Guest Post
Your PreLaunch eCommerce Checklist Not to Miss
Launching an eCommerce store takes way more than just having a website. It encapsulates a thorough consideration of various key elements before the launch of your website. Failing to do so cost you sales, revenues, and customer trust.
In this post, we are going to share your essential website prelaunch checklist, you wouldn’t want to miss out on. So, without further ado, let’s get started.
- Pay attention to the design of category or listing pages
Help your customers easily find the products they are looking for. A coherent eCommerce website with well-designed pages doesn’t go amiss.
Properly designed category pages optimized for SEO allows your customers to find the product of their choice. It also speeds up the checkout process which is a critical element ensuring higher customer satisfaction.
Designing listing pages requires you to have the following key elements:
- Include a quick product view.
- Facilitate internal linking between categories and subcategories.
- Show stock availability.
- Have filtering and sorting options in place.
- Display best-sellers and customer reviews for social proof.
- Make sure you have an effective shopping cart page
Another vital element on your eCommerce launch checklist is an efficacious shopping cart page. The shopping cart is an extremely important place in your eCommerce store.
So, how do we go about creating an engaging shopping cart page? Let’s get you started by sharing these key pointers.
- Avoid having any hidden costs, taxes, and shipping costs.
- Have an attention-grabbing ‘call to action’ for clear navigation.
- Display product details such as the product name, size, color, pricing, and quantity for an enjoyable shopping experience.
- Allow customers to add/remove products and change color, size, and quantity with sheer ease.
- A well-designed and conversion-oriented checkout page
Let’s face it! The checkout page is the place where cart abandonment happens the most.
As a far-sighted business, you must ensure that the checkout process is smooth for your customers.
There are countless eCommerce stores in the digital scape and cart abandonment is a sore point for the majority of them and clearly due to the lack of a well-designed checkout page.
- Have a progress bar page right from the beginning to help customers know how many steps are left to complete the buying process.
- Have a live chat option to provide timely support to your customers.
- Refrain from adding unnecessary steps and combine multiple steps if needed as it will help expedite the whole process.
- Have ‘checkout as a guest’ option in place.
- SEO is important
Your eCommerce store needs to have a robust SEO strategy in place to drive conversions. It is a myth that SEO is dead and numbers vouch for the fact.
More than 37.5 percent of eCommerce traffic comes from search engines and if you do not invest in SEO with a well-chalked-out plan, you are surely missing potential possibilities. You will be left far behind in the competition. So, here is a quick SEO cheatsheet for you.
- Create and submit a sitemap.
- Leverage schema markup to increase the click-through rate.
- Make sure your target keywords are included in the product descriptions and categories.
- Make optimum use of keywords in meta titles, descriptions, and tags.
- Optimize your eCommerce website for speed.
- Focus on creating high-quality and SEO-rich content.
- Get rid of duplicate content.
- Harness 3rd party apps and plugins on your eCommerce store
There are numerous useful 3rd party apps out there in the WooCommerce space and you can use them to your advantage for better customer experience and conversion rates.
It is no exaggeration that your eCommerce launch checklist is incomplete without considering to use 3rd party apps and plugins. Some of the apps/plugins you may want to use are mentioned below –
- Site optimization.
- Apps/plugins for products and inventory management.
- Apps/plugins for marketing and promotion.
- Apps/plugins for better sales and conversion.
Speaking of the best WordPress plugins, we would like to share two of the most trusted plugins out there in the market. The first one on the list is a WooCommerce category plugin named:
- Product Categories Designs for WooCommerce
The plugin is loaded with 2 wonderful layouts and 10 marvelous designs for WooCommerce categories. It offers a categories grid and carousel view.
The best of this plugin is its seamless integration with all popular page builders including DIVI, WPBakery, VC Composer, Beaver, and Elementor to name a few.
More features:
- Change post order
- Display category title and description
- 2 shortcodes
- Include or exclude specific categories
Another plugin on the list is a great plugin for product sliders in WooCommerce called
- Woo Product Slider and Carousel with Category
Woo Product Slider and Carousel with Category is a renowned plugin that is equipped with more than 50 predesigned templates and 8 layouts. You can put several sliders on display including best-rated products, best selling products, featured products, etc.
More features:
- Show product rating
- Display sales
- Custom CSS editor
- Fully responsive
- Multi-lingual support
- Easy integration with famous page builders
- Use email marketing to your advantage
Prudent eCommerce businesses use email marketing quite deftly to their advantage and you must also include it in your WordPress website checklist. There are different types of marketing emails you should use such as –
- Welcome or thank you emails.
- Survey emails.
- Cart abandonment emails.
- Order confirmation emails.
- Promotional offers and festive discounts.
- Setting up analytics
This is a no-brainer, to be honest. No eCommerce business can be imagined without analytics. Make sure you have set up Google and Facebook analytics without missing any key steps.
Also, verifying checkout tracking is important for your eCommerce store. Set up a Google search console and verify your site.
- Download backup of your site
This is one of the most crucial steps you should always bear in mind. You shouldn’t take for granted even a small change you made, because you don’t want to be in a situation when you cannot revert the changes. Also, use the services of a reputed hosting provider as it always helps you a big time. Make it a point to download the backup of your staging as well as the production site.
- Run a mock order test
Perform a mock order test before you launch your website. It should include auditing the whole checkout process of the cart and order confirmation. It goes without saying that you should include all the possible steps your customers would take in a real case scenario. Add a product and increase/decrease the quantity to make sure it is working. Add products to the cart and remove them apart from applying coupon codes.
Here it is also important to see how the product page appears when a product is out of stock. Make a test purchase by checking out the cart, of course besides checking the payment options on there. Once the mock purchase has been made, head back to the My Account section.
- Migrate your website files and DB from staging server to production
You must be working on a staging server and now it is time to move your website files and database to the actual production server. Again, before you do this, you must take a comprehensive backup.
- Enable search engine visibility
Enabling search engine visibility is of utmost importance if you want to be discoverable on search engines. To do this, go to your WordPress dashboard, look for settings and click ‘reading’.
Now look for ‘Search Engine Visibility’ and uncheck the box that reads ‘Discourage search engines from indexing the site’.
Publish changes and you are good to go.
- Install SSL certificate
Installing an SSL certificate is quite crucial if you do not want to face issues later on. It isn’t as complicated as it might appear at first. Install the certificate and activate it and once it is done, you will be able to see a padlock on the address bar.
Your hosting provider should be able to help you with this as well, so if you do not know how to go about it, do not fret.
- Submit your sitemap
Submitting your sitemap to search engines allows them to index your website; however, it should be done only after you are set up 301 redirects correctly.
Submitting your sitemap is fairly an easy process and by following just a handful of steps on Google Console you should be done.
Simply log in to your search console or create if you don’t have one already. Look for sitemaps and click on them. Submit your new sitemap and if you are using an SEO plugin such as Yoast SEO, then the link will show something like this- /sitemap_index.xml
Hit ‘Save’ and that’s it.
Conclusion:
Only a future-ready eCommerce business can survive in the cut-throat competition of the contemporary eCommerce market. We have tried to make the WordPress website checklist as comprehensive as possible. If you keep the abovementioned pointers in mind, you will see boosted sales and Increased profits.
Author Bio:
Amisha Parmar is a content writer and SEO marketing manager at Essential Plugin, which sells a WordPress Plugin Bundle that includes front-end utility plugins. Expert Inbound Marketing Tools, Templates, and Security are required for the overall development of a WordPress website.
When you are trying to market a product, the product or service is only as good as the potential clientele think it is. You need to get them to buy or use the item or service before you can tell if it really works for them. How can you go about evaluating and measuring your current marketing strategy?
Input vs. Output
Check your financial statements. Are you spending more money than you are making? In a strong marketing campaign, this should not be the case. You want to tweak your plan to make more money than you are putting into the project.
Customer Surveys
When you sell a product, include a survey along with it. Ask the customer to rate different qualities of the product that directly relate to the market. For example, ask them how they heard about the product and if the visual appeal of the item had anything to do with its purchase.
Phone Surveys
Distribute flyers, pamphlets and other coupon offers to people and see if they call back. You’ll know if the marketing works based upon how many people call. When they do call, ask what elements of the flyer or other item made them want to call you.
Test Group
Before you send a new item onto the market, have a test group to evaluate your marketing. For example, you might bring in a section of the company that has never seen the ad. Ask them what they think and if they would buy the product.
Introspective Analysis
What about you? Try to separate yourself from the ad as much as possible. Imagine that you were walking down the street and saw this advertisement. Would you feel inclined to purchase it or use the service? What elements of it are captivating and visually appealing? What elements turn you away?
Quantitative Data
Of course, all of these surveys and questions are important; however, you must generate quantitative data from all of them. For example, calculate the percentage of people who learned about your company from the Internet, paper flyers, word of mouth, and so forth. Put the information into charts.
Compare Years
After you have put the information into charts, you should start comparing this year’s findings to last year’s findings. If you find that a larger percentage of people are using the Internet than last year, you will have gained valuable insight into the company’s advertising.
Targeting the Many…
Once you find where most of your patrons are coming from, work to keep up steady advertisements in that domain. If most people are finding your company through Google searches, maintain fresh SEO strategies throughout the year to keep generating customers in that manner.
…And the Few
Let’s say that very few people are finding you from paper advertisements in the local department store. If this is a new trend, give it another shot to try to keep those few customers that you have. If it’s a continuing trend, you may want to put that money into another avenue.
Keep It Up
Don’t let your evaluation and measuring strategies fall to the wayside. You need to keep using them to ensure constant success for your company.
Evaluation and measurement strategies can bring both good and bad news to you about your marketing strategy. Be sure to use all of the information to generate more positive outcomes.
Thaddeus McGregor writes about business, marketing & finance at
www.businessinsurance.org.
Guest Post
6 Best Online Plagiarism Checkers to Detect Duplicated Content
This post discusses the importance of detecting and removing plagiarized content for credibility, originality, avoiding penalties, and academic competence. It suggests using a plagiarism checker while writing, highlighting six best online plagiarism checkers: Prepostseo.com, EduBirdie’s, Writer.Com’s, Check-plagiarism.com, Plagiarisma.Net, and Bibme.Org. The article also gives a step-by-step guide for detecting and removing plagiarism from content. Some side recommendations include Grammarly, SemRush, and Invideo, among others.
Using a tool is one of the first steps in removing plagiarism. In a time when around 1.5 billion pages on the internet have duplicate content, writers must formulate something original and outstanding.
That’s when a plagiarism detector comes in handy, as they can help the writers by:
- Finding plagiarism’s percentage
- Detecting duplicity by scanning vast databases
- Analyze similarities/compare duplicate content
- Check for originality after removing or rephrasing plagiarized content
These factors make a plagiarism checker necessary in any writer’s arsenal today. However, that’s where the challenge begins: finding a free plagiarism checker. So, to help you find such plagiarism finders.
Defining the Necessity of Detecting & Removing Plagiarized Content
Finding and removing plagiarism is an essential practice that every writer must learn. It’s not only about your credibility; it’s also about the purpose you’re writing for. For instance, if you’re writing in a professional setting, the image of your workplace depends on it.
Suppose you’re writing content in an academic environment. In that case, your grades and future hang on your ability to write original content. Sometimes, plagiarism can be accidental, but that doesn’t make it less harmful.
That’s why it’s crucial for any writer today to use such tools to remove plagiarism. And here are four primary reasons that signify the importance of finding and eliminating plagiarism:
· Promote Original Ideas
Originality is the key in any setting, whether it’s academic or professional. Any plagiarism in the content will make it unoriginal or lackluster. That’s why you must find duplicity and remove it accordingly to promote original ideas and stand out as a good writer.
· Establish Credibility
Credibility as a writer depends greatly on how well you write original content. Therefore, regardless of the purpose of your writing, you need to establish your credibility as a proficient writer by removing plagiarism. This will grant you a vote of confidence in any situation that you write.
· Avoid Google Penalties
As a blog writer or website owner, your job is to stand out in the SERP ranks by creating SEO-friendly content. The fact remains that no SEO-friendly content can ever have plagiarism in it. Therefore, removing plagiarism for better SEO is important for any website or blog.
· Academic Competence
To advance in grades and overall academic venture, you must write content that helps you establish your expertise and competence. Suppose your research papers or essays have copied content in them. In that case, you will be compromising your academic competence, so you must remove plagiarism from it.
6 Best Online Plagiarism Checkers to Detect Duplicated Content
You can find them all on Google, from outstanding plagiarism finders to some that might miss duplicity. Therefore, it’s no surprise people look up to experts to find tools that help them with this necessary factor of content writing.
We’ve picked a list of tried and tested tools to make it easier for you. These tools are both paid and free. So, without further ado, here are the six best online plagiarism checkers to detect duplicated content.
1. Prepostseo.com
For good reasons, PrePostSEO is one of the common names in such tools. The plagiarism checker by this provider testifies to their position as one of the best toolmakers today. This plagiarism finder finds duplicity effectively and leaves no stone unturned when looking for plagiarism.
In other words, this visually appealing content scanner allows you to scour through the depths of the internet to find duplicity. Therefore, you can depend on it to find any plagiarism in your content and its sources.
2. EduBirdie’s
EduBirdie’s plagiarism checker is for content writers, students, teachers, etc. You see this line right after you visit the tool, and there’s no doubt about it. The checker doesn’t offer many options except its ability to check up to ten thousand words.
This makes it a checker with some of the most word-checking abilities. Therefore, regardless of your content’s length, you can rest easy knowing you can check any form of content with this plagiarism finder.
3. Writer.Com’s
You would think a website named “Writer.com” would provide you with a great tool, and they do. The plagiarism checker by writer.com is nothing short of stellar and easy. Dubbed as a “free plagiarism checker,” this one doesn’t ask you a penny.
These factors make it perhaps one of the most lucrative plagiarism finders available today. On top of that, it works quickly, so you won’t have to wait a lot before it scans your content.
4. Check-plagiarism.com
Check-plagiarism.com’s plagiarism checker is perhaps the best tool on this list, not only because of its ability to check plagiarism but also because it can do it in multiple languages. Therefore, regardless of the language you write your content in, you can use it to find duplicity.
The seemingly endless word limit will also put you at ease since you can quickly check any long-form content. However, what impresses us the most is the speed at which this tool operates. In other words, even thousands of words can be scanned with this tool within seconds.
5. Plagiarisma.Net
Plagiarisma.net is one of the tools with the most supported languages. The website itself claims to support over 190 languages. Moreover, this plagiarism finder offers two options in a unique turn of things. These options allow you to check for plagiarism on either Google or Bing.
We’re unsure how effective that is, but it’s a unique approach. Since Google and Bing have very different methods, it could mean finding plagiarism on an extensive level. Regardless, it doesn’t influence the effectiveness of this plagiarism finder.
6. Bibme.Org’s
Bibme.Org steps forth with its easy yet convenient plagiarism finder. Now, this one is targeted toward students and teachers. However, bloggers and other writers can use it all the same—since it employs search engines to find duplicity.
You can also upload your files from your computer or import them directly from Google Drive. But, as the homepage implies, it does use the same algorithms and approach as Turnitin.
How To Detect & Remove Plagiarism
Now that you have the tools to find plagiarism in your content, you must learn how to remove it. Therefore, here is a four-step process for your convenience:
· Use Any of The Tools
So far, the tools we’ve discussed have all their remarkable traits. Therefore, pick the best one that suits your content’s length and scan your writing for plagiarism.
· Analyze Plagiarism’s Percentage
Once the tool has analyzed the content, let it finalize the plagiarism percentage in your content. This will help you understand how much of your content is original and how much you need to rewrite. If your content has less than 10% of plagiarism, then that’s good news.
· Rewrite
Now that you’ve picked apart the duplicate content, you must rewrite it. Remember that you need to rewrite to cite the source—which the tools would help you find.
· Check Again
Now that you have rewritten your content, it’s time that you scan your content for plagiarism again. This will guarantee that your content has no plagiarism or duplicity.
Conclusion
In this post, we looked at six tools that you can use to check for plagiarism in your work. All of them are free, and you can pick whichever one suits your needs.
Before wrapping up, we also looked at some steps that you can follow to detect and remove plagiarism from your content.
Another tool that is not listed and is probably the most widely used is Grammarly.
And some other tools that may interest you. These are affiliate links some I use, some I don’t, so before using, please investigate thoroughly SemRush, Invideo, Squirly Products like Squirly SEO, Gravity Forms, Wpforms, OptinMonster, Buy Website Traffic, AI-powered Marketing, Press Release Distribution Made Easy, Track and Protect your Online Marketing, #1 Press Release Distribution Service, Email lists and Distribution Tech, Placeit Envato, Monster Insights, SmashBallon, Icegram, HubSpot, WPwebHost, ConvertKit, Rytr, Canva, QuillBot, Shortly AI, Market Muse, Content Studio, Social Pilot, Strinkingly, CircleBoom, TailWind, Hotjar, The Hoth, Linkilo, CleanMail, HexoWatch, NetPeak, SerpStat, SiteChecker, SproutSocial, WeVideo, Social Dog, EzMob, Sign Now, Tidio, WP Data Tables, Copymatic, HeyGen, Synthesia, Fliki, ElevenLabs, ADcopy, Beehiiv, EduBirdie.
Guest Post
Top 8 popular WordPress plugins of all the time
The WordPress plugin repository has over 54,000 plugins that enhance user experience by filling gaps in WordPress’s core functionality. Eight prominent plugins include Yoast SEO for optimizing SEO and readability, Akismet for spam filtration, Jetpack for multiple functionalities, WooCommerce for e-commerce, WPForms for form creation, WP Rocket for speeding up page load times, Elementor for complex designs without coding, and Migrate Guru for WordPress migration. They contribute to the website’s security, user-friendliness, and speed.
The WordPress plugin repository has 54,000+ plugins. That’s like a lot. These plugins are used to complement the core WP installation. In other words, it improves a user’s experience on WordPress. They handle certain features and functionalities that WP cannot do by itself.
Choosing the correct plugin is vital for your website’s security, user-friendliness, and speed. Else you can take WordPress support from a good team.
We have listed down the top 8 popular WordPress plugins. Let’s discuss first what WP Plugin is.
WordPress Plugin
WP plugin is defined as a software tool that is scripted in the PHP language. It includes additional features on your WP website. The plugin provides a simple process to add features to your website without writing a single code.
The API of the plugin provides an effective hooks’ and filters set. This robust set enables developers to modify or add new functions with WordPress.
8 Popular WordPress plugins
Search Engine Optimization is necessary to boost traffic to your website. Without any doubt, Yoast SEO is the best WordPress SEO plugin. It supports you to add Meta tags, connect your website with Google Search Console, etc.
The plugins provide you with a complete solution to improve on-page SEO. The features of Yoast SEO are as follows:
- Readability check
- Internal linking suggestion
- Access to create custom Description/Mets Header
- XML News Sitemaps
- Quickly build 301 directs with the Redirect feature
- Optimize for synonyms, keywords
- Update as per Google’s algorithm
The plugin makes sure that your site meets the top-most SEO principle. It provides the tools to optimize your content for overall readability and SEO.
Every day it is not easy to filter out spam that is either irrelevant stories or promotional links. Automattic developed a tool called Akismet.
It is known as the godfather of comment spam reduction plugins. The plugin works great to track back spam and filter out most comments. It reviews all your contact form submissions against their global spam database. This WordPress Premium plugin provides advanced security solutions along with spam protection.
To use the plugin, you will need an API key that is free for non-commercial use. It is beneficial if you receive at least ten comments daily.
The Automattic company built another top-most WordPress plugin called Jetpack. It is a versatile tool with numerous features. The plugin supports you with design, marketing, and security. Among its multiple features, you can perform the following-
- Spam filtration
- Malware scanning
- Find site analytics
- Login security
- CDN
- Automatic social media posting
- Slow image loading
- Multiple WordPress themes and more.
How can we miss WooCommerce among the list of popular WordPress plugins? An e-commerce plugin enables you to sell anything on the web simply.
The plugin has an abundance of themes, easy customization options, and much more. Therefore, it stands unique among the list of WordPress plugins.
Wondering why WooCommerce is best for you? The plugin provides features such as adding product variation, extensive payment methods, etc. The developer community creates extensions to make online selling as smooth as possible.
WPForms
WPForms is a fantastic plugin that allows people to create popular forms with simple and easy steps. The form is created by using a simple interface of drag-and-drop. This plugin enables you to create contact, subscription, payment, survey, and other forms. It doesn’t require you to put in a great effort, as you can create forms with just a few clicks.
Note that this plugin can integrate with all the primary payment and marketing platforms.
Every business requires quick page load times and to accomplish this caching solution is the most effective way. The WordPress repository has a Premium caching plugin called WP Rocket. It helps to escalate the loading time of a site. The plugin works with the cached copies and reduces the servers’ workload. It also aids in lowering the HTML, JavaScript, and CSS file weight through minimization. The features of the plugin include-
- Compatible with cloud flare
- Improve user-end browser caching
- Quick Load images while scrolling down
- Support WordPress Multi website
- Incorporate caching solution along with a CDN
- Load images on request
- Facilitate slow loading to boost page load time.
Page builder aids you in creating more complex designs as you don’t need to use coding. The most popular page builder plugin as per WordPress.org is Elementor. The plugin has quickly shot up the rank with over 1.2 million active installs. It offers a free package to build complex designs with a drag-and-drop interface.
You must think of installing this plugin on your website. This will support you to have full control over your design.
Migrate Guru is a specifically designed, fully automated plugin for WP migration. It offers you the fastest, easiest, and most reliable method to migrate your WordPress website. The plugin runs on an external server named BlogVault’s server. You can quickly transfer large sites without any issues.
There is a choice to save the migration setting and remove the unnecessary files during the migration process. This allows you to repeat the migration with a single click in the future.
The plugin has the following feature:
- No overload on the website
- No requirement for storage space
- Easy to use
- Build for large websites
- One-click migration
- Fully automatic, replace & built-in-search
Large images slow down the loading of websites. Therefore, it is crucial to optimize every file image to improve speed. Optimizing every image manually can be a tedious task.
For this, you can apply the Smush plugin. It is a simple way to compress and optimize your WP website images. The plugin compresses images all over your website automatically. You will need to upload images to your WP website media folder.
The plugin provides no interruption in your workflow and improves website performance.
Conclusion
A WordPress plugin helps you to quickly and smoothly run your website. It improves user experience and supports websites to reach a wider audience.
No need to get confused about which plugin is best for your website. We have mentioned 8 of the pre-eminent WP plugins of all time. These plugins are accessible in free as well as paid forms.
Author’s Bio
Jinny Sarah Jacob is a Sr. Technical content writer at 24×7 WP Support, a leading WordPress development company that supports WordPress themes, plugins, and errors. She is a passionate technology geek and loves to write blogs on marketing, technology, B2B, big data/analytics, business strategizing, etc.
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