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CONTENT MARKETING CHECKLIST – THE ESSENTIALS

Checklist for content marketing essentials

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Content Marketing Checklist

When creating content that is going to be valuable in attracting a defined audience it is important to remember four key areas, all of which WPcult can assist you with. Your content should try and combine all of the following:

  • Educate

Educational content conveys knowledge to the user. Insightful videos that answer a question can leave a lasting impression. This includes videos such as ‘how to’ tutorials across a spectrum of areas: how to tie a tie, how to start a business, how to draw, or even how to be a ninja. Educational content satisfies the consumer’s thirst for knowledge or answers a defined question. This will be content worth viewing and sharing with selective audiences.

WPcult can research what people are searching for around your brand and what consumers want to find out. This in turn will drive traffic to your content.

  • Inform

Whereas educational content answers people’s questions, informational content can keep people up-to-date with news and events, as opposed to responding to questions they may have. Social media is now the go-to platform for the collection and distribution of this content, as opposed to old media channels. The challenge with this form of content is its time-limited nature with content becoming irrelevant when lacking context.

  • Entertain

Telling stories is as old as the human condition itself. Evoking emotion through entertainment is a great trap for viewers. Video is the ideal tool for evoking empathy or extreme emotion, whether this is through humor or sadness. As one statistic claims that video is worth 1.8 million words, this is the optimum medium to showcase the marketing power of entertainment. Humour also works with text-based advertising and memes, but the humor in video-form is likely to achieve more views and shares than anything else.

  • Inspire

One often overlooked goal in content strategy is to provide inspiration to viewers and consumers. Inspiring content can be anything that encourages people to try something new, challenge themselves, or push their limits. Showing the achievements of others, those who have overcome adversity or other challenges will often inspire people to do something featured in the video or to buy a product to help them do that. This can be particularly beneficial in charity campaigns.

Top 28 social marketing resources

Not on this list but we will go over at a later date are

Findable, Readable, Understandable, Actionable, Brandable, and last but not least Shareable. Also Essential are Awareness, Interest, Consideration, Decision, and how you get there Research, Planning, and Ideas, Execution/Creation, Optimization, Distribution and Analysis of the data, Retweak until you have the best results.

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5 Reasons Why You Should Or Should Not Use WordPress Plugins

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5 Reasons Why You Should Or Should Not Use WordPress Plugins 13

5 Reasons Why You Should Or Should Not Use WordPress Plugins 14

Depending on your needs, WordPress plugins are the best and worst aspects of WordPress. The whole purpose of plugins should be to provide a certain function or solve a very specific problem. They should never be used unnecessarily to satiate a desire to indulge in brand new technology. WordPress plugins can be a real-time-saver but they can also allow you to be lazy when creating your website. The real key is knowing when you should use them and when it is best to avoid the use of plugins. Below, we discuss five reasons to use plugins and five reasons not to.

When You Need Plugins

1- For Speed

You can greatly speed up your WordPress posts and pages by using a plugin such as WP Super Cache. This allows you to make static HTML versions of your posts and update them as and when you choose. If you receive a lot of traffic, this is useful as it reduces the need for server-side processes to generate a post when a visitor looks for it. Super Cache is capable of almost tripling page loading speed in some cases.

2 – Anti-Spam

If your blog is popular and receives a huge amount of comments, it can be a pain weeding out the spam comments left by trolls with nothing better to do with their day. Thanks to Akismet, you can filter out spammers that are registered on the Akismet database. This plugin is known to remove over 99% of spam comments.

3 – When Search Engines Bypass You

Google XML Sitemaps Generator enables search engine spiders to index the content of your website. It alerts search engines every time there is new content on your site which is ready to be indexed. The regular index is one of the keys to a high search engine ranking.

 

4 – When Your Site Needs More Traffic

The All in One SEO pack plugin is known to improve the search engine ranking of websites. If you want visitors to locate your shiny new website, you need help with SEO. If you can’t rank in the top 30 results for keywords related to your industry, very few people will ever find your site.

5 – To Improve User Experience

PageNavi is a terrific plugin as it provides your website with a pagination feature. Essentially, this means your visitors can quickly and easily find your old posts. You can customize it to meet your specific needs and increase the possibility of visitors returning to your website.

When You Don’t Need Plugins

1 – If You Are Indecisive

WordPress plugins are supposed to save time but if you are guilty of frequent procrastination, you might be better off ignoring them. Picture the scene: You find one plugin and install it only to find one that is superior soon after. You remove one to install the other and continue to add plugins. The extra lines of code added to your template weigh your site down. Each plugin could potentially add additional time to the loading process. Impatient visitors will not wait 10 seconds or more for a page to load.

2 – You Understand That Basic Functions Are All You Need

Knowledge of the WordPress content management system is all you need when you decide to publish your content. You should have immediate functionality and if there are new features worth installing, they will be added in upcoming releases. Simply upgrade these features as and when they come available rather than searching for something new.

3 – When You Value Content Over Excess Style

It is important to remember that you are creating the site for your target audience and don’t need the approval of other website owners. Your customers want a clean structure and useful material. When trying to make a sale, the most important thing to remember is that you want to show them why they need the product/service rather than trying to impress them with a fancy website. Concentrate on improving user experience through videos, images, or text. If you have time for added plugins, perhaps you can go ahead. Otherwise, focus on the basics first and don’t complicate matters needlessly.

4 – You Want Reliability & Speed

But didn’t we just say that plugins can speed up your website? Yes, we did but there is also the possibility that plugins will slow down your website as they force search engine spiders to read more lines when crawling your website. With more lines comes a greater possibility of bugs in your code. Negative reports by search engine spiders can be very damaging so bear this in mind when considering plugins.

5 – You Don’t Like Shortcuts

When used correctly, plugins can greatly improve your website in terms of improving page loading speed, removing spam comments, and enhancing customer experience. Yet when it goes wrong, it can go badly wrong, especially when you are unfamiliar with plugins. If you are of the belief that shortcuts usually lead to inferior
results, perhaps you should steer clear of WordPress plugins.

There are good, bad, and ugly sides to WordPress plugins. They often encourage sloth as creators of websites think plugins are some sort of magic pill. In addition, the ease of use of the existing WordPress system is a thing of beauty and is something that should not be trifled with for no reason. On the other hand, if you have WordPress plugin expertise, there is little you can’t do to improve your site using these tools. In the end, it is a matter of necessity, time, and skill level.

An article is written by Sara Carter.  I like social networks, Google android, http://www.mac-reviews.net/, and psychology. I’m interested in IT services, computer upgrades, computer repair, different computer apps. Love traveling and skiing.

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Adsense Pro Ultimate – Top Selling CTR Worpress Theme Review

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Adsense Pro Ultimate – Top Selling CTR Worpress Theme Review 16

Adsense Pro Ultimate – Top Selling CTR Worpress Theme Review 17

Classic CTR Themes For WordPress have made it pretty easy to build informational websites using Adsense that can get you awesome click-through rates (CTR). Adsense provides you the ready-made income at home and is a great way to earn money in a short amount of time by placing ads on your website, but usually, these sites let you have a great amount of money on the table because of not very good looking designs and under-optimized ad placements.

If you are seeking out an Adsense theme then Adsense Pro Ultimate Theme (or APU for short) ought to be at the top of your list. Although you will find other themes available as a rule you have to pinch them and add extra icons as well as play with the code like PHP, HMTL, and CSS. In fact, most of the Adsense styles are ready-made Adsense and not Adsense optimized. It is almost like the difference between HD ready and full HD, I would for sure, try to go for the 1080p television because of the higher quality. Though 720p is not that bad it is not the top dog in the town.

The Adsense Pro Ultimate CTR Theme is by and large a WordPress theme that is solely built to get monetized with the Adsense to generate you some extra profit or money. This theme is completely optimized and made for the purpose to get the highest possible click as a result of better ad placement, so that you can have a better income, just with the help of this theme. Google has recommended this Ad placement strategy to be used when for better ad placement and profits.

With the help of CTR themes such as APU, Magnum, and others, you have the ability to turn any site into a money-making machine but then again it can only be done when you have got sufficient knowledge about site-building and maintenance.

Adsense Pro Ultimate CTR Theme really works!

If you want the best Adsense WordPress theme then you need to choose WordPress themes from ctr-themes.com. Unlike other themes which need to be tweaked these themes are already Adsense made and you do not have to do a lot of doodling with the PHP and CSS too.

Most of the Adsense themes are Adsense ready, not Adsense optimized. There are a lot of Adsense templates that focus on placing the ads on the header and some ads on the sidebars, I’m quite sure that you have seen plenty of such websites. Ad placement is quite broad and varied plus you also have the option to fully control the ad placement

When all of this trickles down to showing or hiding ads from the viewers not a single other theme comes in the way of the Adsense Pro Ultimate WordPress theme. You can hide ads with one click so that they do not get displayed when you are trying to get your site listed in the search engines and you always have the option to prevent showing your ads.

How is it different from the Competitors?

When you compare Adsense Pro Ultimate CTR Theme with other competitor themes, you always get the advantage. No other theme is so easy to use than this. There is an administrative panel installed in this theme that lets you change the ads and place them elsewhere without changing the original codes of the theme.

Besides this, it also provides a better and faster loading speed for your site. If you get into any trouble then there is always a panel of highly professional individuals who will help you 24/7.

Results

The result is quite obvious. With Adsense Pro Ultimate your AdSense website can generate more revenue when visitors click on the ads placement using the layout algorithm.

Musab Zain is a web developer by profession, who loves creating stunning Adsense WordPress Themes for his customers. More on his work here: ctr-themes.com

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How to Incorporate a Website into Your Website Marketing Efforts

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How to Incorporate a Website into Your Website Marketing Efforts 19

How to Incorporate a Website into Your Website Marketing Efforts 20

In today’s techno-centric culture, you simply must have a business website, no matter how small or “local” your restaurant business is. Consider the fact that the Yellow Pages (yes, that big book that you use to swat flies) has even gone the way of the web. Just as you wouldn’t dream of operating a restaurant without having a telephone number, you shouldn’t miss the boat when it comes to having a business website. Here are some great tips for how to incorporate a website into your restaurant marketing efforts:

The makings of a good website. You don’t need fancy graphics and a complex sitemap to have a good website for your restaurant. Really, you just need to incorporate some basics into your web design to have a site that can effectively speak for your business. At the very least, you should include details about your location, contact information, hours of operation, pricing, and menu items. Ideally, you can also use your website to spotlight members of your team, express your philosophy, detail the history of your business, and show web surfers what your restaurant looks like.

Promotions. You can use your restaurant website to promote upcoming events, seasonal menu items, and special discounts. By highlighting promotions on your site, you encourage your customers to check in regularly for updated information. This is a great way to stay in regular contact with patrons who may otherwise slip off your radar.

Reservations via the website. Most people these days use the Internet to decide on everything from which family practitioner they take their children to to which restaurants they eat in. You can offer them a major convenience (and snag those potential customers who may be just “shopping around”) by allowing them to make dinner reservations via your online interface.

Include your URL on all of your marketing materials. Once you have your website up and running, you need to put it to work for you. That means spreading the word. The best way to make people aware of your website and inspire them to pay a visit is to include your URL on everything from business cards to menus to signage. To really impress patrons with your modernity, incorporate QR codes into everything related to your restaurant; one quick scan from any smart phone will deliver customers straight to your website.

As you can see, there are many exciting ways you can use the web to improve upon your restaurant marketing efforts. Try not just one, but all, of these methods to get the most out of your business website.

About the Author: Brian Rage recently opened his own restaurant. He set up his new restaurant point of sale system, created stunning elegant menus, and finally had his website designed to match his theme. Talk to a marketing expert if you aren’t sure how to create or run a website.

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