It is essential to draw people’s attention to your website or blog. It isn’t easy to build a reputation online as a credible source of information, but it is possible to do this. For example, Google can recognize when an article is stuffed with keywords or has been subject to “spinning” techniques. In addition, major search engines know that web users trust the information they derive from the internet.
Considered the “currency of the internet,” Inbound links to your website provide opportunities for achieving and maintaining a high search ranking. One way to achieve these links is to write guest posts and original, well-researched work that people will want to share and reference.
The following five factors detail the fundamental techniques to influence and improve your ranking on Google.
1. Relevant Content
Your readers should inspire the content of your writings. By looking at keyword research and investigating popular topics amongst your social media followers, you will ensure that your blog ideas are not old-fashioned. It is still important to use Social media platforms but advising that people sign up to MySpace will not be as insightful as it was six years ago. Only 3% of first-time visitors to websites make a purchase; when they approach your site, they are probably still in the research stages of their investigations.
2. Blog size
Ask yourself if you have taken enough time to write about a subject in depth. The SEO experts recommend that 600 words are the ideal length for Blogs, but this is only a guideline, and it should be influenced by the inclusion of valuable content for the reader. Valuable content is more than just correct formatting and editing; it enhances the reader and provides them with food for thought and ideas that they can put into action in their own lives. Hubspot is a marketing software company that successfully achieves many inbound links because its content is enriched. Their posts usually are between1000-1200 words in length.
3. Your work is overlooked
It would be best to employ tactics to make your writings stand out. Think about a new slant that you can provide on a subject. This is your best chance of encouraging inbound links and attention. Offering a new perspective is especially important when you cover topics already done before.
For example, your responses to popular news topics should be well thought out and thought-provoking. It would help if you also opened yourself up to creative techniques such as bringing together two wildly different ideas as a topic of conversation or injecting humor into a subject.
It would be best if you aimed to get your point of view across in an interesting way and create a voice for yourself, your work is an extension of your brand, and the style you wish to portray should be considered. For example, Hollis Thomases of Inc.com is a Small business specialist who has been known to stir up some controversy with his musings from time to time.
4. Looks are important
Consider the appeal of your writings, on the whole, compare your work to that of your competitors and ask yourself what the attraction of your writings might be over the alternatives. Of course, your blog’s title is important too, and you should consider enabling social media shares that will be displayed within googles search results.
Infographics and great screencaps of places around the web are also prevalent ways to attract inbound links.
5. Be a credible Source
People who link to your content demonstrate that they trust your work as a correct source of information. They appreciate that you have adequately researched your topics, and they are willing to use your work as a reference. This is essential to establishing credibility on the web. Questionable content rarely leads to the creation of inbound links.
- You will need to collate data from trustworthy and original sources. Look for new studies that you can analyze. This is a neat trick to attract attention and a sure-fire way of attracting inbound links.
- Is the content professional? Some organizations entertain humorous content marketing, which can be risqué at times with a casual tone, but this should not be an excuse for sneering on contemporaries or for disclosing sensitive data.
- Keep up appearances by posting and updating your information regularly, and be sure to keep your website easy to navigate. Provide access for other bloggers and users to view your credentials quickly and easily. Your business website needs to be a source of information that people feel that they can trust.
- License: Creative Commons image source
About Author: Serge is the co-founder of giftideas.ws, a gift recommendation engine with a human touch such as this designer cocktail shaker.
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