Knowing Where To Start

There are a number of conceptual business models that are used throughout the professional world in order to enable business to have direction and a clear set of achievable objectives. One of the most beneficial aspects of the ISO 27001 standard is that it is defined with an organization’s business plan in mind. It is the intention of the standard to fit into an already decided set of principles and liberate a business in its information security procedures.

What Should A Business Model Encompass?

Businesses can thrive or fail on their business model and planning, so knowing what should be in your plan is critical in every sense. An effective business model should be aligned with the goals and objectives, both short and long-term, of the organization. To this end, every single individual element of planning or task should be undertaken with the business model firmly in mind.

ISO 27001 is in fact a great way to discipline a business model. The ISO 27001 standard calls for the continuous evolution of information security and of high levels of governance. Applying similar principles to your business model will ensure your business remains operating at a healthy level and continues to be ahead of the competition. If the business model of an organization does not work within the objective framework then it is more likely to prove to be unsuccessful.

Types Of Business Model

There are four main types of business models that are used throughout the world. Understanding which one fits best with your business could give you the key to profit and success. Understanding how an information security management system, such as ISO 27001, fits into these models in relation to your business, could also prove critical.

The most common in use today is the business model canvas. This is such a straightforward and productive method as it has many positive outcomes. At a glance, a potential investor can look at an overview of the business as a whole and decide whether or not they see investment potential in the organization. On a larger scale, it enables consortiums to bring together ideas and formulate a plan in a simple manner.

This is by far the most well-rounded business model and also allows for the most consideration of information security, as it allows many aspects of a business to be viewed at once.

Other popular ideas include the business reference model and the component business model, although both of these focus specifically on business areas rather than an overview, meaning ISO 27001 implementation may not be as simple to integrate into the business plan.

Bough SEO is a London SEO agency that specializes in all forms of digital marketing.

Google recently announced it has launched its Disavow Tool which allows webmasters to alert Google of any backlinks they think may be harming their website. When Google rolled out their Penguin algorithm update, many webmasters saw their search engine rankings plummet as Google was penalizing their website because of the types of links pointing at their website. This algorithm update created a lot of stress for webmasters as they were not entirely sure which links were causing their rankings to decline.

Now, thanks to the Disavow Tool, webmasters can tell Google which links to ignore when assessing their backlink profile in an effort to improve their rankings.

 Why you Should Use the Google Disavow Tool

If you were one of the many webmasters who was hit hard by the Penguin update, you will want to use the Disavow Tool to help your website recover. This tool is sort of a way for webmasters to wipe the slate clean if they happened to build backlinks for their website using automated tools or link-building services.

By providing Google with a link of links to ignore when deciding where your website should rank for a specific keyword, you should be able to clean up your backlink profile and only be left with high-quality links from relevant websites. When your backlink profile is cleaned up, you should see your rankings improve. Your rankings may not rebound to the levels they once were before the Penguin update, but they should be higher than what they currently are.

 How to Use the Disavow Tool

Using the Disavow Tool can be a cumbersome task at first, but once you use it for the first time it should be easy for you to use it again for another domain that you own. The first thing you need to do in order to use the Disavow Tool is to gather a list of URLs that contain a link pointing to the website that you believe is hurting your website’s rankings. These URLs can be gathered using a backlink profile tool.

Once you have a list of low-quality URLs that contain a backlink for your website, you will want to open up a text file and paste those URLs in that file using the following format: http://www.domain.com/pageA.html where the entire URL is the location of the page where your backlink resides. If you want to disavow all links from an entire domain, you can do so by including a line in your text file that reads domain:TheDomainYouWantToDisavow.com. At the top of your text file, you can create comments for yourself and set those aside by placing a hashtag (#) before the line that contains the comment. In the end, your file will look something like this:

# Comment goes here

# Tried removing links from www.domainD.com but the owner was unresponsive

Domain: TheDomainYouWantToDisavow.com

http://www.domain.com/pageA.html

http://www.domain.com/pageB.html

http://www.domain.com/pageC.html

Once you have saved your text file with all of the URLs where you believe there is a backlink that is harming your site’s search engine ranking, you will then need to open up the Disavow Tool while signing into your Google account. After you navigate to the Disavow Tool, you will then go through all of the prompts and warnings and upload your text file for the appropriate domain that you own.

It is important to remember that it can take up to several weeks for the Disavow Tool to take effect, so you will not see an immediate increase in your website’s rankings. Just keep a watchful eye on your rankings to see if they improve in the next couple of weeks. If your rankings do not improve, you can try disavowing more links.

Richard H. blogger, writer, hobby photographer. He enjoys life as much as he can, the biggest happiness for him is when he helps others. Currently working for Samuelson Hause & Samuelson as a content contributor.

Depending on your needs, WordPress plugins are the best and worst aspects of WordPress. The whole purpose of plugins should be to provide a certain function or solve a very specific problem. They should never be used unnecessarily to satiate a desire to indulge in brand new technology. WordPress plugins can be a real-time-saver but they can also allow you to be lazy when creating your website. The real key is knowing when you should use them and when it is best to avoid the use of plugins. Below, we discuss five reasons to use plugins and five reasons not to.

When You Need Plugins

1- For Speed

You can greatly speed up your WordPress posts and pages by using a plugin such as WP Super Cache. This allows you to make static HTML versions of your posts and update them as and when you choose. If you receive a lot of traffic, this is useful as it reduces the need for server-side processes to generate a post when a visitor looks for it. Super Cache is capable of almost tripling page loading speed in some cases.

2 – Anti-Spam

If your blog is popular and receives a huge amount of comments, it can be a pain weeding out the spam comments left by trolls with nothing better to do with their day. Thanks to Akismet, you can filter out spammers that are registered on the Akismet database. This plugin is known to remove over 99% of spam comments.

3 – When Search Engines Bypass You

Google XML Sitemaps Generator enables search engine spiders to index the content of your website. It alerts search engines every time there is new content on your site which is ready to be indexed. The regular index is one of the keys to a high search engine ranking.

4 – When Your Site Needs More Traffic

The All in One SEO pack plugin is known to improve the search engine ranking of websites. If you want visitors to locate your shiny new website, you need help with SEO. If you can’t rank in the top 30 results for keywords related to your industry, very few people will ever find your site.

5 – To Improve User Experience

PageNavi is a terrific plugin as it provides your website with a pagination feature. Essentially, this means your visitors can quickly and easily find your old posts. You can customize it to meet your specific needs and increase the possibility of visitors returning to your website.

When You Don’t Need Plugins

1 – If You Are Indecisive

WordPress plugins are supposed to save time but if you are guilty of frequent procrastination, you might be better off ignoring them. Picture the scene: You find one plugin and install it only to find one that is superior soon after. You remove one to install the other and continue to add plugins. The extra lines of code added to your template weigh your site down. Each plugin could potentially add additional time to the loading process. Impatient visitors will not wait 10 seconds or more for a page to load.

2 – You Understand That Basic Functions Are All You Need

Knowledge of the WordPress content management system is all you need when you decide to publish your content. You should have immediate functionality and if there are new features worth installing, they will be added in upcoming releases. Simply upgrade these features as and when they come available rather than searching for something new.

3 – When You Value Content Over Excess Style

It is important to remember that you are creating the site for your target audience and don’t need the approval of other website owners. Your customers want a clean structure and useful material. When trying to make a sale, the most important thing to remember is that you want to show them why they need the product/service rather than trying to impress them with a fancy website. Concentrate on improving user experience through videos, images, or text. If you have time for added plugins, perhaps you can go ahead. Otherwise, focus on the basics first and don’t complicate matters needlessly.

4 – You Want Reliability & Speed

But didn’t we just say that plugins can speed up your website? Yes, we did but there is also the possibility that plugins will slow down your website as they force search engine spiders to read more lines when crawling your website. With more lines comes a greater possibility of bugs in your code. Negative reports by search engine spiders can be very damaging so bear this in mind when considering plugins.

5 – You Don’t Like Shortcuts

When used correctly, plugins can greatly improve your website in terms of improving page loading speed, removing spam comments, and enhancing customer experience. Yet when it goes wrong, it can go badly wrong, especially when you are unfamiliar with plugins. If you are of the belief that shortcuts usually lead to inferior
results, perhaps you should steer clear of WordPress plugins.

There are good, bad, and ugly sides to WordPress plugins. They often encourage sloth as creators of websites think plugins are some sort of magic pill. In addition, the ease of use of the existing WordPress system is a thing of beauty and is something that should not be trifled with for no reason. On the other hand, if you have WordPress plugin expertise, there is little you can’t do to improve your site using these tools. In the end, it is a matter of necessity, time, and skill level.

An article is written by Sara Carter.  I like social networks, Google android, http://www.mac-reviews.net/, and psychology. I’m interested in IT services, computer upgrades, computer repair, different computer apps. Love traveling and skiing.