Guest Post
6 Digital Marketing Trends for Better Ecommerce Conversions
To stay ahead of the digital marketing game, it’s not enough to understand and apply basic industry concepts. Being up to date on trends is a key component of successful digital marketing because the digital world, like everyone in your target demographic, is continually evolving.
Marketing trends can come and go as quickly as fashion, technology, or pop culture. It is, however, simple to keep ahead of the game.
6 Key Trends to Increase eCommerce Conversions
Use the following trends to your advantage. This list will assist you in strategizing and planning for your eCommerce business’s future. Let’s take a look at how these trends could benefit marketing.
Shopping in a Social Environment
Shopping at the mall in a bunch has mostly been replaced by social shopping. That isn’t to say that people don’t prefer to flaunt their recent purchase.
They make it easy for shoppers to click, buy, and share their happy news online with all of their connections using shoppable posts like Instagram Galleries.
For businesses that can target these networked buyers with new discounts and other incentives, it’s marketing gold. So let’s start with Incrementors for better services experiences.
Retailers should concentrate their efforts on Instagram, Facebook, and Pinterest, in addition to Instagram. Sixty percent of Instagram users say they discover new products, and seventy percent of those do take action. Retailers cannot ignore the popularity of social shopping.
AI helps retailers in learning more about their customers
Artificial intelligence (AI) and machine learning enable customers to enjoy automated, personalised purchase experiences.
AI collects data on how customers shop when they make purchases, and what they’re seeking in a product or service regularly. It’s a technology that can’t be recreated in a physical location.
On social media, we’ve seen the inverse phenomenon, when AIs learn from humans’ more negative comments, but it’s extremely likely that consumers would seek the impact.
Customer reviews might help to build trust
So, you’ve begun utilising Instagram Shopping. When it comes to bringing the traffic to the desired place things are going quite well, but things aren’t going so well in terms of those pageviews converting into sales at a high rate.
It might now affect the ratings at first but slowly with time you will start to notice a drastic change as your business grows.
Customer feedback, to be precise. Consumers with limited discretionary cash are wary of spending their money, and nothing is more reassuring (read: compelling) than a wonderful review from someone who has purchased one or more of your products.
Ratings and reviews on product pages are a tested method of converting more site visitors into buyers.
Personalization
Everyone enjoys receiving a birthday gift, and they value the attention and personal attention that comes with it. Personalization is an effective marketing tactic.
Your online clients need individualised service, and there are several ways to provide it, all of which are supported by AI and machine learning too. Incrementors help the marketers to improve the conversion which eventually leads to business growth.
Send relevant products to your customers while they explore, search, or check out. “Visitors who watched this also viewed” referrals account for 68 percent of some retailers’ revenue.
Referral marketing
One last piece of e-commerce marketing advice: leverage the power of referral marketing to turn your most devoted clients’ enthusiasm into a regular stream of new business.
The best way to take your business to a whole new scale where you can just use the word of mouth technique and can increase your user base.
For those who don’t know what referral marketing is, it is the process of motivating your consumers to tell others about how much they love your company. It’s comparable to gathering client testimonials in terms of strategy, with the exception that it’s more direct.
Chatbots
Your prospects are more likely to trust their close ones than random online strangers. Your prospects are more likely to trust their close ones than random online strangers. Chatbots make shopping more enjoyable.
Chatbots communicate with internet shoppers in the same way that a human salesperson would. Today customers expect that they can identify the products just with a single click. A chatbot can help save a lot of time in such a situation.
Experts expect that by 2022, 85 percent of enterprises will use chatbots.
Chatbots provide a wide range of services. However, I believe they will have a significant impact on how consumers shop online. Self-checkout kiosks will very certainly become the norm in retail, and in-store marketing will grow.”
Want to learn the best Ecommerce marketing strategies? Watch this amazing video:
Conclusion
So there you have it: your handy guide to the top digital marketing trends we predict will be big in 2022. The best way to stay competitive, grow, and secure consumer loyalty is to stay on top of it with the current trends going on.
It’s going to be a big year for technical advancements, marketing tools, and forward-thinking strategies, so make your new year’s resolutions about your adaptability, flexibility, and readiness to evolve with the times.
Author BIO – Shiv Gupta is the Founder and Head of Growth at Incrementors. Incrementors is an Award-Winning Digital Marketing Agency that helps clients to grow their business online by generating more traffic, leads, and sales. Incrementors specializes in providing customized, tailored online marketing solutions highly specific to the needs of the clients.
Guest Post
Adsense Pro Ultimate – Top Selling CTR Worpress Theme Review
Classic CTR Themes For WordPress have made it pretty easy to build informational websites using Adsense that can get you awesome click-through rates (CTR). Adsense provides you the ready-made income at home and is a great way to earn money in a short amount of time by placing ads on your website, but usually, these sites let you have a great amount of money on the table because of not very good looking designs and under-optimized ad placements.
If you are seeking out an Adsense theme then Adsense Pro Ultimate Theme (or APU for short) ought to be at the top of your list. Although you will find other themes available as a rule you have to pinch them and add extra icons as well as play with the code like PHP, HMTL, and CSS. In fact, most of the Adsense styles are ready-made Adsense and not Adsense optimized. It is almost like the difference between HD ready and full HD, I would for sure, try to go for the 1080p television because of the higher quality. Though 720p is not that bad it is not the top dog in the town.
The Adsense Pro Ultimate CTR Theme is by and large a WordPress theme that is solely built to get monetized with the Adsense to generate you some extra profit or money. This theme is completely optimized and made for the purpose to get the highest possible click as a result of better ad placement, so that you can have a better income, just with the help of this theme. Google has recommended this Ad placement strategy to be used when for better ad placement and profits.
With the help of CTR themes such as APU, Magnum, and others, you have the ability to turn any site into a money-making machine but then again it can only be done when you have got sufficient knowledge about site-building and maintenance.
Adsense Pro Ultimate CTR Theme really works!
If you want the best Adsense WordPress theme then you need to choose WordPress themes from ctr-themes.com. Unlike other themes which need to be tweaked these themes are already Adsense made and you do not have to do a lot of doodling with the PHP and CSS too.
Most of the Adsense themes are Adsense ready, not Adsense optimized. There are a lot of Adsense templates that focus on placing the ads on the header and some ads on the sidebars, I’m quite sure that you have seen plenty of such websites. Ad placement is quite broad and varied plus you also have the option to fully control the ad placement
When all of this trickles down to showing or hiding ads from the viewers not a single other theme comes in the way of the Adsense Pro Ultimate WordPress theme. You can hide ads with one click so that they do not get displayed when you are trying to get your site listed in the search engines and you always have the option to prevent showing your ads.
How is it different from the Competitors?
When you compare Adsense Pro Ultimate CTR Theme with other competitor themes, you always get the advantage. No other theme is so easy to use than this. There is an administrative panel installed in this theme that lets you change the ads and place them elsewhere without changing the original codes of the theme.
Besides this, it also provides a better and faster loading speed for your site. If you get into any trouble then there is always a panel of highly professional individuals who will help you 24/7.
Results
The result is quite obvious. With Adsense Pro Ultimate your AdSense website can generate more revenue when visitors click on the ads placement using the layout algorithm.
Musab Zain is a web developer by profession, who loves creating stunning Adsense WordPress Themes for his customers. More on his work here: ctr-themes.com
Guest Post
How to Incorporate a Website into Your Website Marketing Efforts
In today’s techno-centric culture, you simply must have a business website, no matter how small or “local” your restaurant business is. Consider the fact that the Yellow Pages (yes, that big book that you use to swat flies) has even gone the way of the web. Just as you wouldn’t dream of operating a restaurant without having a telephone number, you shouldn’t miss the boat when it comes to having a business website. Here are some great tips for how to incorporate a website into your restaurant marketing efforts:
The makings of a good website. You don’t need fancy graphics and a complex sitemap to have a good website for your restaurant. Really, you just need to incorporate some basics into your web design to have a site that can effectively speak for your business. At the very least, you should include details about your location, contact information, hours of operation, pricing, and menu items. Ideally, you can also use your website to spotlight members of your team, express your philosophy, detail the history of your business, and show web surfers what your restaurant looks like.
Promotions. You can use your restaurant website to promote upcoming events, seasonal menu items, and special discounts. By highlighting promotions on your site, you encourage your customers to check in regularly for updated information. This is a great way to stay in regular contact with patrons who may otherwise slip off your radar.
Reservations via the website. Most people these days use the Internet to decide on everything from which family practitioner they take their children to to which restaurants they eat in. You can offer them a major convenience (and snag those potential customers who may be just “shopping around”) by allowing them to make dinner reservations via your online interface.
Include your URL on all of your marketing materials. Once you have your website up and running, you need to put it to work for you. That means spreading the word. The best way to make people aware of your website and inspire them to pay a visit is to include your URL on everything from business cards to menus to signage. To really impress patrons with your modernity, incorporate QR codes into everything related to your restaurant; one quick scan from any smart phone will deliver customers straight to your website.
As you can see, there are many exciting ways you can use the web to improve upon your restaurant marketing efforts. Try not just one, but all, of these methods to get the most out of your business website.
About the Author: Brian Rage recently opened his own restaurant. He set up his new restaurant point of sale system, created stunning elegant menus, and finally had his website designed to match his theme. Talk to a marketing expert if you aren’t sure how to create or run a website.
Guest Post
WordPress Tips for Photographers
Photography is the art of capturing naturalistic images with the help of photographic cameras. It is the science of framing up visible images along with factors like light. Photography entwines itself with illumination, lighting, darkness, and shadows, much like how nature and spirituality are entwined. Over time, photos and pictures become cogent evidence for the changing aspect of nature and time. The only property in our lives that is untouched by time is the moment captured in a photo. Anything that is unaffected by time in this universe is immortal and divine.
Photographers in a way are artists who capture the aesthetic occurrences of this world. For a successful photographer, it is always a gamble between what he feels is necessary and what he feels is unnecessary. For an avid photographer, vision is his treasure and camera is his Holy Grail. For such a divine profession, storing and keeping track of those captivating moments caught on film is inherent. With the invention of groundbreaking cloud storage technologies coupled with the emergence of the internet as a data storage platform, photographers need not ponder over the issue of photo storage. By utilizing such technologies, photographers can build portfolios, maintain websites, generate leads, and attract prospective clients.
Social networking and photo-sharing websites such as Picasa and Flickr serve the purpose of saving and storing all your photographs online. But when you are looking to generate business leads and attract prospective clients, having your own website with a URL to your portfolio will be an inviting option. WordPress is one of those notable online platforms that help photographers manage their portfolios. Most of us know WordPress only for blogging but of late, it has developed into a reliable content management system. A content management system allows you to upload and store various types of content on your website.
One of the most prominent features of content management systems such as WordPress is that they allow you to change the appearance of your website without altering the content. For photographers, WordPress allows you to update and publish new photos and you can post them instantly. And to top it all off, WordPress can be downloaded for free from www.wordpress.org. Probably the only time you have to spend money is when you select a domain name and choose a hosting package from a website hosting service.
The theme speaks volumes about your website and portfolio. So make sure you select the right theme, there are countless free and premium WordPress themes with which you can customize your website depending on the niche of your portfolio. Here are a few free WordPress Themes in 2012 that will best suit photo-based websites:
- WidePhoto – A free HTML5 fullscreen WordPress theme for photographers that want a visually impressive website to showcase photography.
- Grid Photo – A fully-responsive HTML5 grid-based theme for photographers and photography fans.
- Minimatica – A very stylish, modern, and minimalist theme with a beautiful image gallery slider and an optional blog view.
- F8 Lite – A multimedia and photography portfolio theme for WordPress.
- Hatch – A simple and minimal type of portfolio theme for designers, photographers, illustrators, or photobloggers.
You may also take a look at these few tips for photographers using WordPress:
1. Avoid images being suppressed every time you change a theme by adjusting your media settings as required by the theme. The Viper007Bond’s Regenerate Thumbnail plug-in automatically resizes your image as per the requirements of the theme.
2. As photographic websites tend to have a huge collection of pictures and the load time of the website is affected drastically. Installing the W3 Total Cache plug-in will enhance the load time of your website.
3. All versions released after WordPress 2.9 have a special option with which you can select featured images for your posts and web pages. Select the best picture in your portfolio to attract visitors and prospective clients.
4. Create readable and descriptive file names for your images as it is important for search engine optimization.
Hope these tips and suggestions will help you to efficiently manage your WordPress-based Photography website.
George Webber writes about Entertainment, Technology, and the Internet. He writes on behalf of www.1800cabletv.com – your gateway to the best cable companies across the nation.
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