Guest Post
Strategies for using social media effectively for your eCommerce business
Social media has become an essential element in today’s eCommerce marketplace. It has a significant influence on both offline and online businesses. This is because advertising in social media has recently impacted the sales growth of many eCommerce businesses.
The eCommerce business boomed thanks to social media platforms even in the recent pandemic. As a result, marketers and business owners are focusing more and more on social media for eCommerce businesses.
When it comes to eCommerce websites, gathering traffic is a major concern. Social media is flooding with genuine customers with buying intentions. So, investing time and money in social media is mandatory to gain clients and witness massive sales growth.
This article will provide strategies for using social media effectively for your eCommerce business.
Things to Learn Before Applying Social Media Strategies
Improving traffic and revenue on y0our site is not a one-shot approach. You may employ several strategies. Always utilize techniques adapted to your company objective and additional considerations. Now, let’s see what concerns you should emphasize before implementing strategies for your eCommerce business.
Set a Solid Business Objective
Before employing your own strategies, measure what you actually want to gain from them. Then, to set objectives properly, focus on the following issues:
- Estimate traffic according to your business niche. For example, it will measure the amount of traffic you prefer from social media.
- Find out the best promotional strategy that will work for your business.
- Make a list of your visitors and sort out who has become your customer from those visitors.
- Make social media posts according to your business type and separate the most engaging posts.
- Track your conversions to make more improvements to your strategies.
Discover your Customers’ Choice
When it comes to implementing the correct approach, customer choice comes first. Customer preference will give you a clear idea of managing your website and what product. Customers will surely visit your website via social media when you get the idea and post accordingly.
Your contents, including images, texts, videos, should relate to your customers’ preferences. Also, do not forget to get valuable feedback from your customers because. Finally, research and analyze the market and follow your competitor’s posts.
Try to understand how top-performing sites are engaging the customers via social media. However, you can become a customer and engage with those sites to explore their customer-centric tactics.
Collect and Utilize The Power of Data
Use website analytics to get information on your customer’s behavior and actions on your site. Also, track your customers’ location to target your audience based on their location. Next, sort out those contents that are getting more clicks and engagements. Finally, look out for the pick hour when customers primarily engage your content.
All this information will assist you in utilizing social media for your eCommerce business in the best possible way. It will become easier for you to engage with your customers at the right moment with the right pots. Consequently, your current and previous data will become a crucial asset to improve your tactics.
Prioritize Sharing Before Selling
Yes, you are running an online business to profit from it. But focusing only on selling will not bring you success all the time. Customers will not always buy from you, and they may only visit your site. But there is a possibility that they may share or recommend your products to others. So you shouldn’t miss that slight amount of possibility to engage with your customers and build relationships.
Share solid information about your products with additional information and instructions. Remember, if you cannot make sales but at least educate your customers about the benefits of your products, it’s a plus. After learning and understanding the value of your products, customers may promote your product if not buying.
Strategies to Employ on Social Media for Ecommerce Business
Now that you know about the aspects before employing the strategies let’s move on to the next step. We’ve listed the best strategies anyone can apply in their eCommerce business. Consequently, they will get a tremendous amount of traffic and benefit from it.
Create Customer-Centric Social Media Posts
Keywords, keywords, and keywords. Sounds tricky? Well, it’s a fact that high-quality keywords can optimize your social media content to the next level. First, explore the keywords customers are looking at over social media and search engines. Then, include those keywords on your social media content.
However, don’t forget to make your content unique compared to your competitors. For example, add your customers’ search terms to your social media posts. Moreover, add hashtags to your social media posts. This is because hashtags will make your posts more explorable and visible to the customers.
Post Appelaing Contents
Your content should be appealing and add value to your customer’s preferences. Therefore, educate your customers with informative content. Tell them a story about your product so that they become inspired and click that “add to cart” button on your site.
Customers love to share on Facebook, and they will share helpful tips if it’s enjoyable. Prioritize customers’ requirements on the content rather than making it a sales or marketing approach.
Share Customers’ Feedback & Reviews
Your loyal customer base can be your brand advocate after getting good service from you. That is because they will share positive reviews about your product on social media. As a result, your marketing effort will be minimized, but your sales will skyrocket.
Always ask for feedback from your customers and share those feedbacks and reviews on social media. You will get greater sales output from positive feedback, and from the negative reviews, you will understand your lackings. Knowing your lackings will help you improve your service in a better way. Customers buying intention is heavily altered by reviews, so make sure you utilize it.
Make a Good Use of Social Share Buttons
Craft Attractive Visual Contents
Text-based content has become backdated! Yes, people love to see the product you are selling because it’s a virtual store. All they can rely on your products’ image to feel it visually, not even physically. Therefore, creating visually appealing content is another great way to utilize social media for an eCommerce business.
Currently, Facebook, Pinterest, Instagram, and other platforms are image-centric. For example, if you look at Pinterest, there isn’t much text to focus on other than the tile only. The same goes for Instagram stories, where customers are redirected to eCommerce sites via hashtags!
However, you should post an authentic, high-quality, and clear product image to attract your customers. Also, your product image should represent your product thoroughly. While posting an image on your site, try to represent a real human using the product or service. As a result, Customers’ can easily visualize themselves using your product.
Get in Touch With Your Audience
Connect with your visitors or customers so that they feel prioritized. In today’s eCommerce market, communication is everything. It would help if you didn’t miss a single query your customers are doing through the post and messages. Appreciate those who are sharing your posts, buying your products, and posting reviews.
Getting close to your customers is another effective strategy for social media for an eCommerce business. For customer engagement, you can follow the tactics stated below:
Create Group
Gather all your loyal and new customers in a group and solve their issues from a single group. In this way, the communication will be easier, and you will get useful keywords easily. Collect all the feedbacks and then create your post with the most effective information.
Apply Influencer Marketing
Influencer marketing is an ongoing trend, and it is highly effective in persuading customers to buy a product or service. This is because influencers already have a massive fanbase on social media.
Therefore, the brand is boosted when they motivate their followers to get a product or service. Consequently, the sales of that product are booming, and the brand identity is also being spread.
Utilize the Live Chat
Another trending marketing technique via social media is hosting the live chat. Customers are attracted to this feature because a live presenter describes the product from different angles.
Also, they are getting a live product description that sounds more believable than viewing images. You can get customer feedback, provide solutions, and make sales via the live chat option. No doubt, it is another effective strategy for using social media for your eCommerce business.
Keep Posting Constantly
Maintain consistency while posting on social media because it’s a great way to maintain customer relations. You can provide service, solutions, and valuable information to your customers with regular posts and promotions.
Ultimately, your customers will feel that you are committed to providing them with good products and services. Schedule your posts to get automatic posts on your social media. Automatic post allows you to stay ahead of your competitors.
Maintain a Blog
Running a blog is another great strategy that you can apply in your social media for an eCommerce business. With informative content on your blog, your demand in the marketplace will increase organically.
Create material for your blog that is pertinent to your business. Sharing instructional, interesting, and inspirational content on your blog is an excellent approach to interact with your target audience.
Apply Paid Marketing
Paid advertising is also accepted on social media platforms such as Facebook, Instagram, Pinterest, Twitter, etc. As a result, employ sponsored advertising to expand the scope of your marketing strategy.
The sponsored campaign will increase the visibility of your post on any social media platform and lead more clients to your eCommerce website. First, however, you must market effectively by adhering to the criteria and characteristics of each social media outlet.
Another trending way to promote ads in social media is product feed. Since most eCommerce stores are powered by WooCommerce, creating ads on social media has become easier.
How?
You can transfer all your product information to the merchant platform via social media. For example, Facebook for business, Pinterest Business, Instagram Business, etc. All these social media business platforms accept WooCommerce product feed. And the ideal way to create a feed file is using a product feed plugin such as CTX Feed.
You can create ads after transferring your site’s product information to your social media business account. As a result, you can focus more on marketing strategy than product information.
Final Thoughts
If you want to stay ahead of your competition in a crowded industry, you must incorporate social media into your marketing strategy. However, using the appropriate tactic in the right place on social media may significantly increase traffic to your eCommerce site. Furthermore, your brand recognition, conversion, and consumer engagement will improve independently. Finally, your company will shine with a large and dedicated consumer base.
You can constantly improve your social media marketing strategies by improving your prior ones. However, if you follow our suggestions and tactics, you will be able to use social media for an eCommerce business effectively. This is because we have followed the trending features of the marketing strategy.
Author Bio
Atanu Das is a professional content writer who is actively writing SEO-optimized content. He has been writing creative content on WordPress, WooCommerce, Google Merchant, eCommerce, and other topics for the last four years. He is currently working as a content writer at Webappick – a giant WordPress Plugin development company.
In today’s techno-centric culture, you simply must have a business website, no matter how small or “local” your restaurant business is. Consider the fact that the Yellow Pages (yes, that big book that you use to swat flies) has even gone the way of the web. Just as you wouldn’t dream of operating a restaurant without having a telephone number, you shouldn’t miss the boat when it comes to having a business website. Here are some great tips for how to incorporate a website into your restaurant marketing efforts:
The makings of a good website. You don’t need fancy graphics and a complex sitemap to have a good website for your restaurant. Really, you just need to incorporate some basics into your web design to have a site that can effectively speak for your business. At the very least, you should include details about your location, contact information, hours of operation, pricing, and menu items. Ideally, you can also use your website to spotlight members of your team, express your philosophy, detail the history of your business, and show web surfers what your restaurant looks like.
Promotions. You can use your restaurant website to promote upcoming events, seasonal menu items, and special discounts. By highlighting promotions on your site, you encourage your customers to check in regularly for updated information. This is a great way to stay in regular contact with patrons who may otherwise slip off your radar.
Reservations via the website. Most people these days use the Internet to decide on everything from which family practitioner they take their children to to which restaurants they eat in. You can offer them a major convenience (and snag those potential customers who may be just “shopping around”) by allowing them to make dinner reservations via your online interface.
Include your URL on all of your marketing materials. Once you have your website up and running, you need to put it to work for you. That means spreading the word. The best way to make people aware of your website and inspire them to pay a visit is to include your URL on everything from business cards to menus to signage. To really impress patrons with your modernity, incorporate QR codes into everything related to your restaurant; one quick scan from any smart phone will deliver customers straight to your website.
As you can see, there are many exciting ways you can use the web to improve upon your restaurant marketing efforts. Try not just one, but all, of these methods to get the most out of your business website.
About the Author: Brian Rage recently opened his own restaurant. He set up his new restaurant point of sale system, created stunning elegant menus, and finally had his website designed to match his theme. Talk to a marketing expert if you aren’t sure how to create or run a website.
Photography is the art of capturing naturalistic images with the help of photographic cameras. It is the science of framing up visible images along with factors like light. Photography entwines itself with illumination, lighting, darkness, and shadows, much like how nature and spirituality are entwined. Over time, photos and pictures become cogent evidence for the changing aspect of nature and time. The only property in our lives that is untouched by time is the moment captured in a photo. Anything that is unaffected by time in this universe is immortal and divine.
Photographers in a way are artists who capture the aesthetic occurrences of this world. For a successful photographer, it is always a gamble between what he feels is necessary and what he feels is unnecessary. For an avid photographer, vision is his treasure and camera is his Holy Grail. For such a divine profession, storing and keeping track of those captivating moments caught on film is inherent. With the invention of groundbreaking cloud storage technologies coupled with the emergence of the internet as a data storage platform, photographers need not ponder over the issue of photo storage. By utilizing such technologies, photographers can build portfolios, maintain websites, generate leads, and attract prospective clients.
Social networking and photo-sharing websites such as Picasa and Flickr serve the purpose of saving and storing all your photographs online. But when you are looking to generate business leads and attract prospective clients, having your own website with a URL to your portfolio will be an inviting option. WordPress is one of those notable online platforms that help photographers manage their portfolios. Most of us know WordPress only for blogging but of late, it has developed into a reliable content management system. A content management system allows you to upload and store various types of content on your website.
One of the most prominent features of content management systems such as WordPress is that they allow you to change the appearance of your website without altering the content. For photographers, WordPress allows you to update and publish new photos and you can post them instantly. And to top it all off, WordPress can be downloaded for free from www.wordpress.org. Probably the only time you have to spend money is when you select a domain name and choose a hosting package from a website hosting service.
The theme speaks volumes about your website and portfolio. So make sure you select the right theme, there are countless free and premium WordPress themes with which you can customize your website depending on the niche of your portfolio. Here are a few free WordPress Themes in 2012 that will best suit photo-based websites:
- WidePhoto – A free HTML5 fullscreen WordPress theme for photographers that want a visually impressive website to showcase photography.
- Grid Photo – A fully-responsive HTML5 grid-based theme for photographers and photography fans.
- Minimatica – A very stylish, modern, and minimalist theme with a beautiful image gallery slider and an optional blog view.
- F8 Lite – A multimedia and photography portfolio theme for WordPress.
- Hatch – A simple and minimal type of portfolio theme for designers, photographers, illustrators, or photobloggers.
You may also take a look at these few tips for photographers using WordPress:
1. Avoid images being suppressed every time you change a theme by adjusting your media settings as required by the theme. The Viper007Bond’s Regenerate Thumbnail plug-in automatically resizes your image as per the requirements of the theme.
2. As photographic websites tend to have a huge collection of pictures and the load time of the website is affected drastically. Installing the W3 Total Cache plug-in will enhance the load time of your website.
3. All versions released after WordPress 2.9 have a special option with which you can select featured images for your posts and web pages. Select the best picture in your portfolio to attract visitors and prospective clients.
4. Create readable and descriptive file names for your images as it is important for search engine optimization.
Hope these tips and suggestions will help you to efficiently manage your WordPress-based Photography website.
George Webber writes about Entertainment, Technology, and the Internet. He writes on behalf of www.1800cabletv.com – your gateway to the best cable companies across the nation.
Guest Post
10 Best Digital Marketing Plugins for WordPress 2022
Have you opened up a new website or a business and want to drive more traffic towards it? Check out these 10 best digital marketing plugins for WordPress and see wonders!
If you are an avid user of WordPress, you are surely affiliated with the Word plugin. Nevertheless, let me explain the term simply for brand-new users.
A plugin is a software application used in WordPress to add new features to the user’s website or to extend and modify the existing ones. There are literally thousands of plugins available for users on WordPress, both free and paid versions.
It is safe to say that there are hundreds of plugins for every activity related to content management or conducting business, and this is true for digital marketing as well. There are a plethora of WordPress digital marketing plugins.
You must be thinking now. Which of these would serve most of your purposes effectively? Which of these are the ones trending in 2022 for their best performances?
We have singled out 10 of the best digital marketing plugins for WordPress for you.
Get into the article to know more about these!
Benefits of using digital marketing plugins for WordPress
There are tons of benefits of plugins in general. And when it comes to digital marketing strategies, these can prove to be gems. Some of the notable advantages of digital marketing plugins are identified below-
- Availability: This might be the biggest benefit of a WordPress plugin. Whatever problem you might feel with your WordPress website or whatever additional functions you might want to add, there is a big possibility that WordPress has a plugin for that. This enhances your functionality by a great deal.
- Affordability: Although there are some plugins for premium uses which are ought to be bought, there are hundreds of effective plugins which are absolutely free of cost. That is why it becomes very much affordable for anyone willing to modify their website on a shoestring budget.
- Adaptability: The adaptability of the plugins for WordPress can bring wonders for you. You can adapt these plugins very easily, following your needs and preferences. The plugins are unbelievably easy to use for beginners as well.
- Clarity: All the information that you need to know about the plugins is open and ready for you to explore. You can easily judge the functionality and performance of a plugin by assessing certain parameters, which makes it less likely to get into trouble or have a hassle installing any plugin.
10 Best Digital Marketing Plugins for WordPress 2022
Now, let’s get further into the article to learn about 10 of the best-known digital marketing plugins that are being used widely in 2022 by millions of WordPress users-
#1 OptinMonster
This is undoubtedly one of the very best lead generation plugins available on WordPress. OptinMonster comes with different options of opt-in forms which can be adjusted and adapted easily as per your website’s requirements.
What is the major goal of any business? More and more conversions, of course. OptinMonster can be a great pick for that. This plugin helps you tailor the most attention-grabbing website, which will definitely turn viewers into customers.
The various features of the OptinMonster plugin help you catch the eyes of users instantly. This plugin can be easily adapted to your requirements and can be personalized to suit the comfort and needs of the users.
Nowadays, it is extremely important that your website is mobile-friendly and seamless to navigate, and OptinMonster can help with that too. The best thing about this plugin is that it is amazingly user-friendly, which lessens almost half the hassle for the website owners.
#2 All in One SEO
When you own a website or a business you obviously want it to stand out and to be visible to the maximum number of people. Search Engine Optimization, or SEO, improves the visibility and reach of a website and assists in grabbing the attention of the targeted people.
The All in One SEO plugin has been crafted to do that for your website. An extremely popular plugin, All in One SEO comes with a plethora of tools and features that will allow you to stay long ahead of the curve.
If you have a WooCommerce store or business, this plugin can come in handy for you in so many ways. It has all the necessary attributes to optimize your product page, product details, product images, and so on.
The multidimensional functions of All in One SEO will definitely lead your website to be in the top searches, allowing you to have increased conversion rates and sales, too!
#3 Hustle
Hustle is the ultimate marketing solution for business owners. This plugin can make your life so much easier. Whether it is offering hundreds of beautifully crafted and efficient templates or helping you with your social following and pop-ups, hustle covers you everywhere.
This WordPress digital marketing plugin has been designed to give you the ultimate comfort of marketing your business and products by social sharing through a wide number of channels. Hustle helps you style your business page in such a way that is spectacular and systematic at the same time.
This digital marketing plugin has the option for inside analytics which allows you to understand the performance of your taken actions from time to time, which can be really helpful if you want to enhance or be consistent in your performance and quality of services.
Moreover, Hustle is integrated with several popular email service providers like MailChimp, Constant Contact, Sendy, and so on, which is most definitely a great way to increase conversion.
#4 CTX Feed
This plugin is basically the ultimate WooCommerce product feed generator that can take away all your hassles regarding product feeds within minutes. The significance of a well-arranged and systematically built product feed needs no explanation, and CTX Feed is a combination of abundant features and functionality that can help you create the best product feed.
You can put in all the information related to your products, price, images, and availability in the product feed with great ease, and the plugin also updates any changes you make automatically to the feed, which can save you a lot of time.
There are 100+ templates for you to choose from, and you are not limited by any number as to how many products you would like to display. Doesn’t that sound like a dream come true?
The 5 different formats offered by this product feed plugin cover the requirements of any shopping channel. This makes your product feed much easier and quicker to get approved. This digital marketing plugin supports over 100 marketing channels and can give you the leverage to reach customers from a wide range of areas.
CTX Feed has both a free and a paid version. The paid version, CTX Feed Pro, comes with some modified and updated features that can prove to be very helpful for you. One of the best things about this plugin is that it is absolutely error-free, so you can have full trust in it!
#5 Envira Gallery
This is one of the most popular gallery plugins for WordPress. Envira Gallery has been built to help you make the most pleasant-looking gallery for your products, which includes both photos and videos. The integration with the already-built templates has been made extremely smooth and fast for this plugin.
There is no need to be specialized in developing for using this plugin. Literally, anybody can use it, which is why the popularity of Envira Gallery is increasing day by day among entrepreneurs, bloggers, website builders, and so on.
The super flexible nature of this WordPress marketing tool also gives you the leverage of image proofing, providing your customers with the best kind of service. Whether you want to upload photos and videos into the gallery directly or you want to integrate with other sources from outside, like Instagram is completely your choice.
Like many other digital marketing plugins for WordPress, Envira Gallery also comes with a free and paid version. However, the paid version is reasonably cheap as well.
#6 SEMrush
SEMrush is basically a writing assistant plugin. This plugin is immensely helpful in creating optimized SEO-friendly content.
With the help of this plugin, you can get instant suggestions and recommendations while you are creating content. These recommendations are given based on the ten best content ranked by Google, depending on what keywords you give and from which location.
SEMrush basically takes care of everything when you are writing something, including keyword selection, tone of writing, use of words, plagiarism, readability, and so on.
When you are finally done with your writing, you can also get to see your overall score, which can help you in making decisions regarding alterations and modifications.
This beautifully crafted plugin guides you step by step on how to write overall optimized content that can reach millions of targeted viewers at the same time, different tools of this plugin help you in promoting your content on social media as well.
#7 Mailchimp
Mailchimp for WooCommerce is undoubtedly a big YES for anyone owning a WooCommerce website. This marketing automation plugin can do wonders for your business if you intend to keep consistent and effective communication with your potential stakeholders.
Wondering how that works?
When you integrate your WooCooomerce business with your Mailchimp account, different information related to the customers, like their name, email, purchase, etc., gets synced with Mailchimp, and it is done automatically without demanding any of your efforts.
This digital marketing plugin for WordPress can assist you in sending recommendations and announcements to your customer base. You can keep regular and good communication with all your existing customers through this plugin, and at the same time, you can also identify new customers.
Mailchimp also allows you to analyze your overall performance in promotion and marketing.
#8 MonsterInsights
If you are running a website, you would definitely want to know how it is performing and the statistics as to its acceptance from the users. That is what MonsterInsights does.
MonsterInsights is basically a tool for Google Analytics in WordPress, which can even provide you with real-time data and statistics.
When you are in charge of a site, it becomes extremely necessary for you to analyze and observe it. When you become able to know this, you also become able to bring in necessary changes and modifications to your website which can offer the customers an even more seamless experience. This ultimately leads to the generation of more leads and sales.
The process of Google Analytics is not at all easy, but with MonsterInsights, it surely is! With the proper use of this digital marketing plugin, your website will surely bring more success to you.
#9 WP Call Button
The primary target for any business or store is to make sales, right?
Usually, when a buyer gets interested in a product, they want to call the product company. Now, if the process is not easy and the buyers do not find a quick call option on your website, it is highly likely that you will not get the call and you will not make the sale.
WP Call Button comes as a rescue in this. This WordPress plugin gives your website a quick click-to-call action option when the users are on their mobile phones.
The plugin is very fast and lightweight and the amount of skills you would need to operate the WP Call Button is basically zero. The plugin is extremely easy to install and use, and you would not need any developer for that.
#10 Smash Balloon
The importance of social media for businesses in today’s age needs no separate mention. Now, think how great it would be if you could combine your social media feeds with your website on WordPress.
The WordPress plugin Smash Balloons Digital Marketing Plugins has been created just for this.
The plugin allows you to display your social media feeds in your WordPress account in the most pleasant way possible. When you combine your social media accounts with your website, your website or business automatically becomes more relevant as well as more trustworthy.
People can easily relate to your business and with you, as a matter of fact. This can bring in an increased number of sales and can also help you get more known in the industry.
Conclusion
Digital marketing has become an inseparable part of any business today. The WordPress marketing tools take away all the hassles that might have to be faced to initiate the most engaging digital marketing campaigns.
So, which one of these digital marketing plugins for WordPress do you think can work the best for your business?
Author bio:
Maliha Tasneem
Maliha Tasneem is a professional content writer who has been writing creative and technical content for 4 years. Currently, she is working at Webappick – a giant WordPress Plugin development company, as a content writer.
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