image source
- License: Creative Commons image source
- License: Creative Commons image source
Jack Russel is a mechanical engineer and runs a business that deals with supplying railroad construction tools. He is a nature lover and frequently goes hiking with his friends and also takes time out of his busy schedule to share his thoughts on various blogging sites.
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