Guest Post
Best Photo Editing Apps in Digital Marketing For E-commerce.
The article highlights the significance of quality photo editing for successful e-commerce, improving consumer engagement and driving sales. The author mentions various crucial editing techniques such as clipping path service, retouching and background removal. He reviews eight photo editing apps useful for e-commerce, including Photoshop Express, Pixlr, Crello, Canva, VSCO, Adobe Lightroom, and BeFunky discussing their features, pros, and cons.
The best photo editing apps can turn an excellent photo into a piece of glorious art. Here’s my list of the 8 best photo editing apps for e-commerce.
When you’re an eCommerce company – whether you’re just starting or have been around for years – there’s nothing more vital than building your relationships with consumers. After all, they’re the lifeblood of your brand.
You may also like to read the 18 Photo Editing apps to try in 2024.
Do you edit every photo you use for digital marketing? Even if you snap photographs of the highest possible quality, you’ll still need to edit them to improve their overall appeal. However, if you don’t already, this is the perfect beginning moment. When used correctly, clipping path service with image editing software may help you generate photographs for your internet marketing that are more realistic.
Why Do You Need to Edit Your Photos?
More commerce is generated by photographs that have been edited. For instance, if you own a fashion company, you may increase your customer base by using eye-catching photographs to promote your products. E-commerce companies can submit appealing product photographs to their websites with the help of the best photo editing software for selling, which drives up sales and income. Additionally, you will need to modify your images for the following:
The photographic industries of fashion, weddings, modeling, and product photography often use picture retouching. It makes the images look flawless by removing imperfections like pimples, spots, or blemishes. When a photograph is retouched, the photographer or marketer might enhance the model’s natural attractiveness to make them more appealing to potential customers. The use of digital cosmetics to improve the color and tone of the skin is one aspect of photo retouching and unwanted object detection for image background removal services. Retouching photos to make a model look appealing may require bleaching the model’s hair or eyebrows to change their natural color, clearing up their face, and whitening the model’s teeth, even making the model look slimmer and younger.
You should crop out any extraneous elements, such as people or objects, in the background of a photograph to draw greater attention to the image’s primary focus. You can keep the backdrop white, or you may select a different environment entirely. For example, most product photographs on e-commerce websites are devoid of backgrounds to make the images more attractive and reduce the amount of attention drawn away from the objects themselves. Removing the background is also known as the clipping path service. An illustration of this procedure is as follows:
No customers imply no profit, which eventually means no business for you. Improving this relationship requires effort, persistence, and a terrific marketing game.
Unfortunately, the former two are under your control; however, we can aid with the latter. Our suggestion? Start by downloading the correct picture editing applications.
These will offer you the polished, professional edge your audience will enjoy. Need a little advice here? Don’t worry. Here are seven of the most outstanding applications you can acquire for yourself today.
Adobe Photoshop is most likely the world’s most renowned, influential, and well-known picture editing software. The disadvantage is that it is expensive and not the most intuitive thing ever. Here, Photoshop Express comes into play. Unlike its larger sibling, Express is user-friendly, straightforward, free, and paid!
It’s one of the most fantastic picture editing applications on the market, according to industry experts, and after using it for yourself, it’s simple to understand why. Best Features Photoshop Express may not have the same depth as the original, but it still has several valuable functions. Light and color balance adjustment, frame choices, word tools/text addition, and a variety of transformation tools are all available and operate with relative ease. There are also many excellent cropping choices, including presets for all major social media networks, making uploading faster than before.
Pros:
Offers a free alternative
Simple to use
Numerous presets for picture effects and cropping.
Text layering is simple and beautiful.
You can quickly get an image masking service by using this app.
Cons:
Can improve the retouching
More robust features require a membership.
Pixlr
Pixlr is a picture editing software that influencers and eCommerce companies can use fast and while on the road. It is in the same category as Photoshop Express, which is another name for that program.
Also very similar to Express, it offers a great deal of versatility and a respectable degree of complexity for a mobile solution, but it does so without being overly complicated for people who have never edited anything.
They are very similar, but like everything else, different people will have different tastes. Get the latest version and find out what yours is by downloading it today.
Best Features
Pixlr includes all of the essential tools you want to create a great advertisement, post on social media, or anything similar. The application places a significant emphasis on effects, tweaks, filters, general retouching, and the inclusion of text, all of which perform admirably for the most part.
Its UI, as well as its quick fixes and tweaks, are both strong points. You only need to make a few taps before you’re all set to post. Straightforward and highly effective
Pros:
The user interface is intuitive and easy for amateurs and seasoned pros; free and paid choices are available. Pre-made filters are excellent. The quality of photographs available for free use is surprisingly high. This app is beneficial for photo cut-out services and other services.
Cons:
The number of available templates does not quite meet expectations—more Buggier than some other options available.
Crello
You’ve been shortchanged if you haven’t been exposed to Crello until now. Crello is not just another picture editing software; it is an all-in-one content production platform for businesses with many valuable features.
The app stands apart in a crowded industry partly because it is a SaaS software, which makes it compatible with a wide variety of hardware.
It should be no surprise that thousands of users and eCommerce companies have come to vouch for it, given its fantastic design tools, unusual and animated alternatives, and devoted development staff.
Best Features
Crello has received overwhelmingly positive feedback as a result of the numerous animation capabilities and template options that it provides. The first of these is outstanding in its quality.
There is a template for everything, and all of them seem professional and beautifully done, providing more room for customization so that consistent branding can be achieved. What about the animated sequences?
They are arguably the feature that receives the most accolades since they are enjoyable, inventive, and not overly complex to figure out.
Pros:
Animation and video features of the highest caliber.Lots of great, editable templates to choose from. Regular revisions are made to the content. Both the layouts and the stock pictures are of excellent quality.
Cons:
The search feature might need some improvement. Not as friendly to users as some of our rival products. There have been reports of problems with the upload area from a few users.
Canva
Canvas popularity has skyrocketed in recent years, and the primary reason for this is because it is so straightforward to use.
The app is easy to use and doesn’t take much time to learn, making it great for eCommerce firms that want to concentrate on selling their goods or providing their services rather than mastering the intricacies of a piece of editing software.
Canva, much like other applications of its like, is offered in both a free and a paid edition. As a result, it has everything from frames to filters, effects, and text, among other things, and it does so without an overly confusing user interface.
Best Features
The fact that Canva is both a picture editing software and a comprehensive graphic design tool is represented throughout the entirety of the program itself.
Its picture modification tab does its job, and it does it well. It has all of the typical brightness, contrast, and saturation sliders and options that change blur, x-process, and a few other things.
Canvas app connectivity and built-in stock pictures, both excellent quality and diverse, are the show’s real stars. There is a good chance that the first of them has all you require, but if not?
Pexels, Pixabay, YouTube, and even GIPHY are readily available through the app interface to meet any of your requirements for the inclusion of material.
Pros:
Easy to use for everyone, regardless of prior knowledge, the front selection is very efficient in terms of cost. A substantial amount of included stock photographs
Cons:
Templates aren’t as spectacular as in other apps. The free version may have some functional restrictions.
VSCO
The VSCO girl fad may be the first thing that springs to mind when you think of the app, but the app certainly deserves to be remembered for more than just one trend alone.
VSCO is a photographic application and a sharing platform that operates on a “creator-first” premise. As a result, the application is somewhat decent. It emphasizes creativity and simplicity, concentrating on making little corrections and modifications to produce the best-looking photographs possible without making them appear excessively manipulated. The editing solution is not entirely on par with programs such as Photoshop Crello, and others, but it has polished the fundamentals while maintaining a high level of aesthetic appeal.
Best Features
As said before, the VSCO app is not designed for the kind of dramatic alterations and content production that some of the others on the market are. Instead, the focus should be on the little particulars. If you can get those correct, the shot will turn out beautifully. Fortunately, the app has various options that can be utilized to assist in completing this task. However, X-skew and Y-skew are two of the most useful since they enable you to essentially extend the photo along each of its respective axes, modifying the angle at which the shot is seen. The camera controls are also quite convenient, and they will help you take superior photographs of your products, advertisements, or anything else you want to picture.
Pros:
Even when they aren’t highly stylized, filters nonetheless have a significant impact and enable angle adjustments without the need for annoyance. In addition, they have advanced camera controls. The photo editing game is completely transformed with the addition of angle adjustment.
Cons:
A solution that is a bit too easy to use as an all-in-one package for eCommerce and other types of enterprises. The premium version is required for the majority of filters. Other forms of commercial software make more sense from a monetary standpoint.
Are you unfamiliar with this entry on the list? BeFunky is an all-encompassing editor, and graphic design solution developed to make it easier to create marketing campaigns.
Please pay attention to companies that sell their products online! The fonts, frames, and filters are given the prominence they deserve, and even in the free edition, there are many options to choose from. In addition, cropping, color, temporary adjustments, and overlays have not been neglected, which contributes to an editor in which you can have faith. Finally, because there are no advertisements, no watermarks, or other pointless distractions, you are free to focus entirely on what you do best without being interrupted.
Best Features
The user interface of BeFunky is, as was to be anticipated, straightforward and not excessively cluttered or complicated. This makes it possible for virtually anyone to take it up and utilize it to its maximum capacity without too much struggle. The software’s drag-and-drop editing, themed effects, and templates are the show’s real stars; the app’s user-friendliness is merely a bonus. An integrated stock photo choice from Pixabay, Pexels, or Unsplash is the icing on the cake for a photo editing program capable of various tasks.
Pros:
Option for superior service that is both free and affordable includes collaborations with several image-sharing websites. The navigation is a breeze.
Cons:
No layers or blend modes, Limited editing options, and Minimal graphic design elements like adding text elements
This Guest Post has been provided by Robert Lewis
Internet marketing tools bring in business; it’s that simple. The sometimes-challenging part can lie with how one uses those marketing tools to bring the business in. Any savvy on-line business owner absolutely must have a working grasp of the IT, coupled with the psychology behind how Internet users think–knowing their needs and buying patterns–as well as researching, tracking and getting ahead of technological trends.
Here we’ll cover some necessities any website should incorporate in order to increase online traffic, maximize conversion rate and generate revenue.
Your Website:
A company’s website is the core of a business’ online presence. The key is to develop a site that can be easily found during a search which provides relevant information, fosters personal engagement and develops the kind of trust and confidence consumers, wholeheartedly, appreciate.
1: Make contact information visible and accessible~
Contact information can play a key role in gaining higher rankings in search. Just make sure the contact information for your business is prominently displayed (ideally, on each page) including full local address, with directions, if applicable, and not using a P.O. Box address, if possible.
Additionally, an email address and links to social media channels are crucial for enabling consumers to contact your business 24/7! By featuring your social media channels, your site will ignite engagement and enable visitors to view a continuous stream of meaningful and personal information about your business.
2: Incorporate Live Chat~
Live chat allows for your business to interact with your visitors in real-time. Potential customers gain valuable insight into your product or service; and it’s an excellent venue and opportunity to build your visitors’ confidence.
3: Utilize an appealing, easy-to-use interface~
Eye-catching color schemes in addition to seamless navigation are crucial since they will reflect the professionalism of how you handle your business. Pay close attention to your site’s text and visuals’ formatting since graphics, videos and other content can produce sluggish load time which can be a conversion killer.
4: Use dominant and searchable keywords on the front and backend~
As seen on MMT Advertising, Search engines ‘reward’ web pages with the right amount of ranking factors or ‘indicators’. A few factors that should be targeted, regarding search-engine ranking success, would include, but not be limited to, the following:
Content:
** research and use keywords and phrases people might use to find your content
** provide abundant, quality content
** engage your visitors to keep them reading, as opposed to quickly exiting
HTML:
** make sure HTML title tags contain keywords related to page topics
** use meta description tags which depict what the pages are about
** create headlines and subheads that use header tags with relevant keywords
Design:
** search engines should be able to ‘crawl’ the sites’ pages
** the site needs to load quickly
** URLs need to be short and contain significant keywords regarding page topics
5: Be mobile-friendly~
Surprisingly, a vast majority of websites are not mobile-optimized; and they should be. A 2012 Local Search Association survey revealed that 32%, or almost 1/3, of their respondents chose mobile phones or a tablet, instead of a computer, to look up information for a product or service.
To not ensure that one’s website can be accessed on platforms other than a computer’s desktop is like intentionally blocking traffic to your site.
6: Track results~
By properly tracking website traffic, you can glean insight on how many customers visit your site, where they are from, what keywords they’re searching for and what specific content is meaningful. One can, then, gain clarity on how to further enhance the website’s visibility and performance.
Your website’s presence does make all the difference!
Karen ‘s knowledge about internet marketing continues to prove insightful and practical. In addition to writing she is a retired educator from Nebraska.
Choosing the right Content Management System (CMS) for your blog, business, or affiliate website may seem like a daunting task, but it doesn’t have to be. These days managing the appearance of your site is easier than ever.
With thousands of free templates to choose from, plenty of useful add-ons, and support staff all over the world, most entrepreneurs can be up and running within minutes without spending a dime.
Save Some Overhead – Fire Your Graphic Designer
In the early days of internet business graphic designers made an enviable amount of money by designing websites in html. The high price tag came with good reason, html can be challenging to update without causing upsets elsewhere in your site. These days, however, cosmetic changes to your site, graphics, and overall design can be done in minutes – with just a simple drag and click. No graphic designer needed.
Choosing the Right CMS for Your Business – What to Look For
There’s a CMS that’s right for every business need, from small storefronts to large enterprises, there’s a CMS that suits them all. What’s nice to know is many of the most powerful and competitive options are also free.
Start by looking for something that’s open source with a large body of contributors who are passionate about building a powerful, user-friendly CMS. Oftentimes this means you’ll get regular updates and a trustworthy group of support should you need assistance. For the sake of discussion I’ll cover three of the most popular choices ranging from easiest to use to most challenging.
A Quick Comparison of the Top CMS Options
- WordPress – By far the most popular CMS available today, Wikipedia reports over 60 million users all over the world rely on WordPress to power their site. A great deal of functionality is packaged within a very user-friendly environment that makes updating a business site simple and less time consuming.
There are thousands of themes available, some are free and the more professional styles come at a reasonable fee. It’s important to know the difference between WordPress.Com and WordPress.Org, however, the former is for the free hosting of a blog and the latter is intended for professional use with your own personal domain name.
- Joomla – The second-most popular CMS in use today, an estimated 30 million downloads have occurred as of March 2012, according to Wikipedia. Joomla offers greater flexibility and power for businesses that demand a reliable method of making updates quickly and easily. Open source in nature, with regular updates and a large support group, Joomla offers a decent alternative for those who are looking to do more than just host a blog.
Rather than being built upon html, like standard templates, which can be full of unnecessary code, Joomla calls upon the Model-View-Controller (MVC) software style in all of its architecture. This is a fantastic option for businesses, such as eCommerce and real estate sites that require more oomph from their CMS.
- Drupal – If you’re looking to get into eCommerce, build a decidedly complex site, or host a large community, then Drupal may be the right choice for your business needs. Bear in mind, however, that this powerful tool requires some expertise to get the full functionality – it is a power tool, after all. Drupal can handle it all, from the smallest of blog to the most security-conscious of agency.
Though some study and skill is necessary to master the Drupal CMS, the end result is well worth the effort. Like all open source projects, Drupal offers an extensive body of support as well as frequent updates, and with each new release it becomes easier to use. If you like to feel like a true master of your domain, Drupal may be the CMS option you’ve been searching for.
Where’s a Newbie to Start? The Ideal CMS for Beginner
The best CMS for your business needs is ultimately a personal decision, but if you’re looking to get your feet wet and expand from there then WordPress is likely your best option. WordPress offers fantastic practice in learning how to make a website for free. Then, once you have more confidence and technical expertise you can make the leap towards Joomla or Drupal.
Freelance writer Rick Mercado loves working as an online marketer because it allows him the ability to work from the comfort of his own home, or his local coffee shop with the urge strikes. A fan of the outdoors, Rick loves the freedom that his work-at-home lifestyle affords because it gives him plenty of time to explore his neighborhood of Halifax, Nova Scotia. When he isn’t working, researching and writing, he can be found pursuing his dream of learning to be a pilot.
Guest Post
Bloggers: Are You Procrastinating Right Now When You Should Be Working? This Article Will Get You Back To It
Procrastination is in many ways the blogger’s worst enemy. You haven’t uploaded a new post in a long time and have a small window to do it in, so you sit down hoping to write a few blog posts only to find yourself browsing around YouTube and watching funny videos of cats. Sure, those cats are often hilarious, but they aren’t going to make your blog any more successful, appease your impatient readers or earn you any money. This is a problem faced by many of us and it’s one of the biggest time (and therefore) money wasters that we deal with on a daily basis.
In fact, I’d say that there’ a good chance you’re procrastinating right now. Perhaps you sat down planning to write an article for your site, but then got distracted while you were browsing through the research. You maybe read a couple of unrelated articles, checked your email, then went back online to ‘close the tab’. Maybe you were just about to when you saw this article title and though ‘just this one more article’.
Well it’s time to stop, and fortunately I know just how to get you back to work. Below I’m going to share some strategies that can make it much easier to work through your to-do list, and by the end of it you should be back to work and have stopped putting it off. Then, whenever you find your eyes and mind starting to wander, you can just apply these same strategies again…
Step 1: Create a To Do List
The first thing you need to do is to outline exactly what’s required of you for today. By doing that, you will be able to better plan your day and you won’t find yourself putting things off because you’re not sure what’s best to do next. Make this detailed too so that nothing vague is on that list. For instance, don’t just write ‘write blog post’, but instead write the title and subject of that post. This way you won’t lose time deliberating on what precisely to write and you can disengage that part of your brain to just work through the tasks directly.
Step 2: Start With the Fun
You’d think that it would make more sense to start with the most boring or the largest task on your to-do list first would make sense, but in reality that’s often a mistake. Instead, try starting with the job that’s mot fun or at least most bearable. That way, you won’t dread getting started quite so much and you’ll be less likely to carry on putting it off. But then, once you’ve done the fun task, you’ll find that the whole list looks much shorter and more bearable.
And if you don’t have a fun or a bearable task on there? Well then find a way to make the jobs more interesting. If you need to do some writing for your blog, then you should try and make the posts you write relate directly to something that’s currently on your mind. Likewise, if you were putting off going to the gym, you could make it more fun by using new exercises or making a challenging routine to push yourself. However you do it, if you make the job fun and challenging then it won’t be so likely to feel like work and it will be easier to stay focussed on it. This is an example of working with your brain. There are more here.
Step 3: Don’t Check Your E-Mail… Or Anything
So you have your to-do list and you’re raring to get started with work. What do you do now? If the answer you were about to say was to ‘check your e-mail’ then that’s what you’ve been doing wrong. Checking your e-mail at the start of your ‘shift’ will mean you’re not focussing on your work right from the word go, and will create too many opportunities to get even more distracted (by thinking about what’s been written, or by writing a response). Instead then, make checking your e-mail a ‘reward’ and use the same attitude for making tea or doing anything else that distracts you from your main job (and only award yourself one at a time after you’ve done a good amount of work). That way, rather than making tea, checking your email and reading the news and finding you’ve done no work after an hour, you can do one of those things at the end of each hour and find you’ve finished most of your work by the time you’ve done all three.
Featured images:
- License: Creative Commons image source
- License: Creative Commons image source
- License: Creative Commons image source
- License: Creative Commons image source
John Miller is an expert at social media marketing. Having been in this field for over 10 years, he has sound knowledge of its working. A music lover, he likes listening to his favourite soundtracks in his spare time.
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