When you are trying to market a product, the product or service is only as good as the potential clientele think it is. You need to get them to buy or use the item or service before you can tell if it really works for them. How can you go about evaluating and measuring your current marketing strategy?
Input vs. Output
Check your financial statements. Are you spending more money than you are making? In a strong marketing campaign, this should not be the case. You want to tweak your plan to make more money than you are putting into the project.
Customer Surveys
When you sell a product, include a survey along with it. Ask the customer to rate different qualities of the product that directly relate to the market. For example, ask them how they heard about the product and if the visual appeal of the item had anything to do with its purchase.
Phone Surveys
Distribute flyers, pamphlets and other coupon offers to people and see if they call back. You’ll know if the marketing works based upon how many people call. When they do call, ask what elements of the flyer or other item made them want to call you.
Test Group
Before you send a new item onto the market, have a test group to evaluate your marketing. For example, you might bring in a section of the company that has never seen the ad. Ask them what they think and if they would buy the product.
Introspective Analysis
What about you? Try to separate yourself from the ad as much as possible. Imagine that you were walking down the street and saw this advertisement. Would you feel inclined to purchase it or use the service? What elements of it are captivating and visually appealing? What elements turn you away?
Quantitative Data
Of course, all of these surveys and questions are important; however, you must generate quantitative data from all of them. For example, calculate the percentage of people who learned about your company from the Internet, paper flyers, word of mouth, and so forth. Put the information into charts.
Compare Years
After you have put the information into charts, you should start comparing this year’s findings to last year’s findings. If you find that a larger percentage of people are using the Internet than last year, you will have gained valuable insight into the company’s advertising.
Targeting the Many…
Once you find where most of your patrons are coming from, work to keep up steady advertisements in that domain. If most people are finding your company through Google searches, maintain fresh SEO strategies throughout the year to keep generating customers in that manner.
…And the Few
Let’s say that very few people are finding you from paper advertisements in the local department store. If this is a new trend, give it another shot to try to keep those few customers that you have. If it’s a continuing trend, you may want to put that money into another avenue.
Keep It Up
Don’t let your evaluation and measuring strategies fall to the wayside. You need to keep using them to ensure constant success for your company.
Evaluation and measurement strategies can bring both good and bad news to you about your marketing strategy. Be sure to use all of the information to generate more positive outcomes.

Thaddeus McGregor writes about business, marketing & finance at

www.businessinsurance.org.

Everything I have tried has led to nothing. And I have tried six way’s from Sunday to get my main posts to paginate.

example one:

<?php $paged = (get_query_var('paged')) ? get_query_var('paged') : 1; 
query_posts('offset=1&showposts=' . get_option('woo_other_entries') . '&cat=-' . $GLOBALS['ex_asides'] . '&paged=$paged' ); ?>

example two:

<?php 
global $myOffset; 
global $wp_query;
$myOffset = 1;
$paged = intval(get_query_var('paged')) ? get_query_var('paged') : 1;
$temp = $wp_query;
$wp_query= null;
$wp_query = new WP_Query();
$wp_query->query(array(
	'offset' => $myOffset,
	'category__not_in' => array($GLOBALS['ex_asides'],7,84),
	'paged' => $paged,
	'showposts' => get_option('woo_other_entries'),
	)); ?>

example three:

<?php 
global $myOffset;
$myOffset = 1;
$wp_query = new WP_Query();
$wp_query->query(array(
	'offset' => $myOffset,
	'category__not_in' => array($GLOBALS['ex_asides'],7,84),
	'paged' => $paged,
	'showposts' => get_option('woo_other_entries'),
	)); ?>

And after those tries, I just can’t get more pages beyond the option’s that I choose, and can only pull an archive via the browse more link.

Any suggestions or anything?

In the last post “Creating a custom widget” I showed you how to create a custom widget. Well in this post I will show you how I used my custom widget to display all post with a certain custom field from outside the WordPress loop.

In the last post I used this tag:

<?php include(TEMPLATEPATH . '/includes/showcase.php'); ?>

Now I will show you what the file showcase.php has:

<ul>
<?php
global $wpdb;

$sql = "SELECT wposts.*
	FROM $wpdb->posts wposts, $wpdb->postmeta wpostmeta
	WHERE wposts.ID = wpostmeta.post_id
	AND wpostmeta.meta_key = 'gallery-url'
	AND wposts.post_status = 'publish'
	AND wposts.post_type = 'post'
	ORDER BY wposts.post_date DESC LIMIT 8";

$pageposts = $wpdb->get_results($sql, OBJECT);
$output = $pre_HTML;

foreach ($pageposts as $post) : setup_postdata($post);  ?>

<li><a href="<?php echo get_post_meta($post->ID, "gallery-url", $single = true); ?>" title="Link to <?php the_title(); ?>">
<img src="<?php echo get_post_meta($post->ID, "image", $single = true); ?>" alt="<?php the_title(); ?>" /></a></li>

<?php endforeach; ?>

</ul>

That’s it! The most important item you may want to change for your own custom field is the line : AND wpostmeta.meta_key = 'gallery-url'. Where you would change the text in bold to match your own custom field value.

With his great advise I was able to figure out why all my attempts to use the query_post weren’t working. it came down to this line of code: <?php echo get_post_meta($post->ID, "gallery-url", $single = true); ?>, that was what I had in my code, and the $post->ID is the reason my code would not echo or print the custom field’s value. Solution? replace $post->ID with get_the_ID(). HA, so simple.