Guest Post
Essentials for Ecommerce Website Development
While e-commerce is projected to account for more than $6.5 trillion in sales by 2023, getting to stand out in this domain is getting tougher every passing day due to the dense competition.
Simply put, to become successful with your e-commerce business, you need to have a robust website. Now there is a number of factors that go into creating a perfect Ecommerce site including a solid backend and a stellar-looking UX, and in this read, we’re going to walk you through the rundown of Ecommerce website essentials that you need to look out for.
Let’s begin.
Essentials For A Successful Ecommerce Website
1. Responsive design
Considering the fact that more than 50% of the global internet traffic comes from mobile devices, there’s no surprise that you need to have a website that looks stellar on both desktop and smartphone screens.
In context with eCommerce alone, more than 60% of the people buy from mobile-friendly sites. You can quickly judge the importance of mobile-friendly sites from the stats.
To make your website mobile-friendly, you need to use the responsive eCommerce web design so that it can adjust itself based on the device your audience will use.
2. Easier Navigation
Navigation is an integral aspect of an eCommerce website. If your website fails to provide that to the consumers, there’s a high chance that they’ll bounce off it and ever higher chances are of them to make no purchase.
Moreover, if a user leaves your website due to uncomfortable navigation, they’re very less likely to ever click on your website again – which is a disaster in long term.
What you need to do here is to make sure that you have clear menus for different product categories so that the users can navigate through them seamlessly. Moreover, a great practice is to locate your bestselling products on the homepage of your website.
Also, you need to allow the users to sort the products using filters such as Style, Color, and Pricing, etc.
3. Top-Notch Security
If the users do not trust your website, you are unlikely to make any sales. This is especially applicable with Ecommerce websites where users input their personal information such as Email and credit card numbers.
Therefore, having a robust security system for your Ecommerce website is integral.
To achieve that, you need to create secure passwords and update them regularly. Moreover, it’s essential to purchase an SSL certificate, as it would cast out the essence of security to the audience and they’ll feel more comfortable making a purchase from your website.
4. Try To Provide More Value To the Users
The biggest problem regarding an eCommerce store for the consumers is that they can’t feel, smell, or touch your products. While there’s no way to reverse that but the AR integration could allow your prospects to test certain products digitally. This can act as great compensation.
You can offer value to your customers by offering certain perks such as discount vouchers, free shipping, and gifts. This would keep your customers hooked with your store. Moreover, it is a great practice when it comes to retaining your customers. It is also worth noting that a great pricing strategy significantly contributes to customer value and retention.
5. Stay On Top Of Website Maintenance
Note that for eCommerce websites, even minor bugs and issues may cause disasters in long term. Therefore, it is essential to stay on top of your maintenance game in order to provide a smooth and seamless shopping experience to the consumers.
Another direct benefit from maintenance comes around the overall performance and speed optimization of your website. Note that nobody likes a website with slow loading speeds.
A quick tip here for Ecommerce side holders is to put your website into maintenance mode while you work on it because it helps you avoid ‘Briefly Unavailable for Scheduled Maintenance. Check Back in a Minute’ and display a timeframe on when your site will go live again.
6. Have Several Payment Options
The way you accept payment also determines how innovative and valuable you’re as a store holder. This is the same for eCommerce websites – the more payment options you offer, the better.
People like to pay directly from their finance apps instead of swiping cards. Therefore, in addition to the major credit cards, you must also offer digital payment gateways like Apple Pay, PayPal, etc.
A great practice here is to display icons of the payment options that you accept on your website so the users may know what they can use to make transactions.
7. Social Proofs Like Reviews And Ratings
Trust towards the product quality is yet another concern why people feel uncomfortable shopping online. To get around this issue, you need to display social proofs like reviews and ratings in order to back up your claims of the product.
Moreover, if you successfully earn the trust of your audience, they’re more likely going to refer you to their friends and on their social platforms.
8. Set An Option For Order Collection
While this is something you don’t often see on eCommerce platforms, order collection is an option that provides huge utility to some users.
There are hundreds of people that are often not at home and cannot receive their orders at their workplace. Having an order collection feature is quite useful to these people and ultimately it adds tons of value to your store.
In simpler words, you’ll turn these random customers into your regular and loyal customers. Moreover, they’ll act as a free referral for your business.
Additional Advice
While the tips mentioned above will significantly assist you in creating a robust eCommerce website, here are some tips that you can consider for further betterment.
- Avoid using longer videos on the homepage
- Avoid using access content on the homepage
- Try using bigger images for your product listings
- Use display buttons for product variations
Wrap Up
Ecommerce business is not an additional option anymore. In fact, it is a protocol for every brand to have an online store where they can trade their products through digital means.
Therefore, if you haven’t considered making an E-commerce store yet, do it now or you’ll miss out on tons of revenue on the table.
Author Bio:
Frank Borg has a flair for strategic innovation and tech-driven transformation. He leads the Content Marketing Team at Wppals. He thrives on exploring and sharing information about the transformative impact of technologies and strategic innovation on SMBs, startups, and enterprise-grade organizations.
Guest Post
Adsense Pro Ultimate – Top Selling CTR Worpress Theme Review
Classic CTR Themes For WordPress have made it pretty easy to build informational websites using Adsense that can get you awesome click-through rates (CTR). Adsense provides you the ready-made income at home and is a great way to earn money in a short amount of time by placing ads on your website, but usually, these sites let you have a great amount of money on the table because of not very good looking designs and under-optimized ad placements.
If you are seeking out an Adsense theme then Adsense Pro Ultimate Theme (or APU for short) ought to be at the top of your list. Although you will find other themes available as a rule you have to pinch them and add extra icons as well as play with the code like PHP, HMTL, and CSS. In fact, most of the Adsense styles are ready-made Adsense and not Adsense optimized. It is almost like the difference between HD ready and full HD, I would for sure, try to go for the 1080p television because of the higher quality. Though 720p is not that bad it is not the top dog in the town.
The Adsense Pro Ultimate CTR Theme is by and large a WordPress theme that is solely built to get monetized with the Adsense to generate you some extra profit or money. This theme is completely optimized and made for the purpose to get the highest possible click as a result of better ad placement, so that you can have a better income, just with the help of this theme. Google has recommended this Ad placement strategy to be used when for better ad placement and profits.
With the help of CTR themes such as APU, Magnum, and others, you have the ability to turn any site into a money-making machine but then again it can only be done when you have got sufficient knowledge about site-building and maintenance.
Adsense Pro Ultimate CTR Theme really works!
If you want the best Adsense WordPress theme then you need to choose WordPress themes from ctr-themes.com. Unlike other themes which need to be tweaked these themes are already Adsense made and you do not have to do a lot of doodling with the PHP and CSS too.
Most of the Adsense themes are Adsense ready, not Adsense optimized. There are a lot of Adsense templates that focus on placing the ads on the header and some ads on the sidebars, I’m quite sure that you have seen plenty of such websites. Ad placement is quite broad and varied plus you also have the option to fully control the ad placement
When all of this trickles down to showing or hiding ads from the viewers not a single other theme comes in the way of the Adsense Pro Ultimate WordPress theme. You can hide ads with one click so that they do not get displayed when you are trying to get your site listed in the search engines and you always have the option to prevent showing your ads.
How is it different from the Competitors?
When you compare Adsense Pro Ultimate CTR Theme with other competitor themes, you always get the advantage. No other theme is so easy to use than this. There is an administrative panel installed in this theme that lets you change the ads and place them elsewhere without changing the original codes of the theme.
Besides this, it also provides a better and faster loading speed for your site. If you get into any trouble then there is always a panel of highly professional individuals who will help you 24/7.
Results
The result is quite obvious. With Adsense Pro Ultimate your AdSense website can generate more revenue when visitors click on the ads placement using the layout algorithm.
Musab Zain is a web developer by profession, who loves creating stunning Adsense WordPress Themes for his customers. More on his work here: ctr-themes.com
Guest Post
How to Incorporate a Website into Your Website Marketing Efforts
In today’s techno-centric culture, you simply must have a business website, no matter how small or “local” your restaurant business is. Consider the fact that the Yellow Pages (yes, that big book that you use to swat flies) has even gone the way of the web. Just as you wouldn’t dream of operating a restaurant without having a telephone number, you shouldn’t miss the boat when it comes to having a business website. Here are some great tips for how to incorporate a website into your restaurant marketing efforts:
The makings of a good website. You don’t need fancy graphics and a complex sitemap to have a good website for your restaurant. Really, you just need to incorporate some basics into your web design to have a site that can effectively speak for your business. At the very least, you should include details about your location, contact information, hours of operation, pricing, and menu items. Ideally, you can also use your website to spotlight members of your team, express your philosophy, detail the history of your business, and show web surfers what your restaurant looks like.
Promotions. You can use your restaurant website to promote upcoming events, seasonal menu items, and special discounts. By highlighting promotions on your site, you encourage your customers to check in regularly for updated information. This is a great way to stay in regular contact with patrons who may otherwise slip off your radar.
Reservations via the website. Most people these days use the Internet to decide on everything from which family practitioner they take their children to to which restaurants they eat in. You can offer them a major convenience (and snag those potential customers who may be just “shopping around”) by allowing them to make dinner reservations via your online interface.
Include your URL on all of your marketing materials. Once you have your website up and running, you need to put it to work for you. That means spreading the word. The best way to make people aware of your website and inspire them to pay a visit is to include your URL on everything from business cards to menus to signage. To really impress patrons with your modernity, incorporate QR codes into everything related to your restaurant; one quick scan from any smart phone will deliver customers straight to your website.
As you can see, there are many exciting ways you can use the web to improve upon your restaurant marketing efforts. Try not just one, but all, of these methods to get the most out of your business website.
About the Author: Brian Rage recently opened his own restaurant. He set up his new restaurant point of sale system, created stunning elegant menus, and finally had his website designed to match his theme. Talk to a marketing expert if you aren’t sure how to create or run a website.
Guest Post
WordPress Tips for Photographers
Photography is the art of capturing naturalistic images with the help of photographic cameras. It is the science of framing up visible images along with factors like light. Photography entwines itself with illumination, lighting, darkness, and shadows, much like how nature and spirituality are entwined. Over time, photos and pictures become cogent evidence for the changing aspect of nature and time. The only property in our lives that is untouched by time is the moment captured in a photo. Anything that is unaffected by time in this universe is immortal and divine.
Photographers in a way are artists who capture the aesthetic occurrences of this world. For a successful photographer, it is always a gamble between what he feels is necessary and what he feels is unnecessary. For an avid photographer, vision is his treasure and camera is his Holy Grail. For such a divine profession, storing and keeping track of those captivating moments caught on film is inherent. With the invention of groundbreaking cloud storage technologies coupled with the emergence of the internet as a data storage platform, photographers need not ponder over the issue of photo storage. By utilizing such technologies, photographers can build portfolios, maintain websites, generate leads, and attract prospective clients.
Social networking and photo-sharing websites such as Picasa and Flickr serve the purpose of saving and storing all your photographs online. But when you are looking to generate business leads and attract prospective clients, having your own website with a URL to your portfolio will be an inviting option. WordPress is one of those notable online platforms that help photographers manage their portfolios. Most of us know WordPress only for blogging but of late, it has developed into a reliable content management system. A content management system allows you to upload and store various types of content on your website.
One of the most prominent features of content management systems such as WordPress is that they allow you to change the appearance of your website without altering the content. For photographers, WordPress allows you to update and publish new photos and you can post them instantly. And to top it all off, WordPress can be downloaded for free from www.wordpress.org. Probably the only time you have to spend money is when you select a domain name and choose a hosting package from a website hosting service.
The theme speaks volumes about your website and portfolio. So make sure you select the right theme, there are countless free and premium WordPress themes with which you can customize your website depending on the niche of your portfolio. Here are a few free WordPress Themes in 2012 that will best suit photo-based websites:
- WidePhoto – A free HTML5 fullscreen WordPress theme for photographers that want a visually impressive website to showcase photography.
- Grid Photo – A fully-responsive HTML5 grid-based theme for photographers and photography fans.
- Minimatica – A very stylish, modern, and minimalist theme with a beautiful image gallery slider and an optional blog view.
- F8 Lite – A multimedia and photography portfolio theme for WordPress.
- Hatch – A simple and minimal type of portfolio theme for designers, photographers, illustrators, or photobloggers.
You may also take a look at these few tips for photographers using WordPress:
1. Avoid images being suppressed every time you change a theme by adjusting your media settings as required by the theme. The Viper007Bond’s Regenerate Thumbnail plug-in automatically resizes your image as per the requirements of the theme.
2. As photographic websites tend to have a huge collection of pictures and the load time of the website is affected drastically. Installing the W3 Total Cache plug-in will enhance the load time of your website.
3. All versions released after WordPress 2.9 have a special option with which you can select featured images for your posts and web pages. Select the best picture in your portfolio to attract visitors and prospective clients.
4. Create readable and descriptive file names for your images as it is important for search engine optimization.
Hope these tips and suggestions will help you to efficiently manage your WordPress-based Photography website.
George Webber writes about Entertainment, Technology, and the Internet. He writes on behalf of www.1800cabletv.com – your gateway to the best cable companies across the nation.
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