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SEO lowdown and making it work to your advantage.

Published

2 months ago

on

SEO lowdown and making it work to your advantage. 6

The Internet offers users a wealth of information on virtually every topic imaginable, all within a few clicks of the keyboard. With such a vast amount of information on any given subject. How can you ensure that your article, photo, ad, or other information gets noticed instead of getting lost in the sea of information? The answer is to make use of Search Engine Optimization or SEO. Read on to learn about SEO and how it can bring visitors to your content, increase your web traffic, and possibly result in a new client, reader, or sale.

SEO lowdown and making it work to your advantage. 7
SEO lowdown and making it work to your advantage. 23

* What Is SEO Content?

So, what exactly is SEO content, and how can it work for you? SEO is a strategy used in Internet marketing that makes your particular piece stand out from the others and makes it visible in search engines. So that people who are searching for information can find you. Even if you have a top-notch million-dollar website, What good is it if you have no visitors?

Only when potential readers, clients, or customers can locate your page will you have the opportunity to sell or promote your offer. Search Engine Optimized (SEO) content will work for individuals and businesses alike because it allows you to be discovered. The higher you rank in search engine results, the better potential you have to attract those visitors, wrack up those page views, promote your event, or make those sales.

* Understanding Search Engines and How They Relate to SEO

To understand how SEO content works. It is, first, essential to understand a bit of how a search engine works. First, search engines have bots or spiders, like little workers scouring the web to find new and relevant sites/pages; this is called the crawl. Once crawled by these bots, the information will go through a rigorous set of algorithms that will decide if your site/page is worthy and beneficial to the search engine’s audience. Think of it as somewhat of an old-fashioned card catalog at a library before everything was available on the computer. It’s only much faster and much more accurate.

* Internet Bots and Crawling

What is the bot’s job? First, they scour the net for information, websites, photos, files, videos, etc. Then, the bots will put this gathered information into files (basically called indexing), which are then sorted depending on the search engine’s particular algorithm.

Bots will also check how often a page gets updated and how many linkbacks a page or site has; they will grade the quality of the links that link back and their relevance to your site/page. 

 * Search Engine Ranking and Retrieval- Where SEO Content Matters

This leads us to the final stage, where information is ranked and sorted in the database to be accessed and organized for rankings. The search engines will draw from this database and give you the highest-ranking results among billions of other pages/sites. This is why SEO matters because SEO helps you get discovered (or, as many say, SEO helps get you ranked at the top of the search engine results).

* Making Your Content Rank Higher In the Search Engine Results

There is no magic bullet that works for all types of content and search engines. However, these essential steps will work 99% of the time. 

In closing, this subject brings high-quality, relevant content. Update regularly and build links both internal and external, both outgoing and incoming. Make it clear and understandable for both the reader and the Spiders (research). Most sites do better as niche sites. This means staying in your lane and becoming an expert. Experts in any given niche receive love from Google and other search engines, making your SEO work more effortless in the future. (bonus: your competitors will link to you as well when they see you as an expert in your field.)

* Too Much SEO Is Known As Keyword Stuffing

Keywords and phrases are beneficial. However, don’t overuse keywords in your content, as this can backfire on you. When you overuse a keyword or phrase, this will hurt your SEO endeavor, making search engines consider your piece spam. This will keep you from being listed or being poorly ranked in the search engine results. This practice of overcompensating keywords/phrases is called keyword stuffing. It might have worked in the past, but it doesn’t work anymore. 

In short, if you feel you have used a word or phrase too much but it is still relevant to your story/article/content, try changing them for similar words/phrases. 

* Tips For Using SEO Content

Here are some great tips for using SEO content. First, use your keyword several times throughout the piece without overusing it. Places to include the keyword or phrase include the title, first paragraph, and last paragraph a few times throughout the main body of the page, in sub-headings, and in the meta-title. Second, try to keep your keyword density to a certain percentage, depending on how many words the page has. Typically, a 2% to 3% keyword density is considered a reasonable amount. However, some people may prefer a slightly larger percentage.

* Conclusion

SEO in content helps your page rank higher in the search results so that more people will find your page/offer. Making your content visible requires the proper use of keywords and keyword phrasing placed at strategic points throughout your content. 

In the end, the whole reason for taking your valuable time and creating content or posting some offering is to get the word out, to gain an audience, or to find new clients/customers. You need traffic for this, and the way to achieve this is through the correct use of SEO.

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Tips & Tricks

Can′t add pagination on WooThemes Thick Theme

Published

9 hours ago

on

January 20, 2025

By

Everything I have tried has led to nothing. And I have tried six way’s from Sunday to get my main posts to paginate.

example one:

<?php $paged = (get_query_var('paged')) ? get_query_var('paged') : 1; 
query_posts('offset=1&showposts=' . get_option('woo_other_entries') . '&cat=-' . $GLOBALS['ex_asides'] . '&paged=$paged' ); ?>

example two:

<?php 
global $myOffset; 
global $wp_query;
$myOffset = 1;
$paged = intval(get_query_var('paged')) ? get_query_var('paged') : 1;
$temp = $wp_query;
$wp_query= null;
$wp_query = new WP_Query();
$wp_query->query(array(
	'offset' => $myOffset,
	'category__not_in' => array($GLOBALS['ex_asides'],7,84),
	'paged' => $paged,
	'showposts' => get_option('woo_other_entries'),
	)); ?>

example three:

<?php 
global $myOffset;
$myOffset = 1;
$wp_query = new WP_Query();
$wp_query->query(array(
	'offset' => $myOffset,
	'category__not_in' => array($GLOBALS['ex_asides'],7,84),
	'paged' => $paged,
	'showposts' => get_option('woo_other_entries'),
	)); ?>

And after those tries, I just can’t get more pages beyond the option’s that I choose, and can only pull an archive via the browse more link.

Any suggestions or anything?

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Tips & Tricks

Pulling custom fields from outside the loop

Published

21 hours ago

on

January 19, 2025

By

In the last post “Creating a custom widget” I showed you how to create a custom widget. Well in this post I will show you how I used my custom widget to display all post with a certain custom field from outside the WordPress loop.

In the last post I used this tag:

<?php include(TEMPLATEPATH . '/includes/showcase.php'); ?>

Now I will show you what the file showcase.php has:

<ul>
<?php
global $wpdb;

$sql = "SELECT wposts.*
	FROM $wpdb->posts wposts, $wpdb->postmeta wpostmeta
	WHERE wposts.ID = wpostmeta.post_id
	AND wpostmeta.meta_key = 'gallery-url'
	AND wposts.post_status = 'publish'
	AND wposts.post_type = 'post'
	ORDER BY wposts.post_date DESC LIMIT 8";

$pageposts = $wpdb->get_results($sql, OBJECT);
$output = $pre_HTML;

foreach ($pageposts as $post) : setup_postdata($post);  ?>

<li><a href="<?php echo get_post_meta($post->ID, "gallery-url", $single = true); ?>" title="Link to <?php the_title(); ?>">
<img src="<?php echo get_post_meta($post->ID, "image", $single = true); ?>" alt="<?php the_title(); ?>" /></a></li>

<?php endforeach; ?>

</ul>

That’s it! The most important item you may want to change for your own custom field is the line : AND wpostmeta.meta_key = 'gallery-url'. Where you would change the text in bold to match your own custom field value.

Update:

Check out Austin from PressedWords comment below.

With his great advise I was able to figure out why all my attempts to use the query_post weren’t working. it came down to this line of code: <?php echo get_post_meta($post->ID, "gallery-url", $single = true); ?>, that was what I had in my code, and the $post->ID is the reason my code would not echo or print the custom field’s value. Solution? replace $post->ID with get_the_ID(). HA, so simple.

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Tips & Tricks

Creating a custom widget

Published

1 day ago

on

January 19, 2025

By

Today let’s learn a simple quick trick on how to create a custom widget. For my example I will show you how I created my Showcase widget located in the middle, to the right of the posts.

First under your functions.php file type in the following:

<?php // Custom Widget
function MyCustomWidget() { ?>
<li class="widget">
    <h2 class="heading">Latest Showcase</h2>
        <ul>
        	<?php include(TEMPLATEPATH . '/includes/showcase.php'); ?>
        </ul>
</li>

<?php }

register_sidebar_widget('The Custom Widget for Showcase', 'MyCustomWidget'); ?>
  • Always make sure your code is between the <?php and ?> for it to work.
  • Once we call the function, the rest is assuming html code that you may or may not need.
  • For instance, you may just put in a picture and call it a day. But my code starts with <li< because my sidebar’s start and end with <ul<.
  • Any way, once your done, just set the final “register_sidebar_widget('the widget title', 'the name of the function');“

That’s it! Now you have a custom widget with what ever you want!

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Showcase3 hours ago

StylizedWeb.com
Tips & Tricks9 hours ago

Can′t add pagination on WooThemes Thick Theme

Everything I have tried has led to nothing. And I have tried six way’s from Sunday to get my main...
Tips & Tricks21 hours ago

Pulling custom fields from outside the loop

In the last post “Creating a custom widget” I showed you how to create a custom widget. Well in this...
Tips & Tricks1 day ago

Creating a custom widget

Today let’s learn a simple quick trick on how to create a custom widget. For my example I will show...

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