The following 5 factors detail the key techniques to influence and improve your ranking on Google.

It is important to draw people’s attention to your website or Blog. It isn’t easy to build a reputation online as a credible source of information but it is possible to do this. Google is now able to recognise when an article is stuffed with keywords or has been subject to “spinning” techniques and major search engines know that web users trust the information that they derive from the internet.

Considered as being the “currency of the internet” Inbound links to your website provide opportunities for achieving and maintaining high search ranking. One way to achieve these types of links is through writing guest posts and original, well researched work that people will want to share and reference.

The following 5 factors detail the key techniques to influence and improve your ranking on Google.

1. Relevant Content

Your readers should inspire the content of your writings. By looking at keyword research and investigating popular topics amongst your social media followers you will ensure that your blog ideas are not antiquated. It is still important to use Social media platforms but advising that people sign up to MySpace is not going to be as insightful as it was 6 years ago. Only 3% of first time visitors to websites make a purchase, when these visitors approach your site they are probably still in the research stages of their investigations.

2. Blog size

Ask yourself if you have taken enough time to write about a subject in depth. The SEO experts recommend that 600 words is the ideal length for Blogs but this is only a guideline and it should be influenced by the inclusion of valuable content for the reader. Valuable content is more than just correct formatting and editing it enhances the reader and provides them with food for thought and ideas that they can put into action in their own lives. Hubspot is a marketing software company that succeeds in achieving a high number of inbound links because their content is enriched. Their posts are normally between1000-1200 words in length.

3. Your work is overlooked

You need to employ tactics that will make your writings stand out. Think about a new slant that you can provide on a subject. This is your best chance of encouraging inbound links and attention. Offering a new perspective is especially important when you cover subjects that have already been done before.

For example your responses to popular news topics should be well thought out and thought provoking. You should also open yourself up to creative techniques such as the bringing together of two wildly different ideas as a topic of conversation or the injection of humour into a subject.

You should aim to get your point of view across in an interesting way and to create a voice for yourself, your work is an extension of your brand and the style that you wish to portray should be considered. Hollis Thomases of Inc.com is a Small business specialist who has been known to stir up some controversy with his musings from time to time.

4. Looks are important

Consider the appeal of your writings on the whole, compare your work to that of your competitors and ask yourself what the attraction of your writings might be over the alternatives. The title of your blog is important too and you should consider enabling social media shares that will be displayed with in googles search results.

Infographics and great screen caps of places around the web are also prevalent ways to attract inbound links.

5. Be a credible Source

People who link to your content are demonstrating that they trust your work as a correct source of information. They appreciate that you have properly researched your topics and they are willing to use your work as a reference. This is essential to establishing credibility on the web. Questionable content rarely leads to creation of inbound links.

• You will need to collate date from trustworthy and original sources. Look for new studies that you can analyse. This is a neat trick to attract attention and a sure-fire way of attracting in bound links.
• Is the content professional? Some organisations entertain humorous content marketing which can be risqué  at times with a casual tone but this should not be an excuse for sneering on contemporaries or for disclosing sensitive data.
• Keep up appearances by posting and updating your information regularly and be sure to keep your website easy to navigate. Provide access for other bloggers and users to view your credentials quickly and easily. Your business website needs to be a source of information that people feel that they can trust.

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About Author: Serge is the co-founder of giftideas.ws, a gift recommendation engine with a human touch such as this designer cocktail shaker.