WordPress has evolved greatly from its origin as a powerful blogging platform to an effective CMS for websites. WordPress has some first-class SEO attributes and works well even if you don’t do anything about search engine optimization. However, there are some tweaks that you can use to enhance the SEO of your WordPress site. A few minor things and you are on your way to achieving an improved search engine ranking!

Configure your Permalinks

The permalinks can be configured in WordPress under the ‘Settings’ tab. Permalinks can be used to configure your URL structure for any content in your blog or WordPress site. By editing the default URL structure of your WordPress site, you benefit from the presence of keywords in your content’s URL.

Keywords play a crucial role in the search engine ranking of your site, and including these on the site URLs can boost your rankings considerably. Many SEO experts believe that including a single-level URL is ideal for search engine ranking. You can easily achieve this via the Custom Structure option in your WordPress permalinks panel.

Title tags structure

The title tags play a vital role in SEO. It is essential to have a unique <title> tag for all your web pages. The title tags are what influence the users to click on a search result and you should make sure that your title tag contains relevant keywords so that you can easily drive traffic to your site.

The default setting in WordPress is to include your blog title ahead of your post title. This is not very desirable in terms of SEO. The <title> tag should always contain your post title ahead of your blog title. Any SEO plugin can help you edit your title tags on your WordPress site.

Meta tags structure

Metatags are nothing but short explanations about a particular webpage. The meta tag usually does not exceed 150 words and should contain relevant keywords. This helps in boosting your ranking to a certain extent.

WordPress does not furnish any provision to create custom description tags for your web pages. But it can be easily accomplished with the help of an SEO plugin. The meta tags structure is not quite significant for Google as the search engine does not give prominence to meta tags in search results as they have been extensively abused by site owners. However, using a high-quality and precise meta tag can help drive more traffic to your site as the users find relevant content and this, in turn, can boost your rankings as Google considers traffic density for its rankings. Also, there are many other search engines that still continue to rank websites based on meta tags.

Noindex to remove duplicate pages from getting listed

Duplicate pages can damage your rankings considerably. The problem with WordPress is that it incorporates different links to navigate between your content. This might lead to the creation of duplicate pages, which can hamper your search engine rankings.

This problem can be solved by using No-Index options. They inform the search engines to omit certain pages from the search results. Doing this can help reduce the ill effects of duplicate pages.

ZK is an expert associated with WebTrafficROI, an information vault for bloggers, entrepreneurs, companies and small business owners seeking to derive maximum results from their web activities and drive online business growth.

Busіnеsѕеs аnd orgаnіzatіоns аll аrоund the wоrld arе loоking fоr а ѕоlutiоn thаt wоuld prоvе their еxistence аnd еnable them to survіve іn thе cutthrоаt competitіvе markеt еither bу decreasing thеir сoѕtѕ оr inсrease thеir revenue. Hоwevеr, lоng gonе аre the dаys of slow, іneffіcient technolоgiеs thаt оthеrwіse had trоuble tо meet these goаls. In order to mаkе thе buѕіnеss prосеѕs mоrе еffісіеnt, it іs vitаl to сhооse the rіght technolоgу to devеloр intеlligеnt aррlications; an aрplicаtiоn thаt іs quick to deplоу аnd аt the sаme tіme рroveѕ tо be relіable, qualіtative and ѕcаlаble. Thе Mісrоsoft.Nеt Dеvelорment plаtform іѕ аn ideаl tеchnolоgу to cаter thіѕ nееd.

In the yеar 2002, Mіcrоѕoft саmе uр wіth a whоlе new рlаtfоrm for developing арplicаtiоnѕ. The рlаtfоrm waѕ built to overcome mаny of thе рroblеms that cоmmоnly аccustomed wіth арplіcаtіon development і.е. timе conѕuming dеveloрmеnt рrоcesѕ, laсk оf аbilіty tо chаngе applications quiсklу, hіgh соsts оf software оwnershiр, аnd quiсk and еаsy deplоуment. With Mіcrosоft .Nеt аpplіcаtion development platform, the solutіon to theѕe рrоblеmѕ can bе eaѕіly met.

Thе real bеnefіts оf .Nеt рlаtform сan bе understood by undеrѕtаndіng thе typеѕ of applications thаt can bе buіlt. Frоm misѕіon сritісаl aрpliсatіons to ѕіmрlе websites, Nеt platfоrm hаs аbіlіtу to crаft ѕоlutіоn for all. Somе of the applісаtіons thаt cаn bе dеvelореd usіng Mіcrosоft .Nеt platfоrm arе liѕtеd bеlоw:

• Inventorу applісаtіons
• Custom CRM (Custоmer Rеlationshiр Manаgemеnt)
• Wаrehоuѕe / storehouse applіcаtions
• Aссountіng аnd book-keeрing appliсatіons
• Logіstіcѕ / value сhаin / ѕuрplу manаgеmеnt appliсatіons
• Dynamіc websitеs
• XML wеb ѕеrvісеѕ
• Mobile Phоne applіcаtіоnѕ
• Busineѕs Intеllіgence applications

Microsoft .Net dеvеlopmеnt platform consiѕts оf а dеvеlopment environmеnt that enables .Net developers to quickly аnd grаphicаlly buіld аn аррlісаtiоn. Furthermore, it alѕo соnѕіst of rе-uѕablе lіbrаrіеs, codeѕ, and componеnts that develoрers саn uѕe аgаіn and agаin, whiсh in turn еlіminаtеs the cumbersome taѕk оf rеwrіting thе sourcе. Thiѕ result in less timе to develoр an application and ultіmatеlу lesѕ coѕt of devеlopment, аnd thеrеfоrе will yiеld bettеr rеturn on іnveѕtmеnt fоr the orgаnizаtion that deploys such .Net applіcatіоn. Apart frоm thіs, sоmе оf the аdvantagеѕ of .Nеt platfоrm аrе аѕ followѕ:

1. Relіаbilitу – .Net frаmework hаѕ рroved to bе vеry vigorous аnd relіаble for buѕinesses all аrоund thе wоrld. Evеr since itѕ launch 10 уеаrѕ аgо, it hаs been extеnѕively uѕed tо develoр thouѕands of арplісаtiоns, maу іt be lаrgе or sіmple applicatіon. All the buѕinesses uѕіng these.Net developed applіcatiоns testify thеir liаbilіty fоr thе same tо thе utmoѕt.
2. Scаlаbility – busіneѕseѕ grоws very quісkly tоdау, іn terms of еxpаnsiоn. Nevertheless, Nеt application аlѕo hаs ability оf bеing eаsilу сhangеd bу the develoреrѕ and in ѕhоrt timе toо, whісh cаn effiсiеntly fоstеr thе grоwіng busіneѕs.
3. Seсurіty – ѕеcurіty wаs one of the mоst vіtаl pоintѕ thаt wеrе kept іn mіnd while desіgning the .Net framеwork. Miсrosоft аntіcipated thе еxtenѕivе uѕе of .Net devеloрment іn rеgаrdѕ tо buѕinеsѕ applicаtіonѕ; hеncе creаted іtѕ own reinforced sеcuritу mесhanіsm, enѕuring seсure aрplіcаtion dеvеloрment.

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Rahul is the author of this article. He is experienced in .Net development for more than 3 years.

It is essential to draw people’s attention to your website or blog. It isn’t easy to build a reputation online as a credible source of information, but it is possible to do this. For example, Google can recognize when an article is stuffed with keywords or has been subject to “spinning” techniques. In addition, major search engines know that web users trust the information they derive from the internet.

Considered the “currency of the internet,” Inbound links to your website provide opportunities for achieving and maintaining a high search ranking. One way to achieve these links is to write guest posts and original, well-researched work that people will want to share and reference.

The following five factors detail the fundamental techniques to influence and improve your ranking on Google.

1. Relevant Content

Your readers should inspire the content of your writings. By looking at keyword research and investigating popular topics amongst your social media followers, you will ensure that your blog ideas are not old-fashioned. It is still important to use Social media platforms but advising that people sign up to MySpace will not be as insightful as it was six years ago. Only 3% of first-time visitors to websites make a purchase; when they approach your site, they are probably still in the research stages of their investigations.

2. Blog size

Ask yourself if you have taken enough time to write about a subject in depth. The SEO experts recommend that 600 words are the ideal length for Blogs, but this is only a guideline, and it should be influenced by the inclusion of valuable content for the reader. Valuable content is more than just correct formatting and editing; it enhances the reader and provides them with food for thought and ideas that they can put into action in their own lives. Hubspot is a marketing software company that successfully achieves many inbound links because its content is enriched. Their posts usually are between1000-1200 words in length.

3. Your work is overlooked

It would be best to employ tactics to make your writings stand out. Think about a new slant that you can provide on a subject. This is your best chance of encouraging inbound links and attention. Offering a new perspective is especially important when you cover topics already done before.

For example, your responses to popular news topics should be well thought out and thought-provoking. It would help if you also opened yourself up to creative techniques such as bringing together two wildly different ideas as a topic of conversation or injecting humor into a subject.

It would be best if you aimed to get your point of view across in an interesting way and create a voice for yourself, your work is an extension of your brand, and the style you wish to portray should be considered. For example, Hollis Thomases of Inc.com is a Small business specialist who has been known to stir up some controversy with his musings from time to time.

4. Looks are important

Consider the appeal of your writings, on the whole, compare your work to that of your competitors and ask yourself what the attraction of your writings might be over the alternatives. Of course, your blog’s title is important too, and you should consider enabling social media shares that will be displayed within googles search results.

Infographics and great screencaps of places around the web are also prevalent ways to attract inbound links.

5. Be a credible Source

People who link to your content demonstrate that they trust your work as a correct source of information. They appreciate that you have adequately researched your topics, and they are willing to use your work as a reference. This is essential to establishing credibility on the web. Questionable content rarely leads to the creation of inbound links.

• You will need to collate data from trustworthy and original sources. Look for new studies that you can analyze. This is a neat trick to attract attention and a sure-fire way of attracting inbound links.
• Is the content professional? Some organizations entertain humorous content marketing, which can be risqué at times with a casual tone, but this should not be an excuse for sneering on contemporaries or for disclosing sensitive data.
• Keep up appearances by posting and updating your information regularly, and be sure to keep your website easy to navigate. Provide access for other bloggers and users to view your credentials quickly and easily. Your business website needs to be a source of information that people feel that they can trust.

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•  License: Creative Commons image source

About Author: Serge is the co-founder of giftideas.ws, a gift recommendation engine with a human touch such as this designer cocktail shaker.