There are a lot of marketing strategies – some work brilliantly, some do not work at all. Many companies live and die by their marketing capabilities. A lot of small business owners get stuck on what marketing strategies to use. The great thing though is marketing is very measurable and traceable, and once strategies are found to work, they can be replicated. Here are 5 tips to make your marketing strategies work, so you can achieve success.

Market
You have to define your market, this is the very first step in any marketing plan. Do not be too specific, nor too broad in your plan. For example, are you marketing to primarily men or women, teenagers or middle-aged, tech-savvy or not? All of these things make a big difference in how you will successfully market your product. There are companies that do market research and can find this out for you. Though sometimes the product may tell you who the market is, for example, perfume or race car parts. Once you know who you are marketing to, you can find strategies that work to market to them.

Track
It is important to track any marketing campaigns, this can show you what works and what does not. If you have any web-related campaigns, use Google Analytics or other tracking software to see where your traffic is coming from. You can even see what converts, for example, ads, or posts on blogs, or from other sites. Once you know what is effective and what is not, you can put more resources into the effective strategy. If it is not web-related, it may be more difficult. Something like a coupon code can be used, or simply asking them where you heard about the product.

Multiple Ways
When marketing, it is important to hit your potential customers on multiple venues. This can ensure that you get them wherever they may be, so do not only concentrate on internet ads or flyers. Concentrating on one source really makes it difficult to find a lot of customers.

Reviews
Make sure people like your product, if it gets bad reviews on the internet it is doomed. Most people go online and research a product, or even a restaurant before they spend money. Try to take care of any complaints before they become a big deal and hit the web. A lot of money can be wasted if the top few sites about your product are complaints.

Website
Make an easy-to-understand, concise and clear website. It does not have to contain too much information, but at least your contact information, information about the product, and anything else that is important. Make sure to update often, as an out-of-date website bothers many people. Do not worry about flash, or fancy sound, or pictures, but do make sure it has all that is needed at least for a basic web visit.

A marketing strategy will work as long as you are willing to adapt and work at it. The most important thing is to listen to your customers, and see what is holding potential ones back. The great thing about marketing is, you will find that sweet spot and start bringing in a lot of customers. Once this happens, just maintaining the marketing program should be more than enough to stay successful.

Andrew Wakile writes about business, finance & more at www.businessinsurance.org.

The market for wireless sensor networks is growing rapidly, but it’s still somewhat restricted by the existing batteries with short lifetimes. Introducing a virtually infinite alternate green source of power to the conventional energy sources will considerably expand WSN and other similar applications in near future, but it may still take a few years time. MEMS vibrational micro power generation is one method that has seen a drastic increase in power harvesting usage over the last couple of years, and this methodology certainly looks quite promising, to say the least.

Many new-fangled devices are tapping the vibrations in their surroundings to produce useful energy. Several wireless and sensor technologies present very few power requirements so that just a few microwatts or power of even lesser magnitude are adequate to measure and transmit small quantities of information to a dashboard or receiver close by.

VEH (Vibrational energy harvesting) with MEMS is tremendously helping in achieving the eventual objective of battery-free, wireless, autonomous sensing, testing, and reporting.

Of late, powering wireless networks and sensors with such vibrational power sources has been considered for industrial applications and is undergoing field testing in several applications wherein thermal or solar energy sources can’t be utilized. Few of the industries where it finds use include structural monitoring, industrial process control, roads & bridges, appliances, human power, environmental, machine monitoring, aerospace, automotive, and home automation.

Several varying MEMS VEH processes and device designs have illustrated that adequate power production is possible easily, in order to charge a battery or beam data wirelessly by mainly using piezoelectric or electrostatic techniques; electromagnetic methods are also used rarely. Usually, a moving spring is utilized to function and return maximum power at particular frequencies.

MEMS technologies and devices have assembled and changed such vibrations into useful electrical energy, provided that these vibrations occur in a narrow frequency range. But a majority of the devices operate at different speeds and feature distinct vibration profiles.

Vibrational Confrontations

The challenges faced by harvesters of vibrational energy mainly revolve around finding the ideal device that can be utilized for a particular frequency and deriving adequate power from those frequencies for sufficiently long intervals of time. The only goal of vibration harvesting is certainly finding a broad-frequency or a device whose power harvesting capability does not fall steeply near a resonant frequency, so as to keep capturing power with the change in vibrations. However, it turns out to be a costly affair to make use of an array of harvesters with each of them being tuned to different frequencies.

Innovative Solutions

The designs of MEMS VEH are improving; a recent report discussed the strategies that were publicly accessible in order to extend the vibrational frequency range of micro-range VEH, including but not limited to –

• Tuning the system periodically with electrical or mechanical techniques, consuming power continuously or intermittently
• Bandwidth widening by using a mechanical stopper, a generator array, bi-stable structure, or nonlinear springs.

Piezoelectric tuning along with an active powered feedback loop was adopted by the researchers at CEA-Lab for Electronics & Information Technology in France. They discovered that it could automatically tune the system to enhance the bandwidth by almost one-third of the resonant frequency, costing less than 5µ watts. The non-linear springs that were implemented could improve the vibration amplitude and frequency range.

With such creative solutions, MEMS vibrational micropower generation devices have turned out to be a fantastic option for commercial usage, and are certainly expected to become one of the most promising technologies of the future.
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Robin Gupta is a renowned guest posting reseller who has been offering a wide range of guest posting services to online marketers. They have been taking the advantage of using his services.

Pinterest is an electronic scrapbooking website that was specifically created for people to post up content that describes their favorite things through pictures and comments. Much like traditional scrapbooking, Pinterest is a great way for a person to creatively express the events or topics that are most important to his or her life, only this information can be shared with a large group of people. Pinterest is also a great marketing tool for companies or individuals who want their product or service to gain exposure. If you have been thinking about creating your own Pinterest page, or even if you already have one, here are some tips to help you get the most out of Pinterest.

1. Find Friends
One aspect of Pinterest that many people forget is the fact that it allows you to find friends to exchange your information with. When they see your pictures and topics of interest, it may encourage them to research something they knew nothing about previous to reading your Pinterest page! The same goes for you – once you check a friend’s Pinterest page, that person’s inspiration may encourage you to discover further interests of your own.

2. Keep It Updated
Pinterest is an ongoing project that is constantly changing and evolving. Your likes may change from day to day, and by updating your Pinterest page, you can stay fresh and relevant. While it’s ok to emphasize a few niches or interests, it’s good to keep your overall feed wide & varied to make the most impact.

3. Business Exposure
Want to advertise your business or service in a way that has the potential to reach thousands of people? Well, there is no better online medium than Pinterest. If you own a business or provide a service, advertising your company and its services on Pinterest can gain your company great exposure – likely at little or no cost.

5. Use Facebook
If you want to gain a following of Pinterest fans, you will want to update your Pinterest activities on Facebook. Facebook is a social media that most people are aware of, and it is a great place to promote your Pinterest page, especially since many people still haven’t heard of the wonder that is Pinterest. There is even a way to connect Facebook to Pinterest so that anytime you post on Pinterest, that information will be given on Facebook.

6. Marketing
Pinterest is a great way to market certain products. In fact, many business owners conduct contests to attract more people to their Pinterest page. The more people who repin your business or service, the more people that know about what it is you are attempting to market. Of all social media sites available on in worldwide web, Pinterest is quickly becoming the online marketing tool of choice because of its ability to reach a wide range of people.

Pinterest is a new, yet exciting way for both personal scrapbookers and business people looking for the perfect marketing tool to express themselves or bring attention to a business or service. With Pinterest not only can a person enjoy sharing the things they like with friends, but a company can generate a lot of business. Pinterest is a great place for electronic scrapbooking and business promotion.

Eva Bennett writes about marketing, business & more at www.businessinsurance.org.