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SEO lowdown and making it work to your advantage.
The Internet offers users a wealth of information on virtually every topic imaginable, all within a few clicks of the keyboard. With such a vast amount of information on any given subject. How can you ensure that your article, photo, ad, or other information gets noticed instead of getting lost in the sea of information? The answer is to make use of Search Engine Optimization or SEO. Read on to learn about SEO and how it can bring visitors to your content, increase your web traffic, and possibly result in a new client, reader, or sale.
* What Is SEO Content?
So, what exactly is SEO content, and how can it work for you? SEO is a strategy used in Internet marketing that makes your particular piece stand out from the others and makes it visible in search engines. So that people who are searching for information can find you. Even if you have a top-notch million-dollar website, What good is it if you have no visitors?
Only when potential readers, clients, or customers can locate your page will you have the opportunity to sell or promote your offer. Search Engine Optimized (SEO) content will work for individuals and businesses alike because it allows you to be discovered. The higher you rank in search engine results, the better potential you have to attract those visitors, wrack up those page views, promote your event, or make those sales.
* Understanding Search Engines and How They Relate to SEO
To understand how SEO content works. It is, first, essential to understand a bit of how a search engine works. First, search engines have bots or spiders, like little workers scouring the web to find new and relevant sites/pages; this is called the crawl. Once crawled by these bots, the information will go through a rigorous set of algorithms that will decide if your site/page is worthy and beneficial to the search engine’s audience. Think of it as somewhat of an old-fashioned card catalog at a library before everything was available on the computer. It’s only much faster and much more accurate.
* Internet Bots and Crawling
What is the bot’s job? First, they scour the net for information, websites, photos, files, videos, etc. Then, the bots will put this gathered information into files (basically called indexing), which are then sorted depending on the search engine’s particular algorithm.
Bots will also check how often a page gets updated and how many linkbacks a page or site has; they will grade the quality of the links that link back and their relevance to your site/page.
* Search Engine Ranking and Retrieval- Where SEO Content Matters
This leads us to the final stage, where information is ranked and sorted in the database to be accessed and organized for rankings. The search engines will draw from this database and give you the highest-ranking results among billions of other pages/sites. This is why SEO matters because SEO helps you get discovered (or, as many say, SEO helps get you ranked at the top of the search engine results).
* Making Your Content Rank Higher In the Search Engine Results
There is no magic bullet that works for all types of content and search engines. However, these essential steps will work 99% of the time.
- Quality on-topic content.
- Clear title and description.
- The right amount of keywords.
- On-topic internal and external links. (Marketing Resources)
- Quality links to your content.
- Regular updates.
- Relevance.
- Proper grammar.
- Clarity and Engaging.
In closing, this subject brings high-quality, relevant content. Update regularly and build links both internal and external, both outgoing and incoming. Make it clear and understandable for both the reader and the Spiders (research). Most sites do better as niche sites. This means staying in your lane and becoming an expert. Experts in any given niche receive love from Google and other search engines, making your SEO work more effortless in the future. (bonus: your competitors will link to you as well when they see you as an expert in your field.)
* Too Much SEO Is Known As Keyword Stuffing
Keywords and phrases are beneficial. However, don’t overuse keywords in your content, as this can backfire on you. When you overuse a keyword or phrase, this will hurt your SEO endeavor, making search engines consider your piece spam. This will keep you from being listed or being poorly ranked in the search engine results. This practice of overcompensating keywords/phrases is called keyword stuffing. It might have worked in the past, but it doesn’t work anymore.
In short, if you feel you have used a word or phrase too much but it is still relevant to your story/article/content, try changing them for similar words/phrases.
* Tips For Using SEO Content
Here are some great tips for using SEO content. First, use your keyword several times throughout the piece without overusing it. Places to include the keyword or phrase include the title, first paragraph, and last paragraph a few times throughout the main body of the page, in sub-headings, and in the meta-title. Second, try to keep your keyword density to a certain percentage, depending on how many words the page has. Typically, a 2% to 3% keyword density is considered a reasonable amount. However, some people may prefer a slightly larger percentage.
* Conclusion
SEO in content helps your page rank higher in the search results so that more people will find your page/offer. Making your content visible requires the proper use of keywords and keyword phrasing placed at strategic points throughout your content.
In the end, the whole reason for taking your valuable time and creating content or posting some offering is to get the word out, to gain an audience, or to find new clients/customers. You need traffic for this, and the way to achieve this is through the correct use of SEO.
WordPress has emerged as not only a leading blogging platform but also a content management system for many Web publishers. Now there is a simple plugin available that will turn your blog into a paid membership site.
The WP-Membership plugin allows publishers to collect membership fees for WordPress blogs via PayPal, Authorize.net, and YourPay, with additional payment gateways in development. Membership fees can be collected via recurring payments, with multiple subscirption levels, various subscription lengths and pricing options. Free and paid trial options are also available, as are page-by-page options so that certain content can be free while other, “premium” content can be fee-based.
WP-Membership is available for $35
Features
- Responsive & Ajax
- Translatable
- 11 language files can be found in language directory inside the plugin. Files: Russian, German, Japanese, Spanish, French, Chinese, Portuguese, Italian, Turkish, Dutch, Swedish
- Payment Gateway
- a) Paypal [Express Checkout]
- b) Stripe [ Full synchronize with Stripe Plan ]
- c) Woocommerce Payment
- Mailchimp to store Email for new registrants
- Membership Type
- a) Free Account
- b) One time Payment
- c) Recurring Payment
- d) Free Trial
- e) Paid Trial
- e) Variable Payment Package
- 7 Pricing Tables
- 2 Signup styles
- My account
- User Setting
- User Social Profile
- User privacy setting
- User Change Password
- User All Post
- User Post: Custom Fields
- User Insert Post
- User Edit Post
- Subscription upgrade
- Subscription downgrade
- Subscription Cancel
- Coupon
- User Role creation by Package
- Overriding templates
- Page Redirect
- User Public Profile Page Redirect
- User My Account Page Redirect
- User Registration Page Redirect
- Page Setting
- Email Templates
- User Welcome Email template
- User Forget Password Email template
- User Order Email template
- Admin Order Email template
- 5 User Public Profile
- Payment History
- Report
- 3D Pic charts
- Line Chart
- User Public Profile Page Redirect:
- Hide Admin Bar
- And Lots of other settings..
- 2 type of User Directories
- Content Protection Setting
- WP User Setting Module for Admin
- Subscription Reminder Email Module
Properly configured, WordPress can be an extremely effective way of designing, maintaining and managing your site. Not only that, but sites using WordPress tend to rank well organically within the top search engines, once properly configured. However, neglecting some critical configurations can cause pages and posts that make up your site to not even be indexed by the major search engines.
Because WordPress is open-source, thousands of developers are constantly releasing updates and plugins to enhance the functionality of the platform — many of which are free. And some of these plugins are essential to properly optimize sites for top organic results in the most popular search engines. My two personal favorites are Headspace2 and Google XML Sitemaps.
To prevent pages of your blog from appearing to be duplicates of other pages, it’s essential that each page and post have a unique meta title and meta description. Otherwise, only one page or post with the same meta title and meta description will make the cut. Headspace2 adds a widget inside the WordPress edit page/post screen where you can easily fill-out a unique meta title and meta description on a per-page or per-post basis.
The most recent release of Headspace2 has even more essential SEO features, such as the ability to no-index pages that you don’t want to be included in search results — a contact form or privacy policy, for example. More information about the Headspace2 plugin can be found at the WordPress.org plugin directory or at UrbanGiraffe.com.
Google XML Sitemaps will generate an XML-compliant sitemap of your site each time you add a new page and/or post. It also pings Google, Yahoo, MSN, and Ask.com whenever your sitemap has been updated so they can index the latest version. Although this hasn’t been proven to affect organic rankings, it can certainly speed up the time it takes for search engines to index your new information. More information about the Google XML SiteMaps plugin can be found at ArneBrachhold.de.
Of course, neither of these two plugins alone will cause your content to soar to the top of Google. There are literally hundreds of other on-page and off-page factors that go into determining how your pages rank. However, these plugins will help, and they are very easy to install.
WordPress.org or Your Own Domain?
People often wonder whether it’s better to host a WordPress site on WordPress.org or install and host WordPress on their own domain. Aside from the benefit of not having any out-of-pocket expenses to start, there’s really no other reason to use WordPress.org. If this blog is going to become a source of income, not having full control over the future of it is a big mistake.
For example, suppose the people responsible for running WordPress.org decide to terminate your account for some type of inadvertent violation? Or if the taxonomy of your URLs changes because of a major restructuring that the developers decide to take? Countless hours of your time would be wasted as all of the other external SEO factors such as article backlinks, press releases, social bookmarking, and comment links would no longer point to valid URLs.
Hosting WordPress on your own domain gives you much more control and isn’t that expensive. You can easily register a domain with any one of several registrars for under $10 (search online for coupon codes) and many of these registrars will offer low hosting fees as well. Some will even offer free add-ons and most will have a control panel that includes an easy way to install WordPress.
WordPress 2.7 Beta 3 has been released for your testing pleasure. Here are some of the changes since Beta 2 (over 160 changes in total):
- Numerous style improvements and refinements.
- All admin notices now go under the page title.
- PHP Notice fixes.
- Dashboard widget options now properly save.
- Menu fixes.
- New design for Quick Edit.
- Canonical feed URL fixes.
- Walker fixes.
- An update for Hello Dolly.
- Plugin installer updates.
- Numerous font updates.
- Updated login logo.
- Switch position of “Save Draft” and “Preview” buttons in publish module.
- File upload support for MS Office 2007+ file formats.
- Media upload buttons won’t show if the user doesn’t have the upload capability.
- Canonical redirects only do yes-www or no-www redirection for domains.
- Shift-click checkbox range selection improvement.
- Add New User page now separate.
- Tag suggest only suggests tags (not other taxonomy terms).
- QuickPress shows “Submit for Review” if user cannot publish.
- Private posts/pages, and password-protected posts/pages are rolled into new “Visibility” section of publish module.
If you have already installed Beta 1 or Beta 2, you can update to Beta 3 via the Tools -> Update menu. If you have problems, or if this is your first time in the 2.7 beta ring, you can download and upgrade the old fashioned way.
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