Pinterest is an electronic scrapbooking website that was specifically created for people to post up content that describes their favorite things through pictures and comments. Much like traditional scrapbooking, Pinterest is a great way for a person to creatively express the events or topics that are most important to his or her life, only this information can be shared with a large group of people. Pinterest is also a great marketing tool for companies or individuals who want their product or service to gain exposure. If you have been thinking about creating your own Pinterest page, or even if you already have one, here are some tips to help you get the most out of Pinterest.

1. Find Friends
One aspect of Pinterest that many people forget is the fact that it allows you to find friends to exchange your information with. When they see your pictures and topics of interest, it may encourage them to research something they knew nothing about previous to reading your Pinterest page! The same goes for you – once you check a friend’s Pinterest page, that person’s inspiration may encourage you to discover further interests of your own.

2. Keep It Updated
Pinterest is an ongoing project that is constantly changing and evolving. Your likes may change from day to day, and by updating your Pinterest page, you can stay fresh and relevant. While it’s ok to emphasize a few niches or interests, it’s good to keep your overall feed wide & varied to make the most impact.

3. Business Exposure
Want to advertise your business or service in a way that has the potential to reach thousands of people? Well, there is no better online medium than Pinterest. If you own a business or provide a service, advertising your company and its services on Pinterest can gain your company great exposure – likely at little or no cost.

5. Use Facebook
If you want to gain a following of Pinterest fans, you will want to update your Pinterest activities on Facebook. Facebook is a social media that most people are aware of, and it is a great place to promote your Pinterest page, especially since many people still haven’t heard of the wonder that is Pinterest. There is even a way to connect Facebook to Pinterest so that anytime you post on Pinterest, that information will be given on Facebook.

6. Marketing
Pinterest is a great way to market certain products. In fact, many business owners conduct contests to attract more people to their Pinterest page. The more people who repin your business or service, the more people that know about what it is you are attempting to market. Of all social media sites available on in worldwide web, Pinterest is quickly becoming the online marketing tool of choice because of its ability to reach a wide range of people.

Pinterest is a new, yet exciting way for both personal scrapbookers and business people looking for the perfect marketing tool to express themselves or bring attention to a business or service. With Pinterest not only can a person enjoy sharing the things they like with friends, but a company can generate a lot of business. Pinterest is a great place for electronic scrapbooking and business promotion.

Eva Bennett writes about marketing, business & more at www.businessinsurance.org.

Would you like a recipe, if it doesn’t contain salt? Of course not, as it is one of the most important ingredients of food. So does ‘Keywords’ for Search Engine Optimization. This is the reason, that researching keywords is very crucial for your online marketing, as this is the weapon that is used in all kinds of website campaigns. Research for keywords means that you’re actually researching about your customers, as in which potent words they have been using to reach you.

We have gathered a few methodologies for quick research of the suitable keywords and here you are:

Obtain the Keywords:

Google AdWords is usually, the pit stop for the analysts to conduct research on keywords. Let us illustrate a search for a word called ‘shaving’ and see how does this tool work for us. On the left side of the screenshot, you can see a field called “All Categories”, this narrows down your navigation by providing you with certain categories you’re looking for. Once you’re satisfied with the search selection, go for downloading the keywords as CSV in Excel sheet format. You carry on this research with words, phrases, or even sentences.

Have an eye on the frequency of searches:

After the CSV Excel file is downloaded, modify it so that you are left with two main important columns called ‘Global Monthly Searches’ and ‘Estimated Avg. CPC’. Now the question that arises is: how do these two columns help?

Global Monthly Searches

This column shows us the number of times this keyword was searched. If it was never searched for, then it is better you try out some other way to get a better keyword.

Estimated Avg. CPC

This column shows the commercial value of a particular keyword. The higher the value is, the more will be the worth of the keyword. This value is important for third-party businesses. But, if a site is selling its own products, then this column may not hold much importance.

Find your Rival Pages

Till now a good job has been done and you were confined to your province. This is not enough if you want to outsmart your rivals. Use each of the keywords procured by you, to find who your rivals on the search engine listing are. The most common search engine used for this purpose is Google.com. So go to Google, type the keyword, and hit search. This will give you the list of searches for the keyword. Few keywords may have fewer rival pages, which you have to find on your own.

If you go to the left side of the pane of Google, you can find the search tools, under that you get an option called “Past Week”. If you click on that, you get all the searches of last week which signals more significance and you can work accordingly, towards your online business goal.

These practices will give you a better idea of wrapping up with suitable keywords, which you need to pursue in order to generate business. Remember, if your website is targeting inappropriate keywords, then your company value will never rise in the online market.

———————————————————————————————————————————————————————————————————————————————————————————-

-Authored by Sara Bruce. She is an SEO analyst and an avid blogger. If you come across any negative reviews about your Business/Services do visit our pages on ‘Remove negative reviews’ & ‘Remove rip-off reports’ to get rid of it.

Pinterest is a social media website where users share their favorite images from around the web with their followers. Rather than using words to express themselves, Pinterest users use images and photographs instead. Like other forms of social media, Pinterest offers a unique opportunity for real estate agents looking to grow their businesses.

With so many people using Pinterest these days, there is an opportunity for real estate agents to get the word out about their business. By creating a Pinterest board and sharing high-quality images with your followers, you can drive traffic to your real estate website or blog while also increasing the awareness of your real estate business. Here are a few ways you can utilize Pinterest to help improve your business.

Show Off Your Listings

Since Pinterest is intended for people to share their favorite photos and images from around the Internet, it is the perfect website to show off your current real estate listings. You can pin your favorite listings to your board and share the details of these properties with your followers. When pinning images to your board, it is important that you remember to only share high-quality images. You do not want to share low-resolution pictures that do not show the details of your listing.

Also, when posting images of your current properties, include enough images so you can give your followers a virtual tour of each property. This will give anyone viewing your images a better feel for the property and all of the amenities it includes.

Gain Traffic for your Website

One reason why real estate agents like using Pinterest is that it allows them to gain traffic for their website or blog. Ultimately, when you post an image to your Pinterest board, you will want to attract visitors to your website or blog. Each image that you post will link back to your website, allowing someone viewing your image to click the picture and be taken directly to your website.

This increase in traffic can help you spread the word about your real estate business and attract loyal readers of your blog. Whenever you post an image on your website or real estate blog, you can also pin it to your Pinterest board. This will allow you to gain valuable backlinks for your website as well as direct traffic from Pinterest itself. When you share high-quality images with your followers, they will re-pin it to their board, further increasing the amount of traffic your images create for your website.

Make your Photos Easy to Pin

When writing blog posts or placing images on your website, you want to make the images as easy as possible for someone to pin to their Pinterest board. Including a link on the image that someone can click to pin it to their board will increase the number of times, your images are shared on Pinterest.

Making your images easy to pin increase the chances of your images being pinned as all of the difficult work is taken out of the equation for the person doing the pinning. If your website is full of high-quality images, you will see your traffic start to increase once you make it easy for others to pin your images to their Pinterest board.

Use Creative Captions

When pinning your own images to Pinterest, try to use a creative caption that will capture the attention of people using Pinterest. The more creative and eye-catching your caption is the better your chances become of getting others to view your images and follow your board. Also, including some of your SEO keywords in your creative captions can help improve your website’s rankings for those terms as each image counts as a backlink for your site. Remembering to include your target keywords can pay huge dividends when it comes to your SEO campaign.

Pinterest is a wonderful social media website enjoyed by millions of people every day. Pinterest gives you the ability to share high-quality images with your followers, increasing the amount of traffic your real estate website or blog receives. If you are running a social media marketing campaign for your real estate business, do not forget to include Pinterest with the sites that you are using.

Ben Sawyer is an Internet marketing Specialist and Social Media Consultant. In this article, Ben shared with us some of his most successful tips for the social media campaign he was doing for arvernebythesea.com, an NYC real estate firm.