It is important to draw people’s attention to your website or Blog. It isn’t easy to build a reputation online as a credible source of information but it is possible to do this. Google is now able to recognize when an article is stuffed with keywords or has been subject to “spinning” techniques and major search engines know that web users trust the information that they derive from the internet.

Considered as being the “currency of the internet” Inbound links to your website provide opportunities for achieving and maintaining a high search ranking. One way to achieve these types of links is through writing guest posts and original, well-researched work that people will want to share and reference.

The following 5 factors detail the key techniques to influence and improve your ranking on Google.

1. Relevant Content

Your readers should inspire the content of your writings. By looking at keyword research and investigating popular topics amongst your social media followers you will ensure that your blog ideas are not antiquated. It is still important to use Social media platforms but advising that people sign up to MySpace is not going to be as insightful as it was 6 years ago. Only 3% of first-time visitors to websites make a purchase, when these visitors approach your site they are probably still in the research stages of their investigations.

2. Blog size

Ask yourself if you have taken enough time to write about a subject in depth. The SEO experts recommend that 600 words are the ideal length for Blogs but this is only a guideline and it should be influenced by the inclusion of valuable content for the reader. Valuable content is more than just correct formatting and editing it enhances the reader and provides them with food for thought and ideas that they can put into action in their own lives. Hubspot is a marketing software company that succeeds in achieving a high number of inbound links because its content is enriched. Their posts are normally between1000-1200 words in length.

3. Your work is overlooked

You need to employ tactics that will make your writings stand out. Think about a new slant that you can provide on a subject. This is your best chance of encouraging inbound links and attention. Offering a new perspective is especially important when you cover subjects that have already been done before.

For example, your responses to popular news topics should be well thought out and thought-provoking. You should also open yourself up to creative techniques such as the bringing together of two wildly different ideas as a topic of conversation or the injection of humor into a subject.

You should aim to get your point of view across in an interesting way and to create a voice for yourself, your work is an extension of your brand and the style that you wish to portray should be considered. Hollis Thomases of Inc.com is a Small business specialist who has been known to stir up some controversy with his musings from time to time.

4. Looks are important

Consider the appeal of your writings, on the whole, compare your work to that of your competitors and ask yourself what the attraction of your writings might be over the alternatives. The title of your blog is important too and you should consider enabling social media shares that will be displayed within googles search results.

Infographics and great screencaps of places around the web are also prevalent ways to attract inbound links.

5. Be a credible Source

People who link to your content are demonstrating that they trust your work as a correct source of information. They appreciate that you have properly researched your topics and they are willing to use your work as a reference. This is essential to establishing credibility on the web. Questionable content rarely leads to the creation of inbound links.

• You will need to collate data from trustworthy and original sources. Look for new studies that you can analyze. This is a neat trick to attract attention and a sure-fire way of attracting inbound links.
• Is the content professional? Some organizations entertain humorous content marketing which can be risqué at times with a casual tone but this should not be an excuse for sneering on contemporaries or for disclosing sensitive data.
• Keep up appearances by posting and updating your information regularly and be sure to keep your website easy to navigate. Provide access for other bloggers and users to view your credentials quickly and easily. Your business website needs to be a source of information that people feel that they can trust.

Attached Images:

•  License: Creative Commons image source

About Author: Serge is the co-founder of w3i.com, a gift recommendation engine with a human touch such as this designer cocktail shaker.

There are a lot of marketing strategies – some work brilliantly, some do not work at all. Many companies live and die by their marketing capabilities. A lot of small business owners get stuck on what marketing strategies to use. The great thing though is marketing is very measurable and traceable, and once strategies are found to work, they can be replicated. Here are 5 tips to make your marketing strategies work, so you can achieve success.

Market
You have to define your market, this is the very first step in any marketing plan. Do not be too specific, nor too broad in your plan. For example, are you marketing to primarily men or women, teenagers or middle-aged, tech-savvy or not? All of these things make a big difference in how you will successfully market your product. There are companies that do market research and can find this out for you. Though sometimes the product may tell you who the market is, for example, perfume or race car parts. Once you know who you are marketing to, you can find strategies that work to market to them.

Track
It is important to track any marketing campaigns, this can show you what works and what does not. If you have any web-related campaigns, use Google Analytics or other tracking software to see where your traffic is coming from. You can even see what converts, for example, ads, or posts on blogs, or from other sites. Once you know what is effective and what is not, you can put more resources into the effective strategy. If it is not web-related, it may be more difficult. Something like a coupon code can be used, or simply asking them where you heard about the product.

Multiple Ways
When marketing, it is important to hit your potential customers on multiple venues. This can ensure that you get them wherever they may be, so do not only concentrate on internet ads or flyers. Concentrating on one source really makes it difficult to find a lot of customers.

Reviews
Make sure people like your product, if it gets bad reviews on the internet it is doomed. Most people go online and research a product, or even a restaurant before they spend money. Try to take care of any complaints before they become a big deal and hit the web. A lot of money can be wasted if the top few sites about your product are complaints.

Website
Make an easy-to-understand, concise and clear website. It does not have to contain too much information, but at least your contact information, information about the product, and anything else that is important. Make sure to update often, as an out-of-date website bothers many people. Do not worry about flash, or fancy sound, or pictures, but do make sure it has all that is needed at least for a basic web visit.

A marketing strategy will work as long as you are willing to adapt and work at it. The most important thing is to listen to your customers, and see what is holding potential ones back. The great thing about marketing is, you will find that sweet spot and start bringing in a lot of customers. Once this happens, just maintaining the marketing program should be more than enough to stay successful.

Andrew Wakile writes about business, finance & more at www.businessinsurance.org.

The market for wireless sensor networks is growing rapidly, but it’s still somewhat restricted by the existing batteries with short lifetimes. Introducing a virtually infinite alternate green source of power to the conventional energy sources will considerably expand WSN and other similar applications in near future, but it may still take a few years time. MEMS vibrational micro power generation is one method that has seen a drastic increase in power harvesting usage over the last couple of years, and this methodology certainly looks quite promising, to say the least.

Many new-fangled devices are tapping the vibrations in their surroundings to produce useful energy. Several wireless and sensor technologies present very few power requirements so that just a few microwatts or power of even lesser magnitude are adequate to measure and transmit small quantities of information to a dashboard or receiver close by.

VEH (Vibrational energy harvesting) with MEMS is tremendously helping in achieving the eventual objective of battery-free, wireless, autonomous sensing, testing, and reporting.

Of late, powering wireless networks and sensors with such vibrational power sources has been considered for industrial applications and is undergoing field testing in several applications wherein thermal or solar energy sources can’t be utilized. Few of the industries where it finds use include structural monitoring, industrial process control, roads & bridges, appliances, human power, environmental, machine monitoring, aerospace, automotive, and home automation.

Several varying MEMS VEH processes and device designs have illustrated that adequate power production is possible easily, in order to charge a battery or beam data wirelessly by mainly using piezoelectric or electrostatic techniques; electromagnetic methods are also used rarely. Usually, a moving spring is utilized to function and return maximum power at particular frequencies.

MEMS technologies and devices have assembled and changed such vibrations into useful electrical energy, provided that these vibrations occur in a narrow frequency range. But a majority of the devices operate at different speeds and feature distinct vibration profiles.

Vibrational Confrontations

The challenges faced by harvesters of vibrational energy mainly revolve around finding the ideal device that can be utilized for a particular frequency and deriving adequate power from those frequencies for sufficiently long intervals of time. The only goal of vibration harvesting is certainly finding a broad-frequency or a device whose power harvesting capability does not fall steeply near a resonant frequency, so as to keep capturing power with the change in vibrations. However, it turns out to be a costly affair to make use of an array of harvesters with each of them being tuned to different frequencies.

Innovative Solutions

The designs of MEMS VEH are improving; a recent report discussed the strategies that were publicly accessible in order to extend the vibrational frequency range of micro-range VEH, including but not limited to –

• Tuning the system periodically with electrical or mechanical techniques, consuming power continuously or intermittently
• Bandwidth widening by using a mechanical stopper, a generator array, bi-stable structure, or nonlinear springs.

Piezoelectric tuning along with an active powered feedback loop was adopted by the researchers at CEA-Lab for Electronics & Information Technology in France. They discovered that it could automatically tune the system to enhance the bandwidth by almost one-third of the resonant frequency, costing less than 5µ watts. The non-linear springs that were implemented could improve the vibration amplitude and frequency range.

With such creative solutions, MEMS vibrational micropower generation devices have turned out to be a fantastic option for commercial usage, and are certainly expected to become one of the most promising technologies of the future.
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Robin Gupta is a renowned guest posting reseller who has been offering a wide range of guest posting services to online marketers. They have been taking the advantage of using his services.