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How to Incorporate a Website into Your Website Marketing Efforts

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How to Incorporate a Website into Your Website Marketing Efforts 13

How to Incorporate a Website into Your Website Marketing Efforts 14

In today’s techno-centric culture, you simply must have a business website, no matter how small or “local” your restaurant business is. Consider the fact that the Yellow Pages (yes, that big book that you use to swat flies) has even gone the way of the web. Just as you wouldn’t dream of operating a restaurant without having a telephone number, you shouldn’t miss the boat when it comes to having a business website. Here are some great tips for how to incorporate a website into your restaurant marketing efforts:

The makings of a good website. You don’t need fancy graphics and a complex sitemap to have a good website for your restaurant. Really, you just need to incorporate some basics into your web design to have a site that can effectively speak for your business. At the very least, you should include details about your location, contact information, hours of operation, pricing, and menu items. Ideally, you can also use your website to spotlight members of your team, express your philosophy, detail the history of your business, and show web surfers what your restaurant looks like.

Promotions. You can use your restaurant website to promote upcoming events, seasonal menu items, and special discounts. By highlighting promotions on your site, you encourage your customers to check in regularly for updated information. This is a great way to stay in regular contact with patrons who may otherwise slip off your radar.

Reservations via the website. Most people these days use the Internet to decide on everything from which family practitioner they take their children to to which restaurants they eat in. You can offer them a major convenience (and snag those potential customers who may be just “shopping around”) by allowing them to make dinner reservations via your online interface.

Include your URL on all of your marketing materials. Once you have your website up and running, you need to put it to work for you. That means spreading the word. The best way to make people aware of your website and inspire them to pay a visit is to include your URL on everything from business cards to menus to signage. To really impress patrons with your modernity, incorporate QR codes into everything related to your restaurant; one quick scan from any smart phone will deliver customers straight to your website.

As you can see, there are many exciting ways you can use the web to improve upon your restaurant marketing efforts. Try not just one, but all, of these methods to get the most out of your business website.

About the Author: Brian Rage recently opened his own restaurant. He set up his new restaurant point of sale system, created stunning elegant menus, and finally had his website designed to match his theme. Talk to a marketing expert if you aren’t sure how to create or run a website.

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Guest Post

Beat Recession Blues with These PHP Web Development Best Practices

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Beat Recession Blues with These PHP Web Development Best Practices 16

Beat Recession Blues with These PHP Web Development Best Practices 17

With the recession taking over the majority of economies across the globe, securing your job has become the topmost priority. The scenario is the same across different verticals and for programmers, it is even worse. As the resource pool of PHP developers is expanding, the crunch of right projects and jobs is also deepening. Organizations are paying emphasis on quality rather than quantity. It’s all about the survival of the fittest.

Getting your hands on a handsomely paying project is not just a matter of luck. It also readily depends on the quality of services rendered by you as a developer. A PHP web development project requires you to have in-depth knowledge of the language and deploy industry best practices. As you scan your clientele in hope of grabbing onto the next breakthrough project, here are some coding best practices that can get you through the stringent quality evaluations of even the daintiest clients:

  1. Get Friendly with Single Quoted Strings: Using single quotes over double quotes gives you a marginal performance benefit, especially if you are coding some intricate project. A PHP string that is surrounded in double quotes is misinterpreted as variables and special characters by the PHP interpreter. If you want a single-string output, it is best to use single quotes. It enhances the performance of your PHP application as the string doesn’t get parsed.
  2. Don’t Use Regular Expressions Unnecessarily: Keep a safe distance from ereg and preg function groups as and when possible, especially if you are performing basic string operations. When str_replace and strtr functions are faster than preg_replace, why do you wish to stick with old school functions? Move on and save your application from those crunch cycles.
  3. Short Open Tags are a Big No-No: Are you still torturing your PHP application with short tags? It’s time you show some mercy. <? Is just a bad code form and creates conflict with XML parsers. It will also annoy people who will try modifying your code in PHP directives. So, you won’t find even a single justification for using open tags. Use full tags instead and let your application breathe.
  4. Keep Functions out of Loop Declarations: Using functions inside loops is not a great idea. It is annoying to see how some developers stake the performance of the application to save an extra line of code. If you use a function inside a loop, it will get executed as and when iteration initiates. If you have a bigger loop, this will mean you are increasing the execution time, which is not a bit user-friendly.
  5. Document Your Code: You might have heard it a hundred times, but it by no means depreciates its value. Documenting your code means you value your hard work as well as your client’s investment in the programming phase. Many organizations will hire you just on the basis of your documentation habits.
  6. Variable Initialization is a Must: If you don’t initialize a variable, PHP will create it automatically, but it is best not to rely on this feature. The code becomes sloppy and God forbids if you have to track down the initiating point of the variable, you will have to scan through the entire code. Moreover, incrementing of an uninitialized variable takes more time than that of an initialized variable. So, it’s best to initialize a variable.

PHP web development can be a tricky job, especially when so many others are keeping a watch, waiting to grab any opportunity that comes their way. It is best to follow best practices and adhere to stringent quality standards, to rapidly increase your client base.

Author:- Steve Graham is an expert in PHP Web Development, who has been blogging on the niche for the last 6 years. Currently, he is associated as a freelancer with a PHP development firm that deals in PHP Development Outsourcing.

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The Best Christmas Apps for iPhone 5

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The Best Christmas Apps for iPhone 5 20

The Christmas spirit is often one that takes a little while to get into, however, iOS devices and the Apple store have your back with a range of amazing Christmas apps that will put you in the mood for the holidays and put the happiness back in your heart.

Fortunately, Christmas usually coincides with the arrival of a new phone, meaning many of us will have the new iPhone 5 for Christmas apps. So, what are the best fun iPhone apps available for Christmas?

Blabber Box – Christmas Edition

There’s nothing like a bit of a laugh to lighten up proceedings and the good people at blabber box have provided a giggle or two with the Blabber Box Christmas Edition. Choose from one of four characters and then record and animate your vocals over some half-minute cartoons of Santa, a nutcracker, Rudolf, and of course an elf. It’s silly fun, but a great way to lift those Christmas blues.

Christmas Fire

Chestnuts roasting on an open fire – it sounds idyllic, doesn’t it? Unfortunately, many of us don’t have the liberty of an open fire at Christmas. However, for those who fall into the aforementioned category, there is an answer – Christmas Fire from the App Store. The app creates the crackle of a fire and even has a number of Christmas tracks included. The perfect alternative to the Christmas fire – well, maybe not, but cool nonetheless.

White Christmas

We all dream of a white Christmas and with this app, you can have it. The live photo-taking app will create the effect of snowfall on your iPhone, allowing you to create a snowy Facebook profile photo. There’s also the option to add Santa and a number of other festive templates to the image. It also uploads directly to social media.

Santa GPS

If you have little ones then you will certainly have to await the excitement of Christmas with eagerness. Of course, it can be hard to know how Santa is doing and where he is. Fortunately, there is an answer with the Santa GPS. This app shows you where the man himself is on the night in question. The app even has a Good and Naughty list that allows you to check your position.

oChristmas Tree

This app really encapsulates the feeling of Christmas. From the crackling fire to the snow falling outside, this app has it all and even allows you to choose from up to 63 ornaments for your tree. These also include a range of animations and sound effects with ornaments and you can then send your tree with festive lighting and all to friends and family.

Festive Holiday Baking

Christmas is about food and this festive app has a wide range of great baking recipes that are made with less than 8 ingredients – most of which you will have. It’s a nicely laid out app that will provide a festive feel for your stomach.

Christmas Music

This app has over 10,000 free songs for you to play throughout Christmas and with this sheer number, we would say you can play without repeat from November to January.

Christmas apps are a great way to get into the spirit of things, so why not download a few and have some fun?

Cormac Reynolds writes for Festive-lighting.com a UK-based company that supplies all your decoration needs for the festive season.

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5 Unique Business Card Designs Your Clients Will Love

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5 Unique Business Card Designs Your Clients Will Love 22

5 Unique Business Card Designs Your Clients Will Love 23

Business cards are an excellent way to share your information, especially if you’re self-employed. The only problem is that business cards can be boring. The key to surviving in today’s world is standing out, even when passing out business cards. This means thinking outside the box with a business card that makes it easy to remember. The following are just five unique business card designs your clients will love.

Multipurpose Cards

When giving out a business card, why not give customers something they can use. For example, your business card may serve as a ruler or ice scraper for your car. It’s best to match your multipurpose business card to your business. A bookstore owner may have business cards that serve as bookmarks or an illuminated business card for nighttime reading.

Edible and Drinkable Cards

It doesn’t matter what type of business you’re in, edible and drinkable business cards will get you noticed. You might have business cards that have teabags attached or have a bakery make cookies with your business information. These would be great for conventions.

Comb Cards

Those running a hair salon or beauty supply store should definitely consider comb cards. These are just what they sound like, a plastic business card that features a comb on one side. It’s unique and something that customers can throw into their purses. Remember, when business cards are useful, they’re more likely to get noticed rather than tossed in a drawer.

Dog Tag Cards

Dog tag business cards are something that stores that cater to men should definitely look into. It’s something that men are going to find truly unique and memorable. For example, those that run a gun and ammo shop or a shooting range would greatly benefit from this style of card.

Map Card

Want more people to find your business, then make it easy for them to do with your business card. There are business cards that unfold into a map or those that feature a map on the back. Remember, you want something that is unique. You might even have the map drawn out on cookie business cards. Now that would be memorable.

Business cards don’t have to be the same old thing. Unfortunately, even cute designs are getting old. With more and more people working for themselves, you need to stand out and a regular business card won’t get the job done. That’s why you need to design a unique business card. Whether it’s an edible card or even a comb, this is something that should be memorable to your customers.

About the Author: Marlin Morrisroe loves finding unique ways to market his business. Cookies, anyone?

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