Optimization of articles is a simple and easy task if we have all the necessary tips and techniques. Even though failing to optimize articles may not cause big harm, it should be remembered that optimized articles are very beneficial because they will be well exposed and thus more visitors will be driven to our websites. On the other hand, optimized articles achieve better rankings on search engines. Did you know that optimizing articles is cheap and that it can be done by anyone? Let us discuss the following tips that will definitely result in well-optimized web content.

1. Without considering the SEO technical staff, commence by writing for the audience.
To begin with, you should pay attention to delivering content that is needed by the audience. The content should be beneficial to the reader and above all, the content should be able to make you proud. Search engine optimization techniques should not bother you especially if you are still in the initial writing phase. If you allow SEO to rule your writing, you may not produce quality content.

2. You should understand that as you write, the article will automatically take shape.
If you are a new writer, don’t stress yourself about the quality of your initial article. It is important to understand that as you continue to write more articles, you will be able to perfect your skills. The secret to success is that you should be determined and focused.

3. Take your time and give every project the duration that it deserves.
In order to perfect any skill, it is important to give it the due attention that it deserves. Do a few tasks at a time. If you rush into completing a task hurriedly, it is very unlikely that you will succeed. In addition, work on your thought as they come along, sleeping on them will not help.

4. Test all the completed articles to establish how they will flow to the reader.
According to Robin Nobles, the best way to test a finished content is by reading it aloud once it is completed. This will enable you to notice even the slightest errors that could not be picked up by spell checkers. By reading the article aloud, you will be able to notice several errors. Once you notice the errors, fix them before submitting the article to the audience.

5. Perform additional keyword research by using aids like the Wordtracker. Remember to include all the ideal keyword phrases in their suitable areas.
You may need to do some re-writing of your article while considering the basic optimization rules. Some of the considerations that should not be forgotten are; the research phase especially in the Title Tag, Heading texts, and Title tags. The secret to getting well-optimized articles is to first write an ordinary article, thereafter, it should be rewritten while applying optimization tactics.

6. As you re-write the article, don’t forget to make use of keyword variation.
The main objective of re-writing the original article is to add helpful content. In addition, rewriting gives an opportunity to optimize keywords. It is advisable to make use of keyword variation so that the article becomes interesting. Repetition of the same keywords renders the article spammy.

7. Maintain “customer focus” as you write the article.
The message in the article should focus on offering assistance to the readers. The article should not be too general but it should be written with due consideration of the end-user requirements. This, however, depends on the article being written but all in all, the article should not drift away from what the reader wants.

8. Provided a brief but detailed bio.
The bio should contain all the essential keyword phrases within the text link that will link back to the website. The readability of the bio should not be compromised because it is what improves the quality of the article.

9. Submitting the articles to the best e-zines as well as publications will help too.
This is the best way to ensure that your article is distributed and circulated to millions of readers. Don’t forget to adhere to the rules of submission so that your article is received and circulated successfully.

10. Make use of an analytics program to track your visitors (traffic).
As each article gets published, it is of essence to track the traffic. For instance, e-zine distributors who distribute by e-mail are normally the best and you will be amazed by the number of traffic that your article gets if distributed by e-mail.
Suppose you have no time to write a sufficient amount of new content?
You will not be left out either, below, find 3 tips that will assist you to enjoy the benefits of an updated site;

Make use of ghost writers.
Hire contract writers.
You may utilize outsourcing services.

The bottom line
For higher website rankings to be attained, it is important to regularly supply the site with fresh and original content. This is the best advice that you can get from any online business expert. Make use of all the tips today and you will see the difference.

Author Bio- This post has been written by Nicky Jiny. She is an expert in SEO and SMO.

She is an evangelist at growthseed.com. They provide the best Drupal SEO Services.

Introduction:

After years of aimlessly chasing fans, it’s time marketers start driving real business results from Facebook. This requires building a Facebook page that has a clear focus and offers value to customers, leveraging the entire Facebook tool kit, and integrating Facebook into a broader marketing strategy. To accomplish this, interactive marketers must be both an “oracle” who teaches their organization about Facebook and a “gatekeeper” who manages access to the platform. As marketers mature with the social network and Facebook increases its commitment to brands, together they will revolutionize the advertising industry.

Marketers haven’t cracked the Facebook code:

From toppling governments to inspiring award-winning films to bring long-lost family members together, Facebook is often the center of attention. And marketers are swarming to it like moths to a flame: 96 of the top 100 advertisers now use the site. Yet while millions of people have “liked” brand pages, most marketers fail to derive value from those relationships. In fact, engagement rates on brand pages are declining rather than increasing. The result? Believe it or not, most marketers don’t even see Facebook as their best option to drive audience engagement (see Figure 1). Marketers are failing to use the platform to its full potential because:

• They lack focus. In their race to start a Facebook page, many marketers forgot an integral step: setting clear objectives. Now they’re left with Facebook pages that have no purpose other than collecting “likes.” This lack of objectives not only hurts from a business perspective but also means that fans don’t get any real value from liking the brand.
• They don’t understand the platform. Facebook is unlike any platform marketers have ever seen — it’s like a miniature Internet with its own set of rules. EdgeRank, Facebook’s system for deciding which content appears in the newsfeed, is similar to search engine optimization (SEO) but requires a different kind of optimization. Facebook Ads are a cross between banners and paid search — and don’t quite follow the conventions of either. Marketers struggle not only to understand each of these pieces individually but also how they work together and how they’re evolving.
• They don’t have the right resources in place. Facebook doesn’t cost as much in money as it does in manpower — but many marketing organizations don’t have appropriate manpower in place — the dedicated people or the content development and sharing processes needed to be successful.
• They seek the wrong measurements. Marketers say that measuring return on investment (ROI) is their biggest challenge in social media, and measuring Facebook is no exception. Too many marketers ask “What is the value of a fan?” and not enough marketers understand their fans’ value in terms of loyalty and influence or Facebook’s impact on their business. Marketers won’t be able to prove value until they begin to ask the right questions.

Facebook Hasn’t Made Brands a Priority

Just as marketers have struggled to use Facebook properly, Facebook has struggled to help them succeed. In fact, for a company that relies on advertising revenues, Facebook hasn’t done much to make life easier for advertisers:

1. It does not make content management easy. Marketing on Facebook requires a constant flow of content. Yet marketers aren’t set up to be publishers — and Facebook offers only limited options for managing multiple pages or handling multiple languages. Coca-Cola experienced this downside when Portuguese-language content accidentally appeared on its US page, inciting some users to respond with hate speech on a page that promotes happiness.

1. It constantly changes the rules without warning. Facebook’s frequent and unilateral policy changes make it difficult for marketers to trust and invest in the platform. Just ask any pharmaceutical company: When Facebook recently removed the ability to disable user comments, it put the pharma companies at direct risk of violating government regulations and ultimately forced many to shutter their Facebook pages.
2. It offers marketers limited data. Facebook is one of the only major websites that doesn’t allow third-party ad tags. Not only does that force marketers to rely on Facebook-provided data that one social analytics executive described as “lightweight,” but it means marketers can’t compare Facebook campaigns with other channels like search and banners or include them in attribution analysis. Without reliable, comparable data, brands can’t determine how important Facebook really is to their marketing mix.

Follow 4 Steps to Make Your Facebook Marketing Work:

Collecting fans without purpose isn’t enough; marketers must get serious about driving business results from Facebook. To do so, take four steps that will help you squeeze all of the possible value out of your Facebook program:

1. Set clear objectives. If you don’t know what you want to achieve, you probably won’t achieve much at all. Define objectives that provide real value to your business.
2. Build a page that provides value for your fans. Bring focus to your Facebook marketing by building a brand page that not only accomplishes your business objectives but also gives fans a reason to continually engage the brand.
3. Use the full Facebook tool kit to increase reach and engagement. A brand page shouldn’t sit on its own. It’s imperative that you combine features such as ads, events, and apps along with your brand page to get the most out of the network.
4. Integrate Facebook into your marketing mix. Facebook is not an island. It’s as important to integrate it with the rest of your marketing as with any other medium.

Set Clear Objectives

Start by rethinking what your Facebook page is going to accomplish for your business. Facebook’s versatility lets you choose from objectives that span almost every part of the marketing mix, including:

1. Generating word of mouth. Facebook’s mission is to “give people the power to share” — and it has succeeded spectacularly. Over 4 billion “things” are shared every day, often related to products and brands. Facebook is the No. 1 site where consumers see social content about products and services, well ahead of any other social network. And according to Forrester’s Tech Marketing Navigator, the word of mouth generated on social networks plays a growing role in the purchase path for consumer technology products (see Figure 2).

1. Driving people down the sales funnel. While it’s unlikely to replace dedicated direct marketing channels like Google AdWords, Facebook can drive some forms of direct response. John Deere uses Facebook content to tempt its half-million fans into a lead-generation site and reports that Facebook drives leads at a rate comparable to direct mail.

1. Increasing loyalty. Facebook offers marketers a new way to engage their most loyal customers — and to get them to spread marketing messages. For instance, Tasti D-Lite allows fans to link their TastiRewards accounts to Facebook. Then every time they make a purchase, a customizable message is posted on their Facebook page.

1. Helping your peers in product development or eBusiness. Savvy consumer product professionals are tapping Facebook for new ideas and to create new functionality. Starbucks created an application that allowed people to create their own Frappuccino online and then share with friends on Facebook. And Facebook has the potential to drive shared purchases. For instance, LiveNation’s Ticketmaster has integrated Facebook’s social graph into its interactive seating chart, allowing people to see where their friends are sitting and buy seats nearby.

Build a Page That Provides Value for Your Fans

Today’s brand pages are littered with a random mix of company news, promotions, advertising, and other content focused on what marketers want rather than what fans want. Carolyn Everson, VP of global marketing solutions at Facebook, says that the brands that succeed on Facebook are “the ones that give people a reason to be fans.” To provide value to the fans you should:

1. Learn who your fans are and what they want. Facebook doesn’t provide much data on your fans, but there are ways of getting more information through opt-ins. EMI worked with campaign management platform Neolane to develop a Facebook app that collected opt-in customer information and then integrated it back into EMI’s customer database. Knowing who your fans are can help you determine not only how valuable they are as customers and influentials, but also what kind of content and engagement they’re looking for.
2. Use Facebook data to dynamically optimize your content plan. While Facebook data is limited, dig through what’s available to learn how your community is responding to your posts. PageLever — an analytics tool that specializes in optimizing brand pages based on available Facebook data — pulls near real-time data from Facebook’s application
3. programming interface (API) to help companies learn what content types are performing the best, which demographics are responding, and what time of day is optimal for posting. This data can then be used to create a dynamic content plan that gets the best response out of the community at any given point in time.
4. Use apps to create a richer experience. A “like” allows fans to read and comment on your posts, but to create deeper engagement like games and contests you’ll need an application. For Valentine’s Day 2011, Target ran a contest called “The Super Love Sender” that let people vote on which charity would receive $1 million from the brand. Target’s Facebook app allowed fans to send friends personalized valentines and get real-time updates on which charity was in the lead.
5. Keep your community active — even in down cycles. Your Facebook page is not a campaign, it’s a community of people who have raised their hands as brand advocates. As Scott Weisbrod, VP of strategy at Blast Radius told us, “Facebook allows for a more meaningful relationship than search or email. It’s important to build a content plan and calendar not only for your big campaign pushes but also during the down cycles when you’re not doing campaigns.”

Integrate Facebook into Your Marketing Mix

Facebook is too often treated as an isolated asset rather than an integrated part of the marketing mix — creating inconsistency in both the marketing plan and with the end-user. To integrate it interactive marketers should:

1. Incorporate Facebook’s social graph into your existing web properties. Facebook makes it easy for you to bring its massive sharing network to your website, creating additional reach and interaction with your content and experiences. Toymaker Step2 built a Facebook Connect login into its site so customers could repost their product reviews on Facebook as well. The results: The amount of traffic it got from Facebook grew 135%, and the revenue from that traffic grew 300%.
2. Make Facebook promotions the foundation of broader campaigns. Chances are that your broader campaigns will create at least some conversation on Facebook; by making Facebook the center of that campaign you can incite both conversation and participation. Corona’s “the most liked beer in America” campaign featured the faces of its Facebook fans on a billboard in Times Square — both creating reach (signs in Times Square typically get 1.5 million impressions per day) and driving 200,000 new “likes” for the brand.
3. Use Facebook data to make other marketing programs more effective. While Facebook makes it hard to learn who your users are, it’s relatively easy to track their actions — and use that information to improve the rest of your marketing programs. For instance, customer relationship management (CRM) vendor Merkle can connect Facebook fans to existing CRM data. And marketers should work with vendors like DataXu, a demand-side media buying company, which now includes data from Facebook campaigns in its display media optimization algorithms.

The leading performance media platform for agencies, Social Media Marketing Services helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.

Dynamic Buzz provides the social media management for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform.

Are you currently looking for a place to create your own blog? Do you already have a theme in mind that you would want to use in your blog? Have you already decided on who’ll be the target audience of your blog? If your answer to all these 3 questions is yes then it’s time for you to start a blog using WordPress.

Before you could even start with your blog, there’s one thing that you need to do first. You need to determine how much knowledge you have when it comes to web design. This is important because if you only have a bit of knowledge when it comes to web design, there are other websites that you could use like Blogger. WordPress is a bit more complicated than Blogger but that doesn’t mean that you can’t learn how to use it.

The point is, Blogger is easier to use since everything is already set up for you and the only thing that you need to do is edit your profile then you could immediately start posting. However, since everything is already set up for you, if you decided to customize your blog, you only have limited sources that you could use unlike in WordPress, which has a wide variety of customization. Not only do you have a wide variety of customization, but you also have a wide variety of themes that you could choose from. There are a lot of great themes that you could use for free. Yes, you read it right. For Free.

When you finally determine your knowledge when it comes to web design, you could finally start working on your blog. Do you have any idea how to create one? But before you answer that, do you already have an account in WordPress? If you don’t have one then now is the time for you to sign up. You need an account before you could start a blog.

When everything’s all set, you can now start with your blog.

• Create a new blog. When you log in to WordPress.com, go to the “My Blog” tab located on the top part of the page between “Stats” and “Freshly Pressed” Once you click it, you’ll see “Create a New Blog” This is where you need to think of what domain name you want to use for your blog. You could also choose if your blog would be public or private. For the free blog, your domain name would include wordpress.com on it but if you want to remove it, you need to pay for it. The good thing about WordPress is that they offer great deals depending on your needs.
  
• Choose a theme for your blog. Once you finished creating a blog, you would be taken to a page that tells you that you already own the domain name of your blog. You’ll see the words “Change your blog’s theme” on the left side of your screen. Click it and you could immediately start choosing from hundreds of different themes. If you’re using a free blog, you don’t have to worry about the themes that you could use. WordPress offers a wide variety of free themes that you could choose from. All you need is patience to go over all of them.
  
• Add widgets. When you’re done choosing the theme you like, the next thing you need to do is check out the widgets that you could add to your blog. Some of these widgets are blog stats, calendar, categories, contact info, music player, Facebook-like box, Flickr, and Twitter.
  
• Start posting. Once everything is all set with your blog, you can finally start posting. Everyone would love to read something interesting and that’s the kind of content that you should post. It’s easy to write interesting stuff but the hard part is how you will prevent your readers from being bored while reading it. Whether it’s a personal blog or a business blog, it is a must for you to keep the content as clean, informative, and interesting as possible. The better content you post the more readers you’ll get.
  

Besides themes and widgets, WordPress still has a lot to offer like adding another page to your blog. You can add as many pages, as you want as long as it won’t have a negative effect on the overall look of your blog. There are some blogs that added too many pages that it made their blogs look messy.

Be creative and make it simple.

Author’s Bio

Roger Pahuriray is an SEO Specialist who’s had extensive experience in the Outreach Program. This time he brings his extensive SEO expertise to Pin Agency where he tackles articles on Internet Marketing with suggestions on Web Design Agency. The articles he posts will surely be informative and comprehensive especially for individuals who are looking to increase their understanding of the internet and its function in the present market. As an SEO Specialist for PinAgency.com, he works full-time catering to an impressive pool of clients like CasaNuevoVida.Com, SweetSweat.Com, PrintAndMail4U.Com, and Aretedi.Com among many others.