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The Psychological Effect Of Releasing A New Product Or Service – For Your Employees

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The Psychological Effect Of Releasing A New Product Or Service - For Your Employees 17

If you provide a service or product, then the amount your business earns will always be at the mercy of the clients you are selling to. In other words, a company’s profit will always be dictated by how much its customers are willing to pay for that product, and how valuable they believe it to be.

This means that you can’t easily just ‘up’ your profits. Unlike being an employee or an individual worker, you can’t just ask for a ‘raise’ because few people are happy to start paying more for the same service they’ve always received.

The solution of course may be to release a new product or service, and by simply re-packaging your existing offerings and promoting them well, you can start to increase your profits without drastically increasing your overheads.

But this has another benefit too – which is the psychological impact it can have on your employees. Let’s look into what such a change might mean for them…

Shaking it Up

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Imagine you have been doing the same thing day-in-day-out for years. You consider yourself pretty good at your job, and so good in fact that you could probably do it with your eyes closed. While you may indeed be very good at your job though, this will undoubtedly lead to your becoming at least a little complacent and perhaps also somewhat ‘stagnant’.

This is the state of play then when you’re suddenly told by your employer that you’re creating a new product that needs to be better than anything you’ve ever done before. This is your ‘premium’ product, and you’ve been chosen to work on it. What’s more, you’re going to be charging the clients more for it too.

Suddenly then, even if you previously thought you were working to the best of your abilities, you will undoubtedly improve and the quality of your work will continue to go up – particularly if the new work comes with a raise.

This is something that you can do over and again too – so potentially you can keep on improving the quality of your staff’s work and thus your end product.

Other Factors

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There are some other factors to consider here though. For one, you may well find that in giving your staff a new kind of product to work on, you will end up making them try even less hard when they go back to the old product. You can avoid this by giving the new product to one or two members of staff exclusively until the demand is great enough to get more of your employees to work on it. This way you will get 100% effort from those on the new product, while also giving your other employees something to work hard towards. They’ll want to get put onto the premium product, and as a result, they’ll start creating more premium-type work at the same salary.

You should also note the psychological principles at work here and understand just what it is that’s making your staff work harder. It’s not just the product or service you see that’s making them work harder – it’s the simple fact that you are challenging them and that you’re keeping their work varied thus giving them a kind of ‘refresh’ that will help them to engage more with what they’re doing. There are plenty of other ways you can do this too, whether it means simply moving your staff around the office/work site, whether it means updating the systems and tools they’re working with, or whether it means giving feedback and actively challenging your staff to keep improving.

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Jack Russel is a mechanical engineer and runs a business that deals with supplying railroad construction tools. He is a nature lover and frequently goes hiking with his friends and also takes time out of his busy schedule to share his thoughts on various blogging sites.

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Top 8 popular WordPress plugins of all the time

The WordPress plugin repository has over 54,000 plugins that enhance user experience by filling gaps in WordPress’s core functionality. Eight prominent plugins include Yoast SEO for optimizing SEO and readability, Akismet for spam filtration, Jetpack for multiple functionalities, WooCommerce for e-commerce, WPForms for form creation, WP Rocket for speeding up page load times, Elementor for complex designs without coding, and Migrate Guru for WordPress migration. They contribute to the website’s security, user-friendliness, and speed.

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Top 8 popular WordPress plugins of all the time 28

The WordPress plugin repository has 54,000+ plugins. That’s like a lot. These plugins are used to complement the core WP installation. In other words, it improves a user’s experience on WordPress. They handle certain features and functionalities that WP cannot do by itself.

Choosing the correct plugin is vital for your website’s security, user-friendliness, and speed. Else you can take WordPress support from a good team.

 We have listed down the top 8 popular WordPress plugins. Let’s discuss first what WP Plugin is.

Top 8 popular WordPress plugins of all the time 29

WordPress Plugin

WP plugin is defined as a software tool that is scripted in the PHP language. It includes additional features on your WP website. The plugin provides a simple process to add features to your website without writing a single code.

The API of the plugin provides an effective hooks’ and filters set. This robust set enables developers to modify or add new functions with WordPress. 

8 Popular WordPress plugins

Yoast SEO

Search Engine Optimization is necessary to boost traffic to your website. Without any doubt, Yoast SEO is the best WordPress SEO plugin. It supports you to add Meta tags, connect your website with Google Search Console, etc. 

The plugins provide you with a complete solution to improve on-page SEO. The features of Yoast SEO are as follows:

  • Readability check
  • Internal linking suggestion
  • Access to create custom Description/Mets Header
  • XML News Sitemaps
  • Quickly build 301 directs with the Redirect feature
  • Optimize for synonyms, keywords
  • Update as per Google’s algorithm

The plugin makes sure that your site meets the top-most SEO principle. It provides the tools to optimize your content for overall readability and SEO.

Akismet

Every day it is not easy to filter out spam that is either irrelevant stories or promotional links. Automattic developed a tool called Akismet.

It is known as the godfather of comment spam reduction plugins. The plugin works great to track back spam and filter out most comments. It reviews all your contact form submissions against their global spam database. This WordPress Premium plugin provides advanced security solutions along with spam protection.

To use the plugin, you will need an API key that is free for non-commercial use. It is beneficial if you receive at least ten comments daily.

Jetpack

The Automattic company built another top-most WordPress plugin called Jetpack. It is a versatile tool with numerous features. The plugin supports you with design, marketing, and security. Among its multiple features, you can perform the following-

  • Spam filtration
  • Malware scanning
  • Find site analytics
  • Login security
  • CDN
  • Automatic social media posting
  • Slow image loading
  • Multiple WordPress themes and more.

WooCommerce

How can we miss WooCommerce among the list of popular WordPress plugins? An e-commerce plugin enables you to sell anything on the web simply. 

The plugin has an abundance of themes, easy customization options, and much more. Therefore, it stands unique among the list of WordPress plugins. 

Wondering why WooCommerce is best for you? The plugin provides features such as adding product variation, extensive payment methods, etc. The developer community creates extensions to make online selling as smooth as possible.

WPForms

WPForms is a fantastic plugin that allows people to create popular forms with simple and easy steps. The form is created by using a simple interface of drag-and-drop. This plugin enables you to create contact, subscription, payment, survey, and other forms. It doesn’t require you to put in a great effort, as you can create forms with just a few clicks. 

Note that this plugin can integrate with all the primary payment and marketing platforms. 

WP Rocket

Every business requires quick page load times and to accomplish this caching solution is the most effective way. The WordPress repository has a Premium caching plugin called WP Rocket. It helps to escalate the loading time of a site. The plugin works with the cached copies and reduces the servers’ workload. It also aids in lowering the HTML, JavaScript, and CSS file weight through minimization. The features of the plugin include-

  • Compatible with cloud flare
  • Improve user-end browser caching
  • Quick Load images while scrolling down
  • Support WordPress Multi website
  • Incorporate caching solution along with a CDN
  • Load images on request
  • Facilitate slow loading to boost page load time. 

Elemetor

Page builder aids you in creating more complex designs as you don’t need to use coding. The most popular page builder plugin as per WordPress.org is Elementor. The plugin has quickly shot up the rank with over 1.2 million active installs. It offers a free package to build complex designs with a drag-and-drop interface. 

You must think of installing this plugin on your website. This will support you to have full control over your design.

Migrate Guru

Migrate Guru is a specifically designed, fully automated plugin for WP migration. It offers you the fastest, easiest, and most reliable method to migrate your WordPress website. The plugin runs on an external server named BlogVault’s server. You can quickly transfer large sites without any issues. 

There is a choice to save the migration setting and remove the unnecessary files during the migration process. This allows you to repeat the migration with a single click in the future. 

The plugin has the following feature:

  • No overload on the website
  • No requirement for storage space
  • Easy to use
  • Build for large websites
  • One-click migration
  • Fully automatic, replace & built-in-search

Smush 

Large images slow down the loading of websites. Therefore, it is crucial to optimize every file image to improve speed. Optimizing every image manually can be a tedious task. 

For this, you can apply the Smush plugin. It is a simple way to compress and optimize your WP website images. The plugin compresses images all over your website automatically. You will need to upload images to your WP website media folder. 

The plugin provides no interruption in your workflow and improves website performance.

Conclusion

A WordPress plugin helps you to quickly and smoothly run your website. It improves user experience and supports websites to reach a wider audience. 

No need to get confused about which plugin is best for your website. We have mentioned 8 of the pre-eminent WP plugins of all time. These plugins are accessible in free as well as paid forms.

Author’s Bio

Jinny Sarah Jacob is a Sr. Technical content writer at 24×7 WP Support, a leading WordPress development company that supports WordPress themes, plugins, and errors. She is a passionate technology geek and loves to write blogs on marketing, technology, B2B, big data/analytics, business strategizing, etc.

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Increase Traffic with Comments

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Increase Traffic with Comments 31

We all want to read comments, especially if these comments praise us or show that many people value our posts on our blog. Therefore, those valuable comments you can have on your blog can generate a lot of qualified visitors in your blog traffic.

Your website, more significantly, your blog posts can generate traffic. if you can improve the search traffic, you have the help of the things below.

Learn ways – How to Increase Blog Traffic with Comments

  • Ask or Request Open-Ended Questions

Open-ended questions tend to prompt a lot of engagement that includes comments. However, it only means that when you allow the recipients to express themselves, they will provide you with complete and meaningful answers.

One of the main reasons there are a lot of blog posts that are not generating loads of traffic with comments is because the questions they have are close-ended. These close-ended questions can only be answered by a yes or a no or with a direct answer that does not leave anything else that will run for longer and more comments.

  • Write A Post On the Top List

If you wish to improve your search traffic and generate powerful comments about the user experience on your blog posts, you should consider writing a post that falls on the top list. Unfortunately, many people struggle to gain online transactions from when they first opened their blog until they have discovered the importance of having a content marketing strategy.

To gain comments, you should add keywords wherein people are searching for the headline that you have. It would be best if you did not try to sound like an English professor to have one. The things that you need to do are to make your headline appear relevant for it to attract attention, comments as well as a load of traffic.

  • Do Some Influencer and Expert Name Dropping

Name-dropping is a term that refers to the practice of attributing names of famous experts as well as bloggers to your content. Using this strategy, your blog posts can generate a lot of comments that would, later on, create loads of traffic for your website.

Generating comments for each blog post is one of the best ways to get a lot of traffic to your website. This way, you can make your content more valuable because some people seem to appreciate the things you have written. Therefore, if you wish to gain loads of traffic for your website, you should first work on generating comments with the help of the tips stated above that are very easy to do for your content. This, in turn, will increase Blog Traffic.

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Bring your blog to life with videos

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Bring your blog to life with videos 32

Videos add life to blogs. It could make explaining things easier and deliver the message better. Moreover, more and more bloggers are turning into video blogging for various reasons. Although there are available videos on the internet, it would be best to create them yourself. There are multiple ways and methods of making videos. Therefore, you should complete the one that could truly bring life to your Weblog.

How can Video Blogs bring life to your Weblog?

We all know that videos have been used for marketing content. One of the reasons for this one is that people love watching them. Moreover, it helps people have an easier time absorbing its content. Individuals also prefer watching rather than reading long texts and articles. In addition, videos can also be rich in content.

Video blogs can also cover a lot of topics. That is why Video Blogging has been very helpful, especially in businesses. Video blogs are a great way of presenting your brand and yourself. In creating a video, the persons involved should not be shy in front of the camera. Instead, they should have positive energy. There are other kinds of videos you could also upload to your Weblog. For example, if you do not want to use natural persons, you could create animations. Thus, you could use your creativity in creating them. That way, your videos would become more attractive to your target audience.

Video blogging gives you more control over the content you want with the audience. Moreover, texts are more vulnerable to misunderstandings as compared to videos. Video blogs also provide an excellent means of sharing information, precious ones. More people are attracted to watching videos because they can deliver a more detailed and straightforward message. You could also create video tutorials about things people are interested in learning. One of the trends in video blogging is the sharing of the everyday lives of bloggers. They share things that they want to share with others.

One of the most significant advantages of using video blogs is that it has a higher chance of getting viral. AS YouTube, the most popular Video Blogging site, has billions of visitors and users, there are higher chances that more people would get to watch the videos you have uploaded. Moreover, it could be shared on various social media sites and reach a more comprehensive audience range.

Suppose ever you truly wanted your Weblog to have life. In that case, you could create videos that are hilarious, interesting, funny, information, or even shocking, depending on the audience that you are targeting. Before that, you should also do your research and create your script. The first thing you need to consider is the things that your audience would like. It is also essential to keep it as exciting and refreshing as possible. By doing so, there would be no doubt that people would your Weblog would start garnering attention again.

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