Guest Post
What to Consider When Choosing a WordPress Theme for Your Business
If you’ve started looking for themes for your business site, you will understand that there are literally hundreds of thousands of possibilities out there for you to utilize. However, with so much choice around, how do you know which best is for you and your business? Again, there are plenty of themes around which will fulfill your criteria upon first sight, but there are a few necessary questions you may want to ask yourself before leaping.
What is a Theme?
For many people crafting their business from scratch, this will be the first time they have ever engaged with WordPress, let alone considered what a ‘theme’ is. A theme is what makes your site look the way it does. By applying different themes, you can change the entire layout, color patterns, and overall aesthetic in just minutes.
The most important thing to remember is when it comes to picking a WordPress theme; you have two options, ‘free’ or ‘premium’ themes. As a business owner, you want to pick a premium theme. Of course, this costs money – but it is worth it. A premium theme is an investment; there are teams of people dedicated to keeping it up to date, bug-free, security-safe, and web tight. The last thing you want to happen is for your site to be hacked. Remember…no site, no online presence, no income. Avoid this by investing in a premium theme. On top of everything else, their design and aesthetic appeal are often far superior to free theme choices.
Choosing the right theme
There is so much advice that can be found online concerning choosing the right theme for your business; this can be confusing when trying to choose something which will work for your specific business brand.
Since you will be investing in a premium theme, you don’t want to waste your strict business budget by choosing a theme that doesn’t actually suit your needs. Product photography, product development, marketing, and branding will demand your budget so it is imperative to avoid website redesigns in the early stages and get it the right the first time. Sometimes, it can feel a little overwhelming with so much choice, but there is one thing to remember – your site should be individual and a complete reflection of you and your business. Please read up on the advice given by online business coaches and bloggers, but what may work for their business may not work for yours.
What is your business?
Businesses require different needs from a website. For example, some businesses set up a website purely as a first base for customers, where they can read about the company and what it offers, and maybe view a gallery of past work or projects. Other businesses are based purely online and sell various products online and will generally require a lot more from a website.
Make sure you understand exactly what it is you are seeking. A basic portfolio website is easy to cater to. However, a demanding e-commerce business requiring strong product pages, video, 360-degree photography, and social media links must be built within a theme which enables these plugins.
Consider CRO
Conversion rate optimization basically refers to the experience visitors gain when on a particular website. The goal is to transform these visitors into actual paying customers. Different design layouts can dramatically affect a customer’s decision whether they will spend their money with you or not.
You must make sure the theme you are investing in will connect with your customers, allow them to see your products in the best light possible, and most of all, you MUST create a sense of trust and security, so customers feel you are a genuine company. Conversion Rate Optimisation itself is big business, and CRO consultants can significantly boost business profits. So as you are starting, make sure your theme ticks the boxes before investing to save you future CRO consultancy fees.
Here are a few good questions to ask when it comes to choosing a theme:
- Does your theme come from a credible developer? Make sure your premium theme comes with solid web support, for you will probably be constantly utilizing it when it comes to maintaining your site. A credible developer who has a track record for creating and distributing themes will offer good web support. If you are unsure, do a quick Google search to bring up a wealth of information & reviews regarding the developer.
- What is your price range? You get what you pay for; the more expensive a theme, usually the better it is. However, you can get pretty decent themes for around sixty pounds. However, don’t be conned with a very expensive theme that does little; always research the one you are about to purchase. Check annual renewing fees also.
- SEO options? The very best themes have inbuilt SEO tools which help your website stand out in search engines. Look at themes that offer this as standard.
- Responsive theme? We live in an age where people access the internet in many different ways, whether on their smartphones, tablets, or laptops. Responsive themes adapt to such platforms.
As you can see, there are a few things to think about when choosing a WordPress theme. First, don’t rush your design decision; your website needs to convey the correct message to your visitors and match your brand feel. Do your research and pick the right theme for you and your business. There are plenty of reviews that can be found online relating to each theme; make sure you assess what is being said about particular themes you are considering, and if you still feel unsure, you could always contact other businesses which use the particular theme to ask them how user friendly it is, or if there are any problems they have encountered.
Find over 10,000 premium themes here.
About the author: Hannah works for VoucherCloud, and has recently worked on their website redesign and launch. Vouchercloud offers voucher codes for their customers, such as Debenhams discounts and Travelodge offers where customers can save from top brands. Many planning, consultancy, and time have gone into their new website. However, Hannah began working with smaller brands, so she understands how important it is to get design right when on an unforgiving business budget.
Pages
Write For Us – Guest Post
WPCult is a WordPress blog that accepts guest posts given they align with the mentioned guidelines. The post should be original, of at least 1000-1500 words, interesting, informative, and should contain one link in content and one author link. There should also be multimedia content for every 250-500 words. Prior approval, these articles will become WPCult’s property. Additionally, guest bloggers can also write for other websites like California Literary Review, W3i, Magnafi, Fully Net Worth, Flaxseed Oil Benefits, and Iquotatious.
WPCult is a WordPress blog and I accept guest posts on this blog as long as the terms and conditions are followed. Rules listed below please read them carefully before sending an article also for anyone who wants to Write For Us on a regular basis click this link Write For Us.
Writers, Publishers, journalists, Guest Posters, Reviewers, and Influencers.
This is the place for you to submit your articles/news/books/reviews. – Here are the rules to be posted. Your article/guest post must be 100% Unique. It can not be copied nor can it be posted somewhere else. It must pass COPYSCAPE, All posts/articles/news stories and reviews, guides, etc.. must have a minimum of 1000 words (NOT INCLUDING TITLE AND BIO), but we prefer articles to be at least 1500 words long and we have many posts that go over 10,000 words. you must add some form of multimedia to bring the content to life so you must add a picture, infographics, or video for every 250-500 words. We allow a max of 2 links,(1 in article and 1 in BIO you must send your bio) UNLESS THEY ARE REFERENCE SITES LIKE WIKIPEDIA, FORBES, FOX, BBC, E-Entertainment, MSN, USA TODAY, or any other reputable source otherwise we will delete those links.
- The content of the article must be related to Themes, Plugins, WordPress Programing, Designs, WordPress Marketing, How-To Guides for WordPress, How To Make Money from Blogging, How To Get Traffic to Blogs, Apps for WordPress, Mobile, Internet Security, Computer Security, Mobile Security, Blogging, Social Media, Technology, Software, Photography, Gadgets, Internet, Marketing, Link Building, SEO, Affiliate Marketing, Funnels, Longtail, Everything Videos, How to Make Videos, Video Tips and Tricks, Hosting, Design, Apps, WhiteHat, BlackHat, GreyHat, Stats, Research, Programming, CSS, MYSQL, C++, PERL, HTML, PHP, Java, Anything Tech, Tricks, Hacks, Tips, Tutorials, Computers, and network security.
- Your article must be at least 1000 words. preferably 1500+ words your article should be well researched and not the same old stuff posted everywhere else that has just been spun I want new relevant interesting articles ones people will want to read and bookmark and maybe link back to not an article that will not interest anyone or bore them to death because it is common knowledge that most newbies already know basically I require QUALITY, UNIQUE, INTERESTING, INFORMATIVE articles with a max of 2 links to your site or sites at the bottom of the article another thing most people forget or just don’t read the rules 😉 if you can handle that I would love to see your post and maybe may more to come in the future as I have 100’s of site
- The article has to be original and not been posted elsewhere before. When we review the posts received by guest writers, we run some background checks to see if the post is unique. you are not allowed to republish the article on any other blog or website.
- It is highly advisable not to submit a list type of article unless it creates value. (such as Top 100 WordPress themes free and premium with reviews of each etc.)
- Articles submitted and approved by me will belong to WP Cult. If your submission is rejected, you are free to use it elsewhere if not it becomes the property of WPCult.com.
- You can include one link in the content unless the content requires more but if so they must be for authority sites like wordpress.org, Wikipedia, ahref, semrush, etc… and one link at the Author’s Byline of your guest post with your keywords in anchor text.
- If after a few posts you would like to become a regular Guest Blogger/Writer on WPCult feel free to contact us on the contact form asking for an account and sending us the links to at least three o more of your articles we have posted already, along with your registered username and email.
- To submit your guest post, just submit it to wpcult @ wpcult . com without spaces in a form of Microsoft Word document format.
- I will try to respond to the guest post submission daily but if I did not reply to you instantly, kindly give me around 1-30 days for me to respond- depending on the backlog.
- In this case, if the guest post is rejected, you will get an answer from me on the reason why it is rejected.
- If you are unclear on any of the terms and conditions above, just contact me over here.
- Images and Videos are always a plus but you should have the right to use them or they should be your own. , Please include all the images used in the post as separate attachments. We host all images on our cache servers, and will not link to images that are hosted elsewhere. Videos must be hosted from a reputable site like Youtube if not sent to us we will host them or upload them to one of our Video Sharing accounts.
- If you want free advertisements, you will not get them posted as an article here. We do sometimes provide independent reviews of products or services for a fee. If you want such a service please contact us.
- Please send in Post Description. Keywords you would like us to add to the post. AND TO MAKE THE MOST ADVANTAGE OF YOUR POST ALWAYS STICK AROUND TO ANSWER COMMENTS. The more post you post the more followers you will receive from the site.
- If you believe we should add another category for your articles CONTACT US and we will definitely think about your request.
- We run about 30 Blogs in Different Categories so if you write mostly for other categories let us know if we have a site that fits your Niche and you follow the rules we would be more than happy to add your articles to other sites in our Network
The benefits of a guest post.
Backlinks:- You will get quality and relevant backlinks for your blog. The links will never expire, the links will never lose their value, and the links will always be there in your submitted post.
Traffic:- If you create quality articles our readers and those that come from search engines and other sites will also see your links and obviously like what you have written want to check out your site.
Exposure:- This one is self-explanatory.
Not Allowed.
- Duplicate Content
- Illegal Content
- Self Promoted Posts/Articles
- Affiliate Links in Articles
- Paid or Sponsored Articles/Links
- Too Short and Unprofessionally written
- Fake Author Info Or Fake Name
- Link to Bad Sites/ Banned sites/ Adult Sites/ Warez Sites OR Blogs
- NSFW Images or Links (Not Safe For Work)
- Copyrighted Images, Icons, Banners, or Logos in Post
We may decline to use your post because of its quality, the relevance of your topic, because we have more posts than we can use, or because we’ve published a number of posts on the topic recently.
We may also decline to use your post if it covers information we’ve already covered on the site. We’re really looking for guest posts that present new ideas, fresh perspectives, and innovative approaches. We like to present readers with ideas and information that we haven’t seen elsewhere online.
In short, before you send us your submission, please make sure it:
- conveys quality, practical advice presented with ProBlogger readers in mind
- is able to be used exclusively at WPCult
- includes all the information—links, link text, photos, videos, etc.—you want the published version of your post to include
- infringes no copyright laws
- includes a headline, body text, and your byline.
It’d be great if you could also follow these points in preparing your post for us.
- Font: please do not use bold font in your post’s prose.
- Subheadings: wrap any subheadings in your post in <h2> tags, or simply bold them so they stand out.
- Links: if you want to mark up a link and link text using HTML, by all means, do so. Otherwise, include the URL in brackets within the prose, immediately after the text you’d like to use as the link text. We don’t publish affiliate links in guest posts; please do not include them.
We also accept guest posts for the following websites as well.
California Literary Review – Movies, Television, Fashion, Politics, Video Games, Apps, Novels, Poetry, Music, etc.
W3i – Tech, Hosting, apps Reviews Etc.
Magnafi – Yoga, Health, Fitness, etc.
Fully Net Worth – Influencers, Celebrities, Athletes, Businesses, Rappers, information about them.
Flaxseed Oil Benefits – Health site information about different health products.
Iquotatious – Quotes and sayings of every type.
you can express your interest to the email above for any and all of these sites if there is a category you feel would complement one of the sites above please feel to ask and if we agree we will happily add the category to the respective site for your FREE GUEST POSTING.
- To submit your guest post, just submit it to wpcult @ wpcult . com without spaces in a form of Microsoft Word document format.
Guest Post
How to setup WooCommerce User Roles
WordPress and WooCommerce use user roles to regulate capabilities across a site. Roles include Super Administrator, Administrator, Contributor, Subscriber, Editor, Author, Customer, and Shop Manager, each with specific access and management capabilities. WooCommerce’s ‘Shop Manager’ and ‘Customer’ roles allow users to access important backend processes and view orders respectively, without full admin rights. Assigning and changing roles are Administrator privileges. Automation of role switching is possible using certain plugins, which can also notify users of role changes via email. User roles help maintain site integrity and optimize usage based on individual capabilities.
WordPress defines user roles as the overall scope of user capabilities. In comparison, user permissions define the individual capabilities attributable to each role. WordPress uses the concept of roles to allow the site owner to control what its users can and cannot do on the site.
Roles in WooCommerce are intended to control what your store admins and shoppers can access on your WordPress site. You can classify your customers using user roles in more advanced ways. It even allows certain users to view or buy specific products or offer special deals.
WordPress User Roles – What Are They?
Roles are groups of capabilities assigned to users. Users can be assigned roles in WordPress according to what jobs they need to perform, either site-related or administrative tasks.
In WordPress, you may want to define users differently depending on the level of access they should have. For example, users can create and manage profiles on your site and read your pages and posts.
Several user roles in WordPress help you manage access to your site by different users. WordPress, by default, offers the following functions:
- Super Administrator: A role capable of handling a WordPress user’s responsibilities, including network administrative features.
- Administrator: This user role grants the user full administration capabilities, administrative privilege
- Contributor: A role able to add content to a post but will not be allowed to publish it.
- Subscriber: This role can only access the site’s front end and manage their profiles.
- Editor: All content on your site can be published/edited by this role, even by other users
- Author: A role able to manage their posts and publish them.
WooCommerce User Roles
WooCommerce automatically adds two additional roles when it’s installed on your WordPress site – Shop Manager and Customer. It also gives the WordPress Administrators role other capabilities to manage WooCommerce settings and view WooCommerce reports.
What are the capabilities of WordPress and WooCommerce user roles?
User roles are assigned to certain WordPress users and consist of allowable actions. Capability is the ability of a user to perform one particular activity. The following is a quick overview of the capabilities of user roles on WordPress and WooCommerce.
Super Admin Role
There is only one super admin role in WordPress multi-site networks that oversee all sites within a network. He has all the capabilities for managing a multi-site WordPress network.
Administrator Role
The administrator controls the WordPress site. He/she controls the site’s content, theme, plugins, updates, and backend code. Admin is also allowed to modify the details of other users, including passwords. By default, WordPress assigns the administrator role to the user who creates the website. An Administrator is usually assigned to each website, perhaps more in larger businesses.
Contributor Role
A contributor is a user who can post and edit the content on your website. Contributors cannot publish posts; an administrator or editor can publish their content for them. Furthermore, they cannot upload images or other files to their pieces or change any site settings. Contributors are best for content creators who need more advanced monitoring than authors. However, users with Contributor roles can’t upload files.
Subscriber Role
Subscribers are the least powerful of the default roles. This role has only read access to your site. They can create and edit their password-protected accounts but can’t create posts or edit existing content.
Editor Role
Those with the Editor role on your site can edit or delete any posts submitted by other site users. Editors can also manage comment sections, tags, and categories. However, editors are only responsible for your site’s content; they cannot make any changes to your site beyond that.
Author Role
It is entirely up to Authors to control their content, including the ability to create, publish, edit, and delete their posts. This role will not have access to other people’s posts. Aside from adding files to their content, authors can also edit comments left on their posts.
Customer Role
Users who register using the checkout or sign-up options on your site are defined as customers. Essentially, this role is equivalent to Subscriber, but it lets shoppers view past/current orders.
Shop Manager Role
Users can use this role to access important backend WooCommerce processes without being full Administrators. However, they will not be able to install or manage plugins or access other essential Administrator functions.
How to Assign and Change User Role
Maybe you are wondering how you can assign a role to a user. Administrators are the ones who can change user roles. A new WordPress site is automatically assigned this responsibility. It is up to him to decide on the role to assign to new users.
All registered users on your site are assigned the Subscriber role or the Customer role by default. On the other hand, you may need to give them additional permissions if you register store administrators or content creators on your site.
To enable the customization of user roles, there are several plugins on WordPress and WooCommerce that will customize. For example, use the WooCommerce user roles plugin to enhance user role management.
Start by installing and activating the WooCommerce user roles plugin from WordPress.org. Now, here’s an overview of how it works.
Create Rules based on the conditions
With this plugin, you can automatically assign the user roles to new users and switch roles of existing users based on the conditions; when an individual purchases a specific product or orders a particular amount of products, they receive a role. This simplifies store administration.
You can create rules by simply Entering a new rule name and clicking on the Add New Rule button within Rules Settings.
Assign Roles to New Users
You can easily assign roles to the new users with product and cart-related conditions. For example, you can classify them among customers, contributors, or a relevant user group. This will encourage new users to stay connected to the store. You can select the option of Gain the Role and then choose the role the user is gaining.
Automatically switch Roles to existing users.
The plugin allows you to automate the task of switching users’ roles to reduce admin work. Based on the criteria, you can define the roles to change. For example, you can simply select the option of Switch the Role. Then From this Role field, set the role user is switching from and To this Role field, put the role user is switching.
Set criteria for assigning and switching roles
You need to set criteria for automating user role switching and gaining. Typically, roles are assigned based on four conditions: the type of product, the category, the order amount, or the total amount spent.
Set Duration for Rules and Roles
Assign user roles or switch them by entering a starting and ending date to schedule rule implementations. After a specified number of days, role will also be reverted back once the set time expires.
Exclude user roles from rules
Roles can be assigned to or switched between specific users. Selected roles will be exempt from the rules.
User role-switch history
Users and admins can view role changes anytime with the WooCommerce role’s permission.
Email Alerts:
A notification email is sent to both the user and the admin whenever a user role changes.
Author Bio
Maryam Hayat is a professional digital marketer who is currently working for FMEAddons. Her passion is to help others use WordPress and WooCommerce in innovative ways. In addition, she likes to research and write about social media platforms, search engine optimization, and digital marketing trends.
Guest Post
10 Steps to Evaluating and Measuring Your Marketing Strategy
When you are trying to market a product, the product or service is only as good as the potential clientele think it is. You need to get them to buy or use the item or service before you can tell if it really works for them. How can you go about evaluating and measuring your current marketing strategy?
Input vs. Output
Check your financial statements. Are you spending more money than you are making? In a strong marketing campaign, this should not be the case. You want to tweak your plan to make more money than you are putting into the project.
Customer Surveys
When you sell a product, include a survey along with it. Ask the customer to rate different qualities of the product that directly relate to the market. For example, ask them how they heard about the product and if the visual appeal of the item had anything to do with its purchase.
Phone Surveys
Distribute flyers, pamphlets and other coupon offers to people and see if they call back. You’ll know if the marketing works based upon how many people call. When they do call, ask what elements of the flyer or other item made them want to call you.
Test Group
Before you send a new item onto the market, have a test group to evaluate your marketing. For example, you might bring in a section of the company that has never seen the ad. Ask them what they think and if they would buy the product.
Introspective Analysis
What about you? Try to separate yourself from the ad as much as possible. Imagine that you were walking down the street and saw this advertisement. Would you feel inclined to purchase it or use the service? What elements of it are captivating and visually appealing? What elements turn you away?
Quantitative Data
Of course, all of these surveys and questions are important; however, you must generate quantitative data from all of them. For example, calculate the percentage of people who learned about your company from the Internet, paper flyers, word of mouth, and so forth. Put the information into charts.
Compare Years
After you have put the information into charts, you should start comparing this year’s findings to last year’s findings. If you find that a larger percentage of people are using the Internet than last year, you will have gained valuable insight into the company’s advertising.
Targeting the Many…
Once you find where most of your patrons are coming from, work to keep up steady advertisements in that domain. If most people are finding your company through Google searches, maintain fresh SEO strategies throughout the year to keep generating customers in that manner.
…And the Few
Let’s say that very few people are finding you from paper advertisements in the local department store. If this is a new trend, give it another shot to try to keep those few customers that you have. If it’s a continuing trend, you may want to put that money into another avenue.
Keep It Up
Don’t let your evaluation and measuring strategies fall to the wayside. You need to keep using them to ensure constant success for your company.
Evaluation and measurement strategies can bring both good and bad news to you about your marketing strategy. Be sure to use all of the information to generate more positive outcomes.
Thaddeus McGregor writes about business, marketing & finance at
www.businessinsurance.org.
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