What to Consider When Choosing a WordPress Theme for Your Business
If you’ve started looking for themes for your business site, you will understand that there are literally hundreds of thousands of possibilities out there for you to utilize. However, with so much choice around, how do you know which best is for you and your business? Again, there are plenty of themes around which will fulfill your criteria upon first sight, but there are a few necessary questions you may want to ask yourself before leaping.
What is a Theme?
For many people crafting their business from scratch, this will be the first time they have ever engaged with WordPress, let alone considered what a ‘theme’ is. A theme is what makes your site look the way it does. By applying different themes, you can change the entire layout, color patterns, and overall aesthetic in just minutes.
The most important thing to remember is when it comes to picking a WordPress theme; you have two options, ‘free’ or ‘premium’ themes. As a business owner, you want to pick a premium theme. Of course, this costs money – but it is worth it. A premium theme is an investment; there are teams of people dedicated to keeping it up to date, bug-free, security-safe, and web tight. The last thing you want to happen is for your site to be hacked. Remember…no site, no online presence, no income. Avoid this by investing in a premium theme. On top of everything else, their design and aesthetic appeal are often far superior to free theme choices.
Choosing the right theme
There is so much advice that can be found online concerning choosing the right theme for your business; this can be confusing when trying to choose something which will work for your specific business brand.
Since you will be investing in a premium theme, you don’t want to waste your strict business budget by choosing a theme that doesn’t actually suit your needs. Product photography, product development, marketing, and branding will demand your budget so it is imperative to avoid website redesigns in the early stages and get it the right the first time. Sometimes, it can feel a little overwhelming with so much choice, but there is one thing to remember – your site should be individual and a complete reflection of you and your business. Please read up on the advice given by online business coaches and bloggers, but what may work for their business may not work for yours.
What is your business?
Businesses require different needs from a website. For example, some businesses set up a website purely as a first base for customers, where they can read about the company and what it offers, and maybe view a gallery of past work or projects. Other businesses are based purely online and sell various products online and will generally require a lot more from a website.
Make sure you understand exactly what it is you are seeking. A basic portfolio website is easy to cater to. However, a demanding e-commerce business requiring strong product pages, video, 360-degree photography, and social media links must be built within a theme which enables these plugins.
Conversion rate optimization basically refers to the experience visitors gain when on a particular website. The goal is to transform these visitors into actual paying customers. Different design layouts can dramatically affect a customer’s decision whether they will spend their money with you or not.
You must make sure the theme you are investing in will connect with your customers, allow them to see your products in the best light possible, and most of all, you MUST create a sense of trust and security, so customers feel you are a genuine company. Conversion Rate Optimisation itself is big business, and CRO consultants can significantly boost business profits. So as you are starting, make sure your theme ticks the boxes before investing to save you future CRO consultancy fees.
Here are a few good questions to ask when it comes to choosing a theme:
- Does your theme come from a credible developer? Make sure your premium theme comes with solid web support, for you will probably be constantly utilizing it when it comes to maintaining your site. A credible developer who has a track record for creating and distributing themes will offer good web support. If you are unsure, do a quick Google search to bring up a wealth of information & reviews regarding the developer.
- What is your price range? You get what you pay for; the more expensive a theme, usually the better it is. However, you can get pretty decent themes for around sixty pounds. However, don’t be conned with a very expensive theme that does little; always research the one you are about to purchase. Check annual renewing fees also.
- SEO options? The very best themes have inbuilt SEO tools which help your website stand out in search engines. Look at themes that offer this as standard.
- Responsive theme? We live in an age where people access the internet in many different ways, whether on their smartphones, tablets, or laptops. Responsive themes adapt to such platforms.
As you can see, there are a few things to think about when choosing a WordPress theme. First, don’t rush your design decision; your website needs to convey the correct message to your visitors and match your brand feel. Do your research and pick the right theme for you and your business. There are plenty of reviews that can be found online relating to each theme; make sure you assess what is being said about particular themes you are considering, and if you still feel unsure, you could always contact other businesses which use the particular theme to ask them how user friendly it is, or if there are any problems they have encountered.
Find over 10,000 premium themes here.
About the author: Hannah works for VoucherCloud, and has recently worked on their website redesign and launch. Vouchercloud offers voucher codes for their customers, such as Debenhams discounts and Travelodge offers where customers can save from top brands. Many planning, consultancy, and time have gone into their new website. However, Hannah began working with smaller brands, so she understands how important it is to get design right when on an unforgiving business budget.
Top 8 popular WordPress plugins of all the time
The WordPress plugin repository has 54,000+ plugins. That’s like a lot. These plugins are used to complement the core WP installation. In other words, it improves a user’s experience on WordPress. They handle certain features and functionalities that WP cannot do by itself.
Choosing the correct plugin is vital for your website’s security, user-friendliness, and speed. Else you can take WordPress support from a good team.
We have listed down the top 8 popular WordPress plugins. Let’s discuss first what WP Plugin is.
WP plugin is defined as a software tool that is scripted in the PHP language. It includes additional features on your WP website. The plugin provides a simple process to add features to your website without writing a single code.
The API of the plugin provides an effective hooks’ and filters set. This robust set enables developers to modify or add new functions with WordPress.
8 Popular WordPress plugins
Search Engine Optimization is necessary to boost traffic to your website. Without any doubt, Yoast SEO is the best WordPress SEO plugin. It supports you to add Meta tags, connect your website with Google Search Console, etc.
The plugins provide you with a complete solution to improve on-page SEO. The features of Yoast SEO are as follows:
- Readability check
- Internal linking suggestion
- Access to create custom Description/Mets Header
- XML News Sitemaps
- Quickly build 301 directs with the Redirect feature
- Optimize for synonyms, keywords
- Update as per Google’s algorithm
The plugin makes sure that your site meets the top-most SEO principle. It provides the tools to optimize your content for overall readability and SEO.
Every day it is not easy to filter out spam that is either irrelevant stories or promotional links. Automattic developed a tool called Akismet.
It is known as the godfather of comment spam reduction plugins. The plugin works great to track back spam and filter out most comments. It reviews all your contact form submissions against their global spam database. This WordPress Premium plugin provides advanced security solutions along with spam protection.
To use the plugin, you will need an API key that is free for non-commercial use. It is beneficial if you receive at least ten comments daily.
The Automattic company built another top-most WordPress plugin called Jetpack. It is a versatile tool with numerous features. The plugin supports you with design, marketing, and security. Among its multiple features, you can perform the following-
- Spam filtration
- Malware scanning
- Find site analytics
- Login security
- Automatic social media posting
- Slow image loading
- Multiple WordPress themes and more.
How can we miss WooCommerce among the list of popular WordPress plugins? An e-commerce plugin enables you to sell anything on the web simply.
The plugin has an abundance of themes, easy customization options, and much more. Therefore, it stands unique among the list of WordPress plugins.
Wondering why WooCommerce is best for you? The plugin provides features such as adding product variation, extensive payment methods, etc. The developer community creates extensions to make online selling as smooth as possible.
WPForms is a fantastic plugin that allows people to create popular forms with simple and easy steps. The form is created by using a simple interface of drag-and-drop. This plugin enables you to create contact, subscription, payment, survey, and other forms. It doesn’t require you to put in a great effort, as you can create forms with just a few clicks.
Note that this plugin can integrate with all the primary payment and marketing platforms.
- Compatible with cloud flare
- Improve user-end browser caching
- Quick Load images while scrolling down
- Support WordPress Multi website
- Incorporate caching solution along with a CDN
- Load images on request
- Facilitate slow loading to boost page load time.
Page builder aids you in creating more complex designs as you don’t need to use coding. The most popular page builder plugin as per WordPress.org is Elementor. The plugin has quickly shot up the rank with over 1.2 million active installs. It offers a free package to build complex designs with a drag-and-drop interface.
You must think of installing this plugin on your website. This will support you to have full control over your design.
Migrate Guru is a specifically designed, fully automated plugin for WP migration. It offers you the fastest, easiest, and most reliable method to migrate your WordPress website. The plugin runs on an external server named BlogVault’s server. You can quickly transfer large sites without any issues.
There is a choice to save the migration setting and remove the unnecessary files during the migration process. This allows you to repeat the migration with a single click in the future.
The plugin has the following feature:
- No overload on the website
- No requirement for storage space
- Easy to use
- Build for large websites
- One-click migration
- Fully automatic, replace & built-in-search
Large images slow down the loading of websites. Therefore, it is crucial to optimize every file image to improve speed. Optimizing every image manually can be a tedious task.
For this, you can apply the Smush plugin. It is a simple way to compress and optimize your WP website images. The plugin compresses images all over your website automatically. You will need to upload images to your WP website media folder.
The plugin provides no interruption in your workflow and improves website performance.
A WordPress plugin helps you to quickly and smoothly run your website. It improves user experience and supports websites to reach a wider audience.
No need to get confused about which plugin is best for your website. We have mentioned 8 of the pre-eminent WP plugins of all time. These plugins are accessible in free as well as paid forms.
Jinny Sarah Jacob is a Sr. Technical content writer at 24×7 WP Support, a leading WordPress development company that supports WordPress themes, plugins, and errors. She is a passionate technology geek and loves to write blogs on marketing, technology, B2B, big data/analytics, business strategizing, etc.
Increase Traffic with Comments
We all want to read comments, especially if these comments praise us or show that many people value our posts on our blog. Therefore, those valuable comments you can have on your blog can generate a lot of qualified visitors in your blog traffic.
Your website, more significantly, your blog posts can generate traffic. if you can improve the search traffic, you have the help of the things below.
Learn ways – How to Increase Blog Traffic with Comments
- Ask or Request Open-Ended Questions
Open-ended questions tend to prompt a lot of engagement that includes comments. However, it only means that when you allow the recipients to express themselves, they will provide you with complete and meaningful answers.
One of the main reasons there are a lot of blog posts that are not generating loads of traffic with comments is because the questions they have are close-ended. These close-ended questions can only be answered by a yes or a no or with a direct answer that does not leave anything else that will run for longer and more comments.
- Write A Post On the Top List
If you wish to improve your search traffic and generate powerful comments about the user experience on your blog posts, you should consider writing a post that falls on the top list. Unfortunately, many people struggle to gain online transactions from when they first opened their blog until they have discovered the importance of having a content marketing strategy.
To gain comments, you should add keywords wherein people are searching for the headline that you have. It would be best if you did not try to sound like an English professor to have one. The things that you need to do are to make your headline appear relevant for it to attract attention, comments as well as a load of traffic.
- Do Some Influencer and Expert Name Dropping
Name-dropping is a term that refers to the practice of attributing names of famous experts as well as bloggers to your content. Using this strategy, your blog posts can generate a lot of comments that would, later on, create loads of traffic for your website.
Generating comments for each blog post is one of the best ways to get a lot of traffic to your website. This way, you can make your content more valuable because some people seem to appreciate the things you have written. Therefore, if you wish to gain loads of traffic for your website, you should first work on generating comments with the help of the tips stated above that are very easy to do for your content. This, in turn, will increase Blog Traffic.
Bring your blog to life with videos
Videos add life to blogs. It could make explaining things easier and deliver the message better. Moreover, more and more bloggers are turning into video blogging for various reasons. Although there are available videos on the internet, it would be best to create them yourself. There are multiple ways and methods of making videos. Therefore, you should complete the one that could truly bring life to your Weblog.
How can Video Blogs bring life to your Weblog?
We all know that videos have been used for marketing content. One of the reasons for this one is that people love watching them. Moreover, it helps people have an easier time absorbing its content. Individuals also prefer watching rather than reading long texts and articles. In addition, videos can also be rich in content.
Video blogs can also cover a lot of topics. That is why Video Blogging has been very helpful, especially in businesses. Video blogs are a great way of presenting your brand and yourself. In creating a video, the persons involved should not be shy in front of the camera. Instead, they should have positive energy. There are other kinds of videos you could also upload to your Weblog. For example, if you do not want to use natural persons, you could create animations. Thus, you could use your creativity in creating them. That way, your videos would become more attractive to your target audience.
Video blogging gives you more control over the content you want with the audience. Moreover, texts are more vulnerable to misunderstandings as compared to videos. Video blogs also provide an excellent means of sharing information, precious ones. More people are attracted to watching videos because they can deliver a more detailed and straightforward message. You could also create video tutorials about things people are interested in learning. One of the trends in video blogging is the sharing of the everyday lives of bloggers. They share things that they want to share with others.
One of the most significant advantages of using video blogs is that it has a higher chance of getting viral. AS YouTube, the most popular Video Blogging site, has billions of visitors and users, there are higher chances that more people would get to watch the videos you have uploaded. Moreover, it could be shared on various social media sites and reach a more comprehensive audience range.
Suppose ever you truly wanted your Weblog to have life. In that case, you could create videos that are hilarious, interesting, funny, information, or even shocking, depending on the audience that you are targeting. Before that, you should also do your research and create your script. The first thing you need to consider is the things that your audience would like. It is also essential to keep it as exciting and refreshing as possible. By doing so, there would be no doubt that people would your Weblog would start garnering attention again.
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