SEOs are now revolving around various link builds; inbound links are used to make a website unique and stand on page one of Google SERP. Today, it is the SEO-optimized internet, so more than ninety-five percent of SEOs and webmasters are looking for unique and high-quality backlinks. You will not be able to gain popularity and may find difficulties in expanding the business through Internet marketing.
It seems that Google has strategically placed its move against ever-increasing “spammed backlinks” by updating Google services to a new version, “Google Penguin.” Most of the website owners were surprised to get this update on the 24th of April 2012. Furthermore, the 13 Panda update had a more wrecking effect on their first-page show-ups. Since then, webmasters have been getting notifications from Webmasters Tools regarding link removal because their websites have abnormal backlinks.
Many webmasters and website owners are concerned with getting to the first page of Google’s “Search Engine Result Page” (SERP) so that their website is noticed at first glance. For this, many SEO techniques are implemented, like backlinking of anchor text, article submissions, forum posting, and guest posts. Of these due to the strict updates and smart tools of Google, many of the backlinks are traced as fake, spam, or even false. These backlinks need to be removed quickly so that you again come on the Goggle’s page one of SERP. But unluckily, this is not as easy a task as it appears at first sight.
The Penguin update of Google affected almost 3.1 % of the search results. It was a major move by Google to remove any of the Spam sites that are affecting SERP. The main consideration was the abnormal backlinks and they were traced off and rectified out of the system, leading to the dropdown of ranking of many sites overnight. It is really good that several steps can help the drowning SERP rank to get up once again if the unwanted and abnormal backlinks are removed or do not point out the company or website in any way.
Quick and efficient backlink removal techniques
The first step toward backlink removal is to find all of the abnormal backlinks and enlist them. You can take the help of the popular backlink tracing tools that can give you various parameters like URL, post details, anchor text, etc. These tools include SemRush, Webmaster Tools Links, Majestic Site Explorer, and SEOMoz Open Site Explorer. Once you get the list and URLs of these backlinks, you can work to remove the suspicious backlinks to get things back to normal. For getting the suspicious ones, you see the useless pages and various directories where there are fully paid links, or they are of little value.
When you have traced and enlisted the backlinks to be removed, you can use the following easy-to-implement methods for reviving your SERP rank.
Ask the editor to take down your backlinks: it is the first of all the methods you should try for backlink removal. Most of the editors do not delay this, even though they are happy to rectify the abnormality in the functioning of your site.
You must keep in mind the things that need to be provided to the editor in your mail, like the anchor text and the place where those links are present, so that only the suspicious link is removed, not the useful ones.
If the Editor nods, tell him to make them NoFollow: in some instances, editors nod to remove the backlinks or demand you to pay for this, and you are short of funds, then simply ask them to make all the backlinks “NoFollow.” The best thing about NoFollow is that they are not considered for the SERP rankings while analyzed by Google bots.
Contacting article writer or the employee: The back linking is performed by an article writer or a company, who posts and adds links to your website in their articles while uploading them on various websites, blog posts, word press pages, and guest posts. Contact them and ask them to remove suspicious backlinks by logging in to their accounts.
Adopting good backlink removal service: with improved SEO techniques, it is possible to trace and remove backlinks with the help of good and precise backlink removal services. They will charge you reasonably for the work that has to be performed, so you don’t need to perform it yourself.
Once you have confirmed that all of the backlinks are successfully removed or made NoFollow, you are required to contact Google with a “reconsideration request.” Once they have confirmed, your site will be released, and you will be back on the Google page for one SERP run.
Rank Math: This popular SEO plugin now includes AI tools like a meta title and description generator, a topic research tool, and a content editor. Its Content AI tool, integrated into the Block Editor, suggests related keywords, FAQ sections, and links based on your primary keyword.
Outranking: Outranking’s AI-assisted writing tool helps create SEO-friendly content fitting your brand’s voice and style. It also offers outline optimization based on user intent and competitor analysis to help you outrank them.
Squirly Products like Squirly SEO
But by far, the tool I use and recommend is SEMRUSH here are just some of the things they can help you with
Building Links to Help Your Website
Getting other websites to link back to your site is really important if you want good search engine rankings. The company Semrush has some neat tools to make it easier to get and manage links. I’m going to share tips they gave on the top 10 “moves” for link building.
#1 Check for New Links
You’ll want to log in and see if you got any new links about once every week or two. Seeing new links shows your marketing is working!
#2 Get Back Lost Links
Sometimes, links you have to get deleted if the other website changes its content. Try reaching out to those sites to ask them to put your link back.
#3 Spy on Competitors’ Links
No clue who to ask for links? Check out what sites your competitor websites have links from for good ideas.
#4 See What Content Attracts Links
Look what pages on competitors’ sites get a ton of links to them. That can spark ideas on what content to make that could get you links, too.
#5 Check Your Link Network
Use Semrush‘s cool interactive network map to see all the sites linking to you and make sure there are no sketchy or risky links.
#6 Set Up Redirects
If an old content page that has links gets deleted, set up a redirect so you don’t lose that link juice!
#7 Check Anchor Text
Make sure your anchor texts, the clickable words in links, aren’t overusing keyword terms. That’s a red flag to Google.
#8 Audit Link Quality
Keep checking regularly that none of your backlinks are from shady sites or could risk a penalty from Google.
#9 Get Link Notifications
Have Semrush automatically email if there are big changes or new risky links found.
#10 Automate Link Prospects
Use their Link Building Tool to automatically find possible sites to reach out to for links based on your keywords and competitors. Then, track your outreach progress.
Please leave your comments and suggestions in the comment section below. It will be helpful to update this write-up with useful suggestions to make it more comprehensive.
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