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The Psychological Effect Of Releasing A New Product Or Service – For Your Employees

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The Psychological Effect Of Releasing A New Product Or Service - For Your Employees 21

If you provide a service or product, then the amount your business earns will always be at the mercy of the clients you are selling to. In other words, a company’s profit will always be dictated by how much its customers are willing to pay for that product, and how valuable they believe it to be.

This means that you can’t easily just ‘up’ your profits. Unlike being an employee or an individual worker, you can’t just ask for a ‘raise’ because few people are happy to start paying more for the same service they’ve always received.

The solution of course may be to release a new product or service, and by simply re-packaging your existing offerings and promoting them well, you can start to increase your profits without drastically increasing your overheads.

But this has another benefit too – which is the psychological impact it can have on your employees. Let’s look into what such a change might mean for them…

Shaking it Up

The Psychological Effect Of Releasing A New Product Or Service - For Your Employees 22

Imagine you have been doing the same thing day-in-day-out for years. You consider yourself pretty good at your job, and so good in fact that you could probably do it with your eyes closed. While you may indeed be very good at your job though, this will undoubtedly lead to your becoming at least a little complacent and perhaps also somewhat ‘stagnant’.

This is the state of play then when you’re suddenly told by your employer that you’re creating a new product that needs to be better than anything you’ve ever done before. This is your ‘premium’ product, and you’ve been chosen to work on it. What’s more, you’re going to be charging the clients more for it too.

Suddenly then, even if you previously thought you were working to the best of your abilities, you will undoubtedly improve and the quality of your work will continue to go up – particularly if the new work comes with a raise.

This is something that you can do over and again too – so potentially you can keep on improving the quality of your staff’s work and thus your end product.

Other Factors

The Psychological Effect Of Releasing A New Product Or Service - For Your Employees 23

There are some other factors to consider here though. For one, you may well find that in giving your staff a new kind of product to work on, you will end up making them try even less hard when they go back to the old product. You can avoid this by giving the new product to one or two members of staff exclusively until the demand is great enough to get more of your employees to work on it. This way you will get 100% effort from those on the new product, while also giving your other employees something to work hard towards. They’ll want to get put onto the premium product, and as a result, they’ll start creating more premium-type work at the same salary.

You should also note the psychological principles at work here and understand just what it is that’s making your staff work harder. It’s not just the product or service you see that’s making them work harder – it’s the simple fact that you are challenging them and that you’re keeping their work varied thus giving them a kind of ‘refresh’ that will help them to engage more with what they’re doing. There are plenty of other ways you can do this too, whether it means simply moving your staff around the office/work site, whether it means updating the systems and tools they’re working with, or whether it means giving feedback and actively challenging your staff to keep improving.

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Jack Russel is a mechanical engineer and runs a business that deals with supplying railroad construction tools. He is a nature lover and frequently goes hiking with his friends and also takes time out of his busy schedule to share his thoughts on various blogging sites.

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Adsense Pro Ultimate – Top Selling CTR Worpress Theme Review

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Adsense Pro Ultimate – Top Selling CTR Worpress Theme Review 33

Classic CTR Themes For WordPress have made it pretty easy to build informational websites using Adsense that can get you awesome click-through rates (CTR). Adsense provides you the ready-made income at home and is a great way to earn money in a short amount of time by placing ads on your website, but usually, these sites let you have a great amount of money on the table because of not very good looking designs and under-optimized ad placements.

If you are seeking out an Adsense theme then Adsense Pro Ultimate Theme (or APU for short) ought to be at the top of your list. Although you will find other themes available as a rule you have to pinch them and add extra icons as well as play with the code like PHP, HMTL, and CSS. In fact, most of the Adsense styles are ready-made Adsense and not Adsense optimized. It is almost like the difference between HD ready and full HD, I would for sure, try to go for the 1080p television because of the higher quality. Though 720p is not that bad it is not the top dog in the town.

The Adsense Pro Ultimate CTR Theme is by and large a WordPress theme that is solely built to get monetized with the Adsense to generate you some extra profit or money. This theme is completely optimized and made for the purpose to get the highest possible click as a result of better ad placement, so that you can have a better income, just with the help of this theme. Google has recommended this Ad placement strategy to be used when for better ad placement and profits.

With the help of CTR themes such as APU, Magnum, and others, you have the ability to turn any site into a money-making machine but then again it can only be done when you have got sufficient knowledge about site-building and maintenance.

Adsense Pro Ultimate CTR Theme really works!

If you want the best Adsense WordPress theme then you need to choose WordPress themes from ctr-themes.com. Unlike other themes which need to be tweaked these themes are already Adsense made and you do not have to do a lot of doodling with the PHP and CSS too.

Most of the Adsense themes are Adsense ready, not Adsense optimized. There are a lot of Adsense templates that focus on placing the ads on the header and some ads on the sidebars, I’m quite sure that you have seen plenty of such websites. Ad placement is quite broad and varied plus you also have the option to fully control the ad placement

When all of this trickles down to showing or hiding ads from the viewers not a single other theme comes in the way of the Adsense Pro Ultimate WordPress theme. You can hide ads with one click so that they do not get displayed when you are trying to get your site listed in the search engines and you always have the option to prevent showing your ads.

How is it different from the Competitors?

When you compare Adsense Pro Ultimate CTR Theme with other competitor themes, you always get the advantage. No other theme is so easy to use than this. There is an administrative panel installed in this theme that lets you change the ads and place them elsewhere without changing the original codes of the theme.

Besides this, it also provides a better and faster loading speed for your site. If you get into any trouble then there is always a panel of highly professional individuals who will help you 24/7.

Results

The result is quite obvious. With Adsense Pro Ultimate your AdSense website can generate more revenue when visitors click on the ads placement using the layout algorithm.

Musab Zain is a web developer by profession, who loves creating stunning Adsense WordPress Themes for his customers. More on his work here: ctr-themes.com

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How to Incorporate a Website into Your Website Marketing Efforts

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How to Incorporate a Website into Your Website Marketing Efforts 35

How to Incorporate a Website into Your Website Marketing Efforts 36

In today’s techno-centric culture, you simply must have a business website, no matter how small or “local” your restaurant business is. Consider the fact that the Yellow Pages (yes, that big book that you use to swat flies) has even gone the way of the web. Just as you wouldn’t dream of operating a restaurant without having a telephone number, you shouldn’t miss the boat when it comes to having a business website. Here are some great tips for how to incorporate a website into your restaurant marketing efforts:

The makings of a good website. You don’t need fancy graphics and a complex sitemap to have a good website for your restaurant. Really, you just need to incorporate some basics into your web design to have a site that can effectively speak for your business. At the very least, you should include details about your location, contact information, hours of operation, pricing, and menu items. Ideally, you can also use your website to spotlight members of your team, express your philosophy, detail the history of your business, and show web surfers what your restaurant looks like.

Promotions. You can use your restaurant website to promote upcoming events, seasonal menu items, and special discounts. By highlighting promotions on your site, you encourage your customers to check in regularly for updated information. This is a great way to stay in regular contact with patrons who may otherwise slip off your radar.

Reservations via the website. Most people these days use the Internet to decide on everything from which family practitioner they take their children to to which restaurants they eat in. You can offer them a major convenience (and snag those potential customers who may be just “shopping around”) by allowing them to make dinner reservations via your online interface.

Include your URL on all of your marketing materials. Once you have your website up and running, you need to put it to work for you. That means spreading the word. The best way to make people aware of your website and inspire them to pay a visit is to include your URL on everything from business cards to menus to signage. To really impress patrons with your modernity, incorporate QR codes into everything related to your restaurant; one quick scan from any smart phone will deliver customers straight to your website.

As you can see, there are many exciting ways you can use the web to improve upon your restaurant marketing efforts. Try not just one, but all, of these methods to get the most out of your business website.

About the Author: Brian Rage recently opened his own restaurant. He set up his new restaurant point of sale system, created stunning elegant menus, and finally had his website designed to match his theme. Talk to a marketing expert if you aren’t sure how to create or run a website.

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WordPress Tips for Photographers

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WordPress Tips for Photographers 38

WordPress Tips for Photographers 39

Photography is the art of capturing naturalistic images with the help of photographic cameras. It is the science of framing up visible images along with factors like light. Photography entwines itself with illumination, lighting, darkness, and shadows, much like how nature and spirituality are entwined. Over time, photos and pictures become cogent evidence for the changing aspect of nature and time. The only property in our lives that is untouched by time is the moment captured in a photo. Anything that is unaffected by time in this universe is immortal and divine.

Photographers in a way are artists who capture the aesthetic occurrences of this world. For a successful photographer, it is always a gamble between what he feels is necessary and what he feels is unnecessary. For an avid photographer, vision is his treasure and camera is his Holy Grail. For such a divine profession, storing and keeping track of those captivating moments caught on film is inherent. With the invention of groundbreaking cloud storage technologies coupled with the emergence of the internet as a data storage platform, photographers need not ponder over the issue of photo storage. By utilizing such technologies, photographers can build portfolios, maintain websites, generate leads, and attract prospective clients.

Social networking and photo-sharing websites such as Picasa and Flickr serve the purpose of saving and storing all your photographs online. But when you are looking to generate business leads and attract prospective clients, having your own website with a URL to your portfolio will be an inviting option. WordPress is one of those notable online platforms that help photographers manage their portfolios. Most of us know WordPress only for blogging but of late, it has developed into a reliable content management system. A content management system allows you to upload and store various types of content on your website.

One of the most prominent features of content management systems such as WordPress is that they allow you to change the appearance of your website without altering the content. For photographers, WordPress allows you to update and publish new photos and you can post them instantly. And to top it all off, WordPress can be downloaded for free from www.wordpress.org. Probably the only time you have to spend money is when you select a domain name and choose a hosting package from a website hosting service.

The theme speaks volumes about your website and portfolio. So make sure you select the right theme, there are countless free and premium WordPress themes with which you can customize your website depending on the niche of your portfolio. Here are a few free WordPress Themes in 2012 that will best suit photo-based websites:

  • WidePhoto –  A free HTML5 fullscreen WordPress theme for photographers that want a visually impressive website to showcase photography.
  • Grid Photo –  A fully-responsive HTML5 grid-based theme for photographers and photography fans.
  • Minimatica – A very stylish, modern, and minimalist theme with a beautiful image gallery slider and an optional blog view.
  • F8 Lite – A multimedia and photography portfolio theme for WordPress.
  • Hatch – A simple and minimal type of portfolio theme for designers, photographers, illustrators, or photobloggers.

You may also take a look at these few tips for photographers using WordPress:

1.  Avoid images being suppressed every time you change a theme by adjusting your media settings as required by the theme. The Viper007Bond’s Regenerate Thumbnail plug-in automatically resizes your image as per the requirements of the theme.

2.  As photographic websites tend to have a huge collection of pictures and the load time of the website is affected drastically. Installing the W3 Total Cache plug-in will enhance the load time of your website.

3.  All versions released after WordPress 2.9 have a special option with which you can select featured images for your posts and web pages. Select the best picture in your portfolio to attract visitors and prospective clients.

4.  Create readable and descriptive file names for your images as it is important for search engine optimization.

Hope these tips and suggestions will help you to efficiently manage your WordPress-based Photography website.

George Webber writes about Entertainment, Technology, and the Internet. He writes on behalf of www.1800cabletv.com – your gateway to the best cable companies across the nation.

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