When you have a real estate blog, sometimes it can be difficult to come up with enough topics
to write about on a regular basis. If you want to be successful with your blog, you have to make a
commitment to creating new content regularly. Otherwise, the search engines will look past you in
the rankings. Here are eight content ideas that you can use to boost your real estate blog.
1. Local Events
One of the best things that you can create content about on your real estate blog is local events. If
you are just writing about houses and properties, you’re missing out a golden opportunity. If you
want to sell people on area, you need to promote the local culture and all of the events that take
2. Write About a Sold Property
Instead of only listing properties that are for sale on your website, you may also want to write
some blog entries about sales experiences. This makes it look like you know what you’re doing, and
it also helps people understand the process better. If you have a first time home buyer story, this
makes it that much more attractive.
3. How To
Writing a “How To” post is another good way to get some great content for your website. Whether
you are writing about how to refinance your existing home, how to determine home value, or how
to do a home improvement project, it can help with some great content.
List posts are a great tool to use when creating content. For example, write an article about
the “Top 5 Ways to…” or “Top 7 Mistakes New Homeowners Make.” These posts are easy to read,
and they really can get some attention from your readers.
5. Explain Terminology
You should also be able to come up with some good blog posts explaining real estate terminology.
There is a lot of industry jargon that regular people may not necessarily understand. If you can write
some blog posts defining some of these words, you should be able to get some traffic.
6. Industry News
While you want to focus on your local market as much as possible, it is also a good idea to
occasionally write about some industry news. For instance, if you want to write about how the real
estate market improved nationally last month, this might be some good subject matter.
7. Write About What You Want to Attract
When writing content, you should write about the type of business that you want to secure. Don’t
write about selling multimillion dollar beach houses if your main customer is buying a townhouse
in the city. You’ll bring in more of what you focus on.
8. Include Some Video
Instead of always just writing more posts, you may also want to include some video content on
your blog. For example, you could do a video walk-through of some of your properties and put the
video up on your site. You could do a video of yourself talking about something relevant to the real
estate industry or to home improvement.
Regardless of what you try, just make sure to keep your content fresh. This will go a long way
toward helping your blog rank higher in the search engines and help you get some customers.
- License: Creative Commons image source
Ben Sawyer is an internet marketing consultant and a part time blogger. He is also a consultant and content contributor for www.arvernebythesea.com official blog. In this article he revealed tips he is using for his internet marketing campaign.