Guest Post
Your PreLaunch eCommerce Checklist Not to Miss

Launching an eCommerce store takes way more than just having a website. It encapsulates a thorough consideration of various key elements before the launch of your website. Failing to do so cost you sales, revenues, and customer trust.
In this post, we are going to share your essential website prelaunch checklist, you wouldn’t want to miss out on. So, without further ado, let’s get started.
- Pay attention to the design of category or listing pages
Help your customers easily find the products they are looking for. A coherent eCommerce website with well-designed pages doesn’t go amiss.
Properly designed category pages optimized for SEO allows your customers to find the product of their choice. It also speeds up the checkout process which is a critical element ensuring higher customer satisfaction.
Designing listing pages requires you to have the following key elements:
- Include a quick product view.
- Facilitate internal linking between categories and subcategories.
- Show stock availability.
- Have filtering and sorting options in place.
- Display best-sellers and customer reviews for social proof.
- Make sure you have an effective shopping cart page
Another vital element on your eCommerce launch checklist is an efficacious shopping cart page. The shopping cart is an extremely important place in your eCommerce store.
So, how do we go about creating an engaging shopping cart page? Let’s get you started by sharing these key pointers.
- Avoid having any hidden costs, taxes, and shipping costs.
- Have an attention-grabbing ‘call to action’ for clear navigation.
- Display product details such as the product name, size, color, pricing, and quantity for an enjoyable shopping experience.
- Allow customers to add/remove products and change color, size, and quantity with sheer ease.
- A well-designed and conversion-oriented checkout page
Let’s face it! The checkout page is the place where cart abandonment happens the most.
As a far-sighted business, you must ensure that the checkout process is smooth for your customers.
There are countless eCommerce stores in the digital scape and cart abandonment is a sore point for the majority of them and clearly due to the lack of a well-designed checkout page.
- Have a progress bar page right from the beginning to help customers know how many steps are left to complete the buying process.
- Have a live chat option to provide timely support to your customers.
- Refrain from adding unnecessary steps and combine multiple steps if needed as it will help expedite the whole process.
- Have ‘checkout as a guest’ option in place.
- SEO is important
Your eCommerce store needs to have a robust SEO strategy in place to drive conversions. It is a myth that SEO is dead and numbers vouch for the fact.
More than 37.5 percent of eCommerce traffic comes from search engines and if you do not invest in SEO with a well-chalked-out plan, you are surely missing potential possibilities. You will be left far behind in the competition. So, here is a quick SEO cheatsheet for you.
- Create and submit a sitemap.
- Leverage schema markup to increase the click-through rate.
- Make sure your target keywords are included in the product descriptions and categories.
- Make optimum use of keywords in meta titles, descriptions, and tags.
- Optimize your eCommerce website for speed.
- Focus on creating high-quality and SEO-rich content.
- Get rid of duplicate content.
- Harness 3rd party apps and plugins on your eCommerce store
There are numerous useful 3rd party apps out there in the WooCommerce space and you can use them to your advantage for better customer experience and conversion rates.
It is no exaggeration that your eCommerce launch checklist is incomplete without considering to use 3rd party apps and plugins. Some of the apps/plugins you may want to use are mentioned below –
- Site optimization.
- Apps/plugins for products and inventory management.
- Apps/plugins for marketing and promotion.
- Apps/plugins for better sales and conversion.
Speaking of the best WordPress plugins, we would like to share two of the most trusted plugins out there in the market. The first one on the list is a WooCommerce category plugin named:
- Product Categories Designs for WooCommerce
The plugin is loaded with 2 wonderful layouts and 10 marvelous designs for WooCommerce categories. It offers a categories grid and carousel view.
The best of this plugin is its seamless integration with all popular page builders including DIVI, WPBakery, VC Composer, Beaver, and Elementor to name a few.
More features:
- Change post order
- Display category title and description
- 2 shortcodes
- Include or exclude specific categories
Another plugin on the list is a great plugin for product sliders in WooCommerce called
- Woo Product Slider and Carousel with Category
Woo Product Slider and Carousel with Category is a renowned plugin that is equipped with more than 50 predesigned templates and 8 layouts. You can put several sliders on display including best-rated products, best selling products, featured products, etc.
More features:
- Show product rating
- Display sales
- Custom CSS editor
- Fully responsive
- Multi-lingual support
- Easy integration with famous page builders
- Use email marketing to your advantage
Prudent eCommerce businesses use email marketing quite deftly to their advantage and you must also include it in your WordPress website checklist. There are different types of marketing emails you should use such as –
- Welcome or thank you emails.
- Survey emails.
- Cart abandonment emails.
- Order confirmation emails.
- Promotional offers and festive discounts.
- Setting up analytics
This is a no-brainer, to be honest. No eCommerce business can be imagined without analytics. Make sure you have set up Google and Facebook analytics without missing any key steps.
Also, verifying checkout tracking is important for your eCommerce store. Set up a Google search console and verify your site.
- Download backup of your site
This is one of the most crucial steps you should always bear in mind. You shouldn’t take for granted even a small change you made, because you don’t want to be in a situation when you cannot revert the changes. Also, use the services of a reputed hosting provider as it always helps you a big time. Make it a point to download the backup of your staging as well as the production site.
- Run a mock order test
Perform a mock order test before you launch your website. It should include auditing the whole checkout process of the cart and order confirmation. It goes without saying that you should include all the possible steps your customers would take in a real case scenario. Add a product and increase/decrease the quantity to make sure it is working. Add products to the cart and remove them apart from applying coupon codes.
Here it is also important to see how the product page appears when a product is out of stock. Make a test purchase by checking out the cart, of course besides checking the payment options on there. Once the mock purchase has been made, head back to the My Account section.
- Migrate your website files and DB from staging server to production
You must be working on a staging server and now it is time to move your website files and database to the actual production server. Again, before you do this, you must take a comprehensive backup.
- Enable search engine visibility
Enabling search engine visibility is of utmost importance if you want to be discoverable on search engines. To do this, go to your WordPress dashboard, look for settings and click ‘reading’.
Now look for ‘Search Engine Visibility’ and uncheck the box that reads ‘Discourage search engines from indexing the site’.
Publish changes and you are good to go.
- Install SSL certificate
Installing an SSL certificate is quite crucial if you do not want to face issues later on. It isn’t as complicated as it might appear at first. Install the certificate and activate it and once it is done, you will be able to see a padlock on the address bar.
Your hosting provider should be able to help you with this as well, so if you do not know how to go about it, do not fret.
- Submit your sitemap
Submitting your sitemap to search engines allows them to index your website; however, it should be done only after you are set up 301 redirects correctly.
Submitting your sitemap is fairly an easy process and by following just a handful of steps on Google Console you should be done.
Simply log in to your search console or create if you don’t have one already. Look for sitemaps and click on them. Submit your new sitemap and if you are using an SEO plugin such as Yoast SEO, then the link will show something like this- /sitemap_index.xml
Hit ‘Save’ and that’s it.
Conclusion:
Only a future-ready eCommerce business can survive in the cut-throat competition of the contemporary eCommerce market. We have tried to make the WordPress website checklist as comprehensive as possible. If you keep the abovementioned pointers in mind, you will see boosted sales and Increased profits.
Author Bio:
Amisha Parmar is a content writer and SEO marketing manager at Essential Plugin, which sells a WordPress Plugin Bundle that includes front-end utility plugins. Expert Inbound Marketing Tools, Templates, and Security are required for the overall development of a WordPress website.
Guest Post
Grow Your Real Estate Business With Pinterest

Pinterest is a social media website where users share their favorite images from around the web with their followers. Rather than using words to express themselves, Pinterest users use images and photographs instead. Like other forms of social media, Pinterest offers a unique opportunity for real estate agents looking to grow their businesses.
With so many people using Pinterest these days, there is an opportunity for real estate agents to get the word out about their business. By creating a Pinterest board and sharing high-quality images with your followers, you can drive traffic to your real estate website or blog while also increasing the awareness of your real estate business. Here are a few ways you can utilize Pinterest to help improve your business.
Show Off Your Listings
Since Pinterest is intended for people to share their favorite photos and images from around the Internet, it is the perfect website to show off your current real estate listings. You can pin your favorite listings to your board and share the details of these properties with your followers. When pinning images to your board, it is important that you remember to only share high-quality images. You do not want to share low-resolution pictures that do not show the details of your listing.
Also, when posting images of your current properties, include enough images so you can give your followers a virtual tour of each property. This will give anyone viewing your images a better feel for the property and all of the amenities it includes.
Gain Traffic for your Website
One reason why real estate agents like using Pinterest is that it allows them to gain traffic for their website or blog. Ultimately, when you post an image to your Pinterest board, you will want to attract visitors to your website or blog. Each image that you post will link back to your website, allowing someone viewing your image to click the picture and be taken directly to your website.
This increase in traffic can help you spread the word about your real estate business and attract loyal readers of your blog. Whenever you post an image on your website or real estate blog, you can also pin it to your Pinterest board. This will allow you to gain valuable backlinks for your website as well as direct traffic from Pinterest itself. When you share high-quality images with your followers, they will re-pin it to their board, further increasing the amount of traffic your images create for your website.
Make your Photos Easy to Pin
When writing blog posts or placing images on your website, you want to make the images as easy as possible for someone to pin to their Pinterest board. Including a link on the image that someone can click to pin it to their board will increase the number of times, your images are shared on Pinterest.
Making your images easy to pin increase the chances of your images being pinned as all of the difficult work is taken out of the equation for the person doing the pinning. If your website is full of high-quality images, you will see your traffic start to increase once you make it easy for others to pin your images to their Pinterest board.
Use Creative Captions
When pinning your own images to Pinterest, try to use a creative caption that will capture the attention of people using Pinterest. The more creative and eye-catching your caption is the better your chances become of getting others to view your images and follow your board. Also, including some of your SEO keywords in your creative captions can help improve your website’s rankings for those terms as each image counts as a backlink for your site. Remembering to include your target keywords can pay huge dividends when it comes to your SEO campaign.
Pinterest is a wonderful social media website enjoyed by millions of people every day. Pinterest gives you the ability to share high-quality images with your followers, increasing the amount of traffic your real estate website or blog receives. If you are running a social media marketing campaign for your real estate business, do not forget to include Pinterest with the sites that you are using.
Ben Sawyer is an Internet marketing Specialist and Social Media Consultant. In this article, Ben shared with us some of his most successful tips for the social media campaign he was doing for arvernebythesea.com, an NYC real estate firm.
Guest Post
4 Super Easy Ways to Improve SEO

Having a web presence is extremely important when it comes to marketing your business, and search engine optimization (SEO) is one of the best ways to improve your visibility and reach.
Some companies don’t have the time or resources to invest in an in-depth and thorough SEO strategy, but that doesn’t mean that they can’t reap the benefits of SEO. There are plenty of small things that you can do on your own to improve your SEO that does not take too much time or money to implement. If you want an easy way to improve your SEO, do the following.
1. Use keywords.
Take the time to change out your website copy and make sure that you’re using keywords that are relevant and popular among your industry and brand. Search engines will scan through your website or blog in search of these keywords, and the more often you use them, the more your site will improve. If you don’t have access to your website copy because it’s controlled by a third party, start a blog and ensure that your posts contain keywords and that you’re tagging your posts with relevant keywords.
2. Use images.
Images can be an easy and great help to your SEO efforts. Make sure that you add images to your content and that you are filling in the descriptions of these images with keywords. Search engines also crawl through images, and if your images contain keyword descriptions, it will help improve your SEO.
3. Use links.
Make sure that you are using backlinks and internal links within your website. Link to other blog posts or websites that are relevant to your industry, and make sure that you use internal links to help your web visitors easily move between pages. Both backlinks and internal links will help improve your SEO.
You should also reach out to other bloggers or partner companies and ask if they would put a link to your website or blog on their site. These links act as backlinks for your site or blog, and these too will improve your SEO.
You may also want to consider joining a professional online community or using social media and pushing out links to your website or blog through these channels. Not only do they add backlinks to your site, but they can easily help your site go viral and generate more traffic, and more traffic also increases SEO.
4. Use the right URL.
If you have a blog or a website, it’s very important that you make sure your URLs contain words instead of random letters, symbols, or numbers. Search engines crawl URLs and use this to determine where to rank your website or blog, so if your URL is www.mydomain.com/pumpkins, it will do more for your site than www.mydomain.com/14729dfljddfs.
If you want your audience to find you and if you want to compete with all the other websites in your industry, you need to use SEO. But if you don’t have the resources or time to implement a strong strategy, use these tips to help you get your feet wet. Once you’ve made these small improvements, you can then find the time and resources to invest in a more detailed strategy.
Jacob Smith is an SEO expert writing in tandem with SEOMap. For more information about SEO and keyword analysis, check out SEOMap’s latest SEO book on keyword strategy.
Guest Post
Understanding the Value of LinkedIn Social Link Sharing

Chances are you have a Facebook and Twitter account, but what about LinkedIn? Do you really need to add yet another social network to your to-do list? Yes. The truth is LinkedIn social link sharing can greatly increase readership and page views to your website. Let’s take a closer look at the value of LinkedIn social link sharing.
What Is LinkedIn Social Link Sharing?
LinkedIn social link sharing is simply the process of sharing links through LinkedIn. It’s very similar to Facebook, except with this social networking site, you have the ability for your links to be seen by professionals in your field. This can be huge for the freelance writer or any other online business. You can also choose for the links you share to be visible to everyone or just those that are in your contacts. Another great feature is the ability to share the message on Twitter at the same time.
Why Is It Important?
There are several reasons why LinkedIn social link sharing has become so important. First of all, as mentioned above, you’re connecting with professionals in your field. This means that people that actually want to see your content will see it. Another benefit is that the more people who like your content, the more shares you’ll receive. As more people share your links, the links appear on more websites. This means that there are more backlinks to your site. This is beneficial because it results in your website ranking higher on search engines.
How Can You Get Started?
Your first step is to set up an account with LinkedIn. You’ll be able to add contacts pulled from your email contacts and then you can link to other professionals once your account is set up. The key is to not flood your page with links to your own site. Actually, in the first few days, you want to work with sharing content that is related to your business and sharing the content of others. Once you do start to add your own links here and there, people will be more apt to share your links in return. The important part is to stay active on the site and create more and more connections, which will lead to more link shares.
LinkedIn may not have the same fun environment that Facebook does, but the professional atmosphere makes it a great place to build your business and connect with those in your field. In other words, you can’t afford to have a LinkedIn account and participate in social link sharing.
About the Author: Carey Peight loves to use sites like Twitter, Facebook, and LinkedIn for sharing links and social listening projects. The more you pay attention to current trends, the easier it will be to create content your readers want and need.
-
Tips & Tricks3 days ago
WordPress Security Hacks
-
Pages2 months ago
Write For Us – Guest Post
-
Showcase3 months ago
StylizedWeb.com
-
News2 months ago
How to: Show/Hide any div box with jQuery in WordPress
-
Tips & Tricks2 months ago
Remove the title attribute using jQuery
-
Tips & Tricks7 months ago
How to: show/hide a widget in WordPress with jQuery
-
Plugins6 months ago
Top Membership plugins
-
Tips & Tricks3 months ago
Limit the characters that display on the_title
You must be logged in to post a comment.