When it comes to your business, marketing is extremely important. With the popularity of social media, gaining marketing tips can be much easier than years before. There are plenty of branding and marketing gurus using social media sites like Twitter to share their expertise with others who are interested in similar topics. If you want to gain more valuable information about branding and marketing your business, then you want to make sure to follow these eight people on Twitter.

1. Chris Brogan

Chris Brogan is a very smart marketing and online communication guru, and if you’re interested in either topic, then you’ll certainly want to follow him on Twitter. He regularly uses the social network to share his opinion on certain technologies and platforms and will even provide his followers with marketing advice and insight on a regular basis.

2. Dan Schawbel

Dan Schawbel is very insightful when it comes to branding yourself or your company, and he’s a great person to follow on Twitter. Along with following him for his branding tips, you will also gain links to his blog that will further educate you on the topic of personal branding.

3. Keith Ferrazzi

Keith Ferrazzi is a very popular marketing expert who has shared his expertise at a number of marketing and branding events. Along with discussing how to market and brand yourself on platforms like social media, he will also teach you a thing or two on how to market your business by building relationships.

4. Maria Duron

When it comes to branding your business, Maria Duron is the person you want to follow. Along with tips on how to successfully brand yourself or your business, she’ll also provide you with tips on how to improve your brand’s image if you were to ever come into a PR nightmare. Her tweets are definitely tips you can’t afford to miss.

5. Karen Kang

Personal and corporate branding in the area of expertise for Karen Kang, and she uses Twitter to share her knowledge on both topics as well as provide her followers with branding ideas and news.

6. Liz Dennery Sanders

If you’re a woman business owner, then you’ll certainly want to follow Liz Dennery Sanders and take in the advice she has to offer. Her focus is on branding for women-owned companies, and she will certainly inspire you to bolster your company’s branding through the use of one of her many great tips.

7. Kim Brater

Kim Brater focuses on branding, telling her followers what works and what doesn’t. Not only will she share valuable tips to help you better brand your company, but she’ll also give you insight into which branding and marketing mistakes to avoid in order to keep your business up and running successfully with a healthy brand image.

8. Jennifer McClure

Branding isn’t just important for marketing—it’s also important when you are personally looking for a job. Jennifer McClure will help you learn how to brand yourself so that you are seen as a must hire to employers. She also offers advice to employers to teach them how to brand their company so that people want to work there, and also so that they know what to look for when it comes to hiring new employees.

Selma Jones is a writer, social media aficionado, and marketer for Cloverleaf Innovation. She currently lives in Chicago where she has practiced her profession for over eleven years.

Maybe you have the new software on your Apple device that has made headlines as not being reliable, or perhaps you’re just tired of the rivalry between Apple and Android. Either way, if you have a smartphone or tablet, you may want to invest in some apps that can get you from Point A to Point B without any hiccups. If map apps are what you want, these three are good places to start.

1. MapQuest

Well, before Google Maps was popular, you probably looked directions up on your computer through a bit of website known as MapQuest. Well, MapQuest now has an app, and if you have a dedication to the web version, you’ll undoubtedly want to download the app.

MapQuest is not only free to use, but it will also provide you with voice-guided directions, which can help you from having to look at your screen while driving. You’ll also receive turn-by-turn directions, so there’s no need to try and guess where the map is trying to take you or how to get from one street to another. You can also use the app to check current traffic or look for restaurants or other establishments in your area.

2. Waze

With over 30 million users, you can rest assured that Waze will help you get to your location. Not only does the Waze app serve as a GPS, but it will also provide you with real-time traffic information and give you route options to take. In addition, the directions are voice-guided, so you’ll never have to look at your phone for directions. And if you end up in a traffic jam, Waze will help you find the best way to get out of the jam and get to your location.

Waze uses the information from its users to determine roadblocks, traffic jams, and times, so if you’re using Waze, you’ll be helping others in the area learn the best routes. And to make Waze even better, you can also use the app to find the cheapest gas in your area.

3. Motionx GPS Drive

If the first two don’t sound appealing to you, you still have Motionx GPS Drive. This app will provide you with real-time and predicted times for your trip. You can view the app in both landscape or portrait mode, and you can also see the designated speed limit for the road you’re traveling on the right on your screen.

This app also has voice-guided directions, and you can choose the voice you want to hear. They will also give you detailed maps to ensure that you stay on track when coming to complex intersections. You also have the option to integrate the app with both Facebook and Twitter, and if you’re not traveling by car, Motionx GPS Drive will also give you walking directions.

Nobody likes getting lost, and sometimes you want something different than Google Maps or a non-functioning Apple Maps. If you’re headed out, make sure to have these apps on hand to keep you on track.

Jacob Smith works for Nissan auto in the sales department. He is an avid blogger and enjoys writing about his favorite car models and the dangers of drunk driving.

Knowing Where To Start

There are a number of conceptual business models that are used throughout the professional world in order to enable business to have direction and a clear set of achievable objectives. One of the most beneficial aspects of the ISO 27001 standard is that it is defined with an organization’s business plan in mind. It is the intention of the standard to fit into an already decided set of principles and liberate a business in its information security procedures.

What Should A Business Model Encompass?

Businesses can thrive or fail on their business model and planning, so knowing what should be in your plan is critical in every sense. An effective business model should be aligned with the goals and objectives, both short and long-term, of the organization. To this end, every single individual element of planning or task should be undertaken with the business model firmly in mind.

ISO 27001 is in fact a great way to discipline a business model. The ISO 27001 standard calls for the continuous evolution of information security and of high levels of governance. Applying similar principles to your business model will ensure your business remains operating at a healthy level and continues to be ahead of the competition. If the business model of an organization does not work within the objective framework then it is more likely to prove to be unsuccessful.

Types Of Business Model

There are four main types of business models that are used throughout the world. Understanding which one fits best with your business could give you the key to profit and success. Understanding how an information security management system, such as ISO 27001, fits into these models in relation to your business, could also prove critical.

The most common in use today is the business model canvas. This is such a straightforward and productive method as it has many positive outcomes. At a glance, a potential investor can look at an overview of the business as a whole and decide whether or not they see investment potential in the organization. On a larger scale, it enables consortiums to bring together ideas and formulate a plan in a simple manner.

This is by far the most well-rounded business model and also allows for the most consideration of information security, as it allows many aspects of a business to be viewed at once.

Other popular ideas include the business reference model and the component business model, although both of these focus specifically on business areas rather than an overview, meaning ISO 27001 implementation may not be as simple to integrate into the business plan.

Bough SEO is a London SEO agency that specializes in all forms of digital marketing.