Guest Post
Strategies for using social media effectively for your eCommerce business
Social media has become an essential element in today’s eCommerce marketplace. It has a significant influence on both offline and online businesses. This is because advertising in social media has recently impacted the sales growth of many eCommerce businesses.
The eCommerce business boomed thanks to social media platforms even in the recent pandemic. As a result, marketers and business owners are focusing more and more on social media for eCommerce businesses.
When it comes to eCommerce websites, gathering traffic is a major concern. Social media is flooding with genuine customers with buying intentions. So, investing time and money in social media is mandatory to gain clients and witness massive sales growth.
This article will provide strategies for using social media effectively for your eCommerce business.
Things to Learn Before Applying Social Media Strategies
Improving traffic and revenue on y0our site is not a one-shot approach. You may employ several strategies. Always utilize techniques adapted to your company objective and additional considerations. Now, let’s see what concerns you should emphasize before implementing strategies for your eCommerce business.
Set a Solid Business Objective
Before employing your own strategies, measure what you actually want to gain from them. Then, to set objectives properly, focus on the following issues:
- Estimate traffic according to your business niche. For example, it will measure the amount of traffic you prefer from social media.
- Find out the best promotional strategy that will work for your business.
- Make a list of your visitors and sort out who has become your customer from those visitors.
- Make social media posts according to your business type and separate the most engaging posts.
- Track your conversions to make more improvements to your strategies.
Discover your Customers’ Choice
When it comes to implementing the correct approach, customer choice comes first. Customer preference will give you a clear idea of managing your website and what product. Customers will surely visit your website via social media when you get the idea and post accordingly.
Your contents, including images, texts, videos, should relate to your customers’ preferences. Also, do not forget to get valuable feedback from your customers because. Finally, research and analyze the market and follow your competitor’s posts.
Try to understand how top-performing sites are engaging the customers via social media. However, you can become a customer and engage with those sites to explore their customer-centric tactics.
Collect and Utilize The Power of Data
Use website analytics to get information on your customer’s behavior and actions on your site. Also, track your customers’ location to target your audience based on their location. Next, sort out those contents that are getting more clicks and engagements. Finally, look out for the pick hour when customers primarily engage your content.
All this information will assist you in utilizing social media for your eCommerce business in the best possible way. It will become easier for you to engage with your customers at the right moment with the right pots. Consequently, your current and previous data will become a crucial asset to improve your tactics.
Prioritize Sharing Before Selling
Yes, you are running an online business to profit from it. But focusing only on selling will not bring you success all the time. Customers will not always buy from you, and they may only visit your site. But there is a possibility that they may share or recommend your products to others. So you shouldn’t miss that slight amount of possibility to engage with your customers and build relationships.
Share solid information about your products with additional information and instructions. Remember, if you cannot make sales but at least educate your customers about the benefits of your products, it’s a plus. After learning and understanding the value of your products, customers may promote your product if not buying.
Strategies to Employ on Social Media for Ecommerce Business
Now that you know about the aspects before employing the strategies let’s move on to the next step. We’ve listed the best strategies anyone can apply in their eCommerce business. Consequently, they will get a tremendous amount of traffic and benefit from it.
Create Customer-Centric Social Media Posts
Keywords, keywords, and keywords. Sounds tricky? Well, it’s a fact that high-quality keywords can optimize your social media content to the next level. First, explore the keywords customers are looking at over social media and search engines. Then, include those keywords on your social media content.
However, don’t forget to make your content unique compared to your competitors. For example, add your customers’ search terms to your social media posts. Moreover, add hashtags to your social media posts. This is because hashtags will make your posts more explorable and visible to the customers.
Post Appelaing Contents
Your content should be appealing and add value to your customer’s preferences. Therefore, educate your customers with informative content. Tell them a story about your product so that they become inspired and click that “add to cart” button on your site.
Customers love to share on Facebook, and they will share helpful tips if it’s enjoyable. Prioritize customers’ requirements on the content rather than making it a sales or marketing approach.
Share Customers’ Feedback & Reviews
Your loyal customer base can be your brand advocate after getting good service from you. That is because they will share positive reviews about your product on social media. As a result, your marketing effort will be minimized, but your sales will skyrocket.
Always ask for feedback from your customers and share those feedbacks and reviews on social media. You will get greater sales output from positive feedback, and from the negative reviews, you will understand your lackings. Knowing your lackings will help you improve your service in a better way. Customers buying intention is heavily altered by reviews, so make sure you utilize it.
Make a Good Use of Social Share Buttons
Craft Attractive Visual Contents
Text-based content has become backdated! Yes, people love to see the product you are selling because it’s a virtual store. All they can rely on your products’ image to feel it visually, not even physically. Therefore, creating visually appealing content is another great way to utilize social media for an eCommerce business.
Currently, Facebook, Pinterest, Instagram, and other platforms are image-centric. For example, if you look at Pinterest, there isn’t much text to focus on other than the tile only. The same goes for Instagram stories, where customers are redirected to eCommerce sites via hashtags!
However, you should post an authentic, high-quality, and clear product image to attract your customers. Also, your product image should represent your product thoroughly. While posting an image on your site, try to represent a real human using the product or service. As a result, Customers’ can easily visualize themselves using your product.
Get in Touch With Your Audience
Connect with your visitors or customers so that they feel prioritized. In today’s eCommerce market, communication is everything. It would help if you didn’t miss a single query your customers are doing through the post and messages. Appreciate those who are sharing your posts, buying your products, and posting reviews.
Getting close to your customers is another effective strategy for social media for an eCommerce business. For customer engagement, you can follow the tactics stated below:
Create Group
Gather all your loyal and new customers in a group and solve their issues from a single group. In this way, the communication will be easier, and you will get useful keywords easily. Collect all the feedbacks and then create your post with the most effective information.
Apply Influencer Marketing
Influencer marketing is an ongoing trend, and it is highly effective in persuading customers to buy a product or service. This is because influencers already have a massive fanbase on social media.
Therefore, the brand is boosted when they motivate their followers to get a product or service. Consequently, the sales of that product are booming, and the brand identity is also being spread.
Utilize the Live Chat
Another trending marketing technique via social media is hosting the live chat. Customers are attracted to this feature because a live presenter describes the product from different angles.
Also, they are getting a live product description that sounds more believable than viewing images. You can get customer feedback, provide solutions, and make sales via the live chat option. No doubt, it is another effective strategy for using social media for your eCommerce business.
Keep Posting Constantly
Maintain consistency while posting on social media because it’s a great way to maintain customer relations. You can provide service, solutions, and valuable information to your customers with regular posts and promotions.
Ultimately, your customers will feel that you are committed to providing them with good products and services. Schedule your posts to get automatic posts on your social media. Automatic post allows you to stay ahead of your competitors.
Maintain a Blog
Running a blog is another great strategy that you can apply in your social media for an eCommerce business. With informative content on your blog, your demand in the marketplace will increase organically.
Create material for your blog that is pertinent to your business. Sharing instructional, interesting, and inspirational content on your blog is an excellent approach to interact with your target audience.
Apply Paid Marketing
Paid advertising is also accepted on social media platforms such as Facebook, Instagram, Pinterest, Twitter, etc. As a result, employ sponsored advertising to expand the scope of your marketing strategy.
The sponsored campaign will increase the visibility of your post on any social media platform and lead more clients to your eCommerce website. First, however, you must market effectively by adhering to the criteria and characteristics of each social media outlet.
Another trending way to promote ads in social media is product feed. Since most eCommerce stores are powered by WooCommerce, creating ads on social media has become easier.
How?
You can transfer all your product information to the merchant platform via social media. For example, Facebook for business, Pinterest Business, Instagram Business, etc. All these social media business platforms accept WooCommerce product feed. And the ideal way to create a feed file is using a product feed plugin such as CTX Feed.
You can create ads after transferring your site’s product information to your social media business account. As a result, you can focus more on marketing strategy than product information.
Final Thoughts
If you want to stay ahead of your competition in a crowded industry, you must incorporate social media into your marketing strategy. However, using the appropriate tactic in the right place on social media may significantly increase traffic to your eCommerce site. Furthermore, your brand recognition, conversion, and consumer engagement will improve independently. Finally, your company will shine with a large and dedicated consumer base.
You can constantly improve your social media marketing strategies by improving your prior ones. However, if you follow our suggestions and tactics, you will be able to use social media for an eCommerce business effectively. This is because we have followed the trending features of the marketing strategy.
Author Bio
Atanu Das is a professional content writer who is actively writing SEO-optimized content. He has been writing creative content on WordPress, WooCommerce, Google Merchant, eCommerce, and other topics for the last four years. He is currently working as a content writer at Webappick – a giant WordPress Plugin development company.
Retro games are games that usually refer to 80’s and early 90’s games that have been endeared into the heart and souls of people growing up during that time period. Back when a certain Italian Plumber dominated the game market and names like Link, Sonic, and PAC Man was on the tips of every one’s tongue. The fact that these games can be played in the palm of your hand still astounds me – these games originally came out in the arcade, and required an entire large cabinet to house the electronics just to play this game.
Why play them at all? Retro games are still played because the people that grew up with them have fond memories of playing on a lazy Saturday or Sunday with their friends. It represented the dawn of the hand held game, the beginning of an age where you didn’t have to go spend a load of quarters at the arcade to have the most awesome fun.
Ping Pong –
The original game. Back on the Atari 2600, this bad boy of the simplistic game world was based on a simple concept – table tennis, or ping pong, but virtually. What a bold idea, right?
PAC Man –
Likely the most recognizable arcade name out there, PAC Man has come in various forms – Mrs. Pac Man, Baby Pac Man, and Professor Pac Man – but the original still stands strong and proud as the original classic that released in 1980.
Frogger – The dodge the cars –
And get to the other side of the road game (I wonder if this had anything to do with a chicken?) is back on Android with the Frogger ad supported version, or you can purchase the app for an ad free jumping experience.
Tetris–
Probably more spin offs from this than any other game, the Russian Computer Engineer who developed this has also gone on to create other works, including some Xbox titles, but none so influential as this puzzle masterpiece. With 20 Versions across multiple platforms, you can choose whatever you like, but we suggest Android free play.
Boulder Dash –
It came out the same year as Tetris, 1984, but not nearly as popular. Still, there have been 5 versions of this game since its original release date, and it seems that it will remain in our memory banks for at least a few more years to come.
Snake97 –
We all remember the Nokia phone in the 90’s right? That all familiar ring tone? What about the game ‘Snake’ where you use the buttons of the phone to control the snake while it tries to get the stars, while avoiding hitting any walls. While it wasn’t completely high tech, few of these games rarely are.
Commander Genius aka Commander Keen –
This spawned a number of series (or episodes) that was favored by many in the 90’s, including episodes on the famous game boy, the earliest release of hand held gaming.
Sonic –
So let me get this straight, we want a hedgehog that runs really fast, collects coins, and spins around loops, and fights other animals. Sounds great! While I wouldn’t have wanted to be in that board meeting, I cannot deny the hours of fun this game will bring you. The challenges are still quite formidable, and the action is still fun.
Avid retro-gamers shouldn’t miss out on these 3 fabulous games in the LCD Retro Games Collection application that really capture the whole feels older games, back when graphics were simple and steering your character was a cakewalk. These games come in many titles, and will keep you entertained for hours so that you can relive your glory days as an 8 year old playing hand held games.
Space Invaders –
The classic battle to save earth from invaders from – well, space. You are armed with a laser cannon that you can move from left to right to shoot down the aliens, and go on to the next level. This was released in 1978, and still rocks today.
Overall, the best way to relive the good old days is to get a few of these free applications on your android phone – and spend an afternoon reminiscing.
Author Bio: Jason Phillips is the writer of this article. He provides his suggestion about the latest video games and technology through his articles. Even he has worked with a gaming site for Sniper Games 365 as an advisor.
In the world of Penguin, link building has become a sophisticated science. Getting links to your blog or website is harder than ever. One of the most effective ways to build solid and high quality links is through guest blogging. When done in moderation, blogging as a guest could provide a number of advantages, particularly in terms of the links you will be able to generate. However, overdoing it could make it counterproductive than getting the results you are looking for.
Yet, writing too many guest blog posts is just one of the mistakes you can make. There are many other guest blogging dos and don’ts you have to be wary of if you are to make the most of it. The interesting thing is that there are many bloggers and marketers who don’t yet gauge the importance of guest posts. In the current year, the happening trend in online marketing is content marketing. Guest blogging is one of the best ways in which you can get your content published and read by your target audience.
This is why you need to pay special attention to the choices you make when deciding to become a guest blogger. The key is to select the best possible blog or website and there are a number of criteria that can help you do so. At the same time, you have to make sure your choice of blog doesn’t end up hurting your own blog. So, without further ado, here are the dos and don’ts of guest blogging.
Dos of Guest Blogging
The first thing you need to consider when deciding to write a guest blog is the website it will be published on. There are several factors that make a website or blog a perfect fit for the type of content you want to share with the world. Here are some of the most important dos of guest blogging.
Theme of the Website
Relevance is crucial to success in online marketing today. Google pays a lot of attention to relevance and it is the name of the game as things stand. Your choice of blog has to depend on its relevance to what your website is about. This is important in terms of link building as well. A link will only be considered valid and high quality if it emerges from a website similar in theme to yours. Of course, you can be flexible regarding the theme and even subtle similarities work. This also ensures some level of reader overlap, meaning more people get to read what you post.
Ranking Factors
Ranking is also a crucial thing you need to consider when selecting a platform for a guest blog post. The two things you need to keep at the forefront are the Domain Authority and PageRank. A high score on both is imperative for a website to be considered worthy of guest posting. Otherwise, keep looking.
Reader Base
You should make sure the website you are posting your content on has a large reader base. Otherwise, there is no use for you to make the effort. If your content is not going to get more people to read your content and visit your website, the endeavor is worthless. You can do this by checking the number of subscribers and also the social media activity of the blog. This way you have a clear idea of the number of readers you can expect to gain.
Frequency of Posting
Will the blog allow you to post regularly and how frequently do they expect new posts? These are important considerations. You need to know if you have enough time to keep coming up with quality content for your guest blog posts. Don’t take on a responsibility that make become very difficult to fulfill in the long run. This will only divert your attention from your own content marketing efforts.
Number of Guest Posters
This one is not commonly cited as an important tip for guest blogging but it could work to your advantage. You would benefit more from contributing to a website that has few guest bloggers. This is because your competitors will have a smaller chance of getting a link from that website. Also, it will be more lucrative.
Top 10 Blogs
Perhaps the biggest DO is that you should try your luck getting your post on one of the top 10 blogs on the web related to your niche. If you can manage to do so, you will be able to gain the maximum exposure and benefits from guest blogging. Else, you would have to work harder.
These are the dos of guest blogging you need to keep in mind. As you can see, they will enable you to select the best possible blog for posting. That is exactly what you need to do to get started off on the right foot with regards to becoming a guest blogger. It is time to look at the don’ts now.
Don’ts of Guest Blogging
Compared to the dos, the don’ts are relatively fewer. However, they can cause the downfall of your blog so make sure you pay due important to them and try to avoid them as much as possible.
Free for All Blogs
There are many blogs online that accept content from anyone and everyone. They are simply looking to boost their content offering so there is no benefit for you of posting on them. You need to find blogs that are relevant to your own blog.
Ads
A blog that has a lot of ads is a strict no-no when it comes to guest blog posts. The intent is clear; they just want to make money.
Web Design and User Experience
Perhaps the most obvious don’t of guest blogging is that you should stay clear of blogs that are designed poorly and offer substandard user experience. Not many people will consider spending time on such a blog.
Penalties
Simply avoid any website or blog that has been penalized in the past for any reason, especially low value links.
Contact Info
Blogs holding back their contact information are shady to say the least and should be avoided completely.
Social Media Presence
Blogs that lack a solid social media presence or have a low number of subscribers aren’t what you should be looking for to publish a guest blog post.
In addition to the don’ts mentioned here, you should also shun blogs that have a low PageRank and Domain Authority.
Keep in mind that these dos and don’ts are just the tip of iceberg. There are many other things you need to learn about guest blogging in order to become an expert. However, these will help you get started off perfectly. Best of luck!
Roman Viliavin, vice CEO at Promodo SEO Company.
Unconventional Thinker and candidate master of chess. Roman has been working in the field of search engine optimization since 2005 and is the moving spirit of the company. Participant and speaker of all major events in SEO business. Roman has successfully completed dozens of projects and gladly shares his experience with SEO community via articles and various online and offline publications. Follow Roman on Twitter and Facebook.
Web design is a skill that many people claim to have, but few actually know how to do well. Web design is one of those fields where someone could easily teach it to themselves, or learn in a classroom setting. Even though it’s possible for people to teach themselves web design, most businesses and companies will hire a web design company or a freelance designer to handle building and designing their website. When you’re working with your design clients, be sure to keep these tips in mind.
Keep It Simple
Nothing makes a website run slower or look tackier than putting in a variety of different design elements. In the ’90s when people were first starting to explore the web, web designers would put as many different themes and elements in their websites as possible. There would be different frames on each page, moving gifs in nearly every corner, and there would be a different eye-catching background image for each page. When you’re designing a website, pick one central theme or element to design your website around. When you’re finished the entire site will look well planned out and put together, and not like a design nightmare.
Value A Well Done Website Over 100% Customer Input
When you’re designing a website you’re going to hear a lot of suggestions from the client, and not all of them are going to be good. When you’re working in web design, you’re going to have to deal with clients that want you to add elements that won’t mesh well with the overall design. Some web designers adopt an attitude that the customer is always right, and they’ll give their customers everything they ask for whether it’s a good idea or not. These clients may be happy with their website in the beginning, but once complaints from their customers and employees start to come in they’ll blame you for their shoddy website. As a web designer making a good and functional website should be your top priority. Never be afraid to tell a client that their ideas may not be the best for overall website design, but also be prepared to offer good design alternatives.
Don’t Ignore Mobile and Tablet Users
When you’re working on a law firm website design, making a separate page for mobile users may seem like it should be the last thing on your mind. A few years ago making a mobile version of a website was on the bottom of every web designer’s priority list, but today it’s essential for websites to have a mobile or tablet function for their users. Today people are used to seeing mobile-friendly alternatives to regular websites, and if they can’t easily access and navigate a website on their smartphone or tablet they’ll bounce from your website.
Talk About SEO Tools
When you’re client first talks to you about their ideas for their new website some more web-savvy clients may mention SEO, but there will be some clients who won’t have a clue about what SEO is. When you’re meeting with your client be sure to ask them if they want SEO tools. Some clients may not know what SEO tools are, but they will want a way to monitor their website’s traffic. Some may even assume that there is a way to automatically monitor web traffic without having to use SEO tools. If you bring up SEO tools when you first meet with your client you’ll be able to explain what they are and ensure that there won’t be any confusion down the line.
Mike has extensive experience in designing websites and knows all of the tools and essentials to create a successful and functional website.
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