It is important to draw people’s attention to your website or Blog. It isn’t easy to build a reputation online as a credible source of information but it is possible to do this. Google is now able to recognize when an article is stuffed with keywords or has been subject to “spinning” techniques and major search engines know that web users trust the information that they derive from the internet.
Considered as being the “currency of the internet” Inbound links to your website provide opportunities for achieving and maintaining a high search ranking. One way to achieve these types of links is through writing guest posts and original, well-researched work that people will want to share and reference.
The following 5 factors detail the key techniques to influence and improve your ranking on Google.
1. Relevant Content
Your readers should inspire the content of your writings. By looking at keyword research and investigating popular topics amongst your social media followers you will ensure that your blog ideas are not antiquated. It is still important to use Social media platforms but advising that people sign up to MySpace is not going to be as insightful as it was 6 years ago. Only 3% of first-time visitors to websites make a purchase, when these visitors approach your site they are probably still in the research stages of their investigations.
2. Blog size
Ask yourself if you have taken enough time to write about a subject in depth. The SEO experts recommend that 600 words are the ideal length for Blogs but this is only a guideline and it should be influenced by the inclusion of valuable content for the reader. Valuable content is more than just correct formatting and editing it enhances the reader and provides them with food for thought and ideas that they can put into action in their own lives. Hubspot is a marketing software company that succeeds in achieving a high number of inbound links because its content is enriched. Their posts are normally between1000-1200 words in length.
3. Your work is overlooked
You need to employ tactics that will make your writings stand out. Think about a new slant that you can provide on a subject. This is your best chance of encouraging inbound links and attention. Offering a new perspective is especially important when you cover subjects that have already been done before.
For example, your responses to popular news topics should be well thought out and thought-provoking. You should also open yourself up to creative techniques such as the bringing together of two wildly different ideas as a topic of conversation or the injection of humor into a subject.
You should aim to get your point of view across in an interesting way and to create a voice for yourself, your work is an extension of your brand and the style that you wish to portray should be considered. Hollis Thomases of Inc.com is a Small business specialist who has been known to stir up some controversy with his musings from time to time.
4. Looks are important
Consider the appeal of your writings, on the whole, compare your work to that of your competitors and ask yourself what the attraction of your writings might be over the alternatives. The title of your blog is important too and you should consider enabling social media shares that will be displayed within googles search results.
Infographics and great screencaps of places around the web are also prevalent ways to attract inbound links.
5. Be a credible Source
People who link to your content are demonstrating that they trust your work as a correct source of information. They appreciate that you have properly researched your topics and they are willing to use your work as a reference. This is essential to establishing credibility on the web. Questionable content rarely leads to the creation of inbound links.
- You will need to collate data from trustworthy and original sources. Look for new studies that you can analyze. This is a neat trick to attract attention and a sure-fire way of attracting inbound links.
- Is the content professional? Some organizations entertain humorous content marketing which can be risqué at times with a casual tone but this should not be an excuse for sneering on contemporaries or for disclosing sensitive data.
- Keep up appearances by posting and updating your information regularly and be sure to keep your website easy to navigate. Provide access for other bloggers and users to view your credentials quickly and easily. Your business website needs to be a source of information that people feel that they can trust.
- License: Creative Commons image source
About Author: Serge is the co-founder of w3i.com, a gift recommendation engine with a human touch such as this designer cocktail shaker.
10 Steps to Evaluating and Measuring Your Marketing Strategy
When you are trying to market a product, the product or service is only as good as the potential clientele think it is. You need to get them to buy or use the item or service before you can tell if it really works for them. How can you go about evaluating and measuring your current marketing strategy?
Input vs. Output
Check your financial statements. Are you spending more money than you are making? In a strong marketing campaign, this should not be the case. You want to tweak your plan to make more money than you are putting into the project.
When you sell a product, include a survey along with it. Ask the customer to rate different qualities of the product that directly relate to the market. For example, ask them how they heard about the product and if the visual appeal of the item had anything to do with its purchase.
Distribute flyers, pamphlets and other coupon offers to people and see if they call back. You’ll know if the marketing works based upon how many people call. When they do call, ask what elements of the flyer or other item made them want to call you.
Before you send a new item onto the market, have a test group to evaluate your marketing. For example, you might bring in a section of the company that has never seen the ad. Ask them what they think and if they would buy the product.
What about you? Try to separate yourself from the ad as much as possible. Imagine that you were walking down the street and saw this advertisement. Would you feel inclined to purchase it or use the service? What elements of it are captivating and visually appealing? What elements turn you away?
Of course, all of these surveys and questions are important; however, you must generate quantitative data from all of them. For example, calculate the percentage of people who learned about your company from the Internet, paper flyers, word of mouth, and so forth. Put the information into charts.
After you have put the information into charts, you should start comparing this year’s findings to last year’s findings. If you find that a larger percentage of people are using the Internet than last year, you will have gained valuable insight into the company’s advertising.
Targeting the Many…
Once you find where most of your patrons are coming from, work to keep up steady advertisements in that domain. If most people are finding your company through Google searches, maintain fresh SEO strategies throughout the year to keep generating customers in that manner.
…And the Few
Let’s say that very few people are finding you from paper advertisements in the local department store. If this is a new trend, give it another shot to try to keep those few customers that you have. If it’s a continuing trend, you may want to put that money into another avenue.
Keep It Up
Don’t let your evaluation and measuring strategies fall to the wayside. You need to keep using them to ensure constant success for your company.
Evaluation and measurement strategies can bring both good and bad news to you about your marketing strategy. Be sure to use all of the information to generate more positive outcomes.
Thaddeus McGregor writes about business, marketing & finance at
Top 8 popular WordPress plugins of all the time
The WordPress plugin repository has 54,000+ plugins. That’s like a lot. These plugins are used to complement the core WP installation. In other words, it improves a user’s experience on WordPress. They handle certain features and functionalities that WP cannot do by itself.
Choosing the correct plugin is vital for your website’s security, user-friendliness, and speed. Else you can take WordPress support from a good team.
We have listed down the top 8 popular WordPress plugins. Let’s discuss first what WP Plugin is.
WP plugin is defined as a software tool that is scripted in the PHP language. It includes additional features on your WP website. The plugin provides a simple process to add features to your website without writing a single code.
The API of the plugin provides an effective hooks’ and filters set. This robust set enables developers to modify or add new functions with WordPress.
8 Popular WordPress plugins
Search Engine Optimization is necessary to boost traffic to your website. Without any doubt, Yoast SEO is the best WordPress SEO plugin. It supports you to add Meta tags, connect your website with Google Search Console, etc.
The plugins provide you with a complete solution to improve on-page SEO. The features of Yoast SEO are as follows:
- Readability check
- Internal linking suggestion
- Access to create custom Description/Mets Header
- XML News Sitemaps
- Quickly build 301 directs with the Redirect feature
- Optimize for synonyms, keywords
- Update as per Google’s algorithm
The plugin makes sure that your site meets the top-most SEO principle. It provides the tools to optimize your content for overall readability and SEO.
Every day it is not easy to filter out spam that is either irrelevant stories or promotional links. Automattic developed a tool called Akismet.
It is known as the godfather of comment spam reduction plugins. The plugin works great to track back spam and filter out most comments. It reviews all your contact form submissions against their global spam database. This WordPress Premium plugin provides advanced security solutions along with spam protection.
To use the plugin, you will need an API key that is free for non-commercial use. It is beneficial if you receive at least ten comments daily.
The Automattic company built another top-most WordPress plugin called Jetpack. It is a versatile tool with numerous features. The plugin supports you with design, marketing, and security. Among its multiple features, you can perform the following-
- Spam filtration
- Malware scanning
- Find site analytics
- Login security
- Automatic social media posting
- Slow image loading
- Multiple WordPress themes and more.
How can we miss WooCommerce among the list of popular WordPress plugins? An e-commerce plugin enables you to sell anything on the web simply.
The plugin has an abundance of themes, easy customization options, and much more. Therefore, it stands unique among the list of WordPress plugins.
Wondering why WooCommerce is best for you? The plugin provides features such as adding product variation, extensive payment methods, etc. The developer community creates extensions to make online selling as smooth as possible.
WPForms is a fantastic plugin that allows people to create popular forms with simple and easy steps. The form is created by using a simple interface of drag-and-drop. This plugin enables you to create contact, subscription, payment, survey, and other forms. It doesn’t require you to put in a great effort, as you can create forms with just a few clicks.
Note that this plugin can integrate with all the primary payment and marketing platforms.
- Compatible with cloud flare
- Improve user-end browser caching
- Quick Load images while scrolling down
- Support WordPress Multi website
- Incorporate caching solution along with a CDN
- Load images on request
- Facilitate slow loading to boost page load time.
Page builder aids you in creating more complex designs as you don’t need to use coding. The most popular page builder plugin as per WordPress.org is Elementor. The plugin has quickly shot up the rank with over 1.2 million active installs. It offers a free package to build complex designs with a drag-and-drop interface.
You must think of installing this plugin on your website. This will support you to have full control over your design.
Migrate Guru is a specifically designed, fully automated plugin for WP migration. It offers you the fastest, easiest, and most reliable method to migrate your WordPress website. The plugin runs on an external server named BlogVault’s server. You can quickly transfer large sites without any issues.
There is a choice to save the migration setting and remove the unnecessary files during the migration process. This allows you to repeat the migration with a single click in the future.
The plugin has the following feature:
- No overload on the website
- No requirement for storage space
- Easy to use
- Build for large websites
- One-click migration
- Fully automatic, replace & built-in-search
Large images slow down the loading of websites. Therefore, it is crucial to optimize every file image to improve speed. Optimizing every image manually can be a tedious task.
For this, you can apply the Smush plugin. It is a simple way to compress and optimize your WP website images. The plugin compresses images all over your website automatically. You will need to upload images to your WP website media folder.
The plugin provides no interruption in your workflow and improves website performance.
A WordPress plugin helps you to quickly and smoothly run your website. It improves user experience and supports websites to reach a wider audience.
No need to get confused about which plugin is best for your website. We have mentioned 8 of the pre-eminent WP plugins of all time. These plugins are accessible in free as well as paid forms.
Jinny Sarah Jacob is a Sr. Technical content writer at 24×7 WP Support, a leading WordPress development company that supports WordPress themes, plugins, and errors. She is a passionate technology geek and loves to write blogs on marketing, technology, B2B, big data/analytics, business strategizing, etc.
Increase Traffic with Comments
We all want to read comments, especially if these comments praise us or show that many people value our posts on our blog. Therefore, those valuable comments you can have on your blog can generate a lot of qualified visitors in your blog traffic.
Your website, more significantly, your blog posts can generate traffic. if you can improve the search traffic, you have the help of the things below.
Learn ways – How to Increase Blog Traffic with Comments
- Ask or Request Open-Ended Questions
Open-ended questions tend to prompt a lot of engagement that includes comments. However, it only means that when you allow the recipients to express themselves, they will provide you with complete and meaningful answers.
One of the main reasons there are a lot of blog posts that are not generating loads of traffic with comments is because the questions they have are close-ended. These close-ended questions can only be answered by a yes or a no or with a direct answer that does not leave anything else that will run for longer and more comments.
- Write A Post On the Top List
If you wish to improve your search traffic and generate powerful comments about the user experience on your blog posts, you should consider writing a post that falls on the top list. Unfortunately, many people struggle to gain online transactions from when they first opened their blog until they have discovered the importance of having a content marketing strategy.
To gain comments, you should add keywords wherein people are searching for the headline that you have. It would be best if you did not try to sound like an English professor to have one. The things that you need to do are to make your headline appear relevant for it to attract attention, comments as well as a load of traffic.
- Do Some Influencer and Expert Name Dropping
Name-dropping is a term that refers to the practice of attributing names of famous experts as well as bloggers to your content. Using this strategy, your blog posts can generate a lot of comments that would, later on, create loads of traffic for your website.
Generating comments for each blog post is one of the best ways to get a lot of traffic to your website. This way, you can make your content more valuable because some people seem to appreciate the things you have written. Therefore, if you wish to gain loads of traffic for your website, you should first work on generating comments with the help of the tips stated above that are very easy to do for your content. This, in turn, will increase Blog Traffic.
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