In the world of Penguin, link building has become a sophisticated science. Getting links to your blog or website is harder than ever. One of the most effective ways to build solid and high quality links is through guest blogging. When done in moderation, blogging as a guest could provide a number of advantages, particularly in terms of the links you will be able to generate. However, overdoing it could make it counterproductive than getting the results you are looking for.
Yet, writing too many guest blog posts is just one of the mistakes you can make. There are many other guest blogging dos and don’ts you have to be wary of if you are to make the most of it. The interesting thing is that there are many bloggers and marketers who don’t yet gauge the importance of guest posts. In the current year, the happening trend in online marketing is content marketing. Guest blogging is one of the best ways in which you can get your content published and read by your target audience.
This is why you need to pay special attention to the choices you make when deciding to become a guest blogger. The key is to select the best possible blog or website and there are a number of criteria that can help you do so. At the same time, you have to make sure your choice of blog doesn’t end up hurting your own blog. So, without further ado, here are the dos and don’ts of guest blogging.
Dos of Guest Blogging
The first thing you need to consider when deciding to write a guest blog is the website it will be published on. There are several factors that make a website or blog a perfect fit for the type of content you want to share with the world. Here are some of the most important dos of guest blogging.
Theme of the Website
Relevance is crucial to success in online marketing today. Google pays a lot of attention to relevance and it is the name of the game as things stand. Your choice of blog has to depend on its relevance to what your website is about. This is important in terms of link building as well. A link will only be considered valid and high quality if it emerges from a website similar in theme to yours. Of course, you can be flexible regarding the theme and even subtle similarities work. This also ensures some level of reader overlap, meaning more people get to read what you post.
Ranking is also a crucial thing you need to consider when selecting a platform for a guest blog post. The two things you need to keep at the forefront are the Domain Authority and PageRank. A high score on both is imperative for a website to be considered worthy of guest posting. Otherwise, keep looking.
You should make sure the website you are posting your content on has a large reader base. Otherwise, there is no use for you to make the effort. If your content is not going to get more people to read your content and visit your website, the endeavor is worthless. You can do this by checking the number of subscribers and also the social media activity of the blog. This way you have a clear idea of the number of readers you can expect to gain.
Frequency of Posting
Will the blog allow you to post regularly and how frequently do they expect new posts? These are important considerations. You need to know if you have enough time to keep coming up with quality content for your guest blog posts. Don’t take on a responsibility that make become very difficult to fulfill in the long run. This will only divert your attention from your own content marketing efforts.
Number of Guest Posters
This one is not commonly cited as an important tip for guest blogging but it could work to your advantage. You would benefit more from contributing to a website that has few guest bloggers. This is because your competitors will have a smaller chance of getting a link from that website. Also, it will be more lucrative.
Top 10 Blogs
Perhaps the biggest DO is that you should try your luck getting your post on one of the top 10 blogs on the web related to your niche. If you can manage to do so, you will be able to gain the maximum exposure and benefits from guest blogging. Else, you would have to work harder.
These are the dos of guest blogging you need to keep in mind. As you can see, they will enable you to select the best possible blog for posting. That is exactly what you need to do to get started off on the right foot with regards to becoming a guest blogger. It is time to look at the don’ts now.
Don’ts of Guest Blogging
Compared to the dos, the don’ts are relatively fewer. However, they can cause the downfall of your blog so make sure you pay due important to them and try to avoid them as much as possible.
Free for All Blogs
There are many blogs online that accept content from anyone and everyone. They are simply looking to boost their content offering so there is no benefit for you of posting on them. You need to find blogs that are relevant to your own blog.
A blog that has a lot of ads is a strict no-no when it comes to guest blog posts. The intent is clear; they just want to make money.
Web Design and User Experience
Perhaps the most obvious don’t of guest blogging is that you should stay clear of blogs that are designed poorly and offer substandard user experience. Not many people will consider spending time on such a blog.
Simply avoid any website or blog that has been penalized in the past for any reason, especially low value links.
Blogs holding back their contact information are shady to say the least and should be avoided completely.
Social Media Presence
Blogs that lack a solid social media presence or have a low number of subscribers aren’t what you should be looking for to publish a guest blog post.
In addition to the don’ts mentioned here, you should also shun blogs that have a low PageRank and Domain Authority.
Keep in mind that these dos and don’ts are just the tip of iceberg. There are many other things you need to learn about guest blogging in order to become an expert. However, these will help you get started off perfectly. Best of luck!
Roman Viliavin, vice CEO at Promodo SEO Company.
Unconventional Thinker and candidate master of chess. Roman has been working in the field of search engine optimization since 2005 and is the moving spirit of the company. Participant and speaker of all major events in SEO business. Roman has successfully completed dozens of projects and gladly shares his experience with SEO community via articles and various online and offline publications. Follow Roman on Twitter and Facebook.
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