Connect with us

Guest Post

How to setup WooCommerce User Roles

WordPress and WooCommerce use user roles to regulate capabilities across a site. Roles include Super Administrator, Administrator, Contributor, Subscriber, Editor, Author, Customer, and Shop Manager, each with specific access and management capabilities. WooCommerce’s ‘Shop Manager’ and ‘Customer’ roles allow users to access important backend processes and view orders respectively, without full admin rights. Assigning and changing roles are Administrator privileges. Automation of role switching is possible using certain plugins, which can also notify users of role changes via email. User roles help maintain site integrity and optimize usage based on individual capabilities.

Published

on

How to setup WooCommerce User Roles 7

WordPress defines user roles as the overall scope of user capabilities. In comparison, user permissions define the individual capabilities attributable to each role. WordPress uses the concept of roles to allow the site owner to control what its users can and cannot do on the site. 

Roles in WooCommerce are intended to control what your store admins and shoppers can access on your WordPress site. You can classify your customers using user roles in more advanced ways. It even allows certain users to view or buy specific products or offer special deals.

WordPress User Roles – What Are They?

Roles are groups of capabilities assigned to users. Users can be assigned roles in WordPress according to what jobs they need to perform, either site-related or administrative tasks.

In WordPress, you may want to define users differently depending on the level of access they should have. For example, users can create and manage profiles on your site and read your pages and posts.

Several user roles in WordPress help you manage access to your site by different users. WordPress, by default, offers the following functions:

  1. Super Administrator: A role capable of handling a WordPress user’s responsibilities, including network administrative features.
  2. Administrator: This user role grants the user full administration capabilities, administrative privilege
  3. Contributor: A role able to add content to a post but will not be allowed to publish it.
  4. Subscriber: This role can only access the site’s front end and manage their profiles.
  5. Editor: All content on your site can be published/edited by this role, even by other users
  6. Author: A role able to manage their posts and publish them.

WooCommerce User Roles

WooCommerce automatically adds two additional roles when it’s installed on your WordPress site – Shop Manager and Customer. It also gives the WordPress Administrators role other capabilities to manage WooCommerce settings and view WooCommerce reports.

What are the capabilities of WordPress and WooCommerce user roles?

User roles are assigned to certain WordPress users and consist of allowable actions. Capability is the ability of a user to perform one particular activity. The following is a quick overview of the capabilities of user roles on WordPress and WooCommerce.

Super Admin Role

There is only one super admin role in WordPress multi-site networks that oversee all sites within a network. He has all the capabilities for managing a multi-site WordPress network.

Administrator Role

The administrator controls the WordPress site. He/she controls the site’s content, theme, plugins, updates, and backend code. Admin is also allowed to modify the details of other users, including passwords. By default, WordPress assigns the administrator role to the user who creates the website. An Administrator is usually assigned to each website, perhaps more in larger businesses.

Contributor Role

A contributor is a user who can post and edit the content on your website. Contributors cannot publish posts; an administrator or editor can publish their content for them. Furthermore, they cannot upload images or other files to their pieces or change any site settings. Contributors are best for content creators who need more advanced monitoring than authors. However, users with Contributor roles can’t upload files.

Subscriber Role

Subscribers are the least powerful of the default roles. This role has only read access to your site. They can create and edit their password-protected accounts but can’t create posts or edit existing content.

Editor Role

Those with the Editor role on your site can edit or delete any posts submitted by other site users. Editors can also manage comment sections, tags, and categories. However, editors are only responsible for your site’s content; they cannot make any changes to your site beyond that.

Author Role

It is entirely up to Authors to control their content, including the ability to create, publish, edit, and delete their posts. This role will not have access to other people’s posts. Aside from adding files to their content, authors can also edit comments left on their posts. 

Customer Role

Users who register using the checkout or sign-up options on your site are defined as customers. Essentially, this role is equivalent to Subscriber, but it lets shoppers view past/current orders.

Shop Manager Role

Users can use this role to access important backend WooCommerce processes without being full Administrators. However, they will not be able to install or manage plugins or access other essential Administrator functions.

How to Assign and Change User Role

Maybe you are wondering how you can assign a role to a user. Administrators are the ones who can change user roles. A new WordPress site is automatically assigned this responsibility. It is up to him to decide on the role to assign to new users.

All registered users on your site are assigned the Subscriber role or the Customer role by default. On the other hand, you may need to give them additional permissions if you register store administrators or content creators on your site.

To enable the customization of user roles, there are several plugins on WordPress and WooCommerce that will customize. For example, use the WooCommerce user roles plugin to enhance user role management.

Start by installing and activating the WooCommerce user roles plugin from WordPress.org. Now, here’s an overview of how it works.

Create Rules based on the conditions

With this plugin, you can automatically assign the user roles to new users and switch roles of existing users based on the conditions; when an individual purchases a specific product or orders a particular amount of products, they receive a role. This simplifies store administration.

You can create rules by simply Entering a new rule name and clicking on the Add New Rule button within Rules Settings.

How to setup WooCommerce User Roles 8
How to setup WooCommerce User Roles 35

Assign Roles to New Users 

You can easily assign roles to the new users with product and cart-related conditions. For example, you can classify them among customers, contributors, or a relevant user group. This will encourage new users to stay connected to the store. You can select the option of Gain the Role and then choose the role the user is gaining.

How to setup WooCommerce User Roles 9
How to setup WooCommerce User Roles 36

Automatically switch Roles to existing users. 

The plugin allows you to automate the task of switching users’ roles to reduce admin work. Based on the criteria, you can define the roles to change. For example, you can simply select the option of Switch the Role. Then From this Role field, set the role user is switching from and To this Role field, put the role user is switching.

How to setup WooCommerce User Roles 10
How to setup WooCommerce User Roles 37

Set criteria for assigning and switching roles

You need to set criteria for automating user role switching and gaining. Typically, roles are assigned based on four conditions: the type of product, the category, the order amount, or the total amount spent.

How to setup WooCommerce User Roles 11
How to setup WooCommerce User Roles 38

Set Duration for Rules and Roles

 Assign user roles or switch them by entering a starting and ending date to schedule rule implementations. After a specified number of days, role will also be reverted back once the set time expires.

How to setup WooCommerce User Roles 12
How to setup WooCommerce User Roles 39

Exclude user roles from rules

Roles can be assigned to or switched between specific users. Selected roles will be exempt from the rules.

How to setup WooCommerce User Roles 13
How to setup WooCommerce User Roles 40

User role-switch history

Users and admins can view role changes anytime with the WooCommerce role’s permission.

How to setup WooCommerce User Roles 14
How to setup WooCommerce User Roles 41

Email Alerts:

A notification email is sent to both the user and the admin whenever a user role changes.

How to setup WooCommerce User Roles 15
How to setup WooCommerce User Roles 42

Author Bio

Maryam Hayat is a professional digital marketer who is currently working for FMEAddons. Her passion is to help others use WordPress and WooCommerce in innovative ways. In addition, she likes to research and write about social media platforms, search engine optimization, and digital marketing trends.

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Guest Post

Do Smart Research on Keywords for Better Search Engine Optimization

Published

on

By

Do Smart Research on Keywords for Better Search Engine Optimization 24

          Do Smart Research on Keywords for Better Search Engine Optimization 25             

Would you like a recipe, if it doesn’t contain salt? Of course not, as it is one of the most important ingredients of food. So does ‘Keywords’ for Search Engine Optimization. This is the reason, that researching keywords is very crucial for your online marketing, as this is the weapon that is used in all kinds of website campaigns. Research for keywords means that you’re actually researching about your customers, as in which potent words they have been using to reach you.

We have gathered a few methodologies for quick research of the suitable keywords and here you are:

Obtain the Keywords:

Google AdWords is usually, the pit stop for the analysts to conduct research on keywords. Let us illustrate a search for a word called ‘shaving’ and see how does this tool work for us. On the left side of the screenshot, you can see a field called “All Categories”, this narrows down your navigation by providing you with certain categories you’re looking for. Once you’re satisfied with the search selection, go for downloading the keywords as CSV in Excel sheet format. You carry on this research with words, phrases, or even sentences.

Do Smart Research on Keywords for Better Search Engine Optimization 26

Have an eye on the frequency of searches:

After the CSV Excel file is downloaded, modify it so that you are left with two main important columns called ‘Global Monthly Searches’ and ‘Estimated Avg. CPC’. Now the question that arises is: how do these two columns help?

Global Monthly Searches

This column shows us the number of times this keyword was searched. If it was never searched for, then it is better you try out some other way to get a better keyword.

Estimated Avg. CPC

This column shows the commercial value of a particular keyword. The higher the value is, the more will be the worth of the keyword. This value is important for third-party businesses. But, if a site is selling its own products, then this column may not hold much importance.

Do Smart Research on Keywords for Better Search Engine Optimization 27

Find your Rival Pages

Till now a good job has been done and you were confined to your province. This is not enough if you want to outsmart your rivals. Use each of the keywords procured by you, to find who your rivals on the search engine listing are. The most common search engine used for this purpose is Google.com. So go to Google, type the keyword, and hit search. This will give you the list of searches for the keyword. Few keywords may have fewer rival pages, which you have to find on your own.

If you go to the left side of the pane of Google, you can find the search tools, under that you get an option called “Past Week”. If you click on that, you get all the searches of last week which signals more significance and you can work accordingly, towards your online business goal.

These practices will give you a better idea of wrapping up with suitable keywords, which you need to pursue in order to generate business. Remember, if your website is targeting inappropriate keywords, then your company value will never rise in the online market.

———————————————————————————————————————————————————————————————————————————————————————————-

-Authored by Sara Bruce. She is an SEO analyst and an avid blogger. If you come across any negative reviews about your Business/Services do visit our pages on ‘Remove negative reviews’ & ‘Remove rip-off reports’ to get rid of it.

Continue Reading

Guest Post

Grow Your Real Estate Business With Pinterest

Published

on

grow your real estate business

Pinterest is a social media website where users share their favorite images from around the web with their followers. Rather than using words to express themselves, Pinterest users use images and photographs instead. Like other forms of social media, Pinterest offers a unique opportunity for real estate agents looking to grow their businesses.

grow your real estate business

With so many people using Pinterest these days, there is an opportunity for real estate agents to get the word out about their business. By creating a Pinterest board and sharing high-quality images with your followers, you can drive traffic to your real estate website or blog while also increasing the awareness of your real estate business. Here are a few ways you can utilize Pinterest to help improve your business.

Show Off Your Listings

Since Pinterest is intended for people to share their favorite photos and images from around the Internet, it is the perfect website to show off your current real estate listings. You can pin your favorite listings to your board and share the details of these properties with your followers. When pinning images to your board, it is important that you remember to only share high-quality images. You do not want to share low-resolution pictures that do not show the details of your listing.

Also, when posting images of your current properties, include enough images so you can give your followers a virtual tour of each property. This will give anyone viewing your images a better feel for the property and all of the amenities it includes.

Gain Traffic for your Website

One reason why real estate agents like using Pinterest is that it allows them to gain traffic for their website or blog. Ultimately, when you post an image to your Pinterest board, you will want to attract visitors to your website or blog. Each image that you post will link back to your website, allowing someone viewing your image to click the picture and be taken directly to your website.

This increase in traffic can help you spread the word about your real estate business and attract loyal readers of your blog. Whenever you post an image on your website or real estate blog, you can also pin it to your Pinterest board. This will allow you to gain valuable backlinks for your website as well as direct traffic from Pinterest itself. When you share high-quality images with your followers, they will re-pin it to their board, further increasing the amount of traffic your images create for your website.

Make your Photos Easy to Pin

When writing blog posts or placing images on your website, you want to make the images as easy as possible for someone to pin to their Pinterest board. Including a link on the image that someone can click to pin it to their board will increase the number of times, your images are shared on Pinterest.

Making your images easy to pin increase the chances of your images being pinned as all of the difficult work is taken out of the equation for the person doing the pinning. If your website is full of high-quality images, you will see your traffic start to increase once you make it easy for others to pin your images to their Pinterest board.

Use Creative Captions

When pinning your own images to Pinterest, try to use a creative caption that will capture the attention of people using Pinterest. The more creative and eye-catching your caption is the better your chances become of getting others to view your images and follow your board. Also, including some of your SEO keywords in your creative captions can help improve your website’s rankings for those terms as each image counts as a backlink for your site. Remembering to include your target keywords can pay huge dividends when it comes to your SEO campaign.

Pinterest is a wonderful social media website enjoyed by millions of people every day. Pinterest gives you the ability to share high-quality images with your followers, increasing the amount of traffic your real estate website or blog receives. If you are running a social media marketing campaign for your real estate business, do not forget to include Pinterest with the sites that you are using.

Ben Sawyer is an Internet marketing Specialist and Social Media Consultant. In this article, Ben shared with us some of his most successful tips for the social media campaign he was doing for arvernebythesea.com, an NYC real estate firm.

Continue Reading

Guest Post

4 Super Easy Ways to Improve SEO

Published

on

SEO Improvements

Having a web presence is extremely important when it comes to marketing your business, and search engine optimization (SEO) is one of the best ways to improve your visibility and reach.

Some companies don’t have the time or resources to invest in an in-depth and thorough SEO strategy, but that doesn’t mean that they can’t reap the benefits of SEO. There are plenty of small things that you can do on your own to improve your SEO that does not take too much time or money to implement. If you want an easy way to improve your SEO, do the following.

SEO Improvements

1. Use keywords.

Take the time to change out your website copy and make sure that you’re using keywords that are relevant and popular among your industry and brand. Search engines will scan through your website or blog in search of these keywords, and the more often you use them, the more your site will improve. If you don’t have access to your website copy because it’s controlled by a third party, start a blog and ensure that your posts contain keywords and that you’re tagging your posts with relevant keywords.

2. Use images.

Images can be an easy and great help to your SEO efforts. Make sure that you add images to your content and that you are filling in the descriptions of these images with keywords. Search engines also crawl through images, and if your images contain keyword descriptions, it will help improve your SEO.

3. Use links.

Make sure that you are using backlinks and internal links within your website. Link to other blog posts or websites that are relevant to your industry, and make sure that you use internal links to help your web visitors easily move between pages. Both backlinks and internal links will help improve your SEO.

You should also reach out to other bloggers or partner companies and ask if they would put a link to your website or blog on their site. These links act as backlinks for your site or blog, and these too will improve your SEO.

You may also want to consider joining a professional online community or using social media and pushing out links to your website or blog through these channels. Not only do they add backlinks to your site, but they can easily help your site go viral and generate more traffic, and more traffic also increases SEO.

4. Use the right URL.

If you have a blog or a website, it’s very important that you make sure your URLs contain words instead of random letters, symbols, or numbers. Search engines crawl URLs and use this to determine where to rank your website or blog, so if your URL is www.mydomain.com/pumpkins, it will do more for your site than www.mydomain.com/14729dfljddfs.

If you want your audience to find you and if you want to compete with all the other websites in your industry, you need to use SEO. But if you don’t have the resources or time to implement a strong strategy, use these tips to help you get your feet wet. Once you’ve made these small improvements, you can then find the time and resources to invest in a more detailed strategy.

Jacob Smith is an SEO expert writing in tandem with SEOMap.  For more information about SEO and keyword analysis, check out SEOMap’s latest SEO book on keyword strategy.

Continue Reading

Trending