Would you like a recipe, if it doesn’t contain salt? Of course not, as it is one of the most important ingredients of food. So does ‘Keywords’ for Search Engine Optimization. This is the reason, that researching keywords is very crucial for your online marketing, as this is the weapon that is used in all kinds of website campaigns. Research for keywords means that you’re actually researching about your customers, as in which potent words they have been using to reach you.

We have gathered a few methodologies for quick research of the suitable keywords and here you are:

Obtain the Keywords:

Google AdWords is usually, the pit stop for the analysts to conduct research on keywords. Let us illustrate a search for a word called ‘shaving’ and see how does this tool work for us. On the left side of the screenshot, you can see a field called “All Categories”, this narrows down your navigation by providing you with certain categories you’re looking for. Once you’re satisfied with the search selection, go for downloading the keywords as CSV in Excel sheet format. You carry on this research with words, phrases, or even sentences.

Have an eye on the frequency of searches:

After the CSV Excel file is downloaded, modify it so that you are left with two main important columns called ‘Global Monthly Searches’ and ‘Estimated Avg. CPC’. Now the question that arises is: how do these two columns help?

Global Monthly Searches

This column shows us the number of times this keyword was searched. If it was never searched for, then it is better you try out some other way to get a better keyword.

Estimated Avg. CPC

This column shows the commercial value of a particular keyword. The higher the value is, the more will be the worth of the keyword. This value is important for third-party businesses. But, if a site is selling its own products, then this column may not hold much importance.

Find your Rival Pages

Till now a good job has been done and you were confined to your province. This is not enough if you want to outsmart your rivals. Use each of the keywords procured by you, to find who your rivals on the search engine listing are. The most common search engine used for this purpose is Google.com. So go to Google, type the keyword, and hit search. This will give you the list of searches for the keyword. Few keywords may have fewer rival pages, which you have to find on your own.

If you go to the left side of the pane of Google, you can find the search tools, under that you get an option called “Past Week”. If you click on that, you get all the searches of last week which signals more significance and you can work accordingly, towards your online business goal.

These practices will give you a better idea of wrapping up with suitable keywords, which you need to pursue in order to generate business. Remember, if your website is targeting inappropriate keywords, then your company value will never rise in the online market.

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-Authored by Sara Bruce. She is an SEO analyst and an avid blogger. If you come across any negative reviews about your Business/Services do visit our pages on ‘Remove negative reviews’ & ‘Remove rip-off reports’ to get rid of it.

Pinterest is a social media website where users share their favorite images from around the web with their followers. Rather than using words to express themselves, Pinterest users use images and photographs instead. Like other forms of social media, Pinterest offers a unique opportunity for real estate agents looking to grow their businesses.

With so many people using Pinterest these days, there is an opportunity for real estate agents to get the word out about their business. By creating a Pinterest board and sharing high-quality images with your followers, you can drive traffic to your real estate website or blog while also increasing the awareness of your real estate business. Here are a few ways you can utilize Pinterest to help improve your business.

Show Off Your Listings

Since Pinterest is intended for people to share their favorite photos and images from around the Internet, it is the perfect website to show off your current real estate listings. You can pin your favorite listings to your board and share the details of these properties with your followers. When pinning images to your board, it is important that you remember to only share high-quality images. You do not want to share low-resolution pictures that do not show the details of your listing.

Also, when posting images of your current properties, include enough images so you can give your followers a virtual tour of each property. This will give anyone viewing your images a better feel for the property and all of the amenities it includes.

Gain Traffic for your Website

One reason why real estate agents like using Pinterest is that it allows them to gain traffic for their website or blog. Ultimately, when you post an image to your Pinterest board, you will want to attract visitors to your website or blog. Each image that you post will link back to your website, allowing someone viewing your image to click the picture and be taken directly to your website.

This increase in traffic can help you spread the word about your real estate business and attract loyal readers of your blog. Whenever you post an image on your website or real estate blog, you can also pin it to your Pinterest board. This will allow you to gain valuable backlinks for your website as well as direct traffic from Pinterest itself. When you share high-quality images with your followers, they will re-pin it to their board, further increasing the amount of traffic your images create for your website.

Make your Photos Easy to Pin

When writing blog posts or placing images on your website, you want to make the images as easy as possible for someone to pin to their Pinterest board. Including a link on the image that someone can click to pin it to their board will increase the number of times, your images are shared on Pinterest.

Making your images easy to pin increase the chances of your images being pinned as all of the difficult work is taken out of the equation for the person doing the pinning. If your website is full of high-quality images, you will see your traffic start to increase once you make it easy for others to pin your images to their Pinterest board.

Use Creative Captions

When pinning your own images to Pinterest, try to use a creative caption that will capture the attention of people using Pinterest. The more creative and eye-catching your caption is the better your chances become of getting others to view your images and follow your board. Also, including some of your SEO keywords in your creative captions can help improve your website’s rankings for those terms as each image counts as a backlink for your site. Remembering to include your target keywords can pay huge dividends when it comes to your SEO campaign.

Pinterest is a wonderful social media website enjoyed by millions of people every day. Pinterest gives you the ability to share high-quality images with your followers, increasing the amount of traffic your real estate website or blog receives. If you are running a social media marketing campaign for your real estate business, do not forget to include Pinterest with the sites that you are using.

Ben Sawyer is an Internet marketing Specialist and Social Media Consultant. In this article, Ben shared with us some of his most successful tips for the social media campaign he was doing for arvernebythesea.com, an NYC real estate firm.

Having a web presence is extremely important when it comes to marketing your business, and search engine optimization (SEO) is one of the best ways to improve your visibility and reach.

Some companies don’t have the time or resources to invest in an in-depth and thorough SEO strategy, but that doesn’t mean that they can’t reap the benefits of SEO. There are plenty of small things that you can do on your own to improve your SEO that does not take too much time or money to implement. If you want an easy way to improve your SEO, do the following.

1. Use keywords.

Take the time to change out your website copy and make sure that you’re using keywords that are relevant and popular among your industry and brand. Search engines will scan through your website or blog in search of these keywords, and the more often you use them, the more your site will improve. If you don’t have access to your website copy because it’s controlled by a third party, start a blog and ensure that your posts contain keywords and that you’re tagging your posts with relevant keywords.

2. Use images.

Images can be an easy and great help to your SEO efforts. Make sure that you add images to your content and that you are filling in the descriptions of these images with keywords. Search engines also crawl through images, and if your images contain keyword descriptions, it will help improve your SEO.

3. Use links.

Make sure that you are using backlinks and internal links within your website. Link to other blog posts or websites that are relevant to your industry, and make sure that you use internal links to help your web visitors easily move between pages. Both backlinks and internal links will help improve your SEO.

You should also reach out to other bloggers or partner companies and ask if they would put a link to your website or blog on their site. These links act as backlinks for your site or blog, and these too will improve your SEO.

You may also want to consider joining a professional online community or using social media and pushing out links to your website or blog through these channels. Not only do they add backlinks to your site, but they can easily help your site go viral and generate more traffic, and more traffic also increases SEO.

4. Use the right URL.

If you have a blog or a website, it’s very important that you make sure your URLs contain words instead of random letters, symbols, or numbers. Search engines crawl URLs and use this to determine where to rank your website or blog, so if your URL is www.mydomain.com/pumpkins, it will do more for your site than www.mydomain.com/14729dfljddfs.

If you want your audience to find you and if you want to compete with all the other websites in your industry, you need to use SEO. But if you don’t have the resources or time to implement a strong strategy, use these tips to help you get your feet wet. Once you’ve made these small improvements, you can then find the time and resources to invest in a more detailed strategy.

Jacob Smith is an SEO expert writing in tandem with SEOMap.  For more information about SEO and keyword analysis, check out SEOMap’s latest SEO book on keyword strategy.