Having a web presence is extremely important when it comes to marketing your business, and search engine optimization (SEO) is one of the best ways to improve your visibility and reach.
Some companies don’t have the time or resources to invest in an in-depth and thorough SEO strategy, but that doesn’t mean that they can’t reap the benefits of SEO. There are plenty of small things that you can do on your own to improve your SEO that does not take too much time or money to implement. If you want an easy way to improve your SEO, do the following.
1. Use keywords.
Take the time to change out your website copy and make sure that you’re using keywords that are relevant and popular among your industry and brand. Search engines will scan through your website or blog in search of these keywords, and the more often you use them, the more your site will improve. If you don’t have access to your website copy because it’s controlled by a third party, start a blog and ensure that your posts contain keywords and that you’re tagging your posts with relevant keywords.
2. Use images.
Images can be an easy and great help to your SEO efforts. Make sure that you add images to your content and that you are filling in the descriptions of these images with keywords. Search engines also crawl through images, and if your images contain keyword descriptions, it will help improve your SEO.
3. Use links.
Make sure that you are using backlinks and internal links within your website. Link to other blog posts or websites that are relevant to your industry, and make sure that you use internal links to help your web visitors easily move between pages. Both backlinks and internal links will help improve your SEO.
You should also reach out to other bloggers or partner companies and ask if they would put a link to your website or blog on their site. These links act as backlinks for your site or blog, and these too will improve your SEO.
You may also want to consider joining a professional online community or using social media and pushing out links to your website or blog through these channels. Not only do they add backlinks to your site, but they can easily help your site go viral and generate more traffic, and more traffic also increases SEO.
4. Use the right URL.
If you have a blog or a website, it’s very important that you make sure your URLs contain words instead of random letters, symbols, or numbers. Search engines crawl URLs and use this to determine where to rank your website or blog, so if your URL is www.mydomain.com/pumpkins, it will do more for your site than www.mydomain.com/14729dfljddfs.
If you want your audience to find you and if you want to compete with all the other websites in your industry, you need to use SEO. But if you don’t have the resources or time to implement a strong strategy, use these tips to help you get your feet wet. Once you’ve made these small improvements, you can then find the time and resources to invest in a more detailed strategy.
Jacob Smith is an SEO expert writing in tandem with SEOMap. For more information about SEO and keyword analysis, check out SEOMap’s latest SEO book on keyword strategy.
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