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A Tweeter Guide to Branding Marketing Stars-Luminaries You Should Follow

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A Tweeter Guide to Branding Marketing Stars-Luminaries You Should Follow 23

A Tweeter Guide to Branding Marketing Stars-Luminaries You Should Follow 24

When it comes to your business, marketing is extremely important. With the popularity of social media, gaining marketing tips can be much easier than years before. There are plenty of branding and marketing gurus using social media sites like Twitter to share their expertise with others who are interested in similar topics. If you want to gain more valuable information about branding and marketing your business, then you want to make sure to follow these eight people on Twitter.

1. Chris Brogan

Chris Brogan is a very smart marketing and online communication guru, and if you’re interested in either topic, then you’ll certainly want to follow him on Twitter. He regularly uses the social network to share his opinion on certain technologies and platforms and will even provide his followers with marketing advice and insight on a regular basis.

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2. Dan Schawbel

Dan Schawbel is very insightful when it comes to branding yourself or your company, and he’s a great person to follow on Twitter. Along with following him for his branding tips, you will also gain links to his blog that will further educate you on the topic of personal branding.

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3. Keith Ferrazzi

Keith Ferrazzi is a very popular marketing expert who has shared his expertise at a number of marketing and branding events. Along with discussing how to market and brand yourself on platforms like social media, he will also teach you a thing or two on how to market your business by building relationships.

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4. Maria Duron

When it comes to branding your business, Maria Duron is the person you want to follow. Along with tips on how to successfully brand yourself or your business, she’ll also provide you with tips on how to improve your brand’s image if you were to ever come into a PR nightmare. Her tweets are definitely tips you can’t afford to miss.

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5. Karen Kang

Personal and corporate branding in the area of expertise for Karen Kang, and she uses Twitter to share her knowledge on both topics as well as provide her followers with branding ideas and news.

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6. Liz Dennery Sanders

If you’re a woman business owner, then you’ll certainly want to follow Liz Dennery Sanders and take in the advice she has to offer. Her focus is on branding for women-owned companies, and she will certainly inspire you to bolster your company’s branding through the use of one of her many great tips.

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7. Kim Brater

Kim Brater focuses on branding, telling her followers what works and what doesn’t. Not only will she share valuable tips to help you better brand your company, but she’ll also give you insight into which branding and marketing mistakes to avoid in order to keep your business up and running successfully with a healthy brand image.

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8. Jennifer McClure

Branding isn’t just important for marketing—it’s also important when you are personally looking for a job. Jennifer McClure will help you learn how to brand yourself so that you are seen as a must hire to employers. She also offers advice to employers to teach them how to brand their company so that people want to work there, and also so that they know what to look for when it comes to hiring new employees.

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Selma Jones is a writer, social media aficionado, and marketer for Cloverleaf Innovation. She currently lives in Chicago where she has practiced her profession for over eleven years.

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Google Glass: Advances in Wearable Technology

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Advances in Wearable Technology

Advances in Wearable TechnologyWearable technology that displays a seemingly infinite amount of data used to be something you would only see in a science fiction movie. But with the development of Google Glass, we might be taking a bigger step towards a world where we can access data from the internet a lot ore easily, without even needing to stop what we’re currently doing. What Google wants to create is a pair of glasses that will allow information to be displayed right in front of the user’s eyes.
The device is expected to be controlled by the user making a gentle movement of the head or by tapping their finger on the temple. There are numerous uses for such technology. The user could access real time weather information, get turn-by-turn navigation that is conveniently overlaid on the roads being looked at, be alerted to incoming messages without actually having to look down on a mobile device and getting instant news updates. The wearer can also instantly take pictures or record video. Google glass will get its data from a smartphone that is connected to Wi-Fi or a cellular data plan.
The device isn’t yet available to the general public and isn’t expected to come out for at least a few months. The only people that currently have it are Google’s developers and a few lucky individuals that were selected as part of the “Explorer” program, who had the privilege of purchasing the glasses for $1,500. It is believed that Google glass will cost less when it ships to the public.
Google isn’t the only company that believes wearable technology is the way of the future. There are rumors on technology news sites that Apple is hard at work developing an “iWatch”, which is said to let the user make phone calls, look up maps or directions and show store contact information. Contact lenses that use LEDs to display information even closer to the wearer’s eyes are now in the later stages of development and may actually become fully functional once a power source is developed for them.

 

 

Source: Great Business Schools

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How to Make an Online Business from Your Passion

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Passion is the main ingredient in any business. The majority of successful online businesses started from the core passion of key people. The successful entrepreneurs saw their websites grow and they realized that there is money to get from it. The process of adding successful content to your blog can add more funds

 

You don’t even need to know that much about online selling. You will learn everything as the time passes. The technical details associated with building the website will seem like a pleasant activity as long as you are doing it for something that you believe in.

 

Step 1 – The Passion

 

We all have passions, whether it is a hobby or we’re good at a certain activity. Everyone has a passion for something. There might be undeveloped passions, but inclinations and certain interests exist in each one of us.

 

Discover your passion, even if it is only a small interest in a certain area. The simplest method to do so is to answer to this question: What do I like to do all day long without getting bored? Even laziness can be a moneymaking initiative, as there are many people that pay for advice about making nothing effectively…

 

Step 2 – Become an Expert

 

Being an expert in an area does not mean to know everything. Statistically, it means to read 3-5 books about a certain field and use that knowledge to practice your craft Once you have decided the specific passions you have, it is time to learn more. The research that you do can be very crucial to your reputation as an expert.

 

Step 3 – Finding your target

 

At the beginning, you will have to address to…beginners. The beginners are those people that know the least about a certain subject. This is why it is not necessary to be a guru. If you like to make sporting bets on specialized websites, you can give advice to those individuals that have never done this before. You can do this even if you are not one of those professional gamblers that win all the time.

 

Don’t try to reinvent the wheel and to win a Nobel Prize. Just think about yourself as a tutor that guides students to make their first steps in a respective area.

 

Step 4 – Positioning as an Expert

 

Your position as an expert is advanced by publishing relevant content in the respective niche. It can be very helpful to publish advanced articles in your field. To do this, you will need a domain, host and have a blog installed. You can do this easily; by choosing one of the reputable hosting companies out there. Once you have the design ready (use Blogger, WordPress or another CMS. Make sure to spend some time to make it look good). Once you have done this, you will have to start publishing, but you should also think about SEO optimization.

 

Step 7 – Traffic and SEO

 

If you want to obtain traffic and leads, you need visitors. The traffic is generated in the base of published content with the help of SEO techniques. There are many things to say about SEO, you can find a specialized course about SEO. Don’t look for those courses promising you millions of dollars from AdSense. It is possible to make good money from AdSense, but only within a solid network of websites. Until you learn how to manage such a network, maybe you should focus on your first website.

 

Step 8 Getting leads – What is a lead?

 

Briefly, it is all resumed to quality content and good promotion by obtaining high quality links to your blog. A lead is a potential customer that might buy your product. It is more than a unique visitor on the website; it is a visitor that is interested in your services. Before making any sale, you should try to obtain leads and prospects.

 

Step 9 – the Auto-responder and the email list

 

The auto responder is a program that helps you store email addresses and create a relationship with the prospective lead. A sale only takes place due to a certain amount of imitative. Customers won’t buy from anybody on the streets, and this also applies to the online world.

 

The success is made with articles on your blog, and with the bonuses offered to the visitor when he subscribes to your email list. This is a good method to distinguish between those customers that are only curious from those that are truly interested.

 

Step 10 – Selling the product

 

Selling the product can be made in two ways

 

  • the landing page, – where you present the benefits of your product
  • product launching – A series of pages and materials that would bring added value and present different products and benefits

 

Once you have done this, you can enjoy your growing network which would bring you more and more money. The website can grow over time.

 

About the Author: Nivia D. writes for CleverTim, a CRM company that provides web contact management services to small businesses.

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10 effective tips to create and optimize your articles

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Optimization of articles is a simple and easy task if we have all the necessary tips and techniques. Even though failing to optimize articles may not cause big harm, it should be remembered that optimized articles are very beneficial because they will be well exposed and thus more visitors will be driven to our websites. On the other hand, optimized articles achieve better rankings on search engines. Did you know that optimizing articles is cheap and that it can be done by anyone? Let us discuss the following tips that will definitely result in well-optimized web content.

1. Without considering the SEO technical staff, commence by writing for the audience.
To begin with, you should pay attention to delivering content that is needed by the audience. The content should be beneficial to the reader and above all, the content should be able to make you proud. Search engine optimization techniques should not bother you especially if you are still in the initial writing phase. If you allow SEO to rule your writing, you may not produce quality content.


2. You should understand that as you write, the article will automatically take shape.
If you are a new writer, don’t stress yourself about the quality of your initial article. It is important to understand that as you continue to write more articles, you will be able to perfect your skills. The secret to success is that you should be determined and focused.


3. Take your time and give every project the duration that it deserves.
In order to perfect any skill, it is important to give it the due attention that it deserves. Do a few tasks at a time. If you rush into completing a task hurriedly, it is very unlikely that you will succeed. In addition, work on your thought as they come along, sleeping on them will not help.


4. Test all the completed articles to establish how they will flow to the reader.
According to Robin Nobles, the best way to test a finished content is by reading it aloud once it is completed. This will enable you to notice even the slightest errors that could not be picked up by spell checkers. By reading the article aloud, you will be able to notice several errors. Once you notice the errors, fix them before submitting the article to the audience.


5. Perform additional keyword research by using aids like the Wordtracker. Remember to include all the ideal keyword phrases in their suitable areas.
You may need to do some re-writing of your article while considering the basic optimization rules. Some of the considerations that should not be forgotten are; the research phase especially in the Title Tag, Heading texts, and Title tags. The secret to getting well-optimized articles is to first write an ordinary article, thereafter, it should be rewritten while applying optimization tactics.


6. As you re-write the article, don’t forget to make use of keyword variation.
The main objective of re-writing the original article is to add helpful content. In addition, rewriting gives an opportunity to optimize keywords. It is advisable to make use of keyword variation so that the article becomes interesting. Repetition of the same keywords renders the article spammy.


7. Maintain “customer focus” as you write the article.
The message in the article should focus on offering assistance to the readers. The article should not be too general but it should be written with due consideration of the end-user requirements. This, however, depends on the article being written but all in all, the article should not drift away from what the reader wants.


8. Provided a brief but detailed bio.
The bio should contain all the essential keyword phrases within the text link that will link back to the website. The readability of the bio should not be compromised because it is what improves the quality of the article.


9. Submitting the articles to the best e-zines as well as publications will help too.
This is the best way to ensure that your article is distributed and circulated to millions of readers. Don’t forget to adhere to the rules of submission so that your article is received and circulated successfully.


10. Make use of an analytics program to track your visitors (traffic).
As each article gets published, it is of essence to track the traffic. For instance, e-zine distributors who distribute by e-mail are normally the best and you will be amazed by the number of traffic that your article gets if distributed by e-mail.
Suppose you have no time to write a sufficient amount of new content?
You will not be left out either, below, find 3 tips that will assist you to enjoy the benefits of an updated site;

Make use of ghost writers.
Hire contract writers.
You may utilize outsourcing services.

The bottom line
For higher website rankings to be attained, it is important to regularly supply the site with fresh and original content. This is the best advice that you can get from any online business expert. Make use of all the tips today and you will see the difference.

Author Bio- This post has been written by Nicky Jiny. She is an expert in SEO and SMO.

She is an evangelist at growthseed.com. They provide the best Drupal SEO Services.

 

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