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Search Marketing Snapshot 2013

These days almost every business is aware of the importance of a strong internet presence, but which channels do those all-important business leads come from? Our Search Marketing Snapshot infographic provides business owners with the insight they need to target their online marketing at the channels that deliver ROI.

 

We also analyze the increased portion of search activity on mobile devices, providing in-depth analysis into the growth of mobile search by the device over the last four years. SEO remains the most effective online marketing strategy accounting for 50 percent of all internet-based leads, but what strategies should you be using to ensure that your business reaps the rewards of this strategy? The infographic also provides a detailed breakdown of exactly what techniques SEO Consultants are using in 2013 to dominate organic search. We also examine the usage of social media, detailing which top three platforms SEO consultants are using for sharing content, and which is the most popular.

 

CountryLeaderShareRunner-UpShareInternet
Penetration
AustraliaGoogle93%Bing5 % 88.8 %
Belgium Google 98% Others2 % 81.3 %
Brazil Google 98% Others2 % 45.6 %
Canada Google 88% Bing 8 % 83.0 %
ChinaBaidu62%360 Search21 % 44.5 %
Czech Republic Google 71 % Seznam26 % 73.0 %
Denmark Google 95 % Bing 4 % 90.0 %
Egypt Google 97 % Bing / Yahoo3 % 35.6 %
France Google 95 % Bing 4 % 79.6 %
Germany Google 93 % Bing 3 % 83.0 %
Hong Kong Google 68 % Yahoo32 % 74.5 %
India Google 97 % Others3 % 11.4 %
Indonesia Google 98 % Others2 % 22.1 %
Italy Google 95 % Bing 2 % 58.4 %
JapanYahoo Japan53 % Google40 % 79.5 %
Malaysia Google 93 % Yahoo4 % 60.7 %
Mexico Google 95 % Bing 4 % 36.5 %
The Netherlands Google 93 % Bing 3 % 92.9 %
New Zealand Google 92 % Bing 4 % 88.0 %
The Philippines Google 90 % Yahoo7 % 32.4 %
Poland Google 97 % Others3 % 64.9 %
RussiaYandex62 % Google26 % 51.0 %
Saudi Arabia Google 95 % Bing 2 % 49.0 %
Singapore Google 90 % Yahoo7 % 75.0 %
South KoreaNaver72 % Daum18 % 82.5 %
Spain Google 96 % Bing 2 % 67.2 %
Sweden Google 94 % Bing 5 % 92.7 %
Thailand Google 99 % Others1 % 30.0 %
Turkey Google 96 % Yandex2 % 45.7 %
United Kingdom / UK Google 89 % Bing 7 % 83.6 %
United States Google 67 % Bing 18 % 78.1 %

As you can see Google dominates in 2013 in all countries in the list except China, Japan, Russia, and South Korea.

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